Madrona Financial Services, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 23, 2025), Madrona Financial Services, LLC reported 109 stock positions worth $363.7 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 13.3% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 9.7%) and Microsoft (MSFT, 7.0%). Compared with Q4 2024, it opened 7 new positions, sold out of 8, added to 45 and reduced 39. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +62%) and the biggest sale iShares S&P 500 Growth ETF (IVW, shares −77%).
- Most Recent 13F
- Q2 2026
- Location
- EVERETT, WA
- CIK
- 0001578370
- Portfolio Value
- $363.7M (Q1 2025)
- SEC Filing
- 0001578370-25-000004 ↗ filed Apr 23, 2025
Holdings Value
Holdings 109 stocks · $363.7M
| IVV iShares Core S&P 500 ETF | 13.34% | 86,333 | $48.5M | Add +62.1% |
| QQQ Invesco QQQ Trust Series 1 | 9.71% | 75,302 | $35.3M | Reduce -0.6% |
| MSFT Microsoft Corp. | 6.97% | 67,534 | $25.4M | Add +11.8% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 6.01% | 448,064 | $21.8M | Add +97.2% |
| SECT Main Sector Rotation ETF | 5.88% | 418,883 | $21.4M | Reduce -20.3% |
| FV First Trust DW Focus 5 Fund | 5.78% | 383,167 | $21.0M | Reduce -21.9% |
| COWZ Pacer US Cash Cows 100 ETF | 3.51% | 233,415 | $12.8M | Reduce -1.5% |
| BND Vanguard Total Bond Market | 3.18% | 157,284 | $11.6M | New |
| QTUM Defiance Quantum ETF | 2.89% | 140,779 | $10.5M | Add +115.0% |
| IBB iShares Biotechnology ETF | 2.85% | 81,150 | $10.4M | Add +153.0% |
| XMHQ Invesco S&P Midcap Qual ETF | 2.83% | 112,266 | $10.3M | Add +125.1% |
| AIQ Global X Art Intel & Tech | 2.80% | 280,310 | $10.2M | Add +100.2% |
| ACWX iShares MSCI Acwi Ex US ETF | 2.60% | 170,283 | $9.4M | Add +1675.5% |
| VB Vanguard Most SM-Cap ETF-Usd | 2.35% | 38,535 | $8.5M | New |
| AAPL Apple Inc. | 2.29% | 37,497 | $8.3M | Reduce -6.5% |
| SMH Vaneck Semiconductor ETF | 1.62% | 27,867 | $5.9M | Add +90.9% |
| IEMG iShares Core MSCI Emerging | 1.59% | 107,301 | $5.8M | Add +11.7% |
| BUFR FT Vest Lad Buffervetf-Usd I | 1.59% | 194,723 | $5.8M | Reduce -32.9% |
| SILA Sila Realty Trust Inc. | 1.50% | 204,250 | $5.5M | Reduce -1.2% |
| COST Costco Wholesale Corp. | 1.49% | 5,748 | $5.4M | Reduce -0.8% |
| JEPI JPMorgan Equity Premium Inco | 1.28% | 81,265 | $4.6M | Add +10.7% |
| BUYW Main Buywrite ETF | 1.20% | 318,197 | $4.4M | Add +3.8% |
| ACWI iShares MSCI Acwi ETF | 1.19% | 37,069 | $4.3M | Reduce -16.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.92% | 6,250 | $3.3M | Reduce -2.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.91% | 12,012 | $3.3M | Reduce -1.7% |
| IVW iShares S&P 500 Growth ETF | 0.87% | 33,948 | $3.2M | Reduce -76.6% |
| AGG iShares Core U.S. Aggregate | 0.79% | 29,087 | $2.9M | Reduce -7.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.69% | 4,488 | $2.5M | Reduce -1.4% |
| CCB Coastal Financial Corp. | 0.46% | 18,465 | $1.7M | No change |
| AMZN Amazon.com Inc. | 0.46% | 8,732 | $1.7M | Add +0.5% |
| NVDA Nvidia Corp. | 0.45% | 15,109 | $1.6M | Add +12.9% |
| BA The Boeing Co. | 0.44% | 9,387 | $1.6M | Reduce -4.3% |
| VOO Vanguard S&P 500 ETF | 0.35% | 2,500 | $1.3M | Add +3.0% |
| MARM Ftvestus Max Buff ETF March | 0.33% | 37,982 | $1.2M | Add +9.3% |
| SBUX Starbucks Corp. | 0.33% | 12,088 | $1.2M | Reduce -1.0% |
| GOOGL Alphabet Inc. Class A | 0.32% | 7,611 | $1.2M | Reduce -33.0% |
| HD Home Depot Inc. | 0.27% | 2,657 | $974K | Add +0.1% |
| IWM iShares Russell 2000 ETF | 0.26% | 4,830 | $964K | Reduce -2.6% |
| FISV Fiserv Inc. | 0.24% | 3,881 | $857K | Reduce -0.2% |
| ICOW Pacer Developed Markets Inte | 0.23% | 26,111 | $820K | Reduce -81.0% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.22% | 1 | $798K | No change |
| XLG Invesco S&P 500 Top 50 ETF | 0.22% | 17,211 | $792K | Add +92.3% |
| META Meta Platforms Inc. Class A | 0.22% | 1,373 | $792K | Add +53.2% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 0.22% | 21,046 | $789K | Reduce -92.0% |
| PCAR Paccar Inc. | 0.22% | 8,078 | $787K | Add +0.3% |
| FDVV Fidelity High Dividend ETF | 0.22% | 15,775 | $782K | Reduce -86.5% |
| TDIV FT Nasdaq Tech DVD Index FD | 0.22% | 10,629 | $782K | Add +1.9% |
| TSLA Tesla Inc. | 0.21% | 2,984 | $773K | Add +9.3% |
| GOOG Alphabet Inc. Class C | 0.20% | 4,769 | $745K | Reduce -37.5% |
| GMAR FT Vest US Equity Moderate B | 0.16% | 16,039 | $597K | Add +153.0% |
| ABBV Abbvie Inc. | 0.15% | 2,662 | $558K | Add +1.1% |
| CI The Cigna Group | 0.15% | 1,673 | $550K | Add +0.6% |
| CSCO Cisco Systems Inc. | 0.15% | 8,893 | $549K | Add +0.5% |
| XMPT Vaneck Cef Muni Income ETF | 0.15% | 24,695 | $534K | Add +4.1% |
| DVY iShares Select Dividend ETF | 0.15% | 3,940 | $529K | Add +2.5% |
| GLD SPDR Gold Shares | 0.14% | 1,824 | $526K | Add +9.6% |
| DFUS Dimensional US Eq MKT ETF | 0.14% | 8,547 | $517K | No change |
| PFFD Global X US Preferred ETF | 0.14% | 26,024 | $495K | Add +4.3% |
| EPRF Innovat S&P Invest GRD Pref | 0.14% | 27,798 | $491K | Add +4.5% |
| TLT iShares 20+ Year Treasury BD | 0.13% | 5,354 | $487K | Reduce -86.2% |
| GDEC FT Vest US Equity Moderate B | 0.13% | 14,515 | $481K | No change |
| FIXD First Trust Smith Opportunis | 0.13% | 10,499 | $460K | Reduce -86.9% |
| VYM Vanguard High DVD Yield ETF | 0.12% | 3,473 | $448K | Add +2.3% |
| VIG Vanguard Dividend Apprec ETF | 0.11% | 2,146 | $416K | No change |
| UNP Union Pacific Corp. | 0.11% | 1,757 | $415K | Reduce -0.8% |
| PG The Procter & Gamble Co. | 0.11% | 2,265 | $386K | Reduce -0.5% |
| ABFL Abacus FCF Leaders ETF | 0.10% | 5,678 | $363K | No change |
| DECM FT Vest US Eq Max Buf Dec | 0.10% | 11,853 | $362K | No change |
| ADP Automatic Data Processing | 0.10% | 1,147 | $350K | Add +0.3% |
| HWM Howmet Aerospace Inc. | 0.10% | 2,686 | $348K | No change |
| V Visa Inc. Class A | 0.09% | 974 | $341K | Add +10.3% |
| HYDB iShares High Yield Systemati | 0.09% | 7,204 | $339K | Add +3.6% |
| BSV Vanguard Short-Term Bond ETF | 0.09% | 4,320 | $338K | Reduce -92.5% |
| MCD McDonald's Corp. | 0.09% | 1,069 | $334K | Reduce -0.1% |
| NOVM FT Vest US Eq Max Buf Nov | 0.09% | 10,880 | $331K | No change |
| JPM JPMorgan Chase & Co. | 0.09% | 1,275 | $313K | Reduce -0.1% |
| LMT Lockheed Martin Corp. | 0.08% | 681 | $304K | Reduce -0.4% |
| LLY Eli Lilly & Co. | 0.08% | 357 | $295K | Add +11.2% |
| AVGO Broadcom Inc. | 0.08% | 1,738 | $291K | Add +11.8% |
| DLR Digital Realty Trust Inc. | 0.08% | 1,975 | $283K | Reduce -3.8% |
| BABA Alibaba Group Holding-SP ADR | 0.07% | 1,995 | $264K | New |
| PGX Invesco Preferred ETF | 0.07% | 23,299 | $261K | Add +3.5% |
| NEAR iShares SH Dba ETF Usd Inc. | 0.07% | 5,135 | $261K | No change |
| CRM Salesforce Inc. | 0.07% | 970 | $260K | Reduce -2.5% |
| WFC Wells Fargo & Co. | 0.07% | 3,618 | $260K | Reduce -1.4% |
| AMD Advanced Micro Devices | 0.07% | 2,490 | $256K | Add +9.7% |
| GAUG FT Vest US Equity Moderate B | 0.07% | 7,308 | $254K | No change |
| GMAY FT Vest U.S. Equity Moderate | 0.07% | 6,981 | $253K | No change |
| FELG Fidelity Enh LRG Cap GWTH | 0.07% | 8,016 | $253K | No change |
| GNOV FT Vest US Equity Moderate B | 0.07% | 7,232 | $248K | No change |
| SOXX iShares Semiconductor ETF | 0.07% | 1,308 | $246K | Reduce -14.0% |
| PAYX Paychex Inc. | 0.07% | 1,591 | $245K | Add +2.8% |
| TRV The Travelers Cos Inc. | 0.07% | 923 | $244K | Add +0.2% |
| IEF iShares 7-10 Year Treasury B | 0.07% | 2,538 | $242K | Add +1.9% |
| ET Energy Transfer LP | 0.07% | 12,810 | $238K | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.06% | 5,645 | $236K | Reduce -3.5% |
| AFL Aflac Inc. | 0.06% | 2,102 | $234K | Reduce -1.6% |
| SO The Southern Co. | 0.06% | 2,529 | $233K | Reduce -0.4% |
| IJH iShares Core S&P Midcap ETF | 0.06% | 3,972 | $232K | Reduce -21.0% |
| IJR iShares Core S&P Small-Cap E | 0.06% | 2,216 | $232K | Add +19.6% |
Portfolio Sells Q4 2024 → Q1 2025
| IVW iShares S&P 500 Growth ETF | Reduce -76.6% | 0.87% | −3.14 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Reduce -92.0% | 0.22% | −2.96 |
| FV First Trust DW Focus 5 Fund | Reduce -21.9% | 5.78% | −2.11 |
| SECT Main Sector Rotation ETF | Reduce -20.3% | 5.88% | −1.99 |
| IVE iShares S&P 500 Value ETF | Sold out | 0.00% | −1.83 |
| IYW iShares Ustechnology ETF | Sold out | 0.00% | −1.46 |
| FDVV Fidelity High Dividend ETF | Reduce -86.5% | 0.22% | −1.38 |
| BSV Vanguard Short-Term Bond ETF | Reduce -92.5% | 0.09% | −1.11 |
| EFG iShares MSCI Eafe Growth ETF | Sold out | 0.00% | −0.88 |
| ICOW Pacer Developed Markets Inte | Reduce -81.0% | 0.23% | −0.87 |
| MTUM iShares MSCI USA Momentum Fa | Sold out | 0.00% | −0.85 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -0.6% | 9.71% | −0.84 |
| BUFR FT Vest Lad Buffervetf-Usd I | Reduce -32.9% | 1.59% | −0.82 |
| FIXD First Trust Smith Opportunis | Reduce -86.9% | 0.13% | −0.81 |
| TLT iShares 20+ Year Treasury BD | Reduce -86.2% | 0.13% | −0.79 |
| AAPL Apple Inc. | Reduce -6.5% | 2.29% | −0.45 |
| GOOGL Alphabet Inc. Class A | Reduce -33.0% | 0.32% | −0.26 |
| ACWI iShares MSCI Acwi ETF | Reduce -16.6% | 1.19% | −0.24 |
| GOOG Alphabet Inc. Class C | Reduce -37.5% | 0.20% | −0.19 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -1.5% | 3.51% | −0.13 |
| JNJ Johnson & Johnson | Sold out | 0.00% | −0.08 |
| PYPL PayPal Holdings Inc. | Sold out | 0.00% | −0.06 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Sold out | 0.00% | −0.06 |
| AMAT Applied Materials Inc. | Sold out | 0.00% | −0.06 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -1.7% | 0.91% | −0.06 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -1.4% | 0.69% | −0.04 |
| AGG iShares Core U.S. Aggregate | Reduce -7.0% | 0.79% | −0.03 |
| IWM iShares Russell 2000 ETF | Reduce -2.6% | 0.26% | −0.03 |
| BA The Boeing Co. | Reduce -4.3% | 0.44% | −0.03 |
| IJH iShares Core S&P Midcap ETF | Reduce -21.0% | 0.06% | −0.02 |
| SOXX iShares Semiconductor ETF | Reduce -14.0% | 0.07% | −0.02 |
| DLR Digital Realty Trust Inc. | Reduce -3.8% | 0.08% | −0.02 |
| CRM Salesforce Inc. | Reduce -2.5% | 0.07% | −0.02 |
| LMT Lockheed Martin Corp. | Reduce -0.4% | 0.08% | −0.01 |
| BAC Bank of America Corp. | Reduce -3.5% | 0.06% | −0.01 |
| WFC Wells Fargo & Co. | Reduce -1.4% | 0.07% | +0.00 |
| PG The Procter & Gamble Co. | Reduce -0.5% | 0.11% | +0.00 |
| JPM JPMorgan Chase & Co. | Reduce -0.1% | 0.09% | +0.00 |
| AFL Aflac Inc. | Reduce -1.6% | 0.06% | +0.00 |
| UNP Union Pacific Corp. | Reduce -0.8% | 0.11% | +0.00 |
| SO The Southern Co. | Reduce -0.4% | 0.06% | +0.01 |
| MCD McDonald's Corp. | Reduce -0.1% | 0.09% | +0.01 |
| FISV Fiserv Inc. | Reduce -0.2% | 0.24% | +0.02 |
| SBUX Starbucks Corp. | Reduce -1.0% | 0.33% | +0.02 |
| COST Costco Wholesale Corp. | Reduce -0.8% | 1.49% | +0.05 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -2.4% | 0.92% | +0.13 |
| SILA Sila Realty Trust Inc. | Reduce -1.2% | 1.50% | +0.13 |
Portfolio Buys Q4 2024 → Q1 2025
| IVV iShares Core S&P 500 ETF | Add +62.1% | 13.34% | +4.80 |
| BND Vanguard Total Bond Market | New | 3.18% | +3.18 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +97.2% | 6.01% | +2.84 |
| ACWX iShares MSCI Acwi Ex US ETF | Add +1675.5% | 2.60% | +2.46 |
| VB Vanguard Most SM-Cap ETF-Usd | New | 2.35% | +2.35 |
| IBB iShares Biotechnology ETF | Add +153.0% | 2.85% | +1.70 |
| XMHQ Invesco S&P Midcap Qual ETF | Add +125.1% | 2.83% | +1.49 |
| QTUM Defiance Quantum ETF | Add +115.0% | 2.89% | +1.44 |
| AIQ Global X Art Intel & Tech | Add +100.2% | 2.80% | +1.33 |
| SMH Vaneck Semiconductor ETF | Add +90.9% | 1.62% | +0.66 |
| IEMG iShares Core MSCI Emerging | Add +11.7% | 1.59% | +0.23 |
| JEPI JPMorgan Equity Premium Inco | Add +10.7% | 1.28% | +0.13 |
| GMAR FT Vest US Equity Moderate B | Add +153.0% | 0.16% | +0.10 |
| XLG Invesco S&P 500 Top 50 ETF | Add +92.3% | 0.22% | +0.10 |
| META Meta Platforms Inc. Class A | Add +53.2% | 0.22% | +0.07 |
| BABA Alibaba Group Holding-SP ADR | New | 0.07% | +0.07 |
| QQQM Invesco Nasdaq 100 ETF | New | 0.06% | +0.06 |
| IDV iShares International Select | New | 0.06% | +0.06 |
| ABT Abbott Laboratories | New | 0.06% | +0.06 |
| VEA Vanguard Ftse Developed ETF | New | 0.06% | +0.06 |
| BUYW Main Buywrite ETF | Add +3.8% | 1.20% | +0.04 |
| MARM Ftvestus Max Buff ETF March | Add +9.3% | 0.33% | +0.04 |
| GLD SPDR Gold Shares | Add +9.6% | 0.14% | +0.03 |
| MSFT Microsoft Corp. | Add +11.8% | 6.97% | +0.03 |
| CI The Cigna Group | Add +0.6% | 0.15% | +0.03 |
| ABBV Abbvie Inc. | Add +1.1% | 0.15% | +0.03 |
| V Visa Inc. Class A | Add +10.3% | 0.09% | +0.02 |
| LLY Eli Lilly & Co. | Add +11.2% | 0.08% | +0.01 |
| PAYX Paychex Inc. | Add +2.8% | 0.07% | +0.01 |
| CSCO Cisco Systems Inc. | Add +0.5% | 0.15% | +0.01 |
| DVY iShares Select Dividend ETF | Add +2.5% | 0.15% | +0.01 |
| XMPT Vaneck Cef Muni Income ETF | Add +4.1% | 0.15% | +0.01 |
| TRV The Travelers Cos Inc. | Add +0.2% | 0.07% | +0.01 |
| IJR iShares Core S&P Small-Cap E | Add +19.6% | 0.06% | +0.01 |
| ADP Automatic Data Processing | Add +0.3% | 0.10% | +0.01 |
| VYM Vanguard High DVD Yield ETF | Add +2.3% | 0.12% | +0.01 |
| HYDB iShares High Yield Systemati | Add +3.6% | 0.09% | +0.00 |
| IEF iShares 7-10 Year Treasury B | Add +1.9% | 0.07% | +0.00 |
| PFFD Global X US Preferred ETF | Add +4.3% | 0.14% | +0.00 |
| EPRF Innovat S&P Invest GRD Pref | Add +4.5% | 0.14% | +0.00 |
| PGX Invesco Preferred ETF | Add +3.5% | 0.07% | +0.00 |
| XEVMX Eaton Vance Cal Muni Bond | Add +1.3% | 0.03% | +0.00 |
| VOO Vanguard S&P 500 ETF | Add +3.0% | 0.35% | −0.00 |
| AMD Advanced Micro Devices | Add +9.7% | 0.07% | −0.00 |
| TLRY Tilray Brands Inc. | Add +42.9% | 0.02% | −0.01 |
| TDIV FT Nasdaq Tech DVD Index FD | Add +1.9% | 0.22% | −0.01 |
| PCAR Paccar Inc. | Add +0.3% | 0.22% | −0.01 |
| HD Home Depot Inc. | Add +0.1% | 0.27% | −0.01 |
| AVGO Broadcom Inc. | Add +11.8% | 0.08% | −0.02 |
| NVDA Nvidia Corp. | Add +12.9% | 0.45% | −0.04 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 143 | $542.6M | IVV, QQQ, DYNF, QTUM, ACWX |
| Q1 2026 | 123 | $456.9M | IVV, QQQ, DYNF, ACWX, BND |
| Q4 2025 | 128 | $468.0M | IVV, QQQ, DYNF, MSFT, SECT |
| Q3 2025 | 121 | $453.3M | IVV, QQQ, MSFT, DYNF, SECT |
| Q2 2025 | 114 | $417.0M | IVV, QQQ, MSFT, DYNF, SECT |
| Q1 2025 | 109 | $363.7M | IVV, QQQ, MSFT, DYNF, SECT |
| Q4 2024 | 110 | $367.2M | QQQ, IVV, FV, SECT, MSFT |
| Q3 2024 | 113 | $359.8M | QQQ, SECT, FV, IVV, MSFT |
| Q2 2024 | 100 | $325.5M | QQQ, SECT, FV, MSFT, IVV |
| Q1 2024 | 99 | $287.2M | FV, SECT, IVV, QQQ, MSFT |