High Falls Advisors, Inc
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 15, 2024), High Falls Advisors, Inc reported 120 stock positions worth $436.8 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 16.0% of the portfolio, followed by Ishr CR Unvrse Usd BD ETF-Ui (IUSB, 15.5%) and iShares S&P 500 Growth ETF (IVW, 6.7%). Compared with Q2 2024, it opened 6 new positions, sold out of 9, added to 60 and reduced 46. The biggest buy was iShares MSCI Eafe Value ETF (EFV, shares +119%) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −12%).
- Most Recent 13F
- Q4 2025
- Location
- ROCHESTER, NY
- CIK
- 0001569139
- Portfolio Value
- $436.8M (Q3 2024)
- SEC Filing
- 0001085146-24-005983 ↗ filed Nov 15, 2024
Holdings Value
Holdings 120 stocks · $436.8M
| IVV iShares Core S&P 500 ETF | 16.03% | 121,409 | $70.0M | Reduce -11.5% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 15.47% | 1,434,311 | $67.6M | Add +15.8% |
| IVW iShares S&P 500 Growth ETF | 6.69% | 305,162 | $29.2M | Reduce -6.4% |
| QUAL iShares MSCI USA Quality Fac | 5.85% | 142,486 | $25.5M | Add +1.1% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 5.79% | 510,835 | $25.3M | Add +0.3% |
| EFV iShares MSCI Eafe Value ETF | 4.91% | 373,048 | $21.5M | Add +118.6% |
| EFG iShares MSCI Eafe Growth ETF | 4.69% | 190,289 | $20.5M | Reduce -9.0% |
| MBB iShares MBS ETF | 3.72% | 169,395 | $16.2M | Reduce -1.8% |
| IVE iShares S&P 500 Value ETF | 3.32% | 73,585 | $14.5M | Reduce -1.0% |
| AAPL Apple Inc. | 2.96% | 55,479 | $12.9M | Add +1.4% |
| EMXC iShares MSCI Emr MRK Ex Chna | 2.75% | 196,641 | $12.0M | Add +37.9% |
| IYW iShares Ustechnology ETF | 2.40% | 69,080 | $10.5M | Reduce -9.2% |
| BINC iShares Flex I A ETF-Usd Inc. | 2.25% | 183,832 | $9.8M | Add +42.2% |
| MUB iShares National Muni Bond E | 1.69% | 68,149 | $7.4M | Add +29.6% |
| TLT iShares 20+ Year Treasury BD | 1.56% | 69,557 | $6.8M | Reduce -21.9% |
| IEMG iShares Core MSCI Emerging | 1.14% | 86,994 | $5.0M | Reduce -43.2% |
| QQQ Invesco QQQ Trust Series 1 | 1.10% | 9,810 | $4.8M | Reduce -2.5% |
| MSFT Microsoft Corp. | 0.83% | 8,427 | $3.6M | Add +1.6% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.80% | 68,629 | $3.5M | Reduce -0.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.79% | 6,026 | $3.5M | Reduce -1.3% |
| ESGU iShares ESG Aware MSCI USA | 0.77% | 26,692 | $3.4M | Add +3.5% |
| IFRA iShares US Infrastructure | 0.64% | 59,802 | $2.8M | Reduce -0.3% |
| EMB iShares JP Morgan Usd Emergi | 0.59% | 27,410 | $2.6M | Add +0.3% |
| NVDA Nvidia Corp. | 0.57% | 20,562 | $2.5M | Reduce -6.6% |
| SDY SS SPDR S&P Dividend ETF | 0.50% | 15,523 | $2.2M | Add +0.0% |
| OEF iShares S&P 100 ETF | 0.47% | 7,382 | $2.0M | Add +24.6% |
| CAT Caterpillar Inc. | 0.43% | 4,852 | $1.9M | Reduce -0.2% |
| GOVT iShares US Treasury Bond ETF | 0.41% | 76,064 | $1.8M | Add +23.5% |
| DVY iShares Select Dividend ETF | 0.37% | 11,864 | $1.6M | Reduce -1.1% |
| IGEB iShares Investment Grade SYS | 0.36% | 33,715 | $1.6M | Add +2.9% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.35% | 13,504 | $1.5M | Reduce -12.2% |
| TLH iShares 10-20 Year Treasury | 0.35% | 13,908 | $1.5M | Add +18.4% |
| MDY State Street SPDR S&P Midcap | 0.34% | 2,638 | $1.5M | No change |
| V Visa Inc. Class A | 0.32% | 5,145 | $1.4M | Add +0.3% |
| JPM JPMorgan Chase & Co. | 0.31% | 6,388 | $1.3M | Add +4.5% |
| AOR iShares Core 60/40 Balanced | 0.24% | 17,341 | $1.0M | Reduce -1.6% |
| MCD McDonald's Corp. | 0.23% | 3,238 | $986K | Reduce -8.8% |
| XOM Exxon Mobil Corp. | 0.22% | 8,195 | $961K | Reduce -4.9% |
| QLTA iShares Aaa - A Rated Corpor | 0.19% | 17,232 | $847K | New |
| IEV iShares Europe ETF | 0.19% | 14,395 | $839K | Add +16.2% |
| AMZN Amazon.com Inc. | 0.19% | 4,445 | $828K | Add +5.4% |
| AOA iShares Core 80/20 Aggressiv | 0.18% | 10,048 | $793K | Add +8.5% |
| IVLU iShares MSCI International V | 0.17% | 25,456 | $752K | Add +3.0% |
| PAYX Paychex Inc. | 0.16% | 5,327 | $715K | Add +3.0% |
| TSM Taiwan Semiconductor-SP ADR | 0.16% | 4,000 | $695K | Reduce -20.0% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.16% | 1 | $691K | No change |
| USMV iShares MSCI USA Min Vol Fac | 0.16% | 7,503 | $685K | Reduce -4.5% |
| IWF iShares Russell 1000 Growth | 0.15% | 1,803 | $677K | Reduce -11.8% |
| CLOA iShares Aaa Clo Act ETF-Usdi | 0.15% | 12,814 | $666K | Add +30.0% |
| BA The Boeing Co. | 0.15% | 4,273 | $650K | Reduce -2.3% |
| IJH iShares Core S&P Midcap ETF | 0.15% | 10,364 | $646K | Add +2.7% |
| ARM Arm Holdings PLC-ADR | 0.15% | 4,500 | $644K | Add +12.5% |
| ORCL Oracle Corp. | 0.15% | 3,771 | $643K | Add +0.5% |
| DE Deere & Co. | 0.14% | 1,446 | $603K | Reduce -6.9% |
| SUB iShares Short-Term National | 0.14% | 5,564 | $591K | Add +12.6% |
| IUSG iShares Core S&P U.S. Growth | 0.13% | 4,463 | $589K | No change |
| LAKE Lakeland Industries Inc. | 0.13% | 28,472 | $572K | Add +46.2% |
| TSLA Tesla Inc. | 0.13% | 2,184 | $571K | Add +6.3% |
| IEF iShares 7-10 Year Treasury B | 0.13% | 5,571 | $547K | Reduce -11.4% |
| LMT Lockheed Martin Corp. | 0.12% | 890 | $520K | Add +0.6% |
| DGRO iShares Core Dividend Growth | 0.12% | 8,156 | $511K | Reduce -12.0% |
| AVGO Broadcom Inc. | 0.12% | 2,939 | $507K | Add +22.5% |
| LLY Eli Lilly & Co. | 0.11% | 560 | $496K | Add +6.5% |
| IJR iShares Core S&P Small-Cap E | 0.11% | 4,177 | $489K | Reduce -1.0% |
| AMGN Amgen Inc. | 0.11% | 1,496 | $482K | Add +0.4% |
| IWO iShares Russell 2000 Growth | 0.10% | 1,604 | $456K | Add +0.1% |
| WMT Walmart Inc. | 0.10% | 5,585 | $451K | Add +0.9% |
| IEFA iShares Core MSCI Eafe ETF | 0.10% | 5,649 | $441K | Reduce -1.2% |
| MRK Merck & Co. Inc. | 0.10% | 3,872 | $440K | Reduce -4.6% |
| CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET | 0.10% | 12,688 | $435K | Add +0.0% |
| IXN iShares Global Tech ETF | 0.10% | 5,261 | $434K | Reduce -0.0% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.10% | 5,187 | $419K | Add +13.2% |
| HON Honeywell International Inc. | 0.10% | 2,007 | $415K | Add +0.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.09% | 1,064 | $408K | No change |
| KO The Coca-Cola Co. | 0.09% | 5,350 | $384K | Add +0.8% |
| VGT Vanguard Info Tech ETF | 0.09% | 653 | $383K | Reduce -5.5% |
| PNC PNC Financial Services Group | 0.08% | 2,004 | $370K | New |
| ABBV Abbvie Inc. | 0.08% | 1,816 | $359K | Add +1.0% |
| IJK iShares S&P Mid-Cap 400 Grow | 0.08% | 3,900 | $359K | No change |
| SPLV Invesco S&P 500 Low Volatili | 0.08% | 4,993 | $358K | Reduce -16.5% |
| JNJ Johnson & Johnson | 0.08% | 2,186 | $354K | Add +15.7% |
| INTU Intuit Inc. | 0.08% | 569 | $353K | Add +0.5% |
| ICVT iShares Convertible Bond ETF | 0.08% | 4,211 | $352K | Add +7.7% |
| XLF SS Financial Select Sector | 0.08% | 7,609 | $345K | Add +15.9% |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.08% | 6,336 | $334K | Reduce -8.3% |
| RSP Invesco S&P 500 Equal Weight | 0.07% | 1,781 | $319K | Add +31.8% |
| SUSL iShares ESG MSCI USA Leaders | 0.07% | 3,100 | $315K | Add +15.7% |
| PEG Public Service Enterprise GP | 0.07% | 3,502 | $312K | Add +0.6% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.07% | 8,553 | $312K | Add +0.1% |
| VIG Vanguard Dividend Apprec ETF | 0.07% | 1,555 | $308K | No change |
| GLW Corning Inc. | 0.07% | 6,635 | $300K | Add +0.2% |
| IXUS iShares Core Intl Stock ETF | 0.07% | 4,097 | $298K | Add +4.2% |
| VZ Verizon Communications Inc. | 0.07% | 6,401 | $287K | Add +24.1% |
| EMN Eastman Chemical Co. | 0.07% | 2,554 | $286K | Add +0.1% |
| LCTU iShares U.S. Carbon Transiti | 0.06% | 4,245 | $266K | Reduce -11.3% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.06% | 1,486 | $265K | Add +0.8% |
| PG The Procter & Gamble Co. | 0.06% | 1,514 | $262K | Add +1.8% |
| IYR iShares US Real Estate ETF | 0.06% | 2,558 | $261K | Reduce -30.1% |
| IGM iShares Expanded Tech Sector | 0.06% | 2,713 | $260K | Reduce -33.0% |
| VYM Vanguard High DVD Yield ETF | 0.06% | 2,011 | $258K | Reduce -9.2% |
Portfolio Sells Q2 2024 → Q3 2024
| IVV iShares Core S&P 500 ETF | Reduce -11.5% | 16.03% | −2.21 |
| HEFA Isha Curr Hedged MSCI Eafe | Sold out | 0.00% | −0.95 |
| IEMG iShares Core MSCI Emerging | Reduce -43.2% | 1.14% | −0.85 |
| IVW iShares S&P 500 Growth ETF | Reduce -6.4% | 6.69% | −0.64 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -9.0% | 4.69% | −0.51 |
| TLT iShares 20+ Year Treasury BD | Reduce -21.9% | 1.56% | −0.42 |
| IYW iShares Ustechnology ETF | Reduce -9.2% | 2.40% | −0.38 |
| TIP iShares Tips Bond ETF | Sold out | 0.00% | −0.26 |
| MBB iShares MBS ETF | Reduce -1.8% | 3.72% | −0.13 |
| IGIB iShares 5-10Y Inv Grade Corp. | Sold out | 0.00% | −0.12 |
| NVDA Nvidia Corp. | Reduce -6.6% | 0.57% | −0.09 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -2.5% | 1.10% | −0.07 |
| CVY Invesco Zacks Multi-Asset Inc. | Sold out | 0.00% | −0.07 |
| SPTI SS SPDR P Int Term TSY ETF | Sold out | 0.00% | −0.06 |
| PFF iShares Preferred & Income S | Sold out | 0.00% | −0.06 |
| SMH Vaneck Semiconductor ETF | Sold out | 0.00% | −0.06 |
| AGG iShares Core U.S. Aggregate | Sold out | 0.00% | −0.06 |
| FALN iShares Fallen Angels ETF | Reduce -51.1% | 0.05% | −0.05 |
| TSM Taiwan Semiconductor-SP ADR | Reduce -20.0% | 0.16% | −0.05 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -12.2% | 0.35% | −0.05 |
| DSI iShares ESG MSCI KLD 400 ETF | Sold out | 0.00% | −0.05 |
| BA The Boeing Co. | Reduce -2.3% | 0.15% | −0.04 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -0.2% | 0.80% | −0.03 |
| IGM iShares Expanded Tech Sector | Reduce -33.0% | 0.06% | −0.03 |
| IWF iShares Russell 1000 Growth | Reduce -11.8% | 0.15% | −0.03 |
| MRK Merck & Co. Inc. | Reduce -4.6% | 0.10% | −0.02 |
| XOM Exxon Mobil Corp. | Reduce -4.9% | 0.22% | −0.02 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Reduce -27.2% | 0.05% | −0.02 |
| IYR iShares US Real Estate ETF | Reduce -30.1% | 0.06% | −0.02 |
| IEF iShares 7-10 Year Treasury B | Reduce -11.4% | 0.13% | −0.02 |
| PID Invesco International Divide | Reduce -25.8% | 0.06% | −0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -1.3% | 0.79% | −0.02 |
| DGRO iShares Core Dividend Growth | Reduce -12.0% | 0.12% | −0.01 |
| SPLV Invesco S&P 500 Low Volatili | Reduce -16.5% | 0.08% | −0.01 |
| IXC iShares Global Energy ETF | Reduce -11.1% | 0.05% | −0.01 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -8.3% | 0.08% | −0.01 |
| VGT Vanguard Info Tech ETF | Reduce -5.5% | 0.09% | −0.01 |
| IWP iShares Russell Mid-Cap Grow | Reduce -15.1% | 0.05% | −0.01 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -17.3% | 0.05% | −0.01 |
| LCTU iShares U.S. Carbon Transiti | Reduce -11.3% | 0.06% | −0.01 |
| IXN iShares Global Tech ETF | Reduce -0.0% | 0.10% | −0.01 |
| AOR iShares Core 60/40 Balanced | Reduce -1.6% | 0.24% | −0.01 |
| VYM Vanguard High DVD Yield ETF | Reduce -9.2% | 0.06% | −0.00 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -4.5% | 0.16% | −0.00 |
| DE Deere & Co. | Reduce -6.9% | 0.14% | −0.00 |
| VLUE iShares MSCI USA Value Facto | Reduce -1.0% | 0.05% | −0.00 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -1.2% | 0.10% | +0.00 |
| ACWV iShares MSCI Global Min Vol | Reduce -1.9% | 0.06% | +0.00 |
| IBM Intl Business Machines Corp. | Reduce -14.7% | 0.05% | +0.00 |
| IJR iShares Core S&P Small-Cap E | Reduce -1.0% | 0.11% | +0.00 |
Portfolio Buys Q2 2024 → Q3 2024
| EFV iShares MSCI Eafe Value ETF | Add +118.6% | 4.91% | +2.71 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +15.8% | 15.47% | +1.87 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +37.9% | 2.75% | +0.70 |
| BINC iShares Flex I A ETF-Usd Inc. | Add +42.2% | 2.25% | +0.61 |
| MUB iShares National Muni Bond E | Add +29.6% | 1.69% | +0.33 |
| QLTA iShares Aaa - A Rated Corpor | New | 0.19% | +0.19 |
| AAPL Apple Inc. | Add +1.4% | 2.96% | +0.16 |
| OEF iShares S&P 100 ETF | Add +24.6% | 0.47% | +0.09 |
| PNC PNC Financial Services Group | New | 0.08% | +0.08 |
| GOVT iShares US Treasury Bond ETF | Add +23.5% | 0.41% | +0.07 |
| GLD SPDR Gold Shares | New | 0.06% | +0.06 |
| TLH iShares 10-20 Year Treasury | Add +18.4% | 0.35% | +0.06 |
| META Meta Platforms Inc. Class A | New | 0.05% | +0.05 |
| HEZU iShares Currency Hedged MSCI | New | 0.05% | +0.05 |
| SYK Stryker Corp. | New | 0.05% | +0.05 |
| TSLA Tesla Inc. | Add +6.3% | 0.13% | +0.03 |
| CLOA iShares Aaa Clo Act ETF-Usdi | Add +30.0% | 0.15% | +0.03 |
| IEV iShares Europe ETF | Add +16.2% | 0.19% | +0.03 |
| SDY SS SPDR S&P Dividend ETF | Add +0.0% | 0.50% | +0.03 |
| ESGU iShares ESG Aware MSCI USA | Add +3.5% | 0.77% | +0.02 |
| AVGO Broadcom Inc. | Add +22.5% | 0.12% | +0.02 |
| LAKE Lakeland Industries Inc. | Add +46.2% | 0.13% | +0.02 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +13.2% | 0.10% | +0.02 |
| RSP Invesco S&P 500 Equal Weight | Add +31.8% | 0.07% | +0.02 |
| LMT Lockheed Martin Corp. | Add +0.6% | 0.12% | +0.02 |
| ORCL Oracle Corp. | Add +0.5% | 0.15% | +0.02 |
| PAYX Paychex Inc. | Add +3.0% | 0.16% | +0.01 |
| VZ Verizon Communications Inc. | Add +24.1% | 0.07% | +0.01 |
| JNJ Johnson & Johnson | Add +15.7% | 0.08% | +0.01 |
| XLF SS Financial Select Sector | Add +15.9% | 0.08% | +0.01 |
| AOA iShares Core 80/20 Aggressiv | Add +8.5% | 0.18% | +0.01 |
| WMT Walmart Inc. | Add +0.9% | 0.10% | +0.01 |
| SUB iShares Short-Term National | Add +12.6% | 0.14% | +0.01 |
| PEG Public Service Enterprise GP | Add +0.6% | 0.07% | +0.01 |
| SUSL iShares ESG MSCI USA Leaders | Add +15.7% | 0.07% | +0.01 |
| JPM JPMorgan Chase & Co. | Add +4.5% | 0.31% | +0.01 |
| IVLU iShares MSCI International V | Add +3.0% | 0.17% | +0.01 |
| ABBV Abbvie Inc. | Add +1.0% | 0.08% | +0.01 |
| MTB M & T Bank Corp. | Add +0.8% | 0.06% | +0.01 |
| GLW Corning Inc. | Add +0.2% | 0.07% | +0.01 |
| ICVT iShares Convertible Bond ETF | Add +7.7% | 0.08% | +0.01 |
| KO The Coca-Cola Co. | Add +0.8% | 0.09% | +0.01 |
| IGEB iShares Investment Grade SYS | Add +2.9% | 0.36% | +0.01 |
| EMN Eastman Chemical Co. | Add +0.1% | 0.07% | +0.00 |
| IJH iShares Core S&P Midcap ETF | Add +2.7% | 0.15% | +0.00 |
| IXUS iShares Core Intl Stock ETF | Add +4.2% | 0.07% | +0.00 |
| CGDV Cap Group Dividend Value | Add +0.1% | 0.07% | +0.00 |
| IWO iShares Russell 2000 Growth | Add +0.1% | 0.10% | +0.00 |
| HDV iShares Core High Dividend E | Add +1.9% | 0.05% | +0.00 |
| ESGE iShares Inc. iShares ESG Awar | Add +0.3% | 0.06% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q4 2025 | 144 | $493.6M | IUSB, IVV, IVE, DYNF, IVW |
| Q3 2025 | 146 | $485.7M | IUSB, IVV, DYNF, IVW, QUAL |
| Q2 2025 | 142 | $451.9M | IUSB, IVV, QUAL, EFV, IVW |
| Q1 2025 | 125 | $426.0M | IVV, IUSB, QUAL, IVW, DYNF |
| Q4 2024 | 116 | $431.2M | IVV, IUSB, IVW, QUAL, DYNF |
| Q3 2024 | 120 | $436.8M | IVV, IUSB, IVW, QUAL, DYNF |
| Q2 2024 | 123 | $411.7M | IVV, IUSB, IVW, QUAL, DYNF |
| Q1 2024 | 123 | $397.4M | IVV, IUSB, QUAL, DYNF, EFV |