Madrona Financial Services, LLC

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 19, 2024), Madrona Financial Services, LLC reported 100 stock positions worth $325.5 million. Its top holding was Invesco QQQ Trust Series 1 (QQQ) at 8.8% of the portfolio, followed by Main Sector Rotation ETF (SECT, 8.8%) and First Trust DW Focus 5 Fund (FV, 8.6%). Compared with Q1 2024, it opened 12 new positions, sold out of 11, added to 45 and reduced 31. The biggest buy was iShares S&P 500 Growth ETF (IVW, shares +169%) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −21%).

Most Recent 13F
Q2 2026
Location
EVERETT, WA
CIK
0001578370
Portfolio Value
$325.5M (Q2 2024)
SEC Filing
0001578370-24-000005 ↗ filed Jul 19, 2024

Holdings Value

0$200.0M$400.0M$600.0M Q1 2024: $287.2M Q1 2024 Q2 2024: $325.5M $325.5M Q2 2024 Q3 2024: $359.8M Q3 2024 Q4 2024: $367.2M Q4 2024 Q1 2025: $363.7M Q1 2025 Q2 2025: $417.0M Q2 2025 Q3 2025: $453.3M Q3 2025 Q4 2025: $468.0M Q4 2025 Q1 2026: $456.9M Q1 2026 Q2 2026: $542.6M Q2 2026

Holdings 100 stocks · $325.5M

QQQ Invesco QQQ Trust Series 1 8.80% 59,806 $28.7M Add +28.4%
SECT Main Sector Rotation ETF 8.78% 559,325 $28.6M Add +4.2%
FV First Trust DW Focus 5 Fund 8.58% 487,568 $27.9M Reduce -2.1%
MSFT Microsoft Corp. 8.24% 60,019 $26.8M Add +22.8%
IVV iShares Core S&P 500 ETF 6.48% 38,537 $21.1M Reduce -21.0%
TLT iShares 20+ Year Treasury BD 4.82% 171,108 $15.7M Add +13.1%
IVW iShares S&P 500 Growth ETF 3.78% 133,085 $12.3M Add +169.0%
COWZ Pacer US Cash Cows 100 ETF 3.35% 200,160 $10.9M Add +15.1%
CALF PCR US SM CP CSH CWS ETF-Usd 3.19% 238,512 $10.4M Add +22.8%
DYNF Ishrs US E F R A ETF-Usd Inc. 2.92% 202,193 $9.5M Add +15.6%
FIXD First Trust Smith Opportunis 2.57% 194,522 $8.4M Add +12.3%
AAPL Apple Inc. 2.39% 36,894 $7.8M Reduce -0.6%
BLV Vanguard Long-Term Bond ETF 2.16% 100,028 $7.0M Add +11.2%
IEF iShares 7-10 Year Treasury B 2.13% 73,993 $6.9M Add +9.3%
BUYW Main Buywrite ETF 2.03% 480,633 $6.6M Add +6.0%
ICOW Pacer Developed Markets Inte 1.89% 202,634 $6.2M Add +19.5%
ACWI iShares MSCI Acwi ETF 1.64% 47,547 $5.3M Reduce -2.2%
EFG iShares MSCI Eafe Growth ETF 1.62% 51,597 $5.3M Add +7.2%
COST Costco Wholesale Corp. 1.49% 5,689 $4.8M Reduce -0.9%
SILA Sila Realty Trust Inc. 1.44% 221,371 $4.7M New
IYW iShares Ustechnology ETF 1.41% 30,493 $4.6M Add +19.0%
JEPI JPMorgan Equity Premium Inco 1.34% 77,168 $4.4M Add +1.8%
BSV Vanguard Short-Term Bond ETF 1.30% 55,189 $4.2M Add +11.5%
AGG iShares Core U.S. Aggregate 1.09% 36,683 $3.6M Add +13.7%
TSLA Tesla Inc. 1.05% 17,205 $3.4M Reduce -5.1%
VTI VG Morningstar TS MKT ETF-US 0.95% 11,529 $3.1M Add +5.2%
EMXC iShares MSCI Emr MRK Ex Chna 0.89% 49,120 $2.9M Add +45.1%
IEMG iShares Core MSCI Emerging 0.81% 49,039 $2.6M Add +2.5%
HEFA Isha Curr Hedged MSCI Eafe 0.81% 73,817 $2.6M Add +9.2%
SPY SS SPDR S&P 500 ETF Trust-US 0.80% 4,784 $2.6M Reduce -8.0%
BRK.B Berkshire Hathaway Inc. Class B 0.80% 6,362 $2.6M Reduce -1.4%
BUFR FT Vest Lad Buffervetf-Usd I 0.72% 81,128 $2.3M Add +5.7%
BA The Boeing Co. 0.49% 8,707 $1.6M Add +2.2%
GOOGL Alphabet Inc. Class A 0.46% 8,183 $1.5M Add +0.5%
AMZN Amazon.com Inc. 0.45% 7,509 $1.5M Reduce -2.3%
GOOG Alphabet Inc. Class C 0.42% 7,377 $1.4M Add +0.0%
IFRA iShares US Infrastructure 0.38% 29,200 $1.2M Add +0.6%
NVDA Nvidia Corp. 0.37% 9,767 $1.2M Reduce -5.5%
MARM Ftvestus Max Buff ETF March 0.32% 34,766 $1.0M New
SBUX Starbucks Corp. 0.31% 12,967 $1.0M Reduce -6.8%
HD Home Depot Inc. 0.27% 2,521 $868K Reduce -0.4%
CCB Coastal Financial Corp. 0.26% 18,465 $852K No change
TDIV FT Nasdaq Tech DVD Index FD 0.26% 10,971 $830K Reduce -7.4%
PCAR Paccar Inc. 0.25% 7,961 $820K Add +0.5%
VOO Vanguard S&P 500 ETF 0.25% 1,627 $814K Reduce -3.4%
BRK.A Berkshire Hathaway Inc. Class A 0.19% 1 $612K No change
FISV Fiserv Inc. 0.18% 3,907 $582K Reduce -0.1%
ABBV Abbvie Inc. 0.17% 3,288 $564K Reduce -0.7%
CI The Cigna Group 0.17% 1,664 $550K Add +0.4%
XMPT Vaneck Cef Muni Income ETF 0.17% 24,851 $547K Add +21.2%
META Meta Platforms Inc. Class A 0.16% 1,030 $519K Add +0.7%
ACWX iShares MSCI Acwi Ex US ETF 0.16% 9,746 $518K New
PFFD Global X US Preferred ETF 0.16% 26,040 $512K Add +19.7%
EPRF Innovat S&P Invest GRD Pref 0.16% 27,770 $512K Add +20.1%
DFUS Dimensional US Eq MKT ETF 0.15% 8,547 $503K Reduce -15.0%
DVY iShares Select Dividend ETF 0.15% 3,998 $484K Add +0.2%
VYM Vanguard High DVD Yield ETF 0.13% 3,703 $439K Add +18.7%
VIG Vanguard Dividend Apprec ETF 0.12% 2,221 $405K Reduce -25.6%
SOXX iShares Semiconductor ETF 0.12% 1,641 $405K Reduce -12.8%
UNP Union Pacific Corp. 0.12% 1,738 $393K Reduce -7.1%
CSCO Cisco Systems Inc. 0.11% 7,831 $372K Reduce -13.4%
GLD SPDR Gold Shares 0.11% 1,671 $359K Reduce -11.3%
SMH Vaneck Semiconductor ETF 0.11% 1,370 $357K New
ABFL Abacus FCF Leaders ETF 0.11% 5,678 $344K No change
HYDB iShares High Yield Systemati 0.10% 7,237 $336K Add +17.4%
FELG Fidelity Enh LRG Cap GWTH 0.09% 9,416 $304K Add +0.1%
DLR Digital Realty Trust Inc. 0.09% 1,973 $300K No change
AMAT Applied Materials Inc. 0.09% 1,254 $296K Add +0.5%
LMT Lockheed Martin Corp. 0.09% 632 $295K Add +2.8%
IJH iShares Core S&P Midcap ETF 0.09% 4,988 $292K Add +0.0%
JNJ Johnson & Johnson 0.09% 1,948 $285K Reduce -0.6%
MU Micron Technology Inc. 0.08% 2,095 $276K Reduce -1.3%
PGX Invesco Preferred ETF 0.08% 23,259 $269K Reduce -16.3%
ADP Automatic Data Processing 0.08% 1,116 $266K No change
MCD McDonald's Corp. 0.08% 1,032 $263K Add +1.3%
V Visa Inc. Class A 0.08% 995 $261K Reduce -2.5%
JPM JPMorgan Chase & Co. 0.08% 1,290 $261K Reduce -0.8%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.08% 6,538 $260K Add +1.2%
NEAR iShares SH Dba ETF Usd Inc. 0.08% 5,135 $258K No change
AVGO Broadcom Inc. 0.08% 156 $250K Add +0.7%
GMAR FT Vest US Equity Moderate B 0.08% 6,905 $245K New
GMAY FT Vest U.S. Equity Moderate 0.07% 6,981 $244K New
IBB iShares Biotechnology ETF 0.07% 1,733 $238K New
QCOM Qualcomm Inc. 0.07% 1,192 $237K No change
XLG Invesco S&P 500 Top 50 ETF 0.07% 5,002 $229K New
IJR iShares Core S&P Small-Cap E 0.07% 2,145 $229K Reduce -4.0%
LLY Eli Lilly & Co. 0.07% 251 $227K Reduce -7.0%
DOW Dow Inc. 0.07% 4,247 $225K Reduce -3.5%
VEA Vanguard Ftse Developed ETF 0.07% 4,493 $222K New
VBR Vngrd Mrngst SL-CP Val ETF-U 0.06% 1,141 $208K No change
HWM Howmet Aerospace Inc. 0.06% 2,675 $208K New
WFC Wells Fargo & Co. 0.06% 3,476 $206K Add +0.1%
AFL Aflac Inc. 0.06% 2,305 $206K New
IXUS iShares Core Intl Stock ETF 0.06% 3,023 $204K Reduce -37.6%
NEE Nextera Energy Inc. 0.06% 2,839 $201K New
CRON Cronos Group Inc. 0.04% 50,000 $117K No change
XEVMX Eaton Vance Cal Muni Bond 0.03% 10,181 $97K Add +1.2%
TLRY Tilray Brands Inc. 0.03% 50,000 $83K No change
USIO Usio Inc. 0.02% 34,080 $52K No change
LCTX Lineage Cell Therapeutics Inc. 0.00% 15,000 $15K No change

Portfolio Sells Q1 2024 → Q2 2024

IVV iShares Core S&P 500 ETF Reduce -21.0% 6.48% −2.45
FV First Trust DW Focus 5 Fund Reduce -2.1% 8.58% −1.35
ACWI iShares MSCI Acwi ETF Reduce -2.2% 1.64% −0.22
BRK.B Berkshire Hathaway Inc. Class B Reduce -1.4% 0.80% −0.15
SPY SS SPDR S&P 500 ETF Trust-US Reduce -8.0% 0.80% −0.15
SBUX Starbucks Corp. Reduce -6.8% 0.31% −0.13
VUSB Vanguard Ultra Short Bond Et Sold out 0.00% −0.11
DFAU Dimensional US Core Equity M Sold out 0.00% −0.11
IWD iShares Russell 1000 Value E Sold out 0.00% −0.09
CRM Salesforce Inc. Sold out 0.00% −0.08
DES Wisdomtree US Smallcap Divid Sold out 0.00% −0.08
AMD Advanced Micro Devices Sold out 0.00% −0.08
GBIL Goldman Sachs Access Treasur Sold out 0.00% −0.08
SHV iShares 0-1 Year Treasury Bo Sold out 0.00% −0.08
TRV The Travelers Cos Inc. Sold out 0.00% −0.07
PEY Invesco High Yield Equity Di Sold out 0.00% −0.07
HD Home Depot Inc. Reduce -0.4% 0.27% −0.07
PAYX Paychex Inc. Sold out 0.00% −0.07
VIG Vanguard Dividend Apprec ETF Reduce -25.6% 0.12% −0.07
TSLA Tesla Inc. Reduce -5.1% 1.05% −0.06
IXUS iShares Core Intl Stock ETF Reduce -37.6% 0.06% −0.05
DFUS Dimensional US Eq MKT ETF Reduce -15.0% 0.15% −0.04
CSCO Cisco Systems Inc. Reduce -13.4% 0.11% −0.04
UNP Union Pacific Corp. Reduce -7.1% 0.12% −0.04
FISV Fiserv Inc. Reduce -0.1% 0.18% −0.04
AMZN Amazon.com Inc. Reduce -2.3% 0.45% −0.04
ABBV Abbvie Inc. Reduce -0.7% 0.17% −0.04
PGX Invesco Preferred ETF Reduce -16.3% 0.08% −0.03
TDIV FT Nasdaq Tech DVD Index FD Reduce -7.4% 0.26% −0.03
VOO Vanguard S&P 500 ETF Reduce -3.4% 0.25% −0.03
GLD SPDR Gold Shares Reduce -11.3% 0.11% −0.02
SOXX iShares Semiconductor ETF Reduce -12.8% 0.12% −0.02
JNJ Johnson & Johnson Reduce -0.6% 0.09% −0.02
DOW Dow Inc. Reduce -3.5% 0.07% −0.02
V Visa Inc. Class A Reduce -2.5% 0.08% −0.02
IJR iShares Core S&P Small-Cap E Reduce -4.0% 0.07% −0.02
JPM JPMorgan Chase & Co. Reduce -0.8% 0.08% −0.01
LLY Eli Lilly & Co. Reduce -7.0% 0.07% −0.00
MU Micron Technology Inc. Reduce -1.3% 0.08% −0.00
COST Costco Wholesale Corp. Reduce -0.9% 1.49% +0.02
NVDA Nvidia Corp. Reduce -5.5% 0.37% +0.05
AAPL Apple Inc. Reduce -0.6% 2.39% +0.17

Portfolio Buys Q1 2024 → Q2 2024

IVW iShares S&P 500 Growth ETF Add +169.0% 3.78% +2.33
QQQ Invesco QQQ Trust Series 1 Add +28.4% 8.80% +1.60
SILA Sila Realty Trust Inc. New 1.44% +1.44
MSFT Microsoft Corp. Add +22.8% 8.24% +1.08
MARM Ftvestus Max Buff ETF March New 0.32% +0.32
EMXC iShares MSCI Emr MRK Ex Chna Add +45.1% 0.89% +0.21
DYNF Ishrs US E F R A ETF-Usd Inc. Add +15.6% 2.92% +0.21
IYW iShares Ustechnology ETF Add +19.0% 1.41% +0.20
ACWX iShares MSCI Acwi Ex US ETF New 0.16% +0.16
SMH Vaneck Semiconductor ETF New 0.11% +0.11
GMAR FT Vest US Equity Moderate B New 0.08% +0.08
GMAY FT Vest U.S. Equity Moderate New 0.07% +0.07
IBB iShares Biotechnology ETF New 0.07% +0.07
XLG Invesco S&P 500 Top 50 ETF New 0.07% +0.07
VEA Vanguard Ftse Developed ETF New 0.07% +0.07
HWM Howmet Aerospace Inc. New 0.06% +0.06
AFL Aflac Inc. New 0.06% +0.06
NEE Nextera Energy Inc. New 0.06% +0.06
GOOGL Alphabet Inc. Class A Add +0.5% 0.46% +0.03
GOOG Alphabet Inc. Class C Add +0.0% 0.42% +0.02
XMPT Vaneck Cef Muni Income ETF Add +21.2% 0.17% +0.01
AVGO Broadcom Inc. Add +0.7% 0.08% +0.01
PFFD Global X US Preferred ETF Add +19.7% 0.16% +0.00
ICOW Pacer Developed Markets Inte Add +19.5% 1.89% +0.00
VYM Vanguard High DVD Yield ETF Add +18.7% 0.13% +0.00
HYDB iShares High Yield Systemati Add +17.4% 0.10% +0.00
EPRF Innovat S&P Invest GRD Pref Add +20.1% 0.16% +0.00
AMAT Applied Materials Inc. Add +0.5% 0.09% +0.00
XEVMX Eaton Vance Cal Muni Bond Add +1.2% 0.03% −0.00
FELG Fidelity Enh LRG Cap GWTH Add +0.1% 0.09% −0.00
BAC Bank of America Corp. Add +1.2% 0.08% −0.01
AGG iShares Core U.S. Aggregate Add +13.7% 1.09% −0.01
LMT Lockheed Martin Corp. Add +2.8% 0.09% −0.01
WFC Wells Fargo & Co. Add +0.1% 0.06% −0.01
META Meta Platforms Inc. Class A Add +0.7% 0.16% −0.01
HEFA Isha Curr Hedged MSCI Eafe Add +9.2% 0.81% −0.01
IJH iShares Core S&P Midcap ETF Add +0.0% 0.09% −0.02
MCD McDonald's Corp. Add +1.3% 0.08% −0.02
BSV Vanguard Short-Term Bond ETF Add +11.5% 1.30% −0.02
DVY iShares Select Dividend ETF Add +0.2% 0.15% −0.02
BUFR FT Vest Lad Buffervetf-Usd I Add +5.7% 0.72% −0.03
CI The Cigna Group Add +0.4% 0.17% −0.04
VTI VG Morningstar TS MKT ETF-US Add +5.2% 0.95% −0.04
IEMG iShares Core MSCI Emerging Add +2.5% 0.81% −0.05
FIXD First Trust Smith Opportunis Add +12.3% 2.57% −0.06
IFRA iShares US Infrastructure Add +0.6% 0.38% −0.06
BA The Boeing Co. Add +2.2% 0.49% −0.09
PCAR Paccar Inc. Add +0.5% 0.25% −0.09
IEF iShares 7-10 Year Treasury B Add +9.3% 2.13% −0.10
BLV Vanguard Long-Term Bond ETF Add +11.2% 2.16% −0.11

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 143$542.6MIVV, QQQ, DYNF, QTUM, ACWX
Q1 2026 123$456.9MIVV, QQQ, DYNF, ACWX, BND
Q4 2025 128$468.0MIVV, QQQ, DYNF, MSFT, SECT
Q3 2025 121$453.3MIVV, QQQ, MSFT, DYNF, SECT
Q2 2025 114$417.0MIVV, QQQ, MSFT, DYNF, SECT
Q1 2025 109$363.7MIVV, QQQ, MSFT, DYNF, SECT
Q4 2024 110$367.2MQQQ, IVV, FV, SECT, MSFT
Q3 2024 113$359.8MQQQ, SECT, FV, IVV, MSFT
Q2 2024 100$325.5MQQQ, SECT, FV, MSFT, IVV
Q1 2024 99$287.2MFV, SECT, IVV, QQQ, MSFT