High Falls Advisors, Inc
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 16, 2024), High Falls Advisors, Inc reported 123 stock positions worth $397.4 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 24.3% of the portfolio, followed by Ishr CR Unvrse Usd BD ETF-Ui (IUSB, 13.9%) and iShares MSCI USA Quality Fac (QUAL, 4.8%). Compared with Q4 2023, it opened 15 new positions, sold out of 2, added to 38 and reduced 49. The biggest buy was a new position in Ishrs US E F R A ETF-Usd (DYNF) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −16%).
- Most Recent 13F
- Q4 2025
- Location
- ROCHESTER, NY
- CIK
- 0001569139
- Portfolio Value
- $397.4M (Q1 2024)
- SEC Filing
- 0001085146-24-002650 ↗ filed May 16, 2024
Holdings Value
Holdings 123 stocks · $397.4M
| IVV iShares Core S&P 500 ETF | 24.30% | 183,677 | $96.6M | Reduce -16.2% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 13.93% | 1,214,341 | $55.4M | Add +32.4% |
| QUAL iShares MSCI USA Quality Fac | 4.80% | 116,129 | $19.1M | Reduce -22.0% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 4.20% | 375,945 | $16.7M | New |
| EFV iShares MSCI Eafe Value ETF | 4.11% | 300,228 | $16.3M | Reduce -20.5% |
| MBB iShares MBS ETF | 3.93% | 168,798 | $15.6M | Add +1.9% |
| EFG iShares MSCI Eafe Growth ETF | 3.54% | 135,587 | $14.1M | Add +6.7% |
| IVE iShares S&P 500 Value ETF | 3.39% | 72,130 | $13.5M | New |
| IVW iShares S&P 500 Growth ETF | 2.71% | 127,333 | $10.8M | Add +42.9% |
| IYW iShares Ustechnology ETF | 2.63% | 77,359 | $10.4M | Reduce -2.4% |
| AAPL Apple Inc. | 2.34% | 54,317 | $9.3M | Reduce -2.6% |
| TLT iShares 20+ Year Treasury BD | 2.05% | 86,098 | $8.1M | Reduce -16.5% |
| EMXC iShares MSCI Emr MRK Ex Chna | 1.58% | 108,754 | $6.3M | Add +54.4% |
| ESGU iShares ESG Aware MSCI USA | 1.43% | 49,360 | $5.7M | Reduce -38.5% |
| BINC iShares Flex I A ETF-Usd Inc. | 1.31% | 99,453 | $5.2M | New |
| MUB iShares National Muni Bond E | 1.22% | 45,233 | $4.9M | Reduce -6.1% |
| IEMG iShares Core MSCI Emerging | 1.21% | 93,220 | $4.8M | Reduce -38.2% |
| QQQ Invesco QQQ Trust Series 1 | 1.12% | 10,056 | $4.5M | Add +6.8% |
| HEFA Isha Curr Hedged MSCI Eafe | 0.97% | 110,014 | $3.8M | New |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.94% | 73,986 | $3.7M | Add +19.7% |
| MSFT Microsoft Corp. | 0.94% | 8,839 | $3.7M | Add +6.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.84% | 6,363 | $3.3M | Add +0.1% |
| TFLO iShares Treasury Floating Ra | 0.83% | 65,023 | $3.3M | Reduce -72.9% |
| IXC iShares Global Energy ETF | 0.83% | 76,712 | $3.3M | Add +17.1% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.82% | 30,056 | $3.3M | Reduce -65.5% |
| EMB iShares JP Morgan Usd Emergi | 0.70% | 31,097 | $2.8M | Add +38.8% |
| IFRA iShares US Infrastructure | 0.66% | 60,904 | $2.6M | Reduce -0.3% |
| SDY SS SPDR S&P Dividend ETF | 0.48% | 14,460 | $1.9M | Reduce -2.8% |
| CAT Caterpillar Inc. | 0.41% | 4,488 | $1.6M | Add +0.1% |
| NVDA Nvidia Corp. | 0.38% | 1,685 | $1.5M | Add +13.7% |
| DVY iShares Select Dividend ETF | 0.37% | 12,052 | $1.5M | Reduce -1.4% |
| MDY State Street SPDR S&P Midcap | 0.37% | 2,638 | $1.5M | Add +0.0% |
| OEF iShares S&P 100 ETF | 0.37% | 5,905 | $1.5M | Reduce -83.0% |
| V Visa Inc. Class A | 0.37% | 5,224 | $1.5M | Add +30.0% |
| JPM JPMorgan Chase & Co. | 0.29% | 5,743 | $1.2M | Add +3.0% |
| TLH iShares 10-20 Year Treasury | 0.27% | 10,335 | $1.1M | Add +10.2% |
| TIP iShares Tips Bond ETF | 0.27% | 9,829 | $1.1M | Add +1.3% |
| USMV iShares MSCI USA Min Vol Fac | 0.25% | 12,088 | $1.0M | Reduce -61.0% |
| MCD McDonald's Corp. | 0.25% | 3,551 | $1.0M | No change |
| XOM Exxon Mobil Corp. | 0.24% | 8,307 | $966K | Reduce -15.3% |
| GOVT iShares US Treasury Bond ETF | 0.24% | 41,584 | $947K | Reduce -27.0% |
| TSLA Tesla Inc. | 0.23% | 5,215 | $917K | Reduce -0.0% |
| AOR iShares Core 60/40 Balanced | 0.22% | 15,574 | $867K | Add +5.5% |
| BA The Boeing Co. | 0.21% | 4,373 | $844K | Add +2.3% |
| IVLU iShares MSCI International V | 0.21% | 29,166 | $823K | Reduce -1.4% |
| AMZN Amazon.com Inc. | 0.19% | 4,218 | $761K | Add +12.5% |
| IEV iShares Europe ETF | 0.18% | 13,183 | $734K | Reduce -4.4% |
| PAYX Paychex Inc. | 0.18% | 5,896 | $724K | Reduce -8.2% |
| IWF iShares Russell 1000 Growth | 0.17% | 2,024 | $682K | Add +19.0% |
| AOA iShares Core 80/20 Aggressiv | 0.17% | 9,123 | $670K | Add +0.6% |
| DE Deere & Co. | 0.16% | 1,565 | $643K | Add +2.0% |
| TRNS Transcat Inc. | 0.16% | 5,765 | $642K | No change |
| BRK.A Berkshire Hathaway Inc. Class A | 0.16% | 1 | $634K | New |
| IJH iShares Core S&P Midcap ETF | 0.15% | 9,841 | $598K | Reduce -11.0% |
| IEF iShares 7-10 Year Treasury B | 0.15% | 6,248 | $591K | Reduce -8.3% |
| WMT Walmart Inc. | 0.15% | 9,592 | $577K | Reduce -9.3% |
| DGRO iShares Core Dividend Growth | 0.14% | 9,705 | $563K | Reduce -9.8% |
| MRK Merck & Co. Inc. | 0.13% | 4,012 | $529K | Add +4.7% |
| IUSG iShares Core S&P U.S. Growth | 0.13% | 4,462 | $523K | No change |
| SUB iShares Short-Term National | 0.13% | 4,983 | $522K | Reduce -16.6% |
| ARM Arm Holdings PLC-ADR | 0.13% | 4,000 | $500K | No change |
| ORCL Oracle Corp. | 0.13% | 3,960 | $497K | Add +0.0% |
| IJR iShares Core S&P Small-Cap E | 0.12% | 4,469 | $494K | Reduce -0.3% |
| PFF iShares Preferred & Income S | 0.12% | 15,318 | $494K | Reduce -2.2% |
| IEFA iShares Core MSCI Eafe ETF | 0.12% | 6,488 | $482K | No change |
| FALN iShares Fallen Angels ETF | 0.11% | 16,648 | $447K | Reduce -5.1% |
| SUSL iShares ESG MSCI USA Leaders | 0.11% | 4,643 | $436K | Reduce -3.5% |
| IWO iShares Russell 2000 Growth | 0.11% | 1,601 | $433K | Add +0.1% |
| HON Honeywell International Inc. | 0.10% | 2,000 | $411K | No change |
| TSM Taiwan Semiconductor-SP ADR | 0.10% | 3,000 | $408K | Add +50.0% |
| LMT Lockheed Martin Corp. | 0.10% | 880 | $400K | Add +43.1% |
| AMGN Amgen Inc. | 0.10% | 1,390 | $395K | No change |
| IXN iShares Global Tech ETF | 0.10% | 5,261 | $394K | Reduce -0.5% |
| SPLV Invesco S&P 500 Low Volatili | 0.10% | 5,966 | $393K | Add +0.2% |
| LLY Eli Lilly & Co. | 0.10% | 491 | $382K | New |
| INTU Intuit Inc. | 0.09% | 575 | $373K | Add +0.2% |
| VGT Vanguard Info Tech ETF | 0.09% | 703 | $369K | New |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.09% | 7,134 | $366K | Reduce -1.6% |
| AVGO Broadcom Inc. | 0.09% | 273 | $361K | New |
| IYR iShares US Real Estate ETF | 0.09% | 3,961 | $356K | Add +0.1% |
| IJK iShares S&P Mid-Cap 400 Grow | 0.09% | 3,900 | $356K | No change |
| IGM iShares Expanded Tech Sector | 0.09% | 4,068 | $351K | Add +0.1% |
| CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET | 0.09% | 11,049 | $344K | No change |
| ABBV Abbvie Inc. | 0.08% | 1,798 | $327K | No change |
| KO The Coca-Cola Co. | 0.08% | 5,309 | $325K | Reduce -3.6% |
| XLF SS Financial Select Sector | 0.08% | 7,695 | $324K | Add +17.9% |
| PID Invesco International Divide | 0.08% | 16,422 | $304K | Reduce -6.2% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.08% | 3,870 | $301K | Reduce -12.2% |
| JNJ Johnson & Johnson | 0.08% | 1,890 | $299K | Reduce -28.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.07% | 864 | $297K | No change |
| CMCSA Comcast Corp. Class A | 0.07% | 6,713 | $291K | Reduce -3.8% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.07% | 1,977 | $287K | No change |
| CVY Invesco Zacks Multi-Asset Inc. | 0.07% | 11,083 | $285K | No change |
| RSP Invesco S&P 500 Equal Weight | 0.07% | 1,668 | $283K | Reduce -0.8% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.07% | 1,476 | $282K | Reduce -12.1% |
| VYM Vanguard High DVD Yield ETF | 0.07% | 2,309 | $279K | Reduce -8.8% |
| LCTU iShares U.S. Carbon Transiti | 0.07% | 4,858 | $279K | Reduce -6.4% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.07% | 4,061 | $267K | Reduce -18.0% |
| IXUS iShares Core Intl Stock ETF | 0.07% | 3,874 | $263K | No change |
| LAKE Lakeland Industries Inc. | 0.07% | 14,335 | $262K | No change |
Portfolio Sells Q4 2023 → Q1 2024
| IVV iShares Core S&P 500 ETF | Reduce -16.2% | 24.30% | −3.71 |
| TFLO iShares Treasury Floating Ra | Reduce -72.9% | 0.83% | −2.41 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -65.5% | 0.82% | −1.75 |
| OEF iShares S&P 100 ETF | Reduce -83.0% | 0.37% | −1.71 |
| EFV iShares MSCI Eafe Value ETF | Reduce -20.5% | 4.11% | −1.15 |
| QUAL iShares MSCI USA Quality Fac | Reduce -22.0% | 4.80% | −1.06 |
| IEMG iShares Core MSCI Emerging | Reduce -38.2% | 1.21% | −0.83 |
| ESGU iShares ESG Aware MSCI USA | Reduce -38.5% | 1.43% | −0.82 |
| TLT iShares 20+ Year Treasury BD | Reduce -16.5% | 2.05% | −0.68 |
| AAPL Apple Inc. | Reduce -2.6% | 2.34% | −0.53 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -61.0% | 0.25% | −0.39 |
| MUB iShares National Muni Bond E | Reduce -6.1% | 1.22% | −0.17 |
| TSLA Tesla Inc. | Reduce -0.0% | 0.23% | −0.12 |
| GOVT iShares US Treasury Bond ETF | Reduce -27.0% | 0.24% | −0.11 |
| VIG Vanguard Dividend Apprec ETF | Sold out | 0.00% | −0.05 |
| SO The Southern Co. | Sold out | 0.00% | −0.05 |
| SUB iShares Short-Term National | Reduce -16.6% | 0.13% | −0.04 |
| JNJ Johnson & Johnson | Reduce -28.6% | 0.08% | −0.04 |
| IEF iShares 7-10 Year Treasury B | Reduce -8.3% | 0.15% | −0.03 |
| PG The Procter & Gamble Co. | Reduce -32.6% | 0.06% | −0.03 |
| PAYX Paychex Inc. | Reduce -8.2% | 0.18% | −0.02 |
| SDY SS SPDR S&P Dividend ETF | Reduce -2.8% | 0.48% | −0.02 |
| XOM Exxon Mobil Corp. | Reduce -15.3% | 0.24% | −0.02 |
| INTC Intel Corp. | Reduce -11.1% | 0.05% | −0.02 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -18.0% | 0.07% | −0.02 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Reduce -12.2% | 0.08% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Reduce -11.0% | 0.15% | −0.01 |
| DGRO iShares Core Dividend Growth | Reduce -9.8% | 0.14% | −0.01 |
| FALN iShares Fallen Angels ETF | Reduce -5.1% | 0.11% | −0.01 |
| IEV iShares Europe ETF | Reduce -4.4% | 0.18% | −0.01 |
| EMN Eastman Chemical Co. | Reduce -17.5% | 0.06% | −0.01 |
| PID Invesco International Divide | Reduce -6.2% | 0.08% | −0.01 |
| DVY iShares Select Dividend ETF | Reduce -1.4% | 0.37% | −0.01 |
| PEP Pepsico Inc. | Reduce -12.6% | 0.05% | −0.01 |
| CMCSA Comcast Corp. Class A | Reduce -3.8% | 0.07% | −0.01 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -1.6% | 0.09% | −0.01 |
| PFF iShares Preferred & Income S | Reduce -2.2% | 0.12% | −0.01 |
| ESGE iShares Inc. iShares ESG Awar | Reduce -4.7% | 0.05% | −0.01 |
| IJR iShares Core S&P Small-Cap E | Reduce -0.3% | 0.12% | −0.01 |
| VYM Vanguard High DVD Yield ETF | Reduce -8.8% | 0.07% | −0.01 |
| KO The Coca-Cola Co. | Reduce -3.6% | 0.08% | −0.01 |
| WMT Walmart Inc. | Reduce -9.3% | 0.15% | −0.00 |
| IBM Intl Business Machines Corp. | Reduce -12.1% | 0.07% | −0.00 |
| IVLU iShares MSCI International V | Reduce -1.4% | 0.21% | −0.00 |
| LCTU iShares U.S. Carbon Transiti | Reduce -6.4% | 0.07% | −0.00 |
| VLUE iShares MSCI USA Value Facto | Reduce -1.2% | 0.06% | −0.00 |
| RSP Invesco S&P 500 Equal Weight | Reduce -0.8% | 0.07% | +0.00 |
| SUSL iShares ESG MSCI USA Leaders | Reduce -3.5% | 0.11% | +0.00 |
| IXN iShares Global Tech ETF | Reduce -0.5% | 0.10% | +0.00 |
| IFRA iShares US Infrastructure | Reduce -0.3% | 0.66% | +0.01 |
Portfolio Buys Q4 2023 → Q1 2024
| DYNF Ishrs US E F R A ETF-Usd Inc. | New | 4.20% | +4.20 |
| IVE iShares S&P 500 Value ETF | New | 3.39% | +3.39 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +32.4% | 13.93% | +2.63 |
| BINC iShares Flex I A ETF-Usd Inc. | New | 1.31% | +1.31 |
| HEFA Isha Curr Hedged MSCI Eafe | New | 0.97% | +0.97 |
| IVW iShares S&P 500 Growth ETF | Add +42.9% | 2.71% | +0.92 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +54.4% | 1.58% | +0.53 |
| EFG iShares MSCI Eafe Growth ETF | Add +6.7% | 3.54% | +0.25 |
| NVDA Nvidia Corp. | Add +13.7% | 0.38% | +0.19 |
| EMB iShares JP Morgan Usd Emergi | Add +38.8% | 0.70% | +0.17 |
| BRK.A Berkshire Hathaway Inc. Class A | New | 0.16% | +0.16 |
| IXC iShares Global Energy ETF | Add +17.1% | 0.83% | +0.14 |
| MSFT Microsoft Corp. | Add +6.3% | 0.94% | +0.10 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +19.7% | 0.94% | +0.10 |
| LLY Eli Lilly & Co. | New | 0.10% | +0.10 |
| VGT Vanguard Info Tech ETF | New | 0.09% | +0.09 |
| QQQ Invesco QQQ Trust Series 1 | Add +6.8% | 1.12% | +0.09 |
| AVGO Broadcom Inc. | New | 0.09% | +0.09 |
| V Visa Inc. Class A | Add +30.0% | 0.37% | +0.09 |
| AGG iShares Core U.S. Aggregate | New | 0.06% | +0.06 |
| CAT Caterpillar Inc. | Add +0.1% | 0.41% | +0.06 |
| IWB iShares Russell 1000 ETF | New | 0.06% | +0.06 |
| IWP iShares Russell Mid-Cap Grow | New | 0.06% | +0.06 |
| SCHZ Schwab US Aggregate Bond ETF | New | 0.06% | +0.06 |
| JAAA Janus Henderson Aaa Clo ETF | New | 0.05% | +0.05 |
| SYK Stryker Corp. | New | 0.05% | +0.05 |
| SMH Vaneck Semiconductor ETF | New | 0.05% | +0.05 |
| TSM Taiwan Semiconductor-SP ADR | Add +50.0% | 0.10% | +0.05 |
| AMZN Amazon.com Inc. | Add +12.5% | 0.19% | +0.04 |
| JPM JPMorgan Chase & Co. | Add +3.0% | 0.29% | +0.04 |
| IWF iShares Russell 1000 Growth | Add +19.0% | 0.17% | +0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.1% | 0.84% | +0.03 |
| LMT Lockheed Martin Corp. | Add +43.1% | 0.10% | +0.03 |
| MRK Merck & Co. Inc. | Add +4.7% | 0.13% | +0.02 |
| XLF SS Financial Select Sector | Add +17.9% | 0.08% | +0.02 |
| ORCL Oracle Corp. | Add +0.0% | 0.13% | +0.01 |
| MDY State Street SPDR S&P Midcap | Add +0.0% | 0.37% | +0.01 |
| AOR iShares Core 60/40 Balanced | Add +5.5% | 0.22% | +0.01 |
| IGM iShares Expanded Tech Sector | Add +0.1% | 0.09% | +0.01 |
| TLH iShares 10-20 Year Treasury | Add +10.2% | 0.27% | +0.00 |
| HDV iShares Core High Dividend E | Add +0.8% | 0.06% | +0.00 |
| STEW SRH Total Return Fund Inc. | Add +1.0% | 0.05% | +0.00 |
| IWO iShares Russell 2000 Growth | Add +0.1% | 0.11% | +0.00 |
| GLW Corning Inc. | Add +0.1% | 0.05% | +0.00 |
| AOA iShares Core 80/20 Aggressiv | Add +0.6% | 0.17% | +0.00 |
| KNIGHTSCOPE INC | Add +8.0% | 0.00% | −0.00 |
| SPLV Invesco S&P 500 Low Volatili | Add +0.2% | 0.10% | −0.00 |
| INTU Intuit Inc. | Add +0.2% | 0.09% | −0.00 |
| DE Deere & Co. | Add +2.0% | 0.16% | −0.00 |
| IYR iShares US Real Estate ETF | Add +0.1% | 0.09% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q4 2025 | 144 | $493.6M | IUSB, IVV, IVE, DYNF, IVW |
| Q3 2025 | 146 | $485.7M | IUSB, IVV, DYNF, IVW, QUAL |
| Q2 2025 | 142 | $451.9M | IUSB, IVV, QUAL, EFV, IVW |
| Q1 2025 | 125 | $426.0M | IVV, IUSB, QUAL, IVW, DYNF |
| Q4 2024 | 116 | $431.2M | IVV, IUSB, IVW, QUAL, DYNF |
| Q3 2024 | 120 | $436.8M | IVV, IUSB, IVW, QUAL, DYNF |
| Q2 2024 | 123 | $411.7M | IVV, IUSB, IVW, QUAL, DYNF |
| Q1 2024 | 123 | $397.4M | IVV, IUSB, QUAL, DYNF, EFV |