Heritage Wealth Advisors
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 12, 2025), Heritage Wealth Advisors reported 634 stock positions worth $2.0 billion. Its top holding was iShares Core S&P 500 ETF (IVV) at 17.5% of the portfolio, followed by iShares Core MSCI Eafe ETF (IEFA, 6.0%) and Microsoft (MSFT, 3.4%). Compared with Q3 2024, it opened 25 new positions, sold out of 23, added to 193 and reduced 154. The biggest buy was Alphabet Class C (GOOG, shares +4%) and the biggest sale Vanguard S&P 500 ETF (VOO, shares −87%).
- Most Recent 13F
- Q2 2026
- Location
- RICHMOND, VA
- CIK
- 0001591122
- Portfolio Value
- $2.0B (Q4 2024)
- SEC Filing
- 0001591122-25-000002 ↗ filed Feb 12, 2025
Holdings Value
Holdings 634 stocks · $2.0B
| IVV iShares Core S&P 500 ETF | 17.53% | 600,566 | $353.5M | Reduce -5.6% |
| IEFA iShares Core MSCI Eafe ETF | 6.04% | 1,732,680 | $121.8M | Add +2.5% |
| MSFT Microsoft Corp. | 3.44% | 164,753 | $69.4M | Reduce -3.0% |
| ITOT iShares Core S&P Total U.S. | 3.38% | 529,279 | $68.1M | Reduce -0.7% |
| AAPL Apple Inc. | 3.35% | 269,976 | $67.6M | Reduce -5.8% |
| IWS iShares Russell Mid-Cap Valu | 3.30% | 514,623 | $66.6M | Add +3.3% |
| GOOG Alphabet Inc. Class C | 3.28% | 347,600 | $66.2M | Add +3.7% |
| BN Brookfield Corp. | 3.05% | 1,071,739 | $61.6M | Reduce -8.1% |
| UNH Unitedhealth Group Inc. | 2.84% | 113,082 | $57.2M | Add +1.1% |
| MA Mastercard Inc. Class A | 2.82% | 108,091 | $56.9M | Reduce -1.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.81% | 96,620 | $56.6M | Reduce -8.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.74% | 122,039 | $55.3M | Reduce -6.0% |
| RTX RTX Corp. | 2.70% | 470,076 | $54.4M | Reduce -1.6% |
| MRK Merck & Co. Inc. | 2.64% | 534,970 | $53.2M | Add +8.1% |
| ADP Automatic Data Processing | 2.61% | 179,835 | $52.6M | Reduce -1.7% |
| JNJ Johnson & Johnson | 2.34% | 326,628 | $47.2M | Add +5.1% |
| WMT Walmart Inc. | 2.24% | 500,583 | $45.2M | Reduce -9.2% |
| CMCSA Comcast Corp. Class A | 2.23% | 1,200,136 | $45.0M | Add +7.9% |
| PGR Progressive Corp. | 2.21% | 185,998 | $44.6M | Reduce -5.7% |
| IEMG iShares Core MSCI Emerging | 2.19% | 847,675 | $44.3M | Add +2.0% |
| COP Conocophillips | 2.07% | 419,959 | $41.6M | Add +5.4% |
| PEP Pepsico Inc. | 2.04% | 271,118 | $41.2M | Add +2.5% |
| HD Home Depot Inc. | 1.73% | 89,918 | $35.0M | Reduce -4.2% |
| UNP Union Pacific Corp. | 1.69% | 149,836 | $34.2M | Add +0.9% |
| DUK Duke Energy Corp. | 1.69% | 316,728 | $34.1M | Reduce -0.3% |
| MCD McDonald's Corp. | 1.58% | 110,231 | $32.0M | Reduce -2.6% |
| WMB Williams Cos Inc. | 1.10% | 408,431 | $22.1M | Reduce -15.3% |
| VT Vanguard Tot World STK ETF | 0.96% | 164,182 | $19.3M | Reduce -12.8% |
| ACWX iShares MSCI Acwi Ex US ETF | 0.80% | 309,464 | $16.1M | No change |
| EFA iShares MSCI Eafe ETF | 0.63% | 168,502 | $12.7M | Reduce -1.3% |
| MKL Markel Group Inc. | 0.62% | 7,220 | $12.5M | Reduce -48.1% |
| EPD Enterprise Products Partners | 0.58% | 371,864 | $11.7M | Add +0.4% |
| PM Philip Morris International | 0.47% | 78,906 | $9.5M | Reduce -2.1% |
| VIG Vanguard Dividend Apprec ETF | 0.47% | 48,062 | $9.4M | Add +0.3% |
| AMZN Amazon.com Inc. | 0.33% | 30,453 | $6.7M | Reduce -0.8% |
| V Visa Inc. Class A | 0.32% | 20,213 | $6.4M | Add +0.5% |
| NVDA Nvidia Corp. | 0.30% | 45,328 | $6.1M | Reduce -14.0% |
| IVW iShares S&P 500 Growth ETF | 0.30% | 59,715 | $6.1M | Reduce -0.0% |
| GOOGL Alphabet Inc. Class A | 0.27% | 28,360 | $5.4M | Add +0.9% |
| EEM iShares MSCI Emerging Market | 0.25% | 121,558 | $5.1M | Reduce -0.1% |
| MO Altria Group Inc. | 0.23% | 89,556 | $4.7M | Reduce -1.5% |
| XLK SS Technology Select Sector | 0.22% | 19,316 | $4.5M | No change |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.20% | 37,748 | $4.0M | No change |
| VOO Vanguard S&P 500 ETF | 0.19% | 7,105 | $3.8M | Reduce -87.2% |
| FRFHF Fairfax Financial Hldgs Ltd. | 0.19% | 2,684 | $3.7M | Reduce -49.0% |
| OEF iShares S&P 100 ETF | 0.18% | 12,455 | $3.6M | Reduce -6.4% |
| XOM Exxon Mobil Corp. | 0.18% | 33,299 | $3.6M | Reduce -3.1% |
| VALQ American Century US Quality | 0.16% | 51,269 | $3.1M | Add +2.0% |
| JPM JPMorgan Chase & Co. | 0.15% | 12,469 | $3.0M | Reduce -1.3% |
| COST Costco Wholesale Corp. | 0.14% | 3,025 | $2.8M | Reduce -3.2% |
| LOW Lowe's Cos Inc. | 0.12% | 9,971 | $2.5M | Reduce -1.3% |
| RSP Invesco S&P 500 Equal Weight | 0.12% | 13,798 | $2.4M | Add +4.2% |
| CSX CSX Corp. | 0.11% | 71,736 | $2.3M | Add +0.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.11% | 8,399 | $2.2M | Add +0.8% |
| ORCL Oracle Corp. | 0.11% | 13,257 | $2.2M | Reduce -6.8% |
| RJF Raymond James Financial Inc. | 0.10% | 13,416 | $2.1M | Reduce -1.3% |
| IWR iShares Russell Mid-Cap ETF | 0.10% | 23,521 | $2.1M | Reduce -0.2% |
| BRK.A 1/100 Berkshire HTWY A Class A | 0.10% | 300 | $2.0M | No change |
| ESGD iShares Trust iShares ESG Aw | 0.10% | 26,372 | $2.0M | Add +1.3% |
| MDLZ Mondelez International Inc. Class A | 0.10% | 33,337 | $2.0M | Reduce -0.4% |
| TFC Truist Financial Corp. | 0.09% | 40,259 | $1.7M | Reduce -1.6% |
| VTI VG Morningstar TS MKT ETF-US | 0.08% | 5,862 | $1.7M | Add +1.1% |
| PG The Procter & Gamble Co. | 0.08% | 9,840 | $1.6M | Reduce -12.4% |
| ELV Elevance Health Inc. | 0.08% | 4,252 | $1.6M | Reduce -4.9% |
| ABBV Abbvie Inc. | 0.08% | 8,657 | $1.5M | Reduce -8.2% |
| CVX Chevron Corp. | 0.07% | 10,435 | $1.5M | Reduce -6.3% |
| UVV Universal Corp. | 0.07% | 26,605 | $1.5M | Add +0.7% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.06% | 17,180 | $1.3M | Reduce -54.8% |
| IWB iShares Russell 1000 ETF | 0.06% | 4,010 | $1.3M | No change |
| ESGE iShares Inc. iShares ESG Awar | 0.06% | 38,614 | $1.3M | Reduce -0.6% |
| TT Trane Technologies PLC | 0.06% | 3,415 | $1.3M | Add +0.1% |
| CSCO Cisco Systems Inc. | 0.06% | 21,265 | $1.3M | Reduce -1.1% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.06% | 27,699 | $1.2M | Reduce -0.5% |
| QQQ Invesco QQQ Trust Series 1 | 0.06% | 2,278 | $1.2M | Reduce -26.0% |
| ABT Abbott Laboratories | 0.06% | 10,289 | $1.2M | Reduce -4.3% |
| NSC Norfolk Southern Corp. | 0.06% | 4,908 | $1.2M | Reduce -0.2% |
| GLDM SPDR Gold Minishares Trust | 0.06% | 21,975 | $1.1M | Reduce -0.5% |
| IWM iShares Russell 2000 ETF | 0.06% | 5,157 | $1.1M | Reduce -0.7% |
| DFAC Dimensional US Core Equity 2 | 0.06% | 32,405 | $1.1M | No change |
| TMO Thermo Fisher Scientific Inc. | 0.05% | 2,125 | $1.1M | Reduce -12.9% |
| QCOM Qualcomm Inc. | 0.05% | 6,952 | $1.1M | Add +2.6% |
| BLK BlackRock Inc. | 0.05% | 1,039 | $1.1M | Reduce -2.1% |
| KO The Coca-Cola Co. | 0.05% | 16,620 | $1.0M | Add +0.0% |
| ZTS Zoetis Inc. | 0.05% | 6,269 | $1.0M | Reduce -5.6% |
| META Meta Platforms Inc. Class A | 0.05% | 1,664 | $974K | Add +2.2% |
| ISRG Intuitive Surgical Inc. | 0.05% | 1,866 | $974K | Reduce -3.9% |
| NUMV Nuveen ESG Mid-Cap Value ETF | 0.05% | 27,038 | $941K | Reduce -0.5% |
| CAT Caterpillar Inc. | 0.05% | 2,570 | $932K | Add +0.1% |
| NFLX Netflix Inc. | 0.04% | 1,003 | $894K | Add +0.2% |
| LLY Eli Lilly & Co. | 0.04% | 1,128 | $871K | Add +0.8% |
| UDR Udr Inc. | 0.04% | 19,913 | $864K | No change |
| AMAT Applied Materials Inc. | 0.04% | 5,236 | $852K | Reduce -0.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.04% | 3,787 | $832K | Reduce -7.1% |
| XLF SS Financial Select Sector | 0.04% | 16,909 | $817K | No change |
| IWP iShares Russell Mid-Cap Grow | 0.04% | 6,434 | $816K | No change |
| AMGN Amgen Inc. | 0.04% | 3,123 | $814K | Reduce -3.2% |
| BX Blackstone Inc. | 0.04% | 4,693 | $809K | Reduce -7.5% |
| AUB Atlantic Union Bankshares Co. | 0.04% | 21,244 | $805K | No change |
| INTU Intuit Inc. | 0.04% | 1,264 | $794K | Reduce -18.5% |
| D Dominion Energy Inc. | 0.04% | 14,748 | $794K | Add +0.8% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $44K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| ATLANTIC UNION BANKSHARE (AUB 6.875 PERP A) | PFD | 1,910 | $44K | No change |
| WELLS FARGO & COMPANY (WFC V0 PERP DEPs) | PFD | 19 | $6 | No change |
Lines left out (2) · $11 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| USHY iShares Broad Usd High Yield | BROAD USD HIGH | 0 | $7 |
| BNDX Vanguard Total Intl Bond ETF | TOTAL INT BD ETF | 0 | $4 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $2.0B.
Portfolio Sells Q3 2024 → Q4 2024
| VOO Vanguard S&P 500 ETF | Reduce -87.2% | 0.19% | −1.18 |
| MKL Markel Group Inc. | Reduce -48.1% | 0.62% | −0.40 |
| PGR Progressive Corp. | Reduce -5.7% | 2.21% | −0.14 |
| FRFHF Fairfax Financial Hldgs Ltd. | Reduce -49.0% | 0.19% | −0.13 |
| VT Vanguard Tot World STK ETF | Reduce -12.8% | 0.96% | −0.10 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -54.8% | 0.06% | −0.08 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -6.0% | 2.74% | −0.06 |
| MINT PIMCO Enhanced Short Maturit | Sold out | 0.00% | −0.05 |
| HD Home Depot Inc. | Reduce -4.2% | 1.73% | −0.05 |
| EFA iShares MSCI Eafe ETF | Reduce -1.3% | 0.63% | −0.04 |
| GD General Dynamics Corp. | Reduce -53.2% | 0.02% | −0.03 |
| MCD McDonald's Corp. | Reduce -2.6% | 1.58% | −0.03 |
| ELV Elevance Health Inc. | Reduce -4.9% | 0.08% | −0.03 |
| DUK Duke Energy Corp. | Reduce -0.3% | 1.69% | −0.03 |
| RLI Rli Corp. | Sold out | 0.00% | −0.03 |
| SDY SS SPDR S&P Dividend ETF | Sold out | 0.00% | −0.02 |
| DIS The Walt Disney Co. | Reduce -72.6% | 0.01% | −0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -8.0% | 2.81% | −0.02 |
| RTX RTX Corp. | Reduce -1.6% | 2.70% | −0.02 |
| MDLZ Mondelez International Inc. Class A | Reduce -0.4% | 0.10% | −0.02 |
| TMO Thermo Fisher Scientific Inc. | Reduce -12.9% | 0.05% | −0.02 |
| NEE Nextera Energy Inc. | Reduce -31.6% | 0.02% | −0.01 |
| VTIP Vanguard Short-Term Tips | Reduce -60.8% | 0.01% | −0.01 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -26.0% | 0.06% | −0.01 |
| XOM Exxon Mobil Corp. | Reduce -3.1% | 0.18% | −0.01 |
| ABBV Abbvie Inc. | Reduce -8.2% | 0.08% | −0.01 |
| ZTS Zoetis Inc. | Reduce -5.6% | 0.05% | −0.01 |
| EEM iShares MSCI Emerging Market | Reduce -0.1% | 0.25% | −0.01 |
| PG The Procter & Gamble Co. | Reduce -12.4% | 0.08% | −0.01 |
| LMT Lockheed Martin Corp. | Reduce -84.9% | 0.00% | −0.01 |
| AMGN Amgen Inc. | Reduce -3.2% | 0.04% | −0.01 |
| VCSH Vanguard S/T Corp. Bond ETF | Sold out | 0.00% | −0.01 |
| AMAT Applied Materials Inc. | Reduce -0.6% | 0.04% | −0.01 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -33.0% | 0.02% | −0.01 |
| ARCC Ares Capital Corp. | Reduce -65.0% | 0.00% | −0.01 |
| MCHP Microchip Technology Inc. | Reduce -1.4% | 0.02% | −0.01 |
| ADBE Adobe Inc. | Reduce -9.7% | 0.03% | −0.01 |
| LOW Lowe's Cos Inc. | Reduce -1.3% | 0.12% | −0.01 |
| PLYM Plymouth Industrial REIT Inc. | Reduce -1.3% | 0.03% | −0.01 |
| FSK FS KKR Capital Corp. | Sold out | 0.00% | −0.01 |
| DHR Danaher Corp. | Reduce -13.2% | 0.02% | −0.01 |
| INTU Intuit Inc. | Reduce -18.5% | 0.04% | −0.01 |
| CTAS Cintas Corp. | Reduce -11.7% | 0.03% | −0.01 |
| CI The Cigna Group | Reduce -11.9% | 0.02% | −0.01 |
| HCA HCA Healthcare Inc. | Reduce -15.2% | 0.01% | −0.00 |
| TGT Target Corp. | Reduce -10.4% | 0.02% | −0.00 |
| ETN Eaton Corp. PLC | Reduce -68.1% | 0.00% | −0.00 |
| ORCL Oracle Corp. | Reduce -6.8% | 0.11% | −0.00 |
| NOC Northrop Grumman Corp. | Reduce -17.4% | 0.01% | −0.00 |
| SBAC SBA Communications Corp. | Reduce -96.4% | 0.00% | −0.00 |
Portfolio Buys Q3 2024 → Q4 2024
| GOOG Alphabet Inc. Class C | Add +3.7% | 3.28% | +0.65 |
| IWS iShares Russell Mid-Cap Valu | Add +3.3% | 3.30% | +0.21 |
| COP Conocophillips | Add +5.4% | 2.07% | +0.10 |
| EPD Enterprise Products Partners | Add +0.4% | 0.58% | +0.07 |
| V Visa Inc. Class A | Add +0.5% | 0.32% | +0.06 |
| CMCSA Comcast Corp. Class A | Add +7.9% | 2.23% | +0.05 |
| GOOGL Alphabet Inc. Class A | Add +0.9% | 0.27% | +0.05 |
| MSTR Strategy Inc. | New | 0.04% | +0.04 |
| VIG Vanguard Dividend Apprec ETF | Add +0.3% | 0.47% | +0.02 |
| NEU Newmarket Corp. | Add +78.4% | 0.04% | +0.02 |
| AVGO Broadcom Inc. | Add +2.1% | 0.04% | +0.01 |
| NFLX Netflix Inc. | Add +0.2% | 0.04% | +0.01 |
| VALQ American Century US Quality | Add +2.0% | 0.16% | +0.01 |
| RSP Invesco S&P 500 Equal Weight | Add +4.2% | 0.12% | +0.01 |
| MS Morgan Stanley | Add +0.3% | 0.03% | +0.01 |
| VTI VG Morningstar TS MKT ETF-US | Add +1.1% | 0.08% | +0.01 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +0.8% | 0.11% | +0.01 |
| UVV Universal Corp. | Add +0.7% | 0.07% | +0.01 |
| HON Honeywell International Inc. | Add +0.1% | 0.04% | +0.01 |
| META Meta Platforms Inc. Class A | Add +2.2% | 0.05% | +0.00 |
| QBTS D-Wave Quantum Inc. | New | 0.00% | +0.00 |
| MRK Merck & Co. Inc. | Add +8.1% | 2.64% | +0.00 |
| AXP American Express Co. | Add +0.3% | 0.02% | +0.00 |
| TSLA Tesla Inc. | Add +2.3% | 0.01% | +0.00 |
| BR Broadridge Financial Solutio | Add +0.1% | 0.02% | +0.00 |
| XEL Xcel Energy Inc. | Add +160.0% | 0.00% | +0.00 |
| JAAA Janus Henderson Aaa Clo ETF | Add +231.3% | 0.00% | +0.00 |
| PNC PNC Financial Services Group | Add +0.2% | 0.02% | +0.00 |
| GSLC Goldman Activebeta US LC ETF | New | 0.00% | +0.00 |
| GINN Goldman Sachs Innovate Eqty | New | 0.00% | +0.00 |
| ET Energy Transfer LP | Add +10.9% | 0.00% | +0.00 |
| EOG EOG Resources Inc. | Add +562.2% | 0.00% | +0.00 |
| EW Edwards Lifesciences Corp. | Add +0.5% | 0.01% | +0.00 |
| AON Aon PLC Class A | Add +0.4% | 0.01% | +0.00 |
| AMP Ameriprise Financial Inc. | Add +1.2% | 0.01% | +0.00 |
| T AT&T Inc. | Add +24.3% | 0.00% | +0.00 |
| MKOR Matthews Korea Active ETF | New | 0.00% | +0.00 |
| DE Deere & Co. | Add +0.3% | 0.01% | +0.00 |
| IWY iShares Russell Top 200 Grow | New | 0.00% | +0.00 |
| VOOV Vanguard S&P 500 Value ETF | Add +0.9% | 0.03% | +0.00 |
| FTLS First Trust Long/Short Eqty | New | 0.00% | +0.00 |
| GM General Motors Co. | Add +0.6% | 0.00% | +0.00 |
| FOUR SHIFT4 Payments Inc. Class A | New | 0.00% | +0.00 |
| LUV Southwest Airlines Co. | Add +0.5% | 0.01% | +0.00 |
| TSM Taiwan Semiconductor-SP ADR | Add +20.0% | 0.00% | +0.00 |
| APD Air Products & Chemicals Inc. | Add +0.1% | 0.03% | +0.00 |
| ALL Allstate Corp. | Add +0.1% | 0.01% | +0.00 |
| C Citigroup Inc. | Add +0.3% | 0.01% | +0.00 |
| PFM Invesco Dividend Achievers E | New | 0.00% | +0.00 |
| PH Parker Hannifin Corp. | Add +0.8% | 0.01% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 697 | $2.9B | IVV, SPHQ, IEFA, PHYS, IEMG |
| Q1 2026 | 686 | $2.6B | IVV, SPHQ, IEFA, PHYS, IWS |
| Q4 2025 | 603 | $2.6B | IVV, IEFA, PHYS, GOOG, MSFT |
| Q3 2025 | 592 | $2.3B | IVV, IEFA, GOOG, MSFT, RTX |
| Q2 2025 | 581 | $2.1B | IVV, IEFA, MSFT, RTX, IWS |
| Q1 2025 | 585 | $2.0B | IVV, IEFA, BRK.B, IWS, ITOT |
| Q4 2024 | 634 | $2.0B | IVV, IEFA, MSFT, ITOT, AAPL |
| Q3 2024 | 631 | $2.1B | IVV, IEFA, MSFT, ITOT, AAPL |
| Q2 2024Amended | 527 | $2.2B | IVV, VTIP, IEFA, MSFT, ITOT |
| Q1 2024Amended | 554 | $2.2B | IVV, VTIP, IEFA, MSFT, ITOT |