High Falls Advisors, Inc
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 13, 2025), High Falls Advisors, Inc reported 125 stock positions worth $426.0 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 13.9% of the portfolio, followed by Ishr CR Unvrse Usd BD ETF-Ui (IUSB, 13.3%) and iShares MSCI USA Quality Fac (QUAL, 6.5%). Compared with Q4 2024, it opened 18 new positions, sold out of 9, added to 56 and reduced 41. The biggest buy was iShares 10-20 Year Treasury (TLH, shares +655%) and the biggest sale iShares MSCI Eafe Growth ETF (EFG, shares −46%).
- Most Recent 13F
- Q4 2025
- Location
- ROCHESTER, NY
- CIK
- 0001569139
- Portfolio Value
- $426.0M (Q1 2025)
- SEC Filing
- 0001085146-25-003034 ↗ filed May 13, 2025
Holdings Value
Holdings 125 stocks · $426.0M
| IVV iShares Core S&P 500 ETF | 13.89% | 105,287 | $59.2M | Reduce -10.3% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 13.31% | 1,230,325 | $56.7M | Reduce -1.9% |
| QUAL iShares MSCI USA Quality Fac | 6.55% | 163,218 | $27.9M | Add +16.6% |
| IVW iShares S&P 500 Growth ETF | 6.30% | 289,135 | $26.8M | Add +0.8% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 5.59% | 487,964 | $23.8M | Add +0.7% |
| IVE iShares S&P 500 Value ETF | 4.69% | 104,833 | $20.0M | Add +42.8% |
| EFV iShares MSCI Eafe Value ETF | 4.23% | 305,897 | $18.0M | Reduce -24.3% |
| MBB iShares MBS ETF | 3.18% | 144,483 | $13.5M | Reduce -16.8% |
| AAPL Apple Inc. | 2.98% | 57,072 | $12.7M | Add +1.9% |
| EFG iShares MSCI Eafe Growth ETF | 2.77% | 117,911 | $11.8M | Reduce -46.2% |
| TLH iShares 10-20 Year Treasury | 2.46% | 101,156 | $10.5M | Add +655.1% |
| BINC iShares Flex I A ETF-Usd Inc. | 2.29% | 186,102 | $9.7M | Reduce -1.3% |
| IYW iShares Ustechnology ETF | 2.17% | 65,795 | $9.2M | Add +1.1% |
| EMXC iShares MSCI Emr MRK Ex Chna | 2.15% | 166,060 | $9.1M | Reduce -19.7% |
| IEMG iShares Core MSCI Emerging | 2.02% | 159,552 | $8.6M | Add +81.2% |
| OEF iShares S&P 100 ETF | 1.98% | 31,121 | $8.4M | Add +320.1% |
| MUB iShares National Muni Bond E | 1.91% | 77,027 | $8.1M | Add +16.7% |
| IAU iShares Gold Trust | 1.62% | 117,251 | $6.9M | Add +94.4% |
| MTUM iShares MSCI USA Momentum Fa | 1.55% | 32,646 | $6.6M | Add +0.6% |
| VTEB Vanguard Tax-Exempt Bond ETF | 1.06% | 91,321 | $4.5M | Reduce -3.8% |
| QQQ Invesco QQQ Trust Series 1 | 1.04% | 9,488 | $4.4M | Reduce -2.7% |
| EMB iShares JP Morgan Usd Emergi | 0.81% | 38,149 | $3.5M | Add +36.6% |
| HEFA Isha Curr Hedged MSCI Eafe | 0.79% | 92,315 | $3.4M | New |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.75% | 5,749 | $3.2M | Reduce -0.6% |
| MSFT Microsoft Corp. | 0.65% | 7,362 | $2.8M | Reduce -11.2% |
| ESGU iShares ESG Aware MSCI USA | 0.56% | 19,437 | $2.4M | Reduce -26.3% |
| V Visa Inc. Class A | 0.52% | 6,291 | $2.2M | Add +1.6% |
| NVDA Nvidia Corp. | 0.51% | 20,222 | $2.2M | Reduce -5.8% |
| SDY SS SPDR S&P Dividend ETF | 0.45% | 14,026 | $1.9M | Reduce -8.1% |
| GOVT iShares US Treasury Bond ETF | 0.41% | 75,646 | $1.7M | Add +8.4% |
| JPM JPMorgan Chase & Co. | 0.39% | 6,808 | $1.7M | Add +0.9% |
| CAT Caterpillar Inc. | 0.39% | 4,974 | $1.6M | Add +1.2% |
| DVY iShares Select Dividend ETF | 0.35% | 11,029 | $1.5M | Reduce -4.2% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.27% | 10,514 | $1.1M | Reduce -17.3% |
| MDY State Street SPDR S&P Midcap | 0.26% | 2,038 | $1.1M | Reduce -22.7% |
| QLTA iShares Aaa - A Rated Corpor | 0.25% | 22,439 | $1.1M | Add +17.7% |
| PAYX Paychex Inc. | 0.24% | 6,748 | $1.0M | Add +0.1% |
| AOR iShares Core 60/40 Balanced | 0.23% | 17,184 | $989K | Reduce -2.5% |
| XOM Exxon Mobil Corp. | 0.23% | 8,296 | $987K | Add +1.7% |
| USMV iShares MSCI USA Min Vol Fac | 0.22% | 9,891 | $926K | Add +34.8% |
| HON Honeywell International Inc. | 0.20% | 4,008 | $849K | No change |
| HIMU iShares High Yild Muni A ETF | 0.20% | 17,024 | $843K | New |
| IVLU iShares MSCI International V | 0.20% | 27,721 | $840K | Reduce -6.0% |
| AMZN Amazon.com Inc. | 0.20% | 4,405 | $838K | Add +1.3% |
| AOA iShares Core 80/20 Aggressiv | 0.19% | 10,700 | $819K | Reduce -0.5% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.19% | 1 | $798K | No change |
| IEV iShares Europe ETF | 0.18% | 13,250 | $771K | Reduce -8.4% |
| IWF iShares Russell 1000 Growth | 0.17% | 2,050 | $740K | Add +46.6% |
| THRO iShares U.S. Thematic Rotati | 0.16% | 21,944 | $695K | New |
| HYDB iShares High Yield Systemati | 0.16% | 14,754 | $695K | Add +4.1% |
| DE Deere & Co. | 0.16% | 1,448 | $680K | No change |
| TSM Taiwan Semiconductor-SP ADR | 0.16% | 4,000 | $664K | No change |
| IEFA iShares Core MSCI Eafe ETF | 0.14% | 7,622 | $577K | Add +48.6% |
| LAKE Lakeland Industries Inc. | 0.13% | 28,061 | $570K | Add +2.2% |
| ORCL Oracle Corp. | 0.13% | 4,071 | $569K | Add +2.5% |
| IUSG iShares Core S&P U.S. Growth | 0.13% | 4,463 | $567K | No change |
| ARM Arm Holdings PLC-ADR | 0.13% | 5,000 | $534K | No change |
| PNC PNC Financial Services Group | 0.12% | 3,008 | $529K | Add +0.1% |
| IEF iShares 7-10 Year Treasury B | 0.12% | 5,460 | $521K | Reduce -18.7% |
| ICVT iShares Convertible Bond ETF | 0.12% | 6,171 | $516K | Add +9.8% |
| VGT Vanguard Info Tech ETF | 0.12% | 930 | $504K | Add +35.4% |
| CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET | 0.12% | 15,027 | $502K | Add +14.9% |
| AVGO Broadcom Inc. | 0.12% | 2,944 | $493K | Reduce -2.5% |
| TLT iShares 20+ Year Treasury BD | 0.11% | 5,377 | $489K | Reduce -93.1% |
| LLY Eli Lilly & Co. | 0.11% | 587 | $485K | Add +3.9% |
| IJH iShares Core S&P Midcap ETF | 0.11% | 8,235 | $481K | Reduce -16.7% |
| WMT Walmart Inc. | 0.11% | 5,112 | $449K | Reduce -8.5% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.11% | 2,505 | $448K | Add +67.6% |
| SUB iShares Short-Term National | 0.10% | 4,079 | $431K | Reduce -26.6% |
| IWO iShares Russell 2000 Growth | 0.10% | 1,666 | $426K | Add +0.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.10% | 1,098 | $407K | Add +3.2% |
| LMT Lockheed Martin Corp. | 0.09% | 879 | $393K | Add +0.3% |
| ABBV Abbvie Inc. | 0.09% | 1,863 | $390K | Add +3.2% |
| IXN iShares Global Tech ETF | 0.09% | 4,990 | $378K | Reduce -5.0% |
| XLF SS Financial Select Sector | 0.09% | 7,543 | $376K | Reduce -1.1% |
| SPLV Invesco S&P 500 Low Volatili | 0.09% | 5,013 | $375K | Add +0.2% |
| GLDM SPDR Gold Minishares Trust | 0.09% | 6,010 | $372K | Add +36.5% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.09% | 4,636 | $366K | Add +0.4% |
| HYGW iShares HY Corp. BD Buywr ETF | 0.09% | 11,584 | $364K | Reduce -18.8% |
| ACWX iShares MSCI Acwi Ex US ETF | 0.08% | 6,511 | $361K | New |
| IJR iShares Core S&P Small-Cap E | 0.08% | 3,358 | $351K | Reduce -3.3% |
| KO The Coca-Cola Co. | 0.08% | 4,901 | $351K | Reduce -0.7% |
| INTU Intuit Inc. | 0.08% | 566 | $348K | No change |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.08% | 9,430 | $336K | Add +9.9% |
| GLD SPDR Gold Shares | 0.08% | 1,160 | $334K | No change |
| TSLA Tesla Inc. | 0.08% | 1,285 | $333K | Add +8.5% |
| CGGR Cap Group Growth Equity | 0.08% | 9,482 | $325K | Add +23.0% |
| IWP iShares Russell Mid-Cap Grow | 0.07% | 2,698 | $317K | Add +18.9% |
| RSP Invesco S&P 500 Equal Weight | 0.07% | 1,793 | $311K | Add +0.4% |
| MRK Merck & Co. Inc. | 0.07% | 3,451 | $310K | Add +1.6% |
| VIG Vanguard Dividend Apprec ETF | 0.07% | 1,555 | $302K | No change |
| IJK iShares S&P Mid-Cap 400 Grow | 0.07% | 3,600 | $300K | Reduce -5.3% |
| CGBL Cap Group Core Balanced filed as CAPITAL GROUP CORE BALANCED | 0.07% | 9,635 | $298K | No change |
| JNJ Johnson & Johnson | 0.07% | 1,763 | $292K | Add +2.1% |
| PEG Public Service Enterprise GP | 0.07% | 3,528 | $290K | Add +0.3% |
| IWD iShares Russell 1000 Value E | 0.07% | 1,527 | $287K | New |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.07% | 4,289 | $282K | New |
| PG The Procter & Gamble Co. | 0.07% | 1,654 | $282K | Add +8.3% |
| DGRO iShares Core Dividend Growth | 0.06% | 4,357 | $269K | Reduce -10.4% |
| IGM iShares Expanded Tech Sector | 0.06% | 2,863 | $260K | Add +16.1% |
Portfolio Sells Q4 2024 → Q1 2025
| EFG iShares MSCI Eafe Growth ETF | Reduce -46.2% | 2.77% | −2.15 |
| IVV iShares Core S&P 500 ETF | Reduce -10.3% | 13.89% | −2.14 |
| TLT iShares 20+ Year Treasury BD | Reduce -93.1% | 0.11% | −1.47 |
| EFV iShares MSCI Eafe Value ETF | Reduce -24.3% | 4.23% | −0.68 |
| IFRA iShares US Infrastructure | Sold out | 0.00% | −0.61 |
| MBB iShares MBS ETF | Reduce -16.8% | 3.18% | −0.51 |
| EMXC iShares MSCI Emr MRK Ex Chna | Reduce -19.7% | 2.15% | −0.51 |
| ESGU iShares ESG Aware MSCI USA | Reduce -26.3% | 0.56% | −0.23 |
| MSFT Microsoft Corp. | Reduce -11.2% | 0.65% | −0.16 |
| NVDA Nvidia Corp. | Reduce -5.8% | 0.51% | −0.15 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -2.7% | 1.04% | −0.11 |
| MDY State Street SPDR S&P Midcap | Reduce -22.7% | 0.26% | −0.09 |
| CLOA iShares Aaa Clo Act ETF-Usdi | Reduce -64.8% | 0.05% | −0.09 |
| AMD Advanced Micro Devices | Sold out | 0.00% | −0.07 |
| EEM iShares MSCI Emerging Market | Sold out | 0.00% | −0.05 |
| SUSL iShares ESG MSCI USA Leaders | Sold out | 0.00% | −0.05 |
| IYR iShares US Real Estate ETF | Sold out | 0.00% | −0.05 |
| VYM Vanguard High DVD Yield ETF | Sold out | 0.00% | −0.05 |
| SPSM SS SPDR P S&P 600 Small Cap | Sold out | 0.00% | −0.05 |
| USXF iShares ESG Advance MSCI USA | Sold out | 0.00% | −0.05 |
| PID Invesco International Divide | Sold out | 0.00% | −0.05 |
| AVGO Broadcom Inc. | Reduce -2.5% | 0.12% | −0.05 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -17.3% | 0.27% | −0.05 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -3.8% | 1.06% | −0.04 |
| SUB iShares Short-Term National | Reduce -26.6% | 0.10% | −0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.6% | 0.75% | −0.03 |
| IJH iShares Core S&P Midcap ETF | Reduce -16.7% | 0.11% | −0.03 |
| IEF iShares 7-10 Year Treasury B | Reduce -18.7% | 0.12% | −0.02 |
| SDY SS SPDR S&P Dividend ETF | Reduce -8.1% | 0.45% | −0.02 |
| HYGW iShares HY Corp. BD Buywr ETF | Reduce -18.8% | 0.09% | −0.02 |
| IXN iShares Global Tech ETF | Reduce -5.0% | 0.09% | −0.01 |
| WMT Walmart Inc. | Reduce -8.5% | 0.11% | −0.01 |
| IXUS iShares Core Intl Stock ETF | Reduce -23.3% | 0.05% | −0.01 |
| ITOT iShares Core S&P Total U.S. | Reduce -14.2% | 0.05% | −0.01 |
| GOOG Alphabet Inc. Class C | Reduce -0.1% | 0.05% | −0.01 |
| IJR iShares Core S&P Small-Cap E | Reduce -3.3% | 0.08% | −0.01 |
| IJK iShares S&P Mid-Cap 400 Grow | Reduce -5.3% | 0.07% | −0.01 |
| DGRO iShares Core Dividend Growth | Reduce -10.4% | 0.06% | −0.01 |
| DVY iShares Select Dividend ETF | Reduce -4.2% | 0.35% | −0.00 |
| LCTU iShares U.S. Carbon Transiti | Reduce -0.1% | 0.06% | −0.00 |
| AOR iShares Core 60/40 Balanced | Reduce -2.5% | 0.23% | −0.00 |
| AOA iShares Core 80/20 Aggressiv | Reduce -0.5% | 0.19% | +0.00 |
| XLF SS Financial Select Sector | Reduce -1.1% | 0.09% | +0.00 |
| HEZU iShares Currency Hedged MSCI | Reduce -3.7% | 0.06% | +0.00 |
| ACWV iShares MSCI Global Min Vol | Reduce -1.5% | 0.06% | +0.00 |
| IEV iShares Europe ETF | Reduce -8.4% | 0.18% | +0.01 |
| KO The Coca-Cola Co. | Reduce -0.7% | 0.08% | +0.01 |
| IVLU iShares MSCI International V | Reduce -6.0% | 0.20% | +0.01 |
| BINC iShares Flex I A ETF-Usd Inc. | Reduce -1.3% | 2.29% | +0.01 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -1.9% | 13.31% | +0.16 |
Portfolio Buys Q4 2024 → Q1 2025
| TLH iShares 10-20 Year Treasury | Add +655.1% | 2.46% | +2.15 |
| OEF iShares S&P 100 ETF | Add +320.1% | 1.98% | +1.48 |
| IVE iShares S&P 500 Value ETF | Add +42.8% | 4.69% | +1.44 |
| IEMG iShares Core MSCI Emerging | Add +81.2% | 2.02% | +0.95 |
| IAU iShares Gold Trust | Add +94.4% | 1.62% | +0.93 |
| HEFA Isha Curr Hedged MSCI Eafe | New | 0.79% | +0.79 |
| QUAL iShares MSCI USA Quality Fac | Add +16.6% | 6.55% | +0.77 |
| MUB iShares National Muni Bond E | Add +16.7% | 1.91% | +0.28 |
| EMB iShares JP Morgan Usd Emergi | Add +36.6% | 0.81% | +0.23 |
| HIMU iShares High Yild Muni A ETF | New | 0.20% | +0.20 |
| THRO iShares U.S. Thematic Rotati | New | 0.16% | +0.16 |
| ACWX iShares MSCI Acwi Ex US ETF | New | 0.08% | +0.08 |
| IWD iShares Russell 1000 Value E | New | 0.07% | +0.07 |
| USMV iShares MSCI USA Min Vol Fac | Add +34.8% | 0.22% | +0.07 |
| SPYM Ste STR SPDR PT S&P 500 ETF | New | 0.07% | +0.07 |
| V Visa Inc. Class A | Add +1.6% | 0.52% | +0.06 |
| IBHE iShares Ibonds 2025 H/Y Inc. | New | 0.06% | +0.06 |
| SUSC iShares ESG Aware Usd Corpor | New | 0.06% | +0.06 |
| IBHF iShares Ibond 2026 HY & Inc. | New | 0.06% | +0.06 |
| IBM Intl Business Machines Corp. | New | 0.06% | +0.06 |
| STIP iShares 0-5 Year Tips Bond E | New | 0.05% | +0.05 |
| AOM iShares Core 40/60 Moderate | New | 0.05% | +0.05 |
| IEFA iShares Core MSCI Eafe ETF | Add +48.6% | 0.14% | +0.05 |
| XLV SS Health Care Select Sector | New | 0.05% | +0.05 |
| BRK.B Berkshire Hathaway Inc. Class B | New | 0.05% | +0.05 |
| WEC WEC Energy Group Inc. | New | 0.05% | +0.05 |
| SCHZ Schwab US Aggregate Bond ETF | New | 0.05% | +0.05 |
| VZ Verizon Communications Inc. | New | 0.05% | +0.05 |
| GE General Electric | New | 0.05% | +0.05 |
| IWF iShares Russell 1000 Growth | Add +46.6% | 0.17% | +0.04 |
| QLTA iShares Aaa - A Rated Corpor | Add +17.7% | 0.25% | +0.04 |
| MTB M & T Bank Corp. | Add +67.6% | 0.11% | +0.04 |
| GOVT iShares US Treasury Bond ETF | Add +8.4% | 0.41% | +0.04 |
| GLDM SPDR Gold Minishares Trust | Add +36.5% | 0.09% | +0.03 |
| XOM Exxon Mobil Corp. | Add +1.7% | 0.23% | +0.03 |
| PAYX Paychex Inc. | Add +0.1% | 0.24% | +0.03 |
| VGT Vanguard Info Tech ETF | Add +35.4% | 0.12% | +0.02 |
| ABBV Abbvie Inc. | Add +3.2% | 0.09% | +0.02 |
| JPM JPMorgan Chase & Co. | Add +0.9% | 0.39% | +0.02 |
| LLY Eli Lilly & Co. | Add +3.9% | 0.11% | +0.01 |
| CGUS Cap Group Core Equity | Add +14.9% | 0.12% | +0.01 |
| JNJ Johnson & Johnson | Add +2.1% | 0.07% | +0.01 |
| ICVT iShares Convertible Bond ETF | Add +9.8% | 0.12% | +0.01 |
| CGGR Cap Group Growth Equity | Add +23.0% | 0.08% | +0.01 |
| CGDV Cap Group Dividend Value | Add +9.9% | 0.08% | +0.01 |
| HYDB iShares High Yield Systemati | Add +4.1% | 0.16% | +0.01 |
| IWP iShares Russell Mid-Cap Grow | Add +18.9% | 0.07% | +0.01 |
| PG The Procter & Gamble Co. | Add +8.3% | 0.07% | +0.01 |
| SPLV Invesco S&P 500 Low Volatili | Add +0.2% | 0.09% | +0.01 |
| META Meta Platforms Inc. Class A | Add +12.4% | 0.06% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q4 2025 | 144 | $493.6M | IUSB, IVV, IVE, DYNF, IVW |
| Q3 2025 | 146 | $485.7M | IUSB, IVV, DYNF, IVW, QUAL |
| Q2 2025 | 142 | $451.9M | IUSB, IVV, QUAL, EFV, IVW |
| Q1 2025 | 125 | $426.0M | IVV, IUSB, QUAL, IVW, DYNF |
| Q4 2024 | 116 | $431.2M | IVV, IUSB, IVW, QUAL, DYNF |
| Q3 2024 | 120 | $436.8M | IVV, IUSB, IVW, QUAL, DYNF |
| Q2 2024 | 123 | $411.7M | IVV, IUSB, IVW, QUAL, DYNF |
| Q1 2024 | 123 | $397.4M | IVV, IUSB, QUAL, DYNF, EFV |