Madrona Financial Services, LLC
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 22, 2025), Madrona Financial Services, LLC reported 121 stock positions worth $453.3 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 13.3% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 9.8%) and Microsoft (MSFT, 7.4%). Compared with Q2 2025, it opened 11 new positions, sold out of 4, added to 44 and reduced 39. The biggest buy was SS SPDR S&P Biotech ETF (XBI, shares +2%) and the biggest sale Microsoft (MSFT, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- EVERETT, WA
- CIK
- 0001578370
- Portfolio Value
- $453.3M (Q3 2025)
- SEC Filing
- 0001578370-25-000007 ↗ filed Oct 22, 2025
Holdings Value
Holdings 121 stocks · $453.3M
| IVV iShares Core S&P 500 ETF | 13.32% | 90,236 | $60.4M | Add +1.4% |
| QQQ Invesco QQQ Trust Series 1 | 9.83% | 74,209 | $44.6M | Reduce -0.9% |
| MSFT Microsoft Corp. | 7.44% | 65,126 | $33.7M | Reduce -4.2% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 6.39% | 489,453 | $29.0M | Add +1.4% |
| SECT Main Sector Rotation ETF | 5.97% | 429,238 | $27.1M | Add +1.0% |
| FV First Trust DW Focus 5 Fund | 5.43% | 397,604 | $24.6M | Add +2.0% |
| QTUM Defiance Quantum ETF | 3.71% | 160,273 | $16.8M | Reduce -0.1% |
| AIQ Global X Art Intel & Tech | 3.48% | 319,561 | $15.8M | Add +0.5% |
| XBI SS SPDR S&P Biotech ETF | 2.84% | 128,523 | $12.9M | Add +2.3% |
| BND Vanguard Total Bond Market | 2.84% | 172,931 | $12.9M | Add +1.8% |
| ACWX iShares MSCI Acwi Ex US ETF | 2.80% | 195,309 | $12.7M | Add +1.0% |
| COWZ Pacer US Cash Cows 100 ETF | 2.80% | 220,712 | $12.7M | Add +0.4% |
| XMHQ Invesco S&P Midcap Qual ETF | 2.73% | 117,678 | $12.4M | Add +1.4% |
| VB Vanguard Most SM-Cap ETF-Usd | 2.37% | 42,212 | $10.7M | Add +1.7% |
| AAPL Apple Inc. | 2.18% | 38,817 | $9.9M | Reduce -0.2% |
| SMH Vaneck Semiconductor ETF | 1.93% | 26,842 | $8.8M | Reduce -0.4% |
| IEMG iShares Core MSCI Emerging | 1.77% | 121,469 | $8.0M | Add +2.9% |
| BUFR FT Vest Lad Buffervetf-Usd I | 1.56% | 210,948 | $7.0M | Add +1.6% |
| COST Costco Wholesale Corp. | 1.17% | 5,749 | $5.3M | Reduce -0.3% |
| SILA Sila Realty Trust Inc. | 1.05% | 189,787 | $4.8M | Reduce -0.9% |
| JEPI JPMorgan Equity Premium Inco | 1.02% | 81,118 | $4.6M | Add +2.5% |
| BUYW Main Buywrite ETF | 1.01% | 323,729 | $4.6M | Add +1.6% |
| ACWI iShares MSCI Acwi ETF | 1.00% | 32,932 | $4.6M | Reduce -5.0% |
| VTI VG Morningstar TS MKT ETF-US | 0.85% | 11,700 | $3.8M | Add +0.4% |
| IVW iShares S&P 500 Growth ETF | 0.83% | 31,078 | $3.8M | Reduce -4.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.72% | 4,933 | $3.3M | Reduce -2.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.70% | 6,296 | $3.2M | Add +0.0% |
| AGG iShares Core U.S. Aggregate | 0.70% | 31,566 | $3.2M | Add +4.5% |
| NVDA Nvidia Corp. | 0.66% | 15,922 | $3.0M | Add +4.3% |
| AMZN Amazon.com Inc. | 0.44% | 9,149 | $2.0M | Reduce -1.9% |
| CCB Coastal Financial Corp. | 0.44% | 18,465 | $2.0M | No change |
| GOOGL Alphabet Inc. Class A | 0.44% | 8,129 | $2.0M | Add +0.7% |
| BA The Boeing Co. | 0.40% | 8,501 | $1.8M | Reduce -1.3% |
| VOO Vanguard S&P 500 ETF | 0.35% | 2,614 | $1.6M | Reduce -0.6% |
| TSLA Tesla Inc. | 0.32% | 3,309 | $1.5M | Reduce -3.8% |
| CVX Chevron Corp. | 0.31% | 9,108 | $1.4M | Add +0.8% |
| MARM Ftvestus Max Buff ETF March | 0.30% | 41,182 | $1.3M | No change |
| GOOG Alphabet Inc. Class C | 0.27% | 5,024 | $1.2M | Add +2.0% |
| XLG Invesco S&P 500 Top 50 ETF | 0.26% | 20,381 | $1.2M | Reduce -3.6% |
| HD Home Depot Inc. | 0.25% | 2,845 | $1.2M | Reduce -0.5% |
| QQQM Invesco Nasdaq 100 ETF | 0.24% | 4,474 | $1.1M | Add +11.7% |
| TDIV FT Nasdaq Tech DVD Index FD | 0.24% | 11,148 | $1.1M | Reduce -1.1% |
| SBUX Starbucks Corp. | 0.22% | 11,733 | $993K | Reduce -3.2% |
| PCAR Paccar Inc. | 0.20% | 9,374 | $922K | Add +0.2% |
| META Meta Platforms Inc. Class A | 0.19% | 1,164 | $855K | Reduce -4.8% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.17% | 1 | $754K | No change |
| DFEB FT Vest U.S. Equity Deep Buf | 0.16% | 15,768 | $734K | No change |
| AVGO Broadcom Inc. | 0.16% | 2,137 | $705K | Add +5.1% |
| GMAR FT Vest US Equity Moderate B | 0.14% | 16,039 | $643K | No change |
| DFUS Dimensional US Eq MKT ETF | 0.14% | 8,547 | $619K | No change |
| ABBV Abbvie Inc. | 0.13% | 2,635 | $610K | Reduce -2.5% |
| AMD Advanced Micro Devices | 0.13% | 3,743 | $606K | Add +5.9% |
| GAPR FT Vest US Equity Moderate B | 0.13% | 15,173 | $595K | No change |
| DVY iShares Select Dividend ETF | 0.13% | 4,155 | $590K | Reduce -0.5% |
| XMPT Vaneck Cef Muni Income ETF | 0.13% | 26,756 | $586K | Reduce -0.0% |
| CSCO Cisco Systems Inc. | 0.13% | 8,310 | $569K | Add +0.2% |
| EPRF Innovat S&P Invest GRD Pref | 0.12% | 30,065 | $550K | Reduce -0.0% |
| PFFD Global X US Preferred ETF | 0.12% | 28,151 | $547K | Add +0.0% |
| HWM Howmet Aerospace Inc. | 0.12% | 2,749 | $539K | Add +1.8% |
| GDEC FT Vest US Equity Moderate B | 0.12% | 14,515 | $532K | No change |
| VYM Vanguard High DVD Yield ETF | 0.11% | 3,645 | $514K | Reduce -0.6% |
| FISV Fiserv Inc. | 0.11% | 3,860 | $498K | Reduce -0.8% |
| GLD SPDR Gold Shares | 0.11% | 1,367 | $486K | Reduce -2.4% |
| FELG Fidelity Enh LRG Cap GWTH | 0.11% | 11,706 | $481K | No change |
| CI The Cigna Group | 0.11% | 1,666 | $480K | Reduce -1.4% |
| JPM JPMorgan Chase & Co. | 0.11% | 1,519 | $479K | Add +3.4% |
| VIG Vanguard Dividend Apprec ETF | 0.10% | 2,146 | $463K | No change |
| LMT Lockheed Martin Corp. | 0.09% | 834 | $416K | No change |
| UNP Union Pacific Corp. | 0.09% | 1,752 | $414K | Reduce -0.1% |
| ABFL Abacus FCF Leaders ETF | 0.09% | 5,678 | $409K | No change |
| DECM FT Vest US Eq Max Buf Dec | 0.08% | 11,853 | $382K | No change |
| SOXX iShares Semiconductor ETF | 0.08% | 1,405 | $381K | Add +16.2% |
| JULM FT Vest US Eq Max Buf July | 0.08% | 11,162 | $371K | Add +69.6% |
| HYDB iShares High Yield Systemati | 0.08% | 7,678 | $367K | Reduce -0.2% |
| BABA Alibaba Group Holding-SP ADR | 0.08% | 1,995 | $357K | No change |
| PG The Procter & Gamble Co. | 0.08% | 2,310 | $355K | Reduce -5.7% |
| NOVM FT Vest US Eq Max Buf Nov | 0.08% | 10,880 | $350K | No change |
| DLR Digital Realty Trust Inc. | 0.08% | 1,989 | $344K | Reduce -0.5% |
| ADP Automatic Data Processing | 0.08% | 1,163 | $341K | Add +1.3% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.07% | 6,527 | $337K | Add +0.9% |
| V Visa Inc. Class A | 0.07% | 951 | $325K | Reduce -1.6% |
| WFC Wells Fargo & Co. | 0.07% | 3,862 | $324K | Add +0.8% |
| MCD McDonald's Corp. | 0.07% | 1,058 | $322K | Reduce -3.1% |
| SO The Southern Co. | 0.07% | 3,389 | $321K | Add +1.1% |
| LLY Eli Lilly & Co. | 0.07% | 395 | $301K | Add +1.5% |
| PGX Invesco Preferred ETF | 0.06% | 24,824 | $288K | Reduce -0.1% |
| GJUL FT Vest US Equity Moderate B | 0.06% | 7,020 | $285K | No change |
| GMAY FT Vest U.S. Equity Moderate | 0.06% | 6,981 | $283K | No change |
| GAUG FT Vest US Equity Moderate B | 0.06% | 7,308 | $282K | No change |
| AMAT Applied Materials Inc. | 0.06% | 1,356 | $278K | Reduce -0.4% |
| IDXX Idexx Laboratories Inc. | 0.06% | 421 | $269K | Add +1.0% |
| IJR iShares Core S&P Small-Cap E | 0.06% | 2,219 | $264K | Add +0.1% |
| NEAR iShares SH Dba ETF Usd Inc. | 0.06% | 5,135 | $263K | No change |
| IJH iShares Core S&P Midcap ETF | 0.06% | 3,991 | $260K | Add +0.2% |
| AUGM FT Vest US Eq Max Buf Aug | 0.06% | 7,717 | $260K | New |
| IDV iShares International Select | 0.06% | 7,015 | $256K | Reduce -1.9% |
| TRV The Travelers Cos Inc. | 0.06% | 910 | $254K | Reduce -0.2% |
| MU Micron Technology Inc. | 0.06% | 1,508 | $252K | New |
| CRM Salesforce Inc. | 0.06% | 1,056 | $250K | Add +6.1% |
| WMT Walmart Inc. | 0.05% | 2,403 | $248K | Add +4.6% |
Portfolio Sells Q2 2025 → Q3 2025
| MSFT Microsoft Corp. | Reduce -4.2% | 7.44% | −0.67 |
| COST Costco Wholesale Corp. | Reduce -0.3% | 1.17% | −0.19 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -0.9% | 9.83% | −0.07 |
| ACWI iShares MSCI Acwi ETF | Reduce -5.0% | 1.00% | −0.07 |
| FIXD First Trust Smith Opportunis | Sold out | 0.00% | −0.06 |
| TLT iShares 20+ Year Treasury BD | Sold out | 0.00% | −0.06 |
| PAYX Paychex Inc. | Sold out | 0.00% | −0.05 |
| FISV Fiserv Inc. | Reduce -0.8% | 0.11% | −0.05 |
| PYPL PayPal Holdings Inc. | Sold out | 0.00% | −0.05 |
| SBUX Starbucks Corp. | Reduce -3.2% | 0.22% | −0.05 |
| AMZN Amazon.com Inc. | Reduce -1.9% | 0.44% | −0.05 |
| SILA Sila Realty Trust Inc. | Reduce -0.9% | 1.05% | −0.04 |
| IVW iShares S&P 500 Growth ETF | Reduce -4.5% | 0.83% | −0.03 |
| CI The Cigna Group | Reduce -1.4% | 0.11% | −0.03 |
| BA The Boeing Co. | Reduce -1.3% | 0.40% | −0.03 |
| META Meta Platforms Inc. Class A | Reduce -4.8% | 0.19% | −0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -2.5% | 0.72% | −0.03 |
| PG The Procter & Gamble Co. | Reduce -5.7% | 0.08% | −0.02 |
| V Visa Inc. Class A | Reduce -1.6% | 0.07% | −0.01 |
| DLR Digital Realty Trust Inc. | Reduce -0.5% | 0.08% | −0.01 |
| HYDB iShares High Yield Systemati | Reduce -0.2% | 0.08% | −0.01 |
| ABT Abbott Laboratories | Reduce -1.9% | 0.05% | −0.01 |
| EPRF Innovat S&P Invest GRD Pref | Reduce -0.0% | 0.12% | −0.01 |
| MCD McDonald's Corp. | Reduce -3.1% | 0.07% | −0.01 |
| XLG Invesco S&P 500 Top 50 ETF | Reduce -3.6% | 0.26% | −0.01 |
| XMPT Vaneck Cef Muni Income ETF | Reduce -0.0% | 0.13% | −0.01 |
| UNP Union Pacific Corp. | Reduce -0.1% | 0.09% | −0.01 |
| VOO Vanguard S&P 500 ETF | Reduce -0.6% | 0.35% | −0.00 |
| VYM Vanguard High DVD Yield ETF | Reduce -0.6% | 0.11% | −0.00 |
| PGX Invesco Preferred ETF | Reduce -0.1% | 0.06% | −0.00 |
| DVY iShares Select Dividend ETF | Reduce -0.5% | 0.13% | −0.00 |
| IDV iShares International Select | Reduce -1.9% | 0.06% | −0.00 |
| TRV The Travelers Cos Inc. | Reduce -0.2% | 0.06% | −0.00 |
| VEA Vanguard Ftse Developed ETF | Reduce -1.2% | 0.05% | −0.00 |
| TDIV FT Nasdaq Tech DVD Index FD | Reduce -1.1% | 0.24% | −0.00 |
| AMAT Applied Materials Inc. | Reduce -0.4% | 0.06% | +0.00 |
| HD Home Depot Inc. | Reduce -0.5% | 0.25% | +0.00 |
| GLD SPDR Gold Shares | Reduce -2.4% | 0.11% | +0.00 |
| ABBV Abbvie Inc. | Reduce -2.5% | 0.13% | +0.01 |
| TSLA Tesla Inc. | Reduce -3.8% | 0.32% | +0.06 |
| SMH Vaneck Semiconductor ETF | Reduce -0.4% | 1.93% | +0.13 |
| QTUM Defiance Quantum ETF | Reduce -0.1% | 3.71% | +0.18 |
| AAPL Apple Inc. | Reduce -0.2% | 2.18% | +0.27 |
Portfolio Buys Q2 2025 → Q3 2025
| XBI SS SPDR S&P Biotech ETF | Add +2.3% | 2.84% | +0.34 |
| AIQ Global X Art Intel & Tech | Add +0.5% | 3.48% | +0.15 |
| GOOGL Alphabet Inc. Class A | Add +0.7% | 0.44% | +0.09 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +1.4% | 6.39% | +0.09 |
| NVDA Nvidia Corp. | Add +4.3% | 0.66% | +0.08 |
| IVV iShares Core S&P 500 ETF | Add +1.4% | 13.32% | +0.07 |
| IEMG iShares Core MSCI Emerging | Add +2.9% | 1.77% | +0.07 |
| GOOG Alphabet Inc. Class C | Add +2.0% | 0.27% | +0.06 |
| AUGM FT Vest US Eq Max Buf Aug | New | 0.06% | +0.06 |
| MU Micron Technology Inc. | New | 0.06% | +0.06 |
| INTC Intel Corp. | New | 0.05% | +0.05 |
| JNJ Johnson & Johnson | New | 0.05% | +0.05 |
| ORCL Oracle Corp. | New | 0.05% | +0.05 |
| XOM Exxon Mobil Corp. | New | 0.05% | +0.05 |
| SECT Main Sector Rotation ETF | Add +1.0% | 5.97% | +0.05 |
| URI United Rentals Inc. | New | 0.05% | +0.05 |
| CENX Century Aluminum Company | New | 0.05% | +0.05 |
| DES Wisdomtree US Smallcap Divid | New | 0.05% | +0.05 |
| NEE Nextera Energy Inc. | New | 0.04% | +0.04 |
| QMAR FT Vest Nasdaq-100 Buffer Et | New | 0.04% | +0.04 |
| JULM FT Vest US Eq Max Buf July | Add +69.6% | 0.08% | +0.03 |
| QQQM Invesco Nasdaq 100 ETF | Add +11.7% | 0.24% | +0.03 |
| AVGO Broadcom Inc. | Add +5.1% | 0.16% | +0.02 |
| SOXX iShares Semiconductor ETF | Add +16.2% | 0.08% | +0.01 |
| AMD Advanced Micro Devices | Add +5.9% | 0.13% | +0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +1.7% | 2.37% | +0.01 |
| IDXX Idexx Laboratories Inc. | Add +1.0% | 0.06% | +0.01 |
| JPM JPMorgan Chase & Co. | Add +3.4% | 0.11% | +0.00 |
| CVX Chevron Corp. | Add +0.8% | 0.31% | +0.00 |
| BAC Bank of America Corp. | Add +0.9% | 0.07% | +0.00 |
| WMT Walmart Inc. | Add +4.6% | 0.05% | +0.00 |
| IJR iShares Core S&P Small-Cap E | Add +0.1% | 0.06% | +0.00 |
| XEVMX Eaton Vance Cal Muni Bond | Add +1.4% | 0.02% | −0.00 |
| HWM Howmet Aerospace Inc. | Add +1.8% | 0.12% | −0.00 |
| QCOM Qualcomm Inc. | Add +0.6% | 0.05% | −0.00 |
| IJH iShares Core S&P Midcap ETF | Add +0.2% | 0.06% | −0.00 |
| VTI VG Morningstar TS MKT ETF-US | Add +0.4% | 0.85% | −0.00 |
| WFC Wells Fargo & Co. | Add +0.8% | 0.07% | −0.00 |
| SO The Southern Co. | Add +1.1% | 0.07% | −0.00 |
| LLY Eli Lilly & Co. | Add +1.5% | 0.07% | −0.01 |
| PFFD Global X US Preferred ETF | Add +0.0% | 0.12% | −0.01 |
| XMHQ Invesco S&P Midcap Qual ETF | Add +1.4% | 2.73% | −0.01 |
| ADP Automatic Data Processing | Add +1.3% | 0.08% | −0.01 |
| PCAR Paccar Inc. | Add +0.2% | 0.20% | −0.01 |
| CRM Salesforce Inc. | Add +6.1% | 0.06% | −0.01 |
| CSCO Cisco Systems Inc. | Add +0.2% | 0.13% | −0.01 |
| AGG iShares Core U.S. Aggregate | Add +4.5% | 0.70% | −0.02 |
| ACWX iShares MSCI Acwi Ex US ETF | Add +1.0% | 2.80% | −0.03 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +1.6% | 1.56% | −0.03 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +0.0% | 0.70% | −0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 143 | $542.6M | IVV, QQQ, DYNF, QTUM, ACWX |
| Q1 2026 | 123 | $456.9M | IVV, QQQ, DYNF, ACWX, BND |
| Q4 2025 | 128 | $468.0M | IVV, QQQ, DYNF, MSFT, SECT |
| Q3 2025 | 121 | $453.3M | IVV, QQQ, MSFT, DYNF, SECT |
| Q2 2025 | 114 | $417.0M | IVV, QQQ, MSFT, DYNF, SECT |
| Q1 2025 | 109 | $363.7M | IVV, QQQ, MSFT, DYNF, SECT |
| Q4 2024 | 110 | $367.2M | QQQ, IVV, FV, SECT, MSFT |
| Q3 2024 | 113 | $359.8M | QQQ, SECT, FV, IVV, MSFT |
| Q2 2024 | 100 | $325.5M | QQQ, SECT, FV, MSFT, IVV |
| Q1 2024 | 99 | $287.2M | FV, SECT, IVV, QQQ, MSFT |