Florida Financial Advisors, LLC

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed January 10, 2025), Florida Financial Advisors, LLC reported 146 stock positions worth $166.8 million. Its top holding was JPMorgan Betabuilders US Equ (BBUS) at 6.5% of the portfolio, followed by Vanguard S&P 500 ETF (VOO, 6.2%) and Invesco QQQ Trust Series 1 (QQQ, 5.9%). Compared with Q1 2024, it opened 29 new positions, sold out of 8, added to 82 and reduced 34. The biggest buy was a new position in SS SPDR P S&P 500 Growth ETF (SPYG) and the biggest sale SS Technology Select Sector (XLK, shares −4%).

Most Recent 13F
Q2 2026
Location
TAMPA, FL
CIK
0002050972
Portfolio Value
$166.8M (Q2 2024)
SEC Filing
0002050972-25-000004 ↗ filed Jan 10, 2025

Holdings Value

0$200.0M$400.0M$600.0M Q1 2024: $136.1M Q1 2024 Q2 2024: $166.8M $166.8M Q2 2024 Q3 2024: $194.0M Q3 2024 Q4 2024: $223.9M Q4 2024 Q1 2025: $253.6M Q1 2025 Q2 2025: $412.5M Q2 2025 Q3 2025: $323.6M Q3 2025 Q4 2025: $367.9M Q4 2025 Q1 2026: $418.0M Q1 2026 Q2 2026: $591.8M Q2 2026

Holdings 146 stocks · $166.8M
BBUS JPMorgan Betabuilders US Equ 6.54% 111,235 $10.9M Add +5.9%
VOO Vanguard S&P 500 ETF 6.17% 20,573 $10.3M Add +26.4%
QQQ Invesco QQQ Trust Series 1 5.94% 20,693 $9.9M Add +6.2%
XLK SS Technology Select Sector 5.87% 43,264 $9.8M Reduce -3.7%
MGC Vngrd Mrngstr MG Cap ETF-Usd 5.02% 42,420 $8.4M Reduce -1.3%
SPY SS SPDR S&P 500 ETF Trust-US 3.91% 11,988 $6.5M Add +5.0%
SCHV Schwab US Large-Cap Value 3.80% 85,459 $6.3M Add +0.3%
MSFT Microsoft Corp. 3.76% 24,004 $6.3M Add +88.2%
VTV Vanguard Mrngstr Val ETF-Aui 3.21% 33,347 $5.3M Add +12.6%
AAPL Apple Inc. 2.51% 19,895 $4.2M Add +15.0%
NVDA Nvidia Corp. 2.26% 30,472 $3.8M Add +20.4%
IWY iShares Russell Top 200 Grow 2.13% 16,534 $3.5M Reduce -10.9%
GOOGL Alphabet Inc. Class A 1.89% 17,316 $3.2M Add +9.7%
SPYG SS SPDR P S&P 500 Growth ETF 1.55% 32,355 $2.6M New
SCHD Schwab US DVD Equity ETF 1.55% 33,143 $2.6M Add +9.6%
SECT Main Sector Rotation ETF 1.47% 47,985 $2.5M Reduce -6.9%
SPYV SS SPDR P S&P 500 Value ETF 1.39% 47,639 $2.3M New
META Meta Platforms Inc. Class A 1.14% 3,755 $1.9M Add +66.7%
HD Home Depot Inc. 1.06% 5,145 $1.8M Add +6.5%
UNH Unitedhealth Group Inc. 1.05% 3,768 $1.7M Add +21.7%
FTEC Fidelity MSCI Info Tech Indx 0.94% 9,183 $1.6M Add +1.1%
AMZN Amazon.com Inc. 0.94% 8,236 $1.6M Add +18.3%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.93% 27,882 $1.5M Add +51.0%
XLV SS Health Care Select Sector 0.82% 9,399 $1.4M Reduce -2.9%
XOM Exxon Mobil Corp. 0.82% 11,814 $1.4M Add +18.4%
V Visa Inc. Class A 0.81% 5,165 $1.4M Add +17.0%
BRK.B Berkshire Hathaway Inc. Class B 0.80% 3,262 $1.3M Add +18.1%
DGRW Wisdomtree U.S. Quality Divi 0.76% 16,234 $1.3M New
QQQM Invesco Nasdaq 100 ETF 0.73% 6,403 $1.2M Add +47.2%
COST Costco Wholesale Corp. 0.69% 1,376 $1.1M Add +22.3%
JQUA JPMorgan US Quality Factor 0.64% 20,293 $1.1M New
TSLA Tesla Inc. 0.63% 5,330 $1.1M Add +25.9%
XLE SS Energy Select Sector 0.58% 10,688 $974K Add +32.8%
JPM JPMorgan Chase & Co. 0.58% 4,800 $971K Add +16.1%
AMAT Applied Materials Inc. 0.55% 3,861 $911K Add +14.9%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.55% 3,759 $910K Reduce -0.5%
TXN Texas Instruments Inc. 0.54% 4,656 $906K Reduce -9.0%
MA Mastercard Inc. Class A 0.53% 1,990 $878K Add +32.2%
XLF SS Financial Select Sector 0.52% 20,942 $861K Add +21.1%
JNJ Johnson & Johnson 0.51% 5,865 $857K Add +6.6%
ADBE Adobe Inc. 0.50% 1,514 $841K Add +17.7%
WMT Walmart Inc. 0.49% 12,182 $825K Reduce -6.5%
STIP iShares 0-5 Year Tips Bond E 0.47% 7,936 $790K Reduce -0.6%
SMH Vaneck Semiconductor ETF 0.45% 2,982 $746K Add +221.0%
MDYG SS SPDR S&P 400 MC GR ETF 0.43% 8,471 $712K New
MDYV SS SPDR S&P 400 MC Val ETF 0.42% 9,705 $708K New
XLC SS Comm Select Sector SPDR 0.42% 8,152 $698K Add +0.3%
XLP SS Consumer Staples Sel Sect 0.41% 8,878 $680K Add +4.9%
XLY SS Consumer Disc Select Sect 0.40% 3,702 $675K Reduce -2.0%
XLI SS Industrial Select Sector 0.40% 5,450 $664K Reduce -7.9%
SLYG SS SPDR S&P 600 SC GR ETF 0.40% 7,690 $660K New
LLY Eli Lilly & Co. 0.40% 1,142 $660K Add +14.3%
QCOM Qualcomm Inc. 0.39% 3,493 $659K Add +29.3%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.39% 2,086 $655K Add +40.2%
SLYV SS SPDR S&P 600 SC Val ETF 0.39% 8,293 $649K New
NFLX Netflix Inc. 0.38% 930 $628K Add +16.4%
APH Amphenol Corp. Class A 0.36% 8,918 $601K Add +5.5%
AVGO Broadcom Inc. 0.35% 392 $587K Add +41.5%
HSY The Hershey Co. 0.34% 3,090 $568K Add +71.4%
MRSH Marsh & McLennan Cos 0.34% 2,685 $566K Reduce -2.6%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.32% 13,235 $526K Add +23.1%
CVX Chevron Corp. 0.31% 3,344 $523K Reduce -15.6%
HON Honeywell International Inc. 0.31% 2,408 $514K Add +6.5%
PEP Pepsico Inc. 0.31% 3,113 $513K Add +5.1%
BINC iShares Flex I A ETF-Usd Inc. 0.31% 9,765 $510K New
MGV Vngrd Mrgstr MG CP VL ETF-Ui 0.30% 4,218 $500K Add +59.5%
VUG Vanguard Mrngstar GR ETF-Sui 0.29% 1,308 $489K Add +0.9%
CDW CDW Corp. 0.29% 2,152 $482K Add +36.4%
MRK Merck & Co. Inc. 0.29% 3,844 $476K Reduce -11.9%
VB Vanguard Most SM-Cap ETF-Usd 0.28% 1,854 $474K Add +18.8%
FBCG Fidelity Blue Chip Grow ETF 0.26% 10,286 $437K Reduce -11.4%
JAAA Janus Henderson Aaa Clo ETF 0.26% 8,425 $429K New
AME Ametek Inc. 0.25% 2,532 $422K Reduce -3.3%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.25% 6,023 $410K Reduce -1.3%
KLAC KLA Corp. 0.24% 488 $402K Add +39.8%
WSM Williams-Sonoma Inc. 0.24% 1,672 $399K Add +41.5%
LEN Lennar Corp. Class A 0.23% 2,561 $384K Add +4.7%
RDVY First Trust Rising Dividend 0.22% 6,812 $373K Add +46.0%
ACN Accenture PLC Class A 0.22% 1,211 $367K Add +99.5%
PG The Procter & Gamble Co. 0.22% 2,193 $360K Reduce -24.0%
COWZ Pacer US Cash Cows 100 ETF 0.21% 6,553 $357K New
MLI Mueller Industries Inc. 0.21% 6,206 $353K Add +33.8%
L Loews Corp. 0.21% 4,725 $353K Reduce -9.2%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.21% 1,536 $353K Add +1.8%
MTH Meritage Homes Corp. 0.21% 2,127 $349K Add +14.1%
LMT Lockheed Martin Corp. 0.21% 745 $348K New
CMI Cummins Inc. 0.21% 1,255 $347K Add +3.7%
GM General Motors Co. 0.21% 8,898 $345K Add +36.6%
QUAL iShares MSCI USA Quality Fac 0.20% 1,994 $340K No change
KO The Coca-Cola Co. 0.19% 5,027 $320K Reduce -0.4%
ELV Elevance Health Inc. 0.19% 588 $319K Add +3.9%
DECK Deckers Outdoor Corp. 0.18% 321 $306K Add +46.6%
ITA iShares U.S. Aerospace & Def 0.18% 2,316 $306K Add +37.5%
CRM Salesforce Inc. 0.18% 1,196 $305K Reduce -0.6%
DHI D.R. Horton Inc. 0.18% 2,190 $301K Add +36.8%
VGT Vanguard Info Tech ETF 0.18% 522 $301K New
GOOG Alphabet Inc. Class C 0.18% 1,640 $301K Add +10.1%
VOX Vanguard Communication Servi 0.18% 2,155 $298K Reduce -13.0%
ABBV Abbvie Inc. 0.18% 1,717 $294K Add +12.8%
FBCV Fidelity Blue Chip Value ETF 0.17% 9,720 $292K Add +8.4%
FLBL Franklin Senior Loan ETF 0.17% 11,836 $289K Reduce -2.9%
MUB iShares National Muni Bond E 0.17% 2,686 $286K Add +15.5%
CHTR Charter Communications Inc. Class A 0.17% 944 $282K Add +5.4%
NUE Nucor Corp. 0.17% 1,754 $277K Add +3.7%
EOG EOG Resources Inc. 0.17% 2,199 $276K Add +5.0%
CHRD Chord Energy Corp. 0.16% 1,944 $274K Add +39.5%
IDXX Idexx Laboratories Inc. 0.16% 557 $271K Add +36.9%
AOS Smith (a.o.) Corp. 0.16% 3,217 $266K Add +4.9%
PHM Pultegroup Inc. 0.16% 2,391 $263K Add +20.4%
PYPL PayPal Holdings Inc. 0.16% 4,529 $263K Add +41.0%
IVV iShares Core S&P 500 ETF 0.16% 480 $263K Reduce -26.9%
VRTX Vertex Pharmaceuticals Inc. 0.16% 559 $262K Add +4.7%
VPU Vanguard Utilities ETF 0.15% 1,734 $256K New
CI The Cigna Group 0.15% 772 $255K Reduce -3.9%
COP Conocophillips 0.15% 2,217 $254K Add +4.1%
PNC PNC Financial Services Group 0.15% 1,628 $253K Add +4.6%
XLG Invesco S&P 500 Top 50 ETF 0.15% 5,525 $253K New
RSP Invesco S&P 500 Equal Weight 0.15% 1,534 $252K New
PM Philip Morris International 0.15% 2,493 $250K Add +1.6%
MCD McDonald's Corp. 0.15% 950 $242K Reduce -5.4%
PPA Invesco Aerospace & Defense 0.14% 2,316 $238K New
JEPI JPMorgan Equity Premium Inco 0.14% 4,144 $235K Reduce -23.3%
AMD Advanced Micro Devices 0.14% 1,435 $233K Add +5.3%
MPC Marathon Petroleum Corp. 0.14% 1,340 $232K Add +1.7%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.14% 1,522 $229K Add +21.7%
CRC California Resources Corp. 0.13% 4,216 $224K Reduce -23.4%
VLO Valero Energy Corp. 0.13% 1,423 $223K Add +15.4%
ADSK Autodesk Inc. 0.13% 901 $223K Add +6.5%
DGRO iShares Core Dividend Growth 0.13% 3,872 $223K Reduce -35.9%
ZTS Zoetis Inc. 0.13% 1,269 $220K New
QQQE Dirx Nasdaq-100EQ Wi ETF-Usd 0.13% 2,478 $220K New
FBTC Fidelity Wise Origin Bitcoin 0.13% 4,139 $217K Reduce -29.2%
WFC Wells Fargo & Co. 0.13% 3,621 $215K New
WM Waste Management Inc. 0.13% 995 $212K Reduce -18.3%
BIL SS SPDR BB 1-3M T-Bill ETF 0.13% 2,311 $212K New
BG Bunge Global SA 0.13% 1,982 $212K New
VYM Vanguard High DVD Yield ETF 0.13% 1,776 $211K New
INTU Intuit Inc. 0.13% 319 $209K New
HLNE Hamilton Lane Inc. Class A 0.13% 1,687 $208K New
VBK Van Morst SML-Cap Gro-Usd Inc. 0.12% 831 $208K Reduce -4.8%
SCHO Schwab Short-Term US Treas 0.12% 4,298 $207K New
IT Gartner Inc. 0.12% 455 $204K New
CSCO Cisco Systems Inc. 0.12% 4,239 $201K Reduce -13.9%
AGG iShares Core U.S. Aggregate 0.12% 2,066 $201K New
UTHR United Therapeutics Corp. 0.12% 628 $200K New
BUYW Main Buywrite ETF 0.08% 10,265 $141K Reduce -2.6%

Portfolio Sells Q1 2024 → Q2 2024
XLK SS Technology Select Sector Reduce -3.7% 5.87% −1.01
MGC Vngrd Mrngstr MG Cap ETF-Usd Reduce -1.3% 5.02% −0.88
IWY iShares Russell Top 200 Grow Reduce -10.9% 2.13% −0.53
SECT Main Sector Rotation ETF Reduce -6.9% 1.47% −0.44
AGRH iShares Interest Rate Hedged Sold out 0.00% −0.25
DIS The Walt Disney Co. Sold out 0.00% −0.24
XLV SS Health Care Select Sector Reduce -2.9% 0.82% −0.23
POCT Innovator U.S. Equity Power Sold out 0.00% −0.17
ABT Abbott Laboratories Sold out 0.00% −0.17
IWM iShares Russell 2000 ETF Sold out 0.00% −0.16
MCK McKesson Corp. Sold out 0.00% −0.15
XLB SS Materials Select Sector Sold out 0.00% −0.15
XLI SS Industrial Select Sector Reduce -7.9% 0.40% −0.15
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -0.5% 0.55% −0.15
URI United Rentals Inc. Sold out 0.00% −0.15
CVX Chevron Corp. Reduce -15.6% 0.31% −0.15
MRK Merck & Co. Inc. Reduce -11.9% 0.29% −0.14
FBTC Fidelity Wise Origin Bitcoin Reduce -29.2% 0.13% −0.14
PG The Procter & Gamble Co. Reduce -24.0% 0.22% −0.13
DGRO iShares Core Dividend Growth Reduce -35.9% 0.13% −0.12
TXN Texas Instruments Inc. Reduce -9.0% 0.54% −0.11
STIP iShares 0-5 Year Tips Bond E Reduce -0.6% 0.47% −0.11
XLY SS Consumer Disc Select Sect Reduce -2.0% 0.40% −0.11
AME Ametek Inc. Reduce -3.3% 0.25% −0.10
IVV iShares Core S&P 500 ETF Reduce -26.9% 0.16% −0.10
JEPI JPMorgan Equity Premium Inco Reduce -23.3% 0.14% −0.09
CRC California Resources Corp. Reduce -23.4% 0.13% −0.09
L Loews Corp. Reduce -9.2% 0.21% −0.09
CRM Salesforce Inc. Reduce -0.6% 0.18% −0.08
WMT Walmart Inc. Reduce -6.5% 0.49% −0.08
MRSH Marsh & McLennan Cos Reduce -2.6% 0.34% −0.08
FBCG Fidelity Blue Chip Grow ETF Reduce -11.4% 0.26% −0.07
WM Waste Management Inc. Reduce -18.3% 0.13% −0.06
MCD McDonald's Corp. Reduce -5.4% 0.15% −0.06
CI The Cigna Group Reduce -3.9% 0.15% −0.06
VOX Vanguard Communication Servi Reduce -13.0% 0.18% −0.06
CSCO Cisco Systems Inc. Reduce -13.9% 0.12% −0.06
XLU St Sr Utl SL SE SPDR ETF-Usd Reduce -1.3% 0.25% −0.05
FLBL Franklin Senior Loan ETF Reduce -2.9% 0.17% −0.05
VBK Van Morst SML-Cap Gro-Usd Inc. Reduce -4.8% 0.12% −0.04
KO The Coca-Cola Co. Reduce -0.4% 0.19% −0.04
BUYW Main Buywrite ETF Reduce -2.6% 0.08% −0.02

Portfolio Buys Q1 2024 → Q2 2024
SPYG SS SPDR P S&P 500 Growth ETF New 1.55% +1.55
SPYV SS SPDR P S&P 500 Value ETF New 1.39% +1.39
DGRW Wisdomtree U.S. Quality Divi New 0.76% +0.76
JQUA JPMorgan US Quality Factor New 0.64% +0.64
NVDA Nvidia Corp. Add +20.4% 2.26% +0.58
MDYG SS SPDR S&P 400 MC GR ETF New 0.43% +0.43
MDYV SS SPDR S&P 400 MC Val ETF New 0.42% +0.42
VOO Vanguard S&P 500 ETF Add +26.4% 6.17% +0.42
SLYG SS SPDR S&P 600 SC GR ETF New 0.40% +0.40
SLYV SS SPDR S&P 600 SC Val ETF New 0.39% +0.39
AAPL Apple Inc. Add +15.0% 2.51% +0.33
META Meta Platforms Inc. Class A Add +66.7% 1.14% +0.33
BINC iShares Flex I A ETF-Usd Inc. New 0.31% +0.31
SMH Vaneck Semiconductor ETF Add +221.0% 0.45% +0.29
JAAA Janus Henderson Aaa Clo ETF New 0.26% +0.26
COWZ Pacer US Cash Cows 100 ETF New 0.21% +0.21
LMT Lockheed Martin Corp. New 0.21% +0.21
JEPQ JPM Nasdaq Equity Premium Add +51.0% 0.93% +0.19
VGT Vanguard Info Tech ETF New 0.18% +0.18
VPU Vanguard Utilities ETF New 0.15% +0.15
XLG Invesco S&P 500 Top 50 ETF New 0.15% +0.15
RSP Invesco S&P 500 Equal Weight New 0.15% +0.15
QQQM Invesco Nasdaq 100 ETF Add +47.2% 0.73% +0.14
PPA Invesco Aerospace & Defense New 0.14% +0.14
GOOGL Alphabet Inc. Class A Add +9.7% 1.89% +0.14
ZTS Zoetis Inc. New 0.13% +0.13
QQQE Dirx Nasdaq-100EQ Wi ETF-Usd New 0.13% +0.13
WFC Wells Fargo & Co. New 0.13% +0.13
BIL SS SPDR BB 1-3M T-Bill ETF New 0.13% +0.13
BG Bunge Global SA New 0.13% +0.13
VYM Vanguard High DVD Yield ETF New 0.13% +0.13
INTU Intuit Inc. New 0.13% +0.13
HLNE Hamilton Lane Inc. Class A New 0.13% +0.13
SCHO Schwab Short-Term US Treas New 0.12% +0.12
IT Gartner Inc. New 0.12% +0.12
AGG iShares Core U.S. Aggregate New 0.12% +0.12
UTHR United Therapeutics Corp. New 0.12% +0.12
TSLA Tesla Inc. Add +25.9% 0.63% +0.09
HSY The Hershey Co. Add +71.4% 0.34% +0.08
COST Costco Wholesale Corp. Add +22.3% 0.69% +0.08
AVGO Broadcom Inc. Add +41.5% 0.35% +0.08
MGK Vngrd Mrgstr MG CP GR ETF-Ui Add +40.2% 0.39% +0.08
MGV Vngrd Mrgstr MG CP VL ETF-Ui Add +59.5% 0.30% +0.07
ACN Accenture PLC Class A Add +99.5% 0.22% +0.07
KLAC KLA Corp. Add +39.8% 0.24% +0.06
QCOM Qualcomm Inc. Add +29.3% 0.39% +0.06
AMAT Applied Materials Inc. Add +14.9% 0.55% +0.04
DECK Deckers Outdoor Corp. Add +46.6% 0.18% +0.03
RDVY First Trust Rising Dividend Add +46.0% 0.22% +0.03
MLI Mueller Industries Inc. Add +33.8% 0.21% +0.03

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 362$591.8MVOO, GOOGL, QQQ, BBUS, NVDA
Q1 2026 317$418.0MVOO, QQQ, BBUS, NVDA, GOOGL
Q4 2025 277$367.9MVOO, QQQ, NVDA, BBUS, MSFT
Q3 2025 262$323.6MVOO, QQQ, BBUS, MSFT, XLK
Q2 2025Amended 265$412.5MVOO, QQQ, BBUS, AAPL, AVGO
Q1 2025 247$253.6MVOO, QQQ, BBUS, VTV, MGC
Q4 2024 194$223.9MVOO, BBUS, QQQ, MGC, XLK
Q3 2024 172$194.0MBBUS, VOO, QQQ, XLK, MGC
Q2 2024 146$166.8MBBUS, VOO, QQQ, XLK, MGC
Q1 2024 125$136.1MBBUS, XLK, QQQ, MGC, VOO