Madrona Financial Services, LLC

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 17, 2024), Madrona Financial Services, LLC reported 113 stock positions worth $359.8 million. Its top holding was Invesco QQQ Trust Series 1 (QQQ) at 8.7% of the portfolio, followed by Main Sector Rotation ETF (SECT, 8.4%) and First Trust DW Focus 5 Fund (FV, 8.3%). Compared with Q2 2024, it opened 15 new positions, sold out of 2, added to 52 and reduced 28. The biggest buy was a new position in iShares S&P 500 Value ETF (IVE) and the biggest sale iShares 20+ Year Treasury BD (TLT, shares −74%).

Most Recent 13F
Q2 2026
Location
EVERETT, WA
CIK
0001578370
Portfolio Value
$359.8M (Q3 2024)
SEC Filing
0001578370-24-000007 ↗ filed Oct 17, 2024

Holdings Value

0$200.0M$400.0M$600.0M Q1 2024: $287.2M Q1 2024 Q2 2024: $325.5M Q2 2024 Q3 2024: $359.8M $359.8M Q3 2024 Q4 2024: $367.2M Q4 2024 Q1 2025: $363.7M Q1 2025 Q2 2025: $417.0M Q2 2025 Q3 2025: $453.3M Q3 2025 Q4 2025: $468.0M Q4 2025 Q1 2026: $456.9M Q1 2026 Q2 2026: $542.6M Q2 2026

Holdings 113 stocks · $359.8M
QQQ Invesco QQQ Trust Series 1 8.72% 64,317 $31.4M Add +7.5%
SECT Main Sector Rotation ETF 8.39% 561,122 $30.2M Add +0.3%
FV First Trust DW Focus 5 Fund 8.29% 511,831 $29.8M Add +5.0%
IVV iShares Core S&P 500 ETF 7.38% 46,011 $26.5M Add +19.4%
MSFT Microsoft Corp. 7.18% 60,075 $25.9M Add +0.1%
IVW iShares S&P 500 Growth ETF 3.69% 138,604 $13.3M Add +4.2%
COWZ Pacer US Cash Cows 100 ETF 3.56% 221,430 $12.8M Add +10.6%
BUYW Main Buywrite ETF 3.46% 894,333 $12.5M Add +86.1%
CALF PCR US SM CP CSH CWS ETF-Usd 3.46% 267,857 $12.5M Add +12.3%
DYNF Ishrs US E F R A ETF-Usd Inc. 2.92% 212,480 $10.5M Add +5.1%
AAPL Apple Inc. 2.68% 41,344 $9.6M Add +12.1%
FIXD First Trust Smith Opportunis 2.42% 192,470 $8.7M Reduce -1.1%
JEPI JPMorgan Equity Premium Inco 2.29% 138,456 $8.2M Add +79.4%
IEF iShares 7-10 Year Treasury B 2.21% 80,961 $7.9M Add +9.4%
ICOW Pacer Developed Markets Inte 2.08% 236,493 $7.5M Add +16.7%
BSV Vanguard Short-Term Bond ETF 1.80% 82,265 $6.5M Add +49.1%
IVE iShares S&P 500 Value ETF 1.70% 31,055 $6.1M New
EFG iShares MSCI Eafe Growth ETF 1.58% 52,939 $5.7M Add +2.6%
ACWI iShares MSCI Acwi ETF 1.55% 46,602 $5.6M Reduce -2.0%
SILA Sila Realty Trust Inc. 1.47% 209,786 $5.3M Reduce -5.2%
COST Costco Wholesale Corp. 1.41% 5,718 $5.1M Add +0.5%
IYW iShares Ustechnology ETF 1.34% 31,778 $4.8M Add +4.2%
IEMG iShares Core MSCI Emerging 1.26% 79,197 $4.5M Add +61.5%
TLT iShares 20+ Year Treasury BD 1.22% 44,795 $4.4M Reduce -73.8%
BUFR FT Vest Lad Buffervetf-Usd I 1.10% 132,442 $4.0M Add +63.3%
AGG iShares Core U.S. Aggregate 1.07% 37,852 $3.8M Add +3.2%
BLV Vanguard Long-Term Bond ETF 1.02% 48,979 $3.7M Reduce -51.0%
VTI VG Morningstar TS MKT ETF-US 0.90% 11,396 $3.2M Reduce -1.1%
EMXC iShares MSCI Emr MRK Ex Chna 0.86% 50,819 $3.1M Add +3.5%
BRK.B Berkshire Hathaway Inc. Class B 0.84% 6,571 $3.0M Add +3.3%
SPY SS SPDR S&P 500 ETF Trust-US 0.76% 4,743 $2.7M Reduce -0.9%
TSLA Tesla Inc. 0.62% 8,479 $2.2M Reduce -50.7%
GOOGL Alphabet Inc. Class A 0.54% 11,720 $1.9M Add +43.2%
AMZN Amazon.com Inc. 0.53% 10,153 $1.9M Add +35.2%
BA The Boeing Co. 0.40% 9,371 $1.4M Add +7.6%
IFRA iShares US Infrastructure 0.38% 29,272 $1.4M Add +0.3%
NVDA Nvidia Corp. 0.35% 10,285 $1.2M Add +5.3%
GOOG Alphabet Inc. Class C 0.35% 7,455 $1.2M Add +1.1%
SBUX Starbucks Corp. 0.33% 12,213 $1.2M Reduce -5.8%
HD Home Depot Inc. 0.30% 2,689 $1.1M Add +6.7%
MARM Ftvestus Max Buff ETF March 0.29% 34,766 $1.1M No change
CCB Coastal Financial Corp. 0.28% 18,465 $997K No change
ACWX iShares MSCI Acwi Ex US ETF 0.28% 17,421 $997K Add +78.8%
TDIV FT Nasdaq Tech DVD Index FD 0.24% 10,971 $881K No change
VOO Vanguard S&P 500 ETF 0.24% 1,657 $875K Add +1.8%
PCAR Paccar Inc. 0.22% 7,960 $785K Reduce -0.0%
FISV Fiserv Inc. 0.20% 3,905 $702K Reduce -0.1%
BRK.A Berkshire Hathaway Inc. Class A 0.19% 1 $691K No change
SMH Vaneck Semiconductor ETF 0.17% 2,566 $630K Add +87.3%
META Meta Platforms Inc. Class A 0.16% 1,025 $587K Reduce -0.5%
XMPT Vaneck Cef Muni Income ETF 0.16% 24,851 $576K No change
CI The Cigna Group 0.16% 1,643 $569K Reduce -1.3%
EPRF Innovat S&P Invest GRD Pref 0.15% 27,770 $546K No change
PFFD Global X US Preferred ETF 0.15% 26,040 $541K No change
DVY iShares Select Dividend ETF 0.15% 3,998 $540K No change
DFUS Dimensional US Eq MKT ETF 0.15% 8,547 $532K No change
IBB iShares Biotechnology ETF 0.15% 3,618 $527K Add +108.8%
ABBV Abbvie Inc. 0.14% 2,576 $509K Reduce -21.6%
XLG Invesco S&P 500 Top 50 ETF 0.13% 10,171 $483K Add +103.3%
VYM Vanguard High DVD Yield ETF 0.13% 3,524 $452K Reduce -4.8%
AIQ Global X Art Intel & Tech 0.12% 12,012 $446K New
UNP Union Pacific Corp. 0.12% 1,776 $438K Add +2.2%
CSCO Cisco Systems Inc. 0.12% 8,004 $426K Add +2.2%
VIG Vanguard Dividend Apprec ETF 0.12% 2,146 $425K Reduce -3.4%
QTUM Defiance Quantum ETF 0.11% 6,578 $410K New
GLD SPDR Gold Shares 0.11% 1,665 $405K Reduce -0.4%
LMT Lockheed Martin Corp. 0.10% 634 $371K Add +0.3%
ABFL Abacus FCF Leaders ETF 0.10% 5,678 $370K No change
SOXX iShares Semiconductor ETF 0.10% 1,581 $365K Reduce -3.7%
HYDB iShares High Yield Systemati 0.10% 7,237 $348K No change
JNJ Johnson & Johnson 0.09% 2,033 $329K Add +4.4%
MCD McDonald's Corp. 0.09% 1,074 $327K Add +4.1%
DLR Digital Realty Trust Inc. 0.09% 2,011 $325K Add +1.9%
ADP Automatic Data Processing 0.09% 1,147 $317K Add +2.8%
IJH iShares Core S&P Midcap ETF 0.09% 5,006 $312K Add +0.4%
XMHQ Invesco S&P Midcap Qual ETF 0.09% 2,996 $307K New
PGX Invesco Preferred ETF 0.08% 23,259 $287K No change
AVGO Broadcom Inc. 0.08% 1,620 $279K Add +3.9%
JPM JPMorgan Chase & Co. 0.08% 1,324 $279K Add +2.6%
AMAT Applied Materials Inc. 0.08% 1,347 $272K Add +7.4%
HWM Howmet Aerospace Inc. 0.07% 2,686 $269K Add +0.4%
FELG Fidelity Enh LRG Cap GWTH 0.07% 8,016 $266K Reduce -14.9%
NEAR iShares SH Dba ETF Usd Inc. 0.07% 5,135 $263K No change
AFL Aflac Inc. 0.07% 2,306 $258K Add +0.0%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.07% 6,492 $258K Reduce -0.7%
GAUG FT Vest US Equity Moderate B 0.07% 7,308 $254K New
GMAY FT Vest U.S. Equity Moderate 0.07% 6,981 $253K No change
CRM Salesforce Inc. 0.07% 924 $253K New
LLY Eli Lilly & Co. 0.07% 282 $250K Add +12.3%
V Visa Inc. Class A 0.07% 873 $240K Reduce -12.3%
NEE Nextera Energy Inc. 0.06% 2,762 $233K Reduce -2.7%
GMAR FT Vest US Equity Moderate B 0.06% 6,340 $233K Reduce -8.2%
SO The Southern Co. 0.06% 2,566 $231K New
DOW Dow Inc. 0.06% 4,230 $231K Reduce -0.4%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.06% 1,099 $221K Reduce -3.7%
PYPL PayPal Holdings Inc. 0.06% 2,824 $220K New
MU Micron Technology Inc. 0.06% 2,118 $220K Add +1.1%
BABA Alibaba Group Holding-SP ADR 0.06% 2,047 $217K New
IJR iShares Core S&P Small-Cap E 0.06% 1,848 $216K Reduce -13.8%
IXUS iShares Core Intl Stock ETF 0.06% 2,951 $214K Reduce -2.4%

Show all 113 holdings

Portfolio Sells Q2 2024 → Q3 2024
TLT iShares 20+ Year Treasury BD Reduce -73.8% 1.22% −3.60
BLV Vanguard Long-Term Bond ETF Reduce -51.0% 1.02% −1.14
HEFA Isha Curr Hedged MSCI Eafe Sold out 0.00% −0.81
TSLA Tesla Inc. Reduce -50.7% 0.62% −0.43
FIXD First Trust Smith Opportunis Reduce -1.1% 2.42% −0.15
ACWI iShares MSCI Acwi ETF Reduce -2.0% 1.55% −0.09
WFC Wells Fargo & Co. Sold out 0.00% −0.06
VTI VG Morningstar TS MKT ETF-US Reduce -1.1% 0.90% −0.05
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.9% 0.76% −0.04
PCAR Paccar Inc. Reduce -0.0% 0.22% −0.03
ABBV Abbvie Inc. Reduce -21.6% 0.14% −0.03
SOXX iShares Semiconductor ETF Reduce -3.7% 0.10% −0.02
FELG Fidelity Enh LRG Cap GWTH Reduce -14.9% 0.07% −0.02
V Visa Inc. Class A Reduce -12.3% 0.07% −0.01
CI The Cigna Group Reduce -1.3% 0.16% −0.01
GMAR FT Vest US Equity Moderate B Reduce -8.2% 0.06% −0.01
IJR iShares Core S&P Small-Cap E Reduce -13.8% 0.06% −0.01
VEA Vanguard Ftse Developed ETF Reduce -11.3% 0.06% −0.01
VYM Vanguard High DVD Yield ETF Reduce -4.8% 0.13% −0.01
BAC Bank of America Corp. Reduce -0.7% 0.07% −0.01
VIG Vanguard Dividend Apprec ETF Reduce -3.4% 0.12% −0.01
DOW Dow Inc. Reduce -0.4% 0.06% −0.01
IXUS iShares Core Intl Stock ETF Reduce -2.4% 0.06% −0.00
VBR Vngrd Mrngst SL-CP Val ETF-U Reduce -3.7% 0.06% −0.00
GLD SPDR Gold Shares Reduce -0.4% 0.11% +0.00
NEE Nextera Energy Inc. Reduce -2.7% 0.06% +0.00
META Meta Platforms Inc. Class A Reduce -0.5% 0.16% +0.00
FISV Fiserv Inc. Reduce -0.1% 0.20% +0.02
SBUX Starbucks Corp. Reduce -5.8% 0.33% +0.02
SILA Sila Realty Trust Inc. Reduce -5.2% 1.47% +0.03

Portfolio Buys Q2 2024 → Q3 2024
IVE iShares S&P 500 Value ETF New 1.70% +1.70
BUYW Main Buywrite ETF Add +86.1% 3.46% +1.44
JEPI JPMorgan Equity Premium Inco Add +79.4% 2.29% +0.95
IVV iShares Core S&P 500 ETF Add +19.4% 7.38% +0.90
BSV Vanguard Short-Term Bond ETF Add +49.1% 1.80% +0.50
IEMG iShares Core MSCI Emerging Add +61.5% 1.26% +0.46
BUFR FT Vest Lad Buffervetf-Usd I Add +63.3% 1.10% +0.38
AAPL Apple Inc. Add +12.1% 2.68% +0.29
CALF PCR US SM CP CSH CWS ETF-Usd Add +12.3% 3.46% +0.27
COWZ Pacer US Cash Cows 100 ETF Add +10.6% 3.56% +0.21
ICOW Pacer Developed Markets Inte Add +16.7% 2.08% +0.19
AIQ Global X Art Intel & Tech New 0.12% +0.12
ACWX iShares MSCI Acwi Ex US ETF Add +78.8% 0.28% +0.12
QTUM Defiance Quantum ETF New 0.11% +0.11
XMHQ Invesco S&P Midcap Qual ETF New 0.09% +0.09
GOOGL Alphabet Inc. Class A Add +43.2% 0.54% +0.08
AMZN Amazon.com Inc. Add +35.2% 0.53% +0.08
IEF iShares 7-10 Year Treasury B Add +9.4% 2.21% +0.08
IBB iShares Biotechnology ETF Add +108.8% 0.15% +0.07
GAUG FT Vest US Equity Moderate B New 0.07% +0.07
CRM Salesforce Inc. New 0.07% +0.07
SMH Vaneck Semiconductor ETF Add +87.3% 0.17% +0.07
SO The Southern Co. New 0.06% +0.06
XLG Invesco S&P 500 Top 50 ETF Add +103.3% 0.13% +0.06
PYPL PayPal Holdings Inc. New 0.06% +0.06
BABA Alibaba Group Holding-SP ADR New 0.06% +0.06
TRV The Travelers Cos Inc. New 0.06% +0.06
IDV iShares International Select New 0.06% +0.06
PAYX Paychex Inc. New 0.06% +0.06
AMD Advanced Micro Devices New 0.06% +0.06
JULM FT Vest US Eq Max Buf July New 0.06% +0.06
DES Wisdomtree US Smallcap Divid New 0.06% +0.06
BRK.B Berkshire Hathaway Inc. Class B Add +3.3% 0.84% +0.05
HD Home Depot Inc. Add +6.7% 0.30% +0.04
LMT Lockheed Martin Corp. Add +0.3% 0.10% +0.01
HWM Howmet Aerospace Inc. Add +0.4% 0.07% +0.01
MCD McDonald's Corp. Add +4.1% 0.09% +0.01
AFL Aflac Inc. Add +0.0% 0.07% +0.01
ADP Automatic Data Processing Add +2.8% 0.09% +0.01
DYNF Ishrs US E F R A ETF-Usd Inc. Add +5.1% 2.92% +0.01
IFRA iShares US Infrastructure Add +0.3% 0.38% +0.00
CSCO Cisco Systems Inc. Add +2.2% 0.12% +0.00
JNJ Johnson & Johnson Add +4.4% 0.09% +0.00
UNP Union Pacific Corp. Add +2.2% 0.12% +0.00
AVGO Broadcom Inc. Add +3.9% 0.08% +0.00
LLY Eli Lilly & Co. Add +12.3% 0.07% −0.00
DLR Digital Realty Trust Inc. Add +1.9% 0.09% −0.00
XEVMX Eaton Vance Cal Muni Bond Add +1.3% 0.03% −0.00
JPM JPMorgan Chase & Co. Add +2.6% 0.08% −0.00
IJH iShares Core S&P Midcap ETF Add +0.4% 0.09% −0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 143$542.6MIVV, QQQ, DYNF, QTUM, ACWX
Q1 2026 123$456.9MIVV, QQQ, DYNF, ACWX, BND
Q4 2025 128$468.0MIVV, QQQ, DYNF, MSFT, SECT
Q3 2025 121$453.3MIVV, QQQ, MSFT, DYNF, SECT
Q2 2025 114$417.0MIVV, QQQ, MSFT, DYNF, SECT
Q1 2025 109$363.7MIVV, QQQ, MSFT, DYNF, SECT
Q4 2024 110$367.2MQQQ, IVV, FV, SECT, MSFT
Q3 2024 113$359.8MQQQ, SECT, FV, IVV, MSFT
Q2 2024 100$325.5MQQQ, SECT, FV, MSFT, IVV
Q1 2024 99$287.2MFV, SECT, IVV, QQQ, MSFT