High Falls Advisors, Inc

Name: High Falls Advisors, Inc 13F holdings, Q2 2025
Creator: High Falls Advisors, Inc
Published: 2025-08-15

Q4 2025Q3 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 15, 2025), High Falls Advisors, Inc reported 142 stock positions worth $451.9 million. Its top holding was Ishr CR Unvrse Usd BD ETF-Ui (IUSB) at 11.4% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 7.9%) and iShares MSCI USA Quality Fac (QUAL, 6.6%). Compared with Q1 2025, it opened 28 new positions, sold out of 11, added to 57 and reduced 46. The biggest buy was iShares U.S. Thematic Rotati (THRO, shares +1399%) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −45%).

Most Recent 13F: Q4 2025
Location: ROCHESTER, NY
CIK: 0001569139
Portfolio Value: $451.9M (Q2 2025)
SEC Filing: 0001085146-25-005304 ↗ filed Aug 15, 2025

Holdings Value

Holdings 142 stocks · $451.9M


IUSB Ishr CR Unvrse Usd BD ETF-Ui	11.43%	1,117,344	$51.7M	Reduce -9.2%
IVV iShares Core S&P 500 ETF	7.95%	57,857	$35.9M	Reduce -45.0%
QUAL iShares MSCI USA Quality Fac	6.55%	161,963	$29.6M	Reduce -0.8%
EFV iShares MSCI Eafe Value ETF	6.17%	439,058	$27.9M	Add +43.5%
IVW iShares S&P 500 Growth ETF	6.14%	252,044	$27.8M	Reduce -12.8%
DYNF Ishrs US E F R A ETF-Usd Inc.	5.76%	478,095	$26.0M	Reduce -2.0%
IVE iShares S&P 500 Value ETF	4.89%	112,996	$22.1M	Add +7.8%
IEMG iShares Core MSCI Emerging	3.97%	298,648	$17.9M	Add +87.2%
TLH iShares 10-20 Year Treasury	3.09%	137,498	$14.0M	Add +35.9%
MBB iShares MBS ETF	2.96%	142,431	$13.4M	Reduce -1.4%
OEF iShares S&P 100 ETF	2.81%	41,750	$12.7M	Add +34.1%
EFG iShares MSCI Eafe Growth ETF	2.75%	111,126	$12.4M	Reduce -5.8%
AAPL Apple Inc.	2.63%	57,976	$11.9M	Add +1.6%
THRO iShares U.S. Thematic Rotati	2.59%	328,914	$11.7M	Add +1398.9%
IYW iShares Ustechnology ETF	2.26%	58,931	$10.2M	Reduce -10.4%
BINC iShares Flex I A ETF-Usd Inc.	2.14%	183,142	$9.7M	Reduce -1.6%
IAGG iShares Intl Aggregate Bond	1.90%	168,275	$8.6M	New
MTUM iShares MSCI USA Momentum Fa	1.65%	31,009	$7.5M	Reduce -5.0%
VTEB Vanguard Tax-Exempt Bond ETF	1.53%	141,315	$6.9M	Add +54.8%
MUB iShares National Muni Bond E	1.36%	58,938	$6.2M	Reduce -23.5%
IAU iShares Gold Trust	1.16%	83,957	$5.2M	Reduce -28.4%
BAI Ishrs AI in and Tech Act ETF	0.90%	141,420	$4.1M	New
MSFT Microsoft Corp.	0.81%	7,348	$3.7M	Reduce -0.2%
SPY SS SPDR S&P 500 ETF Trust-US	0.80%	5,836	$3.6M	Add +1.5%
EMB iShares JP Morgan Usd Emergi	0.78%	37,857	$3.5M	Reduce -0.8%
NVDA Nvidia Corp.	0.66%	18,829	$3.0M	Reduce -6.9%
ESGU iShares ESG Aware MSCI USA	0.51%	17,174	$2.3M	Reduce -11.6%
V Visa Inc. Class A	0.50%	6,337	$2.3M	Add +0.7%
JPM JPMorgan Chase & Co.	0.45%	6,940	$2.0M	Add +1.9%
CAT Caterpillar Inc.	0.43%	4,986	$1.9M	Add +0.2%
SDY SS SPDR S&P Dividend ETF	0.42%	14,035	$1.9M	Add +0.1%
STIP iShares 0-5 Year Tips Bond E	0.38%	16,690	$1.7M	Add +664.5%
GOVT iShares US Treasury Bond ETF	0.32%	63,896	$1.5M	Reduce -15.5%
DVY iShares Select Dividend ETF	0.32%	11,025	$1.5M	Reduce -0.0%
HIMU iShares High Yild Muni A ETF	0.27%	24,915	$1.2M	Add +46.4%
IWF iShares Russell 1000 Growth	0.26%	2,752	$1.2M	Add +34.2%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.26%	3,944	$1.2M	Add +318.7%
MDY State Street SPDR S&P Midcap	0.25%	2,002	$1.1M	Reduce -1.8%
EMXC iShares MSCI Emr MRK Ex Chna	0.22%	15,733	$993K	Reduce -90.5%
USMV iShares MSCI USA Min Vol Fac	0.22%	10,559	$991K	Add +6.8%
IVLU iShares MSCI International V	0.21%	29,045	$955K	Add +4.8%
AMZN Amazon.com Inc.	0.21%	4,349	$954K	Reduce -1.3%
AOA iShares Core 80/20 Aggressiv	0.21%	11,411	$952K	Add +6.6%
HON Honeywell International Inc.	0.21%	4,007	$933K	Reduce -0.0%
AOR iShares Core 60/40 Balanced	0.21%	15,102	$930K	Reduce -12.1%
TSM Taiwan Semiconductor-SP ADR	0.20%	4,000	$906K	No change
QLTA iShares Aaa - A Rated Corpor	0.20%	18,476	$884K	Reduce -17.7%
XOM Exxon Mobil Corp.	0.19%	7,789	$840K	Reduce -6.1%
IEV iShares Europe ETF	0.18%	13,174	$833K	Reduce -0.6%
PAYX Paychex Inc.	0.18%	5,686	$827K	Reduce -15.7%
ARM Arm Holdings PLC-ADR	0.18%	5,000	$809K	No change
AVGO Broadcom Inc.	0.18%	2,900	$799K	Reduce -1.5%
ORCL Oracle Corp.	0.17%	3,575	$782K	Reduce -12.2%
LQD Ishr Ibx Usd Invgd CB ETF-Ui	0.17%	6,814	$747K	Reduce -35.2%
DE Deere & Co.	0.16%	1,449	$737K	Add +0.1%
BRK.A Berkshire Hathaway Inc. Class A	0.16%	1	$729K	No change
IUSG iShares Core S&P U.S. Growth	0.16%	4,744	$713K	Add +6.3%
WMT Walmart Inc.	0.15%	7,118	$696K	Add +39.2%
IEFA iShares Core MSCI Eafe ETF	0.14%	7,754	$647K	Add +1.7%
VGT Vanguard Info Tech ETF	0.14%	960	$637K	Add +3.2%
CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET	0.13%	15,876	$586K	Add +5.7%
PLTR Palantir Technologies Inc. Class A	0.12%	3,825	$521K	New
IJH iShares Core S&P Midcap ETF	0.11%	8,127	$504K	Reduce -1.3%
VUG Vanguard Mrngstar GR ETF-Sui	0.11%	1,098	$481K	No change
IWO iShares Russell 2000 Growth	0.11%	1,667	$477K	Add +0.1%
FDRR Fidelity Div ETF Rise Rates	0.11%	8,768	$475K	New
LLY Eli Lilly & Co.	0.10%	608	$474K	Add +3.6%
LAKE Lakeland Industries Inc.	0.10%	34,099	$464K	Add +21.5%
IEF iShares 7-10 Year Treasury B	0.10%	4,736	$454K	Reduce -13.3%
INTU Intuit Inc.	0.10%	570	$449K	Add +0.7%
IGEB iShares Investment Grade SYS	0.10%	9,806	$446K	New
CGGR Cap Group Growth Equity	0.10%	10,879	$442K	Add +14.7%
DGRO iShares Core Dividend Growth	0.10%	6,910	$442K	Add +58.6%
ACWX iShares MSCI Acwi Ex US ETF	0.10%	7,197	$439K	Add +10.5%
IXN iShares Global Tech ETF	0.09%	4,576	$423K	Reduce -8.3%
IGM iShares Expanded Tech Sector	0.09%	3,727	$419K	Add +30.2%
LMT Lockheed Martin Corp.	0.09%	884	$409K	Add +0.6%
IWD iShares Russell 1000 Value E	0.09%	2,064	$401K	Add +35.2%
IWP iShares Russell Mid-Cap Grow	0.09%	2,832	$393K	Add +5.0%
ITOT iShares Core S&P Total U.S.	0.09%	2,908	$393K	Add +68.1%
XLU St Sr Utl SL SE SPDR ETF-Usd	0.09%	4,754	$388K	Add +2.5%
TSLA Tesla Inc.	0.09%	1,210	$384K	Reduce -5.8%
XLF SS Financial Select Sector	0.08%	7,307	$383K	Reduce -3.1%
DMAX iShares LG Cap Max Buff Dec	0.08%	14,581	$376K	New
SPLV Invesco S&P 500 Low Volatili	0.08%	5,065	$369K	Add +1.0%
SPYM Ste STR SPDR PT S&P 500 ETF	0.08%	5,063	$368K	Add +18.1%
ICVT iShares Convertible Bond ETF	0.08%	3,998	$360K	Reduce -35.2%
SUB iShares Short-Term National	0.08%	3,387	$360K	Reduce -17.0%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE	0.08%	9,001	$355K	Reduce -4.5%
VIG Vanguard Dividend Apprec ETF	0.08%	1,735	$355K	Add +11.6%
GLD SPDR Gold Shares	0.08%	1,160	$354K	No change
HYGW iShares HY Corp. BD Buywr ETF	0.08%	11,539	$353K	Reduce -0.4%
IJR iShares Core S&P Small-Cap E	0.08%	3,193	$349K	Reduce -4.9%
KO The Coca-Cola Co.	0.08%	4,901	$347K	No change
META Meta Platforms Inc. Class A	0.07%	446	$329K	Add +2.5%
IBHE iShares Ibonds 2025 H/Y Inc.	0.07%	14,089	$328K	Add +26.9%
RSP Invesco S&P 500 Equal Weight	0.07%	1,797	$326K	Add +0.2%
CGBL Cap Group Core Balanced filed as CAPITAL GROUP CORE BALANCED	0.07%	9,635	$322K	No change
FCPI Fidelity Stocks for Infl ETF	0.07%	6,750	$315K	New
VV Vngrd Mrgstr LRG-Cap ETF-Usd	0.07%	1,101	$314K	New
FDEV Fidelity Intl Multifact ETF	0.07%	9,609	$313K	New
FNDF Schwab Fndmn Intl LRG Co. ETF	0.07%	7,659	$306K	New
ABBV Abbvie Inc.	0.07%	1,649	$306K	Reduce -11.5%
GLW Corning Inc.	0.07%	5,781	$304K	Add +3.8%
IWB iShares Russell 1000 ETF	0.07%	893	$303K	New
FDG American Century Focused DYN	0.07%	2,768	$302K	New
PEG Public Service Enterprise GP	0.07%	3,544	$298K	Add +0.5%
TLT iShares 20+ Year Treasury BD	0.07%	3,361	$297K	Reduce -37.5%
FDMO Fidelity Momentum Factor ETF	0.07%	3,898	$296K	New
IBHF iShares Ibond 2026 HY & Inc.	0.06%	12,551	$292K	Add +16.5%
IJK iShares S&P Mid-Cap 400 Grow	0.06%	3,200	$291K	Reduce -11.1%
CLOA iShares Aaa Clo Act ETF-Usdi	0.06%	5,547	$288K	Add +41.9%
LCTU iShares U.S. Carbon Transiti	0.06%	4,200	$283K	Add +1.9%
IMCG iShares Morningstar Mid-Cap	0.06%	3,503	$281K	Reduce -3.4%
FCOR Fidelity Corporate Bond ETF	0.06%	5,917	$280K	New
FBND Fidelity Total Bond ETF	0.06%	6,085	$278K	New
MRK Merck & Co. Inc.	0.06%	3,467	$274K	Add +0.5%
CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT	0.06%	8,429	$269K	No change
JNJ Johnson & Johnson	0.06%	1,763	$269K	No change
GE General Electric filed as GE AEROSPACE	0.06%	1,038	$267K	Add +2.6%
PG The Procter & Gamble Co.	0.06%	1,649	$263K	Reduce -0.3%
ACWV iShares MSCI Global Min Vol	0.06%	2,121	$251K	No change
HEZU iShares Currency Hedged MSCI	0.06%	6,122	$251K	Add +1.3%
FSEC Fidelity Invest GRD Secur	0.05%	5,565	$242K	New
GOOG Alphabet Inc. Class C	0.05%	1,363	$242K	No change
HDV iShares Core High Dividend E	0.05%	2,060	$241K	Add +0.3%
IXUS iShares Core Intl Stock ETF	0.05%	3,115	$241K	Reduce -0.4%
FLRG Fidelity US Multifactor ETF	0.05%	6,533	$235K	New
VYM Vanguard High DVD Yield ETF	0.05%	1,760	$235K	New
STEW SRH Total Return Fund Inc.	0.05%	12,994	$230K	Add +1.0%
VO Vngrd Mrngstr MD-Cap ETF-Usd	0.05%	801	$224K	New
GOOGL Alphabet Inc. Class A	0.05%	1,249	$220K	New
HD Home Depot Inc.	0.05%	590	$216K	New
ESGD iShares Trust iShares ESG Aw	0.05%	2,367	$211K	New
JBND JPMorgan Active Bond ETF	0.05%	3,895	$209K	New
JHMB John Hancock Mortgage-Backed	0.05%	9,528	$208K	New
WEC WEC Energy Group Inc.	0.05%	1,999	$208K	Add +0.6%
XLV SS Health Care Select Sector	0.05%	1,515	$204K	Add +1.3%
SMH Vaneck Semiconductor ETF	0.05%	732	$204K	New
SPSM SS SPDR P S&P 600 Small Cap	0.04%	4,779	$204K	New
BALI Is US LRG CP Pre Inc. Act-Usd	0.04%	6,665	$201K	New
VTV Vanguard Mrngstr Val ETF-Aui	0.04%	1,132	$200K	New

Portfolio Sells Q1 2025 → Q2 2025


IVV iShares Core S&P 500 ETF	Reduce -45.0%	7.95%	−5.94
EMXC iShares MSCI Emr MRK Ex Chna	Reduce -90.5%	0.22%	−1.93
IUSB Ishr CR Unvrse Usd BD ETF-Ui	Reduce -9.2%	11.43%	−1.88
QQQ Invesco QQQ Trust Series 1	Sold out	0.00%	−1.04
HEFA Isha Curr Hedged MSCI Eafe	Sold out	0.00%	−0.79
MUB iShares National Muni Bond E	Reduce -23.5%	1.36%	−0.54
IAU iShares Gold Trust	Reduce -28.4%	1.16%	−0.46
MBB iShares MBS ETF	Reduce -1.4%	2.96%	−0.22
HYDB iShares High Yield Systemati	Sold out	0.00%	−0.16
IVW iShares S&P 500 Growth ETF	Reduce -12.8%	6.14%	−0.16
BINC iShares Flex I A ETF-Usd Inc.	Reduce -1.6%	2.14%	−0.15
PNC PNC Financial Services Group	Sold out	0.00%	−0.12
MTB M & T Bank Corp.	Sold out	0.00%	−0.11
LQD Ishr Ibx Usd Invgd CB ETF-Ui	Reduce -35.2%	0.17%	−0.10
GLDM SPDR Gold Minishares Trust	Sold out	0.00%	−0.09
GOVT iShares US Treasury Bond ETF	Reduce -15.5%	0.32%	−0.08
PAYX Paychex Inc.	Reduce -15.7%	0.18%	−0.06
SUSC iShares ESG Aware Usd Corpor	Sold out	0.00%	−0.06
QLTA iShares Aaa - A Rated Corpor	Reduce -17.7%	0.20%	−0.05
AOM iShares Core 40/60 Moderate	Sold out	0.00%	−0.05
BRK.B Berkshire Hathaway Inc. Class B	Sold out	0.00%	−0.05
SCHZ Schwab US Aggregate Bond ETF	Sold out	0.00%	−0.05
TLT iShares 20+ Year Treasury BD	Reduce -37.5%	0.07%	−0.05
VZ Verizon Communications Inc.	Sold out	0.00%	−0.05
XOM Exxon Mobil Corp.	Reduce -6.1%	0.19%	−0.05
ESGU iShares ESG Aware MSCI USA	Reduce -11.6%	0.51%	−0.04
ICVT iShares Convertible Bond ETF	Reduce -35.2%	0.08%	−0.04
EMB iShares JP Morgan Usd Emergi	Reduce -0.8%	0.78%	−0.04
AOR iShares Core 60/40 Balanced	Reduce -12.1%	0.21%	−0.03
ABBV Abbvie Inc.	Reduce -11.5%	0.07%	−0.02
DVY iShares Select Dividend ETF	Reduce -0.0%	0.32%	−0.02
IEF iShares 7-10 Year Treasury B	Reduce -13.3%	0.10%	−0.02
SUB iShares Short-Term National	Reduce -17.0%	0.08%	−0.02
EFG iShares MSCI Eafe Growth ETF	Reduce -5.8%	2.75%	−0.01
PG The Procter & Gamble Co.	Reduce -0.3%	0.06%	−0.01
HYGW iShares HY Corp. BD Buywr ETF	Reduce -0.4%	0.08%	−0.01
IJK iShares S&P Mid-Cap 400 Grow	Reduce -11.1%	0.06%	−0.01
IJR iShares Core S&P Small-Cap E	Reduce -4.9%	0.08%	−0.01
MDY State Street SPDR S&P Midcap	Reduce -1.8%	0.25%	−0.00
XLF SS Financial Select Sector	Reduce -3.1%	0.08%	−0.00
IJH iShares Core S&P Midcap ETF	Reduce -1.3%	0.11%	−0.00
CGDV Cap Group Dividend Value	Reduce -4.5%	0.08%	−0.00
IMCG iShares Morningstar Mid-Cap	Reduce -3.4%	0.06%	+0.00
IXUS iShares Core Intl Stock ETF	Reduce -0.4%	0.05%	+0.00
IEV iShares Europe ETF	Reduce -0.6%	0.18%	+0.00
QUAL iShares MSCI USA Quality Fac	Reduce -0.8%	6.55%	+0.00
IXN iShares Global Tech ETF	Reduce -8.3%	0.09%	+0.00
TSLA Tesla Inc.	Reduce -5.8%	0.09%	+0.01
HON Honeywell International Inc.	Reduce -0.0%	0.21%	+0.01
AMZN Amazon.com Inc.	Reduce -1.3%	0.21%	+0.01

Portfolio Buys Q1 2025 → Q2 2025


THRO iShares U.S. Thematic Rotati	Add +1398.9%	2.59%	+2.43
IEMG iShares Core MSCI Emerging	Add +87.2%	3.97%	+1.95
EFV iShares MSCI Eafe Value ETF	Add +43.5%	6.17%	+1.93
IAGG iShares Intl Aggregate Bond	New	1.90%	+1.90
BAI Ishrs AI in and Tech Act ETF	New	0.90%	+0.90
OEF iShares S&P 100 ETF	Add +34.1%	2.81%	+0.83
TLH iShares 10-20 Year Treasury	Add +35.9%	3.09%	+0.63
VTEB Vanguard Tax-Exempt Bond ETF	Add +54.8%	1.53%	+0.47
STIP iShares 0-5 Year Tips Bond E	Add +664.5%	0.38%	+0.33
IBM Intl Business Machines Corp.	Add +318.7%	0.26%	+0.20
IVE iShares S&P 500 Value ETF	Add +7.8%	4.89%	+0.20
PLTR Palantir Technologies Inc. Class A	New	0.12%	+0.12
FDRR Fidelity Div ETF Rise Rates	New	0.11%	+0.11
IGEB iShares Investment Grade SYS	New	0.10%	+0.10
IWF iShares Russell 1000 Growth	Add +34.2%	0.26%	+0.08
DMAX iShares LG Cap Max Buff Dec	New	0.08%	+0.08
HIMU iShares High Yild Muni A ETF	Add +46.4%	0.27%	+0.07
FCPI Fidelity Stocks for Infl ETF	New	0.07%	+0.07
VV Vngrd Mrgstr LRG-Cap ETF-Usd	New	0.07%	+0.07
FDEV Fidelity Intl Multifact ETF	New	0.07%	+0.07
FNDF Schwab Fndmn Intl LRG Co. ETF	New	0.07%	+0.07
IWB iShares Russell 1000 ETF	New	0.07%	+0.07
FDG American Century Focused DYN	New	0.07%	+0.07
FDMO Fidelity Momentum Factor ETF	New	0.07%	+0.07
FCOR Fidelity Corporate Bond ETF	New	0.06%	+0.06
FBND Fidelity Total Bond ETF	New	0.06%	+0.06
FSEC Fidelity Invest GRD Secur	New	0.05%	+0.05
JPM JPMorgan Chase & Co.	Add +1.9%	0.45%	+0.05
FLRG Fidelity US Multifactor ETF	New	0.05%	+0.05
VYM Vanguard High DVD Yield ETF	New	0.05%	+0.05
VO Vngrd Mrngstr MD-Cap ETF-Usd	New	0.05%	+0.05
GOOGL Alphabet Inc. Class A	New	0.05%	+0.05
WMT Walmart Inc.	Add +39.2%	0.15%	+0.05
HD Home Depot Inc.	New	0.05%	+0.05
ESGD iShares Trust iShares ESG Aw	New	0.05%	+0.05
JBND JPMorgan Active Bond ETF	New	0.05%	+0.05
JHMB John Hancock Mortgage-Backed	New	0.05%	+0.05
SMH Vaneck Semiconductor ETF	New	0.05%	+0.05
SPSM SS SPDR P S&P 600 Small Cap	New	0.04%	+0.04
BALI Is US LRG CP Pre Inc. Act-Usd	New	0.04%	+0.04
VTV Vanguard Mrngstr Val ETF-Aui	New	0.04%	+0.04
CAT Caterpillar Inc.	Add +0.2%	0.43%	+0.04
SPY SS SPDR S&P 500 ETF Trust-US	Add +1.5%	0.80%	+0.04
ITOT iShares Core S&P Total U.S.	Add +68.1%	0.09%	+0.04
DGRO iShares Core Dividend Growth	Add +58.6%	0.10%	+0.03
IGM iShares Expanded Tech Sector	Add +30.2%	0.09%	+0.03
IUSG iShares Core S&P U.S. Growth	Add +6.3%	0.16%	+0.02
VGT Vanguard Info Tech ETF	Add +3.2%	0.14%	+0.02
CGGR Cap Group Growth Equity	Add +14.7%	0.10%	+0.02
IWD iShares Russell 1000 Value E	Add +35.2%	0.09%	+0.02

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q4 2025	144	$493.6M	IUSB, IVV, IVE, DYNF, IVW
Q3 2025	146	$485.7M	IUSB, IVV, DYNF, IVW, QUAL
Q2 2025	142	$451.9M	IUSB, IVV, QUAL, EFV, IVW
Q1 2025	125	$426.0M	IVV, IUSB, QUAL, IVW, DYNF
Q4 2024	116	$431.2M	IVV, IUSB, IVW, QUAL, DYNF
Q3 2024	120	$436.8M	IVV, IUSB, IVW, QUAL, DYNF
Q2 2024	123	$411.7M	IVV, IUSB, IVW, QUAL, DYNF
Q1 2024	123	$397.4M	IVV, IUSB, QUAL, DYNF, EFV