Madrona Financial Services, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 17, 2025), Madrona Financial Services, LLC reported 110 stock positions worth $367.2 million. Its top holding was Invesco QQQ Trust Series 1 (QQQ) at 10.5% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 8.5%) and First Trust DW Focus 5 Fund (FV, 7.9%). Compared with Q3 2024, it opened 10 new positions, sold out of 13, added to 39 and reduced 45. The biggest buy was Invesco QQQ Trust Series 1 (QQQ, shares +18%) and the biggest sale Main Buywrite ETF (BUYW, shares −66%).
- Most Recent 13F
- Q2 2026
- Location
- EVERETT, WA
- CIK
- 0001578370
- Portfolio Value
- $367.2M (Q4 2024)
- SEC Filing
- 0001578370-25-000001 ↗ filed Jan 17, 2025
Holdings Value
Holdings 110 stocks · $367.2M
| QQQ Invesco QQQ Trust Series 1 | 10.55% | 75,751 | $38.7M | Add +17.8% |
| IVV iShares Core S&P 500 ETF | 8.54% | 53,243 | $31.3M | Add +15.7% |
| FV First Trust DW Focus 5 Fund | 7.89% | 490,310 | $29.0M | Reduce -4.2% |
| SECT Main Sector Rotation ETF | 7.87% | 525,864 | $28.9M | Reduce -6.3% |
| MSFT Microsoft Corp. | 6.94% | 60,433 | $25.5M | Add +0.6% |
| IVW iShares S&P 500 Growth ETF | 4.00% | 144,802 | $14.7M | Add +4.5% |
| COWZ Pacer US Cash Cows 100 ETF | 3.65% | 237,057 | $13.4M | Add +7.1% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 3.17% | 264,782 | $11.7M | Reduce -1.1% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 3.17% | 227,247 | $11.6M | Add +7.0% |
| AAPL Apple Inc. | 2.74% | 40,121 | $10.0M | Reduce -3.0% |
| BUFR FT Vest Lad Buffervetf-Usd I | 2.41% | 290,131 | $8.8M | Add +119.1% |
| IVE iShares S&P 500 Value ETF | 1.83% | 35,158 | $6.7M | Add +13.2% |
| FDVV Fidelity High Dividend ETF | 1.59% | 117,018 | $5.8M | New |
| AIQ Global X Art Intel & Tech | 1.47% | 140,006 | $5.4M | Add +1065.5% |
| IYW iShares Ustechnology ETF | 1.46% | 33,675 | $5.4M | Add +6.0% |
| QTUM Defiance Quantum ETF | 1.45% | 65,485 | $5.3M | Add +895.5% |
| COST Costco Wholesale Corp. | 1.45% | 5,792 | $5.3M | Add +1.3% |
| ACWI iShares MSCI Acwi ETF | 1.42% | 44,441 | $5.2M | Reduce -4.6% |
| SILA Sila Realty Trust Inc. | 1.37% | 206,768 | $5.0M | Reduce -1.4% |
| IEMG iShares Core MSCI Emerging | 1.37% | 96,068 | $5.0M | Add +21.3% |
| XMHQ Invesco S&P Midcap Qual ETF | 1.34% | 49,872 | $4.9M | Add +1564.6% |
| BSV Vanguard Short-Term Bond ETF | 1.21% | 57,354 | $4.4M | Reduce -30.3% |
| BUYW Main Buywrite ETF | 1.16% | 306,640 | $4.3M | Reduce -65.7% |
| IBB iShares Biotechnology ETF | 1.15% | 32,075 | $4.2M | Add +786.5% |
| JEPI JPMorgan Equity Premium Inco | 1.15% | 73,408 | $4.2M | Reduce -47.0% |
| ICOW Pacer Developed Markets Inte | 1.09% | 137,594 | $4.0M | Reduce -41.8% |
| VTI VG Morningstar TS MKT ETF-US | 0.96% | 12,224 | $3.5M | Add +7.3% |
| SMH Vaneck Semiconductor ETF | 0.96% | 14,596 | $3.5M | Add +468.8% |
| FIXD First Trust Smith Opportunis | 0.94% | 80,370 | $3.5M | Reduce -58.2% |
| TLT iShares 20+ Year Treasury BD | 0.92% | 38,836 | $3.4M | Reduce -13.3% |
| EFG iShares MSCI Eafe Growth ETF | 0.88% | 33,265 | $3.2M | Reduce -37.2% |
| MTUM iShares MSCI USA Momentum Fa | 0.85% | 15,144 | $3.1M | New |
| AGG iShares Core U.S. Aggregate | 0.82% | 31,264 | $3.0M | Reduce -17.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.79% | 6,402 | $2.9M | Reduce -2.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.73% | 4,552 | $2.7M | Reduce -4.0% |
| GOOGL Alphabet Inc. Class A | 0.59% | 11,360 | $2.2M | Reduce -3.1% |
| AMZN Amazon.com Inc. | 0.52% | 8,691 | $1.9M | Reduce -14.4% |
| NVDA Nvidia Corp. | 0.49% | 13,386 | $1.8M | Add +30.1% |
| BA The Boeing Co. | 0.47% | 9,808 | $1.7M | Add +4.7% |
| CCB Coastal Financial Corp. | 0.43% | 18,465 | $1.6M | No change |
| GOOG Alphabet Inc. Class C | 0.40% | 7,631 | $1.5M | Add +2.4% |
| VOO Vanguard S&P 500 ETF | 0.36% | 2,428 | $1.3M | Add +46.5% |
| SBUX Starbucks Corp. | 0.30% | 12,212 | $1.1M | Reduce -0.0% |
| TSLA Tesla Inc. | 0.30% | 2,729 | $1.1M | Reduce -67.8% |
| IWM iShares Russell 2000 ETF | 0.30% | 4,959 | $1.1M | New |
| MARM Ftvestus Max Buff ETF March | 0.29% | 34,766 | $1.1M | No change |
| HD Home Depot Inc. | 0.28% | 2,655 | $1.0M | Reduce -1.3% |
| PCAR Paccar Inc. | 0.23% | 8,051 | $837K | Add +1.1% |
| TDIV FT Nasdaq Tech DVD Index FD | 0.22% | 10,428 | $818K | Reduce -5.0% |
| FISV Fiserv Inc. | 0.22% | 3,889 | $799K | Reduce -0.4% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.19% | 1 | $681K | No change |
| DFUS Dimensional US Eq MKT ETF | 0.15% | 8,547 | $545K | No change |
| META Meta Platforms Inc. Class A | 0.14% | 896 | $525K | Reduce -12.6% |
| CSCO Cisco Systems Inc. | 0.14% | 8,848 | $524K | Add +10.5% |
| XMPT Vaneck Cef Muni Income ETF | 0.14% | 23,718 | $510K | Reduce -4.6% |
| DVY iShares Select Dividend ETF | 0.14% | 3,842 | $504K | Reduce -3.9% |
| ACWX iShares MSCI Acwi Ex US ETF | 0.14% | 9,591 | $500K | Reduce -45.0% |
| GDEC FT Vest US Equity Moderate B | 0.13% | 14,515 | $490K | New |
| PFFD Global X US Preferred ETF | 0.13% | 24,944 | $487K | Reduce -4.2% |
| EPRF Innovat S&P Invest GRD Pref | 0.13% | 26,597 | $483K | Reduce -4.2% |
| ABBV Abbvie Inc. | 0.13% | 2,634 | $468K | Add +2.3% |
| CI The Cigna Group | 0.13% | 1,663 | $459K | Add +1.2% |
| XLG Invesco S&P 500 Top 50 ETF | 0.12% | 8,952 | $447K | Reduce -12.0% |
| VYM Vanguard High DVD Yield ETF | 0.12% | 3,395 | $433K | Reduce -3.7% |
| VIG Vanguard Dividend Apprec ETF | 0.11% | 2,146 | $420K | No change |
| UNP Union Pacific Corp. | 0.11% | 1,771 | $404K | Reduce -0.3% |
| GLD SPDR Gold Shares | 0.11% | 1,665 | $403K | No change |
| PG The Procter & Gamble Co. | 0.10% | 2,276 | $382K | New |
| ABFL Abacus FCF Leaders ETF | 0.10% | 5,678 | $377K | No change |
| DECM FT Vest US Eq Max Buf Dec | 0.10% | 11,853 | $364K | New |
| DLR Digital Realty Trust Inc. | 0.10% | 2,053 | $364K | Add +2.1% |
| AVGO Broadcom Inc. | 0.10% | 1,555 | $361K | Reduce -4.0% |
| ADP Automatic Data Processing | 0.09% | 1,143 | $335K | Reduce -0.3% |
| CRM Salesforce Inc. | 0.09% | 995 | $333K | Add +7.7% |
| NOVM FT Vest US Eq Max Buf Nov | 0.09% | 10,880 | $332K | New |
| LMT Lockheed Martin Corp. | 0.09% | 684 | $332K | Add +7.9% |
| SOXX iShares Semiconductor ETF | 0.09% | 1,521 | $328K | Reduce -3.8% |
| HYDB iShares High Yield Systemati | 0.09% | 6,956 | $327K | Reduce -3.9% |
| IJH iShares Core S&P Midcap ETF | 0.09% | 5,026 | $313K | Add +0.4% |
| MCD McDonald's Corp. | 0.08% | 1,070 | $310K | Reduce -0.4% |
| JNJ Johnson & Johnson | 0.08% | 2,120 | $307K | Add +4.3% |
| JPM JPMorgan Chase & Co. | 0.08% | 1,276 | $306K | Reduce -3.6% |
| HWM Howmet Aerospace Inc. | 0.08% | 2,686 | $294K | No change |
| FELG Fidelity Enh LRG Cap GWTH | 0.08% | 8,016 | $283K | No change |
| V Visa Inc. Class A | 0.08% | 883 | $279K | Add +1.1% |
| AMD Advanced Micro Devices | 0.07% | 2,269 | $274K | Add +81.7% |
| PGX Invesco Preferred ETF | 0.07% | 22,516 | $260K | Reduce -3.2% |
| NEAR iShares SH Dba ETF Usd Inc. | 0.07% | 5,135 | $259K | No change |
| GAUG FT Vest US Equity Moderate B | 0.07% | 7,308 | $258K | No change |
| WFC Wells Fargo & Co. | 0.07% | 3,668 | $258K | New |
| GMAY FT Vest U.S. Equity Moderate | 0.07% | 6,981 | $258K | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.07% | 5,847 | $257K | Reduce -9.9% |
| GNOV FT Vest US Equity Moderate B | 0.07% | 7,232 | $253K | New |
| ET Energy Transfer LP | 0.07% | 12,810 | $251K | New |
| LLY Eli Lilly & Co. | 0.07% | 321 | $248K | Add +13.8% |
| GMAR FT Vest US Equity Moderate B | 0.06% | 6,340 | $238K | No change |
| PYPL PayPal Holdings Inc. | 0.06% | 2,760 | $236K | Reduce -2.3% |
| IEF iShares 7-10 Year Treasury B | 0.06% | 2,490 | $230K | Reduce -96.9% |
| TRV The Travelers Cos Inc. | 0.06% | 921 | $222K | Add +1.3% |
| AFL Aflac Inc. | 0.06% | 2,135 | $221K | Reduce -7.4% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.06% | 1,104 | $219K | Add +0.5% |
| PAYX Paychex Inc. | 0.06% | 1,547 | $217K | Add +0.7% |
| IJR iShares Core S&P Small-Cap E | 0.06% | 1,853 | $214K | Add +0.3% |
| AMAT Applied Materials Inc. | 0.06% | 1,297 | $211K | Reduce -3.7% |
| SO The Southern Co. | 0.06% | 2,540 | $209K | Reduce -1.0% |
| JULM FT Vest US Eq Max Buf July | 0.06% | 6,580 | $207K | No change |
| CRON Cronos Group Inc. | 0.03% | 50,000 | $101K | No change |
| XEVMX Eaton Vance Cal Muni Bond | 0.03% | 10,454 | $96K | Add +1.4% |
| TLRY Tilray Brands Inc. | 0.03% | 70,000 | $93K | Add +40.0% |
| USIO Usio Inc. | 0.01% | 34,080 | $50K | No change |
Portfolio Sells Q3 2024 → Q4 2024
| BUYW Main Buywrite ETF | Reduce -65.7% | 1.16% | −2.30 |
| IEF iShares 7-10 Year Treasury B | Reduce -96.9% | 0.06% | −2.15 |
| FIXD First Trust Smith Opportunis | Reduce -58.2% | 0.94% | −1.48 |
| JEPI JPMorgan Equity Premium Inco | Reduce -47.0% | 1.15% | −1.14 |
| BLV Vanguard Long-Term Bond ETF | Sold out | 0.00% | −1.02 |
| ICOW Pacer Developed Markets Inte | Reduce -41.8% | 1.09% | −0.99 |
| EMXC iShares MSCI Emr MRK Ex Chna | Sold out | 0.00% | −0.86 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -37.2% | 0.88% | −0.71 |
| BSV Vanguard Short-Term Bond ETF | Reduce -30.3% | 1.21% | −0.59 |
| SECT Main Sector Rotation ETF | Reduce -6.3% | 7.87% | −0.52 |
| FV First Trust DW Focus 5 Fund | Reduce -4.2% | 7.89% | −0.40 |
| IFRA iShares US Infrastructure | Sold out | 0.00% | −0.38 |
| TSLA Tesla Inc. | Reduce -67.8% | 0.30% | −0.32 |
| TLT iShares 20+ Year Treasury BD | Reduce -13.3% | 0.92% | −0.30 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Reduce -1.1% | 3.17% | −0.29 |
| AGG iShares Core U.S. Aggregate | Reduce -17.4% | 0.82% | −0.24 |
| ACWX iShares MSCI Acwi Ex US ETF | Reduce -45.0% | 0.14% | −0.14 |
| ACWI iShares MSCI Acwi ETF | Reduce -4.6% | 1.42% | −0.13 |
| SILA Sila Realty Trust Inc. | Reduce -1.4% | 1.37% | −0.11 |
| NEE Nextera Energy Inc. | Sold out | 0.00% | −0.06 |
| DOW Dow Inc. | Sold out | 0.00% | −0.06 |
| MU Micron Technology Inc. | Sold out | 0.00% | −0.06 |
| BABA Alibaba Group Holding-SP ADR | Sold out | 0.00% | −0.06 |
| IXUS iShares Core Intl Stock ETF | Sold out | 0.00% | −0.06 |
| VEA Vanguard Ftse Developed ETF | Sold out | 0.00% | −0.06 |
| IDV iShares International Select | Sold out | 0.00% | −0.06 |
| QCOM Qualcomm Inc. | Sold out | 0.00% | −0.06 |
| DES Wisdomtree US Smallcap Divid | Sold out | 0.00% | −0.06 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -2.6% | 0.79% | −0.05 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -4.0% | 0.73% | −0.03 |
| SBUX Starbucks Corp. | Reduce -0.0% | 0.30% | −0.03 |
| TDIV FT Nasdaq Tech DVD Index FD | Reduce -5.0% | 0.22% | −0.02 |
| HD Home Depot Inc. | Reduce -1.3% | 0.28% | −0.02 |
| XMPT Vaneck Cef Muni Income ETF | Reduce -4.6% | 0.14% | −0.02 |
| META Meta Platforms Inc. Class A | Reduce -12.6% | 0.14% | −0.02 |
| EPRF Innovat S&P Invest GRD Pref | Reduce -4.2% | 0.13% | −0.02 |
| AMAT Applied Materials Inc. | Reduce -3.7% | 0.06% | −0.02 |
| PFFD Global X US Preferred ETF | Reduce -4.2% | 0.13% | −0.02 |
| DVY iShares Select Dividend ETF | Reduce -3.9% | 0.14% | −0.01 |
| XLG Invesco S&P 500 Top 50 ETF | Reduce -12.0% | 0.12% | −0.01 |
| SOXX iShares Semiconductor ETF | Reduce -3.8% | 0.09% | −0.01 |
| UNP Union Pacific Corp. | Reduce -0.3% | 0.11% | −0.01 |
| AFL Aflac Inc. | Reduce -7.4% | 0.06% | −0.01 |
| PGX Invesco Preferred ETF | Reduce -3.2% | 0.07% | −0.01 |
| HYDB iShares High Yield Systemati | Reduce -3.9% | 0.09% | −0.01 |
| VYM Vanguard High DVD Yield ETF | Reduce -3.7% | 0.12% | −0.01 |
| SO The Southern Co. | Reduce -1.0% | 0.06% | −0.01 |
| AMZN Amazon.com Inc. | Reduce -14.4% | 0.52% | −0.01 |
| MCD McDonald's Corp. | Reduce -0.4% | 0.08% | −0.01 |
| LCTX Lineage Cell Therapeutics Inc. | Sold out | 0.00% | −0.00 |
Portfolio Buys Q3 2024 → Q4 2024
| QQQ Invesco QQQ Trust Series 1 | Add +17.8% | 10.55% | +1.82 |
| FDVV Fidelity High Dividend ETF | New | 1.59% | +1.59 |
| AIQ Global X Art Intel & Tech | Add +1065.5% | 1.47% | +1.35 |
| QTUM Defiance Quantum ETF | Add +895.5% | 1.45% | +1.33 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +119.1% | 2.41% | +1.31 |
| XMHQ Invesco S&P Midcap Qual ETF | Add +1564.6% | 1.34% | +1.25 |
| IVV iShares Core S&P 500 ETF | Add +15.7% | 8.54% | +1.16 |
| IBB iShares Biotechnology ETF | Add +786.5% | 1.15% | +1.01 |
| MTUM iShares MSCI USA Momentum Fa | New | 0.85% | +0.85 |
| SMH Vaneck Semiconductor ETF | Add +468.8% | 0.96% | +0.79 |
| IVW iShares S&P 500 Growth ETF | Add +4.5% | 4.00% | +0.32 |
| IWM iShares Russell 2000 ETF | New | 0.30% | +0.30 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +7.0% | 3.17% | +0.25 |
| NVDA Nvidia Corp. | Add +30.1% | 0.49% | +0.14 |
| GDEC FT Vest US Equity Moderate B | New | 0.13% | +0.13 |
| IVE iShares S&P 500 Value ETF | Add +13.2% | 1.83% | +0.13 |
| IYW iShares Ustechnology ETF | Add +6.0% | 1.46% | +0.12 |
| VOO Vanguard S&P 500 ETF | Add +46.5% | 0.36% | +0.11 |
| PG The Procter & Gamble Co. | New | 0.10% | +0.10 |
| IEMG iShares Core MSCI Emerging | Add +21.3% | 1.37% | +0.10 |
| DECM FT Vest US Eq Max Buf Dec | New | 0.10% | +0.10 |
| NOVM FT Vest US Eq Max Buf Nov | New | 0.09% | +0.09 |
| COWZ Pacer US Cash Cows 100 ETF | Add +7.1% | 3.65% | +0.09 |
| BA The Boeing Co. | Add +4.7% | 0.47% | +0.08 |
| WFC Wells Fargo & Co. | New | 0.07% | +0.07 |
| GNOV FT Vest US Equity Moderate B | New | 0.07% | +0.07 |
| ET Energy Transfer LP | New | 0.07% | +0.07 |
| VTI VG Morningstar TS MKT ETF-US | Add +7.3% | 0.96% | +0.07 |
| GOOG Alphabet Inc. Class C | Add +2.4% | 0.40% | +0.05 |
| COST Costco Wholesale Corp. | Add +1.3% | 1.45% | +0.04 |
| CSCO Cisco Systems Inc. | Add +10.5% | 0.14% | +0.02 |
| CRM Salesforce Inc. | Add +7.7% | 0.09% | +0.02 |
| AMD Advanced Micro Devices | Add +81.7% | 0.07% | +0.02 |
| PCAR Paccar Inc. | Add +1.1% | 0.23% | +0.01 |
| V Visa Inc. Class A | Add +1.1% | 0.08% | +0.01 |
| DLR Digital Realty Trust Inc. | Add +2.1% | 0.10% | +0.01 |
| PAYX Paychex Inc. | Add +0.7% | 0.06% | +0.00 |
| TRV The Travelers Cos Inc. | Add +1.3% | 0.06% | +0.00 |
| TLRY Tilray Brands Inc. | Add +40.0% | 0.03% | +0.00 |
| IJH iShares Core S&P Midcap ETF | Add +0.4% | 0.09% | −0.00 |
| XEVMX Eaton Vance Cal Muni Bond | Add +1.4% | 0.03% | −0.00 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +0.5% | 0.06% | −0.00 |
| IJR iShares Core S&P Small-Cap E | Add +0.3% | 0.06% | −0.00 |
| LLY Eli Lilly & Co. | Add +13.8% | 0.07% | −0.00 |
| JNJ Johnson & Johnson | Add +4.3% | 0.08% | −0.01 |
| LMT Lockheed Martin Corp. | Add +7.9% | 0.09% | −0.01 |
| ABBV Abbvie Inc. | Add +2.3% | 0.13% | −0.01 |
| CI The Cigna Group | Add +1.2% | 0.13% | −0.03 |
| MSFT Microsoft Corp. | Add +0.6% | 6.94% | −0.25 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 143 | $542.6M | IVV, QQQ, DYNF, QTUM, ACWX |
| Q1 2026 | 123 | $456.9M | IVV, QQQ, DYNF, ACWX, BND |
| Q4 2025 | 128 | $468.0M | IVV, QQQ, DYNF, MSFT, SECT |
| Q3 2025 | 121 | $453.3M | IVV, QQQ, MSFT, DYNF, SECT |
| Q2 2025 | 114 | $417.0M | IVV, QQQ, MSFT, DYNF, SECT |
| Q1 2025 | 109 | $363.7M | IVV, QQQ, MSFT, DYNF, SECT |
| Q4 2024 | 110 | $367.2M | QQQ, IVV, FV, SECT, MSFT |
| Q3 2024 | 113 | $359.8M | QQQ, SECT, FV, IVV, MSFT |
| Q2 2024 | 100 | $325.5M | QQQ, SECT, FV, MSFT, IVV |
| Q1 2024 | 99 | $287.2M | FV, SECT, IVV, QQQ, MSFT |