Madrona Financial Services, LLC

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 22, 2026), Madrona Financial Services, LLC reported 128 stock positions worth $468.0 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 13.2% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 9.6%) and Ishrs US E F R A ETF-Usd (DYNF, 6.4%). Compared with Q3 2025, it opened 18 new positions, sold out of 11, added to 32 and reduced 54. The biggest buy was a new position in Red Violet (RDVT) and the biggest sale Microsoft (MSFT, shares −10%).

Most Recent 13F
Q2 2026
Location
EVERETT, WA
CIK
0001578370
Portfolio Value
$468.0M (Q4 2025)
SEC Filing
0001578370-26-000002 ↗ filed Jan 22, 2026

Holdings Value

0$200.0M$400.0M$600.0M Q1 2024: $287.2M Q1 2024 Q2 2024: $325.5M Q2 2024 Q3 2024: $359.8M Q3 2024 Q4 2024: $367.2M Q4 2024 Q1 2025: $363.7M Q1 2025 Q2 2025: $417.0M Q2 2025 Q3 2025: $453.3M Q3 2025 Q4 2025: $468.0M $468.0M Q4 2025 Q1 2026: $456.9M Q1 2026 Q2 2026: $542.6M Q2 2026

Holdings 128 stocks · $468.0M
IVV iShares Core S&P 500 ETF 13.20% 90,207 $61.8M Reduce -0.0%
QQQ Invesco QQQ Trust Series 1 9.58% 72,973 $44.8M Reduce -1.7%
DYNF Ishrs US E F R A ETF-Usd Inc. 6.37% 490,220 $29.8M Add +0.2%
MSFT Microsoft Corp. 6.08% 58,812 $28.4M Reduce -9.7%
SECT Main Sector Rotation ETF 5.89% 427,232 $27.6M Reduce -0.5%
FV First Trust DW Focus 5 Fund 5.40% 401,734 $25.3M Add +1.0%
QTUM Defiance Quantum ETF 3.68% 157,187 $17.2M Reduce -1.9%
AIQ Global X Art Intel & Tech 3.45% 317,437 $16.1M Reduce -0.7%
XBI SS SPDR S&P Biotech ETF 3.31% 126,951 $15.5M Reduce -1.2%
COWZ Pacer US Cash Cows 100 ETF 2.87% 223,104 $13.4M Add +1.1%
ACWX iShares MSCI Acwi Ex US ETF 2.82% 196,595 $13.2M Add +0.7%
BND Vanguard Total Bond Market 2.78% 175,602 $13.0M Add +1.5%
XMHQ Invesco S&P Midcap Qual ETF 2.64% 120,448 $12.3M Add +2.4%
VB Vanguard Most SM-Cap ETF-Usd 2.35% 42,603 $11.0M Add +0.9%
AAPL Apple Inc. 2.25% 38,645 $10.5M Reduce -0.4%
SMH Vaneck Semiconductor ETF 2.02% 26,261 $9.5M Reduce -2.2%
IEMG iShares Core MSCI Emerging 1.77% 123,313 $8.3M Add +1.5%
BUFR FT Vest Lad Buffervetf-Usd I 1.56% 212,427 $7.3M Add +0.7%
VTI VG Morningstar TS MKT ETF-US 1.16% 16,224 $5.4M Add +38.7%
COST Costco Wholesale Corp. 1.06% 5,760 $5.0M Add +0.2%
JEPI JPMorgan Equity Premium Inco 1.01% 82,493 $4.7M Add +1.7%
BUYW Main Buywrite ETF 1.01% 328,498 $4.7M Add +1.5%
ACWI iShares MSCI Acwi ETF 0.98% 32,302 $4.6M Reduce -1.9%
SILA Sila Realty Trust Inc. 0.87% 174,029 $4.1M Reduce -8.3%
IVW iShares S&P 500 Growth ETF 0.77% 29,096 $3.6M Reduce -6.4%
NVDA Nvidia Corp. 0.76% 19,100 $3.6M Add +20.0%
SPY SS SPDR S&P 500 ETF Trust-US 0.72% 4,932 $3.4M Reduce -0.0%
AGG iShares Core U.S. Aggregate 0.67% 31,513 $3.1M Reduce -0.2%
BRK.B Berkshire Hathaway Inc. Class B 0.64% 5,972 $3.0M Reduce -5.2%
GOOGL Alphabet Inc. Class A 0.54% 8,088 $2.5M Reduce -0.5%
AMZN Amazon.com Inc. 0.48% 9,773 $2.3M Add +6.8%
RDVT Red Violet Inc. 0.45% 36,768 $2.1M New
BPRE Bluerock Private Real Estate 0.40% 125,293 $1.9M New
GOOG Alphabet Inc. Class C 0.38% 5,704 $1.8M Add +13.5%
BA The Boeing Co. 0.37% 7,942 $1.7M Reduce -6.6%
VOO Vanguard S&P 500 ETF 0.35% 2,615 $1.6M Add +0.0%
DNOV FT Vest US Equity Deep Buffe 0.32% 31,081 $1.5M New
TSLA Tesla Inc. 0.32% 3,337 $1.5M Add +0.8%
CVX Chevron Corp. 0.29% 9,054 $1.4M Reduce -0.6%
MARM Ftvestus Max Buff ETF March 0.29% 41,182 $1.4M No change
XLG Invesco S&P 500 Top 50 ETF 0.26% 20,381 $1.2M No change
TDIV FT Nasdaq Tech DVD Index FD 0.22% 10,856 $1.1M Reduce -2.6%
PCAR Paccar Inc. 0.21% 8,944 $979K Reduce -4.6%
HD Home Depot Inc. 0.20% 2,720 $936K Reduce -4.4%
AMD Advanced Micro Devices 0.20% 4,268 $914K Add +14.0%
SBUX Starbucks Corp. 0.19% 10,420 $877K Reduce -11.2%
DECM FT Vest US Eq Max Buf Dec 0.18% 26,158 $859K Add +120.7%
QQQM Invesco Nasdaq 100 ETF 0.17% 3,158 $799K Reduce -29.4%
AVGO Broadcom Inc. 0.16% 2,215 $767K Add +3.6%
DOCT FT Vest U.S. Equity Deep Buf 0.16% 17,238 $763K New
BRK.A Berkshire Hathaway Inc. Class A 0.16% 1 $755K No change
DFEB FT Vest U.S. Equity Deep Buf 0.16% 15,768 $752K No change
META Meta Platforms Inc. Class A 0.16% 1,139 $752K Reduce -2.1%
GMAR FT Vest US Equity Moderate B 0.14% 16,039 $657K No change
CSCO Cisco Systems Inc. 0.14% 8,485 $654K Add +2.1%
NOVM FT Vest US Eq Max Buf Nov 0.14% 19,809 $651K Add +82.1%
DFUS Dimensional US Eq MKT ETF 0.14% 8,547 $634K No change
AMLP Alerian MLP ETF 0.13% 13,080 $615K New
GLD SPDR Gold Shares 0.13% 1,533 $608K Add +12.1%
GAPR FT Vest US Equity Moderate B 0.13% 15,173 $607K No change
OCTM FT Vest US Eq Max Buf Oct 0.13% 18,531 $605K New
ABBV Abbvie Inc. 0.13% 2,626 $600K Reduce -0.3%
DVY iShares Select Dividend ETF 0.12% 4,092 $578K Reduce -1.5%
XMPT Vaneck Cef Muni Income ETF 0.12% 26,222 $574K Reduce -2.0%
CCB Coastal Financial Corp. 0.12% 4,865 $557K Reduce -73.7%
GDEC FT Vest US Equity Moderate B 0.12% 14,515 $549K No change
PFFD Global X US Preferred ETF 0.11% 27,712 $524K Reduce -1.6%
EPRF Innovat S&P Invest GRD Pref 0.11% 29,594 $521K Reduce -1.6%
VYM Vanguard High DVD Yield ETF 0.11% 3,587 $515K Reduce -1.6%
FSK FS KKR Capital Corp. 0.11% 33,514 $496K New
FELG Fidelity Enh LRG Cap GWTH 0.10% 11,706 $488K No change
JPM JPMorgan Chase & Co. 0.10% 1,450 $467K Reduce -4.5%
CI The Cigna Group 0.10% 1,652 $455K Reduce -0.8%
SPBU Allizim BUF15 Uncpd Aloc ETF 0.10% 16,105 $453K New
LLY Eli Lilly & Co. 0.09% 396 $426K Add +0.3%
SOXX iShares Semiconductor ETF 0.09% 1,405 $423K No change
MU Micron Technology Inc. 0.09% 1,473 $420K Reduce -2.3%
VIG Vanguard Dividend Apprec ETF 0.09% 1,907 $419K Reduce -11.1%
ABFL Abacus FCF Leaders ETF 0.09% 5,678 $405K No change
JULM FT Vest US Eq Max Buf July 0.08% 11,162 $375K No change
DDEC FT Vest U.S. Equity Deep Buf 0.08% 8,218 $371K New
WFC Wells Fargo & Co. 0.08% 3,893 $363K Add +0.8%
HYDB iShares High Yield Systemati 0.08% 7,578 $359K Reduce -1.3%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.07% 6,369 $350K Reduce -2.4%
AMAT Applied Materials Inc. 0.07% 1,344 $345K Reduce -0.9%
HWM Howmet Aerospace Inc. 0.07% 1,660 $340K Reduce -39.6%
PG The Procter & Gamble Co. 0.07% 2,312 $331K Add +0.1%
MCD McDonald's Corp. 0.07% 1,047 $320K Reduce -1.0%
V Visa Inc. Class A 0.07% 891 $312K Reduce -6.3%
BABA Alibaba Group Holding-SP ADR 0.07% 2,115 $310K Add +6.0%
ADP Automatic Data Processing 0.06% 1,153 $297K Reduce -0.9%
IDXX Idexx Laboratories Inc. 0.06% 431 $292K Add +2.4%
SO The Southern Co. 0.06% 3,330 $290K Reduce -1.7%
GJUL FT Vest US Equity Moderate B 0.06% 7,020 $290K No change
GMAY FT Vest U.S. Equity Moderate 0.06% 6,981 $288K No change
GAUG FT Vest US Equity Moderate B 0.06% 7,308 $287K No change
CENX Century Aluminum Company 0.06% 7,250 $284K No change
PGX Invesco Preferred ETF 0.06% 25,151 $283K Add +1.3%
CRM Salesforce Inc. 0.06% 1,046 $277K Reduce -0.9%
UNP Union Pacific Corp. 0.06% 1,189 $275K Reduce -32.1%
IDV iShares International Select 0.06% 6,873 $271K Reduce -2.0%
TRV The Travelers Cos Inc. 0.06% 910 $264K No change
AUGM FT Vest US Eq Max Buf Aug 0.06% 7,717 $263K No change
FISV Fiserv Inc. 0.06% 3,908 $263K Add +1.2%
NEAR iShares SH Dba ETF Usd Inc. 0.06% 5,135 $262K No change
DBRG Digitalbridge Group Inc. 0.06% 17,039 $261K New
WMT Walmart Inc. 0.06% 2,333 $260K Reduce -2.9%
PYPL PayPal Holdings Inc. 0.06% 4,416 $258K New
JNJ Johnson & Johnson 0.06% 1,243 $257K Reduce -3.0%
INTC Intel Corp. 0.05% 6,866 $253K Reduce -3.1%
IYW iShares Ustechnology ETF 0.05% 1,160 $232K New
AFL Aflac Inc. 0.05% 2,086 $230K Reduce -0.8%
PHYS Sprott Physical Gold Trust 0.05% 6,890 $228K New
VEA Vanguard Ftse Developed ETF 0.05% 3,522 $220K Reduce -13.6%
IBB iShares Biotechnology ETF 0.05% 1,300 $219K New
NEE Nextera Energy Inc. 0.05% 2,705 $217K Add +0.7%
IJR iShares Core S&P Small-Cap E 0.05% 1,800 $216K Reduce -18.9%
QCOM Qualcomm Inc. 0.05% 1,256 $215K Reduce -3.7%
CAT Caterpillar Inc. 0.05% 375 $215K New
APXM FT Vest US Eq Max Buf Apr 0.04% 6,704 $208K No change
SLV iShares Silver Trust 0.04% 3,215 $207K New
QMAR FT Vest Nasdaq-100 Buffer Et 0.04% 6,250 $206K No change
MPC Marathon Petroleum Corp. 0.04% 1,266 $206K No change
DES Wisdomtree US Smallcap Divid 0.04% 6,113 $204K Reduce -1.3%
DFAS Dimensional US Small Cap ETF 0.04% 2,899 $202K New
CRON Cronos Group Inc. 0.03% 50,000 $132K No change
ILPT Industrial Logistics Propert 0.02% 20,888 $116K New
TLRY Tilray Brands Inc. 0.02% 10,000 $90K No change

Portfolio Sells Q3 2025 → Q4 2025
MSFT Microsoft Corp. Reduce -9.7% 6.08% −1.36
CCB Coastal Financial Corp. Reduce -73.7% 0.12% −0.32
QQQ Invesco QQQ Trust Series 1 Reduce -1.7% 9.58% −0.25
SILA Sila Realty Trust Inc. Reduce -8.3% 0.87% −0.18
IVV iShares Core S&P 500 ETF Reduce -0.0% 13.20% −0.12
LMT Lockheed Martin Corp. Sold out 0.00% −0.09
SECT Main Sector Rotation ETF Reduce -0.5% 5.89% −0.08
DLR Digital Realty Trust Inc. Sold out 0.00% −0.08
QQQM Invesco Nasdaq 100 ETF Reduce -29.4% 0.17% −0.07
IVW iShares S&P 500 Growth ETF Reduce -6.4% 0.77% −0.06
IJH iShares Core S&P Midcap ETF Sold out 0.00% −0.06
BRK.B Berkshire Hathaway Inc. Class B Reduce -5.2% 0.64% −0.06
HD Home Depot Inc. Reduce -4.4% 0.20% −0.05
ORCL Oracle Corp. Sold out 0.00% −0.05
ABT Abbott Laboratories Sold out 0.00% −0.05
XOM Exxon Mobil Corp. Sold out 0.00% −0.05
GFEB FT Vest US Equity Moderate B Sold out 0.00% −0.05
URI United Rentals Inc. Sold out 0.00% −0.05
HWM Howmet Aerospace Inc. Reduce -39.6% 0.07% −0.05
ET Energy Transfer LP Sold out 0.00% −0.04
BA The Boeing Co. Reduce -6.6% 0.37% −0.04
UNP Union Pacific Corp. Reduce -32.1% 0.06% −0.03
AIQ Global X Art Intel & Tech Reduce -0.7% 3.45% −0.03
SBUX Starbucks Corp. Reduce -11.2% 0.19% −0.03
META Meta Platforms Inc. Class A Reduce -2.1% 0.16% −0.03
ACWI iShares MSCI Acwi ETF Reduce -1.9% 0.98% −0.03
QTUM Defiance Quantum ETF Reduce -1.9% 3.68% −0.03
AGG iShares Core U.S. Aggregate Reduce -0.2% 0.67% −0.03
XEVMX Eaton Vance Cal Muni Bond Sold out 0.00% −0.02
TDIV FT Nasdaq Tech DVD Index FD Reduce -2.6% 0.22% −0.02
CVX Chevron Corp. Reduce -0.6% 0.29% −0.02
VIG Vanguard Dividend Apprec ETF Reduce -11.1% 0.09% −0.01
IJR iShares Core S&P Small-Cap E Reduce -18.9% 0.05% −0.01
ADP Automatic Data Processing Reduce -0.9% 0.06% −0.01
USIO Usio Inc. Sold out 0.00% −0.01
EPRF Innovat S&P Invest GRD Pref Reduce -1.6% 0.11% −0.01
CI The Cigna Group Reduce -0.8% 0.10% −0.01
SO The Southern Co. Reduce -1.7% 0.06% −0.01
PFFD Global X US Preferred ETF Reduce -1.6% 0.11% −0.01
DVY iShares Select Dividend ETF Reduce -1.5% 0.12% −0.01
VEA Vanguard Ftse Developed ETF Reduce -13.6% 0.05% −0.01
XMPT Vaneck Cef Muni Income ETF Reduce -2.0% 0.12% −0.01
ABBV Abbvie Inc. Reduce -0.3% 0.13% −0.01
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.0% 0.72% −0.01
JPM JPMorgan Chase & Co. Reduce -4.5% 0.10% −0.01
V Visa Inc. Class A Reduce -6.3% 0.07% −0.00
HYDB iShares High Yield Systemati Reduce -1.3% 0.08% −0.00
VYM Vanguard High DVD Yield ETF Reduce -1.6% 0.11% −0.00
AFL Aflac Inc. Reduce -0.8% 0.05% −0.00
MCD McDonald's Corp. Reduce -1.0% 0.07% −0.00

Portfolio Buys Q3 2025 → Q4 2025
RDVT Red Violet Inc. New 0.45% +0.45
BPRE Bluerock Private Real Estate New 0.40% +0.40
DNOV FT Vest US Equity Deep Buffe New 0.32% +0.32
VTI VG Morningstar TS MKT ETF-US Add +38.7% 1.16% +0.32
DOCT FT Vest U.S. Equity Deep Buf New 0.16% +0.16
AMLP Alerian MLP ETF New 0.13% +0.13
OCTM FT Vest US Eq Max Buf Oct New 0.13% +0.13
GOOG Alphabet Inc. Class C Add +13.5% 0.38% +0.11
FSK FS KKR Capital Corp. New 0.11% +0.11
NVDA Nvidia Corp. Add +20.0% 0.76% +0.11
DECM FT Vest US Eq Max Buf Dec Add +120.7% 0.18% +0.10
SPBU Allizim BUF15 Uncpd Aloc ETF New 0.10% +0.10
DDEC FT Vest U.S. Equity Deep Buf New 0.08% +0.08
COWZ Pacer US Cash Cows 100 ETF Add +1.1% 2.87% +0.07
NOVM FT Vest US Eq Max Buf Nov Add +82.1% 0.14% +0.06
AMD Advanced Micro Devices Add +14.0% 0.20% +0.06
DBRG Digitalbridge Group Inc. New 0.06% +0.06
PYPL PayPal Holdings Inc. New 0.06% +0.06
IYW iShares Ustechnology ETF New 0.05% +0.05
PHYS Sprott Physical Gold Trust New 0.05% +0.05
IBB iShares Biotechnology ETF New 0.05% +0.05
CAT Caterpillar Inc. New 0.05% +0.05
SLV iShares Silver Trust New 0.04% +0.04
DFAS Dimensional US Small Cap ETF New 0.04% +0.04
AMZN Amazon.com Inc. Add +6.8% 0.48% +0.04
ILPT Industrial Logistics Propert New 0.02% +0.02
LLY Eli Lilly & Co. Add +0.3% 0.09% +0.02
GLD SPDR Gold Shares Add +12.1% 0.13% +0.02
ACWX iShares MSCI Acwi Ex US ETF Add +0.7% 2.82% +0.02
CSCO Cisco Systems Inc. Add +2.1% 0.14% +0.01
AVGO Broadcom Inc. Add +3.6% 0.16% +0.01
WFC Wells Fargo & Co. Add +0.8% 0.08% +0.01
IEMG iShares Core MSCI Emerging Add +1.5% 1.77% +0.00
IDXX Idexx Laboratories Inc. Add +2.4% 0.06% +0.00
NEE Nextera Energy Inc. Add +0.7% 0.05% +0.00
BUFR FT Vest Lad Buffervetf-Usd I Add +0.7% 1.56% −0.00
VOO Vanguard S&P 500 ETF Add +0.0% 0.35% −0.00
PGX Invesco Preferred ETF Add +1.3% 0.06% −0.00
TSLA Tesla Inc. Add +0.8% 0.32% −0.00
PG The Procter & Gamble Co. Add +0.1% 0.07% −0.01
BUYW Main Buywrite ETF Add +1.5% 1.01% −0.01
BABA Alibaba Group Holding-SP ADR Add +6.0% 0.07% −0.01
JEPI JPMorgan Equity Premium Inco Add +1.7% 1.01% −0.01
VB Vanguard Most SM-Cap ETF-Usd Add +0.9% 2.35% −0.02
DYNF Ishrs US E F R A ETF-Usd Inc. Add +0.2% 6.37% −0.02
FV First Trust DW Focus 5 Fund Add +1.0% 5.40% −0.03
FISV Fiserv Inc. Add +1.2% 0.06% −0.05
BND Vanguard Total Bond Market Add +1.5% 2.78% −0.06
XMHQ Invesco S&P Midcap Qual ETF Add +2.4% 2.64% −0.09
COST Costco Wholesale Corp. Add +0.2% 1.06% −0.11

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 143$542.6MIVV, QQQ, DYNF, QTUM, ACWX
Q1 2026 123$456.9MIVV, QQQ, DYNF, ACWX, BND
Q4 2025 128$468.0MIVV, QQQ, DYNF, MSFT, SECT
Q3 2025 121$453.3MIVV, QQQ, MSFT, DYNF, SECT
Q2 2025 114$417.0MIVV, QQQ, MSFT, DYNF, SECT
Q1 2025 109$363.7MIVV, QQQ, MSFT, DYNF, SECT
Q4 2024 110$367.2MQQQ, IVV, FV, SECT, MSFT
Q3 2024 113$359.8MQQQ, SECT, FV, IVV, MSFT
Q2 2024 100$325.5MQQQ, SECT, FV, MSFT, IVV
Q1 2024 99$287.2MFV, SECT, IVV, QQQ, MSFT