Friday Financial

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 7, 2025), Friday Financial reported 91 stock positions worth $238.8 million. Its top holding was iShares Core S&P Total U.S. (ITOT) at 22.8% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 7.7%) and EA Bridgeway Omni Sm-Cp Val (BSVO, 5.4%). Compared with Q2 2025, it opened 6 new positions, sold out of 1, added to 45 and reduced 10. The biggest buy was Schwab Intl Equity ETF (SCHF, shares +77%) and the biggest sale an exit from Hartford Municipal Opp ETF (HMOP).

Most Recent 13F
Q2 2026
Location
DUBUQUE, IA
CIK
0002048792
Portfolio Value
$238.8M (Q3 2025)
SEC Filing
0002048792-25-000007 ↗ filed Oct 7, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q4 2024: $145.1M Q4 2024 Q1 2025: $167.1M Q1 2025 Q2 2025: $196.6M Q2 2025 Q3 2025: $238.8M $238.8M Q3 2025 Q4 2025: $283.6M Q4 2025 Q1 2026: $290.2M Q1 2026 Q2 2026: $373.4M Q2 2026

Holdings 91 stocks · $238.8M
ITOT iShares Core S&P Total U.S. 22.76% 373,175 $54.4M Add +14.5%
SCHG Schwab US Large-Cap Growth 7.71% 577,286 $18.4M Add +14.8%
BSVO EA Bridgeway Omni Sm-Cp Val 5.44% 573,223 $13.0M Add +14.7%
VGIT Vanguard Intermediate-Term T 4.62% 183,777 $11.0M Add +12.1%
IDEV iShares Core MSCI Dev MKTS 4.11% 122,461 $9.8M Add +13.3%
AVDV Avantis Intl S/C Value ETF 3.57% 95,797 $8.5M Add +10.9%
CWI State Street SPDR MSCI Acwi 3.48% 237,758 $8.3M No change
SCHV Schwab US Large-Cap Value 3.37% 276,317 $8.0M Add +20.7%
DFSD Dimensional Short Duration 3.29% 163,232 $7.9M Add +11.6%
DFEM Dimensional Emrg MRKT Core 3.16% 235,132 $7.5M Add +10.5%
SCHD Schwab US DVD Equity ETF 3.14% 274,296 $7.5M Add +34.8%
SCHF Schwab Intl Equity ETF 2.56% 262,700 $6.1M Add +77.3%
VTI VG Morningstar TS MKT ETF-US 2.26% 16,467 $5.4M Add +0.9%
VTIP Vanguard Short-Term Tips 2.15% 101,434 $5.1M Add +9.6%
AAPL Apple Inc. 1.95% 18,243 $4.6M Reduce -0.3%
VIG Vanguard Dividend Apprec ETF 1.51% 16,683 $3.6M Add +4.6%
UMBF Umb Financial Corp. 1.27% 25,559 $3.0M Add +2.6%
SPYV SS SPDR P S&P 500 Value ETF 1.22% 52,658 $2.9M Add +1.6%
AVUV Avantis US Small Cap Value 1.22% 29,223 $2.9M Add +33.1%
DUHP Dimensional US High Profi Et 1.05% 66,514 $2.5M Add +6.3%
IWF iShares Russell 1000 Growth 0.94% 4,771 $2.2M Add +0.4%
VXUS Vanguard Total Intl Stock 0.84% 27,177 $2.0M Add +7.9%
DIHP Dimensional International Hi 0.78% 61,673 $1.9M Add +1.8%
HYMB SS SPDR N Ice HY Muni ETF 0.76% 72,694 $1.8M Add +81.0%
IWP iShares Russell Mid-Cap Grow 0.74% 12,427 $1.8M Add +29.1%
TSLA Tesla Inc. 0.71% 3,814 $1.7M Add +2.7%
IEMG iShares Core MSCI Emerging 0.71% 25,563 $1.7M Add +36.6%
SLYG SS SPDR S&P 600 SC GR ETF 0.60% 15,282 $1.4M Add +23.4%
IVW iShares S&P 500 Growth ETF 0.59% 11,744 $1.4M No change
VWO Vanguard Ftse Emerging Marke 0.51% 22,526 $1.2M Reduce -0.1%
SPTM SS SPDR P S&P 1500 Comp ETF 0.48% 14,196 $1.1M No change
VOE Vngrd Mrngstr MD-Cap Val ETF 0.48% 6,510 $1.1M Add +5.2%
IBIT iShares Bitcoin Trust ETF 0.47% 17,362 $1.1M Add +9.2%
HYD Vaneck High Yield Muni ETF 0.38% 17,785 $905K No change
VBK Van Morst SML-Cap Gro-Usd Inc. 0.36% 2,899 $863K No change
VBR Vngrd Mrngst SL-CP Val ETF-U 0.36% 4,093 $854K Add +1.0%
NVDA Nvidia Corp. 0.36% 4,562 $851K Add +8.3%
EEM iShares MSCI Emerging Market 0.33% 14,729 $787K Add +0.6%
DISV Dimensional International SM 0.33% 22,014 $786K No change
AVEM Avantis Emerging Markets Eq 0.32% 10,097 $758K Add +11.4%
FMB First Trust Managed Municipa 0.32% 14,874 $754K Reduce -8.9%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.31% 2,559 $752K No change
PWR Quanta Services Inc. 0.31% 1,809 $750K Reduce -0.7%
DFNM Dimensional National Muni BD 0.30% 14,701 $705K Add +7.1%
DFSV Dimensional US Small Cap Val 0.29% 21,462 $683K Add +3.4%
WMT Walmart Inc. 0.28% 6,545 $675K Add +2.9%
JPM JPMorgan Chase & Co. 0.27% 2,061 $650K Reduce -1.0%
IWS iShares Russell Mid-Cap Valu 0.26% 4,524 $632K Add +27.1%
BRK.B Berkshire Hathaway Inc. Class B 0.25% 1,204 $605K Reduce -2.4%
QQQ Invesco QQQ Trust Series 1 0.25% 990 $594K Reduce -1.2%
IWO iShares Russell 2000 Growth 0.24% 1,772 $567K Add +62.0%
VYMI Vanguard Int High DVD YLD Inc. 0.21% 6,017 $510K Add +0.6%
SCHZ Schwab US Aggregate Bond ETF 0.21% 21,251 $499K New
VYM Vanguard High DVD Yield ETF 0.21% 3,499 $493K No change
MDYV SS SPDR S&P 400 MC Val ETF 0.20% 5,705 $476K Add +25.1%
DGRW Wisdomtree U.S. Quality Divi 0.20% 5,300 $471K No change
IQLT iShares MSCI International Q 0.20% 10,592 $468K No change
JMUB JPMorgan Municipal ETF 0.19% 9,188 $464K Reduce -20.4%
DON Wisdomtree US Midcap Dividen 0.19% 8,826 $462K Add +26.0%
DE Deere & Co. 0.19% 980 $448K Add +13.9%
VLUE iShares MSCI USA Value Facto 0.19% 3,568 $446K No change
IJK iShares S&P Mid-Cap 400 Grow 0.19% 4,638 $445K No change
AVGO Broadcom Inc. 0.18% 1,328 $438K No change
JPIB JPMorgan Intl BND ETF 0.18% 8,771 $430K New
CAT Caterpillar Inc. 0.18% 898 $428K Reduce -31.1%
MSFT Microsoft Corp. 0.18% 827 $428K Reduce -1.8%
IWN iShares Russell 2000 Value E 0.18% 2,382 $421K Add +5.0%
AMZN Amazon.com Inc. 0.18% 1,908 $419K Add +10.4%
MSTR Strategy Inc. 0.17% 1,290 $416K No change
IDOG Alps International Sector Di 0.17% 11,444 $407K New
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.17% 1,409 $398K No change
GOOG Alphabet Inc. Class C 0.16% 1,606 $391K Add +11.1%
MUB iShares National Muni Bond E 0.15% 3,301 $352K No change
SLYV SS SPDR S&P 600 SC Val ETF 0.14% 3,867 $343K No change
SPTL SS SPDR PF LNG TRM TSY E-Usd 0.14% 12,710 $343K New
MMIT Nylim Mackay Muni Intermedia filed as NEW YORK LIFE INVTS ACTIVE E 0.14% 14,083 $342K No change
IVE iShares S&P 500 Value ETF 0.14% 1,600 $330K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.13% 2,655 $304K Add +0.1%
MUNI PIMCO Intermediate Municipal 0.12% 5,506 $288K No change
ORCL Oracle Corp. 0.12% 1,018 $286K No change
JCPB JPMorgan Core Plus Bond ETF 0.12% 5,952 $283K New
AAAU Goldman Sachs Physical Gold 0.12% 7,394 $282K No change
DHS Wisdomtree US High Dividend 0.12% 2,754 $277K No change
XLP SS Consumer Staples Sel Sect 0.11% 3,400 $266K No change
SDY SS SPDR S&P Dividend ETF 0.11% 1,902 $266K No change
BIV Vanguard Intermediate-Term B 0.10% 3,113 $243K No change
IJJ iShares S&P Mid-Cap 400 Valu 0.09% 1,724 $224K No change
JEPI JPMorgan Equity Premium Inco 0.09% 3,620 $207K No change
EFV iShares MSCI Eafe Value ETF 0.09% 3,004 $204K New
CSCO Cisco Systems Inc. 0.08% 2,956 $202K No change
CMBMF Cambium Networks Corp. 0.02% 53,186 $48K No change

Portfolio Sells Q2 2025 → Q3 2025
HMOP Hartford Municipal Opp ETF Sold out 0.00% −0.13
FMB First Trust Managed Municipa Reduce -8.9% 0.32% −0.10
JMUB JPMorgan Municipal ETF Reduce -20.4% 0.19% −0.10
CAT Caterpillar Inc. Reduce -31.1% 0.18% −0.08
VWO Vanguard Ftse Emerging Marke Reduce -0.1% 0.51% −0.06
BRK.B Berkshire Hathaway Inc. Class B Reduce -2.4% 0.25% −0.05
PWR Quanta Services Inc. Reduce -0.7% 0.31% −0.04
JPM JPMorgan Chase & Co. Reduce -1.0% 0.27% −0.03
MSFT Microsoft Corp. Reduce -1.8% 0.18% −0.03
QQQ Invesco QQQ Trust Series 1 Reduce -1.2% 0.25% −0.03
AAPL Apple Inc. Reduce -0.3% 1.95% +0.03

Portfolio Buys Q2 2025 → Q3 2025
SCHF Schwab Intl Equity ETF Add +77.3% 2.56% +0.89
SCHD Schwab US DVD Equity ETF Add +34.8% 3.14% +0.39
ITOT iShares Core S&P Total U.S. Add +14.5% 22.76% +0.37
BSVO EA Bridgeway Omni Sm-Cp Val Add +14.7% 5.44% +0.26
HYMB SS SPDR N Ice HY Muni ETF Add +81.0% 0.76% +0.25
SCHG Schwab US Large-Cap Growth Add +14.8% 7.71% +0.24
SCHZ Schwab US Aggregate Bond ETF New 0.21% +0.21
AVUV Avantis US Small Cap Value Add +33.1% 1.22% +0.20
JPIB JPMorgan Intl BND ETF New 0.18% +0.18
IDOG Alps International Sector Di New 0.17% +0.17
SCHV Schwab US Large-Cap Value Add +20.7% 3.37% +0.15
SPTL SS SPDR PF LNG TRM TSY E-Usd New 0.14% +0.14
IEMG iShares Core MSCI Emerging Add +36.6% 0.71% +0.13
JCPB JPMorgan Core Plus Bond ETF New 0.12% +0.12
TSLA Tesla Inc. Add +2.7% 0.71% +0.11
AVDV Avantis Intl S/C Value ETF Add +10.9% 3.57% +0.09
EFV iShares MSCI Eafe Value ETF New 0.09% +0.09
IWO iShares Russell 2000 Growth Add +62.0% 0.24% +0.08
IWP iShares Russell Mid-Cap Grow Add +29.1% 0.74% +0.06
SLYG SS SPDR S&P 600 SC GR ETF Add +23.4% 0.60% +0.04
GOOG Alphabet Inc. Class C Add +11.1% 0.16% +0.03
IWS iShares Russell Mid-Cap Valu Add +27.1% 0.26% +0.03
NVDA Nvidia Corp. Add +8.3% 0.36% +0.02
MDYV SS SPDR S&P 400 MC Val ETF Add +25.1% 0.20% +0.01
DON Wisdomtree US Midcap Dividen Add +26.0% 0.19% +0.01
AVEM Avantis Emerging Markets Eq Add +11.4% 0.32% +0.00
IWN iShares Russell 2000 Value E Add +5.0% 0.18% −0.01
AMZN Amazon.com Inc. Add +10.4% 0.18% −0.02
IBIT iShares Bitcoin Trust ETF Add +9.2% 0.47% −0.02
DFSV Dimensional US Small Cap Val Add +3.4% 0.29% −0.02
EEM iShares MSCI Emerging Market Add +0.6% 0.33% −0.03
VYMI Vanguard Int High DVD YLD Inc. Add +0.6% 0.21% −0.03
WMT Walmart Inc. Add +2.9% 0.28% −0.03
DE Deere & Co. Add +13.9% 0.19% −0.03
DFNM Dimensional National Muni BD Add +7.1% 0.30% −0.04
DIS The Walt Disney Co. Add +0.1% 0.13% −0.04
VOE Vngrd Mrngstr MD-Cap Val ETF Add +5.2% 0.48% −0.04
VBR Vngrd Mrngst SL-CP Val ETF-U Add +1.0% 0.36% −0.04
VXUS Vanguard Total Intl Stock Add +7.9% 0.84% −0.05
DFEM Dimensional Emrg MRKT Core Add +10.5% 3.16% −0.06
UMBF Umb Financial Corp. Add +2.6% 1.27% −0.07
IDEV iShares Core MSCI Dev MKTS Add +13.3% 4.11% −0.07
DUHP Dimensional US High Profi Et Add +6.3% 1.05% −0.08
IWF iShares Russell 1000 Growth Add +0.4% 0.94% −0.09
DIHP Dimensional International Hi Add +1.8% 0.78% −0.12
VIG Vanguard Dividend Apprec ETF Add +4.6% 1.51% −0.15
SPYV SS SPDR P S&P 500 Value ETF Add +1.6% 1.22% −0.16
VTIP Vanguard Short-Term Tips Add +9.6% 2.15% −0.22
VTI VG Morningstar TS MKT ETF-US Add +0.9% 2.26% −0.26
DFSD Dimensional Short Duration Add +11.6% 3.29% −0.28

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 108$373.4MITOT, SCHG, BSVO, VGIT, IDEV
Q1 2026 93$290.2MITOT, BSVO, SCHG, VGIT, IDEV
Q4 2025 90$283.6MITOT, SCHG, BSVO, VGIT, IDEV
Q3 2025 91$238.8MITOT, SCHG, BSVO, VGIT, IDEV
Q2 2025 86$196.6MITOT, SCHG, BSVO, VGIT, IDEV
Q1 2025 71$167.1MITOT, SCHG, VGIT, BSVO, IDEV
Q4 2024 65$145.1MITOT, SCHG, BSVO, VGIT, CWI