High Falls Advisors, Inc
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 15, 2024), High Falls Advisors, Inc reported 123 stock positions worth $411.7 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 18.2% of the portfolio, followed by Ishr CR Unvrse Usd BD ETF-Ui (IUSB, 13.6%) and iShares S&P 500 Growth ETF (IVW, 7.3%). Compared with Q1 2024, it opened 11 new positions, sold out of 11, added to 55 and reduced 43. The biggest buy was iShares S&P 500 Growth ETF (IVW, shares +156%) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −25%).
- Most Recent 13F
- Q4 2025
- Location
- ROCHESTER, NY
- CIK
- 0001569139
- Portfolio Value
- $411.7M (Q2 2024)
- SEC Filing
- 0001085146-24-004025 ↗ filed Aug 15, 2024
Holdings Value
Holdings 123 stocks · $411.7M
| IVV iShares Core S&P 500 ETF | 18.24% | 137,198 | $75.1M | Reduce -25.3% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 13.60% | 1,238,051 | $56.0M | Add +1.9% |
| IVW iShares S&P 500 Growth ETF | 7.33% | 325,895 | $30.2M | Add +155.9% |
| QUAL iShares MSCI USA Quality Fac | 5.85% | 140,986 | $24.1M | Add +21.4% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 5.81% | 509,389 | $23.9M | Add +35.5% |
| EFG iShares MSCI Eafe Growth ETF | 5.19% | 209,025 | $21.4M | Add +54.2% |
| MBB iShares MBS ETF | 3.85% | 172,420 | $15.8M | Add +2.1% |
| IVE iShares S&P 500 Value ETF | 3.29% | 74,353 | $13.5M | Add +3.1% |
| AAPL Apple Inc. | 2.80% | 54,733 | $11.5M | Add +0.8% |
| IYW iShares Ustechnology ETF | 2.78% | 76,088 | $11.5M | Reduce -1.6% |
| EFV iShares MSCI Eafe Value ETF | 2.20% | 170,638 | $9.1M | Reduce -43.2% |
| EMXC iShares MSCI Emr MRK Ex Chna | 2.05% | 142,619 | $8.4M | Add +31.1% |
| IEMG iShares Core MSCI Emerging | 1.99% | 153,208 | $8.2M | Add +64.3% |
| TLT iShares 20+ Year Treasury BD | 1.99% | 89,064 | $8.2M | Add +3.4% |
| BINC iShares Flex I A ETF-Usd Inc. | 1.64% | 129,301 | $6.7M | Add +30.0% |
| MUB iShares National Muni Bond E | 1.36% | 52,589 | $5.6M | Add +16.3% |
| QQQ Invesco QQQ Trust Series 1 | 1.17% | 10,057 | $4.8M | Add +0.0% |
| HEFA Isha Curr Hedged MSCI Eafe | 0.95% | 110,044 | $3.9M | Add +0.0% |
| MSFT Microsoft Corp. | 0.90% | 8,298 | $3.7M | Reduce -6.1% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.84% | 68,785 | $3.4M | Reduce -7.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.81% | 6,104 | $3.3M | Reduce -4.1% |
| ESGU iShares ESG Aware MSCI USA | 0.75% | 25,788 | $3.1M | Reduce -47.8% |
| NVDA Nvidia Corp. | 0.66% | 22,015 | $2.7M | Add +30.6% |
| IFRA iShares US Infrastructure | 0.61% | 59,974 | $2.5M | Reduce -1.5% |
| EMB iShares JP Morgan Usd Emergi | 0.59% | 27,341 | $2.4M | Reduce -12.1% |
| SDY SS SPDR S&P Dividend ETF | 0.48% | 15,517 | $2.0M | Add +7.3% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.40% | 15,382 | $1.6M | Reduce -48.8% |
| CAT Caterpillar Inc. | 0.39% | 4,862 | $1.6M | Add +8.3% |
| OEF iShares S&P 100 ETF | 0.38% | 5,925 | $1.6M | Add +0.3% |
| IGEB iShares Investment Grade SYS | 0.35% | 32,761 | $1.5M | New |
| DVY iShares Select Dividend ETF | 0.35% | 12,000 | $1.5M | Reduce -0.4% |
| MDY State Street SPDR S&P Midcap | 0.34% | 2,638 | $1.4M | No change |
| GOVT iShares US Treasury Bond ETF | 0.34% | 61,610 | $1.4M | Add +48.2% |
| V Visa Inc. Class A | 0.33% | 5,129 | $1.3M | Reduce -1.8% |
| JPM JPMorgan Chase & Co. | 0.30% | 6,111 | $1.2M | Add +6.4% |
| TLH iShares 10-20 Year Treasury | 0.29% | 11,743 | $1.2M | Add +13.6% |
| TIP iShares Tips Bond ETF | 0.26% | 10,053 | $1.1M | Add +2.3% |
| AOR iShares Core 60/40 Balanced | 0.24% | 17,615 | $992K | Add +13.1% |
| XOM Exxon Mobil Corp. | 0.24% | 8,616 | $992K | Add +3.7% |
| MCD McDonald's Corp. | 0.22% | 3,552 | $905K | Add +0.0% |
| TSM Taiwan Semiconductor-SP ADR | 0.21% | 5,000 | $869K | Add +66.7% |
| AMZN Amazon.com Inc. | 0.20% | 4,219 | $815K | Add +0.0% |
| BA The Boeing Co. | 0.19% | 4,373 | $796K | No change |
| IWF iShares Russell 1000 Growth | 0.18% | 2,044 | $745K | Add +1.0% |
| AOA iShares Core 80/20 Aggressiv | 0.17% | 9,262 | $693K | Add +1.5% |
| IEV iShares Europe ETF | 0.16% | 12,384 | $678K | Reduce -6.1% |
| IVLU iShares MSCI International V | 0.16% | 24,707 | $678K | Reduce -15.3% |
| USMV iShares MSCI USA Min Vol Fac | 0.16% | 7,859 | $660K | Reduce -35.0% |
| ARM Arm Holdings PLC-ADR | 0.16% | 4,000 | $654K | No change |
| PAYX Paychex Inc. | 0.15% | 5,172 | $613K | Reduce -12.3% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.15% | 1 | $612K | No change |
| IJH iShares Core S&P Midcap ETF | 0.14% | 10,095 | $591K | Add +2.6% |
| IEF iShares 7-10 Year Treasury B | 0.14% | 6,290 | $589K | Add +0.7% |
| DE Deere & Co. | 0.14% | 1,553 | $580K | Reduce -0.8% |
| IUSG iShares Core S&P U.S. Growth | 0.14% | 4,463 | $569K | Add +0.0% |
| DGRO iShares Core Dividend Growth | 0.13% | 9,271 | $534K | Reduce -4.5% |
| ORCL Oracle Corp. | 0.13% | 3,754 | $530K | Reduce -5.2% |
| SUB iShares Short-Term National | 0.13% | 4,943 | $517K | Reduce -0.8% |
| CLOA iShares Aaa Clo Act ETF-Usdi | 0.12% | 9,854 | $512K | New |
| IGIB iShares 5-10Y Inv Grade Corp. | 0.12% | 9,919 | $508K | New |
| MRK Merck & Co. Inc. | 0.12% | 4,057 | $502K | Add +1.1% |
| LLY Eli Lilly & Co. | 0.12% | 526 | $476K | Add +7.1% |
| AMGN Amgen Inc. | 0.11% | 1,490 | $466K | Add +7.2% |
| IJR iShares Core S&P Small-Cap E | 0.11% | 4,219 | $450K | Reduce -5.6% |
| LAKE Lakeland Industries Inc. | 0.11% | 19,472 | $447K | Add +35.8% |
| IXN iShares Global Tech ETF | 0.11% | 5,263 | $436K | Add +0.0% |
| FALN iShares Fallen Angels ETF | 0.10% | 16,417 | $430K | Reduce -1.4% |
| HON Honeywell International Inc. | 0.10% | 2,000 | $427K | No change |
| IWO iShares Russell 2000 Growth | 0.10% | 1,602 | $421K | Add +0.1% |
| IEFA iShares Core MSCI Eafe ETF | 0.10% | 5,716 | $415K | Reduce -11.9% |
| LMT Lockheed Martin Corp. | 0.10% | 885 | $414K | Add +0.6% |
| CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET | 0.10% | 12,683 | $409K | Add +14.8% |
| TSLA Tesla Inc. | 0.10% | 2,055 | $407K | Reduce -60.6% |
| VGT Vanguard Info Tech ETF | 0.10% | 691 | $398K | Reduce -1.7% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.10% | 1,064 | $398K | Add +23.1% |
| SPLV Invesco S&P 500 Low Volatili | 0.09% | 5,978 | $388K | Add +0.2% |
| AVGO Broadcom Inc. | 0.09% | 240 | $385K | Reduce -12.1% |
| IGM iShares Expanded Tech Sector | 0.09% | 4,051 | $382K | Reduce -0.4% |
| WMT Walmart Inc. | 0.09% | 5,536 | $375K | Reduce -42.3% |
| INTU Intuit Inc. | 0.09% | 566 | $372K | Reduce -1.6% |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.09% | 6,907 | $354K | Reduce -3.2% |
| IJK iShares S&P Mid-Cap 400 Grow | 0.08% | 3,900 | $344K | No change |
| KO The Coca-Cola Co. | 0.08% | 5,309 | $338K | No change |
| IYR iShares US Real Estate ETF | 0.08% | 3,659 | $321K | Reduce -7.6% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.08% | 4,581 | $312K | Add +12.8% |
| ABBV Abbvie Inc. | 0.07% | 1,798 | $308K | No change |
| ICVT iShares Convertible Bond ETF | 0.07% | 3,910 | $307K | New |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.07% | 3,888 | $300K | Add +0.5% |
| PID Invesco International Divide | 0.07% | 16,455 | $295K | Add +0.2% |
| LCTU iShares U.S. Carbon Transiti | 0.07% | 4,785 | $284K | Reduce -1.5% |
| VIG Vanguard Dividend Apprec ETF | 0.07% | 1,555 | $284K | New |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.07% | 8,542 | $282K | Add +21.5% |
| CVY Invesco Zacks Multi-Asset Inc. | 0.07% | 11,083 | $278K | No change |
| JNJ Johnson & Johnson | 0.07% | 1,890 | $276K | No change |
| XLF SS Financial Select Sector | 0.07% | 6,563 | $270K | Reduce -14.7% |
| IXUS iShares Core Intl Stock ETF | 0.06% | 3,933 | $266K | Add +1.5% |
| VYM Vanguard High DVD Yield ETF | 0.06% | 2,214 | $263K | Reduce -4.1% |
| SUSL iShares ESG MSCI USA Leaders | 0.06% | 2,680 | $261K | Reduce -42.3% |
| GLW Corning Inc. | 0.06% | 6,622 | $257K | Add +0.1% |
| SPTI SS SPDR P Int Term TSY ETF | 0.06% | 9,181 | $257K | New |
Portfolio Sells Q1 2024 → Q2 2024
| IVV iShares Core S&P 500 ETF | Reduce -25.3% | 18.24% | −6.06 |
| EFV iShares MSCI Eafe Value ETF | Reduce -43.2% | 2.20% | −1.91 |
| TFLO iShares Treasury Floating Ra | Sold out | 0.00% | −0.83 |
| IXC iShares Global Energy ETF | Reduce -92.2% | 0.06% | −0.77 |
| ESGU iShares ESG Aware MSCI USA | Reduce -47.8% | 0.75% | −0.68 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -48.8% | 0.40% | −0.42 |
| TRNS Transcat Inc. | Sold out | 0.00% | −0.16 |
| TSLA Tesla Inc. | Reduce -60.6% | 0.10% | −0.13 |
| EMB iShares JP Morgan Usd Emergi | Reduce -12.1% | 0.59% | −0.11 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -7.0% | 0.84% | −0.10 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -35.0% | 0.16% | −0.09 |
| CMCSA Comcast Corp. Class A | Sold out | 0.00% | −0.07 |
| PFF iShares Preferred & Income S | Reduce -48.5% | 0.06% | −0.06 |
| IWB iShares Russell 1000 ETF | Sold out | 0.00% | −0.06 |
| SCHZ Schwab US Aggregate Bond ETF | Sold out | 0.00% | −0.06 |
| HXL Hexcel Corp. | Sold out | 0.00% | −0.06 |
| WMT Walmart Inc. | Reduce -42.3% | 0.09% | −0.05 |
| JAAA Janus Henderson Aaa Clo ETF | Sold out | 0.00% | −0.05 |
| INTC Intel Corp. | Sold out | 0.00% | −0.05 |
| SYK Stryker Corp. | Sold out | 0.00% | −0.05 |
| IFRA iShares US Infrastructure | Reduce -1.5% | 0.61% | −0.05 |
| PEP Pepsico Inc. | Sold out | 0.00% | −0.05 |
| SUSL iShares ESG MSCI USA Leaders | Reduce -42.3% | 0.06% | −0.05 |
| IVLU iShares MSCI International V | Reduce -15.3% | 0.16% | −0.04 |
| V Visa Inc. Class A | Reduce -1.8% | 0.33% | −0.04 |
| MSFT Microsoft Corp. | Reduce -6.1% | 0.90% | −0.03 |
| PAYX Paychex Inc. | Reduce -12.3% | 0.15% | −0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -4.1% | 0.81% | −0.03 |
| DVY iShares Select Dividend ETF | Reduce -0.4% | 0.35% | −0.02 |
| DE Deere & Co. | Reduce -0.8% | 0.14% | −0.02 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -11.9% | 0.10% | −0.02 |
| IEV iShares Europe ETF | Reduce -6.1% | 0.16% | −0.02 |
| MTB M & T Bank Corp. | Reduce -25.4% | 0.05% | −0.02 |
| IBM Intl Business Machines Corp. | Reduce -14.0% | 0.05% | −0.02 |
| RSP Invesco S&P 500 Equal Weight | Reduce -19.0% | 0.05% | −0.02 |
| XLF SS Financial Select Sector | Reduce -14.7% | 0.07% | −0.02 |
| IJR iShares Core S&P Small-Cap E | Reduce -5.6% | 0.11% | −0.01 |
| DGRO iShares Core Dividend Growth | Reduce -4.5% | 0.13% | −0.01 |
| IYR iShares US Real Estate ETF | Reduce -7.6% | 0.08% | −0.01 |
| HDV iShares Core High Dividend E | Reduce -10.6% | 0.05% | −0.01 |
| FALN iShares Fallen Angels ETF | Reduce -1.4% | 0.10% | −0.01 |
| AGG iShares Core U.S. Aggregate | Reduce -7.9% | 0.06% | −0.01 |
| ACWV iShares MSCI Global Min Vol | Reduce -7.0% | 0.06% | −0.01 |
| VYM Vanguard High DVD Yield ETF | Reduce -4.1% | 0.06% | −0.01 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -3.2% | 0.09% | −0.01 |
| SUB iShares Short-Term National | Reduce -0.8% | 0.13% | −0.01 |
| INTU Intuit Inc. | Reduce -1.6% | 0.09% | −0.00 |
| KNIGHTSCOPE INC | Sold out | 0.00% | −0.00 |
| LCTU iShares U.S. Carbon Transiti | Reduce -1.5% | 0.07% | −0.00 |
| AVGO Broadcom Inc. | Reduce -12.1% | 0.09% | +0.00 |
Portfolio Buys Q1 2024 → Q2 2024
| IVW iShares S&P 500 Growth ETF | Add +155.9% | 7.33% | +4.62 |
| EFG iShares MSCI Eafe Growth ETF | Add +54.2% | 5.19% | +1.65 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +35.5% | 5.81% | +1.61 |
| QUAL iShares MSCI USA Quality Fac | Add +21.4% | 5.85% | +1.05 |
| IEMG iShares Core MSCI Emerging | Add +64.3% | 1.99% | +0.78 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +31.1% | 2.05% | +0.48 |
| AAPL Apple Inc. | Add +0.8% | 2.80% | +0.46 |
| IGEB iShares Investment Grade SYS | New | 0.35% | +0.35 |
| BINC iShares Flex I A ETF-Usd Inc. | Add +30.0% | 1.64% | +0.33 |
| NVDA Nvidia Corp. | Add +30.6% | 0.66% | +0.28 |
| MUB iShares National Muni Bond E | Add +16.3% | 1.36% | +0.14 |
| CLOA iShares Aaa Clo Act ETF-Usdi | New | 0.12% | +0.12 |
| IGIB iShares 5-10Y Inv Grade Corp. | New | 0.12% | +0.12 |
| TSM Taiwan Semiconductor-SP ADR | Add +66.7% | 0.21% | +0.11 |
| GOVT iShares US Treasury Bond ETF | Add +48.2% | 0.34% | +0.10 |
| ICVT iShares Convertible Bond ETF | New | 0.07% | +0.07 |
| VIG Vanguard Dividend Apprec ETF | New | 0.07% | +0.07 |
| SPTI SS SPDR P Int Term TSY ETF | New | 0.06% | +0.06 |
| GOOG Alphabet Inc. Class C | New | 0.06% | +0.06 |
| CGGR Cap Group Growth Equity | New | 0.06% | +0.06 |
| CGGO Cap Group Global Growth | New | 0.05% | +0.05 |
| VZ Verizon Communications Inc. | New | 0.05% | +0.05 |
| DSI iShares ESG MSCI KLD 400 ETF | New | 0.05% | +0.05 |
| QQQ Invesco QQQ Trust Series 1 | Add +0.0% | 1.17% | +0.05 |
| LAKE Lakeland Industries Inc. | Add +35.8% | 0.11% | +0.04 |
| AOR iShares Core 60/40 Balanced | Add +13.1% | 0.24% | +0.02 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +23.1% | 0.10% | +0.02 |
| TLH iShares 10-20 Year Treasury | Add +13.6% | 0.29% | +0.02 |
| LLY Eli Lilly & Co. | Add +7.1% | 0.12% | +0.02 |
| AMGN Amgen Inc. | Add +7.2% | 0.11% | +0.01 |
| OEF iShares S&P 100 ETF | Add +0.3% | 0.38% | +0.01 |
| CGUS Cap Group Core Equity | Add +14.8% | 0.10% | +0.01 |
| CGDV Cap Group Dividend Value | Add +21.5% | 0.07% | +0.01 |
| JPM JPMorgan Chase & Co. | Add +6.4% | 0.30% | +0.01 |
| IWF iShares Russell 1000 Growth | Add +1.0% | 0.18% | +0.01 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +12.8% | 0.08% | +0.01 |
| GLW Corning Inc. | Add +0.1% | 0.06% | +0.01 |
| IXN iShares Global Tech ETF | Add +0.0% | 0.11% | +0.01 |
| AMZN Amazon.com Inc. | Add +0.0% | 0.20% | +0.01 |
| IUSG iShares Core S&P U.S. Growth | Add +0.0% | 0.14% | +0.01 |
| PEG Public Service Enterprise GP | Add +1.0% | 0.06% | +0.00 |
| IWP iShares Russell Mid-Cap Grow | Add +12.9% | 0.06% | +0.00 |
| ESGE iShares Inc. iShares ESG Awar | Add +3.5% | 0.06% | +0.00 |
| SDY SS SPDR S&P Dividend ETF | Add +7.3% | 0.48% | +0.00 |
| LMT Lockheed Martin Corp. | Add +0.6% | 0.10% | −0.00 |
| AOA iShares Core 80/20 Aggressiv | Add +1.5% | 0.17% | −0.00 |
| IXUS iShares Core Intl Stock ETF | Add +1.5% | 0.06% | −0.00 |
| XOM Exxon Mobil Corp. | Add +3.7% | 0.24% | −0.00 |
| STEW SRH Total Return Fund Inc. | Add +1.0% | 0.04% | −0.00 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Add +0.5% | 0.07% | −0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q4 2025 | 144 | $493.6M | IUSB, IVV, IVE, DYNF, IVW |
| Q3 2025 | 146 | $485.7M | IUSB, IVV, DYNF, IVW, QUAL |
| Q2 2025 | 142 | $451.9M | IUSB, IVV, QUAL, EFV, IVW |
| Q1 2025 | 125 | $426.0M | IVV, IUSB, QUAL, IVW, DYNF |
| Q4 2024 | 116 | $431.2M | IVV, IUSB, IVW, QUAL, DYNF |
| Q3 2024 | 120 | $436.8M | IVV, IUSB, IVW, QUAL, DYNF |
| Q2 2024 | 123 | $411.7M | IVV, IUSB, IVW, QUAL, DYNF |
| Q1 2024 | 123 | $397.4M | IVV, IUSB, QUAL, DYNF, EFV |