Friday Financial
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 11, 2025), Friday Financial reported 65 stock positions worth $145.1 million. Its top holding was iShares Core S&P Total U.S. (ITOT) at 23.6% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 9.3%) and EA Bridgeway Omni Sm-Cp Val (BSVO, 5.4%).
- Most Recent 13F
- Q2 2026
- Location
- DUBUQUE, IA
- CIK
- 0002048792
- Portfolio Value
- $145.1M (Q4 2024)
- SEC Filing
- 0002048792-25-000001 ↗ filed Feb 11, 2025
Holdings Value
Holdings 65 stocks · $145.1M
| ITOT iShares Core S&P Total U.S. | 23.63% | 266,670 | $34.3M | — |
| SCHG Schwab US Large-Cap Growth | 9.33% | 485,738 | $13.5M | — |
| BSVO EA Bridgeway Omni Sm-Cp Val | 5.44% | 364,986 | $7.9M | — |
| VGIT Vanguard Intermediate-Term T | 4.59% | 114,802 | $6.7M | — |
| CWI State Street SPDR MSCI Acwi | 4.29% | 223,054 | $6.2M | — |
| SCHV Schwab US Large-Cap Value | 4.08% | 227,133 | $5.9M | — |
| SCHD Schwab US DVD Equity ETF | 3.73% | 198,323 | $5.4M | — |
| DFSD Dimensional Short Duration | 3.69% | 114,258 | $5.4M | — |
| IDEV iShares Core MSCI Dev MKTS | 3.48% | 78,356 | $5.1M | — |
| AVDV Avantis Intl S/C Value ETF | 3.11% | 69,414 | $4.5M | — |
| DFEM Dimensional Emrg MRKT Core | 2.82% | 156,414 | $4.1M | — |
| VTIP Vanguard Short-Term Tips | 2.46% | 73,647 | $3.6M | — |
| VIG Vanguard Dividend Apprec ETF | 2.10% | 15,551 | $3.0M | — |
| SCHF Schwab Intl Equity ETF | 1.91% | 150,177 | $2.8M | — |
| SPYV SS SPDR P S&P 500 Value ETF | 1.83% | 51,860 | $2.7M | — |
| HTLF Heartland Financial USA Inc. | 1.64% | 38,749 | $2.4M | — |
| IWF iShares Russell 1000 Growth | 1.32% | 4,753 | $1.9M | — |
| VXUS Vanguard Total Intl Stock | 1.02% | 25,187 | $1.5M | — |
| DUHP Dimensional US High Profi Et | 1.01% | 43,221 | $1.5M | — |
| AVUV Avantis US Small Cap Value | 0.91% | 13,654 | $1.3M | — |
| AAPL Apple Inc. | 0.88% | 5,088 | $1.3M | — |
| SLYG SS SPDR S&P 600 SC GR ETF | 0.86% | 13,794 | $1.2M | — |
| DIHP Dimensional International Hi | 0.84% | 48,401 | $1.2M | — |
| IWP iShares Russell Mid-Cap Grow | 0.84% | 9,622 | $1.2M | — |
| HYD Vaneck High Yield Muni ETF | 0.81% | 22,682 | $1.2M | — |
| HYMB SS SPDR N Ice HY Muni ETF | 0.79% | 44,541 | $1.1M | — |
| VWO Vanguard Ftse Emerging Marke | 0.67% | 21,913 | $965K | — |
| VTI VG Morningstar TS MKT ETF-US | 0.64% | 3,222 | $934K | — |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.62% | 3,211 | $899K | — |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.60% | 5,366 | $868K | — |
| FMB First Trust Managed Municipa | 0.58% | 16,614 | $847K | — |
| IEMG iShares Core MSCI Emerging | 0.56% | 15,621 | $816K | — |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.55% | 4,048 | $802K | — |
| TSLA Tesla Inc. | 0.47% | 1,689 | $682K | — |
| IVW iShares S&P 500 Growth ETF | 0.47% | 6,703 | $681K | — |
| DFNM Dimensional National Muni BD | 0.47% | 14,159 | $676K | — |
| EEM iShares MSCI Emerging Market | 0.42% | 14,646 | $612K | — |
| IBIT iShares Bitcoin Trust ETF | 0.42% | 11,399 | $605K | — |
| JMUB JPMorgan Municipal ETF | 0.39% | 11,174 | $560K | — |
| IWS iShares Russell Mid-Cap Valu | 0.36% | 3,994 | $517K | — |
| QQQ Invesco QQQ Trust Series 1 | 0.35% | 990 | $506K | — |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.35% | 1,987 | $504K | — |
| DGRW Wisdomtree U.S. Quality Divi | 0.30% | 5,300 | $429K | — |
| IWN iShares Russell 2000 Value E | 0.29% | 2,605 | $428K | — |
| IJK iShares S&P Mid-Cap 400 Grow | 0.29% | 4,638 | $422K | — |
| BRK.B Berkshire Hathaway Inc. Class B | 0.28% | 884 | $401K | — |
| VYMI Vanguard Int High DVD YLD Inc. | 0.28% | 5,887 | $400K | — |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.26% | 4,756 | $381K | — |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.24% | 3,957 | $345K | — |
| MMIT Nylim Mackay Muni Intermedia filed as NEW YORK LIFE INVTS ACTIVE E | 0.23% | 14,083 | $338K | — |
| NVDA Nvidia Corp. | 0.23% | 2,500 | $336K | — |
| DON Wisdomtree US Midcap Dividen | 0.23% | 6,504 | $332K | — |
| IVE iShares S&P 500 Value ETF | 0.21% | 1,600 | $305K | — |
| MUNI PIMCO Intermediate Municipal | 0.20% | 5,506 | $285K | — |
| MUB iShares National Muni Bond E | 0.19% | 2,594 | $276K | — |
| GOOG Alphabet Inc. Class C | 0.19% | 1,446 | $275K | — |
| SDY SS SPDR S&P Dividend ETF | 0.17% | 1,902 | $251K | — |
| HMOP Hartford Municipal Opp ETF | 0.17% | 6,443 | $249K | — |
| DHS Wisdomtree US High Dividend | 0.16% | 2,494 | $233K | — |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.16% | 1,032 | $227K | — |
| XLP SS Consumer Staples Sel Sect | 0.15% | 2,750 | $216K | — |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.15% | 1,724 | $215K | — |
| JPM JPMorgan Chase & Co. | 0.15% | 890 | $213K | — |
| DE Deere & Co. | 0.14% | 488 | $207K | — |
| CMBMF Cambium Networks Corp. | 0.02% | 53,186 | $34K | — |
Portfolio Sells Q4 2024
No earlier filing to compare with.
Portfolio Buys Q4 2024
No earlier filing to compare with.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 108 | $373.4M | ITOT, SCHG, BSVO, VGIT, IDEV |
| Q1 2026 | 93 | $290.2M | ITOT, BSVO, SCHG, VGIT, IDEV |
| Q4 2025 | 90 | $283.6M | ITOT, SCHG, BSVO, VGIT, IDEV |
| Q3 2025 | 91 | $238.8M | ITOT, SCHG, BSVO, VGIT, IDEV |
| Q2 2025 | 86 | $196.6M | ITOT, SCHG, BSVO, VGIT, IDEV |
| Q1 2025 | 71 | $167.1M | ITOT, SCHG, VGIT, BSVO, IDEV |
| Q4 2024 | 65 | $145.1M | ITOT, SCHG, BSVO, VGIT, CWI |