Heritage Wealth Advisors
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 13, 2025), Heritage Wealth Advisors reported 592 stock positions worth $2.3 billion. Its top holding was iShares Core S&P 500 ETF (IVV) at 19.2% of the portfolio, followed by iShares Core MSCI Eafe ETF (IEFA, 9.8%) and Alphabet Class C (GOOG, 3.9%). Compared with Q2 2025, it opened 28 new positions, sold out of 17, added to 75 and reduced 79. The biggest buy was JPMorgan Chase (JPM, shares +1227%) and the biggest sale Comcast Class A (CMCSA, shares −100%).
- Most Recent 13F
- Q2 2026
- Location
- RICHMOND, VA
- CIK
- 0001591122
- Portfolio Value
- $2.3B (Q3 2025)
- SEC Filing
- 0001591122-25-000010 ↗ filed Nov 13, 2025
Holdings Value
Holdings 592 stocks · $2.3B
| IVV iShares Core S&P 500 ETF | 19.20% | 655,545 | $438.8M | Reduce -0.2% |
| IEFA iShares Core MSCI Eafe ETF | 9.80% | 2,563,337 | $223.8M | Add +3.7% |
| GOOG Alphabet Inc. Class C | 3.90% | 365,389 | $89.0M | Reduce -0.2% |
| MSFT Microsoft Corp. | 3.76% | 165,930 | $85.9M | Add +0.9% |
| RTX RTX Corp. | 3.42% | 467,124 | $78.2M | Reduce -1.3% |
| BN Brookfield Corp. | 3.28% | 1,092,033 | $74.9M | Reduce -0.5% |
| IWS iShares Russell Mid-Cap Valu | 3.21% | 524,534 | $73.3M | Add +1.8% |
| AAPL Apple Inc. | 3.08% | 275,930 | $70.3M | Add +1.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.76% | 125,644 | $63.2M | Add +0.6% |
| JNJ Johnson & Johnson | 2.74% | 338,057 | $62.7M | Add +0.4% |
| MA Mastercard Inc. Class A | 2.74% | 109,977 | $62.6M | Add +0.0% |
| IEMG iShares Core MSCI Emerging | 2.53% | 878,336 | $57.9M | Add +3.6% |
| ADP Automatic Data Processing | 2.43% | 189,380 | $55.6M | Add +2.0% |
| MRK Merck & Co. Inc. | 2.26% | 614,097 | $51.5M | Add +4.2% |
| WMT Walmart Inc. | 2.23% | 495,353 | $51.1M | Add +0.4% |
| AMZN Amazon.com Inc. | 2.18% | 226,755 | $49.8M | Add +568.6% |
| PGR Progressive Corp. | 2.01% | 186,273 | $46.0M | Add +1.6% |
| JPM JPMorgan Chase & Co. | 1.99% | 144,056 | $45.4M | Add +1227.3% |
| COP Conocophillips | 1.98% | 478,364 | $45.2M | Add +4.9% |
| DUK Duke Energy Corp. | 1.76% | 324,165 | $40.1M | Reduce -0.2% |
| HD Home Depot Inc. | 1.70% | 95,997 | $38.9M | Add +2.4% |
| UNP Union Pacific Corp. | 1.66% | 159,999 | $37.8M | Add +3.4% |
| ITOT iShares Core S&P Total U.S. | 1.64% | 257,964 | $37.6M | Reduce -0.1% |
| MCD McDonald's Corp. | 1.56% | 117,591 | $35.7M | Add +2.3% |
| WMB Williams Cos Inc. | 1.21% | 435,083 | $27.6M | Add +2.0% |
| VT Vanguard Tot World STK ETF | 1.08% | 178,346 | $24.6M | Add +0.1% |
| VOO Vanguard S&P 500 ETF | 0.97% | 36,369 | $22.3M | Reduce -0.8% |
| ACWX iShares MSCI Acwi Ex US ETF | 0.88% | 308,971 | $20.1M | Reduce -0.2% |
| EFA iShares MSCI Eafe ETF | 0.68% | 165,959 | $15.5M | No change |
| MKL Markel Group Inc. | 0.67% | 8,052 | $15.4M | Add +32.8% |
| PM Philip Morris International | 0.54% | 76,367 | $12.4M | No change |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.53% | 18,101 | $12.1M | Add +14.5% |
| EPD Enterprise Products Partners | 0.50% | 367,415 | $11.5M | Add +1.1% |
| VIG Vanguard Dividend Apprec ETF | 0.41% | 43,045 | $9.3M | Reduce -1.4% |
| NVDA Nvidia Corp. | 0.34% | 42,070 | $7.8M | Reduce -7.3% |
| IVW iShares S&P 500 Growth ETF | 0.32% | 60,450 | $7.3M | Add +2.0% |
| GOOGL Alphabet Inc. Class A | 0.30% | 28,343 | $6.9M | Reduce -0.5% |
| V Visa Inc. Class A | 0.30% | 20,160 | $6.9M | No change |
| EEM iShares MSCI Emerging Market | 0.28% | 121,558 | $6.5M | No change |
| MO Altria Group Inc. | 0.25% | 87,880 | $5.8M | Reduce -0.6% |
| FRFHF Fairfax Financial Hldgs Ltd. | 0.20% | 2,677 | $4.7M | No change |
| XLK SS Technology Select Sector | 0.20% | 16,348 | $4.6M | No change |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.18% | 37,748 | $4.2M | No change |
| OEF iShares S&P 100 ETF | 0.17% | 11,502 | $3.8M | Reduce -0.2% |
| XOM Exxon Mobil Corp. | 0.16% | 32,968 | $3.7M | Add +0.3% |
| ESGD iShares Trust iShares ESG Aw | 0.14% | 35,240 | $3.3M | Add +4.6% |
| ORCL Oracle Corp. | 0.13% | 10,186 | $2.9M | No change |
| PEP Pepsico Inc. | 0.12% | 19,265 | $2.7M | Reduce -93.2% |
| RSP Invesco S&P 500 Equal Weight | 0.12% | 14,037 | $2.7M | Add +1.7% |
| SPHQ Invesco S&P 500 Quality ETF | 0.11% | 34,774 | $2.5M | New |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.11% | 8,619 | $2.5M | Add +3.0% |
| CSX CSX Corp. | 0.11% | 71,253 | $2.5M | Add +0.0% |
| LOW Lowe's Cos Inc. | 0.11% | 9,947 | $2.5M | No change |
| RJF Raymond James Financial Inc. | 0.10% | 13,416 | $2.3M | No change |
| BRK.A Berkshire Hathaway Inc. Class A | 0.10% | 3 | $2.3M | No change |
| COST Costco Wholesale Corp. | 0.09% | 2,327 | $2.2M | No change |
| IWR iShares Russell Mid-Cap ETF | 0.09% | 22,305 | $2.2M | No change |
| MDLZ Mondelez International Inc. Class A | 0.08% | 30,772 | $1.9M | No change |
| TFC Truist Financial Corp. | 0.08% | 39,407 | $1.8M | Add +0.5% |
| VTI VG Morningstar TS MKT ETF-US | 0.08% | 5,382 | $1.8M | Add +1.3% |
| ESGE iShares Inc. iShares ESG Awar | 0.08% | 40,023 | $1.7M | Add +1.4% |
| GLDM SPDR Gold Minishares Trust | 0.07% | 21,975 | $1.7M | No change |
| ABBV Abbvie Inc. | 0.07% | 6,474 | $1.5M | Add +0.0% |
| CVX Chevron Corp. | 0.07% | 9,603 | $1.5M | No change |
| PG The Procter & Gamble Co. | 0.06% | 9,511 | $1.5M | Reduce -1.3% |
| CSCO Cisco Systems Inc. | 0.06% | 21,126 | $1.4M | Reduce -0.3% |
| TT Trane Technologies PLC | 0.06% | 3,410 | $1.4M | No change |
| NSC Norfolk Southern Corp. | 0.06% | 4,384 | $1.3M | Add +0.0% |
| IWB iShares Russell 1000 ETF | 0.06% | 3,548 | $1.3M | No change |
| VALQ American Century US Quality | 0.06% | 19,860 | $1.3M | Reduce -66.1% |
| META Meta Platforms Inc. Class A | 0.06% | 1,734 | $1.3M | Add +5.2% |
| DFAC Dimensional US Core Equity 2 | 0.05% | 32,405 | $1.2M | No change |
| ABT Abbott Laboratories | 0.05% | 9,299 | $1.2M | No change |
| CAT Caterpillar Inc. | 0.05% | 2,568 | $1.2M | No change |
| NFLX Netflix Inc. | 0.05% | 1,001 | $1.2M | No change |
| QCOM Qualcomm Inc. | 0.05% | 6,898 | $1.1M | No change |
| BLK BlackRock Inc. | 0.05% | 944 | $1.1M | Reduce -8.5% |
| GE General Electric filed as GE AEROSPACE | 0.05% | 3,636 | $1.1M | No change |
| KO The Coca-Cola Co. | 0.05% | 16,275 | $1.1M | Reduce -2.4% |
| IWM iShares Russell 2000 ETF | 0.05% | 4,368 | $1.1M | Add +0.2% |
| AVGO Broadcom Inc. | 0.05% | 3,199 | $1.1M | Reduce -1.2% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.05% | 3,725 | $1.1M | Reduce -0.0% |
| UVV Universal Corp. | 0.04% | 18,062 | $1.0M | Add +1.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.04% | 19,424 | $1.0M | No change |
| AMAT Applied Materials Inc. | 0.04% | 4,861 | $995K | No change |
| NUMV Nuveen ESG Mid-Cap Value ETF | 0.04% | 25,665 | $993K | Add +0.1% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.04% | 11,162 | $973K | Reduce -7.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.04% | 1,598 | $959K | No change |
| XLF SS Financial Select Sector | 0.04% | 16,909 | $911K | No change |
| ELV Elevance Health Inc. | 0.04% | 2,793 | $902K | No change |
| XLV SS Health Care Select Sector | 0.04% | 6,396 | $890K | Add +18.8% |
| D Dominion Energy Inc. | 0.04% | 14,528 | $889K | Add +0.1% |
| MS Morgan Stanley | 0.04% | 5,436 | $864K | Add +0.1% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.04% | 4,487 | $837K | No change |
| GS Goldman Sachs Group Inc. | 0.04% | 1,038 | $827K | No change |
| LLY Eli Lilly & Co. | 0.04% | 1,081 | $825K | Reduce -0.8% |
| IWP iShares Russell Mid-Cap Grow | 0.04% | 5,652 | $805K | No change |
| TMO Thermo Fisher Scientific Inc. | 0.03% | 1,626 | $789K | No change |
| EMR Emerson Electric Co. | 0.03% | 5,957 | $781K | No change |
| ISRG Intuitive Surgical Inc. | 0.03% | 1,702 | $761K | Reduce -6.0% |
Other holdings (4): bonds, preferreds, convertibles and warrants · $49K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| ATLANTIC UNION BANKSHARE (AUB 6.875 PERP A) | PFD | 1,910 | $48K | No change |
| HOWMET AEROSPACE INC (HWM 3.75 PERP *) | Preferred Stock | 12 | $797 | No change |
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 3 | $77 | No change |
| WELLS FARGO & COMPANY (WFC V0 PERP DEPs) | PFD | 19 | $5 | No change |
Lines left out (3) · $24 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| BND Vanguard Total Bond Market | TOTAL BND MRKT | 0 | $14 |
| CCI Crown Castle Inc. | COM | 0 | $6 |
| BNDX Vanguard Total Intl Bond ETF | TOTAL INT BD ETF | 0 | $4 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $2.3B.
Portfolio Sells Q2 2025 → Q3 2025
| CMCSA Comcast Corp. Class A | Reduce -99.7% | 0.01% | −2.13 |
| PEP Pepsico Inc. | Reduce -93.2% | 0.12% | −1.65 |
| IVV iShares Core S&P 500 ETF | Reduce -0.2% | 19.20% | −0.17 |
| VALQ American Century US Quality | Reduce -66.1% | 0.06% | −0.12 |
| DUK Duke Energy Corp. | Reduce -0.2% | 1.76% | −0.06 |
| MINT PIMCO Enhanced Short Maturit | Sold out | 0.00% | −0.05 |
| MSTR Strategy Inc. | Sold out | 0.00% | −0.04 |
| PLYM Plymouth Industrial REIT Inc. | Sold out | 0.00% | −0.02 |
| VIG Vanguard Dividend Apprec ETF | Reduce -1.4% | 0.41% | −0.02 |
| ACWX iShares MSCI Acwi Ex US ETF | Reduce -0.2% | 0.88% | −0.02 |
| VOO Vanguard S&P 500 ETF | Reduce -0.8% | 0.97% | −0.01 |
| ISRG Intuitive Surgical Inc. | Reduce -6.0% | 0.03% | −0.01 |
| INTU Intuit Inc. | Reduce -10.9% | 0.03% | −0.01 |
| ITOT iShares Core S&P Total U.S. | Reduce -0.1% | 1.64% | −0.01 |
| UBSI United Bankshares Inc. | Reduce -29.3% | 0.02% | −0.01 |
| FISV Fiserv Inc. | Reduce -1.4% | 0.02% | −0.01 |
| VHT Vanguard Health Care ETF | Reduce -59.4% | 0.01% | −0.01 |
| PG The Procter & Gamble Co. | Reduce -1.3% | 0.06% | −0.01 |
| KO The Coca-Cola Co. | Reduce -2.4% | 0.05% | −0.01 |
| IVOV Vanguard S&P Mid-Cap 400 Val | Reduce -90.0% | 0.00% | −0.01 |
| CSCO Cisco Systems Inc. | Reduce -0.3% | 0.06% | −0.01 |
| IBM Intl Business Machines Corp. | Reduce -0.0% | 0.05% | −0.01 |
| F Ford Motor Co. | Reduce -62.3% | 0.00% | −0.01 |
| ACN Accenture PLC Class A | Reduce -30.8% | 0.01% | −0.00 |
| ZTS Zoetis Inc. | Reduce -0.3% | 0.03% | −0.00 |
| LLY Eli Lilly & Co. | Reduce -0.8% | 0.04% | −0.00 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -7.3% | 0.04% | −0.00 |
| ADBE Adobe Inc. | Reduce -2.3% | 0.02% | −0.00 |
| UPS United Parcel Service Class B | Reduce -13.1% | 0.01% | −0.00 |
| VGT Vanguard Info Tech ETF | Reduce -15.0% | 0.03% | −0.00 |
| BLK BlackRock Inc. | Reduce -8.5% | 0.05% | −0.00 |
| DEO Diageo PLC-Sponsored ADR | Reduce -3.2% | 0.02% | −0.00 |
| CB Chubb Ltd. | Reduce -15.8% | 0.01% | −0.00 |
| CRM Salesforce Inc. | Reduce -6.4% | 0.01% | −0.00 |
| ITW Illinois Tool Works | Reduce -5.1% | 0.03% | −0.00 |
| WM Waste Management Inc. | Reduce -0.8% | 0.02% | −0.00 |
| DHR Danaher Corp. | Reduce -8.9% | 0.01% | −0.00 |
| CVLC Calvert US L-C CR Resp Index | Reduce -7.6% | 0.02% | −0.00 |
| DIS The Walt Disney Co. | Reduce -0.6% | 0.01% | −0.00 |
| TROW T Rowe Price Group Inc. | Sold out | 0.00% | −0.00 |
| T AT&T Inc. | Reduce -0.6% | 0.01% | −0.00 |
| GM General Motors Co. | Reduce -45.5% | 0.00% | −0.00 |
| VEA Vanguard Ftse Developed ETF | Reduce -1.0% | 0.03% | −0.00 |
| AON Aon PLC Class A | Reduce -1.0% | 0.01% | −0.00 |
| NEE Nextera Energy Inc. | Reduce -5.7% | 0.02% | −0.00 |
| VRTX Vertex Pharmaceuticals Inc. | Reduce -94.3% | 0.00% | −0.00 |
| WFC Wells Fargo & Co. | Reduce -11.1% | 0.01% | −0.00 |
| BAM Brookfield Asset Mgmt-A | Reduce -0.0% | 0.02% | −0.00 |
| VXUS Vanguard Total Intl Stock | Reduce -4.4% | 0.01% | −0.00 |
| VYM Vanguard High DVD Yield ETF | Reduce -0.4% | 0.02% | −0.00 |
Portfolio Buys Q2 2025 → Q3 2025
| JPM JPMorgan Chase & Co. | Add +1227.3% | 1.99% | +1.84 |
| AMZN Amazon.com Inc. | Add +568.6% | 2.18% | +1.83 |
| AAPL Apple Inc. | Add +1.4% | 3.08% | +0.43 |
| JNJ Johnson & Johnson | Add +0.4% | 2.74% | +0.30 |
| IEMG iShares Core MSCI Emerging | Add +3.6% | 2.53% | +0.12 |
| SPHQ Invesco S&P 500 Quality ETF | New | 0.11% | +0.11 |
| MKL Markel Group Inc. | Add +32.8% | 0.67% | +0.10 |
| HD Home Depot Inc. | Add +2.4% | 1.70% | +0.07 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +14.5% | 0.53% | +0.06 |
| MRK Merck & Co. Inc. | Add +4.2% | 2.26% | +0.04 |
| COP Conocophillips | Add +4.9% | 1.98% | +0.04 |
| RPC Ridgepost Capital Inc. Class A | New | 0.03% | +0.03 |
| IVW iShares S&P 500 Growth ETF | Add +2.0% | 0.32% | +0.01 |
| ABBV Abbvie Inc. | Add +0.0% | 0.07% | +0.01 |
| SCHG Schwab US Large-Cap Growth | Add +616.4% | 0.01% | +0.01 |
| XLV SS Health Care Select Sector | Add +18.8% | 0.04% | +0.00 |
| NSC Norfolk Southern Corp. | Add +0.0% | 0.06% | +0.00 |
| TOST Toast Inc. Class A | New | 0.00% | +0.00 |
| VTEB Vanguard Tax-Exempt Bond ETF | New | 0.00% | +0.00 |
| ESGE iShares Inc. iShares ESG Awar | Add +1.4% | 0.08% | +0.00 |
| TSLA Tesla Inc. | Add +8.6% | 0.01% | +0.00 |
| FETH Fidelity Ethereum Fund | New | 0.00% | +0.00 |
| SPYM Ste STR SPDR PT S&P 500 ETF | New | 0.00% | +0.00 |
| IWM iShares Russell 2000 ETF | Add +0.2% | 0.05% | +0.00 |
| MS Morgan Stanley | Add +0.1% | 0.04% | +0.00 |
| AEP American Electric Power | Add +15.5% | 0.01% | +0.00 |
| SPYG SS SPDR P S&P 500 Growth ETF | New | 0.00% | +0.00 |
| APP AppLovin Corp. Class A | Add +25.6% | 0.00% | +0.00 |
| AMD Advanced Micro Devices | Add +0.1% | 0.02% | +0.00 |
| ESGD iShares Trust iShares ESG Aw | Add +4.6% | 0.14% | +0.00 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +13.4% | 0.01% | +0.00 |
| VTI VG Morningstar TS MKT ETF-US | Add +1.3% | 0.08% | +0.00 |
| CTRE Caretrust REIT Inc. | Add +42.9% | 0.00% | +0.00 |
| IJH iShares Core S&P Midcap ETF | New | 0.00% | +0.00 |
| PLTR Palantir Technologies Inc. Class A | Add +300.0% | 0.00% | +0.00 |
| VWO Vanguard Ftse Emerging Marke | Add +15.1% | 0.00% | +0.00 |
| TTAM Titan America SA | New | 0.00% | +0.00 |
| JQUA JPMorgan US Quality Factor | New | 0.00% | +0.00 |
| CSX CSX Corp. | Add +0.0% | 0.11% | +0.00 |
| DTE DTE Energy Company | Add +12.5% | 0.00% | +0.00 |
| IJR iShares Core S&P Small-Cap E | Add +27.4% | 0.00% | +0.00 |
| VICI Vici Properties Inc. | Add +18.2% | 0.00% | +0.00 |
| BEP Brookfield Renewable Partner | Add +413.0% | 0.00% | +0.00 |
| GUNR NT Mstar GLBL NR ETF | New | 0.00% | +0.00 |
| IEFA iShares Core MSCI Eafe ETF | Add +3.7% | 9.80% | +0.00 |
| LULU Lululemon Athletica Inc. | Add +142.9% | 0.00% | +0.00 |
| QXO Qxo Inc. | New | 0.00% | +0.00 |
| STWD Starwood Property Trust Inc. | Add +28.8% | 0.00% | +0.00 |
| ARKK ARK Innovation ETF | New | 0.00% | +0.00 |
| HYLB Xtrackers Usd High Yield Cor | New | 0.00% | +0.00 |
Notes & Other Activity Q2 2025 → Q3 2025
| USHY iShares Broad Usd High Yield | BROAD USD HIGH | Sold out | 0 | $8before exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 697 | $2.9B | IVV, SPHQ, IEFA, PHYS, IEMG |
| Q1 2026 | 686 | $2.6B | IVV, SPHQ, IEFA, PHYS, IWS |
| Q4 2025 | 603 | $2.6B | IVV, IEFA, PHYS, GOOG, MSFT |
| Q3 2025 | 592 | $2.3B | IVV, IEFA, GOOG, MSFT, RTX |
| Q2 2025 | 581 | $2.1B | IVV, IEFA, MSFT, RTX, IWS |
| Q1 2025 | 585 | $2.0B | IVV, IEFA, BRK.B, IWS, ITOT |
| Q4 2024 | 634 | $2.0B | IVV, IEFA, MSFT, ITOT, AAPL |
| Q3 2024 | 631 | $2.1B | IVV, IEFA, MSFT, ITOT, AAPL |
| Q2 2024Amended | 527 | $2.2B | IVV, VTIP, IEFA, MSFT, ITOT |
| Q1 2024Amended | 554 | $2.2B | IVV, VTIP, IEFA, MSFT, ITOT |