GEN Financial Management, INC.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 16, 2025), GEN Financial Management, INC. reported 51 stock positions worth $147.6 million. Its top holding was Vanguard Dividend Apprec ETF (VIG) at 18.5% of the portfolio, followed by Vanguard Int Div App Indx FD (VIGI, 17.7%) and Schwab US Large-Cap ETF (SCHX, 16.6%). Compared with Q4 2024, it opened 8 new positions, sold out of 13, added to 8 and reduced 26. The biggest buy was a new position in Vanguard Total Bond Market (BND) and the biggest sale an exit from iShares 1-3 Year Treasury Bo (SHY).
- Most Recent 13F
- Q2 2026
- Location
- PLYMOUTH, MN
- CIK
- 0002032497
- Portfolio Value
- $147.6M (Q1 2025)
- SEC Filing
- 0002032497-25-000002 ↗ filed Apr 16, 2025
Holdings Value
Holdings 51 stocks · $147.6M
| VIG Vanguard Dividend Apprec ETF | 18.54% | 141,051 | $27.4M | Reduce -1.1% |
| VIGI Vanguard Int Div App Indx FD | 17.74% | 315,671 | $26.2M | Reduce -1.3% |
| SCHX Schwab US Large-Cap ETF | 16.64% | 1,112,544 | $24.6M | Reduce -0.3% |
| VGSH Vanguard Short-Term Treasury | 13.19% | 331,725 | $19.5M | Reduce -1.5% |
| COWZ Pacer US Cash Cows 100 ETF | 11.48% | 309,472 | $16.9M | Add +0.1% |
| VTEB Vanguard Tax-Exempt Bond ETF | 1.87% | 55,702 | $2.8M | Reduce -13.7% |
| BND Vanguard Total Bond Market | 1.58% | 31,791 | $2.3M | New |
| DFLV Dim US Large Cap Value ETF | 1.19% | 57,572 | $1.8M | Reduce -18.5% |
| DFIC Dimensional International Co. | 1.13% | 60,033 | $1.7M | Reduce -5.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.08% | 2,987 | $1.6M | Reduce -6.6% |
| VOOG Vanguard S&P 500 Growth ETF | 1.05% | 4,614 | $1.5M | Reduce -0.5% |
| IVV iShares Core S&P 500 ETF | 0.92% | 2,420 | $1.4M | Reduce -3.0% |
| VT Vanguard Tot World STK ETF | 0.76% | 9,651 | $1.1M | Add +2.5% |
| DFCF Dimensional Core Fixed Inc. | 0.70% | 24,706 | $1.0M | Reduce -16.8% |
| DUHP Dimensional US High Profi Et | 0.70% | 31,122 | $1.0M | Reduce -20.8% |
| UNH Unitedhealth Group Inc. | 0.69% | 1,931 | $1.0M | Reduce -1.0% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.63% | 3,597 | $925K | No change |
| MSFT Microsoft Corp. | 0.60% | 2,360 | $886K | Add +1.8% |
| AOA iShares Core 80/20 Aggressiv | 0.58% | 11,163 | $854K | Reduce -14.7% |
| DFSV Dimensional US Small Cap Val | 0.58% | 30,170 | $849K | Add +69.8% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.56% | 3,740 | $829K | Add +2.5% |
| SDY SS SPDR S&P Dividend ETF | 0.55% | 6,009 | $815K | No change |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.49% | 2,870 | $723K | Reduce -2.0% |
| IVW iShares S&P 500 Growth ETF | 0.43% | 6,805 | $632K | Reduce -1.9% |
| VWO Vanguard Ftse Emerging Marke | 0.42% | 13,773 | $623K | New |
| FETH Fidelity Ethereum Fund | 0.40% | 32,394 | $591K | No change |
| PH Parker Hannifin Corp. | 0.35% | 851 | $517K | Reduce -9.9% |
| ITOT iShares Core S&P Total U.S. | 0.34% | 4,137 | $505K | No change |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.31% | 1,890 | $462K | No change |
| IVE iShares S&P 500 Value ETF | 0.30% | 2,294 | $437K | Reduce -0.4% |
| SLYG SS SPDR S&P 600 SC GR ETF | 0.28% | 4,927 | $409K | New |
| AAPL Apple Inc. | 0.27% | 1,786 | $397K | Reduce -3.3% |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.25% | 6,949 | $364K | Reduce -71.3% |
| AOR iShares Core 60/40 Balanced | 0.24% | 6,144 | $354K | Add +7.9% |
| HON Honeywell International Inc. | 0.24% | 1,668 | $353K | Reduce -0.2% |
| VNQ Vanguard Real Estate ETF | 0.24% | 3,885 | $352K | New |
| BINC iShares Flex I A ETF-Usd Inc. | 0.23% | 6,594 | $345K | Add +5.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.23% | 931 | $345K | Reduce -27.6% |
| XEL Xcel Energy Inc. | 0.21% | 4,457 | $316K | No change |
| IGF iShares Global Infrastructur | 0.20% | 5,463 | $299K | New |
| BSX Boston Scientific Corp. | 0.20% | 2,886 | $291K | Reduce -3.1% |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.20% | 3,660 | $291K | New |
| PNR Pentair PLC | 0.19% | 3,227 | $282K | Reduce -27.1% |
| DISV Dimensional International SM | 0.19% | 9,524 | $277K | New |
| DFIS Dimensional International SM | 0.19% | 10,723 | $277K | Add +28.9% |
| AVUV Avantis US Small Cap Value | 0.17% | 2,830 | $247K | New |
| MCD McDonald's Corp. | 0.15% | 726 | $227K | No change |
| CVX Chevron Corp. | 0.15% | 1,336 | $224K | Reduce -7.4% |
| ACWI iShares MSCI Acwi ETF | 0.14% | 1,788 | $208K | No change |
| ACN Accenture PLC Class A | 0.14% | 666 | $208K | Reduce -2.9% |
| VFL Abrdn National Municipal Inc. | 0.09% | 13,324 | $135K | No change |
Portfolio Sells Q4 2024 → Q1 2025
| SHY iShares 1-3 Year Treasury Bo | Sold out | 0.00% | −0.78 |
| SHYG iShares 0-5 YR HY Corp. Bond | Sold out | 0.00% | −0.58 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -71.3% | 0.25% | −0.57 |
| CMBS iShares CMBS ETF | Sold out | 0.00% | −0.47 |
| AMGN Amgen Inc. | Sold out | 0.00% | −0.42 |
| MBB iShares MBS ETF | Sold out | 0.00% | −0.37 |
| MMM 3M Co. | Sold out | 0.00% | −0.24 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -13.7% | 1.87% | −0.23 |
| DFLV Dim US Large Cap Value ETF | Reduce -18.5% | 1.19% | −0.18 |
| AMZN Amazon.com Inc. | Sold out | 0.00% | −0.17 |
| DUHP Dimensional US High Profi Et | Reduce -20.8% | 0.70% | −0.16 |
| IBM Intl Business Machines Corp. | Sold out | 0.00% | −0.16 |
| SCHX Schwab US Large-Cap ETF | Reduce -0.3% | 16.64% | −0.15 |
| BILS SS Spdrb B 3-12M T-Bill ETF | Sold out | 0.00% | −0.15 |
| TECH Bio-Techne Corp. | Sold out | 0.00% | −0.15 |
| BMY Bristol-Myers Squibb Co. | Sold out | 0.00% | −0.14 |
| NVDA Nvidia Corp. | Sold out | 0.00% | −0.14 |
| DIS The Walt Disney Co. | Sold out | 0.00% | −0.14 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -27.6% | 0.23% | −0.11 |
| PNR Pentair PLC | Reduce -27.1% | 0.19% | −0.10 |
| DFCF Dimensional Core Fixed Inc. | Reduce -16.8% | 0.70% | −0.09 |
| AOA iShares Core 80/20 Aggressiv | Reduce -14.7% | 0.58% | −0.07 |
| VOOG Vanguard S&P 500 Growth ETF | Reduce -0.5% | 1.05% | −0.06 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -2.0% | 0.49% | −0.04 |
| PH Parker Hannifin Corp. | Reduce -9.9% | 0.35% | −0.04 |
| IVV iShares Core S&P 500 ETF | Reduce -3.0% | 0.92% | −0.03 |
| AAPL Apple Inc. | Reduce -3.3% | 0.27% | −0.03 |
| IVW iShares S&P 500 Growth ETF | Reduce -1.9% | 0.43% | −0.03 |
| ACN Accenture PLC Class A | Reduce -2.9% | 0.14% | −0.02 |
| HON Honeywell International Inc. | Reduce -0.2% | 0.24% | −0.01 |
| IVE iShares S&P 500 Value ETF | Reduce -0.4% | 0.30% | +0.01 |
| CVX Chevron Corp. | Reduce -7.4% | 0.15% | +0.02 |
| BSX Boston Scientific Corp. | Reduce -3.1% | 0.20% | +0.02 |
| UNH Unitedhealth Group Inc. | Reduce -1.0% | 0.69% | +0.04 |
| DFIC Dimensional International Co. | Reduce -5.5% | 1.13% | +0.06 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -6.6% | 1.08% | +0.14 |
| VIG Vanguard Dividend Apprec ETF | Reduce -1.1% | 18.54% | +0.41 |
| VGSH Vanguard Short-Term Treasury | Reduce -1.5% | 13.19% | +0.47 |
| VIGI Vanguard Int Div App Indx FD | Reduce -1.3% | 17.74% | +1.13 |
Portfolio Buys Q4 2024 → Q1 2025
| BND Vanguard Total Bond Market | New | 1.58% | +1.58 |
| VWO Vanguard Ftse Emerging Marke | New | 0.42% | +0.42 |
| SLYG SS SPDR S&P 600 SC GR ETF | New | 0.28% | +0.28 |
| VNQ Vanguard Real Estate ETF | New | 0.24% | +0.24 |
| DFSV Dimensional US Small Cap Val | Add +69.8% | 0.58% | +0.22 |
| IGF iShares Global Infrastructur | New | 0.20% | +0.20 |
| MDYG SS SPDR S&P 400 MC GR ETF | New | 0.20% | +0.20 |
| DISV Dimensional International SM | New | 0.19% | +0.19 |
| AVUV Avantis US Small Cap Value | New | 0.17% | +0.17 |
| COWZ Pacer US Cash Cows 100 ETF | Add +0.1% | 11.48% | +0.13 |
| DFIS Dimensional International SM | Add +28.9% | 0.19% | +0.06 |
| VT Vanguard Tot World STK ETF | Add +2.5% | 0.76% | +0.04 |
| AOR iShares Core 60/40 Balanced | Add +7.9% | 0.24% | +0.03 |
| BINC iShares Flex I A ETF-Usd Inc. | Add +5.6% | 0.23% | +0.02 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +2.5% | 0.56% | −0.01 |
| MSFT Microsoft Corp. | Add +1.8% | 0.60% | −0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 41 | $165.9M | SCHX, VIG, VIGI, FSMD, VGSH |
| Q1 2026 | 51 | $161.5M | VIG, SCHX, VIGI, FSMD, VGSH |
| Q4 2025 | 47 | $158.8M | VIG, SCHX, VIGI, VGSH, FSMD |
| Q3 2025 | 44 | $116.0M | VIG, SCHX, VIGI, COWZ, VGSH |
| Q2 2025 | 44 | $122.3M | VIG, VIGI, SCHX, VGSH, COWZ |
| Q1 2025 | 51 | $147.6M | VIG, VIGI, SCHX, VGSH, COWZ |
| Q4 2024 | 56 | $154.1M | VIG, SCHX, VIGI, VGSH, COWZ |