Journey Advisory Group, LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 9, 2024), Journey Advisory Group, LLC reported 233 stock positions worth $809.1 million. Its top holding was iShares Core S&P Midcap ETF (IJH) at 5.5% of the portfolio, followed by Microsoft (MSFT, 4.3%) and Procter & Gamble (PG, 3.8%). Compared with Q4 2023, it opened 24 new positions, sold out of 5, added to 92 and reduced 84. The biggest buy was a new position in iShares Ibonds Dec 2026 Term (IBDR) and the biggest sale an exit from iShares Ibonds Dec 2025 Term (IBTF).
- Most Recent 13F
- Q2 2026
- Location
- COVINGTON, KY
- CIK
- 0001840085
- Portfolio Value
- $809.1M (Q1 2024)
- SEC Filing
- 0001765380-24-000208 ↗ filed May 9, 2024
Holdings Value
Holdings 233 stocks · $809.1M
| IJH iShares Core S&P Midcap ETF | 5.54% | 738,431 | $44.9M | Add +4.1% |
| MSFT Microsoft Corp. | 4.29% | 82,546 | $34.7M | Add +0.2% |
| PG The Procter & Gamble Co. | 3.83% | 190,838 | $31.0M | Add +2.2% |
| AAPL Apple Inc. | 3.61% | 170,453 | $29.2M | Reduce -0.1% |
| IJR iShares Core S&P Small-Cap E | 3.38% | 247,313 | $27.3M | Add +7.4% |
| LLY Eli Lilly & Co. | 2.83% | 29,440 | $22.9M | Add +2.2% |
| BND Vanguard Total Bond Market | 2.78% | 309,920 | $22.5M | Add +116.2% |
| QUAL iShares MSCI USA Quality Fac | 2.78% | 136,696 | $22.5M | Reduce -0.2% |
| VEA Vanguard Ftse Developed ETF | 2.69% | 434,513 | $21.8M | Add +3.7% |
| USMV iShares MSCI USA Min Vol Fac | 2.39% | 231,222 | $19.3M | Reduce -2.7% |
| MTUM iShares MSCI USA Momentum Fa | 1.98% | 85,649 | $16.0M | Reduce -3.7% |
| IBTH iShares Ibonds Dec 2027 Term | 1.76% | 640,936 | $14.2M | Add +3.9% |
| JPM JPMorgan Chase & Co. | 1.74% | 70,447 | $14.1M | Add +0.4% |
| IBDR iShares Ibonds Dec 2026 Term | 1.69% | 574,183 | $13.7M | New |
| DGRO iShares Core Dividend Growth | 1.59% | 221,475 | $12.9M | Reduce -3.8% |
| VIG Vanguard Dividend Apprec ETF | 1.55% | 68,499 | $12.5M | Add +1.3% |
| IBDQ iShares Ibonds Dec 2025 Term | 1.49% | 487,082 | $12.1M | Add +2944.3% |
| VGK Vanguard Ftse Europe ETF | 1.41% | 169,895 | $11.4M | Add +2.8% |
| SCHO Schwab Short-Term US Treas | 1.38% | 232,429 | $11.2M | Add +12.9% |
| IBTI iShares Ibonds Dec 2028 Term | 1.32% | 487,303 | $10.7M | Add +19.2% |
| IBTJ iShares Ibonds Dec 2029 Term | 1.28% | 483,446 | $10.4M | New |
| AVGO Broadcom Inc. | 1.28% | 7,812 | $10.4M | Add +5.4% |
| DGRW Wisdomtree U.S. Quality Divi | 1.24% | 131,332 | $10.0M | Reduce -1.4% |
| ABBV Abbvie Inc. | 1.15% | 50,978 | $9.3M | Add +0.1% |
| IBDP iShares Ibonds Dec 2024 Term | 1.07% | 345,047 | $8.6M | Reduce -18.6% |
| COST Costco Wholesale Corp. | 0.98% | 10,809 | $7.9M | Add +7.5% |
| ACN Accenture PLC Class A | 0.95% | 22,277 | $7.7M | Add +4.0% |
| PRF Invesco Rafi US 1000 ETF | 0.94% | 197,573 | $7.6M | Reduce -1.2% |
| XLK SS Technology Select Sector | 0.91% | 35,415 | $7.4M | Reduce -1.0% |
| BAH Booz Allen Hamilton Holdings | 0.91% | 49,508 | $7.3M | Add +5.0% |
| WM Waste Management Inc. | 0.89% | 33,900 | $7.2M | Add +3.1% |
| NVDA Nvidia Corp. | 0.88% | 7,880 | $7.1M | Add +2.6% |
| AMGN Amgen Inc. | 0.88% | 24,966 | $7.1M | Add +9.8% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 0.81% | 96,879 | $6.5M | Reduce -3.7% |
| XOM Exxon Mobil Corp. | 0.80% | 55,690 | $6.5M | Add +8.9% |
| CVX Chevron Corp. | 0.74% | 38,141 | $6.0M | Reduce -31.3% |
| HD Home Depot Inc. | 0.72% | 15,222 | $5.8M | Add +2.3% |
| V Visa Inc. Class A | 0.71% | 20,500 | $5.7M | Add +17.5% |
| VNQ Vanguard Real Estate ETF | 0.68% | 63,765 | $5.5M | Add +3.1% |
| CSX CSX Corp. | 0.68% | 147,483 | $5.5M | Add +62.7% |
| WMT Walmart Inc. | 0.66% | 89,301 | $5.4M | Add +5.0% |
| PEP Pepsico Inc. | 0.65% | 29,960 | $5.2M | Reduce -1.5% |
| MRK Merck & Co. Inc. | 0.64% | 39,448 | $5.2M | Reduce -6.4% |
| VFMO Vanguard US Momentum Factor | 0.63% | 33,546 | $5.1M | Add +1.5% |
| JNJ Johnson & Johnson | 0.62% | 31,521 | $5.0M | Reduce -5.9% |
| NEE Nextera Energy Inc. | 0.60% | 75,738 | $4.8M | Reduce -0.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.59% | 9,183 | $4.8M | Reduce -1.8% |
| IQLT iShares MSCI International Q | 0.57% | 116,505 | $4.6M | Add +0.1% |
| TXN Texas Instruments Inc. | 0.57% | 26,462 | $4.6M | Add +5.2% |
| UNH Unitedhealth Group Inc. | 0.56% | 9,194 | $4.5M | Add +2.4% |
| LMT Lockheed Martin Corp. | 0.56% | 9,976 | $4.5M | Add +4.3% |
| AMP Ameriprise Financial Inc. | 0.55% | 10,209 | $4.5M | Add +8.7% |
| AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO | 0.55% | 17,647 | $4.4M | Add +6.9% |
| VFQY Vanguard U.S. Quality Factor | 0.54% | 32,162 | $4.4M | New |
| GLD SPDR Gold Shares | 0.54% | 21,113 | $4.3M | Add +0.2% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.53% | 66,429 | $4.3M | Reduce -1.3% |
| ADP Automatic Data Processing | 0.50% | 16,300 | $4.1M | Add +4.7% |
| IVV iShares Core S&P 500 ETF | 0.50% | 7,729 | $4.1M | Reduce -2.7% |
| CTAS Cintas Corp. | 0.47% | 5,502 | $3.8M | Add +802.0% |
| SMLF iShares US Smallcap Equity F | 0.46% | 58,854 | $3.7M | New |
| APD Air Products & Chemicals Inc. | 0.44% | 14,766 | $3.6M | Add +5.6% |
| MCD McDonald's Corp. | 0.43% | 12,376 | $3.5M | Add +4.7% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.43% | 8,291 | $3.5M | Reduce -6.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.42% | 21,045 | $3.4M | Reduce -13.4% |
| CINF Cincinnati Financial Corp. | 0.41% | 27,012 | $3.4M | No change |
| UNP Union Pacific Corp. | 0.40% | 13,307 | $3.3M | Add +47.9% |
| QQQ Invesco QQQ Trust Series 1 | 0.39% | 7,167 | $3.2M | Reduce -1.7% |
| AMZN Amazon.com Inc. | 0.36% | 16,292 | $2.9M | Add +10.3% |
| LGLV SPDR US LC Low Vol Idx | 0.36% | 18,690 | $2.9M | Add +1.3% |
| GOOGL Alphabet Inc. Class A | 0.36% | 19,063 | $2.9M | Add +5.5% |
| ORCL Oracle Corp. | 0.35% | 22,686 | $2.8M | Reduce -24.8% |
| MDLZ Mondelez International Inc. Class A | 0.34% | 39,557 | $2.8M | Add +0.5% |
| AMAT Applied Materials Inc. | 0.34% | 13,271 | $2.7M | Add +13.6% |
| CME Cme Group Inc. | 0.31% | 11,566 | $2.5M | Add +0.3% |
| GOOG Alphabet Inc. Class C | 0.29% | 15,552 | $2.4M | Add +3.2% |
| VEU Vanguard Ftse All-World Ex-U | 0.29% | 40,088 | $2.4M | Reduce -2.7% |
| SNA Snap-on Inc. | 0.29% | 7,923 | $2.3M | New |
| GS Goldman Sachs Group Inc. | 0.29% | 5,591 | $2.3M | Add +15.3% |
| ABT Abbott Laboratories | 0.28% | 20,233 | $2.3M | Reduce -1.5% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.28% | 9,085 | $2.3M | Reduce -11.0% |
| WEC WEC Energy Group Inc. | 0.27% | 26,764 | $2.2M | Add +0.4% |
| MCHP Microchip Technology Inc. | 0.27% | 24,486 | $2.2M | Reduce -3.4% |
| INTC Intel Corp. | 0.27% | 49,719 | $2.2M | Add +2.4% |
| MPC Marathon Petroleum Corp. | 0.25% | 10,204 | $2.1M | Reduce -4.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.25% | 5,784 | $2.0M | Reduce -5.6% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.24% | 8,669 | $2.0M | Reduce -4.8% |
| ROK Rockwell Automation Inc. | 0.23% | 6,425 | $1.9M | Reduce -9.8% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.22% | 14,839 | $1.8M | Reduce -12.5% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.22% | 9,429 | $1.8M | Add +217.4% |
| ETN Eaton Corp. PLC | 0.22% | 5,635 | $1.8M | Add +0.1% |
| CAT Caterpillar Inc. | 0.22% | 4,806 | $1.8M | Add +20.7% |
| CB Chubb Ltd. | 0.21% | 6,477 | $1.7M | Reduce -0.1% |
| USB US Bancorp | 0.21% | 37,468 | $1.7M | Add +0.0% |
| PFE Pfizer Inc. | 0.20% | 59,199 | $1.6M | Reduce -19.8% |
| XLE SS Energy Select Sector | 0.19% | 16,436 | $1.6M | Add +0.9% |
| BMY Bristol-Myers Squibb Co. | 0.18% | 27,446 | $1.5M | Reduce -5.5% |
| COP Conocophillips | 0.18% | 11,270 | $1.4M | Reduce -7.6% |
| EMR Emerson Electric Co. | 0.18% | 12,555 | $1.4M | Reduce -1.0% |
| NSC Norfolk Southern Corp. | 0.17% | 5,498 | $1.4M | Reduce -0.7% |
| IJS iShares S&P Small-Cap 600 Va | 0.17% | 13,421 | $1.4M | Reduce -77.8% |
Other holdings (4): bonds, preferreds, convertibles and warrants · $2.3M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| NVDA Nvidia Corp. | COM · principal | 1,200 | $1.1M | New |
| TSLA Tesla Inc. | COM · principal | 3,300 | $580K | Reduce -44.1% |
| QQQ Invesco QQQ Trust Series 1 | UNIT SER 1 · principal | 1,000 | $444K | New |
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 165 | $201K | New |
Total filed on the 13F, all lines: $811.4M.
Portfolio Sells Q4 2023 → Q1 2024
| IBTF iShares Ibonds Dec 2025 Term | Sold out | 0.00% | −1.89 |
| IBTG iShares Ibonds Dec 2026 Term | Sold out | 0.00% | −1.70 |
| JPST JPMorgan Ultra-Short Income | Reduce -93.5% | 0.08% | −1.26 |
| IBTE iShares Ibonds Dec 2024 Term | Reduce -85.9% | 0.16% | −1.10 |
| AAPL Apple Inc. | Reduce -0.1% | 3.61% | −0.87 |
| IJS iShares S&P Small-Cap 600 Va | Reduce -77.8% | 0.17% | −0.68 |
| IJJ iShares S&P Mid-Cap 400 Valu | Reduce -86.7% | 0.08% | −0.58 |
| CVX Chevron Corp. | Reduce -31.3% | 0.74% | −0.39 |
| IBDP iShares Ibonds Dec 2024 Term | Reduce -18.6% | 1.07% | −0.37 |
| PNC PNC Financial Services Group | Reduce -78.7% | 0.09% | −0.36 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -2.7% | 2.39% | −0.14 |
| NKE Nike Inc. Class B | Reduce -45.0% | 0.10% | −0.13 |
| JNJ Johnson & Johnson | Reduce -5.9% | 0.62% | −0.10 |
| DGRO iShares Core Dividend Growth | Reduce -3.8% | 1.59% | −0.10 |
| TSLA Tesla Inc. | Reduce -10.4% | 0.13% | −0.10 |
| PFE Pfizer Inc. | Reduce -19.8% | 0.20% | −0.09 |
| ORCL Oracle Corp. | Reduce -24.8% | 0.35% | −0.08 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -13.4% | 0.42% | −0.07 |
| ROK Rockwell Automation Inc. | Reduce -9.8% | 0.23% | −0.07 |
| PEP Pepsico Inc. | Reduce -1.5% | 0.65% | −0.06 |
| HUM Humana Inc. | Reduce -23.1% | 0.05% | −0.05 |
| BA The Boeing Co. | Reduce -12.0% | 0.06% | −0.04 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -11.0% | 0.28% | −0.04 |
| FNDX Schwab Fndmntl US LRG Co. ETF | Reduce -3.7% | 0.81% | −0.04 |
| MCHP Microchip Technology Inc. | Reduce -3.4% | 0.27% | −0.04 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -1.4% | 1.24% | −0.04 |
| SLB SLB Ltd. | Sold out | 0.00% | −0.03 |
| TFLO iShares Treasury Floating Ra | Reduce -37.8% | 0.04% | −0.03 |
| AMT American Tower Corp. | Sold out | 0.00% | −0.03 |
| NEE Nextera Energy Inc. | Reduce -0.1% | 0.60% | −0.03 |
| SCHD Schwab US DVD Equity ETF | Sold out | 0.00% | −0.03 |
| XLK SS Technology Select Sector | Reduce -1.0% | 0.91% | −0.03 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -2.7% | 0.29% | −0.02 |
| ABT Abbott Laboratories | Reduce -1.5% | 0.28% | −0.02 |
| EW Edwards Lifesciences Corp. | Reduce -28.1% | 0.10% | −0.02 |
| PRF Invesco Rafi US 1000 ETF | Reduce -1.2% | 0.94% | −0.02 |
| DHR Danaher Corp. | Reduce -27.6% | 0.05% | −0.02 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -4.8% | 0.24% | −0.02 |
| BMY Bristol-Myers Squibb Co. | Reduce -5.5% | 0.18% | −0.02 |
| DE Deere & Co. | Reduce -3.0% | 0.17% | −0.02 |
| COP Conocophillips | Reduce -7.6% | 0.18% | −0.02 |
| IVV iShares Core S&P 500 ETF | Reduce -2.7% | 0.50% | −0.02 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -1.7% | 0.39% | −0.01 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -5.6% | 0.25% | −0.01 |
| TJX TJX Companies Inc. | Reduce -12.6% | 0.07% | −0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -1.8% | 0.59% | −0.01 |
| TIP iShares Tips Bond ETF | Reduce -5.3% | 0.07% | −0.01 |
| NOC Northrop Grumman Corp. | Reduce -10.9% | 0.05% | −0.01 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Reduce -1.3% | 0.53% | −0.01 |
| VGT Vanguard Info Tech ETF | Reduce -4.4% | 0.14% | −0.01 |
Portfolio Buys Q4 2023 → Q1 2024
| IBDR iShares Ibonds Dec 2026 Term | New | 1.69% | +1.69 |
| IBDQ iShares Ibonds Dec 2025 Term | Add +2944.3% | 1.49% | +1.44 |
| BND Vanguard Total Bond Market | Add +116.2% | 2.78% | +1.34 |
| IBTJ iShares Ibonds Dec 2029 Term | New | 1.28% | +1.28 |
| VFQY Vanguard U.S. Quality Factor | New | 0.54% | +0.54 |
| LLY Eli Lilly & Co. | Add +2.2% | 2.83% | +0.54 |
| SMLF iShares US Smallcap Equity F | New | 0.46% | +0.46 |
| CTAS Cintas Corp. | Add +802.0% | 0.47% | +0.42 |
| NVDA Nvidia Corp. | Add +2.6% | 0.88% | +0.36 |
| SNA Snap-on Inc. | New | 0.29% | +0.29 |
| CSX CSX Corp. | Add +62.7% | 0.68% | +0.25 |
| IJH iShares Core S&P Midcap ETF | Add +4.1% | 5.54% | +0.18 |
| IBM Intl Business Machines Corp. | Add +217.4% | 0.22% | +0.16 |
| AVGO Broadcom Inc. | Add +5.4% | 1.28% | +0.15 |
| JPM JPMorgan Chase & Co. | Add +0.4% | 1.74% | +0.12 |
| XOM Exxon Mobil Corp. | Add +8.9% | 0.80% | +0.10 |
| UNP Union Pacific Corp. | Add +47.9% | 0.40% | +0.10 |
| PG The Procter & Gamble Co. | Add +2.2% | 3.83% | +0.10 |
| WM Waste Management Inc. | Add +3.1% | 0.89% | +0.09 |
| V Visa Inc. Class A | Add +17.5% | 0.71% | +0.09 |
| BAH Booz Allen Hamilton Holdings | Add +5.0% | 0.91% | +0.09 |
| META Meta Platforms Inc. Class A | New | 0.08% | +0.08 |
| IBTI iShares Ibonds Dec 2028 Term | Add +19.2% | 1.32% | +0.08 |
| AMAT Applied Materials Inc. | Add +13.6% | 0.34% | +0.08 |
| COST Costco Wholesale Corp. | Add +7.5% | 0.98% | +0.07 |
| ABBV Abbvie Inc. | Add +0.1% | 1.15% | +0.07 |
| MSFT Microsoft Corp. | Add +0.2% | 4.29% | +0.07 |
| ON On Semiconductor | New | 0.07% | +0.07 |
| AMP Ameriprise Financial Inc. | Add +8.7% | 0.55% | +0.07 |
| SLV iShares Silver Trust | New | 0.07% | +0.07 |
| CRM Salesforce Inc. | New | 0.06% | +0.06 |
| DECK Deckers Outdoor Corp. | New | 0.06% | +0.06 |
| AMZN Amazon.com Inc. | Add +10.3% | 0.36% | +0.06 |
| CAT Caterpillar Inc. | Add +20.7% | 0.22% | +0.06 |
| MSM MSC Industrial Direct Co. Class A | New | 0.06% | +0.06 |
| WMT Walmart Inc. | Add +5.0% | 0.66% | +0.06 |
| IBDT iShares Ibonds Dec 2028 ETF | New | 0.05% | +0.05 |
| BNY Bank of New York Mellon Corp. | New | 0.04% | +0.04 |
| CI The Cigna Group | New | 0.04% | +0.04 |
| GBTC Grayscale Bitcoin Trust ETF | New | 0.04% | +0.04 |
| AJG Arthur J Gallagher & Co. | Add +6.9% | 0.55% | +0.04 |
| MEDP Medpace Holdings Inc. | Add +23.3% | 0.12% | +0.04 |
| SMCI Super Micro Computer Inc. | New | 0.04% | +0.04 |
| VFMO Vanguard US Momentum Factor | Add +1.5% | 0.63% | +0.04 |
| MDT Medtronic PLC | Add +94.1% | 0.08% | +0.04 |
| GS Goldman Sachs Group Inc. | Add +15.3% | 0.29% | +0.03 |
| ETN Eaton Corp. PLC | Add +0.1% | 0.22% | +0.03 |
| NUE Nucor Corp. | New | 0.03% | +0.03 |
| LRCX Lam Research Corp. | New | 0.03% | +0.03 |
| STZ Constellation Brands Inc. Class A | New | 0.03% | +0.03 |
Notes & Other Activity Q4 2023 → Q1 2024
| NVDA Nvidia Corp. | COM · principal | New | 1,200 | $1.1M |
| TSLA Tesla Inc. | COM · principal | Reduce -44.1% | 3,300 | $580K |
| QQQ Invesco QQQ Trust Series 1 | UNIT SER 1 · principal | New | 1,000 | $444K |
| XLE SS Energy Select Sector | ST STR ENERG ETF · principal | Sold out | 3,400 | $285Kbefore exit |
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | New | 165 | $201K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 282 | $1.3B | PYLD, VEA, AAPL, MTUM, MSFT |
| Q1 2026 | 242 | $1.2B | SGOV, PYLD, VEA, AAPL, MSFT |
| Q4 2025 | 262 | $1.2B | VEA, IJH, MSFT, BND, AAPL |
| Q3 2025 | 266 | $1.4B | RIO, MSFT, IJH, AAPL, BND |
| Q2 2025 | 273 | $1.3B | RIO, MSFT, IJH, BND, VEA |
| Q1 2025 | 270 | $1.2B | RIO, IJH, BND, AAPL, MSFT |
| Q4 2024 | 224 | $834.0M | IJH, MSFT, AAPL, PG, BND |
| Q3 2024 | 224 | $834.1M | IJH, MSFT, AAPL, PG, BND |
| Q2 2024 | 223 | $835.5M | IJH, MSFT, AAPL, PG, BND |
| Q1 2024 | 233 | $809.1M | IJH, MSFT, PG, AAPL, IJR |