Journey Advisory Group, LLC

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 4, 2025), Journey Advisory Group, LLC reported 224 stock positions worth $834.0 million. Its top holding was iShares Core S&P Midcap ETF (IJH) at 5.2% of the portfolio, followed by Microsoft (MSFT, 4.4%) and Apple (AAPL, 4.2%). Compared with Q3 2024, it opened 3 new positions, sold out of 3 and reduced 6. The biggest buy was a new position in Invesco QQQ TR and the biggest sale an exit from Invesco QQQ Trust Series 1 (QQQ).

Most Recent 13F
Q2 2026
Location
COVINGTON, KY
CIK
0001840085
Portfolio Value
$834.0M (Q4 2024)
SEC Filing
0001765380-25-000042 ↗ filed Feb 4, 2025

Holdings Value

0$500.0M$1.0B$1.5B Q1 2024: $809.1M Q1 2024 Q2 2024: $835.5M Q2 2024 Q3 2024: $834.1M Q3 2024 Q4 2024: $834.0M $834.0M Q4 2024 Q1 2025: $1.2B Q1 2025 Q2 2025: $1.3B Q2 2025 Q3 2025: $1.4B Q3 2025 Q4 2025: $1.2B Q4 2025 Q1 2026: $1.2B Q1 2026 Q2 2026: $1.3B Q2 2026

Holdings 224 stocks · $834.0M
IJH iShares Core S&P Midcap ETF 5.24% 746,894 $43.7M No change
MSFT Microsoft Corp. 4.43% 82,657 $36.9M No change
AAPL Apple Inc. 4.17% 165,009 $34.8M No change
PG The Procter & Gamble Co. 3.67% 185,652 $30.6M Reduce -0.3%
BND Vanguard Total Bond Market 3.27% 379,016 $27.3M No change
IJR iShares Core S&P Small-Cap E 3.22% 252,110 $26.9M No change
QUAL iShares MSCI USA Quality Fac 2.81% 137,099 $23.4M No change
VEA Vanguard Ftse Developed ETF 2.75% 464,106 $22.9M No change
LLY Eli Lilly & Co. 2.69% 24,805 $22.5M No change
USMV iShares MSCI USA Min Vol Fac 2.36% 234,153 $19.7M No change
MTUM iShares MSCI USA Momentum Fa 1.97% 84,208 $16.4M No change
IBTH iShares Ibonds Dec 2027 Term 1.78% 671,357 $14.8M No change
JPM JPMorgan Chase & Co. 1.73% 71,177 $14.4M No change
IBDR iShares Ibonds Dec 2026 Term 1.60% 560,209 $13.3M No change
IBTI iShares Ibonds Dec 2028 Term 1.58% 605,120 $13.2M No change
VIG Vanguard Dividend Apprec ETF 1.58% 72,037 $13.2M No change
SCHO Schwab Short-Term US Treas 1.57% 271,689 $13.1M Reduce -50.0%
IBDQ iShares Ibonds Dec 2025 Term 1.51% 505,709 $12.6M No change
DGRO iShares Core Dividend Growth 1.46% 211,229 $12.2M No change
VGK Vanguard Ftse Europe ETF 1.45% 180,522 $12.1M No change
AVGO Broadcom Inc. 1.45% 7,507 $12.1M No change
IBTJ iShares Ibonds Dec 2029 Term 1.32% 515,204 $11.0M No change
DGRW Wisdomtree U.S. Quality Divi 1.24% 132,360 $10.3M No change
COST Costco Wholesale Corp. 1.19% 11,652 $9.9M No change
NVDA Nvidia Corp. 1.10% 74,174 $9.2M No change
GOOGL Alphabet Inc. Class A 1.07% 48,818 $8.9M No change
XMHQ Invesco S&P Midcap Qual ETF 1.06% 90,738 $8.8M No change
ABBV Abbvie Inc. 1.03% 50,051 $8.6M No change
AMGN Amgen Inc. 0.98% 26,163 $8.2M No change
BAH Booz Allen Hamilton Holdings 0.97% 52,838 $8.1M No change
IBDP iShares Ibonds Dec 2024 Term 0.96% 319,178 $8.0M No change
XLK SS Technology Select Sector 0.95% 35,128 $7.9M No change
WM Waste Management Inc. 0.89% 34,801 $7.4M No change
PRF Invesco Rafi US 1000 ETF 0.88% 194,122 $7.4M No change
ACN Accenture PLC Class A 0.82% 22,603 $6.9M No change
XOM Exxon Mobil Corp. 0.76% 55,350 $6.4M No change
FNDX Schwab Fndmntl US LRG Co. ETF 0.75% 93,641 $6.3M Reduce -66.7%
CVX Chevron Corp. 0.68% 35,988 $5.6M No change
WMT Walmart Inc. 0.67% 82,751 $5.6M No change
SMLF iShares US Smallcap Equity F 0.66% 89,351 $5.5M No change
NEE Nextera Energy Inc. 0.65% 76,939 $5.4M No change
HD Home Depot Inc. 0.65% 15,727 $5.4M No change
TXN Texas Instruments Inc. 0.65% 27,725 $5.4M No change
V Visa Inc. Class A 0.65% 20,511 $5.4M No change
VFMO Vanguard US Momentum Factor 0.62% 34,257 $5.1M No change
CSX CSX Corp. 0.59% 147,373 $4.9M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.58% 8,951 $4.9M No change
AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO 0.58% 18,660 $4.8M No change
PEP Pepsico Inc. 0.58% 29,081 $4.8M No change
LMT Lockheed Martin Corp. 0.57% 10,263 $4.8M No change
AMP Ameriprise Financial Inc. 0.57% 11,185 $4.8M No change
MRK Merck & Co. Inc. 0.57% 38,500 $4.8M No change
IQLT iShares MSCI International Q 0.57% 121,705 $4.8M No change
UNH Unitedhealth Group Inc. 0.56% 9,134 $4.7M No change
GLD SPDR Gold Shares 0.54% 21,113 $4.5M No change
IVV iShares Core S&P 500 ETF 0.54% 8,290 $4.5M No change
CTAS Cintas Corp. 0.54% 6,472 $4.5M No change
JNJ Johnson & Johnson 0.53% 30,206 $4.4M No change
SPTM SS SPDR P S&P 1500 Comp ETF 0.51% 64,291 $4.3M No change
ADP Automatic Data Processing 0.50% 17,333 $4.1M No change
VFQY Vanguard U.S. Quality Factor 0.49% 30,691 $4.1M No change
APD Air Products & Chemicals Inc. 0.47% 15,351 $4.0M No change
INVESCO QQQ TR 0.40% 7,016 $3.4M New
BRK.B Berkshire Hathaway Inc. Class B 0.40% 8,118 $3.3M No change
AMZN Amazon.com Inc. 0.40% 17,072 $3.3M No change
MCD McDonald's Corp. 0.39% 12,766 $3.3M No change
CINF Cincinnati Financial Corp. 0.38% 27,042 $3.2M No change
AMAT Applied Materials Inc. 0.38% 13,271 $3.1M No change
ORCL Oracle Corp. 0.36% 21,555 $3.0M No change
LGLV SPDR US LC Low Vol Idx 0.35% 18,949 $2.9M No change
GOOG Alphabet Inc. Class C 0.34% 15,547 $2.9M No change
MDLZ Mondelez International Inc. Class A 0.33% 41,965 $2.7M No change
UNP Union Pacific Corp. 0.30% 11,189 $2.5M No change
GS Goldman Sachs Group Inc. 0.29% 5,384 $2.4M No change
SNA Snap-on Inc. 0.29% 9,159 $2.4M No change
VEU Vanguard Ftse All-World Ex-U 0.28% 39,961 $2.3M No change
VTV Vanguard Mrngstr Val ETF-Aui 0.28% 14,534 $2.3M No change
WEC WEC Energy Group Inc. 0.28% 29,599 $2.3M No change
VUG Vanguard Mrngstar GR ETF-Sui 0.26% 5,771 $2.2M No change
CME Cme Group Inc. 0.26% 10,952 $2.2M No change
ABT Abbott Laboratories 0.25% 19,967 $2.1M No change
MCHP Microchip Technology Inc. 0.24% 21,770 $2.0M No change
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.23% 7,823 $1.9M No change
ROK Rockwell Automation Inc. 0.21% 6,425 $1.8M No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.20% 9,879 $1.7M No change
CAT Caterpillar Inc. 0.19% 4,806 $1.6M No change
PFE Pfizer Inc. 0.19% 56,035 $1.6M No change
INTC Intel Corp. 0.18% 48,725 $1.5M No change
CB Chubb Ltd. 0.18% 5,884 $1.5M No change
ETN Eaton Corp. PLC 0.18% 4,777 $1.5M No change
MPC Marathon Petroleum Corp. 0.18% 8,559 $1.5M No change
USB US Bancorp 0.17% 35,019 $1.4M No change
EMR Emerson Electric Co. 0.17% 12,555 $1.4M No change
IBTE iShares Ibonds Dec 2024 Term 0.16% 54,778 $1.3M No change
VTI VG Morningstar TS MKT ETF-US 0.15% 4,820 $1.3M No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.15% 12,855 $1.3M No change
TSLA Tesla Inc. 0.15% 6,429 $1.3M No change
DVY iShares Select Dividend ETF 0.15% 10,338 $1.3M No change
MSI Motorola Solutions Inc. 0.15% 3,205 $1.2M No change
RTX RTX Corp. 0.15% 12,291 $1.2M No change
DE Deere & Co. 0.15% 3,293 $1.2M No change
VGT Vanguard Info Tech ETF 0.15% 2,103 $1.2M No change
VB Vanguard Most SM-Cap ETF-Usd 0.14% 5,425 $1.2M No change
NSC Norfolk Southern Corp. 0.14% 5,498 $1.2M No change
XLE SS Energy Select Sector 0.14% 12,760 $1.2M No change
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.13% 27,916 $1.1M No change
IBDU iShares Ibonds Dec 2029 Term 0.13% 48,918 $1.1M No change
COP Conocophillips 0.13% 9,682 $1.1M No change
SYK Stryker Corp. 0.13% 3,235 $1.1M No change
TSM Taiwan Semiconductor-SP ADR 0.13% 6,171 $1.1M No change
DUK Duke Energy Corp. 0.13% 10,510 $1.1M No change
HON Honeywell International Inc. 0.12% 4,835 $1.0M No change
J Jacobs Solutions Inc. 0.12% 7,100 $992K No change
MEDP Medpace Holdings Inc. 0.12% 2,390 $984K No change
MDY State Street SPDR S&P Midcap 0.11% 1,756 $940K No change
XLF SS Financial Select Sector 0.11% 22,759 $936K No change
MA Mastercard Inc. Class A 0.11% 2,031 $896K No change
FNDA Schwab Fndmntl US SM Co. ETF 0.11% 16,164 $888K Reduce -50.0%
RSP Invesco S&P 500 Equal Weight 0.10% 5,274 $866K No change
SO The Southern Co. 0.09% 10,033 $778K No change
BMY Bristol-Myers Squibb Co. 0.09% 17,821 $740K No change
SCHP Schwab U.S. Tips ETF 0.09% 14,195 $738K Reduce -50.0%
META Meta Platforms Inc. Class A 0.09% 1,460 $736K No change
AMD Advanced Micro Devices 0.09% 4,490 $728K No change
IJS iShares S&P Small-Cap 600 Va 0.09% 7,380 $718K No change
INTU Intuit Inc. 0.08% 1,063 $698K No change
XLI SS Industrial Select Sector 0.08% 5,691 $694K No change
HAL Halliburton Co. 0.08% 20,370 $688K No change
BSX Boston Scientific Corp. 0.08% 8,850 $682K No change
PNC PNC Financial Services Group 0.08% 4,212 $655K No change
BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP 0.08% 10,649 $638K No change
AFG American Financial Group Inc. 0.08% 5,160 $635K No change
SLV iShares Silver Trust 0.08% 23,859 $634K No change
KO The Coca-Cola Co. 0.08% 9,852 $627K No change
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.07% 5,658 $623K No change
NKE Nike Inc. Class B 0.07% 8,176 $616K No change
TRV The Travelers Cos Inc. 0.07% 3,010 $612K No change
OXY Occidental Petroleum Corp. 0.07% 9,334 $588K No change
IVW iShares S&P 500 Growth ETF 0.07% 6,153 $569K No change
ITW Illinois Tool Works 0.07% 2,402 $569K No change
IWF iShares Russell 1000 Growth 0.07% 1,561 $569K No change
GE General Electric filed as GE AEROSPACE 0.07% 3,522 $560K No change
RHI Robert Half Inc. 0.07% 8,731 $559K No change
NUE Nucor Corp. 0.07% 3,495 $552K No change
IWB iShares Russell 1000 ETF 0.07% 1,856 $552K No change
EFA iShares MSCI Eafe ETF 0.07% 7,021 $550K No change
MDT Medtronic PLC 0.07% 6,967 $548K No change
AMERISOURCEBERGEN CORP filed as CENCORA INC 0.07% 2,411 $543K New
KLAC KLA Corp. 0.06% 650 $536K No change
XLV SS Health Care Select Sector 0.06% 3,580 $522K No change
VZ Verizon Communications Inc. 0.06% 12,643 $521K No change
ON On Semiconductor 0.06% 7,358 $504K No change
TIP iShares Tips Bond ETF 0.06% 4,712 $503K No change
MRVL Marvell Technology Inc. 0.06% 7,100 $496K No change
VYM Vanguard High DVD Yield ETF 0.06% 4,169 $494K No change
DECK Deckers Outdoor Corp. 0.06% 503 $487K No change
GD General Dynamics Corp. 0.06% 1,644 $477K No change
PFF iShares Preferred & Income S 0.06% 14,780 $466K No change
EDWARDS LIFESCIENCES CORP 0.06% 5,040 $466K New
UPS United Parcel Service Class B 0.05% 3,326 $455K No change
NDAQ Nasdaq Inc. 0.05% 7,525 $453K No change
SCHW Schwab (charles) Corp. 0.05% 6,144 $453K No change
CMG Chipotle Mexican Grill Inc. 0.05% 7,110 $445K No change
VHT Vanguard Health Care ETF 0.05% 1,634 $435K No change
IVE iShares S&P 500 Value ETF 0.05% 2,349 $428K No change
XLY SS Consumer Disc Select Sect 0.05% 2,339 $427K No change
PAVE Global X US Infrastructure 0.05% 11,391 $422K No change
FDX FedEx Corp. 0.05% 1,380 $414K No change
MRSH Marsh & McLennan Cos 0.05% 1,920 $405K No change
ISRG Intuitive Surgical Inc. 0.05% 884 $393K No change
DHR Danaher Corp. 0.05% 1,535 $384K No change
ECL Ecolab Inc. 0.05% 1,600 $381K No change
PM Philip Morris International 0.05% 3,732 $378K No change
QCOM Qualcomm Inc. 0.04% 1,877 $374K No change
IGV iShares Expanded Tech-Softwa 0.04% 4,250 $369K No change
MSM MSC Industrial Direct Co. Class A 0.04% 4,610 $366K No change
LOW Lowe's Cos Inc. 0.04% 1,657 $365K No change
NOC Northrop Grumman Corp. 0.04% 816 $356K No change
TFLO iShares Treasury Floating Ra 0.04% 6,925 $351K No change
IAU iShares Gold Trust 0.04% 7,960 $350K No change
MS Morgan Stanley 0.04% 3,520 $342K No change
HUM Humana Inc. 0.04% 903 $337K No change
IWD iShares Russell 1000 Value E 0.04% 1,896 $331K No change
CI The Cigna Group 0.04% 965 $319K No change
KMB Kimberly-Clark Corp. 0.04% 2,286 $316K No change
KYN Kayne Anderson Energy Infra 0.04% 30,000 $310K No change
CARR Carrier Global Corp. 0.04% 4,840 $305K No change
ZTS Zoetis Inc. 0.04% 1,716 $297K No change
IMCG iShares Morningstar Mid-Cap 0.04% 4,385 $297K No change
IBDT iShares Ibonds Dec 2028 ETF 0.04% 11,921 $295K No change
CRM Salesforce Inc. 0.04% 1,140 $293K No change
BEN Franklin Templeton Inc. 0.03% 12,744 $285K No change
ZBH Zimmer Biomet Holdings Inc. 0.03% 2,596 $282K No change
LRCX Lam Research Corp. 0.03% 261 $278K Reduce -90.0%
WMS Advanced Drainage Systems Inc. 0.03% 1,716 $275K No change
ADI Analog Devices Inc. 0.03% 1,184 $270K No change
BA The Boeing Co. 0.03% 1,478 $269K No change
GWW WW Grainger Inc. filed as GRAINGER W W INC 0.03% 294 $265K No change
GBTC Grayscale Bitcoin Trust ETF 0.03% 4,915 $262K No change
BWA Borgwarner Inc. 0.03% 8,074 $260K No change
SOXX iShares Semiconductor ETF 0.03% 1,040 $256K No change
MU Micron Technology Inc. 0.03% 1,919 $252K No change
MNST Monster Beverage Corp. 0.03% 4,970 $248K No change
SMCI Super Micro Computer Inc. 0.03% 300 $246K No change
SJM The JM Smucker Co. filed as SMUCKER J M CO 0.03% 2,234 $244K No change
CMS CMS Energy Corp. 0.03% 4,050 $241K No change
MO Altria Group Inc. 0.03% 5,287 $241K No change
IJJ iShares S&P Mid-Cap 400 Valu 0.03% 2,113 $240K No change
SNX TD Synnex Corp. 0.03% 2,061 $238K No change
BDX Becton Dickinson and Co. 0.03% 1,003 $234K No change
CSCO Cisco Systems Inc. 0.03% 4,865 $231K No change
CLX Clorox Company 0.03% 1,641 $224K No change
MUB iShares National Muni Bond E 0.03% 2,066 $220K No change
KR Kroger Co. 0.03% 4,386 $219K No change
SBUX Starbucks Corp. 0.03% 2,777 $216K No change
IWM iShares Russell 2000 ETF 0.03% 1,065 $216K No change
JPST JPMorgan Ultra-Short Income 0.03% 4,265 $215K No change
BAND Bandwidth Inc. Class A 0.03% 12,711 $215K No change
TMO Thermo Fisher Scientific Inc. 0.03% 387 $214K No change
ITA iShares U.S. Aerospace & Def 0.03% 1,600 $211K No change
AEP American Electric Power 0.03% 2,379 $209K No change
STZ Constellation Brands Inc. Class A 0.02% 800 $206K No change
GIS General Mills Inc. 0.02% 3,240 $205K No change
BBN BlackRock Taxable Muni BND 0.02% 10,800 $177K No change
Other holdings (2): bonds, preferreds, convertibles and warrants · $1.2M (not counted above)
SecurityClassShares / PrincipalValueChange
TSLA Tesla Inc. COM · principal 4,600$910KNo change
NVDA Nvidia Corp. COM · principal 2,100$259KNo change

Total filed on the 13F, all lines: $835.2M.

Portfolio Sells Q3 2024 → Q4 2024
QQQ Invesco QQQ Trust Series 1 Sold out 0.00% −0.40
COR Cencora Inc. Sold out 0.00% −0.07
EW Edwards Lifesciences Corp. Sold out 0.00% −0.06
PG The Procter & Gamble Co. Reduce -0.3% 3.67% −0.01
LRCX Lam Research Corp. Reduce -90.0% 0.03% 0.00
FNDA Schwab Fndmntl US SM Co. ETF Reduce -50.0% 0.11% 0.00
SCHP Schwab U.S. Tips ETF Reduce -50.0% 0.09% 0.00
FNDX Schwab Fndmntl US LRG Co. ETF Reduce -66.7% 0.75% +0.00
SCHO Schwab Short-Term US Treas Reduce -50.0% 1.57% +0.00

Portfolio Buys Q3 2024 → Q4 2024
INVESCO QQQ TR New 0.40% +0.40
AMERISOURCEBERGEN CORP New 0.07% +0.07
EDWARDS LIFESCIENCES CORP New 0.06% +0.06

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 282$1.3BPYLD, VEA, AAPL, MTUM, MSFT
Q1 2026 242$1.2BSGOV, PYLD, VEA, AAPL, MSFT
Q4 2025 262$1.2BVEA, IJH, MSFT, BND, AAPL
Q3 2025 266$1.4BRIO, MSFT, IJH, AAPL, BND
Q2 2025 273$1.3BRIO, MSFT, IJH, BND, VEA
Q1 2025 270$1.2BRIO, IJH, BND, AAPL, MSFT
Q4 2024 224$834.0MIJH, MSFT, AAPL, PG, BND
Q3 2024 224$834.1MIJH, MSFT, AAPL, PG, BND
Q2 2024 223$835.5MIJH, MSFT, AAPL, PG, BND
Q1 2024 233$809.1MIJH, MSFT, PG, AAPL, IJR