High Falls Advisors, Inc
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed February 18, 2026), High Falls Advisors, Inc reported 144 stock positions worth $493.6 million. Its top holding was Ishr CR Unvrse Usd BD ETF-Ui (IUSB) at 9.0% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 8.4%) and iShares S&P 500 Value ETF (IVE, 7.2%). Compared with Q3 2025, it opened 7 new positions, sold out of 9, added to 60 and reduced 62. The biggest buy was iShares S&P 500 Value ETF (IVE, shares +42%) and the biggest sale iShares MSCI USA Quality Fac (QUAL, shares −45%).
- Most Recent 13F
- Q4 2025
- Location
- ROCHESTER, NY
- CIK
- 0001569139
- Portfolio Value
- $493.6M (Q4 2025)
- SEC Filing
- 0001569139-26-000001 ↗ filed Feb 18, 2026
Holdings Value
Holdings 144 stocks · $493.6M
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 8.95% | 949,545 | $44.2M | Reduce -2.7% |
| IVV iShares Core S&P 500 ETF | 8.41% | 60,629 | $41.5M | Add +1.8% |
| IVE iShares S&P 500 Value ETF | 7.16% | 166,772 | $35.4M | Add +42.1% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 6.99% | 567,822 | $34.5M | Add +3.1% |
| IVW iShares S&P 500 Growth ETF | 5.98% | 239,321 | $29.5M | Add +0.2% |
| IEMG iShares Core MSCI Emerging | 5.53% | 406,202 | $27.3M | Add +24.9% |
| OEF iShares S&P 100 ETF | 5.17% | 74,369 | $25.5M | Add +6.2% |
| EFV iShares MSCI Eafe Value ETF | 4.65% | 321,564 | $23.0M | Reduce -14.3% |
| TLH iShares 10-20 Year Treasury | 3.55% | 172,268 | $17.5M | Add +1.8% |
| AAPL Apple Inc. | 3.01% | 54,654 | $14.9M | Reduce -7.1% |
| QUAL iShares MSCI USA Quality Fac | 2.95% | 73,422 | $14.6M | Reduce -45.2% |
| MBB iShares MBS ETF | 2.86% | 148,287 | $14.1M | Add +3.8% |
| THRO iShares U.S. Thematic Rotati | 2.63% | 336,400 | $13.0M | Add +2.2% |
| BAI Ishrs AI in and Tech Act ETF | 2.61% | 386,610 | $12.9M | Add +14.2% |
| MTUM iShares MSCI USA Momentum Fa | 2.51% | 49,463 | $12.4M | Add +60.6% |
| BINC iShares Flex I A ETF-Usd Inc. | 2.10% | 196,352 | $10.4M | Add +4.7% |
| IAU iShares Gold Trust | 2.02% | 122,904 | $10.0M | Reduce -1.7% |
| IAGG iShares Intl Aggregate Bond | 1.91% | 188,334 | $9.4M | Add +5.5% |
| MUB iShares National Muni Bond E | 1.44% | 66,390 | $7.1M | Add +7.8% |
| VTEB Vanguard Tax-Exempt Bond ETF | 1.27% | 124,241 | $6.2M | Reduce -6.4% |
| ITA iShares U.S. Aerospace & Def | 1.07% | 24,514 | $5.3M | Add +16.8% |
| QQQ Invesco QQQ Trust Series 1 | 0.82% | 6,605 | $4.1M | Reduce -30.5% |
| EMB iShares JP Morgan Usd Emergi | 0.78% | 39,852 | $3.8M | Add +4.1% |
| NVDA Nvidia Corp. | 0.69% | 18,193 | $3.4M | Reduce -2.2% |
| MSFT Microsoft Corp. | 0.68% | 6,955 | $3.4M | Reduce -5.4% |
| CAT Caterpillar Inc. | 0.62% | 5,344 | $3.1M | Add +0.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.60% | 4,377 | $3.0M | Reduce -19.4% |
| ESGU iShares ESG Aware MSCI USA | 0.53% | 17,673 | $2.6M | Reduce -0.1% |
| V Visa Inc. Class A | 0.47% | 6,648 | $2.3M | Reduce -2.9% |
| IYW iShares Ustechnology ETF | 0.38% | 9,487 | $1.9M | Reduce -30.1% |
| JPM JPMorgan Chase & Co. | 0.38% | 5,827 | $1.9M | Reduce -13.4% |
| GOVT iShares US Treasury Bond ETF | 0.37% | 78,546 | $1.8M | Add +7.9% |
| EFG iShares MSCI Eafe Growth ETF | 0.31% | 13,483 | $1.5M | Reduce -54.2% |
| SDY SS SPDR S&P Dividend ETF | 0.30% | 10,499 | $1.5M | Reduce -22.5% |
| IWF iShares Russell 1000 Growth | 0.27% | 2,828 | $1.3M | Reduce -0.1% |
| HIMU iShares High Yild Muni A ETF | 0.25% | 25,728 | $1.3M | Reduce -13.5% |
| TSM Taiwan Semiconductor-SP ADR | 0.25% | 4,030 | $1.2M | Add +0.5% |
| SYSB iShares Systematic Bond ETF | 0.25% | 13,567 | $1.2M | New |
| MDY State Street SPDR S&P Midcap | 0.23% | 1,902 | $1.1M | Reduce -5.0% |
| IVLU iShares MSCI International V | 0.22% | 28,977 | $1.1M | Add +0.7% |
| XOM Exxon Mobil Corp. | 0.20% | 8,253 | $993K | Add +9.0% |
| AOA iShares Core 80/20 Aggressiv | 0.20% | 11,013 | $986K | Reduce -4.4% |
| AMZN Amazon.com Inc. | 0.20% | 4,213 | $972K | Reduce -3.1% |
| WMT Walmart Inc. | 0.19% | 8,619 | $960K | No change |
| IEV iShares Europe ETF | 0.19% | 13,426 | $921K | Add +2.6% |
| AVGO Broadcom Inc. | 0.19% | 2,651 | $918K | Reduce -5.6% |
| MU Micron Technology Inc. | 0.18% | 3,146 | $898K | No change |
| DVY iShares Select Dividend ETF | 0.18% | 6,128 | $865K | Reduce -34.8% |
| USMV iShares MSCI USA Min Vol Fac | 0.17% | 9,112 | $858K | Reduce -6.8% |
| TLT iShares 20+ Year Treasury BD | 0.17% | 9,399 | $819K | Add +226.8% |
| AOR iShares Core 60/40 Balanced | 0.16% | 12,495 | $812K | Reduce -12.5% |
| EMXC iShares MSCI Emr MRK Ex Chna | 0.15% | 10,482 | $762K | Reduce -7.9% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.15% | 1 | $755K | No change |
| ORCL Oracle Corp. | 0.14% | 3,540 | $690K | Add +2.0% |
| LLY Eli Lilly & Co. | 0.12% | 565 | $607K | Reduce -7.8% |
| VGT Vanguard Info Tech ETF | 0.12% | 800 | $603K | Reduce -5.5% |
| GLDM SPDR Gold Minishares Trust | 0.12% | 6,968 | $595K | Add +5.6% |
| ARM Arm Holdings PLC-ADR | 0.12% | 5,400 | $590K | No change |
| ICVT iShares Convertible Bond ETF | 0.11% | 5,751 | $566K | Add +34.2% |
| PAYX Paychex Inc. | 0.11% | 4,951 | $555K | Reduce -13.0% |
| CGGR Cap Group Growth Equity | 0.11% | 12,440 | $553K | Add +14.3% |
| FSEC Fidelity Invest GRD Secur | 0.11% | 12,305 | $543K | Add +4.9% |
| IGEB iShares Investment Grade SYS | 0.10% | 11,242 | $513K | Add +7.4% |
| TSLA Tesla Inc. | 0.10% | 1,135 | $510K | No change |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.10% | 4,624 | $509K | Reduce -18.8% |
| GLW Corning Inc. | 0.10% | 5,785 | $507K | Add +0.0% |
| QLTA iShares Aaa - A Rated Corpor | 0.10% | 10,282 | $494K | Reduce -40.1% |
| IWD iShares Russell 1000 Value E | 0.10% | 2,321 | $488K | Add +4.3% |
| CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET | 0.10% | 11,926 | $480K | Reduce -20.3% |
| GLD SPDR Gold Shares | 0.10% | 1,206 | $478K | No change |
| ACWX iShares MSCI Acwi Ex US ETF | 0.10% | 7,101 | $477K | Reduce -0.7% |
| IGM iShares Expanded Tech Sector | 0.10% | 3,677 | $475K | Add +1.9% |
| IJH iShares Core S&P Midcap ETF | 0.09% | 6,965 | $460K | Reduce -14.3% |
| ITOT iShares Core S&P Total U.S. | 0.09% | 3,091 | $460K | Add +6.5% |
| DGRO iShares Core Dividend Growth | 0.09% | 6,599 | $458K | Add +0.4% |
| FDEV Fidelity Intl Multifact ETF | 0.09% | 13,185 | $456K | Reduce -12.8% |
| IUSG iShares Core S&P U.S. Growth | 0.09% | 2,681 | $450K | Reduce -43.5% |
| GOOG Alphabet Inc. Class C | 0.09% | 1,365 | $428K | Add +0.1% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.08% | 5,179 | $415K | Add +2.3% |
| GOOGL Alphabet Inc. Class A | 0.08% | 1,321 | $413K | Add +0.1% |
| DMAX iShares LG Cap Max Buff Dec | 0.08% | 14,863 | $396K | Add +4.7% |
| IXN iShares Global Tech ETF | 0.08% | 3,746 | $393K | Reduce -18.1% |
| IEF iShares 7-10 Year Treasury B | 0.08% | 4,062 | $391K | Reduce -4.5% |
| INTU Intuit Inc. | 0.08% | 571 | $378K | No change |
| FIVA Fidelity Intl Val Fact ETF | 0.08% | 10,958 | $375K | Add +29.4% |
| FDRR Fidelity Div ETF Rise Rates | 0.08% | 6,077 | $371K | Add +37.9% |
| CLOA iShares Aaa Clo Act ETF-Usdi | 0.07% | 7,113 | $368K | Add +35.7% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.07% | 8,232 | $359K | No change |
| FDMO Fidelity Momentum Factor ETF | 0.07% | 4,242 | $356K | Reduce -13.0% |
| CGBL Cap Group Core Balanced filed as CAPITAL GROUP CORE BALANCED | 0.07% | 10,064 | $356K | Add +4.5% |
| IWO iShares Russell 2000 Growth | 0.07% | 1,071 | $346K | Reduce -35.7% |
| IWB iShares Russell 1000 ETF | 0.07% | 923 | $345K | Add +3.4% |
| LMT Lockheed Martin Corp. | 0.07% | 702 | $340K | Reduce -20.7% |
| IWP iShares Russell Mid-Cap Grow | 0.07% | 2,480 | $340K | Reduce -14.3% |
| FBND Fidelity Total Bond ETF | 0.07% | 7,344 | $338K | Add +5.3% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.07% | 1,073 | $338K | No change |
| RSP Invesco S&P 500 Equal Weight | 0.07% | 1,757 | $337K | Reduce -2.4% |
| IJR iShares Core S&P Small-Cap E | 0.07% | 2,787 | $335K | Reduce -12.8% |
| IBHF iShares Ibond 2026 HY & Inc. | 0.07% | 14,462 | $334K | Add +14.4% |
| FCOR Fidelity Corporate Bond ETF | 0.07% | 6,960 | $333K | Add +4.9% |
Portfolio Sells Q3 2025 → Q4 2025
| QUAL iShares MSCI USA Quality Fac | Reduce -45.2% | 2.95% | −2.42 |
| EFV iShares MSCI Eafe Value ETF | Reduce -14.3% | 4.65% | −0.59 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -2.7% | 8.95% | −0.43 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -54.2% | 0.31% | −0.38 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -30.5% | 0.82% | −0.35 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -88.3% | 0.04% | −0.32 |
| PLTR Palantir Technologies Inc. Class A | Reduce -79.6% | 0.04% | −0.18 |
| IYW iShares Ustechnology ETF | Reduce -30.1% | 0.38% | −0.16 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -19.4% | 0.60% | −0.14 |
| DE Deere & Co. | Sold out | 0.00% | −0.14 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -6.4% | 1.27% | −0.10 |
| MSFT Microsoft Corp. | Reduce -5.4% | 0.68% | −0.10 |
| DVY iShares Select Dividend ETF | Reduce -34.8% | 0.18% | −0.10 |
| SDY SS SPDR S&P Dividend ETF | Reduce -22.5% | 0.30% | −0.09 |
| AAPL Apple Inc. | Reduce -7.1% | 3.01% | −0.08 |
| IBHE iShares Ibonds 2025 H/Y Inc. | Sold out | 0.00% | −0.07 |
| QLTA iShares Aaa - A Rated Corpor | Reduce -40.1% | 0.10% | −0.07 |
| IUSG iShares Core S&P U.S. Growth | Reduce -43.5% | 0.09% | −0.07 |
| FDG American Century Focused DYN | Sold out | 0.00% | −0.07 |
| MRK Merck & Co. Inc. | Sold out | 0.00% | −0.06 |
| JPM JPMorgan Chase & Co. | Reduce -13.4% | 0.38% | −0.06 |
| FLRG Fidelity US Multifactor ETF | Sold out | 0.00% | −0.06 |
| IBM Intl Business Machines Corp. | Sold out | 0.00% | −0.06 |
| PG The Procter & Gamble Co. | Sold out | 0.00% | −0.05 |
| ACWV iShares MSCI Global Min Vol | Sold out | 0.00% | −0.05 |
| HD Home Depot Inc. | Sold out | 0.00% | −0.05 |
| LAKE Lakeland Industries Inc. | Reduce -10.3% | 0.05% | −0.05 |
| HIMU iShares High Yild Muni A ETF | Reduce -13.5% | 0.25% | −0.05 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -42.0% | 0.06% | −0.04 |
| IWO iShares Russell 2000 Growth | Reduce -35.7% | 0.07% | −0.04 |
| PAYX Paychex Inc. | Reduce -13.0% | 0.11% | −0.04 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -18.8% | 0.10% | −0.03 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -34.6% | 0.05% | −0.03 |
| NVDA Nvidia Corp. | Reduce -2.2% | 0.69% | −0.03 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -34.5% | 0.04% | −0.03 |
| AOR iShares Core 60/40 Balanced | Reduce -12.5% | 0.16% | −0.02 |
| CGUS Cap Group Core Equity | Reduce -20.3% | 0.10% | −0.02 |
| LMT Lockheed Martin Corp. | Reduce -20.7% | 0.07% | −0.02 |
| ABBV Abbvie Inc. | Reduce -25.7% | 0.06% | −0.02 |
| META Meta Platforms Inc. Class A | Reduce -13.6% | 0.06% | −0.02 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -6.8% | 0.17% | −0.02 |
| IXN iShares Global Tech ETF | Reduce -18.1% | 0.08% | −0.02 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Reduce -30.0% | 0.04% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Reduce -14.3% | 0.09% | −0.02 |
| IWP iShares Russell Mid-Cap Grow | Reduce -14.3% | 0.07% | −0.02 |
| KO The Coca-Cola Co. | Reduce -26.5% | 0.05% | −0.02 |
| JNJ Johnson & Johnson | Reduce -30.9% | 0.05% | −0.02 |
| XLF SS Financial Select Sector | Reduce -20.4% | 0.06% | −0.01 |
| MDY State Street SPDR S&P Midcap | Reduce -5.0% | 0.23% | −0.01 |
| FDMO Fidelity Momentum Factor ETF | Reduce -13.0% | 0.07% | −0.01 |
Portfolio Buys Q3 2025 → Q4 2025
| IVE iShares S&P 500 Value ETF | Add +42.1% | 7.16% | +2.17 |
| IEMG iShares Core MSCI Emerging | Add +24.9% | 5.53% | +1.12 |
| MTUM iShares MSCI USA Momentum Fa | Add +60.6% | 2.51% | +0.88 |
| OEF iShares S&P 100 ETF | Add +6.2% | 5.17% | +0.37 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +3.1% | 6.99% | +0.28 |
| SYSB iShares Systematic Bond ETF | New | 0.25% | +0.25 |
| BAI Ishrs AI in and Tech Act ETF | Add +14.2% | 2.61% | +0.23 |
| IVV iShares Core S&P 500 ETF | Add +1.8% | 8.41% | +0.21 |
| ITA iShares U.S. Aerospace & Def | Add +16.8% | 1.07% | +0.16 |
| TLT iShares 20+ Year Treasury BD | Add +226.8% | 0.17% | +0.11 |
| CAT Caterpillar Inc. | Add +0.0% | 0.62% | +0.10 |
| MUB iShares National Muni Bond E | Add +7.8% | 1.44% | +0.09 |
| THRO iShares U.S. Thematic Rotati | Add +2.2% | 2.63% | +0.06 |
| MBB iShares MBS ETF | Add +3.8% | 2.86% | +0.06 |
| SPMO Invesco S&P 500 Momentum ETF | New | 0.06% | +0.06 |
| IBHG iShares Ibonds 2027 HY Inc. | New | 0.05% | +0.05 |
| JEPQ JPM Nasdaq Equity Premium | New | 0.04% | +0.04 |
| BINC iShares Flex I A ETF-Usd Inc. | Add +4.7% | 2.10% | +0.04 |
| VLUE iShares MSCI USA Value Facto | New | 0.04% | +0.04 |
| IVW iShares S&P 500 Growth ETF | Add +0.2% | 5.98% | +0.04 |
| EMLC Vaneck JPM Em Local Curr BND | New | 0.04% | +0.04 |
| GEV GE Vernova Inc. | New | 0.04% | +0.04 |
| EMB iShares JP Morgan Usd Emergi | Add +4.1% | 0.78% | +0.03 |
| ICVT iShares Convertible Bond ETF | Add +34.2% | 0.11% | +0.03 |
| XOM Exxon Mobil Corp. | Add +9.0% | 0.20% | +0.03 |
| IAGG iShares Intl Aggregate Bond | Add +5.5% | 1.91% | +0.02 |
| FDRR Fidelity Div ETF Rise Rates | Add +37.9% | 0.08% | +0.02 |
| FIVA Fidelity Intl Val Fact ETF | Add +29.4% | 0.08% | +0.02 |
| GOVT iShares US Treasury Bond ETF | Add +7.9% | 0.37% | +0.02 |
| CLOA iShares Aaa Clo Act ETF-Usdi | Add +35.7% | 0.07% | +0.02 |
| GOOG Alphabet Inc. Class C | Add +0.1% | 0.09% | +0.02 |
| GOOGL Alphabet Inc. Class A | Add +0.1% | 0.08% | +0.02 |
| TSM Taiwan Semiconductor-SP ADR | Add +0.5% | 0.25% | +0.02 |
| GLDM SPDR Gold Minishares Trust | Add +5.6% | 0.12% | +0.02 |
| CGGR Cap Group Growth Equity | Add +14.3% | 0.11% | +0.01 |
| IVLU iShares MSCI International V | Add +0.7% | 0.22% | +0.01 |
| IEV iShares Europe ETF | Add +2.6% | 0.19% | +0.01 |
| IBHF iShares Ibond 2026 HY & Inc. | Add +14.4% | 0.07% | +0.01 |
| ITOT iShares Core S&P Total U.S. | Add +6.5% | 0.09% | +0.01 |
| IWD iShares Russell 1000 Value E | Add +4.3% | 0.10% | +0.01 |
| GLW Corning Inc. | Add +0.0% | 0.10% | +0.00 |
| ESGE iShares Inc. iShares ESG Awar | Add +10.7% | 0.05% | +0.00 |
| IGEB iShares Investment Grade SYS | Add +7.4% | 0.10% | +0.00 |
| CGGO Cap Group Global Growth | Add +7.0% | 0.06% | +0.00 |
| FSEC Fidelity Invest GRD Secur | Add +4.9% | 0.11% | +0.00 |
| CGBL Cap Group Core Balanced | Add +4.5% | 0.07% | +0.00 |
| DMAX iShares LG Cap Max Buff Dec | Add +4.7% | 0.08% | +0.00 |
| IGM iShares Expanded Tech Sector | Add +1.9% | 0.10% | +0.00 |
| IWB iShares Russell 1000 ETF | Add +3.4% | 0.07% | +0.00 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +2.3% | 0.08% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q4 2025 | 144 | $493.6M | IUSB, IVV, IVE, DYNF, IVW |
| Q3 2025 | 146 | $485.7M | IUSB, IVV, DYNF, IVW, QUAL |
| Q2 2025 | 142 | $451.9M | IUSB, IVV, QUAL, EFV, IVW |
| Q1 2025 | 125 | $426.0M | IVV, IUSB, QUAL, IVW, DYNF |
| Q4 2024 | 116 | $431.2M | IVV, IUSB, IVW, QUAL, DYNF |
| Q3 2024 | 120 | $436.8M | IVV, IUSB, IVW, QUAL, DYNF |
| Q2 2024 | 123 | $411.7M | IVV, IUSB, IVW, QUAL, DYNF |
| Q1 2024 | 123 | $397.4M | IVV, IUSB, QUAL, DYNF, EFV |