High Falls Advisors, Inc

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 16, 2024), High Falls Advisors, Inc reported 123 stock positions worth $397.4 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 24.3% of the portfolio, followed by Ishr CR Unvrse Usd BD ETF-Ui (IUSB, 13.9%) and iShares MSCI USA Quality Fac (QUAL, 4.8%). Compared with Q4 2023, it opened 15 new positions, sold out of 2, added to 38 and reduced 49. The biggest buy was a new position in Ishrs US E F R A ETF-Usd (DYNF) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −16%).

Most Recent 13F
Q4 2025
Location
ROCHESTER, NY
CIK
0001569139
Portfolio Value
$397.4M (Q1 2024)
SEC Filing
0001085146-24-002650 ↗ filed May 16, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $397.4M $397.4M Q1 2024 Q2 2024: $411.7M Q2 2024 Q3 2024: $436.8M Q3 2024 Q4 2024: $431.2M Q4 2024 Q1 2025: $426.0M Q1 2025 Q2 2025: $451.9M Q2 2025 Q3 2025: $485.7M Q3 2025 Q4 2025: $493.6M Q4 2025

Holdings 123 stocks · $397.4M
IVV iShares Core S&P 500 ETF 24.30% 183,677 $96.6M Reduce -16.2%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 13.93% 1,214,341 $55.4M Add +32.4%
QUAL iShares MSCI USA Quality Fac 4.80% 116,129 $19.1M Reduce -22.0%
DYNF Ishrs US E F R A ETF-Usd Inc. 4.20% 375,945 $16.7M New
EFV iShares MSCI Eafe Value ETF 4.11% 300,228 $16.3M Reduce -20.5%
MBB iShares MBS ETF 3.93% 168,798 $15.6M Add +1.9%
EFG iShares MSCI Eafe Growth ETF 3.54% 135,587 $14.1M Add +6.7%
IVE iShares S&P 500 Value ETF 3.39% 72,130 $13.5M New
IVW iShares S&P 500 Growth ETF 2.71% 127,333 $10.8M Add +42.9%
IYW iShares Ustechnology ETF 2.63% 77,359 $10.4M Reduce -2.4%
AAPL Apple Inc. 2.34% 54,317 $9.3M Reduce -2.6%
TLT iShares 20+ Year Treasury BD 2.05% 86,098 $8.1M Reduce -16.5%
EMXC iShares MSCI Emr MRK Ex Chna 1.58% 108,754 $6.3M Add +54.4%
ESGU iShares ESG Aware MSCI USA 1.43% 49,360 $5.7M Reduce -38.5%
BINC iShares Flex I A ETF-Usd Inc. 1.31% 99,453 $5.2M New
MUB iShares National Muni Bond E 1.22% 45,233 $4.9M Reduce -6.1%
IEMG iShares Core MSCI Emerging 1.21% 93,220 $4.8M Reduce -38.2%
QQQ Invesco QQQ Trust Series 1 1.12% 10,056 $4.5M Add +6.8%
HEFA Isha Curr Hedged MSCI Eafe 0.97% 110,014 $3.8M New
VTEB Vanguard Tax-Exempt Bond ETF 0.94% 73,986 $3.7M Add +19.7%
MSFT Microsoft Corp. 0.94% 8,839 $3.7M Add +6.3%
SPY SS SPDR S&P 500 ETF Trust-US 0.84% 6,363 $3.3M Add +0.1%
TFLO iShares Treasury Floating Ra 0.83% 65,023 $3.3M Reduce -72.9%
IXC iShares Global Energy ETF 0.83% 76,712 $3.3M Add +17.1%
LQD Ishr Ibx Usd Invgd CB ETF-Ui 0.82% 30,056 $3.3M Reduce -65.5%
EMB iShares JP Morgan Usd Emergi 0.70% 31,097 $2.8M Add +38.8%
IFRA iShares US Infrastructure 0.66% 60,904 $2.6M Reduce -0.3%
SDY SS SPDR S&P Dividend ETF 0.48% 14,460 $1.9M Reduce -2.8%
CAT Caterpillar Inc. 0.41% 4,488 $1.6M Add +0.1%
NVDA Nvidia Corp. 0.38% 1,685 $1.5M Add +13.7%
DVY iShares Select Dividend ETF 0.37% 12,052 $1.5M Reduce -1.4%
MDY State Street SPDR S&P Midcap 0.37% 2,638 $1.5M Add +0.0%
OEF iShares S&P 100 ETF 0.37% 5,905 $1.5M Reduce -83.0%
V Visa Inc. Class A 0.37% 5,224 $1.5M Add +30.0%
JPM JPMorgan Chase & Co. 0.29% 5,743 $1.2M Add +3.0%
TLH iShares 10-20 Year Treasury 0.27% 10,335 $1.1M Add +10.2%
TIP iShares Tips Bond ETF 0.27% 9,829 $1.1M Add +1.3%
USMV iShares MSCI USA Min Vol Fac 0.25% 12,088 $1.0M Reduce -61.0%
MCD McDonald's Corp. 0.25% 3,551 $1.0M No change
XOM Exxon Mobil Corp. 0.24% 8,307 $966K Reduce -15.3%
GOVT iShares US Treasury Bond ETF 0.24% 41,584 $947K Reduce -27.0%
TSLA Tesla Inc. 0.23% 5,215 $917K Reduce -0.0%
AOR iShares Core 60/40 Balanced 0.22% 15,574 $867K Add +5.5%
BA The Boeing Co. 0.21% 4,373 $844K Add +2.3%
IVLU iShares MSCI International V 0.21% 29,166 $823K Reduce -1.4%
AMZN Amazon.com Inc. 0.19% 4,218 $761K Add +12.5%
IEV iShares Europe ETF 0.18% 13,183 $734K Reduce -4.4%
PAYX Paychex Inc. 0.18% 5,896 $724K Reduce -8.2%
IWF iShares Russell 1000 Growth 0.17% 2,024 $682K Add +19.0%
AOA iShares Core 80/20 Aggressiv 0.17% 9,123 $670K Add +0.6%
DE Deere & Co. 0.16% 1,565 $643K Add +2.0%
TRNS Transcat Inc. 0.16% 5,765 $642K No change
BRK.A Berkshire Hathaway Inc. Class A 0.16% 1 $634K New
IJH iShares Core S&P Midcap ETF 0.15% 9,841 $598K Reduce -11.0%
IEF iShares 7-10 Year Treasury B 0.15% 6,248 $591K Reduce -8.3%
WMT Walmart Inc. 0.15% 9,592 $577K Reduce -9.3%
DGRO iShares Core Dividend Growth 0.14% 9,705 $563K Reduce -9.8%
MRK Merck & Co. Inc. 0.13% 4,012 $529K Add +4.7%
IUSG iShares Core S&P U.S. Growth 0.13% 4,462 $523K No change
SUB iShares Short-Term National 0.13% 4,983 $522K Reduce -16.6%
ARM Arm Holdings PLC-ADR 0.13% 4,000 $500K No change
ORCL Oracle Corp. 0.13% 3,960 $497K Add +0.0%
IJR iShares Core S&P Small-Cap E 0.12% 4,469 $494K Reduce -0.3%
PFF iShares Preferred & Income S 0.12% 15,318 $494K Reduce -2.2%
IEFA iShares Core MSCI Eafe ETF 0.12% 6,488 $482K No change
FALN iShares Fallen Angels ETF 0.11% 16,648 $447K Reduce -5.1%
SUSL iShares ESG MSCI USA Leaders 0.11% 4,643 $436K Reduce -3.5%
IWO iShares Russell 2000 Growth 0.11% 1,601 $433K Add +0.1%
HON Honeywell International Inc. 0.10% 2,000 $411K No change
TSM Taiwan Semiconductor-SP ADR 0.10% 3,000 $408K Add +50.0%
LMT Lockheed Martin Corp. 0.10% 880 $400K Add +43.1%
AMGN Amgen Inc. 0.10% 1,390 $395K No change
IXN iShares Global Tech ETF 0.10% 5,261 $394K Reduce -0.5%
SPLV Invesco S&P 500 Low Volatili 0.10% 5,966 $393K Add +0.2%
LLY Eli Lilly & Co. 0.10% 491 $382K New
INTU Intuit Inc. 0.09% 575 $373K Add +0.2%
VGT Vanguard Info Tech ETF 0.09% 703 $369K New
IGSB iShares 1-5Y Inv Grade Corp. 0.09% 7,134 $366K Reduce -1.6%
AVGO Broadcom Inc. 0.09% 273 $361K New
IYR iShares US Real Estate ETF 0.09% 3,961 $356K Add +0.1%
IJK iShares S&P Mid-Cap 400 Grow 0.09% 3,900 $356K No change
IGM iShares Expanded Tech Sector 0.09% 4,068 $351K Add +0.1%
CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET 0.09% 11,049 $344K No change
ABBV Abbvie Inc. 0.08% 1,798 $327K No change
KO The Coca-Cola Co. 0.08% 5,309 $325K Reduce -3.6%
XLF SS Financial Select Sector 0.08% 7,695 $324K Add +17.9%
PID Invesco International Divide 0.08% 16,422 $304K Reduce -6.2%
HYG Ishr Ibx Usd Hiyld CB ETF-Ui 0.08% 3,870 $301K Reduce -12.2%
JNJ Johnson & Johnson 0.08% 1,890 $299K Reduce -28.6%
VUG Vanguard Mrngstar GR ETF-Sui 0.07% 864 $297K No change
CMCSA Comcast Corp. Class A 0.07% 6,713 $291K Reduce -3.8%
MTB M & T Bank Corp. filed as M & T BK CORP 0.07% 1,977 $287K No change
CVY Invesco Zacks Multi-Asset Inc. 0.07% 11,083 $285K No change
RSP Invesco S&P 500 Equal Weight 0.07% 1,668 $283K Reduce -0.8%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.07% 1,476 $282K Reduce -12.1%
VYM Vanguard High DVD Yield ETF 0.07% 2,309 $279K Reduce -8.8%
LCTU iShares U.S. Carbon Transiti 0.07% 4,858 $279K Reduce -6.4%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.07% 4,061 $267K Reduce -18.0%
IXUS iShares Core Intl Stock ETF 0.07% 3,874 $263K No change
LAKE Lakeland Industries Inc. 0.07% 14,335 $262K No change
EMN Eastman Chemical Co. 0.06% 2,549 $255K Reduce -17.5%
AGG iShares Core U.S. Aggregate 0.06% 2,574 $252K New
SPSM SS SPDR P S&P 600 Small Cap 0.06% 5,779 $249K No change
IMCG iShares Morningstar Mid-Cap 0.06% 3,503 $248K No change
ACWV iShares MSCI Global Min Vol 0.06% 2,350 $247K No change
HDV iShares Core High Dividend E 0.06% 2,216 $244K Add +0.8%
PG The Procter & Gamble Co. 0.06% 1,487 $241K Reduce -32.6%
VLUE iShares MSCI USA Value Facto 0.06% 2,156 $234K Reduce -1.2%
IWB iShares Russell 1000 ETF 0.06% 806 $232K New
PEG Public Service Enterprise GP 0.06% 3,447 $230K No change
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.06% 7,033 $229K No change
IWP iShares Russell Mid-Cap Grow 0.06% 1,952 $223K New
SCHZ Schwab US Aggregate Bond ETF 0.06% 4,761 $219K New
HXL Hexcel Corp. 0.06% 3,000 $219K No change
GLW Corning Inc. 0.05% 6,617 $218K Add +0.1%
ESGE iShares Inc. iShares ESG Awar 0.05% 6,696 $216K Reduce -4.7%
JAAA Janus Henderson Aaa Clo ETF 0.05% 4,087 $207K New
INTC Intel Corp. 0.05% 4,655 $206K Reduce -11.1%
SYK Stryker Corp. 0.05% 573 $205K New
SMH Vaneck Semiconductor ETF 0.05% 907 $204K New
PEP Pepsico Inc. 0.05% 1,152 $202K Reduce -12.6%
STEW SRH Total Return Fund Inc. 0.05% 12,401 $187K Add +1.0%
KNIGHTSCOPE INC 0.00% 27,000 $14K Add +8.0%

Portfolio Sells Q4 2023 → Q1 2024
IVV iShares Core S&P 500 ETF Reduce -16.2% 24.30% −3.71
TFLO iShares Treasury Floating Ra Reduce -72.9% 0.83% −2.41
LQD Ishr Ibx Usd Invgd CB ETF-Ui Reduce -65.5% 0.82% −1.75
OEF iShares S&P 100 ETF Reduce -83.0% 0.37% −1.71
EFV iShares MSCI Eafe Value ETF Reduce -20.5% 4.11% −1.15
QUAL iShares MSCI USA Quality Fac Reduce -22.0% 4.80% −1.06
IEMG iShares Core MSCI Emerging Reduce -38.2% 1.21% −0.83
ESGU iShares ESG Aware MSCI USA Reduce -38.5% 1.43% −0.82
TLT iShares 20+ Year Treasury BD Reduce -16.5% 2.05% −0.68
AAPL Apple Inc. Reduce -2.6% 2.34% −0.53
USMV iShares MSCI USA Min Vol Fac Reduce -61.0% 0.25% −0.39
MUB iShares National Muni Bond E Reduce -6.1% 1.22% −0.17
TSLA Tesla Inc. Reduce -0.0% 0.23% −0.12
GOVT iShares US Treasury Bond ETF Reduce -27.0% 0.24% −0.11
VIG Vanguard Dividend Apprec ETF Sold out 0.00% −0.05
SO The Southern Co. Sold out 0.00% −0.05
SUB iShares Short-Term National Reduce -16.6% 0.13% −0.04
JNJ Johnson & Johnson Reduce -28.6% 0.08% −0.04
IEF iShares 7-10 Year Treasury B Reduce -8.3% 0.15% −0.03
PG The Procter & Gamble Co. Reduce -32.6% 0.06% −0.03
PAYX Paychex Inc. Reduce -8.2% 0.18% −0.02
SDY SS SPDR S&P Dividend ETF Reduce -2.8% 0.48% −0.02
XOM Exxon Mobil Corp. Reduce -15.3% 0.24% −0.02
INTC Intel Corp. Reduce -11.1% 0.05% −0.02
XLU St Sr Utl SL SE SPDR ETF-Usd Reduce -18.0% 0.07% −0.02
HYG Ishr Ibx Usd Hiyld CB ETF-Ui Reduce -12.2% 0.08% −0.02
IJH iShares Core S&P Midcap ETF Reduce -11.0% 0.15% −0.01
DGRO iShares Core Dividend Growth Reduce -9.8% 0.14% −0.01
FALN iShares Fallen Angels ETF Reduce -5.1% 0.11% −0.01
IEV iShares Europe ETF Reduce -4.4% 0.18% −0.01
EMN Eastman Chemical Co. Reduce -17.5% 0.06% −0.01
PID Invesco International Divide Reduce -6.2% 0.08% −0.01
DVY iShares Select Dividend ETF Reduce -1.4% 0.37% −0.01
PEP Pepsico Inc. Reduce -12.6% 0.05% −0.01
CMCSA Comcast Corp. Class A Reduce -3.8% 0.07% −0.01
IGSB iShares 1-5Y Inv Grade Corp. Reduce -1.6% 0.09% −0.01
PFF iShares Preferred & Income S Reduce -2.2% 0.12% −0.01
ESGE iShares Inc. iShares ESG Awar Reduce -4.7% 0.05% −0.01
IJR iShares Core S&P Small-Cap E Reduce -0.3% 0.12% −0.01
VYM Vanguard High DVD Yield ETF Reduce -8.8% 0.07% −0.01
KO The Coca-Cola Co. Reduce -3.6% 0.08% −0.01
WMT Walmart Inc. Reduce -9.3% 0.15% −0.00
IBM Intl Business Machines Corp. Reduce -12.1% 0.07% −0.00
IVLU iShares MSCI International V Reduce -1.4% 0.21% −0.00
LCTU iShares U.S. Carbon Transiti Reduce -6.4% 0.07% −0.00
VLUE iShares MSCI USA Value Facto Reduce -1.2% 0.06% −0.00
RSP Invesco S&P 500 Equal Weight Reduce -0.8% 0.07% +0.00
SUSL iShares ESG MSCI USA Leaders Reduce -3.5% 0.11% +0.00
IXN iShares Global Tech ETF Reduce -0.5% 0.10% +0.00
IFRA iShares US Infrastructure Reduce -0.3% 0.66% +0.01

Portfolio Buys Q4 2023 → Q1 2024
DYNF Ishrs US E F R A ETF-Usd Inc. New 4.20% +4.20
IVE iShares S&P 500 Value ETF New 3.39% +3.39
IUSB Ishr CR Unvrse Usd BD ETF-Ui Add +32.4% 13.93% +2.63
BINC iShares Flex I A ETF-Usd Inc. New 1.31% +1.31
HEFA Isha Curr Hedged MSCI Eafe New 0.97% +0.97
IVW iShares S&P 500 Growth ETF Add +42.9% 2.71% +0.92
EMXC iShares MSCI Emr MRK Ex Chna Add +54.4% 1.58% +0.53
EFG iShares MSCI Eafe Growth ETF Add +6.7% 3.54% +0.25
NVDA Nvidia Corp. Add +13.7% 0.38% +0.19
EMB iShares JP Morgan Usd Emergi Add +38.8% 0.70% +0.17
BRK.A Berkshire Hathaway Inc. Class A New 0.16% +0.16
IXC iShares Global Energy ETF Add +17.1% 0.83% +0.14
MSFT Microsoft Corp. Add +6.3% 0.94% +0.10
VTEB Vanguard Tax-Exempt Bond ETF Add +19.7% 0.94% +0.10
LLY Eli Lilly & Co. New 0.10% +0.10
VGT Vanguard Info Tech ETF New 0.09% +0.09
QQQ Invesco QQQ Trust Series 1 Add +6.8% 1.12% +0.09
AVGO Broadcom Inc. New 0.09% +0.09
V Visa Inc. Class A Add +30.0% 0.37% +0.09
AGG iShares Core U.S. Aggregate New 0.06% +0.06
CAT Caterpillar Inc. Add +0.1% 0.41% +0.06
IWB iShares Russell 1000 ETF New 0.06% +0.06
IWP iShares Russell Mid-Cap Grow New 0.06% +0.06
SCHZ Schwab US Aggregate Bond ETF New 0.06% +0.06
JAAA Janus Henderson Aaa Clo ETF New 0.05% +0.05
SYK Stryker Corp. New 0.05% +0.05
SMH Vaneck Semiconductor ETF New 0.05% +0.05
TSM Taiwan Semiconductor-SP ADR Add +50.0% 0.10% +0.05
AMZN Amazon.com Inc. Add +12.5% 0.19% +0.04
JPM JPMorgan Chase & Co. Add +3.0% 0.29% +0.04
IWF iShares Russell 1000 Growth Add +19.0% 0.17% +0.03
SPY SS SPDR S&P 500 ETF Trust-US Add +0.1% 0.84% +0.03
LMT Lockheed Martin Corp. Add +43.1% 0.10% +0.03
MRK Merck & Co. Inc. Add +4.7% 0.13% +0.02
XLF SS Financial Select Sector Add +17.9% 0.08% +0.02
ORCL Oracle Corp. Add +0.0% 0.13% +0.01
MDY State Street SPDR S&P Midcap Add +0.0% 0.37% +0.01
AOR iShares Core 60/40 Balanced Add +5.5% 0.22% +0.01
IGM iShares Expanded Tech Sector Add +0.1% 0.09% +0.01
TLH iShares 10-20 Year Treasury Add +10.2% 0.27% +0.00
HDV iShares Core High Dividend E Add +0.8% 0.06% +0.00
STEW SRH Total Return Fund Inc. Add +1.0% 0.05% +0.00
IWO iShares Russell 2000 Growth Add +0.1% 0.11% +0.00
GLW Corning Inc. Add +0.1% 0.05% +0.00
AOA iShares Core 80/20 Aggressiv Add +0.6% 0.17% +0.00
KNIGHTSCOPE INC Add +8.0% 0.00% −0.00
SPLV Invesco S&P 500 Low Volatili Add +0.2% 0.10% −0.00
INTU Intuit Inc. Add +0.2% 0.09% −0.00
DE Deere & Co. Add +2.0% 0.16% −0.00
IYR iShares US Real Estate ETF Add +0.1% 0.09% −0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q4 2025 144$493.6MIUSB, IVV, IVE, DYNF, IVW
Q3 2025 146$485.7MIUSB, IVV, DYNF, IVW, QUAL
Q2 2025 142$451.9MIUSB, IVV, QUAL, EFV, IVW
Q1 2025 125$426.0MIVV, IUSB, QUAL, IVW, DYNF
Q4 2024 116$431.2MIVV, IUSB, IVW, QUAL, DYNF
Q3 2024 120$436.8MIVV, IUSB, IVW, QUAL, DYNF
Q2 2024 123$411.7MIVV, IUSB, IVW, QUAL, DYNF
Q1 2024 123$397.4MIVV, IUSB, QUAL, DYNF, EFV