Heritage Wealth Advisors
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed December 12, 2024), Heritage Wealth Advisors reported 554 stock positions worth $2.2 billion. Its top holding was iShares Core S&P 500 ETF (IVV) at 15.8% of the portfolio, followed by Vanguard Short-Term Tips (VTIP, 10.2%) and iShares Core MSCI Eafe ETF (IEFA, 5.6%). Compared with Q4 2023, it opened 25 new positions, sold out of 39, added to 97 and reduced 123. The biggest buy was Merck (MRK, shares +2%) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −3%).
- Most Recent 13F
- Q2 2026
- Location
- RICHMOND, VA
- CIK
- 0001591122
- Portfolio Value
- $2.2B (Q1 2024)
- SEC Filing
- 0001591122-24-000013 ↗ filed Dec 12, 2024
Holdings Value
Holdings 554 stocks · $2.2B
| IVV iShares Core S&P 500 ETF | 15.77% | 657,317 | $345.6M | Reduce -2.8% |
| VTIP Vanguard Short-Term Tips | 10.23% | 4,678,658 | $224.1M | Add +4.0% |
| IEFA iShares Core MSCI Eafe ETF | 5.64% | 1,663,646 | $123.5M | Add +1.0% |
| MSFT Microsoft Corp. | 3.16% | 164,789 | $69.3M | Reduce -1.2% |
| ITOT iShares Core S&P Total U.S. | 2.82% | 535,203 | $61.7M | Reduce -0.1% |
| MRK Merck & Co. Inc. | 2.81% | 466,425 | $61.5M | Add +1.8% |
| IWS iShares Russell Mid-Cap Valu | 2.68% | 469,101 | $58.8M | Add +0.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.57% | 107,589 | $56.3M | Add +1.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.46% | 128,265 | $53.9M | Add +2.7% |
| MA Mastercard Inc. Class A | 2.29% | 104,066 | $50.1M | Add +4.0% |
| UNH Unitedhealth Group Inc. | 2.28% | 100,781 | $49.9M | Add +7.0% |
| AAPL Apple Inc. | 2.23% | 284,592 | $48.8M | Add +2.2% |
| GOOG Alphabet Inc. Class C | 2.22% | 319,897 | $48.7M | Add +8.0% |
| RTX RTX Corp. | 2.17% | 488,258 | $47.6M | Add +10.4% |
| BN Brookfield Corp. | 2.12% | 1,109,322 | $46.4M | Add +4.3% |
| COP Conocophillips | 2.07% | 356,365 | $45.4M | Add +8.5% |
| JNJ Johnson & Johnson | 2.05% | 283,412 | $44.8M | Add +8.3% |
| CMCSA Comcast Corp. Class A | 2.00% | 1,011,651 | $43.9M | Add +8.7% |
| MDT Medtronic PLC | 1.99% | 500,225 | $43.6M | Add +5.5% |
| PEP Pepsico Inc. | 1.93% | 242,033 | $42.4M | Add +7.2% |
| ADP Automatic Data Processing | 1.92% | 168,428 | $42.1M | Add +13.3% |
| IEMG iShares Core MSCI Emerging | 1.90% | 807,107 | $41.6M | Add +2.5% |
| PGR Progressive Corp. | 1.85% | 196,396 | $40.6M | Reduce -5.0% |
| UNP Union Pacific Corp. | 1.55% | 137,682 | $33.9M | Add +3.0% |
| PNC PNC Financial Services Group | 1.54% | 208,730 | $33.7M | Add +2.0% |
| HD Home Depot Inc. | 1.53% | 87,474 | $33.6M | Add +4.2% |
| WMT Walmart Inc. | 1.51% | 548,748 | $33.0M | Add +1.8% |
| MCD McDonald's Corp. | 1.24% | 96,227 | $27.1M | Add +10.3% |
| MKL Markel Group Inc. | 0.98% | 14,050 | $21.4M | Reduce -2.6% |
| VT Vanguard Tot World STK ETF | 0.95% | 187,927 | $20.8M | Add +0.1% |
| VOO Vanguard S&P 500 ETF | 0.81% | 37,087 | $17.8M | Add +0.1% |
| WMB Williams Cos Inc. | 0.78% | 439,678 | $17.1M | Add +3.8% |
| ACWX iShares MSCI Acwi Ex US ETF | 0.76% | 310,104 | $16.6M | Reduce -0.5% |
| EFA iShares MSCI Eafe ETF | 0.63% | 173,878 | $13.9M | Reduce -0.3% |
| EPD Enterprise Products Partners | 0.50% | 373,216 | $10.9M | Add +7.5% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.42% | 56,561 | $9.2M | Reduce -0.4% |
| VIG Vanguard Dividend Apprec ETF | 0.40% | 48,575 | $8.9M | Reduce -5.2% |
| PM Philip Morris International | 0.35% | 83,932 | $7.7M | Reduce -0.7% |
| NVDA Nvidia Corp. | 0.28% | 6,768 | $6.1M | Reduce -5.4% |
| GOOGL Alphabet Inc. Class A | 0.27% | 39,114 | $5.9M | Add +0.3% |
| FRFHF Fairfax Financial Hldgs Ltd. | 0.26% | 5,245 | $5.7M | Add +0.9% |
| V Visa Inc. Class A | 0.25% | 20,000 | $5.6M | Reduce -0.3% |
| AMZN Amazon.com Inc. | 0.24% | 28,731 | $5.2M | Add +0.5% |
| IVW iShares S&P 500 Growth ETF | 0.23% | 60,141 | $5.1M | Reduce -0.2% |
| EEM iShares MSCI Emerging Market | 0.23% | 121,740 | $5.0M | Add +0.1% |
| XOM Exxon Mobil Corp. | 0.19% | 35,194 | $4.1M | Reduce -2.1% |
| MO Altria Group Inc. | 0.18% | 92,446 | $4.0M | Add +0.1% |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.18% | 37,748 | $3.9M | No change |
| XLK SS Technology Select Sector | 0.16% | 16,963 | $3.5M | Reduce -15.6% |
| OEF iShares S&P 100 ETF | 0.15% | 13,341 | $3.3M | Reduce -5.9% |
| LOW Lowe's Cos Inc. | 0.13% | 11,170 | $2.8M | Reduce -0.4% |
| CSX CSX Corp. | 0.12% | 69,773 | $2.6M | Add +0.4% |
| VALQ American Century US Quality | 0.12% | 43,508 | $2.5M | Add +56.6% |
| JPM JPMorgan Chase & Co. | 0.11% | 12,522 | $2.5M | Reduce -22.7% |
| MDLZ Mondelez International Inc. Class A | 0.11% | 35,115 | $2.5M | Reduce -0.6% |
| ELV Elevance Health Inc. | 0.11% | 4,472 | $2.3M | No change |
| RSP Invesco S&P 500 Equal Weight | 0.10% | 13,242 | $2.2M | Reduce -1.9% |
| COST Costco Wholesale Corp. | 0.10% | 2,892 | $2.1M | No change |
| ESGD iShares Trust iShares ESG Aw | 0.09% | 25,263 | $2.0M | Reduce -0.0% |
| IWR iShares Russell Mid-Cap ETF | 0.09% | 22,900 | $1.9M | Add +45.4% |
| BRK.A 1/100 Berkshire HTWY A Class A | 0.09% | 300 | $1.9M | Reduce -25.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.08% | 7,433 | $1.9M | Add +0.1% |
| RJF Raymond James Financial Inc. | 0.08% | 13,636 | $1.8M | No change |
| PG The Procter & Gamble Co. | 0.08% | 10,452 | $1.7M | Reduce -3.1% |
| CVX Chevron Corp. | 0.08% | 10,744 | $1.7M | Reduce -5.8% |
| ABBV Abbvie Inc. | 0.08% | 9,242 | $1.7M | Reduce -1.3% |
| TFC Truist Financial Corp. | 0.08% | 42,785 | $1.7M | Add +0.3% |
| VTI VG Morningstar TS MKT ETF-US | 0.07% | 5,793 | $1.5M | Add +6.7% |
| TMO Thermo Fisher Scientific Inc. | 0.07% | 2,526 | $1.5M | No change |
| GD General Dynamics Corp. | 0.07% | 5,092 | $1.4M | No change |
| ITW Illinois Tool Works | 0.06% | 5,043 | $1.4M | Reduce -1.9% |
| NSC Norfolk Southern Corp. | 0.06% | 5,195 | $1.3M | Reduce -4.8% |
| ACH Accendra Health Inc. filed as OWENS & MINOR INC NEW | 0.06% | 46,894 | $1.3M | No change |
| ORCL Oracle Corp. | 0.06% | 10,151 | $1.3M | Reduce -39.9% |
| ESGE iShares Inc. iShares ESG Awar | 0.06% | 38,232 | $1.2M | Add +0.5% |
| ABT Abbott Laboratories | 0.06% | 10,755 | $1.2M | Reduce -1.6% |
| IWM iShares Russell 2000 ETF | 0.06% | 5,762 | $1.2M | Add +0.1% |
| ZTS Zoetis Inc. | 0.05% | 6,914 | $1.2M | No change |
| IWB iShares Russell 1000 ETF | 0.05% | 4,010 | $1.2M | Reduce -4.5% |
| KO The Coca-Cola Co. | 0.05% | 18,544 | $1.1M | Add +0.9% |
| QCOM Qualcomm Inc. | 0.05% | 6,639 | $1.1M | Reduce -4.1% |
| UVV Universal Corp. | 0.05% | 21,731 | $1.1M | Add +0.5% |
| CSCO Cisco Systems Inc. | 0.05% | 22,515 | $1.1M | Reduce -5.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.05% | 28,534 | $1.1M | Reduce -3.2% |
| AMAT Applied Materials Inc. | 0.05% | 5,206 | $1.1M | Add +0.8% |
| TT Trane Technologies PLC | 0.05% | 3,565 | $1.1M | No change |
| DFAC Dimensional US Core Equity 2 | 0.05% | 32,405 | $1.0M | No change |
| INTU Intuit Inc. | 0.05% | 1,542 | $1.0M | Add +0.5% |
| AMGN Amgen Inc. | 0.05% | 3,499 | $995K | Reduce -2.8% |
| GLDM SPDR Gold Minishares Trust | 0.04% | 22,083 | $973K | No change |
| CAT Caterpillar Inc. | 0.04% | 2,556 | $937K | No change |
| NUMV Nuveen ESG Mid-Cap Value ETF | 0.04% | 27,034 | $925K | Add +4.5% |
| D Dominion Energy Inc. | 0.04% | 18,470 | $909K | Add +2.0% |
| DEO Diageo PLC-Sponsored ADR | 0.04% | 6,074 | $903K | Reduce -0.7% |
| MINT PIMCO Enhanced Short Maturit | 0.04% | 8,799 | $885K | Add +1.3% |
| META Meta Platforms Inc. Class A | 0.04% | 1,784 | $866K | Reduce -5.9% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.04% | 6,896 | $844K | Reduce -3.0% |
| SBUX Starbucks Corp. | 0.04% | 9,136 | $835K | Reduce -1.5% |
| UPS United Parcel Service Class B | 0.04% | 5,594 | $831K | Reduce -20.7% |
| AXP American Express Co. | 0.04% | 3,561 | $811K | No change |
Other holdings (2): bonds, preferreds, convertibles and warrants · $45K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| ATLANTIC UNION BANKSHARE (AUB 6.875 PERP A) | PFD | 1,910 | $45K | No change |
| WELLS FARGO & COMPANY (WFC V0 PERP DEPs) | PFD | 19 | $4 | No change |
Total filed on the 13F, all lines: $2.2B.
Portfolio Sells Q4 2023 → Q1 2024
| IVV iShares Core S&P 500 ETF | Reduce -2.8% | 15.77% | −0.28 |
| PM Philip Morris International | Reduce -0.7% | 0.35% | −0.04 |
| MKL Markel Group Inc. | Reduce -2.6% | 0.98% | −0.04 |
| BSV Vanguard Short-Term Bond ETF | Sold out | 0.00% | −0.04 |
| ACWX iShares MSCI Acwi Ex US ETF | Reduce -0.5% | 0.76% | −0.04 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -80.7% | 0.01% | −0.04 |
| XLK SS Technology Select Sector | Reduce -15.6% | 0.16% | −0.03 |
| ORCL Oracle Corp. | Reduce -39.9% | 0.06% | −0.03 |
| VIG Vanguard Dividend Apprec ETF | Reduce -5.2% | 0.40% | −0.03 |
| JPM JPMorgan Chase & Co. | Reduce -22.7% | 0.11% | −0.02 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -71.3% | 0.01% | −0.02 |
| NDAQ Nasdaq Inc. | Sold out | 0.00% | −0.02 |
| BRK.A 1/100 Berkshire HTWY A Class A | Reduce -25.0% | 0.09% | −0.02 |
| EFA iShares MSCI Eafe ETF | Reduce -0.3% | 0.63% | −0.02 |
| PICK iShares MSCI Global Metals & | Reduce -28.4% | 0.03% | −0.02 |
| BNY Bank of New York Mellon Corp. | Reduce -97.6% | 0.00% | −0.02 |
| UPS United Parcel Service Class B | Reduce -20.7% | 0.04% | −0.02 |
| MDLZ Mondelez International Inc. Class A | Reduce -0.6% | 0.11% | −0.01 |
| APD Air Products & Chemicals Inc. | Reduce -11.2% | 0.03% | −0.01 |
| PFE Pfizer Inc. | Reduce -42.1% | 0.01% | −0.01 |
| IJR iShares Core S&P Small-Cap E | Reduce -94.1% | 0.00% | −0.01 |
| CSCO Cisco Systems Inc. | Reduce -5.2% | 0.05% | −0.01 |
| ESS Essex Property Trust Inc. | Sold out | 0.00% | −0.01 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -13.6% | 0.04% | −0.01 |
| GLD SPDR Gold Shares | Reduce -71.8% | 0.00% | −0.01 |
| CVX Chevron Corp. | Reduce -5.8% | 0.08% | −0.01 |
| OEF iShares S&P 100 ETF | Reduce -5.9% | 0.15% | −0.01 |
| ADSK Autodesk Inc. | Reduce -55.1% | 0.01% | −0.01 |
| INTC Intel Corp. | Reduce -1.7% | 0.02% | −0.01 |
| SBUX Starbucks Corp. | Reduce -1.5% | 0.04% | −0.01 |
| AMGN Amgen Inc. | Reduce -2.8% | 0.05% | −0.01 |
| IYH iShares U.S. Healthcare ETF | Reduce -15.6% | 0.03% | −0.01 |
| MCHP Microchip Technology Inc. | Reduce -7.4% | 0.03% | −0.01 |
| BDX Becton Dickinson and Co. | Reduce -49.6% | 0.00% | −0.01 |
| ITW Illinois Tool Works | Reduce -1.9% | 0.06% | −0.01 |
| GNR State Street SPDR S&P Global | Sold out | 0.00% | −0.01 |
| V Visa Inc. Class A | Reduce -0.3% | 0.25% | −0.01 |
| SCHH Schwab US REIT ETF | Sold out | 0.00% | −0.01 |
| ACU Acme United Corp. | Sold out | 0.00% | −0.00 |
| ARCC Ares Capital Corp. | Reduce -26.1% | 0.01% | −0.00 |
| AVB Avalonbay Communities Inc. | Reduce -28.2% | 0.01% | −0.00 |
| SVC Service Pptys TR | Sold out | 0.00% | −0.00 |
| IDCC Interdigital Inc. | Sold out | 0.00% | −0.00 |
| FSK FS KKR Capital Corp. | Reduce -33.5% | 0.01% | −0.00 |
| ABT Abbott Laboratories | Reduce -1.6% | 0.06% | −0.00 |
| GS Goldman Sachs Group Inc. | Reduce -13.8% | 0.02% | −0.00 |
| CVS CVS Health Corp. | Reduce -21.0% | 0.01% | −0.00 |
| NXST Nexstar Media Group Inc. | Sold out | 0.00% | −0.00 |
| AEM Agnico Eagle Mines Ltd. | Sold out | 0.00% | −0.00 |
| WM Waste Management Inc. | Reduce -18.9% | 0.03% | −0.00 |
Portfolio Buys Q4 2023 → Q1 2024
| MRK Merck & Co. Inc. | Add +1.8% | 2.81% | +0.32 |
| RTX RTX Corp. | Add +10.4% | 2.17% | +0.32 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +2.7% | 2.46% | +0.25 |
| ADP Automatic Data Processing | Add +13.3% | 1.92% | +0.20 |
| COP Conocophillips | Add +8.5% | 2.07% | +0.17 |
| MA Mastercard Inc. Class A | Add +4.0% | 2.29% | +0.16 |
| GOOG Alphabet Inc. Class C | Add +8.0% | 2.22% | +0.15 |
| WMT Walmart Inc. | Add +1.8% | 1.51% | +0.10 |
| HD Home Depot Inc. | Add +4.2% | 1.53% | +0.09 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +1.3% | 2.57% | +0.06 |
| WMB Williams Cos Inc. | Add +3.8% | 0.78% | +0.05 |
| MDT Medtronic PLC | Add +5.5% | 1.99% | +0.05 |
| VALQ American Century US Quality | Add +56.6% | 0.12% | +0.04 |
| EPD Enterprise Products Partners | Add +7.5% | 0.50% | +0.04 |
| IWR iShares Russell Mid-Cap ETF | Add +45.4% | 0.09% | +0.03 |
| PEP Pepsico Inc. | Add +7.2% | 1.93% | +0.03 |
| AMZN Amazon.com Inc. | Add +0.5% | 0.24% | +0.02 |
| JQUA JPMorgan US Quality Factor | New | 0.02% | +0.02 |
| FRFHF Fairfax Financial Hldgs Ltd. | Add +0.9% | 0.26% | +0.02 |
| SCHD Schwab US DVD Equity ETF | Add +2694.7% | 0.02% | +0.01 |
| VYMI Vanguard Int High DVD YLD Inc. | New | 0.01% | +0.01 |
| SBRA Sabra Health Care REIT Inc. | New | 0.01% | +0.01 |
| VOO Vanguard S&P 500 ETF | Add +0.1% | 0.81% | +0.01 |
| AMAT Applied Materials Inc. | Add +0.8% | 0.05% | +0.01 |
| QQQ Invesco QQQ Trust Series 1 | Add +23.1% | 0.04% | +0.01 |
| JNJ Johnson & Johnson | Add +8.3% | 2.05% | +0.01 |
| VTI VG Morningstar TS MKT ETF-US | Add +6.7% | 0.07% | +0.00 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +129.9% | 0.01% | +0.00 |
| GNW Genworth Financial Inc. | New | 0.00% | +0.00 |
| MU Micron Technology Inc. | Add +4.6% | 0.01% | +0.00 |
| AMD Advanced Micro Devices | Add +3.2% | 0.02% | +0.00 |
| VEU Vanguard Ftse All-World Ex-U | Add +182.8% | 0.00% | +0.00 |
| FTNT Fortinet Inc. | Add +8.2% | 0.01% | +0.00 |
| NUE Nucor Corp. | Add +5.2% | 0.02% | +0.00 |
| NUMV Nuveen ESG Mid-Cap Value ETF | Add +4.5% | 0.04% | +0.00 |
| TRV The Travelers Cos Inc. | Add +0.1% | 0.02% | +0.00 |
| NEM Newmont Corp. | Add +0.0% | 0.00% | +0.00 |
| ETR Entergy Corp. | New | 0.00% | +0.00 |
| FIS Fidelity National Info Serv | Add +16.3% | 0.00% | +0.00 |
| HCA HCA Healthcare Inc. | Add +0.2% | 0.01% | +0.00 |
| JEPQ JPM Nasdaq Equity Premium | New | 0.00% | +0.00 |
| AEP American Electric Power | Add +26.1% | 0.00% | +0.00 |
| ABNB Airbnb Inc. Class A | Add +100.0% | 0.00% | +0.00 |
| O Realty Income Corp. | Add +43.3% | 0.00% | +0.00 |
| BNDW Vanguard Total World Bond Et | New | 0.00% | +0.00 |
| BIPC Brookfield Infrastructure-A | Add +43.0% | 0.00% | +0.00 |
| CTRE Caretrust REIT Inc. | New | 0.00% | +0.00 |
| USHY iShares Broad Usd High Yield | New | 0.00% | +0.00 |
| PSA Public Storage | New | 0.00% | +0.00 |
| VXRT Vaxart Inc. | Add +7.1% | 0.00% | +0.00 |
Notes & Other Activity Q4 2023 → Q1 2024
| ARKK ARK Innovation ETF | INNOVATION ETF | Sold out | 0 | $8before exit |
| BUZZ Vaneck Social Sentiment ETF | SOCIAL SENTIMENT | Sold out | 0 | $6before exit |
| ARKX ARK Space & Defense Innovati | SPACE & DEFENSE | Sold out | 0 | $3before exit |
| OTLY Oatly Group AB | SPONSORED ADS | Sold out | 0 | $1before exit |
| ARKG ARK Genomic Revolution ETF | GENOMIC REV ETF | Sold out | 0 | $0before exit |
| AEVA Aeva Technologies Inc. | COM | Sold out | 0 | $0before exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 697 | $2.9B | IVV, SPHQ, IEFA, PHYS, IEMG |
| Q1 2026 | 686 | $2.6B | IVV, SPHQ, IEFA, PHYS, IWS |
| Q4 2025 | 603 | $2.6B | IVV, IEFA, PHYS, GOOG, MSFT |
| Q3 2025 | 592 | $2.3B | IVV, IEFA, GOOG, MSFT, RTX |
| Q2 2025 | 581 | $2.1B | IVV, IEFA, MSFT, RTX, IWS |
| Q1 2025 | 585 | $2.0B | IVV, IEFA, BRK.B, IWS, ITOT |
| Q4 2024 | 634 | $2.0B | IVV, IEFA, MSFT, ITOT, AAPL |
| Q3 2024 | 631 | $2.1B | IVV, IEFA, MSFT, ITOT, AAPL |
| Q2 2024Amended | 527 | $2.2B | IVV, VTIP, IEFA, MSFT, ITOT |
| Q1 2024Amended | 554 | $2.2B | IVV, VTIP, IEFA, MSFT, ITOT |