Strategic Family Wealth Counselors, L.L.C.

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 14, 2024), Strategic Family Wealth Counselors, L.L.C. reported 118 stock positions worth $253.1 million. Its top holding was Roblox Class A (RBLX) at 7.6% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 4.5%) and Schwab US DVD Equity ETF (SCHD, 4.4%). Compared with Q4 2023, it opened 6 new positions, sold out of 5, added to 56 and reduced 22. The biggest buy was a new position in Nvidia (NVDA) and the biggest sale Apple (AAPL, shares −20%).

Most Recent 13F
Q2 2026
Location
FAIRFIELD, NJ
CIK
0001729755
Portfolio Value
$253.1M (Q1 2024)
SEC Filing
0001221073-24-000044 ↗ filed May 14, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $253.1M $253.1M Q1 2024 Q2 2024: $263.0M Q2 2024 Q3 2024: $285.8M Q3 2024 Q4 2024: $307.1M Q4 2024 Q1 2025: $307.6M Q1 2025 Q2 2025: $351.0M Q2 2025 Q3 2025: $388.6M Q3 2025 Q4 2025: $445.5M Q4 2025 Q1 2026: $380.6M Q1 2026 Q2 2026: $429.9M Q2 2026

Holdings 118 stocks · $253.1M
RBLX Roblox Corp. Class A 7.55% 500,703 $19.1M Add +0.0%
SCHG Schwab US Large-Cap Growth 4.48% 122,255 $11.3M Add +4.0%
SCHD Schwab US DVD Equity ETF 4.41% 138,339 $11.2M Add +3.6%
UBER Uber Technologies Inc. 3.77% 124,068 $9.6M Add +0.0%
SCHX Schwab US Large-Cap ETF 3.64% 148,327 $9.2M Add +1.4%
SCHM Schwab US Mid Cap ETF 3.41% 105,946 $8.6M Add +5.5%
CGGR Cap Group Growth Equity 3.37% 266,839 $8.5M Add +1.6%
SPY SS SPDR S&P 500 ETF Trust-US 3.31% 16,023 $8.4M Reduce -3.0%
VYM Vanguard High DVD Yield ETF 3.29% 68,817 $8.3M Add +1.9%
SCHA Schwab US Small-Cap ETF 3.22% 165,387 $8.1M Add +7.8%
RSP Invesco S&P 500 Equal Weight 2.92% 43,569 $7.4M Add +6.3%
SDY SS SPDR S&P Dividend ETF 2.83% 54,504 $7.2M Add +1.9%
DLN Wisdomtree US Largecap Divid 2.56% 89,734 $6.5M Add +3.0%
ARKK ARK Innovation ETF 2.48% 125,323 $6.3M Add +0.3%
FVD First Trust Value Line DVD 2.46% 147,306 $6.2M Add +2.4%
SPLV Invesco S&P 500 Low Volatili 2.40% 92,338 $6.1M Reduce -0.3%
SCHB Schwab US Broad Market ETF 2.05% 85,055 $5.2M Add +0.8%
VTV Vanguard Mrngstr Val ETF-Aui 1.98% 30,724 $5.0M Add +2.2%
PFE Pfizer Inc. 1.92% 175,459 $4.9M Reduce -0.0%
AAPL Apple Inc. 1.83% 26,978 $4.6M Reduce -20.4%
IWF iShares Russell 1000 Growth 1.80% 13,539 $4.6M Add +1.9%
BSCO Invesco Bulletshares 2024 CB 1.73% 208,247 $4.4M Add +5.5%
COWZ Pacer US Cash Cows 100 ETF 1.40% 61,059 $3.5M Add +30.7%
JPST JPMorgan Ultra-Short Income 1.36% 68,214 $3.4M Add +6.2%
HDV iShares Core High Dividend E 1.22% 27,930 $3.1M Add +2.3%
MSFT Microsoft Corp. 1.21% 7,276 $3.1M Reduce -1.1%
VNLA Janus Henderson Short Durati 1.17% 60,926 $3.0M Add +9.3%
AOR iShares Core 60/40 Balanced 1.16% 52,895 $2.9M Reduce -25.5%
QQQ Invesco QQQ Trust Series 1 1.13% 6,437 $2.9M Reduce -12.5%
NVDA Nvidia Corp. 1.07% 2,993 $2.7M New
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.97% 9,825 $2.5M Add +2.0%
CGCP Cap Group Core Plus Income 0.92% 103,127 $2.3M Add +22.7%
VB Vanguard Most SM-Cap ETF-Usd 0.91% 10,117 $2.3M Add +0.5%
USMV iShares MSCI USA Min Vol Fac 0.85% 25,611 $2.1M No change
MPC Marathon Petroleum Corp. 0.83% 10,379 $2.1M No change
V Visa Inc. Class A 0.79% 7,197 $2.0M No change
VUG Vanguard Mrngstar GR ETF-Sui 0.77% 5,694 $2.0M Add +17.5%
SCHF Schwab Intl Equity ETF 0.70% 45,258 $1.8M Reduce -0.0%
GSLC Goldman Activebeta US LC ETF 0.68% 16,600 $1.7M Add +0.2%
PNC PNC Financial Services Group 0.65% 10,159 $1.6M Add +0.0%
SHM SS SPDR N Ice St Muni ETF 0.54% 28,889 $1.4M No change
VT Vanguard Tot World STK ETF 0.54% 12,361 $1.4M Add +11.9%
VGT Vanguard Info Tech ETF 0.52% 2,531 $1.3M Reduce -2.2%
TWLO Twilio Inc. Class A 0.51% 20,984 $1.3M No change
IWR iShares Russell Mid-Cap ETF 0.50% 14,954 $1.3M No change
VOO Vanguard S&P 500 ETF 0.49% 2,598 $1.2M Add +65.8%
BSCP Invesco Bulletshares 2025 CB 0.49% 60,575 $1.2M Add +25.6%
EXCHANGE TRADED CONCEPTS TRU 0.40% 77,692 $1.0M No change
ACWI iShares MSCI Acwi ETF 0.39% 9,066 $998K Reduce -51.3%
IWS iShares Russell Mid-Cap Valu 0.39% 7,850 $984K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.38% 7,951 $973K Add +7.5%
AMZN Amazon.com Inc. 0.38% 5,369 $968K Add +4.6%
IWV iShares Russell 3000 ETF 0.32% 2,674 $802K No change
MUB iShares National Muni Bond E 0.28% 6,639 $714K Reduce -14.8%
JPM JPMorgan Chase & Co. 0.28% 3,556 $712K Add +0.3%
TOTL SS Doubleline TR Tact ETF 0.27% 16,980 $680K Add +9.6%
DON Wisdomtree US Midcap Dividen 0.27% 13,853 $676K Reduce -7.9%
META Meta Platforms Inc. Class A 0.27% 1,390 $675K Add +1.1%
SCHC Schwab Intl Small-Cap Equity 0.24% 17,228 $617K Reduce -54.9%
RDVY First Trust Rising Dividend 0.24% 10,975 $616K Add +3.8%
UNP Union Pacific Corp. 0.23% 2,343 $576K No change
FIXD First Trust Smith Opportunis 0.22% 12,615 $550K New
UNH Unitedhealth Group Inc. 0.22% 1,110 $549K Add +0.9%
ABBV Abbvie Inc. 0.21% 2,919 $532K Add +2.6%
RS Reliance Inc. 0.21% 1,584 $529K Add +0.4%
VZ Verizon Communications Inc. 0.21% 12,411 $521K Reduce -5.5%
UTG Reaves Utility Income Fund 0.20% 18,438 $497K Add +78.3%
JNJ Johnson & Johnson 0.17% 2,758 $436K Reduce -6.3%
CL Colgate-Palmolive Co. 0.17% 4,689 $422K No change
XOM Exxon Mobil Corp. 0.16% 3,556 $413K Reduce -18.1%
IHDG Wisdomtree International Hed 0.16% 8,975 $412K Add +0.0%
COST Costco Wholesale Corp. 0.16% 562 $412K Reduce -0.3%
UFOX Defiance Space and Connectiv 0.16% 10,382 $406K Reduce -23.1%
XLF SS Financial Select Sector 0.16% 9,559 $403K Add +0.3%
XLY SS Consumer Disc Select Sect 0.15% 2,000 $368K No change
TGT Target Corp. 0.14% 2,064 $366K No change
JEPI JPMorgan Equity Premium Inco 0.14% 6,319 $366K Add +20.7%
IVE iShares S&P 500 Value ETF 0.14% 1,941 $363K No change
IVV iShares Core S&P 500 ETF 0.14% 688 $361K Add +2.8%
T AT&T Inc. 0.14% 19,781 $348K Reduce -6.9%
DGRW Wisdomtree U.S. Quality Divi 0.14% 4,504 $343K Add +3.6%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.14% 862 $343K Add +0.1%
RWO State Street SPDR Dow Jones 0.13% 7,847 $336K Add +9.2%
DVY iShares Select Dividend ETF 0.12% 2,566 $316K Reduce -21.0%
TSM Taiwan Semiconductor-SP ADR 0.12% 2,250 $306K Add +7.1%
AMGN Amgen Inc. 0.12% 1,050 $299K No change
HSY The Hershey Co. 0.12% 1,527 $297K No change
MRO Marathon Oil Corp. 0.12% 10,326 $293K No change
BXMT Blackstone Mortgage Tru Class A 0.11% 14,350 $286K New
PWB Invesco Large Cap Growth ETF 0.11% 3,197 $285K No change
AOA iShares Core 80/20 Aggressiv 0.11% 3,831 $281K No change
MRK Merck & Co. Inc. 0.11% 2,119 $280K No change
VXF Vanguard Extended Market ETF 0.11% 1,585 $278K Add +0.2%
IWD iShares Russell 1000 Value E 0.11% 1,520 $272K Add +9.9%
GSIE Goldman Sachs Activebeta Int 0.11% 7,928 $272K Add +0.8%
TXN Texas Instruments Inc. 0.11% 1,560 $272K No change
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.11% 8,316 $270K No change
SCHV Schwab US Large-Cap Value 0.11% 3,551 $270K No change
IVW iShares S&P 500 Growth ETF 0.10% 3,121 $264K New
VTRS Viatris Inc. 0.10% 21,480 $256K No change
TSLA Tesla Inc. 0.10% 1,448 $255K Add +0.2%
PAYX Paychex Inc. 0.10% 2,012 $247K No change
VIG Vanguard Dividend Apprec ETF 0.10% 1,353 $247K New
XLE SS Energy Select Sector 0.10% 2,573 $243K Add +4.5%
WRBY Warby Parker Inc. Class A 0.09% 17,306 $236K No change
USB US Bancorp 0.09% 5,137 $230K No change
PEP Pepsico Inc. 0.09% 1,256 $220K Add +0.2%
CSCO Cisco Systems Inc. 0.09% 4,397 $219K Add +4.9%
UPST Upstart Holdings Inc. 0.08% 7,992 $215K No change
SCHH Schwab US REIT ETF 0.08% 10,314 $209K Reduce -7.8%
PG The Procter & Gamble Co. 0.08% 1,285 $208K Reduce -28.0%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.08% 5,465 $207K New
VLY Valley National Bancorp 0.08% 25,948 $207K No change
ITW Illinois Tool Works 0.08% 764 $205K No change
YEXT Yext Inc. 0.03% 14,311 $86K No change
SIRI Sirius XM Holdings Inc. 0.03% 18,482 $72K No change
SEELQ Seelos Therapeutics Inc. 0.01% 30,010 $18K No change
CLOV Clover Health Investments Co. 0.00% 12,263 $10K No change

Portfolio Sells Q4 2023 → Q1 2024
AAPL Apple Inc. Reduce -20.4% 1.83% −0.91
DIAL Columbia Divers Fix Inc. ETF Sold out 0.00% −0.55
AOR iShares Core 60/40 Balanced Reduce -25.5% 1.16% −0.42
ACWI iShares MSCI Acwi ETF Reduce -51.3% 0.39% −0.40
SCHC Schwab Intl Small-Cap Equity Reduce -54.9% 0.24% −0.32
PFE Pfizer Inc. Reduce -0.0% 1.92% −0.19
VTEB Vanguard Tax-Exempt Bond ETF Sold out 0.00% −0.17
SO The Southern Co. Sold out 0.00% −0.14
BA The Boeing Co. Sold out 0.00% −0.14
QQQ Invesco QQQ Trust Series 1 Reduce -12.5% 1.13% −0.13
VBK Van Morst SML-Cap Gro-Usd Inc. Sold out 0.00% −0.09
MUB iShares National Muni Bond E Reduce -14.8% 0.28% −0.07
UFOX Defiance Space and Connectiv Reduce -23.1% 0.16% −0.04
DVY iShares Select Dividend ETF Reduce -21.0% 0.12% −0.03
SPLV Invesco S&P 500 Low Volatili Reduce -0.3% 2.40% −0.03
PG The Procter & Gamble Co. Reduce -28.0% 0.08% −0.03
JNJ Johnson & Johnson Reduce -6.3% 0.17% −0.02
DON Wisdomtree US Midcap Dividen Reduce -7.9% 0.27% −0.02
XOM Exxon Mobil Corp. Reduce -18.1% 0.16% −0.02
SCHH Schwab US REIT ETF Reduce -7.8% 0.08% −0.01
T AT&T Inc. Reduce -6.9% 0.14% −0.01
SCHF Schwab Intl Equity ETF Reduce -0.0% 0.70% −0.00
VZ Verizon Communications Inc. Reduce -5.5% 0.21% −0.00
VGT Vanguard Info Tech ETF Reduce -2.2% 0.52% −0.00
COST Costco Wholesale Corp. Reduce -0.3% 0.16% +0.01
SPY SS SPDR S&P 500 ETF Trust-US Reduce -3.0% 3.31% +0.02
MSFT Microsoft Corp. Reduce -1.1% 1.21% +0.05

Portfolio Buys Q4 2023 → Q1 2024
NVDA Nvidia Corp. New 1.07% +1.07
UBER Uber Technologies Inc. Add +0.0% 3.77% +0.57
SCHG Schwab US Large-Cap Growth Add +4.0% 4.48% +0.39
COWZ Pacer US Cash Cows 100 ETF Add +30.7% 1.40% +0.38
CGGR Cap Group Growth Equity Add +1.6% 3.37% +0.27
SCHM Schwab US Mid Cap ETF Add +5.5% 3.41% +0.24
FIXD First Trust Smith Opportunis New 0.22% +0.22
VOO Vanguard S&P 500 ETF Add +65.8% 0.49% +0.21
RSP Invesco S&P 500 Equal Weight Add +6.3% 2.92% +0.20
SCHA Schwab US Small-Cap ETF Add +7.8% 3.22% +0.18
SCHX Schwab US Large-Cap ETF Add +1.4% 3.64% +0.18
SCHD Schwab US DVD Equity ETF Add +3.6% 4.41% +0.15
VUG Vanguard Mrngstar GR ETF-Sui Add +17.5% 0.77% +0.14
DLN Wisdomtree US Largecap Divid Add +3.0% 2.56% +0.14
VYM Vanguard High DVD Yield ETF Add +1.9% 3.29% +0.13
CGCP Cap Group Core Plus Income Add +22.7% 0.92% +0.12
IWF iShares Russell 1000 Growth Add +1.9% 1.80% +0.11
BXMT Blackstone Mortgage Tru Class A New 0.11% +0.11
DIS The Walt Disney Co. Add +7.5% 0.38% +0.10
IVW iShares S&P 500 Growth ETF New 0.10% +0.10
VIG Vanguard Dividend Apprec ETF New 0.10% +0.10
VTV Vanguard Mrngstr Val ETF-Aui Add +2.2% 1.98% +0.09
SCHB Schwab US Broad Market ETF Add +0.8% 2.05% +0.08
BAC Bank of America Corp. New 0.08% +0.08
UTG Reaves Utility Income Fund Add +78.3% 0.20% +0.08
BSCP Invesco Bulletshares 2025 CB Add +25.6% 0.49% +0.08
VT Vanguard Tot World STK ETF Add +11.9% 0.54% +0.06
META Meta Platforms Inc. Class A Add +1.1% 0.27% +0.06
AMZN Amazon.com Inc. Add +4.6% 0.38% +0.06
HDV iShares Core High Dividend E Add +2.3% 1.22% +0.05
VNLA Janus Henderson Short Durati Add +9.3% 1.17% +0.04
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +2.0% 0.97% +0.03
TSM Taiwan Semiconductor-SP ADR Add +7.1% 0.12% +0.03
GSLC Goldman Activebeta US LC ETF Add +0.2% 0.68% +0.03
JPM JPMorgan Chase & Co. Add +0.3% 0.28% +0.03
ABBV Abbvie Inc. Add +2.6% 0.21% +0.03
RS Reliance Inc. Add +0.4% 0.21% +0.02
SDY SS SPDR S&P Dividend ETF Add +1.9% 2.83% +0.02
JEPI JPMorgan Equity Premium Inco Add +20.7% 0.14% +0.02
RDVY First Trust Rising Dividend Add +3.8% 0.24% +0.01
VB Vanguard Most SM-Cap ETF-Usd Add +0.5% 0.91% +0.01
FVD First Trust Value Line DVD Add +2.4% 2.46% +0.01
IWD iShares Russell 1000 Value E Add +9.9% 0.11% +0.01
XLE SS Energy Select Sector Add +4.5% 0.10% +0.01
IVV iShares Core S&P 500 ETF Add +2.8% 0.14% +0.01
XLF SS Financial Select Sector Add +0.3% 0.16% +0.01
JPST JPMorgan Ultra-Short Income Add +6.2% 1.36% +0.01
DGRW Wisdomtree U.S. Quality Divi Add +3.6% 0.14% +0.01
TOTL SS Doubleline TR Tact ETF Add +9.6% 0.27% +0.01
IHDG Wisdomtree International Hed Add +0.0% 0.16% +0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 177$429.9MSCHG, SCHD, RBLX, SPY, CGGR
Q1 2026 161$380.6MSCHG, RBLX, SCHD, VYM, SPY
Q4 2025 217$445.5MRBLX, SCHG, SCHD, SPY, CGGR
Q3 2025 158$388.6MRBLX, SCHG, SCHD, SPY, UBER
Q2 2025 146$351.0MRBLX, SCHG, SCHD, SPY, UBER
Q1 2025 137$307.6MRBLX, SCHD, SCHG, SPY, VYM
Q4 2024 137$307.1MRBLX, SCHG, SCHD, SPY, VYM
Q3 2024 133$285.8MSCHD, SCHG, RBLX, SPY, SCHX
Q2 2024 124$263.0MRBLX, SCHG, SCHD, SCHX, UBER
Q1 2024 118$253.1MRBLX, SCHG, SCHD, UBER, SCHX