Friday Financial

In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 9, 2026), Friday Financial reported 108 stock positions worth $373.4 million. Its top holding was iShares Core S&P Total U.S. (ITOT) at 23.0% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 7.0%) and EA Bridgeway Omni Sm-Cp Val (BSVO, 6.2%). Compared with Q1 2026, it opened 17 new positions, sold out of 2, added to 59 and reduced 10. The biggest buy was Schwab Intl Equity ETF (SCHF, shares +72%) and the biggest sale VG Morningstar TS MKT ETF-US (VTI, shares −1%).

Most Recent 13F
Q2 2026
Location
DUBUQUE, IA
CIK
0002048792
Portfolio Value
$373.4M (Q2 2026)
SEC Filing
0002048792-26-000003 ↗ filed Jul 9, 2026

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q4 2024: $145.1M Q4 2024 Q1 2025: $167.1M Q1 2025 Q2 2025: $196.6M Q2 2025 Q3 2025: $238.8M Q3 2025 Q4 2025: $283.6M Q4 2025 Q1 2026: $290.2M Q1 2026 Q2 2026: $373.4M $373.4M Q2 2026

Holdings 108 stocks · $373.4M
ITOT iShares Core S&P Total U.S. 23.00% 523,396 $85.9M Add +12.7%
SCHG Schwab US Large-Cap Growth 6.95% 756,729 $26.0M Add +20.1%
BSVO EA Bridgeway Omni Sm-Cp Val 6.24% 810,376 $23.3M Add +5.1%
VGIT Vanguard Intermediate-Term T 4.44% 282,864 $16.6M Add +26.3%
IDEV iShares Core MSCI Dev MKTS 4.00% 167,276 $15.0M Add +14.1%
AVDV Avantis Intl S/C Value ETF 3.64% 130,837 $13.6M Add +11.2%
SCHV Schwab US Large-Cap Value 3.57% 388,248 $13.3M Add +23.5%
DFSD Dimensional Short Duration 3.51% 274,581 $13.1M Add +24.9%
SCHD Schwab US DVD Equity ETF 3.17% 363,808 $11.8M Add +9.8%
DFEM Dimensional Emrg MRKT Core 3.12% 297,223 $11.6M Add +10.1%
CWI State Street SPDR MSCI Acwi 2.86% 265,560 $10.7M Add +1.1%
SCHF Schwab Intl Equity ETF 2.52% 342,615 $9.4M Add +72.0%
VTIP Vanguard Short-Term Tips 1.99% 149,923 $7.4M Add +18.8%
AAPL Apple Inc. 1.70% 20,403 $6.3M Add +11.8%
VTI VG Morningstar TS MKT ETF-US 1.62% 16,325 $6.0M Reduce -1.5%
VIG Vanguard Dividend Apprec ETF 1.34% 20,981 $5.0M Add +10.9%
IWF iShares Russell 1000 Growth 1.21% 37,180 $4.5M Add +11.6%
AVUV Avantis US Small Cap Value 1.20% 36,362 $4.5M Add +19.0%
DUHP Dimensional US High Profi Et 1.18% 106,557 $4.4M Add +9.3%
SPYV SS SPDR P S&P 500 Value ETF 1.08% 64,969 $4.0M Add +8.8%
UMBF Umb Financial Corp. 1.07% 27,445 $4.0M Add +5.9%
DIHP Dimensional International Hi 1.06% 115,752 $3.9M Add +10.8%
VXUS Vanguard Total Intl Stock 1.03% 45,529 $3.9M Add +1.5%
QQQ Invesco QQQ Trust Series 1 0.75% 3,966 $2.8M Add +300.6%
HYMB SS SPDR N Ice HY Muni ETF 0.63% 92,427 $2.3M Add +2.5%
IWP iShares Russell Mid-Cap Grow 0.51% 13,546 $1.9M Add +20.0%
FMB First Trust Managed Municipa 0.49% 35,854 $1.8M Add +14.1%
AVEM Avantis Emerging Markets Eq 0.49% 19,639 $1.8M Add +53.3%
SLYG SS SPDR S&P 600 SC GR ETF 0.49% 15,533 $1.8M Add +25.3%
TSLA Tesla Inc. 0.48% 4,483 $1.8M Reduce -0.1%
DE Deere & Co. 0.48% 2,959 $1.8M No change
VWO Vanguard Ftse Emerging Marke 0.47% 29,898 $1.8M Add +2.7%
IBIT iShares Bitcoin Trust ETF 0.46% 47,634 $1.7M Add +2.9%
HYD Vaneck High Yield Muni ETF 0.45% 32,984 $1.7M Add +24.6%
IEMG iShares Core MSCI Emerging 0.45% 21,106 $1.7M Add +0.2%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.44% 6,815 $1.7M Reduce -0.0%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.44% 4,652 $1.6M Add +3.2%
IVW iShares S&P 500 Growth ETF 0.44% 12,042 $1.6M Add +2.5%
JMUB JPMorgan Municipal ETF 0.41% 30,248 $1.5M Add +55.6%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.39% 4,887 $1.5M Add +10.3%
VOE Vngrd Mrngstr MD-Cap Val ETF 0.37% 6,865 $1.4M Reduce -0.7%
MDYV SS SPDR S&P 400 MC Val ETF 0.35% 13,915 $1.3M Add +130.1%
SPTM SS SPDR P S&P 1500 Comp ETF 0.34% 14,090 $1.3M Add +0.0%
PWR Quanta Services Inc. 0.32% 1,819 $1.2M No change
IWS iShares Russell Mid-Cap Valu 0.31% 6,966 $1.2M Add +1.7%
DFAE Dimensional Emerging Core Eq 0.30% 28,545 $1.1M Add +50.7%
IWO iShares Russell 2000 Growth 0.29% 2,804 $1.1M Add +41.8%
DFSV Dimensional US Small Cap Val 0.28% 26,941 $1.0M Add +68.1%
MUB iShares National Muni Bond E 0.28% 9,592 $1.0M Add +86.0%
VOO Vanguard S&P 500 ETF 0.27% 1,477 $1.0M New
EEM iShares MSCI Emerging Market 0.26% 14,791 $972K Add +0.4%
NVDA Nvidia Corp. 0.26% 4,891 $963K Add +3.6%
JPM JPMorgan Chase & Co. 0.25% 2,741 $930K Add +15.2%
DISV Dimensional International SM 0.24% 22,079 $902K Reduce 0.0%
WMT Walmart Inc. 0.22% 7,511 $838K Add +14.8%
DON Wisdomtree US Midcap Dividen 0.22% 14,350 $813K No change
DFNM Dimensional National Muni BD 0.22% 16,717 $807K Add +21.1%
SLYV SS SPDR S&P 600 SC Val ETF 0.20% 6,977 $748K Add +25.6%
AVGO Broadcom Inc. 0.19% 1,893 $702K Add +0.4%
VLUE iShares MSCI USA Value Facto 0.18% 3,568 $685K No change
JPEF JPMorgan Equity Focus ETF 0.18% 8,322 $669K New
MUNI PIMCO Intermediate Municipal 0.17% 12,474 $653K Add +21.4%
VGT Vanguard Info Tech ETF 0.17% 5,512 $629K No change
VYMI Vanguard Int High DVD YLD Inc. 0.16% 6,156 $615K Add +0.9%
GOOG Alphabet Inc. Class C 0.16% 1,675 $609K Add +2.5%
BRK.B Berkshire Hathaway Inc. Class B 0.16% 1,204 $607K No change
EFV iShares MSCI Eafe Value ETF 0.16% 7,651 $598K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.16% 1,903 $583K Add +1.9%
VYM Vanguard High DVD Yield ETF 0.15% 3,499 $562K No change
SNDK Sandisk Corp. 0.14% 333 $539K New
WDC Western Digital Corp. 0.14% 1,000 $532K New
IWN iShares Russell 2000 Value E 0.14% 2,405 $530K Add +9.7%
IJK iShares S&P Mid-Cap 400 Grow 0.14% 4,638 $528K No change
IQLT iShares MSCI International Q 0.14% 10,592 $524K No change
AMZN Amazon.com Inc. 0.14% 2,064 $508K Add +9.9%
IDOG Alps International Sector Di 0.13% 11,444 $476K No change
DGRW Wisdomtree U.S. Quality Divi 0.13% 4,900 $472K No change
MSFT Microsoft Corp. 0.12% 1,127 $438K Add +19.4%
MDYG SS SPDR S&P 400 MC GR ETF 0.10% 3,428 $372K New
IVE iShares S&P 500 Value ETF 0.10% 1,600 $369K No change
CSCO Cisco Systems Inc. 0.10% 3,217 $360K Reduce -0.7%
VIGI Vanguard Int Div App Indx FD 0.10% 3,753 $358K Reduce -0.0%
MMIT Nylim Mackay Muni Intermedia filed as NEW YORK LIFE INVTS ACTIVE E 0.09% 14,083 $343K No change
MDY State Street SPDR S&P Midcap 0.09% 477 $328K New
PG The Procter & Gamble Co. 0.09% 2,147 $328K New
GOOGL Alphabet Inc. Class A 0.09% 869 $319K New
DHS Wisdomtree US High Dividend 0.09% 2,754 $318K No change
DFAU Dimensional US Core Equity M 0.08% 5,994 $310K No change
SDY SS SPDR S&P Dividend ETF 0.08% 1,902 $296K No change
BIV Vanguard Intermediate-Term B 0.08% 3,823 $291K Add +22.8%
JPIB JPMorgan Intl BND ETF 0.08% 6,022 $290K Add +42.5%
CAT Caterpillar Inc. 0.08% 303 $285K Reduce -66.3%
JNJ Johnson & Johnson 0.08% 1,062 $284K New
AAAU Goldman Sachs Physical Gold 0.07% 6,678 $271K No change
SCHZ Schwab US Aggregate Bond ETF 0.07% 11,513 $264K New
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.07% 2,661 $259K No change
AMD Advanced Micro Devices 0.07% 502 $259K New
IJJ iShares S&P Mid-Cap 400 Valu 0.07% 1,724 $252K No change
MS Morgan Stanley 0.07% 1,125 $250K New
KO The Coca-Cola Co. 0.06% 2,851 $240K New
WEC WEC Energy Group Inc. 0.06% 1,945 $229K New
SPY SS SPDR S&P 500 ETF Trust-US 0.06% 302 $226K New
PLTR Palantir Technologies Inc. Class A 0.06% 1,644 $221K No change
TXN Texas Instruments Inc. 0.06% 738 $216K New
XLP SS Consumer Staples Sel Sect 0.06% 2,500 $212K Reduce -5.7%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.06% 3,505 $208K Reduce -5.9%
PGX Invesco Preferred ETF 0.06% 18,923 $206K No change
HITI High Tide Inc. 0.01% 12,755 $29K New

Portfolio Sells Q1 2026 → Q2 2026
VTI VG Morningstar TS MKT ETF-US Reduce -1.5% 1.62% −0.22
CAT Caterpillar Inc. Reduce -66.3% 0.08% −0.14
TSLA Tesla Inc. Reduce -0.1% 0.48% −0.09
XOM Exxon Mobil Corp. Sold out 0.00% −0.08
JEPI JPMorgan Equity Premium Inco Sold out 0.00% −0.07
VOE Vngrd Mrngstr MD-Cap Val ETF Reduce -0.7% 0.37% −0.07
VBR Vngrd Mrngst SL-CP Val ETF-U Reduce -0.0% 0.44% −0.07
DISV Dimensional International SM Reduce 0.0% 0.24% −0.06
VIGI Vanguard Int Div App Indx FD Reduce -0.0% 0.10% −0.02
XLP SS Consumer Staples Sel Sect Reduce -5.7% 0.06% −0.02
JEPQ JPM Nasdaq Equity Premium Reduce -5.9% 0.06% −0.02
CSCO Cisco Systems Inc. Reduce -0.7% 0.10% +0.01

Portfolio Buys Q1 2026 → Q2 2026
SCHF Schwab Intl Equity ETF Add +72.0% 2.52% +0.82
SCHG Schwab US Large-Cap Growth Add +20.1% 6.95% +0.63
QQQ Invesco QQQ Trust Series 1 Add +300.6% 0.75% +0.56
VOO Vanguard S&P 500 ETF New 0.27% +0.27
SCHV Schwab US Large-Cap Value Add +23.5% 3.57% +0.27
ITOT iShares Core S&P Total U.S. Add +12.7% 23.00% +0.20
JPEF JPMorgan Equity Focus ETF New 0.18% +0.18
MDYV SS SPDR S&P 400 MC Val ETF Add +130.1% 0.35% +0.17
SNDK Sandisk Corp. New 0.14% +0.14
WDC Western Digital Corp. New 0.14% +0.14
AVEM Avantis Emerging Markets Eq Add +53.3% 0.49% +0.13
AAPL Apple Inc. Add +11.8% 1.70% +0.10
MDYG SS SPDR S&P 400 MC GR ETF New 0.10% +0.10
MDY State Street SPDR S&P Midcap New 0.09% +0.09
PG The Procter & Gamble Co. New 0.09% +0.09
MUB iShares National Muni Bond E Add +86.0% 0.28% +0.09
GOOGL Alphabet Inc. Class A New 0.09% +0.09
DFSV Dimensional US Small Cap Val Add +68.1% 0.28% +0.08
JNJ Johnson & Johnson New 0.08% +0.08
IWO iShares Russell 2000 Growth Add +41.8% 0.29% +0.08
DFAE Dimensional Emerging Core Eq Add +50.7% 0.30% +0.07
JMUB JPMorgan Municipal ETF Add +55.6% 0.41% +0.07
SLYG SS SPDR S&P 600 SC GR ETF Add +25.3% 0.49% +0.07
SCHZ Schwab US Aggregate Bond ETF New 0.07% +0.07
AMD Advanced Micro Devices New 0.07% +0.07
MS Morgan Stanley New 0.07% +0.07
UMBF Umb Financial Corp. Add +5.9% 1.07% +0.07
KO The Coca-Cola Co. New 0.06% +0.06
WEC WEC Energy Group Inc. New 0.06% +0.06
SPY SS SPDR S&P 500 ETF Trust-US New 0.06% +0.06
TXN Texas Instruments Inc. New 0.06% +0.06
AVUV Avantis US Small Cap Value Add +19.0% 1.20% +0.04
SLYV SS SPDR S&P 600 SC Val ETF Add +25.6% 0.20% +0.02
IWP iShares Russell Mid-Cap Grow Add +20.0% 0.51% +0.02
JPIB JPMorgan Intl BND ETF Add +42.5% 0.08% +0.01
HITI High Tide Inc. New 0.01% +0.01
JPM JPMorgan Chase & Co. Add +15.2% 0.25% +0.01
GOOG Alphabet Inc. Class C Add +2.5% 0.16% +0.00
AMZN Amazon.com Inc. Add +9.9% 0.14% +0.00
VOT Vngrd Mrngstr MC GRW ETF-Usd Add +10.3% 0.39% +0.00
IBM Intl Business Machines Corp. Add +1.9% 0.16% 0.00
IWN iShares Russell 2000 Value E Add +9.7% 0.14% −0.00
HYD Vaneck High Yield Muni ETF Add +24.6% 0.45% −0.00
MSFT Microsoft Corp. Add +19.4% 0.12% −0.00
BIV Vanguard Intermediate-Term B Add +22.8% 0.08% −0.00
MUNI PIMCO Intermediate Municipal Add +21.4% 0.17% −0.01
DFNM Dimensional National Muni BD Add +21.1% 0.22% −0.01
AVGO Broadcom Inc. Add +0.4% 0.19% −0.01
IWF iShares Russell 1000 Growth Add +11.6% 1.21% −0.02
IVW iShares S&P 500 Growth ETF Add +2.5% 0.44% −0.02

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 108$373.4MITOT, SCHG, BSVO, VGIT, IDEV
Q1 2026 93$290.2MITOT, BSVO, SCHG, VGIT, IDEV
Q4 2025 90$283.6MITOT, SCHG, BSVO, VGIT, IDEV
Q3 2025 91$238.8MITOT, SCHG, BSVO, VGIT, IDEV
Q2 2025 86$196.6MITOT, SCHG, BSVO, VGIT, IDEV
Q1 2025 71$167.1MITOT, SCHG, VGIT, BSVO, IDEV
Q4 2024 65$145.1MITOT, SCHG, BSVO, VGIT, CWI