High Falls Advisors, Inc

Name: High Falls Advisors, Inc 13F holdings, Q2 2024
Creator: High Falls Advisors, Inc
Published: 2024-08-15

Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q1 2024

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 15, 2024), High Falls Advisors, Inc reported 123 stock positions worth $411.7 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 18.2% of the portfolio, followed by Ishr CR Unvrse Usd BD ETF-Ui (IUSB, 13.6%) and iShares S&P 500 Growth ETF (IVW, 7.3%). Compared with Q1 2024, it opened 11 new positions, sold out of 11, added to 55 and reduced 43. The biggest buy was iShares S&P 500 Growth ETF (IVW, shares +156%) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −25%).

Most Recent 13F: Q4 2025
Location: ROCHESTER, NY
CIK: 0001569139
Portfolio Value: $411.7M (Q2 2024)
SEC Filing: 0001085146-24-004025 ↗ filed Aug 15, 2024

Holdings Value

Holdings 123 stocks · $411.7M


IVV iShares Core S&P 500 ETF	18.24%	137,198	$75.1M	Reduce -25.3%
IUSB Ishr CR Unvrse Usd BD ETF-Ui	13.60%	1,238,051	$56.0M	Add +1.9%
IVW iShares S&P 500 Growth ETF	7.33%	325,895	$30.2M	Add +155.9%
QUAL iShares MSCI USA Quality Fac	5.85%	140,986	$24.1M	Add +21.4%
DYNF Ishrs US E F R A ETF-Usd Inc.	5.81%	509,389	$23.9M	Add +35.5%
EFG iShares MSCI Eafe Growth ETF	5.19%	209,025	$21.4M	Add +54.2%
MBB iShares MBS ETF	3.85%	172,420	$15.8M	Add +2.1%
IVE iShares S&P 500 Value ETF	3.29%	74,353	$13.5M	Add +3.1%
AAPL Apple Inc.	2.80%	54,733	$11.5M	Add +0.8%
IYW iShares Ustechnology ETF	2.78%	76,088	$11.5M	Reduce -1.6%
EFV iShares MSCI Eafe Value ETF	2.20%	170,638	$9.1M	Reduce -43.2%
EMXC iShares MSCI Emr MRK Ex Chna	2.05%	142,619	$8.4M	Add +31.1%
IEMG iShares Core MSCI Emerging	1.99%	153,208	$8.2M	Add +64.3%
TLT iShares 20+ Year Treasury BD	1.99%	89,064	$8.2M	Add +3.4%
BINC iShares Flex I A ETF-Usd Inc.	1.64%	129,301	$6.7M	Add +30.0%
MUB iShares National Muni Bond E	1.36%	52,589	$5.6M	Add +16.3%
QQQ Invesco QQQ Trust Series 1	1.17%	10,057	$4.8M	Add +0.0%
HEFA Isha Curr Hedged MSCI Eafe	0.95%	110,044	$3.9M	Add +0.0%
MSFT Microsoft Corp.	0.90%	8,298	$3.7M	Reduce -6.1%
VTEB Vanguard Tax-Exempt Bond ETF	0.84%	68,785	$3.4M	Reduce -7.0%
SPY SS SPDR S&P 500 ETF Trust-US	0.81%	6,104	$3.3M	Reduce -4.1%
ESGU iShares ESG Aware MSCI USA	0.75%	25,788	$3.1M	Reduce -47.8%
NVDA Nvidia Corp.	0.66%	22,015	$2.7M	Add +30.6%
IFRA iShares US Infrastructure	0.61%	59,974	$2.5M	Reduce -1.5%
EMB iShares JP Morgan Usd Emergi	0.59%	27,341	$2.4M	Reduce -12.1%
SDY SS SPDR S&P Dividend ETF	0.48%	15,517	$2.0M	Add +7.3%
LQD Ishr Ibx Usd Invgd CB ETF-Ui	0.40%	15,382	$1.6M	Reduce -48.8%
CAT Caterpillar Inc.	0.39%	4,862	$1.6M	Add +8.3%
OEF iShares S&P 100 ETF	0.38%	5,925	$1.6M	Add +0.3%
IGEB iShares Investment Grade SYS	0.35%	32,761	$1.5M	New
DVY iShares Select Dividend ETF	0.35%	12,000	$1.5M	Reduce -0.4%
MDY State Street SPDR S&P Midcap	0.34%	2,638	$1.4M	No change
GOVT iShares US Treasury Bond ETF	0.34%	61,610	$1.4M	Add +48.2%
V Visa Inc. Class A	0.33%	5,129	$1.3M	Reduce -1.8%
JPM JPMorgan Chase & Co.	0.30%	6,111	$1.2M	Add +6.4%
TLH iShares 10-20 Year Treasury	0.29%	11,743	$1.2M	Add +13.6%
TIP iShares Tips Bond ETF	0.26%	10,053	$1.1M	Add +2.3%
AOR iShares Core 60/40 Balanced	0.24%	17,615	$992K	Add +13.1%
XOM Exxon Mobil Corp.	0.24%	8,616	$992K	Add +3.7%
MCD McDonald's Corp.	0.22%	3,552	$905K	Add +0.0%
TSM Taiwan Semiconductor-SP ADR	0.21%	5,000	$869K	Add +66.7%
AMZN Amazon.com Inc.	0.20%	4,219	$815K	Add +0.0%
BA The Boeing Co.	0.19%	4,373	$796K	No change
IWF iShares Russell 1000 Growth	0.18%	2,044	$745K	Add +1.0%
AOA iShares Core 80/20 Aggressiv	0.17%	9,262	$693K	Add +1.5%
IEV iShares Europe ETF	0.16%	12,384	$678K	Reduce -6.1%
IVLU iShares MSCI International V	0.16%	24,707	$678K	Reduce -15.3%
USMV iShares MSCI USA Min Vol Fac	0.16%	7,859	$660K	Reduce -35.0%
ARM Arm Holdings PLC-ADR	0.16%	4,000	$654K	No change
PAYX Paychex Inc.	0.15%	5,172	$613K	Reduce -12.3%
BRK.A Berkshire Hathaway Inc. Class A	0.15%	1	$612K	No change
IJH iShares Core S&P Midcap ETF	0.14%	10,095	$591K	Add +2.6%
IEF iShares 7-10 Year Treasury B	0.14%	6,290	$589K	Add +0.7%
DE Deere & Co.	0.14%	1,553	$580K	Reduce -0.8%
IUSG iShares Core S&P U.S. Growth	0.14%	4,463	$569K	Add +0.0%
DGRO iShares Core Dividend Growth	0.13%	9,271	$534K	Reduce -4.5%
ORCL Oracle Corp.	0.13%	3,754	$530K	Reduce -5.2%
SUB iShares Short-Term National	0.13%	4,943	$517K	Reduce -0.8%
CLOA iShares Aaa Clo Act ETF-Usdi	0.12%	9,854	$512K	New
IGIB iShares 5-10Y Inv Grade Corp.	0.12%	9,919	$508K	New
MRK Merck & Co. Inc.	0.12%	4,057	$502K	Add +1.1%
LLY Eli Lilly & Co.	0.12%	526	$476K	Add +7.1%
AMGN Amgen Inc.	0.11%	1,490	$466K	Add +7.2%
IJR iShares Core S&P Small-Cap E	0.11%	4,219	$450K	Reduce -5.6%
LAKE Lakeland Industries Inc.	0.11%	19,472	$447K	Add +35.8%
IXN iShares Global Tech ETF	0.11%	5,263	$436K	Add +0.0%
FALN iShares Fallen Angels ETF	0.10%	16,417	$430K	Reduce -1.4%
HON Honeywell International Inc.	0.10%	2,000	$427K	No change
IWO iShares Russell 2000 Growth	0.10%	1,602	$421K	Add +0.1%
IEFA iShares Core MSCI Eafe ETF	0.10%	5,716	$415K	Reduce -11.9%
LMT Lockheed Martin Corp.	0.10%	885	$414K	Add +0.6%
CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET	0.10%	12,683	$409K	Add +14.8%
TSLA Tesla Inc.	0.10%	2,055	$407K	Reduce -60.6%
VGT Vanguard Info Tech ETF	0.10%	691	$398K	Reduce -1.7%
VUG Vanguard Mrngstar GR ETF-Sui	0.10%	1,064	$398K	Add +23.1%
SPLV Invesco S&P 500 Low Volatili	0.09%	5,978	$388K	Add +0.2%
AVGO Broadcom Inc.	0.09%	240	$385K	Reduce -12.1%
IGM iShares Expanded Tech Sector	0.09%	4,051	$382K	Reduce -0.4%
WMT Walmart Inc.	0.09%	5,536	$375K	Reduce -42.3%
INTU Intuit Inc.	0.09%	566	$372K	Reduce -1.6%
IGSB iShares 1-5Y Inv Grade Corp.	0.09%	6,907	$354K	Reduce -3.2%
IJK iShares S&P Mid-Cap 400 Grow	0.08%	3,900	$344K	No change
KO The Coca-Cola Co.	0.08%	5,309	$338K	No change
IYR iShares US Real Estate ETF	0.08%	3,659	$321K	Reduce -7.6%
XLU St Sr Utl SL SE SPDR ETF-Usd	0.08%	4,581	$312K	Add +12.8%
ABBV Abbvie Inc.	0.07%	1,798	$308K	No change
ICVT iShares Convertible Bond ETF	0.07%	3,910	$307K	New
HYG Ishr Ibx Usd Hiyld CB ETF-Ui	0.07%	3,888	$300K	Add +0.5%
PID Invesco International Divide	0.07%	16,455	$295K	Add +0.2%
LCTU iShares U.S. Carbon Transiti	0.07%	4,785	$284K	Reduce -1.5%
VIG Vanguard Dividend Apprec ETF	0.07%	1,555	$284K	New
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE	0.07%	8,542	$282K	Add +21.5%
CVY Invesco Zacks Multi-Asset Inc.	0.07%	11,083	$278K	No change
JNJ Johnson & Johnson	0.07%	1,890	$276K	No change
XLF SS Financial Select Sector	0.07%	6,563	$270K	Reduce -14.7%
IXUS iShares Core Intl Stock ETF	0.06%	3,933	$266K	Add +1.5%
VYM Vanguard High DVD Yield ETF	0.06%	2,214	$263K	Reduce -4.1%
SUSL iShares ESG MSCI USA Leaders	0.06%	2,680	$261K	Reduce -42.3%
GLW Corning Inc.	0.06%	6,622	$257K	Add +0.1%
SPTI SS SPDR P Int Term TSY ETF	0.06%	9,181	$257K	New
PEG Public Service Enterprise GP	0.06%	3,483	$257K	Add +1.0%
EMN Eastman Chemical Co.	0.06%	2,551	$250K	Add +0.1%
IXC iShares Global Energy ETF	0.06%	6,001	$249K	Reduce -92.2%
PFF iShares Preferred & Income S	0.06%	7,886	$249K	Reduce -48.5%
PG The Procter & Gamble Co.	0.06%	1,487	$245K	No change
IWP iShares Russell Mid-Cap Grow	0.06%	2,204	$243K	Add +12.9%
GOOG Alphabet Inc. Class C	0.06%	1,310	$240K	New
SPSM SS SPDR P S&P 600 Small Cap	0.06%	5,779	$240K	No change
IMCG iShares Morningstar Mid-Cap	0.06%	3,503	$237K	No change
SMH Vaneck Semiconductor ETF	0.06%	907	$236K	No change
ESGE iShares Inc. iShares ESG Awar	0.06%	6,932	$232K	Add +3.5%
AGG iShares Core U.S. Aggregate	0.06%	2,370	$230K	Reduce -7.9%
CGGR Cap Group Growth Equity	0.06%	6,995	$230K	New
ACWV iShares MSCI Global Min Vol	0.06%	2,185	$229K	Reduce -7.0%
CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT	0.05%	7,625	$224K	New
VLUE iShares MSCI USA Value Facto	0.05%	2,159	$223K	Add +0.1%
MTB M & T Bank Corp. filed as M & T BK CORP	0.05%	1,474	$223K	Reduce -25.4%
RSP Invesco S&P 500 Equal Weight	0.05%	1,351	$222K	Reduce -19.0%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.05%	1,270	$220K	Reduce -14.0%
HDV iShares Core High Dividend E	0.05%	1,982	$215K	Reduce -10.6%
VZ Verizon Communications Inc.	0.05%	5,156	$213K	New
DSI iShares ESG MSCI KLD 400 ETF	0.05%	1,928	$200K	New
STEW SRH Total Return Fund Inc.	0.04%	12,520	$182K	Add +1.0%

Portfolio Sells Q1 2024 → Q2 2024


IVV iShares Core S&P 500 ETF	Reduce -25.3%	18.24%	−6.06
EFV iShares MSCI Eafe Value ETF	Reduce -43.2%	2.20%	−1.91
TFLO iShares Treasury Floating Ra	Sold out	0.00%	−0.83
IXC iShares Global Energy ETF	Reduce -92.2%	0.06%	−0.77
ESGU iShares ESG Aware MSCI USA	Reduce -47.8%	0.75%	−0.68
LQD Ishr Ibx Usd Invgd CB ETF-Ui	Reduce -48.8%	0.40%	−0.42
TRNS Transcat Inc.	Sold out	0.00%	−0.16
TSLA Tesla Inc.	Reduce -60.6%	0.10%	−0.13
EMB iShares JP Morgan Usd Emergi	Reduce -12.1%	0.59%	−0.11
VTEB Vanguard Tax-Exempt Bond ETF	Reduce -7.0%	0.84%	−0.10
USMV iShares MSCI USA Min Vol Fac	Reduce -35.0%	0.16%	−0.09
CMCSA Comcast Corp. Class A	Sold out	0.00%	−0.07
PFF iShares Preferred & Income S	Reduce -48.5%	0.06%	−0.06
IWB iShares Russell 1000 ETF	Sold out	0.00%	−0.06
SCHZ Schwab US Aggregate Bond ETF	Sold out	0.00%	−0.06
HXL Hexcel Corp.	Sold out	0.00%	−0.06
WMT Walmart Inc.	Reduce -42.3%	0.09%	−0.05
JAAA Janus Henderson Aaa Clo ETF	Sold out	0.00%	−0.05
INTC Intel Corp.	Sold out	0.00%	−0.05
SYK Stryker Corp.	Sold out	0.00%	−0.05
IFRA iShares US Infrastructure	Reduce -1.5%	0.61%	−0.05
PEP Pepsico Inc.	Sold out	0.00%	−0.05
SUSL iShares ESG MSCI USA Leaders	Reduce -42.3%	0.06%	−0.05
IVLU iShares MSCI International V	Reduce -15.3%	0.16%	−0.04
V Visa Inc. Class A	Reduce -1.8%	0.33%	−0.04
MSFT Microsoft Corp.	Reduce -6.1%	0.90%	−0.03
PAYX Paychex Inc.	Reduce -12.3%	0.15%	−0.03
SPY SS SPDR S&P 500 ETF Trust-US	Reduce -4.1%	0.81%	−0.03
DVY iShares Select Dividend ETF	Reduce -0.4%	0.35%	−0.02
DE Deere & Co.	Reduce -0.8%	0.14%	−0.02
IEFA iShares Core MSCI Eafe ETF	Reduce -11.9%	0.10%	−0.02
IEV iShares Europe ETF	Reduce -6.1%	0.16%	−0.02
MTB M & T Bank Corp.	Reduce -25.4%	0.05%	−0.02
IBM Intl Business Machines Corp.	Reduce -14.0%	0.05%	−0.02
RSP Invesco S&P 500 Equal Weight	Reduce -19.0%	0.05%	−0.02
XLF SS Financial Select Sector	Reduce -14.7%	0.07%	−0.02
IJR iShares Core S&P Small-Cap E	Reduce -5.6%	0.11%	−0.01
DGRO iShares Core Dividend Growth	Reduce -4.5%	0.13%	−0.01
IYR iShares US Real Estate ETF	Reduce -7.6%	0.08%	−0.01
HDV iShares Core High Dividend E	Reduce -10.6%	0.05%	−0.01
FALN iShares Fallen Angels ETF	Reduce -1.4%	0.10%	−0.01
AGG iShares Core U.S. Aggregate	Reduce -7.9%	0.06%	−0.01
ACWV iShares MSCI Global Min Vol	Reduce -7.0%	0.06%	−0.01
VYM Vanguard High DVD Yield ETF	Reduce -4.1%	0.06%	−0.01
IGSB iShares 1-5Y Inv Grade Corp.	Reduce -3.2%	0.09%	−0.01
SUB iShares Short-Term National	Reduce -0.8%	0.13%	−0.01
INTU Intuit Inc.	Reduce -1.6%	0.09%	−0.00
KNIGHTSCOPE INC	Sold out	0.00%	−0.00
LCTU iShares U.S. Carbon Transiti	Reduce -1.5%	0.07%	−0.00
AVGO Broadcom Inc.	Reduce -12.1%	0.09%	+0.00

Portfolio Buys Q1 2024 → Q2 2024


IVW iShares S&P 500 Growth ETF	Add +155.9%	7.33%	+4.62
EFG iShares MSCI Eafe Growth ETF	Add +54.2%	5.19%	+1.65
DYNF Ishrs US E F R A ETF-Usd Inc.	Add +35.5%	5.81%	+1.61
QUAL iShares MSCI USA Quality Fac	Add +21.4%	5.85%	+1.05
IEMG iShares Core MSCI Emerging	Add +64.3%	1.99%	+0.78
EMXC iShares MSCI Emr MRK Ex Chna	Add +31.1%	2.05%	+0.48
AAPL Apple Inc.	Add +0.8%	2.80%	+0.46
IGEB iShares Investment Grade SYS	New	0.35%	+0.35
BINC iShares Flex I A ETF-Usd Inc.	Add +30.0%	1.64%	+0.33
NVDA Nvidia Corp.	Add +30.6%	0.66%	+0.28
MUB iShares National Muni Bond E	Add +16.3%	1.36%	+0.14
CLOA iShares Aaa Clo Act ETF-Usdi	New	0.12%	+0.12
IGIB iShares 5-10Y Inv Grade Corp.	New	0.12%	+0.12
TSM Taiwan Semiconductor-SP ADR	Add +66.7%	0.21%	+0.11
GOVT iShares US Treasury Bond ETF	Add +48.2%	0.34%	+0.10
ICVT iShares Convertible Bond ETF	New	0.07%	+0.07
VIG Vanguard Dividend Apprec ETF	New	0.07%	+0.07
SPTI SS SPDR P Int Term TSY ETF	New	0.06%	+0.06
GOOG Alphabet Inc. Class C	New	0.06%	+0.06
CGGR Cap Group Growth Equity	New	0.06%	+0.06
CGGO Cap Group Global Growth	New	0.05%	+0.05
VZ Verizon Communications Inc.	New	0.05%	+0.05
DSI iShares ESG MSCI KLD 400 ETF	New	0.05%	+0.05
QQQ Invesco QQQ Trust Series 1	Add +0.0%	1.17%	+0.05
LAKE Lakeland Industries Inc.	Add +35.8%	0.11%	+0.04
AOR iShares Core 60/40 Balanced	Add +13.1%	0.24%	+0.02
VUG Vanguard Mrngstar GR ETF-Sui	Add +23.1%	0.10%	+0.02
TLH iShares 10-20 Year Treasury	Add +13.6%	0.29%	+0.02
LLY Eli Lilly & Co.	Add +7.1%	0.12%	+0.02
AMGN Amgen Inc.	Add +7.2%	0.11%	+0.01
OEF iShares S&P 100 ETF	Add +0.3%	0.38%	+0.01
CGUS Cap Group Core Equity	Add +14.8%	0.10%	+0.01
CGDV Cap Group Dividend Value	Add +21.5%	0.07%	+0.01
JPM JPMorgan Chase & Co.	Add +6.4%	0.30%	+0.01
IWF iShares Russell 1000 Growth	Add +1.0%	0.18%	+0.01
XLU St Sr Utl SL SE SPDR ETF-Usd	Add +12.8%	0.08%	+0.01
GLW Corning Inc.	Add +0.1%	0.06%	+0.01
IXN iShares Global Tech ETF	Add +0.0%	0.11%	+0.01
AMZN Amazon.com Inc.	Add +0.0%	0.20%	+0.01
IUSG iShares Core S&P U.S. Growth	Add +0.0%	0.14%	+0.01
PEG Public Service Enterprise GP	Add +1.0%	0.06%	+0.00
IWP iShares Russell Mid-Cap Grow	Add +12.9%	0.06%	+0.00
ESGE iShares Inc. iShares ESG Awar	Add +3.5%	0.06%	+0.00
SDY SS SPDR S&P Dividend ETF	Add +7.3%	0.48%	+0.00
LMT Lockheed Martin Corp.	Add +0.6%	0.10%	−0.00
AOA iShares Core 80/20 Aggressiv	Add +1.5%	0.17%	−0.00
IXUS iShares Core Intl Stock ETF	Add +1.5%	0.06%	−0.00
XOM Exxon Mobil Corp.	Add +3.7%	0.24%	−0.00
STEW SRH Total Return Fund Inc.	Add +1.0%	0.04%	−0.00
HYG Ishr Ibx Usd Hiyld CB ETF-Ui	Add +0.5%	0.07%	−0.00

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q4 2025	144	$493.6M	IUSB, IVV, IVE, DYNF, IVW
Q3 2025	146	$485.7M	IUSB, IVV, DYNF, IVW, QUAL
Q2 2025	142	$451.9M	IUSB, IVV, QUAL, EFV, IVW
Q1 2025	125	$426.0M	IVV, IUSB, QUAL, IVW, DYNF
Q4 2024	116	$431.2M	IVV, IUSB, IVW, QUAL, DYNF
Q3 2024	120	$436.8M	IVV, IUSB, IVW, QUAL, DYNF
Q2 2024	123	$411.7M	IVV, IUSB, IVW, QUAL, DYNF
Q1 2024	123	$397.4M	IVV, IUSB, QUAL, DYNF, EFV