Friday Financial

In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 16, 2026), Friday Financial reported 93 stock positions worth $290.2 million. Its top holding was iShares Core S&P Total U.S. (ITOT) at 22.8% of the portfolio, followed by EA Bridgeway Omni Sm-Cp Val (BSVO, 6.7%) and Schwab US Large-Cap Growth (SCHG, 6.3%). Compared with Q4 2025, it opened 5 new positions, sold out of 2, added to 42 and reduced 15. The biggest buy was EA Bridgeway Omni Sm-Cp Val (BSVO, shares +8%) and the biggest sale an exit from Oracle (ORCL).

Most Recent 13F
Q2 2026
Location
DUBUQUE, IA
CIK
0002048792
Portfolio Value
$290.2M (Q1 2026)
SEC Filing
0002048792-26-000002 ↗ filed Apr 16, 2026

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q4 2024: $145.1M Q4 2024 Q1 2025: $167.1M Q1 2025 Q2 2025: $196.6M Q2 2025 Q3 2025: $238.8M Q3 2025 Q4 2025: $283.6M Q4 2025 Q1 2026: $290.2M $290.2M Q1 2026 Q2 2026: $373.4M Q2 2026

Holdings 93 stocks · $290.2M
ITOT iShares Core S&P Total U.S. 22.80% 464,604 $66.2M Add +4.5%
BSVO EA Bridgeway Omni Sm-Cp Val 6.74% 770,945 $19.6M Add +8.3%
SCHG Schwab US Large-Cap Growth 6.32% 629,990 $18.4M Add +0.7%
VGIT Vanguard Intermediate-Term T 4.60% 224,003 $13.3M Add +1.1%
IDEV iShares Core MSCI Dev MKTS 4.22% 146,666 $12.3M Add +1.0%
AVDV Avantis Intl S/C Value ETF 4.05% 117,695 $11.8M Add +2.1%
DFSD Dimensional Short Duration 3.63% 219,871 $10.5M Add +9.9%
SCHD Schwab US DVD Equity ETF 3.50% 331,409 $10.2M Add +1.8%
CWI State Street SPDR MSCI Acwi 3.31% 262,616 $9.6M Add +1.1%
SCHV Schwab US Large-Cap Value 3.30% 314,360 $9.6M Add +1.3%
DFEM Dimensional Emrg MRKT Core 3.22% 270,082 $9.3M Reduce -2.5%
VTIP Vanguard Short-Term Tips 2.17% 126,167 $6.3M Add +3.4%
VTI VG Morningstar TS MKT ETF-US 1.83% 16,571 $5.3M Add +0.1%
SCHF Schwab Intl Equity ETF 1.70% 199,229 $4.9M Add +4.7%
AAPL Apple Inc. 1.60% 18,241 $4.6M No change
VIG Vanguard Dividend Apprec ETF 1.40% 18,913 $4.1M Add +3.2%
DUHP Dimensional US High Profi Et 1.23% 97,447 $3.6M Add +8.0%
IWF iShares Russell 1000 Growth 1.22% 8,329 $3.6M Add +10.9%
VXUS Vanguard Total Intl Stock 1.19% 44,857 $3.5M Add +0.0%
SPYV SS SPDR P S&P 500 Value ETF 1.16% 59,709 $3.4M Add +6.0%
AVUV Avantis US Small Cap Value 1.16% 30,560 $3.4M Add +1.6%
DIHP Dimensional International Hi 1.16% 104,503 $3.4M Add +3.9%
UMBF Umb Financial Corp. 1.01% 25,912 $2.9M Add +0.1%
HYMB SS SPDR N Ice HY Muni ETF 0.77% 90,138 $2.2M Add +4.4%
IBIT iShares Bitcoin Trust ETF 0.61% 46,288 $1.8M Add +0.6%
TSLA Tesla Inc. 0.57% 4,486 $1.7M Add +0.8%
DE Deere & Co. 0.57% 2,959 $1.7M Add +0.7%
FMB First Trust Managed Municipa 0.55% 31,429 $1.6M No change
VWO Vanguard Ftse Emerging Marke 0.54% 29,114 $1.6M Reduce -0.7%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.51% 6,817 $1.5M Add +4.5%
IEMG iShares Core MSCI Emerging 0.51% 21,064 $1.5M Reduce -2.6%
IWP iShares Russell Mid-Cap Grow 0.50% 11,291 $1.4M No change
VBK Van Morst SML-Cap Gro-Usd Inc. 0.47% 4,508 $1.4M Add +5.8%
IVW iShares S&P 500 Growth ETF 0.46% 11,744 $1.3M No change
HYD Vaneck High Yield Muni ETF 0.46% 26,461 $1.3M Add +6.3%
VOE Vngrd Mrngstr MD-Cap Val ETF 0.44% 6,910 $1.3M Add +3.9%
SLYG SS SPDR S&P 600 SC GR ETF 0.41% 12,394 $1.2M Reduce -0.7%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.39% 4,432 $1.1M Add +6.5%
SPTM SS SPDR P S&P 1500 Comp ETF 0.38% 14,089 $1.1M Reduce -0.8%
AVEM Avantis Emerging Markets Eq 0.36% 12,809 $1.0M Add +4.4%
PWR Quanta Services Inc. 0.34% 1,819 $999K Add +0.6%
IWS iShares Russell Mid-Cap Valu 0.34% 6,852 $999K Add +2.6%
JMUB JPMorgan Municipal ETF 0.33% 19,434 $972K Reduce -0.1%
DISV Dimensional International SM 0.30% 22,080 $871K Add +0.1%
EEM iShares MSCI Emerging Market 0.29% 14,729 $836K No change
NVDA Nvidia Corp. 0.28% 4,720 $823K No change
WMT Walmart Inc. 0.28% 6,545 $813K No change
DON Wisdomtree US Midcap Dividen 0.26% 14,350 $754K No change
JPM JPMorgan Chase & Co. 0.24% 2,380 $700K Add +0.6%
DFNM Dimensional National Muni BD 0.23% 13,806 $662K Reduce -9.1%
DFAE Dimensional Emerging Core Eq 0.22% 18,946 $642K Add +18.7%
CAT Caterpillar Inc. 0.22% 898 $636K No change
IWO iShares Russell 2000 Growth 0.21% 1,978 $621K Reduce -11.0%
AVGO Broadcom Inc. 0.20% 1,886 $584K No change
BRK.B Berkshire Hathaway Inc. Class B 0.20% 1,204 $577K Reduce -0.1%
VYMI Vanguard Int High DVD YLD Inc. 0.20% 6,098 $575K Add +0.6%
QQQ Invesco QQQ Trust Series 1 0.20% 990 $571K No change
EFV iShares MSCI Eafe Value ETF 0.20% 7,651 $569K No change
DFSV Dimensional US Small Cap Val 0.19% 16,027 $562K Reduce -29.8%
MUB iShares National Muni Bond E 0.19% 5,156 $547K Reduce -9.9%
MUNI PIMCO Intermediate Municipal 0.18% 10,278 $536K No change
SLYV SS SPDR S&P 600 SC Val ETF 0.18% 5,556 $525K Add +14.8%
VYM Vanguard High DVD Yield ETF 0.18% 3,499 $518K No change
MDYV SS SPDR S&P 400 MC Val ETF 0.18% 6,047 $515K Reduce -2.4%
VLUE iShares MSCI USA Value Facto 0.17% 3,568 $507K No change
IQLT iShares MSCI International Q 0.17% 10,592 $490K No change
VGT Vanguard Info Tech ETF 0.17% 689 $481K No change
IDOG Alps International Sector Di 0.16% 11,444 $477K No change
GOOG Alphabet Inc. Class C 0.16% 1,635 $469K No change
IJK iShares S&P Mid-Cap 400 Grow 0.16% 4,638 $467K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.16% 1,868 $453K Add +8.1%
DGRW Wisdomtree U.S. Quality Divi 0.15% 4,900 $430K Reduce -7.5%
IWN iShares Russell 2000 Value E 0.14% 2,192 $416K Reduce -10.3%
AMZN Amazon.com Inc. 0.13% 1,878 $391K Add +0.5%
MSFT Microsoft Corp. 0.12% 944 $349K Add +12.5%
MMIT Nylim Mackay Muni Intermedia filed as NEW YORK LIFE INVTS ACTIVE E 0.12% 14,083 $339K No change
IVE iShares S&P 500 Value ETF 0.12% 1,600 $338K No change
VIGI Vanguard Int Div App Indx FD 0.11% 3,754 $332K No change
AAAU Goldman Sachs Physical Gold 0.11% 6,678 $308K No change
DHS Wisdomtree US High Dividend 0.10% 2,754 $301K No change
SDY SS SPDR S&P Dividend ETF 0.10% 1,902 $278K No change
DFAU Dimensional US Core Equity M 0.09% 5,994 $270K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.09% 2,661 $257K Add +0.2%
CSCO Cisco Systems Inc. 0.09% 3,240 $251K Reduce -1.5%
PLTR Palantir Technologies Inc. Class A 0.08% 1,644 $240K New
BIV Vanguard Intermediate-Term B 0.08% 3,113 $240K No change
IJJ iShares S&P Mid-Cap 400 Valu 0.08% 1,724 $228K No change
XOM Exxon Mobil Corp. 0.08% 1,316 $223K New
XLP SS Consumer Staples Sel Sect 0.07% 2,650 $217K No change
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.07% 3,726 $207K New
PGX Invesco Preferred ETF 0.07% 18,923 $206K New
JEPI JPMorgan Equity Premium Inco 0.07% 3,620 $205K No change
JPIB JPMorgan Intl BND ETF 0.07% 4,227 $202K New

Portfolio Sells Q4 2025 → Q1 2026
ORCL Oracle Corp. Sold out 0.00% −0.07
DFSV Dimensional US Small Cap Val Reduce -29.8% 0.19% −0.07
IWO iShares Russell 2000 Growth Reduce -11.0% 0.21% −0.04
DFNM Dimensional National Muni BD Reduce -9.1% 0.23% −0.03
SPTM SS SPDR P S&P 1500 Comp ETF Reduce -0.8% 0.38% −0.03
MUB iShares National Muni Bond E Reduce -9.9% 0.19% −0.03
CMBMF Cambium Networks Corp. Sold out 0.00% −0.03
DGRW Wisdomtree U.S. Quality Divi Reduce -7.5% 0.15% −0.02
DFEM Dimensional Emrg MRKT Core Reduce -2.5% 3.22% −0.02
BRK.B Berkshire Hathaway Inc. Class B Reduce -0.1% 0.20% −0.01
VWO Vanguard Ftse Emerging Marke Reduce -0.7% 0.54% −0.01
IWN iShares Russell 2000 Value E Reduce -10.3% 0.14% −0.01
JMUB JPMorgan Municipal ETF Reduce -0.1% 0.33% −0.01
MDYV SS SPDR S&P 400 MC Val ETF Reduce -2.4% 0.18% −0.01
IEMG iShares Core MSCI Emerging Reduce -2.6% 0.51% −0.01
CSCO Cisco Systems Inc. Reduce -1.5% 0.09% −0.00
SLYG SS SPDR S&P 600 SC GR ETF Reduce -0.7% 0.41% −0.00

Portfolio Buys Q4 2025 → Q1 2026
BSVO EA Bridgeway Omni Sm-Cp Val Add +8.3% 6.74% +0.89
SCHD Schwab US DVD Equity ETF Add +1.8% 3.50% +0.36
DFSD Dimensional Short Duration Add +9.9% 3.63% +0.25
AVDV Avantis Intl S/C Value ETF Add +2.1% 4.05% +0.23
DE Deere & Co. Add +0.7% 0.57% +0.09
SCHF Schwab Intl Equity ETF Add +4.7% 1.70% +0.09
PLTR Palantir Technologies Inc. Class A New 0.08% +0.08
AVUV Avantis US Small Cap Value Add +1.6% 1.16% +0.08
XOM Exxon Mobil Corp. New 0.08% +0.08
PWR Quanta Services Inc. Add +0.6% 0.34% +0.07
JEPQ JPM Nasdaq Equity Premium New 0.07% +0.07
PGX Invesco Preferred ETF New 0.07% +0.07
JPIB JPMorgan Intl BND ETF New 0.07% +0.07
SCHV Schwab US Large-Cap Value Add +1.3% 3.30% +0.07
VTIP Vanguard Short-Term Tips Add +3.4% 2.17% +0.04
DFAE Dimensional Emerging Core Eq Add +18.7% 0.22% +0.04
DIHP Dimensional International Hi Add +3.9% 1.16% +0.04
SPYV SS SPDR P S&P 500 Value ETF Add +6.0% 1.16% +0.04
SLYV SS SPDR S&P 600 SC Val ETF Add +14.8% 0.18% +0.03
DUHP Dimensional US High Profi Et Add +8.0% 1.23% +0.02
VBR Vngrd Mrngst SL-CP Val ETF-U Add +4.5% 0.51% +0.02
VOE Vngrd Mrngstr MD-Cap Val ETF Add +3.9% 0.44% +0.02
AVEM Avantis Emerging Markets Eq Add +4.4% 0.36% +0.02
CWI State Street SPDR MSCI Acwi Add +1.1% 3.31% +0.02
VBK Van Morst SML-Cap Gro-Usd Inc. Add +5.8% 0.47% +0.02
IWS iShares Russell Mid-Cap Valu Add +2.6% 0.34% +0.01
HYMB SS SPDR N Ice HY Muni ETF Add +4.4% 0.77% +0.01
HYD Vaneck High Yield Muni ETF Add +6.3% 0.46% +0.01
VYMI Vanguard Int High DVD YLD Inc. Add +0.6% 0.20% +0.01
DISV Dimensional International SM Add +0.1% 0.30% +0.00
IDEV iShares Core MSCI Dev MKTS Add +1.0% 4.22% +0.00
VXUS Vanguard Total Intl Stock Add +0.0% 1.19% −0.00
VOT Vngrd Mrngstr MC GRW ETF-Usd Add +6.5% 0.39% −0.02
AMZN Amazon.com Inc. Add +0.5% 0.13% −0.02
DIS The Walt Disney Co. Add +0.2% 0.09% −0.02
VIG Vanguard Dividend Apprec ETF Add +3.2% 1.40% −0.02
MSFT Microsoft Corp. Add +12.5% 0.12% −0.02
IBM Intl Business Machines Corp. Add +8.1% 0.16% −0.02
JPM JPMorgan Chase & Co. Add +0.6% 0.24% −0.03
IWF iShares Russell 1000 Growth Add +10.9% 1.22% −0.03
UMBF Umb Financial Corp. Add +0.1% 1.01% −0.04
VGIT Vanguard Intermediate-Term T Add +1.1% 4.60% −0.09
VTI VG Morningstar TS MKT ETF-US Add +0.1% 1.83% −0.12
TSLA Tesla Inc. Add +0.8% 0.57% −0.13
IBIT iShares Bitcoin Trust ETF Add +0.6% 0.61% −0.19
ITOT iShares Core S&P Total U.S. Add +4.5% 22.80% −0.51
SCHG Schwab US Large-Cap Growth Add +0.7% 6.32% −0.87

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 108$373.4MITOT, SCHG, BSVO, VGIT, IDEV
Q1 2026 93$290.2MITOT, BSVO, SCHG, VGIT, IDEV
Q4 2025 90$283.6MITOT, SCHG, BSVO, VGIT, IDEV
Q3 2025 91$238.8MITOT, SCHG, BSVO, VGIT, IDEV
Q2 2025 86$196.6MITOT, SCHG, BSVO, VGIT, IDEV
Q1 2025 71$167.1MITOT, SCHG, VGIT, BSVO, IDEV
Q4 2024 65$145.1MITOT, SCHG, BSVO, VGIT, CWI