GEN Financial Management, INC.
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 24, 2026), GEN Financial Management, INC. reported 41 stock positions worth $165.9 million. Its top holding was Schwab US Large-Cap ETF (SCHX) at 16.6% of the portfolio, followed by Vanguard Dividend Apprec ETF (VIG, 16.5%) and Vanguard Int Div App Indx FD (VIGI, 11.5%). Compared with Q1 2026, it opened 5 new positions, sold out of 15, added to 12 and reduced 16. The biggest buy was Schwab US Large-Cap ETF (SCHX, shares +1%) and the biggest sale an exit from Vanguard Total Bond Market (BND).
- Most Recent 13F
- Q2 2026
- Location
- PLYMOUTH, MN
- CIK
- 0002032497
- Portfolio Value
- $165.9M (Q2 2026)
- SEC Filing
- 0002032497-26-000004 ↗ filed Jul 24, 2026
Holdings Value
Holdings 41 stocks · $165.9M
| SCHX Schwab US Large-Cap ETF | 16.61% | 936,352 | $27.6M | Add +0.6% |
| VIG Vanguard Dividend Apprec ETF | 16.51% | 115,778 | $27.4M | Add +1.8% |
| VIGI Vanguard Int Div App Indx FD | 11.47% | 203,882 | $19.0M | Add +0.5% |
| FSMD Fidelity Small-Mid Multifact | 9.47% | 297,441 | $15.7M | Reduce -2.0% |
| VGSH Vanguard Short-Term Treasury | 7.98% | 227,547 | $13.2M | Add +4.6% |
| COWZ Pacer US Cash Cows 100 ETF | 7.52% | 200,543 | $12.5M | Reduce -0.3% |
| DFIS Dimensional International SM | 6.59% | 311,963 | $10.9M | Reduce -1.0% |
| VCRB Vanguard Core Bond ETF | 5.53% | 118,704 | $9.2M | Add +9.4% |
| SLYG SS SPDR S&P 600 SC GR ETF | 1.87% | 26,017 | $3.1M | Reduce -9.0% |
| MDYG SS SPDR S&P 400 MC GR ETF | 1.67% | 24,683 | $2.8M | Add +1.5% |
| VOOG Vanguard S&P 500 Growth ETF | 1.31% | 26,220 | $2.2M | No change |
| DFAR Dimensional US Real Est ETF | 1.12% | 70,730 | $1.9M | Add +222.0% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.97% | 31,765 | $1.6M | Reduce -13.3% |
| VBIL Vanguard 0-3M T-Bill ETF | 0.90% | 19,836 | $1.5M | Add +33.8% |
| VTES Vanguard SH Term Tax-Ex Bond | 0.88% | 14,332 | $1.5M | Add +3.7% |
| IVV iShares Core S&P 500 ETF | 0.84% | 1,868 | $1.4M | No change |
| VT Vanguard Tot World STK ETF | 0.76% | 8,004 | $1.3M | Add +6.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.70% | 2,336 | $1.2M | Add +0.8% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.60% | 2,904 | $999K | No change |
| SDY SS SPDR S&P Dividend ETF | 0.57% | 6,163 | $938K | No change |
| IVW iShares S&P 500 Growth ETF | 0.54% | 6,553 | $901K | Reduce -5.2% |
| AOA iShares Core 80/20 Aggressiv | 0.53% | 9,070 | $885K | Reduce -4.3% |
| AVMC Avantis US Mid Cap Eq ETF | 0.50% | 10,382 | $833K | Add +0.8% |
| TRIN Trinity Capital Inc. | 0.46% | 42,645 | $763K | New |
| ITOT iShares Core S&P Total U.S. | 0.41% | 4,137 | $680K | No change |
| CSWC Capital Southwest Corp. | 0.38% | 26,569 | $632K | New |
| MSFT Microsoft Corp. | 0.35% | 1,536 | $573K | Reduce -6.7% |
| IVE iShares S&P 500 Value ETF | 0.31% | 2,294 | $521K | No change |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.30% | 1,640 | $502K | No change |
| AVUV Avantis US Small Cap Value | 0.30% | 4,014 | $501K | Reduce -4.2% |
| AAPL Apple Inc. | 0.30% | 1,712 | $495K | Reduce -2.5% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.27% | 1,240 | $453K | Reduce -57.4% |
| JFLX JPMorgan Flexible Debt ETF | 0.26% | 8,448 | $426K | New |
| GOOGL Alphabet Inc. Class A | 0.18% | 858 | $307K | Reduce -5.1% |
| AOR iShares Core 60/40 Balanced | 0.18% | 4,210 | $293K | Reduce -8.2% |
| ACWI iShares MSCI Acwi ETF | 0.17% | 1,788 | $281K | No change |
| UNH Unitedhealth Group Inc. | 0.15% | 611 | $254K | New |
| PANW Palo Alto Networks Inc. | 0.15% | 721 | $246K | New |
| AMZN Amazon.com Inc. | 0.14% | 979 | $233K | Reduce -14.1% |
| AVGO Broadcom Inc. | 0.13% | 574 | $217K | Reduce -48.4% |
| PNR Pentair PLC | 0.13% | 2,723 | $209K | Reduce -0.4% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $1.2M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| HTGC Hercules Capital Inc. | COM · principal | 76,382 | $1.2M | New |
Total filed on the 13F, all lines: $167.1M.
Portfolio Sells Q1 2026 → Q2 2026
| BND Vanguard Total Bond Market | Sold out | 0.00% | −1.44 |
| DFLV Dim US Large Cap Value ETF | Sold out | 0.00% | −1.28 |
| DFIC Dimensional International Co. | Sold out | 0.00% | −1.16 |
| DUHP Dimensional US High Profi Et | Sold out | 0.00% | −0.69 |
| DFSV Dimensional US Small Cap Val | Sold out | 0.00% | −0.68 |
| DFCF Dimensional Core Fixed Inc. | Sold out | 0.00% | −0.63 |
| VWO Vanguard Ftse Emerging Marke | Sold out | 0.00% | −0.42 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -0.3% | 7.52% | −0.27 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -57.4% | 0.27% | −0.27 |
| VUG Vanguard Mrngstar GR ETF-Sui | Sold out | 0.00% | −0.24 |
| IGSB iShares 1-5Y Inv Grade Corp. | Sold out | 0.00% | −0.22 |
| HON Honeywell International Inc. | Sold out | 0.00% | −0.22 |
| IGF iShares Global Infrastructur | Sold out | 0.00% | −0.20 |
| VNQ Vanguard Real Estate ETF | Sold out | 0.00% | −0.20 |
| DISV Dimensional International SM | Sold out | 0.00% | −0.20 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -13.3% | 0.97% | −0.16 |
| CVX Chevron Corp. | Sold out | 0.00% | −0.15 |
| AVGO Broadcom Inc. | Reduce -48.4% | 0.13% | −0.08 |
| VFL Abrdn National Municipal Inc. | Sold out | 0.00% | −0.08 |
| MSFT Microsoft Corp. | Reduce -6.7% | 0.35% | −0.03 |
| PNR Pentair PLC | Reduce -0.4% | 0.13% | −0.02 |
| AMZN Amazon.com Inc. | Reduce -14.1% | 0.14% | −0.01 |
| AOR iShares Core 60/40 Balanced | Reduce -8.2% | 0.18% | −0.01 |
| AOA iShares Core 80/20 Aggressiv | Reduce -4.3% | 0.53% | +0.01 |
| AVUV Avantis US Small Cap Value | Reduce -4.2% | 0.30% | +0.02 |
| DFIS Dimensional International SM | Reduce -1.0% | 6.59% | +0.02 |
| AAPL Apple Inc. | Reduce -2.5% | 0.30% | +0.02 |
| GOOGL Alphabet Inc. Class A | Reduce -5.1% | 0.18% | +0.02 |
| IVW iShares S&P 500 Growth ETF | Reduce -5.2% | 0.54% | +0.06 |
| SLYG SS SPDR S&P 600 SC GR ETF | Reduce -9.0% | 1.87% | +0.16 |
| FSMD Fidelity Small-Mid Multifact | Reduce -2.0% | 9.47% | +1.07 |
Portfolio Buys Q1 2026 → Q2 2026
| SCHX Schwab US Large-Cap ETF | Add +0.6% | 16.61% | +1.83 |
| VIG Vanguard Dividend Apprec ETF | Add +1.8% | 16.51% | +1.37 |
| DFAR Dimensional US Real Est ETF | Add +222.0% | 1.12% | +0.79 |
| TRIN Trinity Capital Inc. | New | 0.46% | +0.46 |
| CSWC Capital Southwest Corp. | New | 0.38% | +0.38 |
| VIGI Vanguard Int Div App Indx FD | Add +0.5% | 11.47% | +0.37 |
| VCRB Vanguard Core Bond ETF | Add +9.4% | 5.53% | +0.33 |
| JFLX JPMorgan Flexible Debt ETF | New | 0.26% | +0.26 |
| MDYG SS SPDR S&P 400 MC GR ETF | Add +1.5% | 1.67% | +0.22 |
| VBIL Vanguard 0-3M T-Bill ETF | Add +33.8% | 0.90% | +0.21 |
| UNH Unitedhealth Group Inc. | New | 0.15% | +0.15 |
| PANW Palo Alto Networks Inc. | New | 0.15% | +0.15 |
| VT Vanguard Tot World STK ETF | Add +6.3% | 0.76% | +0.11 |
| VGSH Vanguard Short-Term Treasury | Add +4.6% | 7.98% | +0.10 |
| AVMC Avantis US Mid Cap Eq ETF | Add +0.8% | 0.50% | +0.04 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +0.8% | 0.70% | +0.02 |
| VTES Vanguard SH Term Tax-Ex Bond | Add +3.7% | 0.88% | +0.01 |
Notes & Other Activity Q1 2026 → Q2 2026
| HTGC Hercules Capital Inc. | COM · principal | New | 76,382 | $1.2M |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 41 | $165.9M | SCHX, VIG, VIGI, FSMD, VGSH |
| Q1 2026 | 51 | $161.5M | VIG, SCHX, VIGI, FSMD, VGSH |
| Q4 2025 | 47 | $158.8M | VIG, SCHX, VIGI, VGSH, FSMD |
| Q3 2025 | 44 | $116.0M | VIG, SCHX, VIGI, COWZ, VGSH |
| Q2 2025 | 44 | $122.3M | VIG, VIGI, SCHX, VGSH, COWZ |
| Q1 2025 | 51 | $147.6M | VIG, VIGI, SCHX, VGSH, COWZ |
| Q4 2024 | 56 | $154.1M | VIG, SCHX, VIGI, VGSH, COWZ |