Journey Advisory Group, LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 30, 2025), Journey Advisory Group, LLC reported 273 stock positions worth $1.3 billion. Its top holding was Rio Tinto PLC-Spon ADR (RIO) at 11.4% of the portfolio, followed by Microsoft (MSFT, 3.6%) and iShares Core S&P Midcap ETF (IJH, 3.3%). Compared with Q1 2025, it opened 21 new positions, sold out of 18, added to 95 and reduced 104. The biggest buy was Microsoft (MSFT, shares +1%) and the biggest sale Rio Tinto PLC-Spon ADR (RIO, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- COVINGTON, KY
- CIK
- 0001840085
- Portfolio Value
- $1.3B (Q2 2025)
- SEC Filing
- 0001765380-25-000270 ↗ filed Jul 30, 2025
Holdings Value
Holdings 273 stocks · $1.3B
| RIO Rio Tinto PLC-Spon ADR | 11.38% | 2,506,793 | $146.2M | Reduce -2.1% |
| MSFT Microsoft Corp. | 3.56% | 92,009 | $45.8M | Add +1.3% |
| IJH iShares Core S&P Midcap ETF | 3.30% | 683,248 | $42.4M | Reduce -7.4% |
| BND Vanguard Total Bond Market | 2.95% | 514,187 | $37.9M | Add +6.1% |
| VEA Vanguard Ftse Developed ETF | 2.76% | 622,858 | $35.5M | Add +7.0% |
| AAPL Apple Inc. | 2.49% | 155,647 | $31.9M | Reduce -2.5% |
| PG The Procter & Gamble Co. | 2.27% | 182,661 | $29.1M | Reduce -0.9% |
| IJR iShares Core S&P Small-Cap E | 1.91% | 223,980 | $24.5M | Reduce -0.4% |
| QUAL iShares MSCI USA Quality Fac | 1.83% | 128,492 | $23.5M | Reduce -4.2% |
| JPM JPMorgan Chase & Co. | 1.69% | 74,918 | $21.7M | Add +2.3% |
| USMV iShares MSCI USA Min Vol Fac | 1.61% | 220,613 | $20.7M | Reduce -5.4% |
| AVGO Broadcom Inc. | 1.41% | 65,750 | $18.1M | Add +0.4% |
| SCHO Schwab Short-Term US Treas | 1.40% | 738,743 | $18.0M | Add +5.7% |
| LLY Eli Lilly & Co. | 1.39% | 22,918 | $17.9M | Reduce -2.4% |
| IBTI iShares Ibonds Dec 2028 Term | 1.38% | 791,883 | $17.7M | Add +1.7% |
| IBTH iShares Ibonds Dec 2027 Term | 1.37% | 782,504 | $17.6M | Add +1.5% |
| IBDR iShares Ibonds Dec 2026 Term | 1.27% | 673,805 | $16.3M | Add +0.3% |
| VIG Vanguard Dividend Apprec ETF | 1.26% | 79,212 | $16.2M | Add +4.5% |
| MTUM iShares MSCI USA Momentum Fa | 1.24% | 66,160 | $15.9M | Reduce -6.2% |
| SGOV iShares 0-3 Month Treasury B | 1.24% | 157,750 | $15.9M | Add +16.6% |
| IBTJ iShares Ibonds Dec 2029 Term | 1.22% | 716,790 | $15.7M | Add +1.7% |
| GOOGL Alphabet Inc. Class A | 1.21% | 87,894 | $15.5M | Add +19.4% |
| VGK Vanguard Ftse Europe ETF | 1.20% | 199,451 | $15.5M | Reduce -1.3% |
| IBDQ iShares Ibonds Dec 2025 Term | 1.13% | 577,438 | $14.5M | Reduce -13.8% |
| NVDA Nvidia Corp. | 1.02% | 82,722 | $13.1M | Reduce -6.0% |
| COST Costco Wholesale Corp. | 0.95% | 12,325 | $12.2M | Reduce -9.2% |
| DGRO iShares Core Dividend Growth | 0.91% | 182,963 | $11.7M | Reduce -5.0% |
| TPZ Tort Electf Infra ETF-Usd Inc. filed as TORTOISE CAPITAL SERIES TRUS | 0.85% | 578,866 | $10.9M | Add +5.7% |
| DGRW Wisdomtree U.S. Quality Divi | 0.80% | 122,973 | $10.3M | Reduce -4.2% |
| META Meta Platforms Inc. Class A | 0.76% | 13,233 | $9.8M | Add +2.8% |
| VGSH Vanguard Short-Term Treasury | 0.72% | 157,435 | $9.3M | Add +115.5% |
| ABBV Abbvie Inc. | 0.71% | 49,275 | $9.1M | Reduce -0.3% |
| STOT SS DL St Dur TR Tact ETF | 0.71% | 191,550 | $9.1M | New |
| CTAS Cintas Corp. | 0.70% | 40,073 | $8.9M | Add +2.5% |
| WM Waste Management Inc. | 0.68% | 38,222 | $8.7M | Add +0.7% |
| XLK SS Technology Select Sector | 0.67% | 34,039 | $8.6M | Add +4.5% |
| ILF iShares Latin America 40 ETF | 0.65% | 319,901 | $8.4M | Add +30.2% |
| WMT Walmart Inc. | 0.64% | 84,163 | $8.2M | Add +2.1% |
| V Visa Inc. Class A | 0.60% | 21,842 | $7.8M | Add +4.4% |
| GLD SPDR Gold Shares | 0.60% | 25,385 | $7.7M | Add +5.1% |
| TOTL SS Doubleline TR Tact ETF | 0.60% | 191,509 | $7.7M | Add +21.0% |
| MCHI iShares MSCI China ETF | 0.58% | 134,259 | $7.4M | Reduce -34.9% |
| MOS The Mosaic Co. | 0.58% | 202,693 | $7.4M | Add +15.7% |
| GE General Electric filed as GE AEROSPACE | 0.57% | 28,347 | $7.3M | Add +599.6% |
| MUFG Mitsubishi Ufj Finl-Spon ADR | 0.56% | 522,088 | $7.2M | Reduce -11.1% |
| ACN Accenture PLC Class A | 0.55% | 23,475 | $7.0M | Add +1.4% |
| AMP Ameriprise Financial Inc. | 0.54% | 12,941 | $6.9M | Add +1.6% |
| LINC Lincoln Educational Services | 0.52% | 291,618 | $6.7M | Reduce -53.8% |
| PRF Invesco Rafi US 1000 ETF | 0.52% | 158,369 | $6.7M | Reduce -7.2% |
| HD Home Depot Inc. | 0.52% | 18,194 | $6.7M | Add +0.9% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 0.50% | 261,186 | $6.4M | Reduce -3.4% |
| IVV iShares Core S&P 500 ETF | 0.49% | 10,048 | $6.2M | Add +5.5% |
| BOXX Alpha Architect 1-3 MNTH Box | 0.47% | 54,098 | $6.1M | Reduce -0.7% |
| AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO | 0.47% | 18,789 | $6.0M | Add +1.0% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.46% | 48,038 | $5.9M | Add +3.0% |
| PEP Pepsico Inc. | 0.46% | 44,735 | $5.9M | Add +17.3% |
| SMLF iShares US Smallcap Equity F | 0.45% | 85,110 | $5.8M | Reduce -19.9% |
| ADP Automatic Data Processing | 0.45% | 18,655 | $5.8M | Add +1.1% |
| JBS JBS NV-A | 0.45% | 393,565 | $5.7M | New |
| XOM Exxon Mobil Corp. | 0.44% | 52,990 | $5.7M | Reduce -1.3% |
| VALE Vale SA-SP ADR | 0.42% | 558,285 | $5.4M | Reduce -12.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.41% | 8,618 | $5.3M | Reduce -0.3% |
| AMZN Amazon.com Inc. | 0.41% | 23,869 | $5.2M | Add +3.5% |
| EWY iShares MSCI South Korea ETF | 0.40% | 71,168 | $5.1M | New |
| NEE Nextera Energy Inc. | 0.39% | 71,479 | $5.0M | Reduce -5.6% |
| CSX CSX Corp. | 0.37% | 143,718 | $4.7M | Add +0.1% |
| IQLT iShares MSCI International Q | 0.36% | 108,309 | $4.7M | Reduce -3.6% |
| ORCL Oracle Corp. | 0.36% | 21,366 | $4.7M | Reduce -5.6% |
| LMT Lockheed Martin Corp. | 0.36% | 9,889 | $4.6M | Reduce -2.9% |
| TSM Taiwan Semiconductor-SP ADR | 0.35% | 19,916 | $4.5M | Add +228.9% |
| CVX Chevron Corp. | 0.35% | 31,415 | $4.5M | Reduce -0.3% |
| AAXJ iShares MSCI All Country Asi | 0.35% | 54,147 | $4.5M | Reduce -50.4% |
| AXP American Express Co. | 0.35% | 13,995 | $4.5M | Add +2.8% |
| J Jacobs Solutions Inc. | 0.34% | 33,137 | $4.4M | Add +366.7% |
| QQQ Invesco QQQ Trust Series 1 | 0.33% | 7,775 | $4.3M | Add +12.5% |
| XMHQ Invesco S&P Midcap Qual ETF | 0.33% | 43,385 | $4.3M | Reduce -1.8% |
| NUE Nucor Corp. | 0.33% | 32,712 | $4.2M | Add +4.4% |
| QSR Restaurant Brands Intern | 0.32% | 61,913 | $4.1M | Reduce -1.9% |
| NMR Nomura Holdings Inc.-Spon ADR | 0.32% | 617,515 | $4.1M | Add +3.6% |
| MCD McDonald's Corp. | 0.32% | 13,901 | $4.1M | Add +0.7% |
| MLP Maui Land & Pineapple Co. filed as MAUI LD & PINEAPPLE INC | 0.31% | 221,866 | $4.0M | Reduce -12.3% |
| JNJ Johnson & Johnson | 0.31% | 26,237 | $4.0M | Reduce -1.0% |
| CINF Cincinnati Financial Corp. | 0.31% | 26,856 | $4.0M | Reduce -0.7% |
| PPLT Abrdn Physical Platinum SHRS | 0.31% | 32,543 | $4.0M | Reduce -2.2% |
| JOE The St Joe Co. | 0.31% | 83,438 | $4.0M | Reduce -1.4% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.31% | 52,683 | $3.9M | Reduce -8.7% |
| GS Goldman Sachs Group Inc. | 0.29% | 5,341 | $3.8M | Reduce -3.7% |
| LGLV SPDR US LC Low Vol Idx | 0.29% | 21,005 | $3.7M | Add +2.8% |
| CME Cme Group Inc. | 0.28% | 12,908 | $3.6M | Add +19.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.27% | 7,137 | $3.5M | Reduce -4.5% |
| WLK Westlake Corp. | 0.27% | 44,842 | $3.4M | New |
| SNA Snap-on Inc. | 0.26% | 10,788 | $3.4M | Add +1.7% |
| IBTK iShares Ibonds Dec 2030 Trea | 0.26% | 165,083 | $3.3M | Add +186.6% |
| HCC Warrior Met Coal Inc. | 0.25% | 70,006 | $3.2M | Add +3.3% |
| CNO Cno Financial Group Inc. | 0.25% | 82,858 | $3.2M | Reduce -4.2% |
| AEM Agnico Eagle Mines Ltd. | 0.25% | 26,572 | $3.2M | Reduce -13.9% |
| WEC WEC Energy Group Inc. | 0.25% | 30,264 | $3.2M | Reduce -0.5% |
| DLY Doubleline Yield Opport | 0.24% | 196,673 | $3.1M | Reduce -0.5% |
| MDLZ Mondelez International Inc. Class A | 0.24% | 45,367 | $3.1M | Add +2.2% |
| NGD New Gold Inc. | 0.23% | 608,342 | $3.0M | Reduce -1.8% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $1.6M (not counted above)
Total filed on the 13F, all lines: $1.3B.
Portfolio Sells Q1 2025 → Q2 2025
| RIO Rio Tinto PLC-Spon ADR | Reduce -2.1% | 11.38% | −1.23 |
| AGRO Adecoagro SA | Reduce -74.3% | 0.15% | −0.60 |
| FXI iShares China Large-Cap ETF | Reduce -77.1% | 0.16% | −0.55 |
| BAH Booz Allen Hamilton Holdings | Reduce -95.8% | 0.02% | −0.48 |
| AAPL Apple Inc. | Reduce -2.5% | 2.49% | −0.42 |
| PPTA Perpetua Resources Corp. | Sold out | 0.00% | −0.40 |
| NAK Northern Dynasty Minerals | Sold out | 0.00% | −0.35 |
| MCHI iShares MSCI China ETF | Reduce -34.9% | 0.58% | −0.34 |
| AAXJ iShares MSCI All Country Asi | Reduce -50.4% | 0.35% | −0.31 |
| PG The Procter & Gamble Co. | Reduce -0.9% | 2.27% | −0.31 |
| LINC Lincoln Educational Services | Reduce -53.8% | 0.52% | −0.30 |
| MYO Myomo Inc. | Reduce -22.1% | 0.15% | −0.30 |
| IBDQ iShares Ibonds Dec 2025 Term | Reduce -13.8% | 1.13% | −0.25 |
| PM Philip Morris International | Reduce -83.8% | 0.05% | −0.25 |
| IJH iShares Core S&P Midcap ETF | Reduce -7.4% | 3.30% | −0.23 |
| MOO Vaneck Agribusiness ETF | Reduce -87.5% | 0.03% | −0.21 |
| LLY Eli Lilly & Co. | Reduce -2.4% | 1.39% | −0.20 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -5.4% | 1.61% | −0.18 |
| ABBV Abbvie Inc. | Reduce -0.3% | 0.71% | −0.14 |
| HGBL Heritage Global Inc. | Sold out | 0.00% | −0.13 |
| CGNT Cognyte Software Ltd. | Sold out | 0.00% | −0.13 |
| NRDS Nerdwallet Inc. Class A | Sold out | 0.00% | −0.12 |
| COST Costco Wholesale Corp. | Reduce -9.2% | 0.95% | −0.10 |
| MUFG Mitsubishi Ufj Finl-Spon ADR | Reduce -11.1% | 0.56% | −0.10 |
| VALE Vale SA-SP ADR | Reduce -12.2% | 0.42% | −0.10 |
| SMLF iShares US Smallcap Equity F | Reduce -19.9% | 0.45% | −0.09 |
| CVX Chevron Corp. | Reduce -0.3% | 0.35% | −0.08 |
| XOM Exxon Mobil Corp. | Reduce -1.3% | 0.44% | −0.08 |
| DGRO iShares Core Dividend Growth | Reduce -5.0% | 0.91% | −0.07 |
| WRN Western Copper and Gold Corp. | Sold out | 0.00% | −0.07 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -4.5% | 0.27% | −0.06 |
| DOC Healthpeak Properties Inc. | Reduce -1.8% | 0.23% | −0.05 |
| NEE Nextera Energy Inc. | Reduce -5.6% | 0.39% | −0.05 |
| MLP Maui Land & Pineapple Co. | Reduce -12.3% | 0.31% | −0.05 |
| QUAL iShares MSCI USA Quality Fac | Reduce -4.2% | 1.83% | −0.05 |
| JNJ Johnson & Johnson | Reduce -1.0% | 0.31% | −0.05 |
| CNO Cno Financial Group Inc. | Reduce -4.2% | 0.25% | −0.05 |
| PRF Invesco Rafi US 1000 ETF | Reduce -7.2% | 0.52% | −0.04 |
| MEDP Medpace Holdings Inc. | Reduce -66.5% | 0.02% | −0.04 |
| MRK Merck & Co. Inc. | Reduce -5.0% | 0.17% | −0.04 |
| PPC Pilgrim's Pride Corp. | Reduce -38.7% | 0.04% | −0.04 |
| DECK Deckers Outdoor Corp. | Sold out | 0.00% | −0.04 |
| NLY Annaly Capital Management Inc. | Sold out | 0.00% | −0.04 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -4.2% | 0.80% | −0.04 |
| AMGN Amgen Inc. | Reduce -2.0% | 0.18% | −0.04 |
| UNH Unitedhealth Group Inc. | Sold out | 0.00% | −0.04 |
| FRO Frontline PLC | Sold out | 0.00% | −0.04 |
| RYN Rayonier Inc. | Sold out | 0.00% | −0.03 |
| AAPD Direxion Daily Aapl Bear 1X | Sold out | 0.00% | −0.03 |
| AEM Agnico Eagle Mines Ltd. | Reduce -13.9% | 0.25% | −0.03 |
Portfolio Buys Q1 2025 → Q2 2025
| MSFT Microsoft Corp. | Add +1.3% | 3.56% | +0.77 |
| STOT SS DL St Dur TR Tact ETF | New | 0.71% | +0.71 |
| AVGO Broadcom Inc. | Add +0.4% | 1.41% | +0.51 |
| GE General Electric | Add +599.6% | 0.57% | +0.50 |
| JBS JBS NV-A | New | 0.45% | +0.45 |
| EWY iShares MSCI South Korea ETF | New | 0.40% | +0.40 |
| VGSH Vanguard Short-Term Treasury | Add +115.5% | 0.72% | +0.37 |
| VEA Vanguard Ftse Developed ETF | Add +7.0% | 2.76% | +0.34 |
| GOOGL Alphabet Inc. Class A | Add +19.4% | 1.21% | +0.27 |
| TSM Taiwan Semiconductor-SP ADR | Add +228.9% | 0.35% | +0.27 |
| J Jacobs Solutions Inc. | Add +366.7% | 0.34% | +0.27 |
| WLK Westlake Corp. | New | 0.27% | +0.27 |
| JPM JPMorgan Chase & Co. | Add +2.3% | 1.69% | +0.22 |
| TMO Thermo Fisher Scientific Inc. | New | 0.20% | +0.20 |
| FTXG First Trust Nasdaq Food & Be | New | 0.20% | +0.20 |
| DHR Danaher Corp. | Add +869.6% | 0.22% | +0.20 |
| EWT iShares MSCI Taiwan ETF | New | 0.19% | +0.19 |
| CNQ Canadian Natural Resources | New | 0.19% | +0.19 |
| A Agilent Technologies Inc. | New | 0.19% | +0.19 |
| MOS The Mosaic Co. | Add +15.7% | 0.58% | +0.19 |
| ILF iShares Latin America 40 ETF | Add +30.2% | 0.65% | +0.18 |
| IBTK iShares Ibonds Dec 2030 Trea | Add +186.6% | 0.26% | +0.16 |
| META Meta Platforms Inc. Class A | Add +2.8% | 0.76% | +0.15 |
| MU Micron Technology Inc. | New | 0.12% | +0.12 |
| XLK SS Technology Select Sector | Add +4.5% | 0.67% | +0.12 |
| SGOV iShares 0-3 Month Treasury B | Add +16.6% | 1.24% | +0.12 |
| TPZ Tort Electf Infra ETF-Usd Inc. | Add +5.7% | 0.85% | +0.09 |
| TOTL SS Doubleline TR Tact ETF | Add +21.0% | 0.60% | +0.08 |
| SAP Sap SE-Sponsored ADR | New | 0.07% | +0.07 |
| XMMO Invesco S&P Midcap Momentum | Add +331.3% | 0.09% | +0.07 |
| QQQ Invesco QQQ Trust Series 1 | Add +12.5% | 0.33% | +0.07 |
| IBM Intl Business Machines Corp. | Add +24.3% | 0.23% | +0.07 |
| EFA iShares MSCI Eafe ETF | Add +135.1% | 0.10% | +0.06 |
| VIG Vanguard Dividend Apprec ETF | Add +4.5% | 1.26% | +0.06 |
| XLY SS Consumer Disc Select Sect | Add +128.3% | 0.09% | +0.05 |
| SPOT Spotify Technology SA | Add +12.7% | 0.15% | +0.05 |
| AMZN Amazon.com Inc. | Add +3.5% | 0.41% | +0.05 |
| AXP American Express Co. | Add +2.8% | 0.35% | +0.05 |
| WMT Walmart Inc. | Add +2.1% | 0.64% | +0.05 |
| IVV iShares Core S&P 500 ETF | Add +5.5% | 0.49% | +0.05 |
| CME Cme Group Inc. | Add +19.5% | 0.28% | +0.04 |
| VTI VG Morningstar TS MKT ETF-US | Add +31.4% | 0.15% | +0.04 |
| CTAS Cintas Corp. | Add +2.5% | 0.70% | +0.04 |
| XLF SS Financial Select Sector | Add +37.7% | 0.13% | +0.04 |
| SHY iShares 1-3 Year Treasury Bo | Add +39.9% | 0.14% | +0.03 |
| AMP Ameriprise Financial Inc. | Add +1.6% | 0.54% | +0.03 |
| XLI SS Industrial Select Sector | Add +44.6% | 0.09% | +0.03 |
| GLD SPDR Gold Shares | Add +5.1% | 0.60% | +0.03 |
| NEAR iShares SH Dba ETF Usd Inc. | New | 0.03% | +0.03 |
| PLTR Palantir Technologies Inc. Class A | Add +10.6% | 0.07% | +0.03 |
Notes & Other Activity Q1 2025 → Q2 2025
| TSLA Tesla Inc. | COM · principal | Sold out | 6,700 | $1.7Mbefore exit |
| SPY SS SPDR S&P 500 ETF Trust-US | TR UNIT · principal | New | 1,500 | $927K |
| NVDA Nvidia Corp. | COM · principal | Reduce -37.3% | 4,200 | $664K |
| IYW iShares Ustechnology ETF | U.S. TECH ETF · principal | Sold out | 2,000 | $281Kbefore exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 282 | $1.3B | PYLD, VEA, AAPL, MTUM, MSFT |
| Q1 2026 | 242 | $1.2B | SGOV, PYLD, VEA, AAPL, MSFT |
| Q4 2025 | 262 | $1.2B | VEA, IJH, MSFT, BND, AAPL |
| Q3 2025 | 266 | $1.4B | RIO, MSFT, IJH, AAPL, BND |
| Q2 2025 | 273 | $1.3B | RIO, MSFT, IJH, BND, VEA |
| Q1 2025 | 270 | $1.2B | RIO, IJH, BND, AAPL, MSFT |
| Q4 2024 | 224 | $834.0M | IJH, MSFT, AAPL, PG, BND |
| Q3 2024 | 224 | $834.1M | IJH, MSFT, AAPL, PG, BND |
| Q2 2024 | 223 | $835.5M | IJH, MSFT, AAPL, PG, BND |
| Q1 2024 | 233 | $809.1M | IJH, MSFT, PG, AAPL, IJR |