GEN Financial Management, INC.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 18, 2025), GEN Financial Management, INC. reported 44 stock positions worth $122.3 million. Its top holding was Vanguard Dividend Apprec ETF (VIG) at 16.8% of the portfolio, followed by Vanguard Int Div App Indx FD (VIGI, 16.4%) and Schwab US Large-Cap ETF (SCHX, 16.2%). Compared with Q1 2025, it opened 1 new position, sold out of 8, added to 9 and reduced 26. The biggest buy was SS SPDR S&P 600 SC GR ETF (SLYG, shares +550%) and the biggest sale Vanguard Short-Term Treasury (VGSH, shares −34%).
- Most Recent 13F
- Q2 2026
- Location
- PLYMOUTH, MN
- CIK
- 0002032497
- Portfolio Value
- $122.3M (Q2 2025)
- SEC Filing
- 0002032497-25-000004 ↗ filed Jul 18, 2025
Holdings Value
Holdings 44 stocks · $122.3M
| VIG Vanguard Dividend Apprec ETF | 16.85% | 100,550 | $20.6M | Reduce -28.7% |
| VIGI Vanguard Int Div App Indx FD | 16.40% | 222,559 | $20.1M | Reduce -29.5% |
| SCHX Schwab US Large-Cap ETF | 16.16% | 808,868 | $19.8M | Reduce -27.3% |
| VGSH Vanguard Short-Term Treasury | 10.59% | 220,398 | $13.0M | Reduce -33.6% |
| COWZ Pacer US Cash Cows 100 ETF | 10.11% | 224,405 | $12.4M | Reduce -27.5% |
| SLYG SS SPDR S&P 600 SC GR ETF | 2.32% | 32,028 | $2.8M | Add +550.0% |
| VTEB Vanguard Tax-Exempt Bond ETF | 2.13% | 53,181 | $2.6M | Reduce -4.5% |
| BND Vanguard Total Bond Market | 1.86% | 30,850 | $2.3M | Reduce -3.0% |
| DFLV Dim US Large Cap Value ETF | 1.54% | 60,665 | $1.9M | Add +5.4% |
| VOOG Vanguard S&P 500 Growth ETF | 1.50% | 4,613 | $1.8M | Reduce -0.0% |
| MDYG SS SPDR S&P 400 MC GR ETF | 1.49% | 21,043 | $1.8M | Add +474.9% |
| DFIS Dimensional International SM | 1.46% | 59,849 | $1.8M | Add +458.1% |
| DFIC Dimensional International Co. | 1.39% | 54,808 | $1.7M | Reduce -8.7% |
| VUSB Vanguard Ultra Short Bond Et | 1.27% | 31,068 | $1.5M | New |
| BRK.B Berkshire Hathaway Inc. Class B | 1.06% | 2,681 | $1.3M | Reduce -10.2% |
| IVV iShares Core S&P 500 ETF | 1.00% | 1,967 | $1.2M | Reduce -18.7% |
| VT Vanguard Tot World STK ETF | 0.92% | 8,759 | $1.1M | Reduce -9.2% |
| DUHP Dimensional US High Profi Et | 0.91% | 31,193 | $1.1M | Add +0.2% |
| DFCF Dimensional Core Fixed Inc. | 0.85% | 24,706 | $1.0M | No change |
| DFSV Dimensional US Small Cap Val | 0.79% | 32,690 | $962K | Add +8.3% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.75% | 3,221 | $921K | Reduce -10.4% |
| SDY SS SPDR S&P Dividend ETF | 0.67% | 6,009 | $816K | No change |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.65% | 2,884 | $799K | Add +0.5% |
| IVW iShares S&P 500 Growth ETF | 0.61% | 6,773 | $746K | Reduce -0.5% |
| MSFT Microsoft Corp. | 0.57% | 1,408 | $700K | Reduce -40.3% |
| VWO Vanguard Ftse Emerging Marke | 0.56% | 13,740 | $680K | Reduce -0.2% |
| AOA iShares Core 80/20 Aggressiv | 0.54% | 7,906 | $659K | Reduce -29.2% |
| ITOT iShares Core S&P Total U.S. | 0.46% | 4,137 | $559K | No change |
| VB Vanguard Most SM-Cap ETF-Usd | 0.43% | 2,224 | $527K | Reduce -40.5% |
| AVUV Avantis US Small Cap Value | 0.42% | 5,572 | $508K | Add +96.9% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.38% | 1,640 | $466K | Reduce -13.2% |
| IVE iShares S&P 500 Value ETF | 0.37% | 2,294 | $448K | No change |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.33% | 927 | $406K | Reduce -0.4% |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.30% | 6,949 | $367K | No change |
| HON Honeywell International Inc. | 0.29% | 1,541 | $359K | Reduce -7.6% |
| VNQ Vanguard Real Estate ETF | 0.29% | 3,969 | $353K | Add +2.2% |
| AOR iShares Core 60/40 Balanced | 0.28% | 5,659 | $348K | Reduce -7.9% |
| PNR Pentair PLC | 0.27% | 3,220 | $331K | Reduce -0.2% |
| IGF iShares Global Infrastructur | 0.26% | 5,429 | $321K | Reduce -0.6% |
| DISV Dimensional International SM | 0.26% | 9,524 | $313K | No change |
| AAPL Apple Inc. | 0.21% | 1,241 | $255K | Reduce -30.5% |
| UNH Unitedhealth Group Inc. | 0.20% | 773 | $241K | Reduce -60.0% |
| ACWI iShares MSCI Acwi ETF | 0.19% | 1,788 | $230K | No change |
| VFL Abrdn National Municipal Inc. | 0.11% | 13,324 | $129K | No change |
Portfolio Sells Q1 2025 → Q2 2025
| VGSH Vanguard Short-Term Treasury | Reduce -33.6% | 10.59% | −2.60 |
| VIG Vanguard Dividend Apprec ETF | Reduce -28.7% | 16.85% | −1.69 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -27.5% | 10.11% | −1.37 |
| VIGI Vanguard Int Div App Indx FD | Reduce -29.5% | 16.40% | −1.34 |
| UNH Unitedhealth Group Inc. | Reduce -60.0% | 0.20% | −0.49 |
| SCHX Schwab US Large-Cap ETF | Reduce -27.3% | 16.16% | −0.48 |
| FETH Fidelity Ethereum Fund | Sold out | 0.00% | −0.40 |
| PH Parker Hannifin Corp. | Sold out | 0.00% | −0.35 |
| BINC iShares Flex I A ETF-Usd Inc. | Sold out | 0.00% | −0.23 |
| XEL Xcel Energy Inc. | Sold out | 0.00% | −0.21 |
| BSX Boston Scientific Corp. | Sold out | 0.00% | −0.20 |
| MCD McDonald's Corp. | Sold out | 0.00% | −0.15 |
| CVX Chevron Corp. | Sold out | 0.00% | −0.15 |
| ACN Accenture PLC Class A | Sold out | 0.00% | −0.14 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -40.5% | 0.43% | −0.13 |
| AAPL Apple Inc. | Reduce -30.5% | 0.21% | −0.06 |
| AOA iShares Core 80/20 Aggressiv | Reduce -29.2% | 0.54% | −0.04 |
| MSFT Microsoft Corp. | Reduce -40.3% | 0.57% | −0.03 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -10.2% | 1.06% | −0.01 |
| AOR iShares Core 60/40 Balanced | Reduce -7.9% | 0.28% | +0.05 |
| HON Honeywell International Inc. | Reduce -7.6% | 0.29% | +0.05 |
| IGF iShares Global Infrastructur | Reduce -0.6% | 0.26% | +0.06 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Reduce -13.2% | 0.38% | +0.07 |
| IVV iShares Core S&P 500 ETF | Reduce -18.7% | 1.00% | +0.08 |
| PNR Pentair PLC | Reduce -0.2% | 0.27% | +0.08 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -0.4% | 0.33% | +0.10 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Reduce -10.4% | 0.75% | +0.13 |
| VWO Vanguard Ftse Emerging Marke | Reduce -0.2% | 0.56% | +0.13 |
| VT Vanguard Tot World STK ETF | Reduce -9.2% | 0.92% | +0.16 |
| IVW iShares S&P 500 Growth ETF | Reduce -0.5% | 0.61% | +0.18 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -4.5% | 2.13% | +0.26 |
| DFIC Dimensional International Co. | Reduce -8.7% | 1.39% | +0.26 |
| BND Vanguard Total Bond Market | Reduce -3.0% | 1.86% | +0.28 |
| VOOG Vanguard S&P 500 Growth ETF | Reduce -0.0% | 1.50% | +0.45 |
Portfolio Buys Q1 2025 → Q2 2025
| SLYG SS SPDR S&P 600 SC GR ETF | Add +550.0% | 2.32% | +2.05 |
| MDYG SS SPDR S&P 400 MC GR ETF | Add +474.9% | 1.49% | +1.30 |
| DFIS Dimensional International SM | Add +458.1% | 1.46% | +1.27 |
| VUSB Vanguard Ultra Short Bond Et | New | 1.27% | +1.27 |
| DFLV Dim US Large Cap Value ETF | Add +5.4% | 1.54% | +0.35 |
| AVUV Avantis US Small Cap Value | Add +96.9% | 0.42% | +0.25 |
| DFSV Dimensional US Small Cap Val | Add +8.3% | 0.79% | +0.21 |
| DUHP Dimensional US High Profi Et | Add +0.2% | 0.91% | +0.21 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +0.5% | 0.65% | +0.16 |
| VNQ Vanguard Real Estate ETF | Add +2.2% | 0.29% | +0.05 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 41 | $165.9M | SCHX, VIG, VIGI, FSMD, VGSH |
| Q1 2026 | 51 | $161.5M | VIG, SCHX, VIGI, FSMD, VGSH |
| Q4 2025 | 47 | $158.8M | VIG, SCHX, VIGI, VGSH, FSMD |
| Q3 2025 | 44 | $116.0M | VIG, SCHX, VIGI, COWZ, VGSH |
| Q2 2025 | 44 | $122.3M | VIG, VIGI, SCHX, VGSH, COWZ |
| Q1 2025 | 51 | $147.6M | VIG, VIGI, SCHX, VGSH, COWZ |
| Q4 2024 | 56 | $154.1M | VIG, SCHX, VIGI, VGSH, COWZ |