Friday Financial

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 14, 2025), Friday Financial reported 86 stock positions worth $196.6 million. Its top holding was iShares Core S&P Total U.S. (ITOT) at 22.4% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 7.5%) and EA Bridgeway Omni Sm-Cp Val (BSVO, 5.2%). Compared with Q1 2025, it opened 15 new positions, added to 38 and reduced 13. The biggest buy was VG Morningstar TS MKT ETF-US (VTI, shares +112%) and the biggest sale Schwab US DVD Equity ETF (SCHD, shares −2%).

Most Recent 13F
Q2 2026
Location
DUBUQUE, IA
CIK
0002048792
Portfolio Value
$196.6M (Q2 2025)
SEC Filing
0002048792-25-000005 ↗ filed Jul 14, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q4 2024: $145.1M Q4 2024 Q1 2025: $167.1M Q1 2025 Q2 2025: $196.6M $196.6M Q2 2025 Q3 2025: $238.8M Q3 2025 Q4 2025: $283.6M Q4 2025 Q1 2026: $290.2M Q1 2026 Q2 2026: $373.4M Q2 2026

Holdings 86 stocks · $196.6M
ITOT iShares Core S&P Total U.S. 22.39% 325,839 $44.0M Add +6.1%
SCHG Schwab US Large-Cap Growth 7.47% 502,740 $14.7M Add +0.4%
BSVO EA Bridgeway Omni Sm-Cp Val 5.18% 499,611 $10.2M Add +13.6%
VGIT Vanguard Intermediate-Term T 4.99% 164,018 $9.8M Add +10.3%
IDEV iShares Core MSCI Dev MKTS 4.18% 108,109 $8.2M Add +10.4%
CWI State Street SPDR MSCI Acwi 3.95% 237,758 $7.8M Add +6.6%
DFSD Dimensional Short Duration 3.57% 146,213 $7.0M Add +8.2%
AVDV Avantis Intl S/C Value ETF 3.48% 86,406 $6.9M Reduce -1.7%
SCHV Schwab US Large-Cap Value 3.22% 228,956 $6.3M Reduce -1.2%
DFEM Dimensional Emrg MRKT Core 3.21% 212,813 $6.3M Add +4.6%
SCHD Schwab US DVD Equity ETF 2.74% 203,488 $5.4M Reduce -2.5%
VTI VG Morningstar TS MKT ETF-US 2.52% 16,318 $5.0M Add +112.0%
VTIP Vanguard Short-Term Tips 2.37% 92,542 $4.7M Add +5.5%
AAPL Apple Inc. 1.91% 18,303 $3.8M Add +8.3%
SCHF Schwab Intl Equity ETF 1.67% 148,185 $3.3M Reduce -2.3%
VIG Vanguard Dividend Apprec ETF 1.66% 15,948 $3.3M Add +1.5%
SPYV SS SPDR P S&P 500 Value ETF 1.38% 51,837 $2.7M Add +0.1%
UMBF Umb Financial Corp. 1.33% 24,904 $2.6M Add +4.8%
DUHP Dimensional US High Profi Et 1.13% 62,595 $2.2M Add +4.3%
IWF iShares Russell 1000 Growth 1.03% 4,753 $2.0M No change
AVUV Avantis US Small Cap Value 1.02% 21,960 $2.0M Add +10.6%
DIHP Dimensional International Hi 0.91% 60,606 $1.8M Reduce -16.8%
VXUS Vanguard Total Intl Stock 0.89% 25,187 $1.7M No change
IWP iShares Russell Mid-Cap Grow 0.68% 9,622 $1.3M No change
IVW iShares S&P 500 Growth ETF 0.66% 11,744 $1.3M Add +75.2%
TSLA Tesla Inc. 0.60% 3,715 $1.2M Add +1.4%
IEMG iShares Core MSCI Emerging 0.57% 18,714 $1.1M Add +19.6%
VWO Vanguard Ftse Emerging Marke 0.57% 22,539 $1.1M Add +2.9%
SLYG SS SPDR S&P 600 SC GR ETF 0.56% 12,385 $1.1M Reduce -8.8%
SPTM SS SPDR P S&P 1500 Comp ETF 0.54% 14,196 $1.1M New
VOE Vngrd Mrngstr MD-Cap Val ETF 0.52% 6,190 $1.0M Add +15.4%
HYMB SS SPDR N Ice HY Muni ETF 0.51% 40,158 $995K Reduce -17.0%
IBIT iShares Bitcoin Trust ETF 0.50% 15,903 $973K Add +10.5%
HYD Vaneck High Yield Muni ETF 0.45% 17,785 $893K No change
FMB First Trust Managed Municipa 0.41% 16,334 $814K Reduce -1.7%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.41% 2,899 $803K No change
VBR Vngrd Mrngst SL-CP Val ETF-U 0.40% 4,053 $790K Add +0.1%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.37% 2,559 $728K Add +28.8%
DISV Dimensional International SM 0.37% 22,014 $724K New
EEM iShares MSCI Emerging Market 0.36% 14,646 $707K No change
PWR Quanta Services Inc. 0.35% 1,821 $688K Add +5.8%
NVDA Nvidia Corp. 0.34% 4,211 $665K Add +17.9%
DFNM Dimensional National Muni BD 0.33% 13,728 $651K Reduce -3.0%
WMT Walmart Inc. 0.32% 6,359 $622K Add +6.1%
AVEM Avantis Emerging Markets Eq 0.32% 9,063 $621K New
DFSV Dimensional US Small Cap Val 0.31% 20,753 $611K New
JPM JPMorgan Chase & Co. 0.31% 2,082 $604K Add +9.9%
BRK.B Berkshire Hathaway Inc. Class B 0.30% 1,234 $599K Add +2.5%
JMUB JPMorgan Municipal ETF 0.29% 11,541 $573K Add +3.3%
QQQ Invesco QQQ Trust Series 1 0.28% 1,002 $552K Add +1.2%
MSTR Strategy Inc. filed as MICROSTRATEGY INC 0.27% 1,290 $521K No change
CAT Caterpillar Inc. 0.26% 1,303 $506K New
VYMI Vanguard Int High DVD YLD Inc. 0.24% 5,981 $479K Add +1.0%
IWS iShares Russell Mid-Cap Valu 0.24% 3,560 $470K Add +0.1%
VYM Vanguard High DVD Yield ETF 0.24% 3,499 $466K New
IQLT iShares MSCI International Q 0.23% 10,592 $458K New
DGRW Wisdomtree U.S. Quality Divi 0.23% 5,300 $444K No change
DE Deere & Co. 0.22% 860 $437K Add +0.1%
IJK iShares S&P Mid-Cap 400 Grow 0.21% 4,638 $422K No change
MSFT Microsoft Corp. 0.21% 842 $419K Add +34.9%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.21% 1,409 $415K No change
VLUE iShares MSCI USA Value Facto 0.21% 3,568 $404K New
AMZN Amazon.com Inc. 0.19% 1,728 $379K Add +22.9%
AVGO Broadcom Inc. 0.19% 1,328 $366K New
MDYV SS SPDR S&P 400 MC Val ETF 0.18% 4,559 $362K Reduce -7.4%
IWN iShares Russell 2000 Value E 0.18% 2,268 $358K Reduce -12.9%
DON Wisdomtree US Midcap Dividen 0.18% 7,004 $351K No change
MUB iShares National Muni Bond E 0.18% 3,301 $345K Reduce -0.6%
MMIT Nylim Mackay Muni Intermedia filed as NEW YORK LIFE INVTS ACTIVE E 0.17% 14,083 $336K Reduce -1.0%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.17% 2,651 $329K Add +0.8%
IWO iShares Russell 2000 Growth 0.16% 1,094 $313K New
IVE iShares S&P 500 Value ETF 0.16% 1,600 $313K No change
SLYV SS SPDR S&P 600 SC Val ETF 0.16% 3,867 $308K No change
MUNI PIMCO Intermediate Municipal 0.14% 5,506 $283K No change
XLP SS Consumer Staples Sel Sect 0.14% 3,400 $275K Add +13.3%
DHS Wisdomtree US High Dividend 0.13% 2,754 $264K No change
SDY SS SPDR S&P Dividend ETF 0.13% 1,902 $258K No change
GOOG Alphabet Inc. Class C 0.13% 1,446 $257K No change
HMOP Hartford Municipal Opp ETF 0.13% 6,443 $247K No change
AAAU Goldman Sachs Physical Gold 0.12% 7,394 $242K New
BIV Vanguard Intermediate-Term B 0.12% 3,113 $241K New
ORCL Oracle Corp. 0.11% 1,018 $223K New
IJJ iShares S&P Mid-Cap 400 Valu 0.11% 1,724 $213K No change
JEPI JPMorgan Equity Premium Inco 0.10% 3,620 $206K New
CSCO Cisco Systems Inc. 0.10% 2,956 $205K New
CMBMF Cambium Networks Corp. 0.01% 53,186 $22K No change

Portfolio Sells Q1 2025 → Q2 2025
SCHD Schwab US DVD Equity ETF Reduce -2.5% 2.74% −0.74
SCHV Schwab US Large-Cap Value Reduce -1.2% 3.22% −0.48
DIHP Dimensional International Hi Reduce -16.8% 0.91% −0.27
HYMB SS SPDR N Ice HY Muni ETF Reduce -17.0% 0.51% −0.23
AVDV Avantis Intl S/C Value ETF Reduce -1.7% 3.48% −0.19
SCHF Schwab Intl Equity ETF Reduce -2.3% 1.67% −0.14
SLYG SS SPDR S&P 600 SC GR ETF Reduce -8.8% 0.56% −0.13
FMB First Trust Managed Municipa Reduce -1.7% 0.41% −0.09
DFNM Dimensional National Muni BD Reduce -3.0% 0.33% −0.07
IWN iShares Russell 2000 Value E Reduce -12.9% 0.18% −0.06
MDYV SS SPDR S&P 400 MC Val ETF Reduce -7.4% 0.18% −0.05
MUB iShares National Muni Bond E Reduce -0.6% 0.18% −0.03
MMIT Nylim Mackay Muni Intermedia Reduce -1.0% 0.17% −0.03

Portfolio Buys Q1 2025 → Q2 2025
VTI VG Morningstar TS MKT ETF-US Add +112.0% 2.52% +1.24
SPTM SS SPDR P S&P 1500 Comp ETF New 0.54% +0.54
DISV Dimensional International SM New 0.37% +0.37
AVEM Avantis Emerging Markets Eq New 0.32% +0.32
DFSV Dimensional US Small Cap Val New 0.31% +0.31
IVW iShares S&P 500 Growth ETF Add +75.2% 0.66% +0.28
CAT Caterpillar Inc. New 0.26% +0.26
VYM Vanguard High DVD Yield ETF New 0.24% +0.24
IQLT iShares MSCI International Q New 0.23% +0.23
VLUE iShares MSCI USA Value Facto New 0.21% +0.21
AVGO Broadcom Inc. New 0.19% +0.19
IWO iShares Russell 2000 Growth New 0.16% +0.16
IDEV iShares Core MSCI Dev MKTS Add +10.4% 4.18% +0.12
AAAU Goldman Sachs Physical Gold New 0.12% +0.12
BIV Vanguard Intermediate-Term B New 0.12% +0.12
ORCL Oracle Corp. New 0.11% +0.11
JEPI JPMorgan Equity Premium Inco New 0.10% +0.10
CSCO Cisco Systems Inc. New 0.10% +0.10
NVDA Nvidia Corp. Add +17.9% 0.34% +0.10
PWR Quanta Services Inc. Add +5.8% 0.35% +0.08
VOT Vngrd Mrngstr MC GRW ETF-Usd Add +28.8% 0.37% +0.07
MSFT Microsoft Corp. Add +34.9% 0.21% +0.07
IBIT iShares Bitcoin Trust ETF Add +10.5% 0.50% +0.07
IEMG iShares Core MSCI Emerging Add +19.6% 0.57% +0.06
JPM JPMorgan Chase & Co. Add +9.9% 0.31% +0.03
AMZN Amazon.com Inc. Add +22.9% 0.19% +0.03
DIS The Walt Disney Co. Add +0.8% 0.17% +0.01
QQQ Invesco QQQ Trust Series 1 Add +1.2% 0.28% −0.00
VOE Vngrd Mrngstr MD-Cap Val ETF Add +15.4% 0.52% −0.00
WMT Walmart Inc. Add +6.1% 0.32% −0.01
XLP SS Consumer Staples Sel Sect Add +13.3% 0.14% −0.01
BSVO EA Bridgeway Omni Sm-Cp Val Add +13.6% 5.18% −0.01
CWI State Street SPDR MSCI Acwi Add +6.6% 3.95% −0.01
VYMI Vanguard Int High DVD YLD Inc. Add +1.0% 0.24% −0.02
TSLA Tesla Inc. Add +1.4% 0.60% −0.02
DE Deere & Co. Add +0.1% 0.22% −0.02
VWO Vanguard Ftse Emerging Marke Add +2.9% 0.57% −0.03
IWS iShares Russell Mid-Cap Valu Add +0.1% 0.24% −0.03
DFEM Dimensional Emrg MRKT Core Add +4.6% 3.21% −0.03
AVUV Avantis US Small Cap Value Add +10.6% 1.02% −0.04
JMUB JPMorgan Municipal ETF Add +3.3% 0.29% −0.04
VBR Vngrd Mrngst SL-CP Val ETF-U Add +0.1% 0.40% −0.06
DUHP Dimensional US High Profi Et Add +4.3% 1.13% −0.07
BRK.B Berkshire Hathaway Inc. Class B Add +2.5% 0.30% −0.08
UMBF Umb Financial Corp. Add +4.8% 1.33% −0.12
SCHG Schwab US Large-Cap Growth Add +0.4% 7.47% −0.16
VIG Vanguard Dividend Apprec ETF Add +1.5% 1.66% −0.17
SPYV SS SPDR P S&P 500 Value ETF Add +0.1% 1.38% −0.21
VTIP Vanguard Short-Term Tips Add +5.5% 2.37% −0.24
DFSD Dimensional Short Duration Add +8.2% 3.57% −0.28

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 108$373.4MITOT, SCHG, BSVO, VGIT, IDEV
Q1 2026 93$290.2MITOT, BSVO, SCHG, VGIT, IDEV
Q4 2025 90$283.6MITOT, SCHG, BSVO, VGIT, IDEV
Q3 2025 91$238.8MITOT, SCHG, BSVO, VGIT, IDEV
Q2 2025 86$196.6MITOT, SCHG, BSVO, VGIT, IDEV
Q1 2025 71$167.1MITOT, SCHG, VGIT, BSVO, IDEV
Q4 2024 65$145.1MITOT, SCHG, BSVO, VGIT, CWI