Journey Advisory Group, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 13, 2025), Journey Advisory Group, LLC reported 270 stock positions worth $1.2 billion. Its top holding was Rio Tinto PLC-Spon ADR (RIO) at 12.6% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 3.5%) and Vanguard Total Bond Market (BND, 2.9%). Compared with Q4 2024, it opened 73 new positions, sold out of 27, added to 72 and reduced 108. The biggest buy was a new position in Rio Tinto PLC-Spon ADR (RIO) and the biggest sale iShares Core S&P Midcap ETF (IJH, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- COVINGTON, KY
- CIK
- 0001840085
- Portfolio Value
- $1.2B (Q1 2025)
- SEC Filing
- 0001765380-25-000221 ↗ filed May 13, 2025
Holdings Value
Holdings 270 stocks · $1.2B
| RIO Rio Tinto PLC-Spon ADR | 12.61% | 2,560,240 | $153.8M | New |
| IJH iShares Core S&P Midcap ETF | 3.53% | 737,681 | $43.0M | Reduce -1.2% |
| BND Vanguard Total Bond Market | 2.92% | 484,545 | $35.6M | Add +27.8% |
| AAPL Apple Inc. | 2.91% | 159,670 | $35.5M | Reduce -3.2% |
| MSFT Microsoft Corp. | 2.80% | 90,851 | $34.1M | Add +9.9% |
| PG The Procter & Gamble Co. | 2.58% | 184,335 | $31.4M | Reduce -0.7% |
| VEA Vanguard Ftse Developed ETF | 2.43% | 582,144 | $29.6M | Add +25.4% |
| IJR iShares Core S&P Small-Cap E | 1.93% | 224,818 | $23.5M | Reduce -10.8% |
| QUAL iShares MSCI USA Quality Fac | 1.88% | 134,085 | $22.9M | Reduce -2.2% |
| USMV iShares MSCI USA Min Vol Fac | 1.79% | 233,131 | $21.8M | Reduce -0.4% |
| LLY Eli Lilly & Co. | 1.59% | 23,474 | $19.4M | Reduce -5.4% |
| JPM JPMorgan Chase & Co. | 1.47% | 73,227 | $18.0M | Add +2.9% |
| IBTI iShares Ibonds Dec 2028 Term | 1.42% | 778,448 | $17.3M | Add +28.6% |
| IBTH iShares Ibonds Dec 2027 Term | 1.42% | 770,900 | $17.3M | Add +14.8% |
| SCHO Schwab Short-Term US Treas | 1.39% | 698,914 | $17.0M | Add +157.3% |
| IBDQ iShares Ibonds Dec 2025 Term | 1.38% | 669,562 | $16.8M | Add +32.4% |
| IBDR iShares Ibonds Dec 2026 Term | 1.33% | 671,799 | $16.3M | Add +19.9% |
| IBTJ iShares Ibonds Dec 2029 Term | 1.26% | 704,956 | $15.3M | Add +36.8% |
| VIG Vanguard Dividend Apprec ETF | 1.21% | 75,814 | $14.7M | Add +5.2% |
| MTUM iShares MSCI USA Momentum Fa | 1.17% | 70,560 | $14.3M | Reduce -16.2% |
| VGK Vanguard Ftse Europe ETF | 1.16% | 201,988 | $14.2M | Add +11.9% |
| SGOV iShares 0-3 Month Treasury B | 1.12% | 135,344 | $13.6M | New |
| COST Costco Wholesale Corp. | 1.05% | 13,567 | $12.8M | Add +16.4% |
| DGRO iShares Core Dividend Growth | 0.98% | 192,618 | $11.9M | Reduce -8.8% |
| GOOGL Alphabet Inc. Class A | 0.93% | 73,581 | $11.4M | Add +50.7% |
| MCHI iShares MSCI China ETF | 0.92% | 206,101 | $11.2M | New |
| AVGO Broadcom Inc. | 0.90% | 65,484 | $11.0M | Add +772.3% |
| ABBV Abbvie Inc. | 0.85% | 49,423 | $10.4M | Reduce -1.3% |
| DGRW Wisdomtree U.S. Quality Divi | 0.84% | 128,300 | $10.2M | Reduce -3.1% |
| LINC Lincoln Educational Services | 0.82% | 631,103 | $10.0M | New |
| NVDA Nvidia Corp. | 0.78% | 88,050 | $9.5M | Add +18.7% |
| TPZ Tort Electf Infra ETF-Usd Inc. filed as TORTOISE CAPITAL SERIES TRUS | 0.76% | 547,742 | $9.2M | New |
| AGRO Adecoagro SA | 0.75% | 823,941 | $9.2M | New |
| WM Waste Management Inc. | 0.72% | 37,971 | $8.8M | Add +9.1% |
| FXI iShares China Large-Cap ETF | 0.70% | 239,553 | $8.6M | New |
| AAXJ iShares MSCI All Country Asi | 0.66% | 109,150 | $8.1M | New |
| CTAS Cintas Corp. | 0.66% | 39,111 | $8.0M | Add +504.3% |
| MUFG Mitsubishi Ufj Finl-Spon ADR | 0.66% | 587,551 | $8.0M | New |
| META Meta Platforms Inc. Class A | 0.61% | 12,877 | $7.4M | Add +782.0% |
| V Visa Inc. Class A | 0.60% | 20,915 | $7.3M | Add +2.0% |
| WMT Walmart Inc. | 0.59% | 82,452 | $7.2M | Reduce -0.4% |
| ACN Accenture PLC Class A | 0.59% | 23,143 | $7.2M | Add +2.4% |
| GLD SPDR Gold Shares | 0.57% | 24,155 | $7.0M | Add +14.4% |
| PRF Invesco Rafi US 1000 ETF | 0.57% | 170,586 | $6.9M | Reduce -12.1% |
| XLK SS Technology Select Sector | 0.55% | 32,573 | $6.7M | Reduce -7.3% |
| HD Home Depot Inc. | 0.54% | 18,029 | $6.6M | Add +14.6% |
| SMLF iShares US Smallcap Equity F | 0.54% | 106,291 | $6.6M | Add +19.0% |
| AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO | 0.53% | 18,595 | $6.4M | Reduce -0.3% |
| XOM Exxon Mobil Corp. | 0.52% | 53,707 | $6.4M | Reduce -3.0% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 0.52% | 270,269 | $6.4M | Add +188.6% |
| TOTL SS Doubleline TR Tact ETF | 0.52% | 158,274 | $6.4M | New |
| VALE Vale SA-SP ADR | 0.52% | 635,755 | $6.3M | New |
| AMP Ameriprise Financial Inc. | 0.51% | 12,731 | $6.2M | Add +13.8% |
| BOXX Alpha Architect 1-3 MNTH Box | 0.50% | 54,488 | $6.1M | New |
| BAH Booz Allen Hamilton Holdings | 0.50% | 58,066 | $6.1M | Add +9.9% |
| ILF iShares Latin America 40 ETF | 0.47% | 245,690 | $5.8M | New |
| PEP Pepsico Inc. | 0.47% | 38,143 | $5.7M | Add +31.2% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.47% | 46,618 | $5.7M | Add +723.9% |
| ADP Automatic Data Processing | 0.46% | 18,458 | $5.6M | Add +6.5% |
| MYO Myomo Inc. | 0.44% | 1,124,796 | $5.4M | New |
| NEE Nextera Energy Inc. | 0.44% | 75,725 | $5.4M | Reduce -1.6% |
| IVV iShares Core S&P 500 ETF | 0.44% | 9,520 | $5.3M | Add +14.8% |
| CVX Chevron Corp. | 0.43% | 31,514 | $5.3M | Reduce -12.4% |
| PPTA Perpetua Resources Corp. | 0.40% | 461,637 | $4.9M | New |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.40% | 8,648 | $4.8M | Reduce -3.4% |
| MOS The Mosaic Co. | 0.39% | 175,207 | $4.7M | New |
| LMT Lockheed Martin Corp. | 0.37% | 10,186 | $4.6M | Reduce -0.8% |
| IQLT iShares MSCI International Q | 0.37% | 112,416 | $4.5M | Reduce -7.6% |
| MLP Maui Land & Pineapple Co. filed as MAUI LD & PINEAPPLE INC | 0.36% | 253,094 | $4.4M | New |
| JNJ Johnson & Johnson | 0.36% | 26,499 | $4.4M | Reduce -12.3% |
| AMZN Amazon.com Inc. | 0.36% | 23,062 | $4.4M | Add +35.1% |
| MCD McDonald's Corp. | 0.35% | 13,809 | $4.3M | Add +8.2% |
| VGSH Vanguard Short-Term Treasury | 0.35% | 73,048 | $4.3M | New |
| NAK Northern Dynasty Minerals | 0.35% | 3,707,369 | $4.3M | New |
| CSX CSX Corp. | 0.35% | 143,579 | $4.2M | Reduce -2.6% |
| QSR Restaurant Brands Intern | 0.34% | 63,147 | $4.2M | New |
| XMHQ Invesco S&P Midcap Qual ETF | 0.33% | 44,156 | $4.0M | Reduce -51.3% |
| CINF Cincinnati Financial Corp. | 0.33% | 27,036 | $4.0M | Reduce -0.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.33% | 7,469 | $4.0M | Reduce -8.0% |
| JOE The St Joe Co. | 0.33% | 84,588 | $4.0M | New |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.32% | 57,682 | $3.9M | Reduce -10.3% |
| NUE Nucor Corp. | 0.31% | 31,322 | $3.8M | Add +796.2% |
| PM Philip Morris International | 0.30% | 23,212 | $3.7M | Add +522.0% |
| NMR Nomura Holdings Inc.-Spon ADR | 0.30% | 595,771 | $3.7M | New |
| AXP American Express Co. | 0.30% | 13,611 | $3.7M | New |
| CNO Cno Financial Group Inc. | 0.30% | 86,507 | $3.6M | New |
| SNA Snap-on Inc. | 0.29% | 10,606 | $3.6M | Add +15.8% |
| LGLV SPDR US LC Low Vol Idx | 0.29% | 20,424 | $3.6M | Add +7.8% |
| DOC Healthpeak Properties Inc. | 0.28% | 170,519 | $3.4M | New |
| AEM Agnico Eagle Mines Ltd. | 0.27% | 30,868 | $3.3M | New |
| WEC WEC Energy Group Inc. | 0.27% | 30,425 | $3.3M | Add +2.8% |
| QQQ Invesco QQQ Trust Series 1 | 0.27% | 6,909 | $3.2M | New |
| HCC Warrior Met Coal Inc. | 0.27% | 67,784 | $3.2M | New |
| DLY Doubleline Yield Opport | 0.26% | 197,706 | $3.2M | New |
| ORCL Oracle Corp. | 0.26% | 22,624 | $3.2M | Add +5.0% |
| AON Aon PLC Class A | 0.25% | 7,689 | $3.1M | New |
| PPLT Abrdn Physical Platinum SHRS | 0.25% | 33,263 | $3.0M | New |
| GS Goldman Sachs Group Inc. | 0.25% | 5,546 | $3.0M | Add +3.0% |
| MDLZ Mondelez International Inc. Class A | 0.25% | 44,378 | $3.0M | Add +5.8% |
| MOO Vaneck Agribusiness ETF | 0.24% | 43,379 | $2.9M | New |
Other holdings (3): bonds, preferreds, convertibles and warrants · $2.7M (not counted above)
Total filed on the 13F, all lines: $1.2B.
Portfolio Sells Q4 2024 → Q1 2025
| IJH iShares Core S&P Midcap ETF | Reduce -1.2% | 3.53% | −1.71 |
| IJR iShares Core S&P Small-Cap E | Reduce -10.8% | 1.93% | −1.30 |
| AAPL Apple Inc. | Reduce -3.2% | 2.91% | −1.26 |
| LLY Eli Lilly & Co. | Reduce -5.4% | 1.59% | −1.10 |
| PG The Procter & Gamble Co. | Reduce -0.7% | 2.58% | −1.10 |
| IBDP iShares Ibonds Dec 2024 Term | Sold out | 0.00% | −0.96 |
| QUAL iShares MSCI USA Quality Fac | Reduce -2.2% | 1.88% | −0.93 |
| MTUM iShares MSCI USA Momentum Fa | Reduce -16.2% | 1.17% | −0.80 |
| AMGN Amgen Inc. | Reduce -67.3% | 0.22% | −0.76 |
| XMHQ Invesco S&P Midcap Qual ETF | Reduce -51.3% | 0.33% | −0.72 |
| VFMO Vanguard US Momentum Factor | Sold out | 0.00% | −0.62 |
| TXN Texas Instruments Inc. | Reduce -91.9% | 0.03% | −0.61 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -0.4% | 1.79% | −0.57 |
| UNH Unitedhealth Group Inc. | Reduce -91.0% | 0.04% | −0.52 |
| VFQY Vanguard U.S. Quality Factor | Sold out | 0.00% | −0.49 |
| DGRO iShares Core Dividend Growth | Reduce -8.8% | 0.98% | −0.48 |
| APD Air Products & Chemicals Inc. | Sold out | 0.00% | −0.47 |
| INVESCO QQQ TR | Sold out | 0.00% | −0.40 |
| XLK SS Technology Select Sector | Reduce -7.3% | 0.55% | −0.40 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -3.1% | 0.84% | −0.40 |
| MRK Merck & Co. Inc. | Reduce -23.9% | 0.22% | −0.36 |
| PRF Invesco Rafi US 1000 ETF | Reduce -12.1% | 0.57% | −0.32 |
| CSX CSX Corp. | Reduce -2.6% | 0.35% | −0.24 |
| CVX Chevron Corp. | Reduce -12.4% | 0.43% | −0.24 |
| XOM Exxon Mobil Corp. | Reduce -3.0% | 0.52% | −0.24 |
| NEE Nextera Energy Inc. | Reduce -1.6% | 0.44% | −0.21 |
| IQLT iShares MSCI International Q | Reduce -7.6% | 0.37% | −0.20 |
| LMT Lockheed Martin Corp. | Reduce -0.8% | 0.37% | −0.20 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Reduce -10.3% | 0.32% | −0.19 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -3.4% | 0.40% | −0.19 |
| ABBV Abbvie Inc. | Reduce -1.3% | 0.85% | −0.18 |
| MCHP Microchip Technology Inc. | Reduce -27.6% | 0.06% | −0.18 |
| JNJ Johnson & Johnson | Reduce -12.3% | 0.36% | −0.17 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -44.4% | 0.11% | −0.17 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -42.9% | 0.10% | −0.16 |
| IBTE iShares Ibonds Dec 2024 Term | Sold out | 0.00% | −0.16 |
| INTC Intel Corp. | Reduce -49.6% | 0.05% | −0.14 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -39.6% | 0.10% | −0.13 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -60.6% | 0.04% | −0.10 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -9.7% | 0.18% | −0.10 |
| PFE Pfizer Inc. | Reduce -24.3% | 0.09% | −0.10 |
| ROK Rockwell Automation Inc. | Reduce -15.6% | 0.11% | −0.10 |
| UNP Union Pacific Corp. | Reduce -2.9% | 0.21% | −0.09 |
| IJS iShares S&P Small-Cap 600 Va | Sold out | 0.00% | −0.09 |
| TSLA Tesla Inc. | Reduce -49.8% | 0.07% | −0.08 |
| MPC Marathon Petroleum Corp. | Reduce -5.6% | 0.10% | −0.08 |
| WMT Walmart Inc. | Reduce -0.4% | 0.59% | −0.08 |
| ETN Eaton Corp. PLC | Reduce -3.5% | 0.10% | −0.08 |
| COP Conocophillips | Reduce -31.9% | 0.06% | −0.08 |
| BAC Bank of America Corp. | Reduce -38.1% | 0.06% | −0.07 |
Portfolio Buys Q4 2024 → Q1 2025
| RIO Rio Tinto PLC-Spon ADR | New | 12.61% | +12.61 |
| SGOV iShares 0-3 Month Treasury B | New | 1.12% | +1.12 |
| MCHI iShares MSCI China ETF | New | 0.92% | +0.92 |
| LINC Lincoln Educational Services | New | 0.82% | +0.82 |
| TPZ Tort Electf Infra ETF-Usd Inc. | New | 0.76% | +0.76 |
| AGRO Adecoagro SA | New | 0.75% | +0.75 |
| FXI iShares China Large-Cap ETF | New | 0.70% | +0.70 |
| AAXJ iShares MSCI All Country Asi | New | 0.66% | +0.66 |
| MUFG Mitsubishi Ufj Finl-Spon ADR | New | 0.66% | +0.66 |
| TOTL SS Doubleline TR Tact ETF | New | 0.52% | +0.52 |
| META Meta Platforms Inc. Class A | Add +782.0% | 0.61% | +0.52 |
| VALE Vale SA-SP ADR | New | 0.52% | +0.52 |
| BOXX Alpha Architect 1-3 MNTH Box | New | 0.50% | +0.50 |
| ILF iShares Latin America 40 ETF | New | 0.47% | +0.47 |
| MYO Myomo Inc. | New | 0.44% | +0.44 |
| PPTA Perpetua Resources Corp. | New | 0.40% | +0.40 |
| TJX TJX Companies Inc. | Add +723.9% | 0.47% | +0.39 |
| MOS The Mosaic Co. | New | 0.39% | +0.39 |
| MLP Maui Land & Pineapple Co. | New | 0.36% | +0.36 |
| VGSH Vanguard Short-Term Treasury | New | 0.35% | +0.35 |
| NAK Northern Dynasty Minerals | New | 0.35% | +0.35 |
| QSR Restaurant Brands Intern | New | 0.34% | +0.34 |
| JOE The St Joe Co. | New | 0.33% | +0.33 |
| NMR Nomura Holdings Inc.-Spon ADR | New | 0.30% | +0.30 |
| AXP American Express Co. | New | 0.30% | +0.30 |
| CNO Cno Financial Group Inc. | New | 0.30% | +0.30 |
| DOC Healthpeak Properties Inc. | New | 0.28% | +0.28 |
| AEM Agnico Eagle Mines Ltd. | New | 0.27% | +0.27 |
| QQQ Invesco QQQ Trust Series 1 | New | 0.27% | +0.27 |
| HCC Warrior Met Coal Inc. | New | 0.27% | +0.27 |
| DLY Doubleline Yield Opport | New | 0.26% | +0.26 |
| PM Philip Morris International | Add +522.0% | 0.30% | +0.26 |
| AON Aon PLC Class A | New | 0.25% | +0.25 |
| PPLT Abrdn Physical Platinum SHRS | New | 0.25% | +0.25 |
| NUE Nucor Corp. | Add +796.2% | 0.31% | +0.24 |
| MOO Vaneck Agribusiness ETF | New | 0.24% | +0.24 |
| DSL Doubleline Income Solutions | New | 0.23% | +0.23 |
| CP Canadian Pacific Kansas City | New | 0.22% | +0.22 |
| DBL Doubleline Opport Credit | New | 0.22% | +0.22 |
| NGD New Gold Inc. | New | 0.19% | +0.19 |
| SIVR Abrdn Physical Silver Shares | New | 0.18% | +0.18 |
| C Citigroup Inc. | New | 0.16% | +0.16 |
| HGBL Heritage Global Inc. | New | 0.13% | +0.13 |
| CGNT Cognyte Software Ltd. | New | 0.13% | +0.13 |
| NRDS Nerdwallet Inc. Class A | New | 0.12% | +0.12 |
| CTAS Cintas Corp. | Add +504.3% | 0.66% | +0.12 |
| SHY iShares 1-3 Year Treasury Bo | New | 0.10% | +0.10 |
| SPOT Spotify Technology SA | New | 0.10% | +0.10 |
| IBTK iShares Ibonds Dec 2030 Trea | New | 0.09% | +0.09 |
| FISV Fiserv Inc. | New | 0.09% | +0.09 |
Notes & Other Activity Q4 2024 → Q1 2025
| TSLA Tesla Inc. | COM · principal | Add +45.6% | 6,700 | $1.7M |
| NVDA Nvidia Corp. | COM · principal | Add +219.1% | 6,700 | $726K |
| IYW iShares Ustechnology ETF | U.S. TECH ETF · principal | New | 2,000 | $281K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 282 | $1.3B | PYLD, VEA, AAPL, MTUM, MSFT |
| Q1 2026 | 242 | $1.2B | SGOV, PYLD, VEA, AAPL, MSFT |
| Q4 2025 | 262 | $1.2B | VEA, IJH, MSFT, BND, AAPL |
| Q3 2025 | 266 | $1.4B | RIO, MSFT, IJH, AAPL, BND |
| Q2 2025 | 273 | $1.3B | RIO, MSFT, IJH, BND, VEA |
| Q1 2025 | 270 | $1.2B | RIO, IJH, BND, AAPL, MSFT |
| Q4 2024 | 224 | $834.0M | IJH, MSFT, AAPL, PG, BND |
| Q3 2024 | 224 | $834.1M | IJH, MSFT, AAPL, PG, BND |
| Q2 2024 | 223 | $835.5M | IJH, MSFT, AAPL, PG, BND |
| Q1 2024 | 233 | $809.1M | IJH, MSFT, PG, AAPL, IJR |