Madrona Financial Services, LLC

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 18, 2025), Madrona Financial Services, LLC reported 114 stock positions worth $417.0 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 13.2% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 9.9%) and Microsoft (MSFT, 8.1%). Compared with Q1 2025, it opened 13 new positions, sold out of 8, added to 63 and reduced 20. The biggest buy was a new position in SS SPDR S&P Biotech ETF (XBI) and the biggest sale an exit from iShares Biotechnology ETF (IBB).

Most Recent 13F
Q2 2026
Location
EVERETT, WA
CIK
0001578370
Portfolio Value
$417.0M (Q2 2025)
SEC Filing
0001578370-25-000005 ↗ filed Jul 18, 2025

Holdings Value

0$200.0M$400.0M$600.0M Q1 2024: $287.2M Q1 2024 Q2 2024: $325.5M Q2 2024 Q3 2024: $359.8M Q3 2024 Q4 2024: $367.2M Q4 2024 Q1 2025: $363.7M Q1 2025 Q2 2025: $417.0M $417.0M Q2 2025 Q3 2025: $453.3M Q3 2025 Q4 2025: $468.0M Q4 2025 Q1 2026: $456.9M Q1 2026 Q2 2026: $542.6M Q2 2026

Holdings 114 stocks · $417.0M
IVV iShares Core S&P 500 ETF 13.25% 88,988 $55.3M Add +3.1%
QQQ Invesco QQQ Trust Series 1 9.90% 74,863 $41.3M Reduce -0.6%
MSFT Microsoft Corp. 8.11% 67,983 $33.8M Add +0.7%
DYNF Ishrs US E F R A ETF-Usd Inc. 6.30% 482,562 $26.3M Add +7.7%
SECT Main Sector Rotation ETF 5.92% 425,082 $24.7M Add +1.5%
FV First Trust DW Focus 5 Fund 5.54% 389,600 $23.1M Add +1.7%
QTUM Defiance Quantum ETF 3.53% 160,385 $14.7M Add +13.9%
AIQ Global X Art Intel & Tech 3.33% 317,982 $13.9M Add +13.4%
BND Vanguard Total Bond Market 3.00% 169,946 $12.5M Add +8.1%
COWZ Pacer US Cash Cows 100 ETF 2.90% 219,799 $12.1M Reduce -5.8%
ACWX iShares MSCI Acwi Ex US ETF 2.83% 193,407 $11.8M Add +13.6%
XMHQ Invesco S&P Midcap Qual ETF 2.73% 116,068 $11.4M Add +3.4%
XBI SS SPDR S&P Biotech ETF 2.50% 125,693 $10.4M New
VB Vanguard Most SM-Cap ETF-Usd 2.36% 41,513 $9.8M Add +7.7%
AAPL Apple Inc. 1.91% 38,885 $8.0M Add +3.7%
SMH Vaneck Semiconductor ETF 1.80% 26,942 $7.5M Reduce -3.3%
IEMG iShares Core MSCI Emerging 1.70% 118,064 $7.1M Add +10.0%
BUFR FT Vest Lad Buffervetf-Usd I 1.58% 207,514 $6.6M Add +6.6%
COST Costco Wholesale Corp. 1.37% 5,766 $5.7M Add +0.3%
SILA Sila Realty Trust Inc. 1.09% 191,543 $4.5M Reduce -6.2%
JEPI JPMorgan Equity Premium Inco 1.08% 79,103 $4.5M Reduce -2.7%
BUYW Main Buywrite ETF 1.07% 318,485 $4.5M Add +0.1%
ACWI iShares MSCI Acwi ETF 1.07% 34,683 $4.5M Reduce -6.4%
IVW iShares S&P 500 Growth ETF 0.86% 32,539 $3.6M Reduce -4.2%
VTI VG Morningstar TS MKT ETF-US 0.85% 11,653 $3.5M Reduce -3.0%
SPY SS SPDR S&P 500 ETF Trust-US 0.75% 5,062 $3.1M Add +12.8%
BRK.B Berkshire Hathaway Inc. Class B 0.73% 6,294 $3.1M Add +0.7%
AGG iShares Core U.S. Aggregate 0.72% 30,210 $3.0M Add +3.9%
NVDA Nvidia Corp. 0.58% 15,272 $2.4M Add +1.1%
AMZN Amazon.com Inc. 0.49% 9,322 $2.0M Add +6.8%
BA The Boeing Co. 0.43% 8,609 $1.8M Reduce -8.3%
CCB Coastal Financial Corp. 0.43% 18,465 $1.8M No change
VOO Vanguard S&P 500 ETF 0.36% 2,629 $1.5M Add +5.2%
GOOGL Alphabet Inc. Class A 0.34% 8,072 $1.4M Add +6.1%
MARM Ftvestus Max Buff ETF March 0.32% 41,182 $1.3M Add +8.4%
CVX Chevron Corp. 0.31% 9,033 $1.3M New
SBUX Starbucks Corp. 0.27% 12,118 $1.1M Add +0.3%
XLG Invesco S&P 500 Top 50 ETF 0.26% 21,140 $1.1M Add +22.8%
TSLA Tesla Inc. 0.26% 3,439 $1.1M Add +15.3%
HD Home Depot Inc. 0.25% 2,860 $1.0M Add +7.6%
TDIV FT Nasdaq Tech DVD Index FD 0.24% 11,267 $1.0M Add +6.0%
QQQM Invesco Nasdaq 100 ETF 0.22% 4,004 $909K Add +248.8%
META Meta Platforms Inc. Class A 0.22% 1,222 $902K Reduce -11.0%
PCAR Paccar Inc. 0.21% 9,352 $889K Add +15.8%
GOOG Alphabet Inc. Class C 0.21% 4,926 $874K Add +3.3%
BRK.A Berkshire Hathaway Inc. Class A 0.17% 1 $729K No change
DFEB FT Vest U.S. Equity Deep Buf 0.17% 15,768 $704K New
FISV Fiserv Inc. 0.16% 3,893 $671K Add +0.3%
GMAR FT Vest US Equity Moderate B 0.15% 16,039 $625K No change
GAPR FT Vest US Equity Moderate B 0.14% 15,173 $581K New
CSCO Cisco Systems Inc. 0.14% 8,294 $575K Reduce -6.7%
DFUS Dimensional US Eq MKT ETF 0.14% 8,547 $573K No change
XMPT Vaneck Cef Muni Income ETF 0.13% 26,759 $562K Add +8.4%
AVGO Broadcom Inc. 0.13% 2,034 $561K Add +17.0%
CI The Cigna Group 0.13% 1,690 $559K Add +1.0%
DVY iShares Select Dividend ETF 0.13% 4,174 $554K Add +5.9%
EPRF Innovat S&P Invest GRD Pref 0.13% 30,071 $530K Add +8.2%
PFFD Global X US Preferred ETF 0.13% 28,149 $530K Add +8.2%
GDEC FT Vest US Equity Moderate B 0.12% 14,515 $510K No change
HWM Howmet Aerospace Inc. 0.12% 2,700 $503K Add +0.5%
ABBV Abbvie Inc. 0.12% 2,704 $502K Add +1.6%
AMD Advanced Micro Devices 0.12% 3,535 $502K Add +42.0%
VYM Vanguard High DVD Yield ETF 0.12% 3,665 $489K Add +5.5%
VIG Vanguard Dividend Apprec ETF 0.11% 2,146 $439K No change
FELG Fidelity Enh LRG Cap GWTH 0.10% 11,706 $433K Add +46.0%
GLD SPDR Gold Shares 0.10% 1,400 $427K Reduce -23.3%
JPM JPMorgan Chase & Co. 0.10% 1,469 $426K Add +15.2%
UNP Union Pacific Corp. 0.10% 1,753 $403K Reduce -0.2%
ABFL Abacus FCF Leaders ETF 0.10% 5,678 $402K No change
PG The Procter & Gamble Co. 0.09% 2,450 $390K Add +8.2%
LMT Lockheed Martin Corp. 0.09% 834 $386K Add +22.5%
DECM FT Vest US Eq Max Buf Dec 0.09% 11,853 $374K No change
HYDB iShares High Yield Systemati 0.09% 7,694 $365K Add +6.8%
ADP Automatic Data Processing 0.08% 1,148 $354K Add +0.1%
DLR Digital Realty Trust Inc. 0.08% 1,999 $348K Add +1.2%
V Visa Inc. Class A 0.08% 966 $343K Reduce -0.8%
NOVM FT Vest US Eq Max Buf Nov 0.08% 10,880 $342K No change
MCD McDonald's Corp. 0.08% 1,092 $319K Add +2.1%
SO The Southern Co. 0.07% 3,353 $308K Add +32.6%
WFC Wells Fargo & Co. 0.07% 3,830 $307K Add +5.9%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.07% 6,467 $306K Add +14.6%
LLY Eli Lilly & Co. 0.07% 389 $303K Add +9.0%
SOXX iShares Semiconductor ETF 0.07% 1,209 $289K Reduce -7.6%
PGX Invesco Preferred ETF 0.07% 24,846 $277K Add +6.6%
GMAY FT Vest U.S. Equity Moderate 0.07% 6,981 $273K No change
GJUL FT Vest US Equity Moderate B 0.07% 7,020 $272K New
CRM Salesforce Inc. 0.07% 995 $271K Add +2.6%
GAUG FT Vest US Equity Moderate B 0.06% 7,308 $270K No change
FIXD First Trust Smith Opportunis 0.06% 5,980 $262K Reduce -43.0%
NEAR iShares SH Dba ETF Usd Inc. 0.06% 5,135 $262K No change
AMAT Applied Materials Inc. 0.06% 1,361 $249K New
IJH iShares Core S&P Midcap ETF 0.06% 3,983 $247K Add +0.3%
IDV iShares International Select 0.06% 7,152 $247K Add +5.9%
TRV The Travelers Cos Inc. 0.06% 912 $244K Reduce -1.2%
IJR iShares Core S&P Small-Cap E 0.06% 2,217 $242K Add +0.1%
TLT iShares 20+ Year Treasury BD 0.06% 2,737 $242K Reduce -48.9%
VEA Vanguard Ftse Developed ETF 0.06% 4,128 $235K Add +4.6%
ABT Abbott Laboratories 0.06% 1,726 $235K Add +9.7%
BABA Alibaba Group Holding-SP ADR 0.05% 1,995 $226K No change
PAYX Paychex Inc. 0.05% 1,549 $225K Reduce -2.6%
WMT Walmart Inc. 0.05% 2,297 $225K New
IDXX Idexx Laboratories Inc. 0.05% 417 $224K New
AFL Aflac Inc. 0.05% 2,102 $222K No change
JULM FT Vest US Eq Max Buf July 0.05% 6,580 $214K No change
PYPL PayPal Holdings Inc. 0.05% 2,836 $211K New
MPC Marathon Petroleum Corp. 0.05% 1,266 $210K New
GFEB FT Vest US Equity Moderate B 0.05% 5,305 $207K New
QCOM Qualcomm Inc. 0.05% 1,296 $206K New
ET Energy Transfer LP 0.05% 11,274 $204K Reduce -12.0%
APXM FT Vest US Eq Max Buf Apr 0.05% 6,704 $203K New
XEVMX Eaton Vance Cal Muni Bond 0.02% 10,745 $96K Add +1.4%
CRON Cronos Group Inc. 0.02% 50,000 $96K No change
USIO Usio Inc. 0.01% 34,080 $52K No change
TLRY Tilray Brands Inc. 0.01% 100,000 $41K No change

Portfolio Sells Q1 2025 → Q2 2025
IBB iShares Biotechnology ETF Sold out 0.00% −2.85
COWZ Pacer US Cash Cows 100 ETF Reduce -5.8% 2.90% −0.61
SILA Sila Realty Trust Inc. Reduce -6.2% 1.09% −0.41
IWM iShares Russell 2000 ETF Sold out 0.00% −0.26
ICOW Pacer Developed Markets Inte Sold out 0.00% −0.23
CALF PCR US SM CP CSH CWS ETF-Usd Sold out 0.00% −0.22
FDVV Fidelity High Dividend ETF Sold out 0.00% −0.22
JEPI JPMorgan Equity Premium Inco Reduce -2.7% 1.08% −0.20
ACWI iShares MSCI Acwi ETF Reduce -6.4% 1.07% −0.12
BSV Vanguard Short-Term Bond ETF Sold out 0.00% −0.09
TLT iShares 20+ Year Treasury BD Reduce -48.9% 0.06% −0.08
GNOV FT Vest US Equity Moderate B Sold out 0.00% −0.07
IEF iShares 7-10 Year Treasury B Sold out 0.00% −0.07
FIXD First Trust Smith Opportunis Reduce -43.0% 0.06% −0.06
VTI VG Morningstar TS MKT ETF-US Reduce -3.0% 0.85% −0.06
GLD SPDR Gold Shares Reduce -23.3% 0.10% −0.04
UNP Union Pacific Corp. Reduce -0.2% 0.10% −0.02
ET Energy Transfer LP Reduce -12.0% 0.05% −0.02
PAYX Paychex Inc. Reduce -2.6% 0.05% −0.01
CSCO Cisco Systems Inc. Reduce -6.7% 0.14% −0.01
V Visa Inc. Class A Reduce -0.8% 0.08% −0.01
TRV The Travelers Cos Inc. Reduce -1.2% 0.06% −0.01
BA The Boeing Co. Reduce -8.3% 0.43% −0.01
IVW iShares S&P 500 Growth ETF Reduce -4.2% 0.86% −0.01
META Meta Platforms Inc. Class A Reduce -11.0% 0.22% −0.00
SOXX iShares Semiconductor ETF Reduce -7.6% 0.07% +0.00
SMH Vaneck Semiconductor ETF Reduce -3.3% 1.80% +0.18
QQQ Invesco QQQ Trust Series 1 Reduce -0.6% 9.90% +0.19

Portfolio Buys Q1 2025 → Q2 2025
XBI SS SPDR S&P Biotech ETF New 2.50% +2.50
MSFT Microsoft Corp. Add +0.7% 8.11% +1.14
QTUM Defiance Quantum ETF Add +13.9% 3.53% +0.65
AIQ Global X Art Intel & Tech Add +13.4% 3.33% +0.53
CVX Chevron Corp. New 0.31% +0.31
DYNF Ishrs US E F R A ETF-Usd Inc. Add +7.7% 6.30% +0.29
ACWX iShares MSCI Acwi Ex US ETF Add +13.6% 2.83% +0.23
DFEB FT Vest U.S. Equity Deep Buf New 0.17% +0.17
QQQM Invesco Nasdaq 100 ETF Add +248.8% 0.22% +0.16
GAPR FT Vest US Equity Moderate B New 0.14% +0.14
NVDA Nvidia Corp. Add +1.1% 0.58% +0.13
IEMG iShares Core MSCI Emerging Add +10.0% 1.70% +0.11
GJUL FT Vest US Equity Moderate B New 0.07% +0.07
AMAT Applied Materials Inc. New 0.06% +0.06
SPY SS SPDR S&P 500 ETF Trust-US Add +12.8% 0.75% +0.06
AVGO Broadcom Inc. Add +17.0% 0.13% +0.05
WMT Walmart Inc. New 0.05% +0.05
IDXX Idexx Laboratories Inc. New 0.05% +0.05
PYPL PayPal Holdings Inc. New 0.05% +0.05
MPC Marathon Petroleum Corp. New 0.05% +0.05
AMD Advanced Micro Devices Add +42.0% 0.12% +0.05
GFEB FT Vest US Equity Moderate B New 0.05% +0.05
QCOM Qualcomm Inc. New 0.05% +0.05
TSLA Tesla Inc. Add +15.3% 0.26% +0.05
APXM FT Vest US Eq Max Buf Apr New 0.05% +0.05
XLG Invesco S&P 500 Top 50 ETF Add +22.8% 0.26% +0.05
SECT Main Sector Rotation ETF Add +1.5% 5.92% +0.04
FELG Fidelity Enh LRG Cap GWTH Add +46.0% 0.10% +0.03
AMZN Amazon.com Inc. Add +6.8% 0.49% +0.03
TDIV FT Nasdaq Tech DVD Index FD Add +6.0% 0.24% +0.03
HWM Howmet Aerospace Inc. Add +0.5% 0.12% +0.02
GOOGL Alphabet Inc. Class A Add +6.1% 0.34% +0.02
JPM JPMorgan Chase & Co. Add +15.2% 0.10% +0.02
SO The Southern Co. Add +32.6% 0.07% +0.01
VB Vanguard Most SM-Cap ETF-Usd Add +7.7% 2.36% +0.01
LMT Lockheed Martin Corp. Add +22.5% 0.09% +0.01
BAC Bank of America Corp. Add +14.6% 0.07% +0.01
DLR Digital Realty Trust Inc. Add +1.2% 0.08% +0.01
VOO Vanguard S&P 500 ETF Add +5.2% 0.36% +0.00
GOOG Alphabet Inc. Class C Add +3.3% 0.21% +0.00
WFC Wells Fargo & Co. Add +5.9% 0.07% +0.00
IDV iShares International Select Add +5.9% 0.06% +0.00
VEA Vanguard Ftse Developed ETF Add +4.6% 0.06% +0.00
ABT Abbott Laboratories Add +9.7% 0.06% −0.00
PCAR Paccar Inc. Add +15.8% 0.21% −0.00
XEVMX Eaton Vance Cal Muni Bond Add +1.4% 0.02% −0.00
IJH iShares Core S&P Midcap ETF Add +0.3% 0.06% −0.00
PGX Invesco Preferred ETF Add +6.6% 0.07% −0.01
IJR iShares Core S&P Small-Cap E Add +0.1% 0.06% −0.01
HYDB iShares High Yield Systemati Add +6.8% 0.09% −0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 143$542.6MIVV, QQQ, DYNF, QTUM, ACWX
Q1 2026 123$456.9MIVV, QQQ, DYNF, ACWX, BND
Q4 2025 128$468.0MIVV, QQQ, DYNF, MSFT, SECT
Q3 2025 121$453.3MIVV, QQQ, MSFT, DYNF, SECT
Q2 2025 114$417.0MIVV, QQQ, MSFT, DYNF, SECT
Q1 2025 109$363.7MIVV, QQQ, MSFT, DYNF, SECT
Q4 2024 110$367.2MQQQ, IVV, FV, SECT, MSFT
Q3 2024 113$359.8MQQQ, SECT, FV, IVV, MSFT
Q2 2024 100$325.5MQQQ, SECT, FV, MSFT, IVV
Q1 2024 99$287.2MFV, SECT, IVV, QQQ, MSFT