Madrona Financial Services, LLC

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 19, 2024), Madrona Financial Services, LLC reported 99 stock positions worth $287.2 million. Its top holding was First Trust DW Focus 5 Fund (FV) at 9.9% of the portfolio, followed by Main Sector Rotation ETF (SECT, 9.4%) and iShares Core S&P 500 ETF (IVV, 8.9%). Compared with Q4 2023, it opened 19 new positions, sold out of 4, added to 47 and reduced 19. The biggest buy was a new position in Ishrs US E F R A ETF-Usd (DYNF) and the biggest sale Pacer Developed Markets Inte (ICOW, shares −45%).

Most Recent 13F
Q2 2026
Location
EVERETT, WA
CIK
0001578370
Portfolio Value
$287.2M (Q1 2024)
SEC Filing
0001578370-24-000004 ↗ filed Apr 19, 2024

Holdings Value

0$200.0M$400.0M$600.0M Q1 2024: $287.2M $287.2M Q1 2024 Q2 2024: $325.5M Q2 2024 Q3 2024: $359.8M Q3 2024 Q4 2024: $367.2M Q4 2024 Q1 2025: $363.7M Q1 2025 Q2 2025: $417.0M Q2 2025 Q3 2025: $453.3M Q3 2025 Q4 2025: $468.0M Q4 2025 Q1 2026: $456.9M Q1 2026 Q2 2026: $542.6M Q2 2026

Holdings 99 stocks · $287.2M
FV First Trust DW Focus 5 Fund 9.92% 497,964 $28.5M Add +1.7%
SECT Main Sector Rotation ETF 9.42% 536,710 $27.0M Add +3.6%
IVV iShares Core S&P 500 ETF 8.93% 48,760 $25.6M Reduce -1.3%
QQQ Invesco QQQ Trust Series 1 7.20% 46,591 $20.7M Add +2.5%
MSFT Microsoft Corp. 7.16% 48,891 $20.6M Add +4.1%
TLT iShares 20+ Year Treasury BD 4.99% 151,311 $14.3M Add +25.9%
COWZ Pacer US Cash Cows 100 ETF 3.52% 173,979 $10.1M Add +5.1%
CALF PCR US SM CP CSH CWS ETF-Usd 3.32% 194,159 $9.5M Add +4.4%
DYNF Ishrs US E F R A ETF-Usd Inc. 2.70% 174,861 $7.8M New
FIXD First Trust Smith Opportunis 2.63% 173,300 $7.6M Add +30.3%
BLV Vanguard Long-Term Bond ETF 2.27% 89,978 $6.5M Add +39.5%
IEF iShares 7-10 Year Treasury B 2.23% 67,722 $6.4M Add +40.6%
AAPL Apple Inc. 2.22% 37,104 $6.4M Add +2.5%
BUYW Main Buywrite ETF 2.16% 453,545 $6.2M Reduce -8.3%
ICOW Pacer Developed Markets Inte 1.89% 169,554 $5.4M Reduce -45.1%
ACWI iShares MSCI Acwi ETF 1.86% 48,621 $5.4M Reduce -1.6%
EFG iShares MSCI Eafe Growth ETF 1.74% 48,120 $5.0M Add +9.1%
JEPI JPMorgan Equity Premium Inco 1.53% 75,788 $4.4M Reduce -6.0%
COST Costco Wholesale Corp. 1.46% 5,740 $4.2M Add +0.8%
IVW iShares S&P 500 Growth ETF 1.45% 49,476 $4.2M Add +59.7%
BSV Vanguard Short-Term Bond ETF 1.32% 49,502 $3.8M Add +38.8%
IYW iShares Ustechnology ETF 1.21% 25,631 $3.5M Add +6.5%
TSLA Tesla Inc. 1.11% 18,127 $3.2M Add +478.6%
AGG iShares Core U.S. Aggregate 1.10% 32,253 $3.2M Add +31.4%
VTI VG Morningstar TS MKT ETF-US 0.99% 10,962 $2.8M Add +2.7%
SPY SS SPDR S&P 500 ETF Trust-US 0.95% 5,199 $2.7M Reduce -6.5%
BRK.B Berkshire Hathaway Inc. Class B 0.94% 6,450 $2.7M Add +0.8%
IEMG iShares Core MSCI Emerging 0.86% 47,827 $2.5M Reduce -27.9%
HEFA Isha Curr Hedged MSCI Eafe 0.82% 67,618 $2.4M New
BUFR FT Vest Lad Buffervetf-Usd I 0.75% 76,737 $2.1M Reduce -17.3%
EMXC iShares MSCI Emr MRK Ex Chna 0.68% 33,844 $1.9M Add +24.0%
BA The Boeing Co. 0.57% 8,523 $1.6M Add +12.1%
AMZN Amazon.com Inc. 0.48% 7,683 $1.4M Add +26.2%
SBUX Starbucks Corp. 0.44% 13,917 $1.3M Add +12.2%
IFRA iShares US Infrastructure 0.44% 29,025 $1.3M Add +4.1%
GOOGL Alphabet Inc. Class A 0.43% 8,143 $1.2M Add +3.9%
GOOG Alphabet Inc. Class C 0.39% 7,376 $1.1M Add +1.7%
PCAR Paccar Inc. 0.34% 7,919 $981K Add +0.2%
HD Home Depot Inc. 0.34% 2,532 $971K Add +3.1%
NVDA Nvidia Corp. 0.33% 1,033 $934K Add +10.7%
TDIV FT Nasdaq Tech DVD Index FD 0.29% 11,843 $825K Reduce -0.7%
VOO Vanguard S&P 500 ETF 0.28% 1,684 $809K Reduce -3.2%
CCB Coastal Financial Corp. 0.25% 18,465 $718K No change
BRK.A Berkshire Hathaway Inc. Class A 0.22% 1 $634K No change
FISV Fiserv Inc. 0.22% 3,913 $625K Add +1.4%
ABBV Abbvie Inc. 0.21% 3,311 $603K Add +82.9%
CI The Cigna Group 0.21% 1,657 $602K Add +0.8%
DFUS Dimensional US Eq MKT ETF 0.20% 10,052 $573K Reduce -7.0%
VIG Vanguard Dividend Apprec ETF 0.19% 2,984 $545K Add +31.7%
META Meta Platforms Inc. Class A 0.17% 1,023 $497K Add +3.5%
DVY iShares Select Dividend ETF 0.17% 3,990 $491K No change
UNP Union Pacific Corp. 0.16% 1,871 $460K Add +3.5%
CSCO Cisco Systems Inc. 0.16% 9,041 $451K Add +0.8%
EPRF Innovat S&P Invest GRD Pref 0.16% 23,125 $448K Reduce -0.2%
XMPT Vaneck Cef Muni Income ETF 0.15% 20,497 $444K Reduce -0.1%
PFFD Global X US Preferred ETF 0.15% 21,761 $439K Add +0.3%
SOXX iShares Semiconductor ETF 0.15% 1,881 $425K No change
GLD SPDR Gold Shares 0.13% 1,883 $387K Add +9.3%
VYM Vanguard High DVD Yield ETF 0.13% 3,119 $377K Reduce -0.3%
ABFL Abacus FCF Leaders ETF 0.12% 5,678 $345K Add +4.7%
PGX Invesco Preferred ETF 0.12% 27,792 $330K No change
IXUS iShares Core Intl Stock ETF 0.11% 4,842 $329K Reduce -4.4%
VUSB Vanguard Ultra Short Bond Et 0.11% 6,408 $318K Add +44.9%
JNJ Johnson & Johnson 0.11% 1,960 $310K Add +0.1%
DFAU Dimensional US Core Equity M 0.11% 8,331 $304K Reduce -0.7%
IJH iShares Core S&P Midcap ETF 0.11% 4,987 $303K Reduce -89.2%
HYDB iShares High Yield Systemati 0.10% 6,165 $288K No change
MCD McDonald's Corp. 0.10% 1,019 $287K No change
V Visa Inc. Class A 0.10% 1,021 $285K New
DLR Digital Realty Trust Inc. 0.10% 1,973 $284K Reduce -11.1%
LMT Lockheed Martin Corp. 0.10% 615 $280K Add +2.8%
ADP Automatic Data Processing 0.10% 1,116 $279K No change
FELG Fidelity Enh LRG Cap GWTH 0.10% 9,402 $278K Add +0.2%
JPM JPMorgan Chase & Co. 0.09% 1,301 $261K New
NEAR iShares SH Dba ETF Usd Inc. 0.09% 5,135 $259K No change
AMAT Applied Materials Inc. 0.09% 1,248 $257K New
DOW Dow Inc. 0.09% 4,402 $255K Add +4.1%
IWD iShares Russell 1000 Value E 0.09% 1,413 $253K Add +0.4%
MU Micron Technology Inc. 0.09% 2,122 $250K New
IJR iShares Core S&P Small-Cap E 0.09% 2,234 $247K Reduce -2.1%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.09% 6,463 $245K Add +5.3%
CRM Salesforce Inc. 0.08% 782 $236K New
DES Wisdomtree US Smallcap Divid 0.08% 7,145 $233K No change
AMD Advanced Micro Devices 0.08% 1,290 $233K New
GBIL Goldman Sachs Access Treasur 0.08% 2,212 $223K New
VBR Vngrd Mrngst SL-CP Val ETF-U 0.08% 1,141 $219K New
SHV iShares 0-1 Year Treasury Bo 0.08% 1,970 $218K No change
TRV The Travelers Cos Inc. 0.07% 929 $214K New
PEY Invesco High Yield Equity Di 0.07% 10,295 $213K No change
LLY Eli Lilly & Co. 0.07% 270 $210K New
AVGO Broadcom Inc. 0.07% 155 $205K New
QCOM Qualcomm Inc. 0.07% 1,192 $202K New
WFC Wells Fargo & Co. 0.07% 3,474 $201K New
PAYX Paychex Inc. 0.07% 1,636 $201K New
CRON Cronos Group Inc. 0.05% 50,000 $131K New
TLRY Tilray Brands Inc. 0.04% 50,000 $124K New
XEVMX Eaton Vance Cal Muni Bond 0.03% 10,057 $95K New
USIO Usio Inc. 0.02% 34,080 $58K No change
LCTX Lineage Cell Therapeutics Inc. 0.01% 15,000 $22K No change

Portfolio Sells Q4 2023 → Q1 2024
ICOW Pacer Developed Markets Inte Reduce -45.1% 1.89% −1.92
BUFD FT VST Lad Deep Buf ETF-Usdi Sold out 0.00% −1.39
IJH iShares Core S&P Midcap ETF Reduce -89.2% 0.11% −0.90
USMV iShares MSCI USA Min Vol Fac Sold out 0.00% −0.89
BUYW Main Buywrite ETF Reduce -8.3% 2.16% −0.47
IEMG iShares Core MSCI Emerging Reduce -27.9% 0.86% −0.46
IVV iShares Core S&P 500 ETF Reduce -1.3% 8.93% −0.38
BUFR FT Vest Lad Buffervetf-Usd I Reduce -17.3% 0.75% −0.23
JEPI JPMorgan Equity Premium Inco Reduce -6.0% 1.53% −0.22
ACWI iShares MSCI Acwi ETF Reduce -1.6% 1.86% −0.12
SPY SS SPDR S&P 500 ETF Trust-US Reduce -6.5% 0.95% −0.10
SO The Southern Co. Sold out 0.00% −0.08
AOA iShares Core 80/20 Aggressiv Sold out 0.00% −0.08
DFUS Dimensional US Eq MKT ETF Reduce -7.0% 0.20% −0.02
DLR Digital Realty Trust Inc. Reduce -11.1% 0.10% −0.02
VOO Vanguard S&P 500 ETF Reduce -3.2% 0.28% −0.02
XMPT Vaneck Cef Muni Income ETF Reduce -0.1% 0.15% −0.02
IXUS iShares Core Intl Stock ETF Reduce -4.4% 0.11% −0.02
EPRF Innovat S&P Invest GRD Pref Reduce -0.2% 0.16% −0.01
TDIV FT Nasdaq Tech DVD Index FD Reduce -0.7% 0.29% −0.01
IJR iShares Core S&P Small-Cap E Reduce -2.1% 0.09% −0.01
VYM Vanguard High DVD Yield ETF Reduce -0.3% 0.13% −0.01
DFAU Dimensional US Core Equity M Reduce -0.7% 0.11% −0.00

Portfolio Buys Q4 2023 → Q1 2024
DYNF Ishrs US E F R A ETF-Usd Inc. New 2.70% +2.70
HEFA Isha Curr Hedged MSCI Eafe New 0.82% +0.82
TSLA Tesla Inc. Add +478.6% 1.11% +0.80
IVW iShares S&P 500 Growth ETF Add +59.7% 1.45% +0.54
IEF iShares 7-10 Year Treasury B Add +40.6% 2.23% +0.40
BLV Vanguard Long-Term Bond ETF Add +39.5% 2.27% +0.37
TLT iShares 20+ Year Treasury BD Add +25.9% 4.99% +0.30
FIXD First Trust Smith Opportunis Add +30.3% 2.63% +0.29
BSV Vanguard Short-Term Bond ETF Add +38.8% 1.32% +0.24
MSFT Microsoft Corp. Add +4.1% 7.16% +0.20
NVDA Nvidia Corp. Add +10.7% 0.33% +0.14
AGG iShares Core U.S. Aggregate Add +31.4% 1.10% +0.14
COWZ Pacer US Cash Cows 100 ETF Add +5.1% 3.52% +0.13
AMZN Amazon.com Inc. Add +26.2% 0.48% +0.12
ABBV Abbvie Inc. Add +82.9% 0.21% +0.10
V Visa Inc. Class A New 0.10% +0.10
JPM JPMorgan Chase & Co. New 0.09% +0.09
AMAT Applied Materials Inc. New 0.09% +0.09
MU Micron Technology Inc. New 0.09% +0.09
CRM Salesforce Inc. New 0.08% +0.08
EMXC iShares MSCI Emr MRK Ex Chna Add +24.0% 0.68% +0.08
AMD Advanced Micro Devices New 0.08% +0.08
GBIL Goldman Sachs Access Treasur New 0.08% +0.08
VBR Vngrd Mrngst SL-CP Val ETF-U New 0.08% +0.08
TRV The Travelers Cos Inc. New 0.07% +0.07
LLY Eli Lilly & Co. New 0.07% +0.07
AVGO Broadcom Inc. New 0.07% +0.07
QCOM Qualcomm Inc. New 0.07% +0.07
WFC Wells Fargo & Co. New 0.07% +0.07
PAYX Paychex Inc. New 0.07% +0.07
EFG iShares MSCI Eafe Growth ETF Add +9.1% 1.74% +0.05
CRON Cronos Group Inc. New 0.05% +0.05
BRK.B Berkshire Hathaway Inc. Class B Add +0.8% 0.94% +0.04
TLRY Tilray Brands Inc. New 0.04% +0.04
IYW iShares Ustechnology ETF Add +6.5% 1.21% +0.04
VIG Vanguard Dividend Apprec ETF Add +31.7% 0.19% +0.04
PCAR Paccar Inc. Add +0.2% 0.34% +0.04
META Meta Platforms Inc. Class A Add +3.5% 0.17% +0.04
XEVMX Eaton Vance Cal Muni Bond New 0.03% +0.03
VUSB Vanguard Ultra Short Bond Et Add +44.9% 0.11% +0.02
CI The Cigna Group Add +0.8% 0.21% +0.02
FISV Fiserv Inc. Add +1.4% 0.22% +0.02
GLD SPDR Gold Shares Add +9.3% 0.13% +0.01
BAC Bank of America Corp. Add +5.3% 0.09% +0.00
HD Home Depot Inc. Add +3.1% 0.34% +0.00
FELG Fidelity Enh LRG Cap GWTH Add +0.2% 0.10% −0.00
ABFL Abacus FCF Leaders ETF Add +4.7% 0.12% −0.00
DOW Dow Inc. Add +4.1% 0.09% −0.00
IWD iShares Russell 1000 Value E Add +0.4% 0.09% −0.00
GOOGL Alphabet Inc. Class A Add +3.9% 0.43% −0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 143$542.6MIVV, QQQ, DYNF, QTUM, ACWX
Q1 2026 123$456.9MIVV, QQQ, DYNF, ACWX, BND
Q4 2025 128$468.0MIVV, QQQ, DYNF, MSFT, SECT
Q3 2025 121$453.3MIVV, QQQ, MSFT, DYNF, SECT
Q2 2025 114$417.0MIVV, QQQ, MSFT, DYNF, SECT
Q1 2025 109$363.7MIVV, QQQ, MSFT, DYNF, SECT
Q4 2024 110$367.2MQQQ, IVV, FV, SECT, MSFT
Q3 2024 113$359.8MQQQ, SECT, FV, IVV, MSFT
Q2 2024 100$325.5MQQQ, SECT, FV, MSFT, IVV
Q1 2024 99$287.2MFV, SECT, IVV, QQQ, MSFT