High Falls Advisors, Inc

Name: High Falls Advisors, Inc 13F holdings, Q3 2024
Creator: High Falls Advisors, Inc
Published: 2024-11-15

Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q2 2024Q1 2024

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 15, 2024), High Falls Advisors, Inc reported 120 stock positions worth $436.8 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 16.0% of the portfolio, followed by Ishr CR Unvrse Usd BD ETF-Ui (IUSB, 15.5%) and iShares S&P 500 Growth ETF (IVW, 6.7%). Compared with Q2 2024, it opened 6 new positions, sold out of 9, added to 60 and reduced 46. The biggest buy was iShares MSCI Eafe Value ETF (EFV, shares +119%) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −12%).

Most Recent 13F: Q4 2025
Location: ROCHESTER, NY
CIK: 0001569139
Portfolio Value: $436.8M (Q3 2024)
SEC Filing: 0001085146-24-005983 ↗ filed Nov 15, 2024

Holdings Value

Holdings 120 stocks · $436.8M


IVV iShares Core S&P 500 ETF	16.03%	121,409	$70.0M	Reduce -11.5%
IUSB Ishr CR Unvrse Usd BD ETF-Ui	15.47%	1,434,311	$67.6M	Add +15.8%
IVW iShares S&P 500 Growth ETF	6.69%	305,162	$29.2M	Reduce -6.4%
QUAL iShares MSCI USA Quality Fac	5.85%	142,486	$25.5M	Add +1.1%
DYNF Ishrs US E F R A ETF-Usd Inc.	5.79%	510,835	$25.3M	Add +0.3%
EFV iShares MSCI Eafe Value ETF	4.91%	373,048	$21.5M	Add +118.6%
EFG iShares MSCI Eafe Growth ETF	4.69%	190,289	$20.5M	Reduce -9.0%
MBB iShares MBS ETF	3.72%	169,395	$16.2M	Reduce -1.8%
IVE iShares S&P 500 Value ETF	3.32%	73,585	$14.5M	Reduce -1.0%
AAPL Apple Inc.	2.96%	55,479	$12.9M	Add +1.4%
EMXC iShares MSCI Emr MRK Ex Chna	2.75%	196,641	$12.0M	Add +37.9%
IYW iShares Ustechnology ETF	2.40%	69,080	$10.5M	Reduce -9.2%
BINC iShares Flex I A ETF-Usd Inc.	2.25%	183,832	$9.8M	Add +42.2%
MUB iShares National Muni Bond E	1.69%	68,149	$7.4M	Add +29.6%
TLT iShares 20+ Year Treasury BD	1.56%	69,557	$6.8M	Reduce -21.9%
IEMG iShares Core MSCI Emerging	1.14%	86,994	$5.0M	Reduce -43.2%
QQQ Invesco QQQ Trust Series 1	1.10%	9,810	$4.8M	Reduce -2.5%
MSFT Microsoft Corp.	0.83%	8,427	$3.6M	Add +1.6%
VTEB Vanguard Tax-Exempt Bond ETF	0.80%	68,629	$3.5M	Reduce -0.2%
SPY SS SPDR S&P 500 ETF Trust-US	0.79%	6,026	$3.5M	Reduce -1.3%
ESGU iShares ESG Aware MSCI USA	0.77%	26,692	$3.4M	Add +3.5%
IFRA iShares US Infrastructure	0.64%	59,802	$2.8M	Reduce -0.3%
EMB iShares JP Morgan Usd Emergi	0.59%	27,410	$2.6M	Add +0.3%
NVDA Nvidia Corp.	0.57%	20,562	$2.5M	Reduce -6.6%
SDY SS SPDR S&P Dividend ETF	0.50%	15,523	$2.2M	Add +0.0%
OEF iShares S&P 100 ETF	0.47%	7,382	$2.0M	Add +24.6%
CAT Caterpillar Inc.	0.43%	4,852	$1.9M	Reduce -0.2%
GOVT iShares US Treasury Bond ETF	0.41%	76,064	$1.8M	Add +23.5%
DVY iShares Select Dividend ETF	0.37%	11,864	$1.6M	Reduce -1.1%
IGEB iShares Investment Grade SYS	0.36%	33,715	$1.6M	Add +2.9%
LQD Ishr Ibx Usd Invgd CB ETF-Ui	0.35%	13,504	$1.5M	Reduce -12.2%
TLH iShares 10-20 Year Treasury	0.35%	13,908	$1.5M	Add +18.4%
MDY State Street SPDR S&P Midcap	0.34%	2,638	$1.5M	No change
V Visa Inc. Class A	0.32%	5,145	$1.4M	Add +0.3%
JPM JPMorgan Chase & Co.	0.31%	6,388	$1.3M	Add +4.5%
AOR iShares Core 60/40 Balanced	0.24%	17,341	$1.0M	Reduce -1.6%
MCD McDonald's Corp.	0.23%	3,238	$986K	Reduce -8.8%
XOM Exxon Mobil Corp.	0.22%	8,195	$961K	Reduce -4.9%
QLTA iShares Aaa - A Rated Corpor	0.19%	17,232	$847K	New
IEV iShares Europe ETF	0.19%	14,395	$839K	Add +16.2%
AMZN Amazon.com Inc.	0.19%	4,445	$828K	Add +5.4%
AOA iShares Core 80/20 Aggressiv	0.18%	10,048	$793K	Add +8.5%
IVLU iShares MSCI International V	0.17%	25,456	$752K	Add +3.0%
PAYX Paychex Inc.	0.16%	5,327	$715K	Add +3.0%
TSM Taiwan Semiconductor-SP ADR	0.16%	4,000	$695K	Reduce -20.0%
BRK.A Berkshire Hathaway Inc. Class A	0.16%	1	$691K	No change
USMV iShares MSCI USA Min Vol Fac	0.16%	7,503	$685K	Reduce -4.5%
IWF iShares Russell 1000 Growth	0.15%	1,803	$677K	Reduce -11.8%
CLOA iShares Aaa Clo Act ETF-Usdi	0.15%	12,814	$666K	Add +30.0%
BA The Boeing Co.	0.15%	4,273	$650K	Reduce -2.3%
IJH iShares Core S&P Midcap ETF	0.15%	10,364	$646K	Add +2.7%
ARM Arm Holdings PLC-ADR	0.15%	4,500	$644K	Add +12.5%
ORCL Oracle Corp.	0.15%	3,771	$643K	Add +0.5%
DE Deere & Co.	0.14%	1,446	$603K	Reduce -6.9%
SUB iShares Short-Term National	0.14%	5,564	$591K	Add +12.6%
IUSG iShares Core S&P U.S. Growth	0.13%	4,463	$589K	No change
LAKE Lakeland Industries Inc.	0.13%	28,472	$572K	Add +46.2%
TSLA Tesla Inc.	0.13%	2,184	$571K	Add +6.3%
IEF iShares 7-10 Year Treasury B	0.13%	5,571	$547K	Reduce -11.4%
LMT Lockheed Martin Corp.	0.12%	890	$520K	Add +0.6%
DGRO iShares Core Dividend Growth	0.12%	8,156	$511K	Reduce -12.0%
AVGO Broadcom Inc.	0.12%	2,939	$507K	Add +22.5%
LLY Eli Lilly & Co.	0.11%	560	$496K	Add +6.5%
IJR iShares Core S&P Small-Cap E	0.11%	4,177	$489K	Reduce -1.0%
AMGN Amgen Inc.	0.11%	1,496	$482K	Add +0.4%
IWO iShares Russell 2000 Growth	0.10%	1,604	$456K	Add +0.1%
WMT Walmart Inc.	0.10%	5,585	$451K	Add +0.9%
IEFA iShares Core MSCI Eafe ETF	0.10%	5,649	$441K	Reduce -1.2%
MRK Merck & Co. Inc.	0.10%	3,872	$440K	Reduce -4.6%
CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET	0.10%	12,688	$435K	Add +0.0%
IXN iShares Global Tech ETF	0.10%	5,261	$434K	Reduce -0.0%
XLU St Sr Utl SL SE SPDR ETF-Usd	0.10%	5,187	$419K	Add +13.2%
HON Honeywell International Inc.	0.10%	2,007	$415K	Add +0.3%
VUG Vanguard Mrngstar GR ETF-Sui	0.09%	1,064	$408K	No change
KO The Coca-Cola Co.	0.09%	5,350	$384K	Add +0.8%
VGT Vanguard Info Tech ETF	0.09%	653	$383K	Reduce -5.5%
PNC PNC Financial Services Group	0.08%	2,004	$370K	New
ABBV Abbvie Inc.	0.08%	1,816	$359K	Add +1.0%
IJK iShares S&P Mid-Cap 400 Grow	0.08%	3,900	$359K	No change
SPLV Invesco S&P 500 Low Volatili	0.08%	4,993	$358K	Reduce -16.5%
JNJ Johnson & Johnson	0.08%	2,186	$354K	Add +15.7%
INTU Intuit Inc.	0.08%	569	$353K	Add +0.5%
ICVT iShares Convertible Bond ETF	0.08%	4,211	$352K	Add +7.7%
XLF SS Financial Select Sector	0.08%	7,609	$345K	Add +15.9%
IGSB iShares 1-5Y Inv Grade Corp.	0.08%	6,336	$334K	Reduce -8.3%
RSP Invesco S&P 500 Equal Weight	0.07%	1,781	$319K	Add +31.8%
SUSL iShares ESG MSCI USA Leaders	0.07%	3,100	$315K	Add +15.7%
PEG Public Service Enterprise GP	0.07%	3,502	$312K	Add +0.6%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE	0.07%	8,553	$312K	Add +0.1%
VIG Vanguard Dividend Apprec ETF	0.07%	1,555	$308K	No change
GLW Corning Inc.	0.07%	6,635	$300K	Add +0.2%
IXUS iShares Core Intl Stock ETF	0.07%	4,097	$298K	Add +4.2%
VZ Verizon Communications Inc.	0.07%	6,401	$287K	Add +24.1%
EMN Eastman Chemical Co.	0.07%	2,554	$286K	Add +0.1%
LCTU iShares U.S. Carbon Transiti	0.06%	4,245	$266K	Reduce -11.3%
MTB M & T Bank Corp. filed as M & T BK CORP	0.06%	1,486	$265K	Add +0.8%
PG The Procter & Gamble Co.	0.06%	1,514	$262K	Add +1.8%
IYR iShares US Real Estate ETF	0.06%	2,558	$261K	Reduce -30.1%
IGM iShares Expanded Tech Sector	0.06%	2,713	$260K	Reduce -33.0%
VYM Vanguard High DVD Yield ETF	0.06%	2,011	$258K	Reduce -9.2%
IMCG iShares Morningstar Mid-Cap	0.06%	3,503	$256K	No change
ESGE iShares Inc. iShares ESG Awar	0.06%	6,956	$253K	Add +0.3%
GLD SPDR Gold Shares	0.06%	1,021	$248K	New
ACWV iShares MSCI Global Min Vol	0.06%	2,143	$245K	Reduce -1.9%
CGGR Cap Group Growth Equity	0.06%	6,995	$243K	No change
PID Invesco International Divide	0.06%	12,211	$242K	Reduce -25.8%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.05%	1,083	$239K	Reduce -14.7%
HDV iShares Core High Dividend E	0.05%	2,020	$238K	Add +1.9%
VLUE iShares MSCI USA Value Facto	0.05%	2,138	$233K	Reduce -1.0%
CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT	0.05%	7,634	$230K	Add +0.1%
GOOG Alphabet Inc. Class C	0.05%	1,360	$227K	Add +3.8%
HYG Ishr Ibx Usd Hiyld CB ETF-Ui	0.05%	2,831	$227K	Reduce -27.2%
META Meta Platforms Inc. Class A	0.05%	386	$221K	New
HEZU iShares Currency Hedged MSCI	0.05%	5,996	$220K	New
FALN iShares Fallen Angels ETF	0.05%	8,027	$219K	Reduce -51.1%
IWP iShares Russell Mid-Cap Grow	0.05%	1,871	$219K	Reduce -15.1%
SPSM SS SPDR P S&P 600 Small Cap	0.05%	4,779	$217K	Reduce -17.3%
IXC iShares Global Energy ETF	0.05%	5,338	$216K	Reduce -11.1%
SYK Stryker Corp.	0.05%	578	$209K	New
STEW SRH Total Return Fund Inc.	0.05%	12,632	$200K	Add +0.9%

Portfolio Sells Q2 2024 → Q3 2024


IVV iShares Core S&P 500 ETF	Reduce -11.5%	16.03%	−2.21
HEFA Isha Curr Hedged MSCI Eafe	Sold out	0.00%	−0.95
IEMG iShares Core MSCI Emerging	Reduce -43.2%	1.14%	−0.85
IVW iShares S&P 500 Growth ETF	Reduce -6.4%	6.69%	−0.64
EFG iShares MSCI Eafe Growth ETF	Reduce -9.0%	4.69%	−0.51
TLT iShares 20+ Year Treasury BD	Reduce -21.9%	1.56%	−0.42
IYW iShares Ustechnology ETF	Reduce -9.2%	2.40%	−0.38
TIP iShares Tips Bond ETF	Sold out	0.00%	−0.26
MBB iShares MBS ETF	Reduce -1.8%	3.72%	−0.13
IGIB iShares 5-10Y Inv Grade Corp.	Sold out	0.00%	−0.12
NVDA Nvidia Corp.	Reduce -6.6%	0.57%	−0.09
QQQ Invesco QQQ Trust Series 1	Reduce -2.5%	1.10%	−0.07
CVY Invesco Zacks Multi-Asset Inc.	Sold out	0.00%	−0.07
SPTI SS SPDR P Int Term TSY ETF	Sold out	0.00%	−0.06
PFF iShares Preferred & Income S	Sold out	0.00%	−0.06
SMH Vaneck Semiconductor ETF	Sold out	0.00%	−0.06
AGG iShares Core U.S. Aggregate	Sold out	0.00%	−0.06
FALN iShares Fallen Angels ETF	Reduce -51.1%	0.05%	−0.05
TSM Taiwan Semiconductor-SP ADR	Reduce -20.0%	0.16%	−0.05
LQD Ishr Ibx Usd Invgd CB ETF-Ui	Reduce -12.2%	0.35%	−0.05
DSI iShares ESG MSCI KLD 400 ETF	Sold out	0.00%	−0.05
BA The Boeing Co.	Reduce -2.3%	0.15%	−0.04
VTEB Vanguard Tax-Exempt Bond ETF	Reduce -0.2%	0.80%	−0.03
IGM iShares Expanded Tech Sector	Reduce -33.0%	0.06%	−0.03
IWF iShares Russell 1000 Growth	Reduce -11.8%	0.15%	−0.03
MRK Merck & Co. Inc.	Reduce -4.6%	0.10%	−0.02
XOM Exxon Mobil Corp.	Reduce -4.9%	0.22%	−0.02
HYG Ishr Ibx Usd Hiyld CB ETF-Ui	Reduce -27.2%	0.05%	−0.02
IYR iShares US Real Estate ETF	Reduce -30.1%	0.06%	−0.02
IEF iShares 7-10 Year Treasury B	Reduce -11.4%	0.13%	−0.02
PID Invesco International Divide	Reduce -25.8%	0.06%	−0.02
SPY SS SPDR S&P 500 ETF Trust-US	Reduce -1.3%	0.79%	−0.02
DGRO iShares Core Dividend Growth	Reduce -12.0%	0.12%	−0.01
SPLV Invesco S&P 500 Low Volatili	Reduce -16.5%	0.08%	−0.01
IXC iShares Global Energy ETF	Reduce -11.1%	0.05%	−0.01
IGSB iShares 1-5Y Inv Grade Corp.	Reduce -8.3%	0.08%	−0.01
VGT Vanguard Info Tech ETF	Reduce -5.5%	0.09%	−0.01
IWP iShares Russell Mid-Cap Grow	Reduce -15.1%	0.05%	−0.01
SPSM SS SPDR P S&P 600 Small Cap	Reduce -17.3%	0.05%	−0.01
LCTU iShares U.S. Carbon Transiti	Reduce -11.3%	0.06%	−0.01
IXN iShares Global Tech ETF	Reduce -0.0%	0.10%	−0.01
AOR iShares Core 60/40 Balanced	Reduce -1.6%	0.24%	−0.01
VYM Vanguard High DVD Yield ETF	Reduce -9.2%	0.06%	−0.00
USMV iShares MSCI USA Min Vol Fac	Reduce -4.5%	0.16%	−0.00
DE Deere & Co.	Reduce -6.9%	0.14%	−0.00
VLUE iShares MSCI USA Value Facto	Reduce -1.0%	0.05%	−0.00
IEFA iShares Core MSCI Eafe ETF	Reduce -1.2%	0.10%	+0.00
ACWV iShares MSCI Global Min Vol	Reduce -1.9%	0.06%	+0.00
IBM Intl Business Machines Corp.	Reduce -14.7%	0.05%	+0.00
IJR iShares Core S&P Small-Cap E	Reduce -1.0%	0.11%	+0.00

Portfolio Buys Q2 2024 → Q3 2024


EFV iShares MSCI Eafe Value ETF	Add +118.6%	4.91%	+2.71
IUSB Ishr CR Unvrse Usd BD ETF-Ui	Add +15.8%	15.47%	+1.87
EMXC iShares MSCI Emr MRK Ex Chna	Add +37.9%	2.75%	+0.70
BINC iShares Flex I A ETF-Usd Inc.	Add +42.2%	2.25%	+0.61
MUB iShares National Muni Bond E	Add +29.6%	1.69%	+0.33
QLTA iShares Aaa - A Rated Corpor	New	0.19%	+0.19
AAPL Apple Inc.	Add +1.4%	2.96%	+0.16
OEF iShares S&P 100 ETF	Add +24.6%	0.47%	+0.09
PNC PNC Financial Services Group	New	0.08%	+0.08
GOVT iShares US Treasury Bond ETF	Add +23.5%	0.41%	+0.07
GLD SPDR Gold Shares	New	0.06%	+0.06
TLH iShares 10-20 Year Treasury	Add +18.4%	0.35%	+0.06
META Meta Platforms Inc. Class A	New	0.05%	+0.05
HEZU iShares Currency Hedged MSCI	New	0.05%	+0.05
SYK Stryker Corp.	New	0.05%	+0.05
TSLA Tesla Inc.	Add +6.3%	0.13%	+0.03
CLOA iShares Aaa Clo Act ETF-Usdi	Add +30.0%	0.15%	+0.03
IEV iShares Europe ETF	Add +16.2%	0.19%	+0.03
SDY SS SPDR S&P Dividend ETF	Add +0.0%	0.50%	+0.03
ESGU iShares ESG Aware MSCI USA	Add +3.5%	0.77%	+0.02
AVGO Broadcom Inc.	Add +22.5%	0.12%	+0.02
LAKE Lakeland Industries Inc.	Add +46.2%	0.13%	+0.02
XLU St Sr Utl SL SE SPDR ETF-Usd	Add +13.2%	0.10%	+0.02
RSP Invesco S&P 500 Equal Weight	Add +31.8%	0.07%	+0.02
LMT Lockheed Martin Corp.	Add +0.6%	0.12%	+0.02
ORCL Oracle Corp.	Add +0.5%	0.15%	+0.02
PAYX Paychex Inc.	Add +3.0%	0.16%	+0.01
VZ Verizon Communications Inc.	Add +24.1%	0.07%	+0.01
JNJ Johnson & Johnson	Add +15.7%	0.08%	+0.01
XLF SS Financial Select Sector	Add +15.9%	0.08%	+0.01
AOA iShares Core 80/20 Aggressiv	Add +8.5%	0.18%	+0.01
WMT Walmart Inc.	Add +0.9%	0.10%	+0.01
SUB iShares Short-Term National	Add +12.6%	0.14%	+0.01
PEG Public Service Enterprise GP	Add +0.6%	0.07%	+0.01
SUSL iShares ESG MSCI USA Leaders	Add +15.7%	0.07%	+0.01
JPM JPMorgan Chase & Co.	Add +4.5%	0.31%	+0.01
IVLU iShares MSCI International V	Add +3.0%	0.17%	+0.01
ABBV Abbvie Inc.	Add +1.0%	0.08%	+0.01
MTB M & T Bank Corp.	Add +0.8%	0.06%	+0.01
GLW Corning Inc.	Add +0.2%	0.07%	+0.01
ICVT iShares Convertible Bond ETF	Add +7.7%	0.08%	+0.01
KO The Coca-Cola Co.	Add +0.8%	0.09%	+0.01
IGEB iShares Investment Grade SYS	Add +2.9%	0.36%	+0.01
EMN Eastman Chemical Co.	Add +0.1%	0.07%	+0.00
IJH iShares Core S&P Midcap ETF	Add +2.7%	0.15%	+0.00
IXUS iShares Core Intl Stock ETF	Add +4.2%	0.07%	+0.00
CGDV Cap Group Dividend Value	Add +0.1%	0.07%	+0.00
IWO iShares Russell 2000 Growth	Add +0.1%	0.10%	+0.00
HDV iShares Core High Dividend E	Add +1.9%	0.05%	+0.00
ESGE iShares Inc. iShares ESG Awar	Add +0.3%	0.06%	+0.00

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q4 2025	144	$493.6M	IUSB, IVV, IVE, DYNF, IVW
Q3 2025	146	$485.7M	IUSB, IVV, DYNF, IVW, QUAL
Q2 2025	142	$451.9M	IUSB, IVV, QUAL, EFV, IVW
Q1 2025	125	$426.0M	IVV, IUSB, QUAL, IVW, DYNF
Q4 2024	116	$431.2M	IVV, IUSB, IVW, QUAL, DYNF
Q3 2024	120	$436.8M	IVV, IUSB, IVW, QUAL, DYNF
Q2 2024	123	$411.7M	IVV, IUSB, IVW, QUAL, DYNF
Q1 2024	123	$397.4M	IVV, IUSB, QUAL, DYNF, EFV