Journey Advisory Group, LLC
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 27, 2026), Journey Advisory Group, LLC reported 262 stock positions worth $1.2 billion. Its top holding was Vanguard Ftse Developed ETF (VEA) at 3.8% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 3.7%) and Microsoft (MSFT, 3.6%). Compared with Q3 2025, it opened 14 new positions, sold out of 18, added to 90 and reduced 133. The biggest buy was Vanguard Ftse Developed ETF (VEA, shares +16%) and the biggest sale an exit from Rio Tinto PLC-Spon ADR (RIO).
- Most Recent 13F
- Q2 2026
- Location
- COVINGTON, KY
- CIK
- 0001840085
- Portfolio Value
- $1.2B (Q4 2025)
- SEC Filing
- 0001765380-26-000040 ↗ filed Jan 27, 2026
Holdings Value
Holdings 262 stocks · $1.2B
| VEA Vanguard Ftse Developed ETF | 3.84% | 730,840 | $45.7M | Add +16.1% |
| IJH iShares Core S&P Midcap ETF | 3.72% | 669,713 | $44.2M | Reduce -2.1% |
| MSFT Microsoft Corp. | 3.60% | 88,462 | $42.8M | Reduce -3.3% |
| BND Vanguard Total Bond Market | 3.43% | 550,053 | $40.7M | Add +5.1% |
| AAPL Apple Inc. | 3.38% | 147,645 | $40.1M | Reduce -3.6% |
| GOOGL Alphabet Inc. Class A | 2.16% | 81,945 | $25.6M | Reduce -8.4% |
| QUAL iShares MSCI USA Quality Fac | 2.12% | 126,715 | $25.2M | Reduce -0.3% |
| PG The Procter & Gamble Co. | 2.10% | 174,490 | $25.0M | Add +0.8% |
| LLY Eli Lilly & Co. | 1.99% | 22,055 | $23.7M | Reduce -4.7% |
| JPM JPMorgan Chase & Co. | 1.99% | 73,540 | $23.7M | Reduce -2.9% |
| USMV iShares MSCI USA Min Vol Fac | 1.76% | 222,135 | $20.9M | Add +1.3% |
| AVGO Broadcom Inc. | 1.75% | 60,224 | $20.8M | Reduce -10.0% |
| VGK Vanguard Ftse Europe ETF | 1.67% | 236,812 | $19.8M | Add +17.7% |
| SCHO Schwab Short-Term US Treas | 1.63% | 795,344 | $19.4M | Add +4.9% |
| IBTH iShares Ibonds Dec 2027 Term | 1.61% | 849,836 | $19.1M | Add +3.7% |
| IBTI iShares Ibonds Dec 2028 Term | 1.59% | 845,879 | $18.9M | Add +3.4% |
| IBDR iShares Ibonds Dec 2026 Term | 1.58% | 775,428 | $18.8M | Add +11.7% |
| IBTJ iShares Ibonds Dec 2029 Term | 1.43% | 773,001 | $17.0M | Add +3.7% |
| VIG Vanguard Dividend Apprec ETF | 1.40% | 76,009 | $16.7M | Add +2.6% |
| ILF iShares Latin America 40 ETF | 1.40% | 548,001 | $16.7M | Add +71.0% |
| IBTK iShares Ibonds Dec 2030 Trea | 1.36% | 817,511 | $16.2M | Add +206.1% |
| MTUM iShares MSCI USA Momentum Fa | 1.35% | 64,199 | $16.1M | Reduce -1.4% |
| NVDA Nvidia Corp. | 1.12% | 71,338 | $13.3M | Reduce -12.5% |
| DGRO iShares Core Dividend Growth | 1.05% | 180,032 | $12.5M | Reduce -0.9% |
| MCHI iShares MSCI China ETF | 0.96% | 190,832 | $11.5M | Add +29.6% |
| ABBV Abbvie Inc. | 0.92% | 48,076 | $11.0M | Reduce -4.4% |
| DGRW Wisdomtree U.S. Quality Divi | 0.90% | 120,055 | $10.7M | Reduce -1.1% |
| META Meta Platforms Inc. Class A | 0.83% | 14,962 | $9.9M | Add +10.6% |
| WMT Walmart Inc. | 0.81% | 87,334 | $9.7M | Add +5.2% |
| GE General Electric filed as GE AEROSPACE | 0.81% | 31,206 | $9.6M | Reduce -3.4% |
| FXI iShares China Large-Cap ETF | 0.80% | 249,882 | $9.6M | Add +4.5% |
| GLD SPDR Gold Shares | 0.80% | 23,991 | $9.5M | Reduce -8.1% |
| XLK SS Technology Select Sector | 0.78% | 64,584 | $9.3M | Add +2.7% |
| COST Costco Wholesale Corp. | 0.76% | 10,539 | $9.1M | Reduce -9.8% |
| EWH iShares MSCI Hong Kong ETF | 0.73% | 411,325 | $8.7M | Add +31.2% |
| SGOV iShares 0-3 Month Treasury B | 0.73% | 86,209 | $8.7M | Reduce -45.3% |
| MUFG Mitsubishi Ufj Finl-Spon ADR | 0.68% | 512,737 | $8.1M | Reduce -0.7% |
| WM Waste Management Inc. | 0.67% | 36,462 | $8.0M | Reduce -7.2% |
| TOTL SS Doubleline TR Tact ETF | 0.66% | 196,353 | $7.9M | Add +2.5% |
| IJR iShares Core S&P Small-Cap E | 0.65% | 64,568 | $7.8M | Reduce -71.3% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.62% | 163,205 | $7.4M | New |
| V Visa Inc. Class A | 0.62% | 20,924 | $7.3M | Reduce -3.9% |
| STOT SS DL St Dur TR Tact ETF | 0.61% | 152,441 | $7.2M | Reduce -12.2% |
| IVV iShares Core S&P 500 ETF | 0.60% | 10,458 | $7.2M | Add +6.1% |
| XLV SS Health Care Select Sector | 0.60% | 46,273 | $7.2M | Add +948.1% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 0.59% | 258,343 | $7.0M | Reduce -1.4% |
| PRF Invesco Rafi US 1000 ETF | 0.58% | 146,552 | $6.9M | Reduce -3.2% |
| CTAS Cintas Corp. | 0.57% | 36,100 | $6.8M | Reduce -12.3% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.57% | 44,154 | $6.8M | Reduce -8.7% |
| MPC Marathon Petroleum Corp. | 0.56% | 41,100 | $6.7M | Reduce -25.4% |
| AAXJ iShares MSCI All Country Asi | 0.56% | 71,984 | $6.7M | Add +0.3% |
| MU Micron Technology Inc. | 0.55% | 23,048 | $6.6M | Add +0.3% |
| VGSH Vanguard Short-Term Treasury | 0.55% | 111,853 | $6.6M | Add +5.9% |
| EWT iShares MSCI Taiwan ETF | 0.55% | 102,402 | $6.5M | Add +12.1% |
| LINC Lincoln Educational Services | 0.51% | 251,754 | $6.1M | Reduce -1.3% |
| AMP Ameriprise Financial Inc. | 0.50% | 12,208 | $6.0M | Reduce -7.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.50% | 8,795 | $6.0M | Add +2.8% |
| EWY iShares MSCI South Korea ETF | 0.49% | 60,001 | $5.8M | Add +0.3% |
| DBND Doubleline Oppor Cor BND-Usd | 0.49% | 125,136 | $5.8M | Add +113.8% |
| HD Home Depot Inc. | 0.49% | 16,852 | $5.8M | Reduce -10.0% |
| XOM Exxon Mobil Corp. | 0.49% | 48,274 | $5.8M | Reduce -6.8% |
| JNJ Johnson & Johnson | 0.49% | 27,996 | $5.8M | Add +12.6% |
| NEE Nextera Energy Inc. | 0.47% | 70,220 | $5.6M | Reduce -5.2% |
| JBS JBS NV-A | 0.47% | 388,565 | $5.6M | Reduce -0.1% |
| GS Goldman Sachs Group Inc. | 0.46% | 6,317 | $5.5M | Add +17.2% |
| AMZN Amazon.com Inc. | 0.45% | 23,383 | $5.4M | Reduce -4.4% |
| VALE Vale SA-SP ADR | 0.45% | 407,902 | $5.3M | Add +0.3% |
| AXP American Express Co. | 0.45% | 14,366 | $5.3M | Reduce -3.6% |
| NUE Nucor Corp. | 0.44% | 32,435 | $5.3M | Add +0.7% |
| EWJ iShares MSCI Japan ETF | 0.44% | 64,212 | $5.2M | New |
| CSX CSX Corp. | 0.43% | 142,246 | $5.2M | Reduce -1.0% |
| NMR Nomura Holdings Inc.-Spon ADR | 0.43% | 611,486 | $5.1M | Add +0.3% |
| XMHQ Invesco S&P Midcap Qual ETF | 0.43% | 49,356 | $5.1M | Add +10.7% |
| CASY Casey's General Stores Inc. | 0.41% | 8,803 | $4.9M | New |
| PPLT Abrdn Physical Platinum SHRS | 0.40% | 25,814 | $4.8M | Reduce -19.2% |
| CVX Chevron Corp. | 0.40% | 31,383 | $4.8M | Add +0.9% |
| GOOG Alphabet Inc. Class C | 0.40% | 15,067 | $4.7M | Add +1.9% |
| LMT Lockheed Martin Corp. | 0.39% | 9,601 | $4.6M | Reduce -6.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.38% | 7,472 | $4.6M | Reduce -0.6% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.38% | 6 | $4.5M | Add +500.0% |
| JOE The St Joe Co. | 0.38% | 75,881 | $4.5M | Add +0.9% |
| ADP Automatic Data Processing | 0.38% | 17,495 | $4.5M | Reduce -8.4% |
| AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO | 0.37% | 16,945 | $4.4M | Reduce -10.4% |
| CINF Cincinnati Financial Corp. | 0.37% | 26,802 | $4.4M | Reduce -0.2% |
| AEM Agnico Eagle Mines Ltd. | 0.37% | 25,627 | $4.3M | Reduce -3.4% |
| IQLT iShares MSCI International Q | 0.36% | 94,457 | $4.3M | Reduce -12.2% |
| J Jacobs Solutions Inc. | 0.36% | 31,974 | $4.2M | Reduce -7.1% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.36% | 14,274 | $4.2M | Add +2.8% |
| MCD McDonald's Corp. | 0.35% | 13,702 | $4.2M | Reduce -3.5% |
| RRC Range Resources Corp. | 0.33% | 112,491 | $4.0M | Add +15.6% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.32% | 46,692 | $3.9M | Reduce -8.0% |
| LGLV SPDR US LC Low Vol Idx | 0.32% | 21,657 | $3.8M | Add +1.8% |
| CRAK Vaneck Oil Refiners ETF | 0.31% | 99,100 | $3.7M | New |
| SNA Snap-on Inc. | 0.31% | 10,586 | $3.6M | Reduce -6.5% |
| NGD New Gold Inc. | 0.31% | 418,405 | $3.6M | Reduce -30.2% |
| CNO Cno Financial Group Inc. | 0.29% | 82,256 | $3.5M | Reduce -6.3% |
| ACN Accenture PLC Class A | 0.29% | 13,004 | $3.5M | Reduce -6.7% |
| AMAT Applied Materials Inc. | 0.29% | 13,240 | $3.4M | Add +0.4% |
| WDAY Workday Inc. Class A | 0.29% | 15,835 | $3.4M | New |
| BRK.B Berkshire Hathaway Inc. Class B | 0.29% | 6,754 | $3.4M | Reduce -2.7% |
Portfolio Sells Q3 2025 → Q4 2025
| RIO Rio Tinto PLC-Spon ADR | Sold out | 0.00% | −11.97 |
| IJR iShares Core S&P Small-Cap E | Reduce -71.3% | 0.65% | −1.33 |
| IBDQ iShares Ibonds Dec 2025 Term | Sold out | 0.00% | −1.06 |
| TPZ Tort Electf Infra ETF-Usd Inc. | Sold out | 0.00% | −0.77 |
| ARX Accelerant Holdings Class A | Sold out | 0.00% | −0.58 |
| SGOV iShares 0-3 Month Treasury B | Reduce -45.3% | 0.73% | −0.45 |
| SMLF iShares US Smallcap Equity F | Reduce -88.5% | 0.06% | −0.41 |
| WLK Westlake Corp. | Sold out | 0.00% | −0.26 |
| MPC Marathon Petroleum Corp. | Reduce -25.4% | 0.56% | −0.22 |
| TRMD Torm PLC-A | Sold out | 0.00% | −0.22 |
| MDLZ Mondelez International Inc. Class A | Reduce -84.4% | 0.03% | −0.19 |
| PEP Pepsico Inc. | Reduce -66.3% | 0.11% | −0.17 |
| ORCL Oracle Corp. | Reduce -16.4% | 0.24% | −0.13 |
| MLP Maui Land & Pineapple Co. | Reduce -50.7% | 0.10% | −0.09 |
| HD Home Depot Inc. | Reduce -10.0% | 0.49% | −0.07 |
| AJG Arthur J Gallagher & Co. | Reduce -10.4% | 0.37% | −0.06 |
| CTAS Cintas Corp. | Reduce -12.3% | 0.57% | −0.05 |
| SPOT Spotify Technology SA | Reduce -34.4% | 0.08% | −0.05 |
| CMG Chipotle Mexican Grill Inc. | Sold out | 0.00% | −0.04 |
| COST Costco Wholesale Corp. | Reduce -9.8% | 0.76% | −0.04 |
| ADP Automatic Data Processing | Reduce -8.4% | 0.38% | −0.04 |
| DOC Healthpeak Properties Inc. | Sold out | 0.00% | −0.04 |
| SAP Sap SE-Sponsored ADR | Reduce -51.4% | 0.03% | −0.03 |
| KLAC KLA Corp. | Reduce -38.1% | 0.12% | −0.03 |
| HCC Warrior Met Coal Inc. | Sold out | 0.00% | −0.03 |
| MOO Vaneck Agribusiness ETF | Sold out | 0.00% | −0.03 |
| J Jacobs Solutions Inc. | Reduce -7.1% | 0.36% | −0.03 |
| MSI Motorola Solutions Inc. | Reduce -15.3% | 0.09% | −0.02 |
| BEN Franklin Templeton Inc. | Sold out | 0.00% | −0.02 |
| IBTF iShares Ibonds Dec 2025 Term | Sold out | 0.00% | −0.02 |
| OXY Occidental Petroleum Corp. | Sold out | 0.00% | −0.02 |
| AIG American International Group | Sold out | 0.00% | −0.02 |
| VT Vanguard Tot World STK ETF | Sold out | 0.00% | −0.02 |
| KWEB Kranesh Csi China Internet | Sold out | 0.00% | −0.02 |
| FNDA Schwab Fndmntl US SM Co. ETF | Reduce -49.2% | 0.02% | −0.02 |
| IBIT iShares Bitcoin Trust ETF | Sold out | 0.00% | −0.01 |
| CLX Clorox Company | Sold out | 0.00% | −0.01 |
| NGD New Gold Inc. | Reduce -30.2% | 0.31% | −0.01 |
| MSM MSC Industrial Direct Co. Class A | Reduce -38.0% | 0.02% | −0.01 |
| DUK Duke Energy Corp. | Reduce -18.1% | 0.07% | −0.01 |
| DHR Danaher Corp. | Reduce -40.6% | 0.03% | −0.01 |
| SYK Stryker Corp. | Reduce -14.6% | 0.11% | −0.01 |
| XLY SS Consumer Disc Select Sect | Reduce -20.2% | 0.09% | −0.01 |
| NVDA Nvidia Corp. | Reduce -12.5% | 1.12% | −0.01 |
| A Agilent Technologies Inc. | Reduce -38.5% | 0.02% | −0.01 |
| PFF iShares Preferred & Income S | Reduce -30.3% | 0.02% | −0.01 |
| MA Mastercard Inc. Class A | Reduce -15.2% | 0.13% | −0.00 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -23.3% | 0.04% | −0.00 |
| ETN Eaton Corp. PLC | Reduce -0.0% | 0.12% | −0.00 |
| SO The Southern Co. | Reduce -9.7% | 0.06% | −0.00 |
Portfolio Buys Q3 2025 → Q4 2025
| VEA Vanguard Ftse Developed ETF | Add +16.1% | 3.84% | +1.05 |
| IBTK iShares Ibonds Dec 2030 Trea | Add +206.1% | 1.36% | +0.97 |
| ILF iShares Latin America 40 ETF | Add +71.0% | 1.40% | +0.72 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | New | 0.62% | +0.62 |
| XLV SS Health Care Select Sector | Add +948.1% | 0.60% | +0.56 |
| BND Vanguard Total Bond Market | Add +5.1% | 3.43% | +0.54 |
| VGK Vanguard Ftse Europe ETF | Add +17.7% | 1.67% | +0.48 |
| EWJ iShares MSCI Japan ETF | New | 0.44% | +0.44 |
| CASY Casey's General Stores Inc. | New | 0.41% | +0.41 |
| IBDR iShares Ibonds Dec 2026 Term | Add +11.7% | 1.58% | +0.33 |
| BRK.A Berkshire Hathaway Inc. Class A | Add +500.0% | 0.38% | +0.33 |
| CRAK Vaneck Oil Refiners ETF | New | 0.31% | +0.31 |
| DBND Doubleline Oppor Cor BND-Usd | Add +113.8% | 0.49% | +0.29 |
| WDAY Workday Inc. Class A | New | 0.29% | +0.29 |
| MU Micron Technology Inc. | Add +0.3% | 0.55% | +0.27 |
| SCHO Schwab Short-Term US Treas | Add +4.9% | 1.63% | +0.26 |
| MCHI iShares MSCI China ETF | Add +29.6% | 0.96% | +0.25 |
| IBTH iShares Ibonds Dec 2027 Term | Add +3.7% | 1.61% | +0.24 |
| EWH iShares MSCI Hong Kong ETF | Add +31.2% | 0.73% | +0.23 |
| IBTI iShares Ibonds Dec 2028 Term | Add +3.4% | 1.59% | +0.23 |
| VIG Vanguard Dividend Apprec ETF | Add +2.6% | 1.40% | +0.22 |
| IBTJ iShares Ibonds Dec 2029 Term | Add +3.7% | 1.43% | +0.21 |
| USMV iShares MSCI USA Min Vol Fac | Add +1.3% | 1.76% | +0.21 |
| VLO Valero Energy Corp. | Add +377.7% | 0.24% | +0.19 |
| WMT Walmart Inc. | Add +5.2% | 0.81% | +0.18 |
| SQM Quimica Y Minera Chil-SP ADR | New | 0.16% | +0.16 |
| GS Goldman Sachs Group Inc. | Add +17.2% | 0.46% | +0.15 |
| JNJ Johnson & Johnson | Add +12.6% | 0.49% | +0.14 |
| EWY iShares MSCI South Korea ETF | Add +0.3% | 0.49% | +0.14 |
| PG The Procter & Gamble Co. | Add +0.8% | 2.10% | +0.13 |
| GOOG Alphabet Inc. Class C | Add +1.9% | 0.40% | +0.13 |
| XLK SS Technology Select Sector | Add +2.7% | 0.78% | +0.13 |
| NUE Nucor Corp. | Add +0.7% | 0.44% | +0.12 |
| VALE Vale SA-SP ADR | Add +0.3% | 0.45% | +0.12 |
| EWT iShares MSCI Taiwan ETF | Add +12.1% | 0.55% | +0.12 |
| IVV iShares Core S&P 500 ETF | Add +6.1% | 0.60% | +0.11 |
| JOE The St Joe Co. | Add +0.9% | 0.38% | +0.10 |
| NMR Nomura Holdings Inc.-Spon ADR | Add +0.3% | 0.43% | +0.10 |
| META Meta Platforms Inc. Class A | Add +10.6% | 0.83% | +0.09 |
| VGSH Vanguard Short-Term Treasury | Add +5.9% | 0.55% | +0.09 |
| TOTL SS Doubleline TR Tact ETF | Add +2.5% | 0.66% | +0.09 |
| AMAT Applied Materials Inc. | Add +0.4% | 0.29% | +0.09 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +2.8% | 0.50% | +0.08 |
| CAT Caterpillar Inc. | Add +9.0% | 0.25% | +0.08 |
| AAXJ iShares MSCI All Country Asi | Add +0.3% | 0.56% | +0.08 |
| XMHQ Invesco S&P Midcap Qual ETF | Add +10.7% | 0.43% | +0.08 |
| FXI iShares China Large-Cap ETF | Add +4.5% | 0.80% | +0.08 |
| IBM Intl Business Machines Corp. | Add +2.8% | 0.36% | +0.07 |
| RRC Range Resources Corp. | Add +15.6% | 0.33% | +0.06 |
| CNQ Canadian Natural Resources | Add +91.9% | 0.10% | +0.06 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 282 | $1.3B | PYLD, VEA, AAPL, MTUM, MSFT |
| Q1 2026 | 242 | $1.2B | SGOV, PYLD, VEA, AAPL, MSFT |
| Q4 2025 | 262 | $1.2B | VEA, IJH, MSFT, BND, AAPL |
| Q3 2025 | 266 | $1.4B | RIO, MSFT, IJH, AAPL, BND |
| Q2 2025 | 273 | $1.3B | RIO, MSFT, IJH, BND, VEA |
| Q1 2025 | 270 | $1.2B | RIO, IJH, BND, AAPL, MSFT |
| Q4 2024 | 224 | $834.0M | IJH, MSFT, AAPL, PG, BND |
| Q3 2024 | 224 | $834.1M | IJH, MSFT, AAPL, PG, BND |
| Q2 2024 | 223 | $835.5M | IJH, MSFT, AAPL, PG, BND |
| Q1 2024 | 233 | $809.1M | IJH, MSFT, PG, AAPL, IJR |