Heritage Wealth Advisors
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 12, 2024), Heritage Wealth Advisors reported 631 stock positions worth $2.1 billion. Its top holding was iShares Core S&P 500 ETF (IVV) at 17.2% of the portfolio, followed by iShares Core MSCI Eafe ETF (IEFA, 6.2%) and Microsoft (MSFT, 3.4%). Compared with Q2 2024, it opened 115 new positions, sold out of 11, added to 188 and reduced 74. The biggest buy was Brookfield (BN, shares +1%) and the biggest sale Vanguard Short-Term Tips (VTIP, shares −100%).
- Most Recent 13F
- Q2 2026
- Location
- RICHMOND, VA
- CIK
- 0001591122
- Portfolio Value
- $2.1B (Q3 2024)
- SEC Filing
- 0001591122-24-000007 ↗ filed Nov 12, 2024
Holdings Value
Holdings 631 stocks · $2.1B
| IVV iShares Core S&P 500 ETF | 17.21% | 635,965 | $366.8M | Reduce -1.4% |
| IEFA iShares Core MSCI Eafe ETF | 6.19% | 1,690,479 | $131.9M | Add +0.7% |
| MSFT Microsoft Corp. | 3.43% | 169,855 | $73.1M | Add +1.2% |
| ITOT iShares Core S&P Total U.S. | 3.14% | 532,821 | $66.9M | Reduce -0.1% |
| AAPL Apple Inc. | 3.13% | 286,513 | $66.8M | Add +0.1% |
| IWS iShares Russell Mid-Cap Valu | 3.09% | 498,053 | $65.9M | Add +3.6% |
| UNH Unitedhealth Group Inc. | 3.07% | 111,905 | $65.4M | Add +4.4% |
| BN Brookfield Corp. | 2.91% | 1,165,797 | $62.0M | Add +1.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.83% | 105,030 | $60.3M | Add +1.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.80% | 129,861 | $59.8M | Reduce -1.2% |
| RTX RTX Corp. | 2.71% | 477,513 | $57.9M | Reduce -4.3% |
| MRK Merck & Co. Inc. | 2.64% | 494,740 | $56.2M | Add +3.4% |
| GOOG Alphabet Inc. Class C | 2.63% | 335,279 | $56.1M | Add +5.8% |
| MA Mastercard Inc. Class A | 2.55% | 110,034 | $54.3M | Add +2.1% |
| ADP Automatic Data Processing | 2.38% | 183,006 | $50.6M | Add +3.2% |
| JNJ Johnson & Johnson | 2.36% | 310,850 | $50.4M | Add +2.5% |
| PGR Progressive Corp. | 2.35% | 197,281 | $50.1M | Reduce -0.4% |
| IEMG iShares Core MSCI Emerging | 2.24% | 830,667 | $47.7M | Add +0.7% |
| CMCSA Comcast Corp. Class A | 2.18% | 1,112,195 | $46.5M | Add +0.8% |
| PEP Pepsico Inc. | 2.11% | 264,383 | $45.0M | Add +4.4% |
| WMT Walmart Inc. | 2.09% | 551,421 | $44.5M | Reduce -1.5% |
| COP Conocophillips | 1.97% | 398,579 | $42.0M | Add +6.5% |
| HD Home Depot Inc. | 1.78% | 93,854 | $38.0M | Add +2.2% |
| DUK Duke Energy Corp. | 1.72% | 317,622 | $36.6M | Add +1.4% |
| UNP Union Pacific Corp. | 1.72% | 148,534 | $36.6M | Add +2.1% |
| MCD McDonald's Corp. | 1.62% | 113,157 | $34.5M | Add +8.8% |
| VOO Vanguard S&P 500 ETF | 1.37% | 55,501 | $29.3M | Add +49.6% |
| VT Vanguard Tot World STK ETF | 1.06% | 188,312 | $22.5M | Add +0.1% |
| WMB Williams Cos Inc. | 1.03% | 481,952 | $22.0M | Add +3.7% |
| MKL Markel Group Inc. | 1.02% | 13,900 | $21.8M | Add +0.4% |
| ACWX iShares MSCI Acwi Ex US ETF | 0.83% | 309,464 | $17.7M | No change |
| EFA iShares MSCI Eafe ETF | 0.67% | 170,772 | $14.3M | Reduce -1.7% |
| EPD Enterprise Products Partners | 0.51% | 370,332 | $10.8M | Reduce -0.5% |
| PM Philip Morris International | 0.46% | 80,604 | $9.8M | Reduce -3.9% |
| VIG Vanguard Dividend Apprec ETF | 0.45% | 47,916 | $9.5M | Reduce -1.0% |
| FRFHF Fairfax Financial Hldgs Ltd. | 0.31% | 5,261 | $6.7M | Add +0.1% |
| NVDA Nvidia Corp. | 0.30% | 52,731 | $6.4M | Reduce -22.1% |
| AMZN Amazon.com Inc. | 0.27% | 30,703 | $5.7M | Add +2.5% |
| IVW iShares S&P 500 Growth ETF | 0.27% | 59,732 | $5.7M | Reduce -0.1% |
| EEM iShares MSCI Emerging Market | 0.26% | 121,740 | $5.6M | No change |
| V Visa Inc. Class A | 0.26% | 20,118 | $5.5M | Add +1.9% |
| GOOGL Alphabet Inc. Class A | 0.22% | 28,103 | $4.7M | Add +0.5% |
| MO Altria Group Inc. | 0.22% | 90,912 | $4.6M | Add +0.2% |
| XLK SS Technology Select Sector | 0.20% | 19,316 | $4.4M | Add +13.9% |
| XOM Exxon Mobil Corp. | 0.19% | 34,353 | $4.0M | Add +2.2% |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.19% | 37,748 | $4.0M | New |
| OEF iShares S&P 100 ETF | 0.17% | 13,304 | $3.7M | Reduce -0.2% |
| VALQ American Century US Quality | 0.15% | 50,248 | $3.1M | Add +3.6% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.14% | 38,011 | $3.1M | Add +215.7% |
| COST Costco Wholesale Corp. | 0.13% | 3,126 | $2.8M | Add +8.1% |
| LOW Lowe's Cos Inc. | 0.13% | 10,097 | $2.7M | Add +1.1% |
| JPM JPMorgan Chase & Co. | 0.13% | 12,632 | $2.7M | Add +4.1% |
| CSX CSX Corp. | 0.12% | 71,712 | $2.5M | Add +2.8% |
| MDLZ Mondelez International Inc. Class A | 0.12% | 33,456 | $2.5M | Reduce -0.2% |
| ORCL Oracle Corp. | 0.11% | 14,232 | $2.4M | Add +40.2% |
| RSP Invesco S&P 500 Equal Weight | 0.11% | 13,242 | $2.4M | No change |
| ELV Elevance Health Inc. | 0.11% | 4,473 | $2.3M | Add +0.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.10% | 8,328 | $2.2M | Add +12.0% |
| ESGD iShares Trust iShares ESG Aw | 0.10% | 26,026 | $2.2M | Reduce -0.4% |
| IWR iShares Russell Mid-Cap ETF | 0.10% | 23,573 | $2.1M | No change |
| BRK.A 1/100 Berkshire HTWY A Class A | 0.10% | 300 | $2.1M | No change |
| PG The Procter & Gamble Co. | 0.09% | 11,228 | $1.9M | Add +12.4% |
| ABBV Abbvie Inc. | 0.09% | 9,428 | $1.9M | Add +13.0% |
| TFC Truist Financial Corp. | 0.08% | 40,901 | $1.7M | Reduce -2.2% |
| RJF Raymond James Financial Inc. | 0.08% | 13,592 | $1.7M | No change |
| VTI VG Morningstar TS MKT ETF-US | 0.08% | 5,800 | $1.6M | Reduce -1.0% |
| CVX Chevron Corp. | 0.08% | 11,141 | $1.6M | Add +6.6% |
| TMO Thermo Fisher Scientific Inc. | 0.07% | 2,441 | $1.5M | Add +0.8% |
| QQQ Invesco QQQ Trust Series 1 | 0.07% | 3,079 | $1.5M | Add +77.0% |
| ESGE iShares Inc. iShares ESG Awar | 0.07% | 38,837 | $1.4M | Reduce -0.5% |
| UVV Universal Corp. | 0.07% | 26,416 | $1.4M | Add +0.7% |
| TT Trane Technologies PLC | 0.06% | 3,410 | $1.3M | Add +0.7% |
| ZTS Zoetis Inc. | 0.06% | 6,643 | $1.3M | Add +0.7% |
| IWB iShares Russell 1000 ETF | 0.06% | 4,010 | $1.3M | No change |
| GD General Dynamics Corp. | 0.06% | 4,068 | $1.2M | Reduce -20.1% |
| ABT Abbott Laboratories | 0.06% | 10,746 | $1.2M | Add +9.0% |
| NSC Norfolk Southern Corp. | 0.06% | 4,919 | $1.2M | Reduce -0.8% |
| KO The Coca-Cola Co. | 0.06% | 16,613 | $1.2M | Add +0.2% |
| QCOM Qualcomm Inc. | 0.05% | 6,775 | $1.2M | Add +2.3% |
| GLDM SPDR Gold Minishares Trust | 0.05% | 22,083 | $1.2M | No change |
| IWM iShares Russell 2000 ETF | 0.05% | 5,192 | $1.1M | Reduce -10.2% |
| CSCO Cisco Systems Inc. | 0.05% | 21,507 | $1.1M | Add +0.3% |
| DFAC Dimensional US Core Equity 2 | 0.05% | 32,405 | $1.1M | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.05% | 27,831 | $1.1M | Add +0.3% |
| MINT PIMCO Enhanced Short Maturit | 0.05% | 10,803 | $1.1M | Add +49.0% |
| AMAT Applied Materials Inc. | 0.05% | 5,266 | $1.1M | Add +1.1% |
| AMGN Amgen Inc. | 0.05% | 3,227 | $1.0M | Add +4.3% |
| BLK BlackRock Inc. | 0.05% | 1,061 | $1.0M | Add +14.3% |
| CAT Caterpillar Inc. | 0.05% | 2,568 | $1.0M | Add +0.5% |
| NUMV Nuveen ESG Mid-Cap Value ETF | 0.05% | 27,186 | $1.0M | Add +0.5% |
| LLY Eli Lilly & Co. | 0.05% | 1,119 | $991K | Add +25.3% |
| INTU Intuit Inc. | 0.05% | 1,551 | $963K | Add +1.0% |
| ISRG Intuitive Surgical Inc. | 0.04% | 1,942 | $954K | Reduce -2.5% |
| META Meta Platforms Inc. Class A | 0.04% | 1,628 | $932K | Add +3.6% |
| UDR Udr Inc. | 0.04% | 19,913 | $903K | No change |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.04% | 4,076 | $901K | Add +9.4% |
| D Dominion Energy Inc. | 0.04% | 14,634 | $846K | Reduce -6.1% |
| UBSI United Bankshares Inc. | 0.04% | 21,924 | $813K | Add +0.3% |
| ADBE Adobe Inc. | 0.04% | 1,552 | $804K | Add +1.4% |
| AUB Atlantic Union Bankshares Co. | 0.04% | 21,244 | $800K | Reduce -0.1% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $47K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| ATLANTIC UNION BANKSHARE (AUB 6.875 PERP A) | PFD | 1,910 | $47K | No change |
| WELLS FARGO & COMPANY (WFC V0 PERP DEPs) | PFD | 19 | $0 | No change |
Lines left out (2) · $12 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| USHY iShares Broad Usd High Yield | BROAD USD HIGH | 0 | $8 |
| BNDX Vanguard Total Intl Bond ETF | TOTAL INT BD ETF | 0 | $4 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $2.1B.
Portfolio Sells Q2 2024 → Q3 2024
| VTIP Vanguard Short-Term Tips | Reduce -99.8% | 0.02% | −10.54 |
| PNC PNC Financial Services Group | Reduce -99.1% | 0.02% | −1.51 |
| IJH iShares Core S&P Midcap ETF | Reduce -87.0% | 0.01% | −0.16 |
| NVDA Nvidia Corp. | Reduce -22.1% | 0.30% | −0.08 |
| SCHP Schwab U.S. Tips ETF | Sold out | 0.00% | −0.03 |
| PICK iShares MSCI Global Metals & | Reduce -35.0% | 0.02% | −0.01 |
| GD General Dynamics Corp. | Reduce -20.1% | 0.06% | −0.01 |
| NSRGY Nestle SA-Spons ADR | Reduce -59.5% | 0.01% | −0.01 |
| INTC Intel Corp. | Reduce -24.8% | 0.01% | −0.01 |
| CVS CVS Health Corp. | Reduce -74.1% | 0.00% | −0.01 |
| HON Honeywell International Inc. | Reduce -12.0% | 0.03% | −0.00 |
| DEO Diageo PLC-Sponsored ADR | Reduce -23.8% | 0.03% | −0.00 |
| FIS Fidelity National Info Serv | Reduce -78.3% | 0.00% | −0.00 |
| NTDOY Nintendo Co. Ltd.-Unspons ADR | Reduce -99.8% | 0.00% | −0.00 |
| CCI Crown Castle Inc. | Reduce -98.0% | 0.00% | −0.00 |
| F Ford Motor Co. | Reduce -10.4% | 0.01% | −0.00 |
| ALGN Align Technology Inc. | Reduce -98.5% | 0.00% | −0.00 |
| SYK Stryker Corp. | Reduce -86.0% | 0.00% | −0.00 |
| DIS The Walt Disney Co. | Reduce -6.5% | 0.03% | −0.00 |
| BMY Bristol-Myers Squibb Co. | Reduce -56.5% | 0.00% | −0.00 |
| STZ Constellation Brands Inc. Class A | Reduce -89.3% | 0.00% | −0.00 |
| DG Dollar General Corp. | Reduce -79.7% | 0.00% | −0.00 |
| SCHW Schwab (charles) Corp. | Reduce -17.9% | 0.00% | −0.00 |
| APD Air Products & Chemicals Inc. | Reduce -20.0% | 0.03% | −0.00 |
| AZO AutoZone Inc. | Reduce -37.5% | 0.00% | −0.00 |
| SOXX iShares Semiconductor ETF | Reduce -47.1% | 0.00% | −0.00 |
| USB US Bancorp | Reduce -35.1% | 0.00% | −0.00 |
| ABNB Airbnb Inc. Class A | Sold out | 0.00% | −0.00 |
| PPG PPG Industries Inc. | Reduce -39.0% | 0.00% | −0.00 |
| BNDW Vanguard Total World Bond Et | Sold out | 0.00% | −0.00 |
| MDT Medtronic PLC | Reduce -98.5% | 0.00% | −0.00 |
| AEP American Electric Power | Reduce -24.1% | 0.01% | −0.00 |
| ABR Arbor Realty Trust Inc. | Sold out | 0.00% | −0.00 |
| CAH Cardinal Health Inc. | Reduce -38.0% | 0.00% | −0.00 |
| CAG Conagra Brands Inc. | Reduce -85.8% | 0.00% | −0.00 |
| DFS Discover Financial Services | Reduce -25.8% | 0.00% | −0.00 |
| DOW Dow Inc. | Reduce -30.0% | 0.00% | −0.00 |
| USFR Wisdomtree Floating Rate Tre | Reduce -80.3% | 0.00% | −0.00 |
| BATRA Atlanta Braves Holdings in-A | Sold out | 0.00% | −0.00 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Sold out | 0.00% | −0.00 |
| PRF Invesco Rafi US 1000 ETF | Sold out | 0.00% | −0.00 |
| SCHA Schwab US Small-Cap ETF | Sold out | 0.00% | −0.00 |
| KMI Kinder Morgan Inc. | Reduce -53.9% | 0.00% | −0.00 |
| FNDA Schwab Fndmntl US SM Co. ETF | Sold out | 0.00% | −0.00 |
| APH Amphenol Corp. Class A | Reduce -0.4% | 0.01% | 0.00 |
| 2U INC | Sold out | 0.00% | 0.00 |
| UPS United Parcel Service Class B | Reduce -3.5% | 0.02% | 0.00 |
| BN Brookfield Asset Mgmt Reins | Sold out | 0.00% | 0.00 |
| AMD Advanced Micro Devices | Reduce -2.9% | 0.02% | +0.00 |
| CHRW C.H. Robinson Worldwide Inc. | Reduce -9.1% | 0.00% | +0.00 |
Portfolio Buys Q2 2024 → Q3 2024
| BN Brookfield Corp. | Add +1.2% | 2.91% | +0.75 |
| IEFA iShares Core MSCI Eafe ETF | Add +0.7% | 6.19% | +0.69 |
| UNH Unitedhealth Group Inc. | Add +4.4% | 3.07% | +0.60 |
| VOO Vanguard S&P 500 ETF | Add +49.6% | 1.37% | +0.54 |
| IWS iShares Russell Mid-Cap Valu | Add +3.6% | 3.09% | +0.47 |
| ADP Automatic Data Processing | Add +3.2% | 2.38% | +0.46 |
| MCD McDonald's Corp. | Add +8.8% | 1.62% | +0.42 |
| AAPL Apple Inc. | Add +0.1% | 3.13% | +0.41 |
| MA Mastercard Inc. Class A | Add +2.1% | 2.55% | +0.40 |
| JNJ Johnson & Johnson | Add +2.5% | 2.36% | +0.36 |
| HD Home Depot Inc. | Add +2.2% | 1.78% | +0.36 |
| DUK Duke Energy Corp. | Add +1.4% | 1.72% | +0.30 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +1.2% | 2.83% | +0.28 |
| IEMG iShares Core MSCI Emerging | Add +0.7% | 2.24% | +0.24 |
| UNP Union Pacific Corp. | Add +2.1% | 1.72% | +0.23 |
| CMCSA Comcast Corp. Class A | Add +0.8% | 2.18% | +0.23 |
| PEP Pepsico Inc. | Add +4.4% | 2.11% | +0.22 |
| IJJ iShares S&P Mid-Cap 400 Valu | New | 0.19% | +0.19 |
| WMB Williams Cos Inc. | Add +3.7% | 1.03% | +0.14 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +215.7% | 0.14% | +0.11 |
| VT Vanguard Tot World STK ETF | Add +0.1% | 1.06% | +0.10 |
| ORCL Oracle Corp. | Add +40.2% | 0.11% | +0.05 |
| FRFHF Fairfax Financial Hldgs Ltd. | Add +0.1% | 0.31% | +0.04 |
| MSFT Microsoft Corp. | Add +1.2% | 3.43% | +0.04 |
| MKL Markel Group Inc. | Add +0.4% | 1.02% | +0.04 |
| COP Conocophillips | Add +6.5% | 1.97% | +0.04 |
| QQQ Invesco QQQ Trust Series 1 | Add +77.0% | 0.07% | +0.03 |
| XLK SS Technology Select Sector | Add +13.9% | 0.20% | +0.03 |
| MO Altria Group Inc. | Add +0.2% | 0.22% | +0.03 |
| LOW Lowe's Cos Inc. | Add +1.1% | 0.13% | +0.03 |
| V Visa Inc. Class A | Add +1.9% | 0.26% | +0.03 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +259.0% | 0.03% | +0.02 |
| ABBV Abbvie Inc. | Add +13.0% | 0.09% | +0.02 |
| VALQ American Century US Quality | Add +3.6% | 0.15% | +0.02 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +12.0% | 0.10% | +0.02 |
| GLD SPDR Gold Shares | Add +106.9% | 0.04% | +0.02 |
| SDY SS SPDR S&P Dividend ETF | New | 0.02% | +0.02 |
| COST Costco Wholesale Corp. | Add +8.1% | 0.13% | +0.02 |
| MINT PIMCO Enhanced Short Maturit | Add +49.0% | 0.05% | +0.02 |
| PG The Procter & Gamble Co. | Add +12.4% | 0.09% | +0.02 |
| NEE Nextera Energy Inc. | Add +39.5% | 0.04% | +0.02 |
| BLK BlackRock Inc. | Add +14.3% | 0.05% | +0.01 |
| XOM Exxon Mobil Corp. | Add +2.2% | 0.19% | +0.01 |
| JPM JPMorgan Chase & Co. | Add +4.1% | 0.13% | +0.01 |
| AVGO Broadcom Inc. | Add +87.0% | 0.03% | +0.01 |
| IBM Intl Business Machines Corp. | Add +9.4% | 0.04% | +0.01 |
| TT Trane Technologies PLC | Add +0.7% | 0.06% | +0.01 |
| ABT Abbott Laboratories | Add +9.0% | 0.06% | +0.01 |
| CSX CSX Corp. | Add +2.8% | 0.12% | +0.01 |
| IRM Iron Mountain Inc. | Add +344.4% | 0.01% | +0.01 |
Notes & Other Activity Q2 2024 → Q3 2024
| BNDX Vanguard Total Intl Bond ETF | TOTAL INT BD ETF | New | 0 | $4 |
| SCHK Schwab 1000 Index ETF | 1000 INDEX ETF | New | 0 | $0 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 697 | $2.9B | IVV, SPHQ, IEFA, PHYS, IEMG |
| Q1 2026 | 686 | $2.6B | IVV, SPHQ, IEFA, PHYS, IWS |
| Q4 2025 | 603 | $2.6B | IVV, IEFA, PHYS, GOOG, MSFT |
| Q3 2025 | 592 | $2.3B | IVV, IEFA, GOOG, MSFT, RTX |
| Q2 2025 | 581 | $2.1B | IVV, IEFA, MSFT, RTX, IWS |
| Q1 2025 | 585 | $2.0B | IVV, IEFA, BRK.B, IWS, ITOT |
| Q4 2024 | 634 | $2.0B | IVV, IEFA, MSFT, ITOT, AAPL |
| Q3 2024 | 631 | $2.1B | IVV, IEFA, MSFT, ITOT, AAPL |
| Q2 2024Amended | 527 | $2.2B | IVV, VTIP, IEFA, MSFT, ITOT |
| Q1 2024Amended | 554 | $2.2B | IVV, VTIP, IEFA, MSFT, ITOT |