Journey Advisory Group, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 2, 2024), Journey Advisory Group, LLC reported 223 stock positions worth $835.5 million. Its top holding was iShares Core S&P Midcap ETF (IJH) at 5.2% of the portfolio, followed by Microsoft (MSFT, 4.4%) and Apple (AAPL, 4.1%). Compared with Q1 2024, it opened 4 new positions, sold out of 14, added to 67 and reduced 111. The biggest buy was a new position in Invesco S&P Midcap Qual ETF (XMHQ) and the biggest sale an exit from Vanguard Real Estate ETF (VNQ).
- Most Recent 13F
- Q2 2026
- Location
- COVINGTON, KY
- CIK
- 0001840085
- Portfolio Value
- $835.5M (Q2 2024)
- SEC Filing
- 0001765380-24-000260 ↗ filed Aug 2, 2024
Holdings Value
Holdings 223 stocks · $835.5M
| IJH iShares Core S&P Midcap ETF | 5.23% | 747,069 | $43.7M | Add +1.2% |
| MSFT Microsoft Corp. | 4.44% | 82,983 | $37.1M | Add +0.5% |
| AAPL Apple Inc. | 4.14% | 164,252 | $34.6M | Reduce -3.6% |
| PG The Procter & Gamble Co. | 3.66% | 185,330 | $30.6M | Reduce -2.9% |
| BND Vanguard Total Bond Market | 3.27% | 379,016 | $27.3M | Add +22.3% |
| IJR iShares Core S&P Small-Cap E | 3.22% | 252,110 | $26.9M | Add +1.9% |
| QUAL iShares MSCI USA Quality Fac | 2.85% | 139,392 | $23.8M | Add +2.0% |
| VEA Vanguard Ftse Developed ETF | 2.75% | 464,263 | $22.9M | Add +6.8% |
| LLY Eli Lilly & Co. | 2.69% | 24,817 | $22.5M | Reduce -15.7% |
| USMV iShares MSCI USA Min Vol Fac | 2.39% | 238,304 | $20.0M | Add +3.1% |
| MTUM iShares MSCI USA Momentum Fa | 1.99% | 85,431 | $16.6M | Reduce -0.3% |
| IBTH iShares Ibonds Dec 2027 Term | 1.77% | 671,357 | $14.8M | Add +4.8% |
| JPM JPMorgan Chase & Co. | 1.73% | 71,429 | $14.4M | Add +1.4% |
| IBDR iShares Ibonds Dec 2026 Term | 1.60% | 560,209 | $13.3M | Reduce -2.4% |
| VIG Vanguard Dividend Apprec ETF | 1.59% | 72,707 | $13.3M | Add +6.1% |
| IBTI iShares Ibonds Dec 2028 Term | 1.58% | 605,120 | $13.2M | Add +24.2% |
| SCHO Schwab Short-Term US Treas | 1.57% | 271,724 | $13.1M | Add +16.9% |
| IBDQ iShares Ibonds Dec 2025 Term | 1.50% | 505,709 | $12.6M | Add +3.8% |
| DGRO iShares Core Dividend Growth | 1.48% | 214,729 | $12.4M | Reduce -3.0% |
| AVGO Broadcom Inc. | 1.45% | 7,572 | $12.2M | Reduce -3.1% |
| VGK Vanguard Ftse Europe ETF | 1.44% | 180,522 | $12.1M | Add +6.3% |
| IBTJ iShares Ibonds Dec 2029 Term | 1.32% | 515,204 | $11.0M | Add +6.6% |
| DGRW Wisdomtree U.S. Quality Divi | 1.26% | 134,740 | $10.5M | Add +2.6% |
| COST Costco Wholesale Corp. | 1.18% | 11,614 | $9.9M | Add +7.5% |
| NVDA Nvidia Corp. | 1.10% | 74,424 | $9.2M | Reduce -5.5% |
| GOOGL Alphabet Inc. Class A | 1.07% | 48,966 | $8.9M | Add +156.9% |
| XMHQ Invesco S&P Midcap Qual ETF | 1.05% | 90,738 | $8.8M | New |
| ABBV Abbvie Inc. | 1.03% | 50,051 | $8.6M | Reduce -1.8% |
| AMGN Amgen Inc. | 0.98% | 26,163 | $8.2M | Add +4.8% |
| BAH Booz Allen Hamilton Holdings | 0.97% | 52,838 | $8.1M | Add +6.7% |
| IBDP iShares Ibonds Dec 2024 Term | 0.96% | 319,178 | $8.0M | Reduce -7.5% |
| XLK SS Technology Select Sector | 0.95% | 35,066 | $7.9M | Reduce -1.0% |
| WM Waste Management Inc. | 0.89% | 34,801 | $7.4M | Add +2.7% |
| PRF Invesco Rafi US 1000 ETF | 0.88% | 194,122 | $7.4M | Reduce -1.8% |
| ACN Accenture PLC Class A | 0.82% | 22,638 | $6.9M | Add +1.6% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 0.77% | 96,641 | $6.5M | Reduce -0.3% |
| XOM Exxon Mobil Corp. | 0.75% | 54,420 | $6.3M | Reduce -2.3% |
| CVX Chevron Corp. | 0.67% | 35,988 | $5.6M | Reduce -5.6% |
| WMT Walmart Inc. | 0.66% | 81,851 | $5.5M | Reduce -8.3% |
| SMLF iShares US Smallcap Equity F | 0.65% | 89,351 | $5.5M | Add +51.8% |
| NEE Nextera Energy Inc. | 0.65% | 77,218 | $5.5M | Add +1.9% |
| HD Home Depot Inc. | 0.65% | 15,814 | $5.4M | Add +3.9% |
| V Visa Inc. Class A | 0.65% | 20,686 | $5.4M | Add +0.9% |
| TXN Texas Instruments Inc. | 0.65% | 27,847 | $5.4M | Add +5.2% |
| VFMO Vanguard US Momentum Factor | 0.63% | 35,160 | $5.3M | Add +4.8% |
| CSX CSX Corp. | 0.59% | 147,373 | $4.9M | Reduce -0.1% |
| AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO | 0.58% | 18,660 | $4.8M | Add +5.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.58% | 8,841 | $4.8M | Reduce -3.7% |
| LMT Lockheed Martin Corp. | 0.58% | 10,288 | $4.8M | Add +3.1% |
| AMP Ameriprise Financial Inc. | 0.57% | 11,185 | $4.8M | Add +9.6% |
| IQLT iShares MSCI International Q | 0.57% | 121,705 | $4.8M | Add +4.5% |
| MRK Merck & Co. Inc. | 0.56% | 37,950 | $4.7M | Reduce -3.8% |
| PEP Pepsico Inc. | 0.56% | 28,461 | $4.7M | Reduce -5.0% |
| UNH Unitedhealth Group Inc. | 0.56% | 9,134 | $4.7M | Reduce -0.7% |
| GLD SPDR Gold Shares | 0.54% | 21,113 | $4.5M | No change |
| IVV iShares Core S&P 500 ETF | 0.54% | 8,290 | $4.5M | Add +7.3% |
| CTAS Cintas Corp. | 0.54% | 6,442 | $4.5M | Add +17.1% |
| JNJ Johnson & Johnson | 0.53% | 30,250 | $4.4M | Reduce -4.0% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.52% | 66,091 | $4.4M | Reduce -0.5% |
| ADP Automatic Data Processing | 0.50% | 17,333 | $4.1M | Add +6.3% |
| VFQY Vanguard U.S. Quality Factor | 0.49% | 30,691 | $4.1M | Reduce -4.6% |
| APD Air Products & Chemicals Inc. | 0.47% | 15,351 | $4.0M | Add +4.0% |
| QQQ Invesco QQQ Trust Series 1 | 0.41% | 7,073 | $3.4M | Reduce -1.3% |
| AMZN Amazon.com Inc. | 0.40% | 17,172 | $3.3M | Add +5.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.40% | 8,118 | $3.3M | Reduce -2.1% |
| MCD McDonald's Corp. | 0.39% | 12,796 | $3.3M | Add +3.4% |
| CINF Cincinnati Financial Corp. | 0.38% | 27,042 | $3.2M | Add +0.1% |
| AMAT Applied Materials Inc. | 0.37% | 13,271 | $3.1M | No change |
| ORCL Oracle Corp. | 0.36% | 21,555 | $3.0M | Reduce -5.0% |
| LGLV SPDR US LC Low Vol Idx | 0.35% | 19,279 | $2.9M | Add +3.1% |
| GOOG Alphabet Inc. Class C | 0.34% | 15,547 | $2.9M | Reduce -0.0% |
| MDLZ Mondelez International Inc. Class A | 0.33% | 41,965 | $2.7M | Add +6.1% |
| UNP Union Pacific Corp. | 0.30% | 11,189 | $2.5M | Reduce -15.9% |
| GS Goldman Sachs Group Inc. | 0.30% | 5,591 | $2.5M | No change |
| SNA Snap-on Inc. | 0.29% | 9,159 | $2.4M | Add +15.6% |
| VEU Vanguard Ftse All-World Ex-U | 0.28% | 39,961 | $2.3M | Reduce -0.3% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.28% | 14,534 | $2.3M | Reduce -30.9% |
| WEC WEC Energy Group Inc. | 0.28% | 29,599 | $2.3M | Add +10.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.26% | 5,771 | $2.2M | Reduce -0.2% |
| CME Cme Group Inc. | 0.26% | 10,952 | $2.2M | Reduce -5.3% |
| ABT Abbott Laboratories | 0.25% | 19,967 | $2.1M | Reduce -1.3% |
| MCHP Microchip Technology Inc. | 0.24% | 22,148 | $2.0M | Reduce -9.6% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.23% | 7,823 | $1.9M | Reduce -13.9% |
| ROK Rockwell Automation Inc. | 0.21% | 6,425 | $1.8M | No change |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.20% | 9,879 | $1.7M | Add +4.8% |
| PFE Pfizer Inc. | 0.19% | 56,035 | $1.6M | Reduce -5.3% |
| CAT Caterpillar Inc. | 0.19% | 4,706 | $1.6M | Reduce -2.1% |
| INTC Intel Corp. | 0.18% | 48,725 | $1.5M | Reduce -2.0% |
| CB Chubb Ltd. | 0.18% | 5,884 | $1.5M | Reduce -9.2% |
| ETN Eaton Corp. PLC | 0.18% | 4,777 | $1.5M | Reduce -15.2% |
| MPC Marathon Petroleum Corp. | 0.18% | 8,559 | $1.5M | Reduce -16.1% |
| EMR Emerson Electric Co. | 0.17% | 12,555 | $1.4M | No change |
| USB US Bancorp | 0.16% | 33,419 | $1.3M | Reduce -10.8% |
| IBTE iShares Ibonds Dec 2024 Term | 0.16% | 54,778 | $1.3M | Add +0.1% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.16% | 13,054 | $1.3M | Reduce -12.0% |
| VTI VG Morningstar TS MKT ETF-US | 0.15% | 4,820 | $1.3M | Reduce -0.0% |
| TSLA Tesla Inc. | 0.15% | 6,429 | $1.3M | Add +6.2% |
| DVY iShares Select Dividend ETF | 0.15% | 10,338 | $1.3M | No change |
| MSI Motorola Solutions Inc. | 0.15% | 3,205 | $1.2M | Reduce -11.0% |
| RTX RTX Corp. | 0.15% | 12,291 | $1.2M | Reduce -7.2% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $1.2M (not counted above)
Total filed on the 13F, all lines: $836.7M.
Portfolio Sells Q1 2024 → Q2 2024
| VNQ Vanguard Real Estate ETF | Sold out | 0.00% | −0.68 |
| PG The Procter & Gamble Co. | Reduce -2.9% | 3.66% | −0.17 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -30.9% | 0.28% | −0.14 |
| LLY Eli Lilly & Co. | Reduce -15.7% | 2.69% | −0.14 |
| ABBV Abbvie Inc. | Reduce -1.8% | 1.03% | −0.12 |
| DGRO iShares Core Dividend Growth | Reduce -3.0% | 1.48% | −0.11 |
| IBDP iShares Ibonds Dec 2024 Term | Reduce -7.5% | 0.96% | −0.11 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -37.4% | 0.14% | −0.10 |
| UNP Union Pacific Corp. | Reduce -15.9% | 0.30% | −0.10 |
| BMY Bristol-Myers Squibb Co. | Reduce -35.1% | 0.09% | −0.10 |
| IBDR iShares Ibonds Dec 2026 Term | Reduce -2.4% | 1.60% | −0.10 |
| INTC Intel Corp. | Reduce -2.0% | 0.18% | −0.09 |
| JNJ Johnson & Johnson | Reduce -4.0% | 0.53% | −0.09 |
| PEP Pepsico Inc. | Reduce -5.0% | 0.56% | −0.09 |
| CSX CSX Corp. | Reduce -0.1% | 0.59% | −0.09 |
| IJS iShares S&P Small-Cap 600 Va | Reduce -45.0% | 0.09% | −0.08 |
| MRK Merck & Co. Inc. | Reduce -3.8% | 0.56% | −0.08 |
| MPC Marathon Petroleum Corp. | Reduce -16.1% | 0.18% | −0.08 |
| CVX Chevron Corp. | Reduce -5.6% | 0.67% | −0.07 |
| DIS The Walt Disney Co. | Reduce -12.0% | 0.16% | −0.07 |
| WMS Advanced Drainage Systems Inc. | Reduce -63.8% | 0.03% | −0.07 |
| PRF Invesco Rafi US 1000 ETF | Reduce -1.8% | 0.88% | −0.06 |
| NFLX Netflix Inc. | Sold out | 0.00% | −0.06 |
| IJJ iShares S&P Mid-Cap 400 Valu | Reduce -63.1% | 0.03% | −0.06 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -13.9% | 0.23% | −0.05 |
| XLE SS Energy Select Sector | Reduce -22.4% | 0.14% | −0.05 |
| JPST JPMorgan Ultra-Short Income | Reduce -65.1% | 0.03% | −0.05 |
| VFQY Vanguard U.S. Quality Factor | Reduce -4.6% | 0.49% | −0.05 |
| XOM Exxon Mobil Corp. | Reduce -2.3% | 0.75% | −0.05 |
| CME Cme Group Inc. | Reduce -5.3% | 0.26% | −0.05 |
| EW Edwards Lifesciences Corp. | Reduce -43.0% | 0.06% | −0.05 |
| USB US Bancorp | Reduce -10.8% | 0.16% | −0.05 |
| COP Conocophillips | Reduce -14.1% | 0.13% | −0.04 |
| ETN Eaton Corp. PLC | Reduce -15.2% | 0.18% | −0.04 |
| ABT Abbott Laboratories | Reduce -1.3% | 0.25% | −0.04 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -2.1% | 0.40% | −0.04 |
| CMCSA Comcast Corp. Class A | Sold out | 0.00% | −0.04 |
| VDE Vanguard Energy ETF | Sold out | 0.00% | −0.03 |
| VCIT Vanguard Int-Term Corporate | Sold out | 0.00% | −0.03 |
| BA The Boeing Co. | Reduce -45.5% | 0.03% | −0.03 |
| FNDX Schwab Fndmntl US LRG Co. ETF | Reduce -0.3% | 0.77% | −0.03 |
| CAT Caterpillar Inc. | Reduce -2.1% | 0.19% | −0.03 |
| PSA Public Storage | Sold out | 0.00% | −0.03 |
| MCHP Microchip Technology Inc. | Reduce -9.6% | 0.24% | −0.03 |
| SNX TD Synnex Corp. | Sold out | 0.00% | −0.03 |
| ITW Illinois Tool Works | Reduce -17.2% | 0.07% | −0.03 |
| CB Chubb Ltd. | Reduce -9.2% | 0.18% | −0.03 |
| PPG PPG Industries Inc. | Sold out | 0.00% | −0.03 |
| AWK American Water Works Co. Inc. | Sold out | 0.00% | −0.03 |
| BSX Boston Scientific Corp. | Reduce -30.4% | 0.08% | −0.03 |
Portfolio Buys Q1 2024 → Q2 2024
| XMHQ Invesco S&P Midcap Qual ETF | New | 1.05% | +1.05 |
| GOOGL Alphabet Inc. Class A | Add +156.9% | 1.07% | +0.71 |
| BND Vanguard Total Bond Market | Add +22.3% | 3.27% | +0.49 |
| IBTI iShares Ibonds Dec 2028 Term | Add +24.2% | 1.58% | +0.26 |
| COST Costco Wholesale Corp. | Add +7.5% | 1.18% | +0.20 |
| SMLF iShares US Smallcap Equity F | Add +51.8% | 0.65% | +0.19 |
| SCHO Schwab Short-Term US Treas | Add +16.9% | 1.57% | +0.18 |
| MSFT Microsoft Corp. | Add +0.5% | 4.44% | +0.15 |
| IBDU iShares Ibonds Dec 2029 Term | New | 0.13% | +0.13 |
| AMGN Amgen Inc. | Add +4.8% | 0.98% | +0.10 |
| TXN Texas Instruments Inc. | Add +5.2% | 0.65% | +0.08 |
| CTAS Cintas Corp. | Add +17.1% | 0.54% | +0.07 |
| QUAL iShares MSCI USA Quality Fac | Add +2.0% | 2.85% | +0.07 |
| BAH Booz Allen Hamilton Holdings | Add +6.7% | 0.97% | +0.06 |
| NEE Nextera Energy Inc. | Add +1.9% | 0.65% | +0.06 |
| VEA Vanguard Ftse Developed ETF | Add +6.8% | 2.75% | +0.05 |
| VIG Vanguard Dividend Apprec ETF | Add +6.1% | 1.59% | +0.04 |
| IVV iShares Core S&P 500 ETF | Add +7.3% | 0.54% | +0.04 |
| NUE Nucor Corp. | Add +190.0% | 0.07% | +0.04 |
| BEN Franklin Templeton Inc. | New | 0.03% | +0.03 |
| AMZN Amazon.com Inc. | Add +5.4% | 0.40% | +0.03 |
| AJG Arthur J Gallagher & Co. | Add +5.7% | 0.58% | +0.03 |
| IBTJ iShares Ibonds Dec 2029 Term | Add +6.6% | 1.32% | +0.03 |
| APD Air Products & Chemicals Inc. | Add +4.0% | 0.47% | +0.03 |
| BNY Bank of New York Mellon Corp. | Add +69.5% | 0.08% | +0.03 |
| BWA Borgwarner Inc. | New | 0.03% | +0.03 |
| VGK Vanguard Ftse Europe ETF | Add +6.3% | 1.44% | +0.03 |
| CMG Chipotle Mexican Grill Inc. | Add +97.5% | 0.05% | +0.03 |
| UPS United Parcel Service Class B | Add +114.5% | 0.06% | +0.03 |
| DGRW Wisdomtree U.S. Quality Divi | Add +2.6% | 1.26% | +0.02 |
| TSLA Tesla Inc. | Add +6.2% | 0.15% | +0.02 |
| AMP Ameriprise Financial Inc. | Add +9.6% | 0.57% | +0.02 |
| IBTH iShares Ibonds Dec 2027 Term | Add +4.8% | 1.77% | +0.02 |
| LMT Lockheed Martin Corp. | Add +3.1% | 0.58% | +0.01 |
| KLAC KLA Corp. | Add +12.1% | 0.06% | +0.01 |
| IBDQ iShares Ibonds Dec 2025 Term | Add +3.8% | 1.50% | +0.01 |
| SLV iShares Silver Trust | Add +2.1% | 0.08% | +0.01 |
| ISRG Intuitive Surgical Inc. | Add +12.9% | 0.05% | +0.01 |
| WEC WEC Energy Group Inc. | Add +10.6% | 0.28% | +0.01 |
| USMV iShares MSCI USA Min Vol Fac | Add +3.1% | 2.39% | +0.01 |
| LRCX Lam Research Corp. | Add +10.6% | 0.03% | +0.01 |
| VFMO Vanguard US Momentum Factor | Add +4.8% | 0.63% | +0.00 |
| META Meta Platforms Inc. Class A | Add +3.8% | 0.09% | +0.00 |
| INTU Intuit Inc. | Add +5.5% | 0.08% | +0.00 |
| MU Micron Technology Inc. | Add +0.4% | 0.03% | +0.00 |
| IAU iShares Gold Trust | Add +2.6% | 0.04% | +0.00 |
| MEDP Medpace Holdings Inc. | Add +1.9% | 0.12% | +0.00 |
| TFLO iShares Treasury Floating Ra | Add +0.1% | 0.04% | −0.00 |
| IQLT iShares MSCI International Q | Add +4.5% | 0.57% | −0.00 |
| NDAQ Nasdaq Inc. | Add +1.5% | 0.05% | −0.00 |
Notes & Other Activity Q1 2024 → Q2 2024
| TSLA Tesla Inc. | COM · principal | Add +39.4% | 4,600 | $910K |
| QQQ Invesco QQQ Trust Series 1 | UNIT SER 1 · principal | Sold out | 1,000 | $444Kbefore exit |
| NVDA Nvidia Corp. | COM · principal | Reduce -82.5% | 2,100 | $259K |
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Sold out | 165 | $201Kbefore exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 282 | $1.3B | PYLD, VEA, AAPL, MTUM, MSFT |
| Q1 2026 | 242 | $1.2B | SGOV, PYLD, VEA, AAPL, MSFT |
| Q4 2025 | 262 | $1.2B | VEA, IJH, MSFT, BND, AAPL |
| Q3 2025 | 266 | $1.4B | RIO, MSFT, IJH, AAPL, BND |
| Q2 2025 | 273 | $1.3B | RIO, MSFT, IJH, BND, VEA |
| Q1 2025 | 270 | $1.2B | RIO, IJH, BND, AAPL, MSFT |
| Q4 2024 | 224 | $834.0M | IJH, MSFT, AAPL, PG, BND |
| Q3 2024 | 224 | $834.1M | IJH, MSFT, AAPL, PG, BND |
| Q2 2024 | 223 | $835.5M | IJH, MSFT, AAPL, PG, BND |
| Q1 2024 | 233 | $809.1M | IJH, MSFT, PG, AAPL, IJR |