Heritage Wealth Advisors
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed May 14, 2026), Heritage Wealth Advisors reported 686 stock positions worth $2.6 billion. Its top holding was iShares Core S&P 500 ETF (IVV) at 17.3% of the portfolio, followed by Invesco S&P 500 Quality ETF (SPHQ, 13.8%) and iShares Core MSCI Eafe ETF (IEFA, 10.9%). Compared with Q4 2025, it opened 119 new positions, sold out of 37, added to 133 and reduced 135. The biggest buy was Invesco S&P 500 Quality ETF (SPHQ, shares +8885%) and the biggest sale Merck (MRK, shares −92%).
- Most Recent 13F
- Q2 2026
- Location
- RICHMOND, VA
- CIK
- 0001591122
- Portfolio Value
- $2.6B (Q1 2026)
- SEC Filing
- 0001591122-26-000003 ↗ filed May 14, 2026
Holdings Value
Holdings 686 stocks · $2.6B
| IVV iShares Core S&P 500 ETF | 17.31% | 678,104 | $442.9M | Add +2.4% |
| SPHQ Invesco S&P 500 Quality ETF | 13.77% | 4,688,734 | $352.5M | Add +8884.8% |
| IEFA iShares Core MSCI Eafe ETF | 10.92% | 3,086,375 | $279.4M | Add +8.0% |
| PHYS Sprott Physical Gold Trust | 6.64% | 4,794,455 | $169.9M | Reduce -6.7% |
| IWS iShares Russell Mid-Cap Valu | 3.11% | 545,471 | $79.5M | Add +1.1% |
| IEMG iShares Core MSCI Emerging | 2.73% | 1,002,921 | $70.0M | Add +11.9% |
| GOOG Alphabet Inc. Class C | 2.67% | 238,500 | $68.4M | Reduce -31.6% |
| AAPL Apple Inc. | 2.42% | 243,674 | $61.8M | Reduce -10.7% |
| RTX RTX Corp. | 2.41% | 320,092 | $61.7M | Reduce -29.1% |
| JNJ Johnson & Johnson | 2.38% | 249,057 | $60.9M | Reduce -25.7% |
| MSFT Microsoft Corp. | 2.20% | 151,798 | $56.2M | Reduce -16.1% |
| COP Conocophillips | 2.03% | 394,176 | $52.0M | Reduce -19.7% |
| BN Brookfield Corp. | 1.98% | 1,250,130 | $50.6M | Reduce -22.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.88% | 100,644 | $48.2M | Reduce -19.5% |
| WMT Walmart Inc. | 1.85% | 381,468 | $47.4M | Reduce -21.7% |
| MA Mastercard Inc. Class A | 1.74% | 89,345 | $44.6M | Reduce -24.7% |
| AMZN Amazon.com Inc. | 1.64% | 201,261 | $41.9M | Reduce -24.8% |
| JPM JPMorgan Chase & Co. | 1.44% | 125,341 | $36.9M | Reduce -17.1% |
| ITOT iShares Core S&P Total U.S. | 1.43% | 257,812 | $36.7M | Reduce -0.1% |
| DUK Duke Energy Corp. | 1.32% | 257,736 | $33.7M | Reduce -20.4% |
| PGR Progressive Corp. | 1.28% | 164,920 | $32.7M | Reduce -13.3% |
| UNP Union Pacific Corp. | 1.26% | 133,394 | $32.4M | Reduce -18.1% |
| MCD McDonald's Corp. | 1.18% | 97,087 | $30.2M | Reduce -18.8% |
| HD Home Depot Inc. | 1.08% | 83,921 | $27.6M | Reduce -17.4% |
| WMB Williams Cos Inc. | 0.91% | 319,940 | $23.3M | Reduce -26.7% |
| VT Vanguard Tot World STK ETF | 0.89% | 164,781 | $22.8M | Reduce -7.6% |
| VOO Vanguard S&P 500 ETF | 0.88% | 37,617 | $22.5M | Add +5.6% |
| ACWX iShares MSCI Acwi Ex US ETF | 0.83% | 308,971 | $21.2M | No change |
| MKL Markel Group Inc. | 0.54% | 7,272 | $13.9M | Reduce -8.7% |
| EPD Enterprise Products Partners | 0.51% | 343,769 | $13.0M | Reduce -4.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.44% | 17,162 | $11.2M | Reduce -5.2% |
| PM Philip Morris International | 0.42% | 65,521 | $10.8M | Reduce -12.7% |
| GOOGL Alphabet Inc. Class A | 0.31% | 27,581 | $7.9M | Reduce -3.1% |
| VIG Vanguard Dividend Apprec ETF | 0.29% | 34,001 | $7.3M | Reduce -20.2% |
| IVW iShares S&P 500 Growth ETF | 0.27% | 60,688 | $6.9M | Add +0.4% |
| MRK Merck & Co. Inc. | 0.23% | 49,619 | $6.0M | Reduce -91.9% |
| XOM Exxon Mobil Corp. | 0.21% | 31,893 | $5.4M | Reduce -3.0% |
| MO Altria Group Inc. | 0.21% | 81,695 | $5.4M | Reduce -6.8% |
| V Visa Inc. Class A | 0.18% | 14,982 | $4.5M | Reduce -0.9% |
| XLK SS Technology Select Sector | 0.17% | 32,696 | $4.3M | No change |
| IVE iShares S&P 500 Value ETF | 0.16% | 19,058 | $4.0M | No change |
| ESGD iShares Trust iShares ESG Aw | 0.15% | 40,098 | $3.8M | Add +3.9% |
| OEF iShares S&P 100 ETF | 0.14% | 11,502 | $3.7M | No change |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.13% | 28,654 | $3.4M | Reduce -24.1% |
| NVDA Nvidia Corp. | 0.12% | 18,104 | $3.2M | Reduce -64.4% |
| CSX CSX Corp. | 0.12% | 75,259 | $3.1M | Add +5.6% |
| GLDM SPDR Gold Minishares Trust | 0.11% | 30,232 | $2.8M | Add +32.7% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.09% | 8,194 | $2.4M | Reduce -0.8% |
| LOW Lowe's Cos Inc. | 0.09% | 9,885 | $2.3M | Reduce -0.6% |
| COST Costco Wholesale Corp. | 0.09% | 2,296 | $2.3M | Add +3.0% |
| PEP Pepsico Inc. | 0.09% | 14,284 | $2.2M | Reduce -21.6% |
| ADP Automatic Data Processing | 0.09% | 10,810 | $2.2M | Reduce -94.8% |
| J Jacobs Solutions Inc. | 0.08% | 16,938 | $2.2M | New |
| BRK.A Berkshire Hathaway Inc. Class A | 0.08% | 3 | $2.2M | No change |
| RJF Raymond James Financial Inc. | 0.07% | 13,186 | $1.9M | No change |
| ESGE iShares Inc. iShares ESG Awar | 0.07% | 41,918 | $1.9M | Add +4.6% |
| AMAT Applied Materials Inc. | 0.07% | 5,353 | $1.8M | Add +10.1% |
| MDLZ Mondelez International Inc. Class A | 0.07% | 29,904 | $1.7M | Reduce -1.7% |
| VTI VG Morningstar TS MKT ETF-US | 0.07% | 5,367 | $1.7M | Reduce -1.3% |
| AVGO Broadcom Inc. | 0.07% | 5,540 | $1.7M | Add +73.2% |
| TFC Truist Financial Corp. | 0.06% | 36,076 | $1.7M | Reduce -5.6% |
| XLE SS Energy Select Sector | 0.06% | 26,335 | $1.6M | Reduce -11.0% |
| CVX Chevron Corp. | 0.06% | 7,780 | $1.6M | Reduce -17.9% |
| ABBV Abbvie Inc. | 0.06% | 7,071 | $1.5M | Add +9.3% |
| TT Trane Technologies PLC | 0.06% | 3,415 | $1.4M | Add +0.1% |
| PG The Procter & Gamble Co. | 0.05% | 9,478 | $1.4M | Reduce -0.3% |
| EFA iShares MSCI Eafe ETF | 0.05% | 13,806 | $1.3M | Reduce -91.7% |
| KO The Coca-Cola Co. | 0.05% | 17,442 | $1.3M | Add +7.2% |
| IWF iShares Russell 1000 Growth | 0.05% | 3,027 | $1.3M | No change |
| IWB iShares Russell 1000 ETF | 0.05% | 3,548 | $1.3M | No change |
| CSCO Cisco Systems Inc. | 0.05% | 16,272 | $1.3M | Reduce -19.3% |
| GE General Electric filed as GE AEROSPACE | 0.05% | 4,413 | $1.3M | Add +20.2% |
| DFAC Dimensional US Core Equity 2 | 0.05% | 31,658 | $1.2M | No change |
| META Meta Platforms Inc. Class A | 0.05% | 2,144 | $1.2M | Add +23.6% |
| VALQ American Century US Quality | 0.04% | 17,274 | $1.1M | Reduce -3.3% |
| NFLX Netflix Inc. | 0.04% | 11,511 | $1.1M | Add +15.0% |
| ORCL Oracle Corp. | 0.04% | 7,309 | $1.1M | Reduce -28.2% |
| NUMV Nuveen ESG Mid-Cap Value ETF | 0.04% | 26,854 | $1.0M | Add +3.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.04% | 4,211 | $1.0M | Add +11.8% |
| MINT PIMCO Enhanced Short Maturit | 0.04% | 10,087 | $1.0M | Reduce -13.1% |
| LLY Eli Lilly & Co. | 0.04% | 1,081 | $994K | Add +7.5% |
| QQQ Invesco QQQ Trust Series 1 | 0.04% | 1,719 | $992K | Add +7.6% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.04% | 20,175 | $984K | Add +1.3% |
| UVV Universal Corp. | 0.04% | 18,618 | $981K | Add +1.4% |
| GLD SPDR Gold Shares | 0.04% | 2,268 | $976K | Add +50.8% |
| GEV GE Vernova Inc. | 0.04% | 1,099 | $959K | Add +24.0% |
| TSM Taiwan Semiconductor-SP ADR | 0.04% | 2,763 | $934K | Add +8.1% |
| D Dominion Energy Inc. | 0.04% | 14,754 | $912K | Add +1.4% |
| GS Goldman Sachs Group Inc. | 0.04% | 1,073 | $908K | Add +3.4% |
| MS Morgan Stanley | 0.04% | 5,481 | $902K | Add +0.8% |
| APH Amphenol Corp. Class A | 0.03% | 7,056 | $892K | Reduce -83.1% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.03% | 4,487 | $880K | No change |
| NSC Norfolk Southern Corp. | 0.03% | 3,059 | $878K | Reduce -30.2% |
| BLK BlackRock Inc. | 0.03% | 910 | $875K | Reduce -3.6% |
| ISRG Intuitive Surgical Inc. | 0.03% | 1,890 | $871K | Add +11.1% |
| TMO Thermo Fisher Scientific Inc. | 0.03% | 1,769 | $870K | Add +8.8% |
| CAT Caterpillar Inc. | 0.03% | 1,223 | $866K | Reduce -51.5% |
| IWR iShares Russell Mid-Cap ETF | 0.03% | 8,801 | $856K | Reduce -60.4% |
| ABT Abbott Laboratories | 0.03% | 8,210 | $843K | Reduce -11.7% |
| XLF SS Financial Select Sector | 0.03% | 16,909 | $835K | No change |
Other holdings (3): bonds, preferreds, convertibles and warrants · $47K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| ATLANTIC UNION BANKSHARE (AUB 6.875 PERP A) | PFD | 1,910 | $46K | No change |
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 3 | $129 | No change |
| WELLS FARGO & COMPANY (WFC V0 PERP DEPs) | PFD | 19 | $7 | No change |
Lines left out (2) · $19 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| BND Vanguard Total Bond Market | TOTAL BND MRKT | 0 | $15 |
| BNDX Vanguard Total Intl Bond ETF | TOTAL INT BD ETF | 0 | $4 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $2.6B.
Portfolio Sells Q4 2025 → Q1 2026
| MRK Merck & Co. Inc. | Reduce -91.9% | 0.23% | −2.22 |
| ADP Automatic Data Processing | Reduce -94.8% | 0.09% | −1.98 |
| GOOG Alphabet Inc. Class C | Reduce -31.6% | 2.67% | −1.51 |
| MSFT Microsoft Corp. | Reduce -16.1% | 2.20% | −1.15 |
| BN Brookfield Corp. | Reduce -22.6% | 1.98% | −0.85 |
| MA Mastercard Inc. Class A | Reduce -24.7% | 1.74% | −0.84 |
| RTX RTX Corp. | Reduce -29.1% | 2.41% | −0.75 |
| AMZN Amazon.com Inc. | Reduce -24.8% | 1.64% | −0.72 |
| EFA iShares MSCI Eafe ETF | Reduce -91.7% | 0.05% | −0.56 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -19.5% | 1.88% | −0.51 |
| JPM JPMorgan Chase & Co. | Reduce -17.1% | 1.44% | −0.42 |
| AAPL Apple Inc. | Reduce -10.7% | 2.42% | −0.42 |
| PGR Progressive Corp. | Reduce -13.3% | 1.28% | −0.38 |
| JNJ Johnson & Johnson | Reduce -25.7% | 2.38% | −0.27 |
| HD Home Depot Inc. | Reduce -17.4% | 1.08% | −0.26 |
| EEM iShares MSCI Emerging Market | Reduce -99.8% | 0.00% | −0.25 |
| NVDA Nvidia Corp. | Reduce -64.4% | 0.12% | −0.24 |
| WMT Walmart Inc. | Reduce -21.7% | 1.85% | −0.22 |
| MCD McDonald's Corp. | Reduce -18.8% | 1.18% | −0.22 |
| FRFHF Fairfax Financial Hldgs Ltd. | Sold out | 0.00% | −0.20 |
| APH Amphenol Corp. Class A | Reduce -83.1% | 0.03% | −0.18 |
| UNP Union Pacific Corp. | Reduce -18.1% | 1.26% | −0.17 |
| DUK Duke Energy Corp. | Reduce -20.4% | 1.32% | −0.13 |
| SCHW Schwab (charles) Corp. | Reduce -87.9% | 0.02% | −0.13 |
| MKL Markel Group Inc. | Reduce -8.7% | 0.54% | −0.11 |
| ETN Eaton Corp. PLC | Reduce -83.9% | 0.02% | −0.10 |
| WMB Williams Cos Inc. | Reduce -26.7% | 0.91% | −0.09 |
| CDNS Cadence Design SYS Inc. | Reduce -87.2% | 0.01% | −0.08 |
| IQV Iqvia Holdings Inc. | Reduce -90.3% | 0.01% | −0.08 |
| TJX TJX Companies Inc. | Reduce -82.0% | 0.02% | −0.08 |
| COO The Cooper Cos Inc. | Reduce -99.4% | 0.00% | −0.08 |
| RSP Invesco S&P 500 Equal Weight | Reduce -75.8% | 0.03% | −0.08 |
| VIG Vanguard Dividend Apprec ETF | Reduce -20.2% | 0.29% | −0.07 |
| VT Vanguard Tot World STK ETF | Reduce -7.6% | 0.89% | −0.07 |
| FICO Fair Isaac Corp. | Reduce -88.6% | 0.01% | −0.07 |
| ROP Roper Technologies Inc. | Reduce -88.1% | 0.01% | −0.07 |
| ZTS Zoetis Inc. | Reduce -78.3% | 0.02% | −0.06 |
| MDY State Street SPDR S&P Midcap | Reduce -99.8% | 0.00% | −0.06 |
| CTAS Cintas Corp. | Reduce -62.5% | 0.03% | −0.05 |
| ECL Ecolab Inc. | Reduce -84.8% | 0.01% | −0.05 |
| IWR iShares Russell Mid-Cap ETF | Reduce -60.4% | 0.03% | −0.05 |
| AJG Arthur J Gallagher & Co. | Reduce -64.9% | 0.02% | −0.05 |
| MSI Motorola Solutions Inc. | Reduce -82.3% | 0.01% | −0.04 |
| PM Philip Morris International | Reduce -12.7% | 0.42% | −0.04 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -5.2% | 0.44% | −0.04 |
| ORCL Oracle Corp. | Reduce -28.2% | 0.04% | −0.03 |
| IWM iShares Russell 2000 ETF | Reduce -76.0% | 0.01% | −0.03 |
| GOOGL Alphabet Inc. Class A | Reduce -3.1% | 0.31% | −0.03 |
| ITOT iShares Core S&P Total U.S. | Reduce -0.1% | 1.43% | −0.03 |
| IJJ iShares S&P Mid-Cap 400 Valu | Reduce -24.1% | 0.13% | −0.03 |
Portfolio Buys Q4 2025 → Q1 2026
| SPHQ Invesco S&P 500 Quality ETF | Add +8884.8% | 13.77% | +13.62 |
| IEFA iShares Core MSCI Eafe ETF | Add +8.0% | 10.92% | +1.15 |
| IEMG iShares Core MSCI Emerging | Add +11.9% | 2.73% | +0.43 |
| IWS iShares Russell Mid-Cap Valu | Add +1.1% | 3.11% | +0.20 |
| J Jacobs Solutions Inc. | New | 0.08% | +0.08 |
| GLDM SPDR Gold Minishares Trust | Add +32.7% | 0.11% | +0.04 |
| VOO Vanguard S&P 500 ETF | Add +5.6% | 0.88% | +0.03 |
| AVGO Broadcom Inc. | Add +73.2% | 0.07% | +0.02 |
| AMAT Applied Materials Inc. | Add +10.1% | 0.07% | +0.02 |
| CSX CSX Corp. | Add +5.6% | 0.12% | +0.02 |
| AMTM Amentum Holdings Inc. | New | 0.02% | +0.02 |
| COST Costco Wholesale Corp. | Add +3.0% | 0.09% | +0.02 |
| GEV GE Vernova Inc. | Add +24.0% | 0.04% | +0.02 |
| GLD SPDR Gold Shares | Add +50.8% | 0.04% | +0.02 |
| DGRW Wisdomtree U.S. Quality Divi | New | 0.01% | +0.01 |
| ESGD iShares Trust iShares ESG Aw | Add +3.9% | 0.15% | +0.01 |
| TAN Invesco Solar ETF | New | 0.01% | +0.01 |
| KO The Coca-Cola Co. | Add +7.2% | 0.05% | +0.01 |
| NFLX Netflix Inc. | Add +15.0% | 0.04% | +0.01 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | New | 0.01% | +0.01 |
| CGW Invesco S&P Global Water Ind | New | 0.01% | +0.01 |
| ESGE iShares Inc. iShares ESG Awar | Add +4.6% | 0.07% | +0.01 |
| TSM Taiwan Semiconductor-SP ADR | Add +8.1% | 0.04% | +0.01 |
| SYK Stryker Corp. | New | 0.01% | +0.01 |
| VRSK Verisk Analytics Inc. | Add +512.7% | 0.01% | +0.01 |
| GE General Electric | Add +20.2% | 0.05% | +0.01 |
| LRCX Lam Research Corp. | Add +1116.7% | 0.01% | +0.01 |
| TT Trane Technologies PLC | Add +0.1% | 0.06% | +0.00 |
| VCSH Vanguard S/T Corp. Bond ETF | New | 0.00% | +0.00 |
| ADI Analog Devices Inc. | Add +75.7% | 0.01% | +0.00 |
| NEE Nextera Energy Inc. | Add +7.8% | 0.02% | +0.00 |
| META Meta Platforms Inc. Class A | Add +23.6% | 0.05% | +0.00 |
| KMI Kinder Morgan Inc. | New | 0.00% | +0.00 |
| TSLA Tesla Inc. | Add +93.4% | 0.01% | +0.00 |
| POOL Pool Corp. | New | 0.00% | +0.00 |
| NI Nisource Inc. | New | 0.00% | +0.00 |
| WM Waste Management Inc. | Add +23.4% | 0.02% | +0.00 |
| IAUM iShares Gold Trust Micro | New | 0.00% | +0.00 |
| ABBV Abbvie Inc. | Add +9.3% | 0.06% | +0.00 |
| RF Regions Financial Corp. | New | 0.00% | +0.00 |
| VGT Vanguard Info Tech ETF | Add +18.9% | 0.03% | +0.00 |
| D Dominion Energy Inc. | Add +1.4% | 0.04% | +0.00 |
| AES AES Corp. | Add +288.4% | 0.00% | +0.00 |
| APD Air Products & Chemicals Inc. | Add +1.5% | 0.02% | +0.00 |
| WTW Willis Towers Watson PLC | Add +218.9% | 0.00% | +0.00 |
| CTVA Corteva Inc. | Add +908.8% | 0.00% | +0.00 |
| PLTR Palantir Technologies Inc. Class A | Add +880.4% | 0.00% | +0.00 |
| SNA Snap-on Inc. | New | 0.00% | +0.00 |
| BKNG Booking Holdings Inc. | New | 0.00% | +0.00 |
| IDXX Idexx Laboratories Inc. | Add +107.6% | 0.01% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 697 | $2.9B | IVV, SPHQ, IEFA, PHYS, IEMG |
| Q1 2026 | 686 | $2.6B | IVV, SPHQ, IEFA, PHYS, IWS |
| Q4 2025 | 603 | $2.6B | IVV, IEFA, PHYS, GOOG, MSFT |
| Q3 2025 | 592 | $2.3B | IVV, IEFA, GOOG, MSFT, RTX |
| Q2 2025 | 581 | $2.1B | IVV, IEFA, MSFT, RTX, IWS |
| Q1 2025 | 585 | $2.0B | IVV, IEFA, BRK.B, IWS, ITOT |
| Q4 2024 | 634 | $2.0B | IVV, IEFA, MSFT, ITOT, AAPL |
| Q3 2024 | 631 | $2.1B | IVV, IEFA, MSFT, ITOT, AAPL |
| Q2 2024Amended | 527 | $2.2B | IVV, VTIP, IEFA, MSFT, ITOT |
| Q1 2024Amended | 554 | $2.2B | IVV, VTIP, IEFA, MSFT, ITOT |