Friday Financial

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 9, 2026), Friday Financial reported 90 stock positions worth $283.6 million. Its top holding was iShares Core S&P Total U.S. (ITOT) at 23.3% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 7.2%) and EA Bridgeway Omni Sm-Cp Val (BSVO, 5.8%). Compared with Q3 2025, it opened 4 new positions, sold out of 5, added to 57 and reduced 8. The biggest buy was iShares Core S&P Total U.S. (ITOT, shares +19%) and the biggest sale Schwab Intl Equity ETF (SCHF, shares −28%).

Most Recent 13F
Q2 2026
Location
DUBUQUE, IA
CIK
0002048792
Portfolio Value
$283.6M (Q4 2025)
SEC Filing
0002048792-26-000001 ↗ filed Jan 9, 2026

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q4 2024: $145.1M Q4 2024 Q1 2025: $167.1M Q1 2025 Q2 2025: $196.6M Q2 2025 Q3 2025: $238.8M Q3 2025 Q4 2025: $283.6M $283.6M Q4 2025 Q1 2026: $290.2M Q1 2026 Q2 2026: $373.4M Q2 2026

Holdings 90 stocks · $283.6M
ITOT iShares Core S&P Total U.S. 23.31% 444,684 $66.1M Add +19.2%
SCHG Schwab US Large-Cap Growth 7.20% 625,730 $20.4M Add +8.4%
BSVO EA Bridgeway Omni Sm-Cp Val 5.85% 712,163 $16.6M Add +24.2%
VGIT Vanguard Intermediate-Term T 4.68% 221,641 $13.3M Add +20.6%
IDEV iShares Core MSCI Dev MKTS 4.22% 145,204 $12.0M Add +18.6%
AVDV Avantis Intl S/C Value ETF 3.82% 115,225 $10.8M Add +20.3%
DFSD Dimensional Short Duration 3.38% 199,978 $9.6M Add +22.5%
CWI State Street SPDR MSCI Acwi 3.29% 259,875 $9.3M Add +9.3%
SCHV Schwab US Large-Cap Value 3.24% 310,266 $9.2M Add +12.3%
DFEM Dimensional Emrg MRKT Core 3.23% 277,011 $9.2M Add +17.8%
SCHD Schwab US DVD Equity ETF 3.15% 325,574 $8.9M Add +18.7%
VTIP Vanguard Short-Term Tips 2.13% 122,018 $6.0M Add +20.3%
VTI VG Morningstar TS MKT ETF-US 1.96% 16,547 $5.5M Add +0.5%
AAPL Apple Inc. 1.75% 18,241 $5.0M Reduce -0.0%
SCHF Schwab Intl Equity ETF 1.61% 190,382 $4.6M Reduce -27.5%
VIG Vanguard Dividend Apprec ETF 1.42% 18,332 $4.0M Add +9.9%
IWF iShares Russell 1000 Growth 1.25% 7,513 $3.6M Add +57.5%
DUHP Dimensional US High Profi Et 1.21% 90,213 $3.4M Add +35.6%
VXUS Vanguard Total Intl Stock 1.19% 44,846 $3.4M Add +65.0%
SPYV SS SPDR P S&P 500 Value ETF 1.13% 56,350 $3.2M Add +7.0%
DIHP Dimensional International Hi 1.12% 100,630 $3.2M Add +63.2%
AVUV Avantis US Small Cap Value 1.08% 30,064 $3.1M Add +2.9%
UMBF Umb Financial Corp. 1.05% 25,900 $3.0M Add +1.3%
IBIT iShares Bitcoin Trust ETF 0.81% 46,014 $2.3M Add +165.0%
HYMB SS SPDR N Ice HY Muni ETF 0.76% 86,336 $2.2M Add +18.8%
TSLA Tesla Inc. 0.71% 4,452 $2.0M Add +16.7%
FMB First Trust Managed Municipa 0.57% 31,429 $1.6M Add +111.3%
VWO Vanguard Ftse Emerging Marke 0.56% 29,328 $1.6M Add +30.2%
IWP iShares Russell Mid-Cap Grow 0.55% 11,291 $1.5M Reduce -9.1%
IEMG iShares Core MSCI Emerging 0.51% 21,638 $1.5M Reduce -15.3%
IVW iShares S&P 500 Growth ETF 0.51% 11,744 $1.4M No change
VBR Vngrd Mrngst SL-CP Val ETF-U 0.49% 6,526 $1.4M Add +59.4%
DE Deere & Co. 0.48% 2,940 $1.4M Add +200.0%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.45% 4,260 $1.3M Add +47.0%
HYD Vaneck High Yield Muni ETF 0.45% 24,890 $1.3M Add +40.0%
VOE Vngrd Mrngstr MD-Cap Val ETF 0.42% 6,652 $1.2M Add +2.2%
SLYG SS SPDR S&P 600 SC GR ETF 0.41% 12,479 $1.2M Reduce -18.3%
SPTM SS SPDR P S&P 1500 Comp ETF 0.41% 14,197 $1.2M Add +0.0%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.41% 4,161 $1.2M Add +62.6%
JMUB JPMorgan Municipal ETF 0.35% 19,452 $982K Add +111.7%
AVEM Avantis Emerging Markets Eq 0.33% 12,272 $945K Add +21.5%
IWS iShares Russell Mid-Cap Valu 0.33% 6,677 $942K Add +47.6%
NVDA Nvidia Corp. 0.31% 4,720 $880K Add +3.5%
DISV Dimensional International SM 0.30% 22,065 $838K Add +0.2%
EEM iShares MSCI Emerging Market 0.28% 14,729 $806K No change
PWR Quanta Services Inc. 0.27% 1,809 $764K No change
JPM JPMorgan Chase & Co. 0.27% 2,367 $763K Add +14.8%
DFSV Dimensional US Small Cap Val 0.26% 22,821 $751K Add +6.3%
DON Wisdomtree US Midcap Dividen 0.26% 14,350 $740K Add +62.6%
DFNM Dimensional National Muni BD 0.26% 15,182 $731K Add +3.3%
WMT Walmart Inc. 0.26% 6,545 $729K No change
IWO iShares Russell 2000 Growth 0.25% 2,222 $718K Add +25.4%
AVGO Broadcom Inc. 0.23% 1,886 $653K Add +42.0%
MUB iShares National Muni Bond E 0.22% 5,720 $613K Add +73.3%
QQQ Invesco QQQ Trust Series 1 0.21% 990 $608K No change
BRK.B Berkshire Hathaway Inc. Class B 0.21% 1,205 $606K Add +0.1%
EFV iShares MSCI Eafe Value ETF 0.19% 7,651 $546K Add +154.7%
VYMI Vanguard Int High DVD YLD Inc. 0.19% 6,064 $546K Add +0.8%
MUNI PIMCO Intermediate Municipal 0.19% 10,278 $539K Add +86.7%
MDYV SS SPDR S&P 400 MC Val ETF 0.18% 6,196 $524K Add +8.6%
DFAE Dimensional Emerging Core Eq 0.18% 15,962 $520K New
VGT Vanguard Info Tech ETF 0.18% 689 $519K New
CAT Caterpillar Inc. 0.18% 898 $514K No change
GOOG Alphabet Inc. Class C 0.18% 1,635 $513K Add +1.8%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.18% 1,728 $512K Add +22.6%
VYM Vanguard High DVD Yield ETF 0.18% 3,499 $502K No change
VLUE iShares MSCI USA Value Facto 0.17% 3,568 $488K No change
IQLT iShares MSCI International Q 0.17% 10,592 $481K No change
DGRW Wisdomtree U.S. Quality Divi 0.17% 5,300 $474K No change
IJK iShares S&P Mid-Cap 400 Grow 0.16% 4,638 $449K No change
IWN iShares Russell 2000 Value E 0.16% 2,443 $443K Add +2.6%
IDOG Alps International Sector Di 0.16% 11,444 $441K No change
SLYV SS SPDR S&P 600 SC Val ETF 0.16% 4,838 $440K Add +25.1%
AMZN Amazon.com Inc. 0.15% 1,868 $431K Reduce -2.1%
MSFT Microsoft Corp. 0.14% 839 $406K Add +1.4%
VIGI Vanguard Int Div App Indx FD 0.12% 3,754 $343K New
MMIT Nylim Mackay Muni Intermedia filed as NEW YORK LIFE INVTS ACTIVE E 0.12% 14,083 $343K No change
IVE iShares S&P 500 Value ETF 0.12% 1,600 $339K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.11% 2,655 $302K No change
AAAU Goldman Sachs Physical Gold 0.10% 6,678 $284K Reduce -9.7%
DFAU Dimensional US Core Equity M 0.10% 5,994 $281K New
DHS Wisdomtree US High Dividend 0.10% 2,754 $280K No change
SDY SS SPDR S&P Dividend ETF 0.09% 1,902 $265K No change
CSCO Cisco Systems Inc. 0.09% 3,290 $253K Add +11.3%
BIV Vanguard Intermediate-Term B 0.09% 3,113 $242K No change
IJJ iShares S&P Mid-Cap 400 Valu 0.08% 1,724 $227K No change
JEPI JPMorgan Equity Premium Inco 0.07% 3,620 $207K No change
XLP SS Consumer Staples Sel Sect 0.07% 2,650 $206K Reduce -22.1%
ORCL Oracle Corp. 0.07% 1,041 $203K Add +2.3%
CMBMF Cambium Networks Corp. 0.03% 53,186 $77K No change

Portfolio Sells Q3 2025 → Q4 2025
SCHF Schwab Intl Equity ETF Reduce -27.5% 1.61% −0.95
SCHZ Schwab US Aggregate Bond ETF Sold out 0.00% −0.21
AAPL Apple Inc. Reduce -0.0% 1.75% −0.20
IWP iShares Russell Mid-Cap Grow Reduce -9.1% 0.55% −0.20
IEMG iShares Core MSCI Emerging Reduce -15.3% 0.51% −0.19
SLYG SS SPDR S&P 600 SC GR ETF Reduce -18.3% 0.41% −0.19
JPIB JPMorgan Intl BND ETF Sold out 0.00% −0.18
MSTR Strategy Inc. Sold out 0.00% −0.17
SPTL SS SPDR PF LNG TRM TSY E-Usd Sold out 0.00% −0.14
JCPB JPMorgan Core Plus Bond ETF Sold out 0.00% −0.12
XLP SS Consumer Staples Sel Sect Reduce -22.1% 0.07% −0.04
AMZN Amazon.com Inc. Reduce -2.1% 0.15% −0.02
AAAU Goldman Sachs Physical Gold Reduce -9.7% 0.10% −0.02

Portfolio Buys Q3 2025 → Q4 2025
ITOT iShares Core S&P Total U.S. Add +19.2% 23.31% +0.55
BSVO EA Bridgeway Omni Sm-Cp Val Add +24.2% 5.85% +0.41
VXUS Vanguard Total Intl Stock Add +65.0% 1.19% +0.36
DIHP Dimensional International Hi Add +63.2% 1.12% +0.34
IBIT iShares Bitcoin Trust ETF Add +165.0% 0.81% +0.33
IWF iShares Russell 1000 Growth Add +57.5% 1.25% +0.32
DE Deere & Co. Add +200.0% 0.48% +0.29
FMB First Trust Managed Municipa Add +111.3% 0.57% +0.25
AVDV Avantis Intl S/C Value ETF Add +20.3% 3.82% +0.25
DFAE Dimensional Emerging Core Eq New 0.18% +0.18
VGT Vanguard Info Tech ETF New 0.18% +0.18
DUHP Dimensional US High Profi Et Add +35.6% 1.21% +0.16
JMUB JPMorgan Municipal ETF Add +111.7% 0.35% +0.15
VBR Vngrd Mrngst SL-CP Val ETF-U Add +59.4% 0.49% +0.13
VIGI Vanguard Int Div App Indx FD New 0.12% +0.12
IDEV iShares Core MSCI Dev MKTS Add +18.6% 4.22% +0.11
EFV iShares MSCI Eafe Value ETF Add +154.7% 0.19% +0.11
DFAU Dimensional US Core Equity M New 0.10% +0.10
VOT Vngrd Mrngstr MC GRW ETF-Usd Add +62.6% 0.41% +0.09
VBK Van Morst SML-Cap Gro-Usd Inc. Add +47.0% 0.45% +0.09
DFSD Dimensional Short Duration Add +22.5% 3.38% +0.09
DFEM Dimensional Emrg MRKT Core Add +17.8% 3.23% +0.07
HYD Vaneck High Yield Muni ETF Add +40.0% 0.45% +0.07
MUNI PIMCO Intermediate Municipal Add +86.7% 0.19% +0.07
MUB iShares National Muni Bond E Add +73.3% 0.22% +0.07
DON Wisdomtree US Midcap Dividen Add +62.6% 0.26% +0.07
IWS iShares Russell Mid-Cap Valu Add +47.6% 0.33% +0.07
VGIT Vanguard Intermediate-Term T Add +20.6% 4.68% +0.06
AVGO Broadcom Inc. Add +42.0% 0.23% +0.05
VWO Vanguard Ftse Emerging Marke Add +30.2% 0.56% +0.04
GOOG Alphabet Inc. Class C Add +1.8% 0.18% +0.02
AVEM Avantis Emerging Markets Eq Add +21.5% 0.33% +0.02
IWO iShares Russell 2000 Growth Add +25.4% 0.25% +0.02
IBM Intl Business Machines Corp. Add +22.6% 0.18% +0.01
SCHD Schwab US DVD Equity ETF Add +18.7% 3.15% +0.01
SLYV SS SPDR S&P 600 SC Val ETF Add +25.1% 0.16% +0.01
CSCO Cisco Systems Inc. Add +11.3% 0.09% +0.00
HYMB SS SPDR N Ice HY Muni ETF Add +18.8% 0.76% +0.00
JPM JPMorgan Chase & Co. Add +14.8% 0.27% −0.00
TSLA Tesla Inc. Add +16.7% 0.71% −0.00
MDYV SS SPDR S&P 400 MC Val ETF Add +8.6% 0.18% −0.01
IWN iShares Russell 2000 Value E Add +2.6% 0.16% −0.02
VYMI Vanguard Int High DVD YLD Inc. Add +0.8% 0.19% −0.02
DFSV Dimensional US Small Cap Val Add +6.3% 0.26% −0.02
VTIP Vanguard Short-Term Tips Add +20.3% 2.13% −0.02
DISV Dimensional International SM Add +0.2% 0.30% −0.03
MSFT Microsoft Corp. Add +1.4% 0.14% −0.04
DFNM Dimensional National Muni BD Add +3.3% 0.26% −0.04
BRK.B Berkshire Hathaway Inc. Class B Add +0.1% 0.21% −0.04
NVDA Nvidia Corp. Add +3.5% 0.31% −0.05

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 108$373.4MITOT, SCHG, BSVO, VGIT, IDEV
Q1 2026 93$290.2MITOT, BSVO, SCHG, VGIT, IDEV
Q4 2025 90$283.6MITOT, SCHG, BSVO, VGIT, IDEV
Q3 2025 91$238.8MITOT, SCHG, BSVO, VGIT, IDEV
Q2 2025 86$196.6MITOT, SCHG, BSVO, VGIT, IDEV
Q1 2025 71$167.1MITOT, SCHG, VGIT, BSVO, IDEV
Q4 2024 65$145.1MITOT, SCHG, BSVO, VGIT, CWI