Florida Financial Advisors, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 12, 2025), Florida Financial Advisors, LLC reported 194 stock positions worth $223.9 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 7.0% of the portfolio, followed by JPMorgan Betabuilders US Equ (BBUS, 5.6%) and Invesco QQQ Trust Series 1 (QQQ, 5.1%). Compared with Q3 2024, it opened 37 new positions, sold out of 15, added to 111 and reduced 46. The biggest buy was Vanguard S&P 500 ETF (VOO, shares +28%) and the biggest sale SS Technology Select Sector (XLK, shares −14%).
- Most Recent 13F
- Q2 2026
- Location
- TAMPA, FL
- CIK
- 0002050972
- Portfolio Value
- $223.9M (Q4 2024)
- SEC Filing
- 0002050972-25-000006 ↗ filed Feb 12, 2025
Holdings Value
Holdings 194 stocks · $223.9M
| VOO Vanguard S&P 500 ETF | 6.96% | 28,931 | $15.6M | Add +27.7% |
| BBUS JPMorgan Betabuilders US Equ | 5.55% | 117,308 | $12.4M | Add +1.3% |
| QQQ Invesco QQQ Trust Series 1 | 5.12% | 22,402 | $11.5M | Add +8.6% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 3.89% | 40,901 | $8.7M | Reduce -7.9% |
| XLK SS Technology Select Sector | 3.88% | 37,351 | $8.7M | Reduce -14.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 3.54% | 13,533 | $7.9M | Add +4.3% |
| MSFT Microsoft Corp. | 3.26% | 17,297 | $7.3M | Reduce -26.8% |
| AAPL Apple Inc. | 3.03% | 27,054 | $6.8M | Add +22.8% |
| SCHV Schwab US Large-Cap Value | 2.95% | 253,504 | $6.6M | Reduce -6.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 2.88% | 38,033 | $6.4M | Add +4.1% |
| NVDA Nvidia Corp. | 2.68% | 44,614 | $6.0M | Add +27.9% |
| IWY iShares Russell Top 200 Grow | 1.88% | 17,846 | $4.2M | Add +5.5% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.77% | 45,205 | $4.0M | Add +29.3% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.59% | 69,742 | $3.6M | Add +32.0% |
| SCHD Schwab US DVD Equity ETF | 1.42% | 116,428 | $3.2M | Add +17.8% |
| GOOGL Alphabet Inc. Class A | 1.37% | 16,244 | $3.1M | Add +16.2% |
| META Meta Platforms Inc. Class A | 1.22% | 4,675 | $2.7M | Add +9.3% |
| SECT Main Sector Rotation ETF | 1.03% | 41,802 | $2.3M | Reduce -9.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.00% | 4,932 | $2.2M | Add +16.8% |
| AMZN Amazon.com Inc. | 0.97% | 10,208 | $2.2M | Add +14.3% |
| TSLA Tesla Inc. | 0.95% | 5,282 | $2.1M | Add +1.8% |
| DGRW Wisdomtree U.S. Quality Divi | 0.86% | 23,724 | $1.9M | Add +19.7% |
| HD Home Depot Inc. | 0.84% | 4,829 | $1.9M | Add +1.9% |
| QQQM Invesco Nasdaq 100 ETF | 0.78% | 8,764 | $1.8M | Add +20.0% |
| FTEC Fidelity MSCI Info Tech Indx | 0.74% | 8,998 | $1.7M | Reduce -2.8% |
| JQUA JPMorgan US Quality Factor | 0.74% | 28,924 | $1.7M | Add +31.4% |
| V Visa Inc. Class A | 0.71% | 5,051 | $1.6M | Add +13.0% |
| AVGO Broadcom Inc. | 0.70% | 6,717 | $1.6M | Add +33.6% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.66% | 26,084 | $1.5M | Reduce -4.7% |
| JPM JPMorgan Chase & Co. | 0.65% | 6,071 | $1.5M | Reduce -3.1% |
| JCPB JPMorgan Core Plus Bond ETF | 0.65% | 31,430 | $1.4M | Add +37.8% |
| WMT Walmart Inc. | 0.61% | 14,992 | $1.4M | Add +26.3% |
| UNH Unitedhealth Group Inc. | 0.58% | 2,572 | $1.3M | Reduce -14.0% |
| MA Mastercard Inc. Class A | 0.55% | 2,326 | $1.2M | Add +7.2% |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.52% | 13,323 | $1.2M | Add +32.5% |
| IVW iShares S&P 500 Growth ETF | 0.51% | 11,341 | $1.2M | New |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.51% | 14,325 | $1.1M | Add +25.6% |
| NFLX Netflix Inc. | 0.50% | 1,262 | $1.1M | Add +24.2% |
| XLF SS Financial Select Sector | 0.50% | 23,069 | $1.1M | Add +4.2% |
| SLYG SS SPDR S&P 600 SC GR ETF | 0.49% | 12,244 | $1.1M | Add +30.7% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.48% | 12,297 | $1.1M | Add +23.5% |
| XLE SS Energy Select Sector | 0.47% | 12,361 | $1.1M | Add +5.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.47% | 2,574 | $1.1M | Add +12.2% |
| LLY Eli Lilly & Co. | 0.46% | 1,337 | $1.0M | Add +76.4% |
| JNJ Johnson & Johnson | 0.46% | 7,113 | $1.0M | Add +4.4% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.46% | 2,985 | $1.0M | Add +19.5% |
| COST Costco Wholesale Corp. | 0.46% | 1,117 | $1.0M | Reduce -0.6% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.45% | 4,212 | $1.0M | Add +67.7% |
| XOM Exxon Mobil Corp. | 0.45% | 9,277 | $998K | Reduce -6.3% |
| JBL Jabil Inc. | 0.42% | 6,594 | $948K | New |
| TXN Texas Instruments Inc. | 0.42% | 5,032 | $944K | Add +2.5% |
| VTI VG Morningstar TS MKT ETF-US | 0.42% | 3,256 | $944K | Reduce -0.8% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.41% | 3,488 | $921K | Add +16.5% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.39% | 11,478 | $869K | Add +21.5% |
| SMH Vaneck Semiconductor ETF | 0.38% | 3,485 | $844K | Reduce -22.3% |
| XLV SS Health Care Select Sector | 0.36% | 5,939 | $817K | Reduce -32.8% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 0.35% | 6,318 | $789K | Reduce -2.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.35% | 17,649 | $776K | Add +13.1% |
| AMAT Applied Materials Inc. | 0.35% | 4,763 | $775K | Add +9.3% |
| AGG iShares Core U.S. Aggregate | 0.33% | 7,521 | $729K | Add +9.7% |
| CVX Chevron Corp. | 0.33% | 5,024 | $728K | Add +9.6% |
| IVV iShares Core S&P 500 ETF | 0.32% | 1,204 | $709K | Add +67.5% |
| HSY The Hershey Co. | 0.31% | 4,129 | $699K | Add +23.1% |
| QCOM Qualcomm Inc. | 0.31% | 4,451 | $684K | Add +11.8% |
| CRM Salesforce Inc. | 0.29% | 1,972 | $659K | Add +109.3% |
| ACN Accenture PLC Class A | 0.29% | 1,868 | $657K | Add +71.2% |
| XLY SS Consumer Disc Select Sect | 0.29% | 2,881 | $646K | Reduce -17.1% |
| HON Honeywell International Inc. | 0.28% | 2,814 | $636K | Add +11.1% |
| IVE iShares S&P 500 Value ETF | 0.28% | 3,274 | $625K | New |
| FBCG Fidelity Blue Chip Grow ETF | 0.28% | 13,492 | $624K | Add +18.1% |
| VOOG Vanguard S&P 500 Growth ETF | 0.28% | 1,701 | $623K | New |
| XLC SS Comm Select Sector SPDR | 0.28% | 6,411 | $621K | Reduce -16.9% |
| DECK Deckers Outdoor Corp. | 0.28% | 3,040 | $617K | Add +24.1% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.27% | 6,537 | $598K | Add +101.4% |
| GOOG Alphabet Inc. Class C | 0.27% | 3,115 | $593K | Add +14.9% |
| MRSH Marsh & McLennan Cos | 0.26% | 2,769 | $588K | Add +12.9% |
| GLD SPDR Gold Shares | 0.26% | 2,422 | $586K | Add +15.6% |
| ADBE Adobe Inc. | 0.26% | 1,289 | $573K | Add +32.1% |
| WSM Williams-Sonoma Inc. | 0.25% | 3,042 | $563K | Reduce -5.2% |
| PM Philip Morris International | 0.25% | 4,646 | $559K | Reduce -24.3% |
| LMT Lockheed Martin Corp. | 0.25% | 1,150 | $559K | Add +29.2% |
| TLT iShares 20+ Year Treasury BD | 0.25% | 6,356 | $555K | Add +18.9% |
| ORCL Oracle Corp. | 0.24% | 3,266 | $544K | Add +156.2% |
| XLG Invesco S&P 500 Top 50 ETF | 0.24% | 10,819 | $541K | Add +72.8% |
| BINC iShares Flex I A ETF-Usd Inc. | 0.24% | 10,295 | $536K | Reduce -17.0% |
| ABBV Abbvie Inc. | 0.24% | 2,971 | $528K | Add +48.5% |
| CDW CDW Corp. | 0.24% | 3,024 | $526K | Add +22.6% |
| L Loews Corp. | 0.23% | 6,044 | $512K | Add +18.9% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.23% | 1,828 | $512K | Add +25.7% |
| XLI SS Industrial Select Sector | 0.23% | 3,857 | $508K | Reduce -32.9% |
| MUB iShares National Muni Bond E | 0.23% | 4,748 | $506K | Add +0.7% |
| MRK Merck & Co. Inc. | 0.22% | 5,038 | $501K | Add +23.2% |
| GS Goldman Sachs Group Inc. | 0.22% | 863 | $494K | Add +41.2% |
| PPA Invesco Aerospace & Defense | 0.22% | 4,278 | $491K | Add +22.5% |
| PG The Procter & Gamble Co. | 0.22% | 2,890 | $484K | Add +38.3% |
| KO The Coca-Cola Co. | 0.21% | 7,563 | $471K | Add +41.5% |
| VGT Vanguard Info Tech ETF | 0.21% | 743 | $462K | New |
| XLP SS Consumer Staples Sel Sect | 0.20% | 5,731 | $451K | Reduce -28.1% |
| PYPL PayPal Holdings Inc. | 0.20% | 5,202 | $444K | Add +19.2% |
| VYM Vanguard High DVD Yield ETF | 0.20% | 3,469 | $443K | Add +48.1% |
Portfolio Sells Q3 2024 → Q4 2024
| XLK SS Technology Select Sector | Reduce -14.4% | 3.88% | −1.20 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Reduce -7.9% | 3.89% | −0.85 |
| SCHV Schwab US Large-Cap Value | Reduce -6.7% | 2.95% | −0.80 |
| XLV SS Health Care Select Sector | Reduce -32.8% | 0.36% | −0.34 |
| MLI Mueller Industries Inc. | Sold out | 0.00% | −0.27 |
| SECT Main Sector Rotation ETF | Reduce -9.6% | 1.03% | −0.26 |
| SMH Vaneck Semiconductor ETF | Reduce -22.3% | 0.38% | −0.22 |
| UNH Unitedhealth Group Inc. | Reduce -14.0% | 0.58% | −0.21 |
| BLV Vanguard Long-Term Bond ETF | Sold out | 0.00% | −0.18 |
| XLI SS Industrial Select Sector | Reduce -32.9% | 0.23% | −0.17 |
| TSN Tyson Foods Inc. Class A | Sold out | 0.00% | −0.16 |
| ONEQ Fidelity Nasdaq Comp Indx | Sold out | 0.00% | −0.16 |
| MTH Meritage Homes Corp. | Reduce -39.0% | 0.10% | −0.15 |
| XOM Exxon Mobil Corp. | Reduce -6.3% | 0.45% | −0.15 |
| SCHR Schwab Intermediate-Term US | Sold out | 0.00% | −0.14 |
| XLP SS Consumer Staples Sel Sect | Reduce -28.1% | 0.20% | −0.14 |
| JEPQ JPM Nasdaq Equity Premium | Reduce -4.7% | 0.66% | −0.13 |
| PM Philip Morris International | Reduce -24.3% | 0.25% | −0.13 |
| DVN Devon Energy Corp. | Sold out | 0.00% | −0.13 |
| ACGL Arch Capital Group Ltd. | Sold out | 0.00% | −0.13 |
| DAR Darling Ingredients Inc. | Sold out | 0.00% | −0.13 |
| SCHO Schwab Short-Term US Treas | Sold out | 0.00% | −0.12 |
| CHRD Chord Energy Corp. | Sold out | 0.00% | −0.12 |
| AMD Advanced Micro Devices | Sold out | 0.00% | −0.12 |
| BKNG Booking Holdings Inc. | Sold out | 0.00% | −0.11 |
| ON On Semiconductor | Sold out | 0.00% | −0.11 |
| BG Bunge Global SA | Sold out | 0.00% | −0.11 |
| ADM Archer-Daniels-Midland Co. | Sold out | 0.00% | −0.11 |
| BINC iShares Flex I A ETF-Usd Inc. | Reduce -17.0% | 0.24% | −0.10 |
| CMI Cummins Inc. | Reduce -37.3% | 0.14% | −0.10 |
| FTEC Fidelity MSCI Info Tech Indx | Reduce -2.8% | 0.74% | −0.09 |
| ELV Elevance Health Inc. | Reduce -7.2% | 0.12% | −0.09 |
| XLC SS Comm Select Sector SPDR | Reduce -16.9% | 0.28% | −0.08 |
| AOS Smith (a.o.) Corp. | Reduce -8.8% | 0.10% | −0.08 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Reduce -2.0% | 0.35% | −0.07 |
| XLY SS Consumer Disc Select Sect | Reduce -17.1% | 0.29% | −0.07 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -0.8% | 0.42% | −0.06 |
| PEP Pepsico Inc. | Reduce -4.7% | 0.16% | −0.06 |
| NUE Nucor Corp. | Reduce -3.4% | 0.10% | −0.05 |
| RDVY First Trust Rising Dividend | Reduce -22.8% | 0.10% | −0.05 |
| AME Ametek Inc. | Reduce -11.1% | 0.19% | −0.05 |
| COST Costco Wholesale Corp. | Reduce -0.6% | 0.46% | −0.04 |
| URI United Rentals Inc. | Reduce -3.1% | 0.11% | −0.04 |
| IWM iShares Russell 2000 ETF | Reduce -10.6% | 0.14% | −0.04 |
| APH Amphenol Corp. Class A | Reduce -6.3% | 0.17% | −0.04 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -3.0% | 0.17% | −0.03 |
| GIS General Mills Inc. | Reduce -0.7% | 0.10% | −0.03 |
| X United States Steel Corp. | Reduce -1.6% | 0.15% | −0.03 |
| JPM JPMorgan Chase & Co. | Reduce -3.1% | 0.65% | −0.03 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Reduce -7.6% | 0.15% | −0.03 |
Portfolio Buys Q3 2024 → Q4 2024
| VOO Vanguard S&P 500 ETF | Add +27.7% | 6.96% | +0.80 |
| IVW iShares S&P 500 Growth ETF | New | 0.51% | +0.51 |
| NVDA Nvidia Corp. | Add +27.9% | 2.68% | +0.49 |
| JBL Jabil Inc. | New | 0.42% | +0.42 |
| AAPL Apple Inc. | Add +22.8% | 3.03% | +0.38 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +29.3% | 1.77% | +0.28 |
| IVE iShares S&P 500 Value ETF | New | 0.28% | +0.28 |
| VOOG Vanguard S&P 500 Growth ETF | New | 0.28% | +0.28 |
| TSLA Tesla Inc. | Add +1.8% | 0.95% | +0.25 |
| AVGO Broadcom Inc. | Add +33.6% | 0.70% | +0.25 |
| VGT Vanguard Info Tech ETF | New | 0.21% | +0.21 |
| GOOGL Alphabet Inc. Class A | Add +16.2% | 1.37% | +0.18 |
| SCHG Schwab US Large-Cap Growth | New | 0.16% | +0.16 |
| ANET Arista Networks Inc. | New | 0.16% | +0.16 |
| TMUS T-Mobile US Inc. | New | 0.16% | +0.16 |
| CRM Salesforce Inc. | Add +109.3% | 0.29% | +0.16 |
| SEIC Sei Investments Company | New | 0.16% | +0.16 |
| UNP Union Pacific Corp. | New | 0.16% | +0.16 |
| ETSY Etsy Inc. | New | 0.15% | +0.15 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +32.0% | 1.59% | +0.15 |
| LRCX Lam Research Corp. | New | 0.15% | +0.15 |
| CRWD CrowdStrike Holdings Inc. Class A | New | 0.15% | +0.15 |
| VST Vistra Corp. | New | 0.15% | +0.15 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +67.7% | 0.45% | +0.15 |
| PLTR Palantir Technologies Inc. Class A | New | 0.14% | +0.14 |
| NFLX Netflix Inc. | Add +24.2% | 0.50% | +0.13 |
| ORCL Oracle Corp. | Add +156.2% | 0.24% | +0.13 |
| MSTR Strategy Inc. | New | 0.13% | +0.13 |
| AMZN Amazon.com Inc. | Add +14.3% | 0.97% | +0.13 |
| SLV iShares Silver Trust | New | 0.13% | +0.13 |
| LLY Eli Lilly & Co. | Add +76.4% | 0.46% | +0.12 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Add +101.4% | 0.27% | +0.11 |
| WMT Walmart Inc. | Add +26.3% | 0.61% | +0.11 |
| WM Waste Management Inc. | New | 0.11% | +0.11 |
| APP AppLovin Corp. Class A | New | 0.11% | +0.11 |
| FISV Fiserv Inc. | New | 0.11% | +0.11 |
| RCL Royal Caribbean Cruises Ltd. | New | 0.11% | +0.11 |
| BND Vanguard Total Bond Market | New | 0.11% | +0.11 |
| MID American Century Mid Cap Gro | New | 0.11% | +0.11 |
| MS Morgan Stanley | New | 0.10% | +0.10 |
| VFH Vanguard Financials ETF | New | 0.10% | +0.10 |
| IVV iShares Core S&P 500 ETF | Add +67.5% | 0.32% | +0.10 |
| MEDP Medpace Holdings Inc. | New | 0.10% | +0.10 |
| VZ Verizon Communications Inc. | New | 0.10% | +0.10 |
| SUB iShares Short-Term National | New | 0.10% | +0.10 |
| APD Air Products & Chemicals Inc. | New | 0.10% | +0.10 |
| BJ Bj's Wholesale Club Holdings | New | 0.10% | +0.10 |
| NOW ServiceNow Inc. | New | 0.10% | +0.10 |
| JQUA JPMorgan US Quality Factor | Add +31.4% | 0.74% | +0.10 |
| TEX Terex Corp. | New | 0.10% | +0.10 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 362 | $591.8M | VOO, GOOGL, QQQ, BBUS, NVDA |
| Q1 2026 | 317 | $418.0M | VOO, QQQ, BBUS, NVDA, GOOGL |
| Q4 2025 | 277 | $367.9M | VOO, QQQ, NVDA, BBUS, MSFT |
| Q3 2025 | 262 | $323.6M | VOO, QQQ, BBUS, MSFT, XLK |
| Q2 2025Amended | 265 | $412.5M | VOO, QQQ, BBUS, AAPL, AVGO |
| Q1 2025 | 247 | $253.6M | VOO, QQQ, BBUS, VTV, MGC |
| Q4 2024 | 194 | $223.9M | VOO, BBUS, QQQ, MGC, XLK |
| Q3 2024 | 172 | $194.0M | BBUS, VOO, QQQ, XLK, MGC |
| Q2 2024 | 146 | $166.8M | BBUS, VOO, QQQ, XLK, MGC |
| Q1 2024 | 125 | $136.1M | BBUS, XLK, QQQ, MGC, VOO |