Strategic Family Wealth Counselors, L.L.C.
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 10, 2025), Strategic Family Wealth Counselors, L.L.C. reported 158 stock positions worth $388.6 million. Its top holding was Roblox Class A (RBLX) at 9.3% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 4.3%) and Schwab US DVD Equity ETF (SCHD, 3.3%). Compared with Q2 2025, it opened 15 new positions, sold out of 3, added to 70 and reduced 38. The biggest buy was a new position in Van Morst SML-Cap Gro-Usd (VBK) and the biggest sale Twilio Class A (TWLO, shares −50%).
- Most Recent 13F
- Q2 2026
- Location
- FAIRFIELD, NJ
- CIK
- 0001729755
- Portfolio Value
- $388.6M (Q3 2025)
- SEC Filing
- 0001729755-25-000002 ↗ filed Nov 10, 2025
Holdings Value
Holdings 158 stocks · $388.6M
| RBLX Roblox Corp. Class A | 9.32% | 261,426 | $36.2M | No change |
| SCHG Schwab US Large-Cap Growth | 4.29% | 522,260 | $16.7M | Reduce -0.4% |
| SCHD Schwab US DVD Equity ETF | 3.29% | 468,236 | $12.8M | Add +0.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 3.23% | 18,813 | $12.5M | Reduce -0.0% |
| UBER Uber Technologies Inc. | 3.16% | 125,240 | $12.3M | Add +0.6% |
| CGGR Cap Group Growth Equity | 3.15% | 278,987 | $12.3M | Add +1.1% |
| SCHX Schwab US Large-Cap ETF | 2.95% | 435,543 | $11.5M | Add +0.1% |
| VYM Vanguard High DVD Yield ETF | 2.95% | 81,308 | $11.5M | Add +2.1% |
| SCHA Schwab US Small-Cap ETF | 2.69% | 374,609 | $10.5M | Reduce -0.1% |
| SCHM Schwab US Mid Cap ETF | 2.66% | 349,311 | $10.4M | Reduce -0.4% |
| RSP Invesco S&P 500 Equal Weight | 2.62% | 53,668 | $10.2M | Add +2.0% |
| DLN Wisdomtree US Largecap Divid | 2.54% | 113,370 | $9.9M | Add +1.6% |
| SDY SS SPDR S&P Dividend ETF | 2.26% | 62,797 | $8.8M | Add +2.0% |
| ARKK ARK Innovation ETF | 2.10% | 94,571 | $8.2M | Reduce -1.8% |
| AAPL Apple Inc. | 1.92% | 29,288 | $7.5M | Reduce -5.6% |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.88% | 39,173 | $7.3M | Add +0.8% |
| FVD First Trust Value Line DVD | 1.81% | 151,759 | $7.0M | Reduce -3.5% |
| IWF iShares Russell 1000 Growth | 1.74% | 14,461 | $6.8M | Add +0.8% |
| NVDA Nvidia Corp. | 1.72% | 35,830 | $6.7M | Reduce -0.2% |
| SPLV Invesco S&P 500 Low Volatili | 1.67% | 88,256 | $6.5M | Reduce -0.3% |
| SCHB Schwab US Broad Market ETF | 1.63% | 247,046 | $6.4M | Reduce -1.3% |
| VCRB Vanguard Core Bond ETF | 1.60% | 79,075 | $6.2M | Add +25.3% |
| AOR iShares Core 60/40 Balanced | 1.54% | 92,829 | $6.0M | Add +2.9% |
| CGCB Cap Group Core Bond | 1.40% | 204,059 | $5.4M | Add +18.6% |
| CGMS Cap Group US Multi-Sect Bond | 1.35% | 188,906 | $5.2M | Add +3.1% |
| COWZ Pacer US Cash Cows 100 ETF | 1.18% | 79,445 | $4.6M | Add +0.7% |
| HDV iShares Core High Dividend E | 1.16% | 36,907 | $4.5M | Add +1.7% |
| MSFT Microsoft Corp. | 1.15% | 8,647 | $4.5M | Reduce -0.1% |
| PFE Pfizer Inc. | 1.15% | 175,493 | $4.5M | Reduce -0.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.13% | 9,127 | $4.4M | Add +4.9% |
| JPST JPMorgan Ultra-Short Income | 1.11% | 85,021 | $4.3M | Reduce -1.0% |
| QQQ Invesco QQQ Trust Series 1 | 1.00% | 6,477 | $3.9M | Reduce -0.9% |
| VOO Vanguard S&P 500 ETF | 0.92% | 5,866 | $3.6M | Add +6.0% |
| VNLA Janus Henderson Short Durati | 0.83% | 65,771 | $3.2M | Add +0.5% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.83% | 11,020 | $3.2M | Add +7.1% |
| VGT Vanguard Info Tech ETF | 0.75% | 3,908 | $2.9M | Add +9.9% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.69% | 10,611 | $2.7M | Add +3.0% |
| VT Vanguard Tot World STK ETF | 0.68% | 19,131 | $2.6M | Add +4.3% |
| V Visa Inc. Class A | 0.65% | 7,442 | $2.5M | Reduce -0.0% |
| USMV iShares MSCI USA Min Vol Fac | 0.58% | 23,607 | $2.2M | Reduce -3.8% |
| VPLS Vanguard Core-Plus Bond ETF | 0.58% | 28,535 | $2.2M | Add +5.5% |
| ACWI iShares MSCI Acwi ETF | 0.57% | 16,007 | $2.2M | Add +0.9% |
| GSLC Goldman Activebeta US LC ETF | 0.56% | 16,667 | $2.2M | Add +0.0% |
| IBIT iShares Bitcoin Trust ETF | 0.56% | 33,363 | $2.2M | Add +0.4% |
| EXCHANGE TRADED CONCEPTS TRU | 0.52% | 80,443 | $2.0M | Add +1.3% |
| BSCQ Invesco Bulletshares 2026 CB | 0.51% | 100,412 | $2.0M | Add +24.5% |
| AMZN Amazon.com Inc. | 0.50% | 8,871 | $1.9M | Add +0.1% |
| SCZ iShares MSCI Eafe Small-Cap | 0.47% | 23,932 | $1.8M | Reduce -1.9% |
| SCHF Schwab Intl Equity ETF | 0.46% | 77,241 | $1.8M | Reduce 0.0% |
| JPM JPMorgan Chase & Co. | 0.46% | 5,652 | $1.8M | Reduce -0.0% |
| BSCP Invesco Bulletshares 2025 CB | 0.44% | 82,925 | $1.7M | Add +3.5% |
| CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT | 0.42% | 48,056 | $1.6M | Add +9.3% |
| IWR iShares Russell Mid-Cap ETF | 0.42% | 16,870 | $1.6M | No change |
| UTG Reaves Utility Income Fund | 0.39% | 37,764 | $1.5M | Add +34.5% |
| SHM SS SPDR N Ice St Muni ETF | 0.37% | 29,693 | $1.4M | No change |
| TOTL SS Doubleline TR Tact ETF | 0.35% | 33,448 | $1.4M | Add +59.0% |
| SCHC Schwab Intl Small-Cap Equity | 0.34% | 29,162 | $1.3M | Add +0.3% |
| META Meta Platforms Inc. Class A | 0.33% | 1,729 | $1.3M | Reduce -1.6% |
| TSLA Tesla Inc. | 0.31% | 2,735 | $1.2M | Add +0.0% |
| DON Wisdomtree US Midcap Dividen | 0.30% | 22,391 | $1.2M | Reduce -2.6% |
| IWS iShares Russell Mid-Cap Valu | 0.29% | 7,999 | $1.1M | Add +1.9% |
| SPSK SP Funds Dow Jones Global Su | 0.27% | 57,611 | $1.1M | Add +0.3% |
| IWV iShares Russell 3000 ETF | 0.26% | 2,674 | $1.0M | No change |
| CGCP Cap Group Core Plus Income | 0.26% | 44,411 | $1.0M | Reduce -7.3% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.25% | 8,586 | $983K | No change |
| BSCR Invesco Bulletshares 2027 CB | 0.25% | 48,910 | $964K | Add +53.5% |
| IVE iShares S&P 500 Value ETF | 0.25% | 4,657 | $962K | No change |
| TWLO Twilio Inc. Class A | 0.25% | 9,571 | $958K | Reduce -49.9% |
| RS Reliance Inc. | 0.23% | 3,186 | $895K | Add +0.4% |
| IVW iShares S&P 500 Growth ETF | 0.22% | 7,096 | $857K | No change |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.22% | 2,852 | $849K | New |
| IVV iShares Core S&P 500 ETF | 0.22% | 1,250 | $837K | Reduce -1.3% |
| JEPI JPMorgan Equity Premium Inco | 0.21% | 14,278 | $815K | Add +44.0% |
| ABBV Abbvie Inc. | 0.20% | 3,395 | $786K | Add +0.2% |
| RDVY First Trust Rising Dividend | 0.20% | 11,619 | $782K | No change |
| IJT iShares S&P Small-Cap 600 GR | 0.20% | 5,512 | $780K | No change |
| COST Costco Wholesale Corp. | 0.20% | 841 | $779K | No change |
| BRK.A Berkshire Hathaway Inc. Class A | 0.19% | 1 | $754K | No change |
| AVGO Broadcom Inc. | 0.19% | 2,266 | $747K | Reduce -3.2% |
| UFOX Defiance Space and Connectiv | 0.18% | 11,415 | $704K | Add +0.1% |
| JNJ Johnson & Johnson | 0.18% | 3,766 | $698K | Reduce -0.0% |
| UNH Unitedhealth Group Inc. | 0.18% | 2,004 | $692K | Add +1.8% |
| TSM Taiwan Semiconductor-SP ADR | 0.17% | 2,390 | $668K | No change |
| GOOG Alphabet Inc. Class C | 0.17% | 2,695 | $656K | Reduce -3.1% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.17% | 15,490 | $651K | Add +24.6% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.17% | 14,968 | $643K | No change |
| T AT&T Inc. | 0.16% | 22,387 | $632K | Reduce -4.3% |
| VZ Verizon Communications Inc. | 0.16% | 14,147 | $622K | Reduce -0.0% |
| SHYM iShares Short Duration High | 0.15% | 26,500 | $592K | No change |
| GOOGL Alphabet Inc. Class A | 0.15% | 2,432 | $591K | Add +2.1% |
| MUB iShares National Muni Bond E | 0.15% | 5,526 | $588K | No change |
| AOA iShares Core 80/20 Aggressiv | 0.15% | 6,472 | $570K | Add +2.6% |
| UNP Union Pacific Corp. | 0.14% | 2,357 | $557K | Add +0.1% |
| IWD iShares Russell 1000 Value E | 0.13% | 2,550 | $519K | Add +14.3% |
| SCHH Schwab US REIT ETF | 0.13% | 24,057 | $519K | Add +0.1% |
| PLTR Palantir Technologies Inc. Class A | 0.13% | 2,814 | $513K | Reduce -4.5% |
| AXP American Express Co. | 0.13% | 1,514 | $503K | No change |
| SCHV Schwab US Large-Cap Value | 0.13% | 17,036 | $496K | No change |
| XLY SS Consumer Disc Select Sect | 0.12% | 2,000 | $479K | No change |
| WRBY Warby Parker Inc. Class A | 0.12% | 17,306 | $477K | No change |
Options reported separately and not counted above: AVXL calls ($62K), S calls ($35K).
Portfolio Sells Q2 2025 → Q3 2025
| TWLO Twilio Inc. Class A | Reduce -49.9% | 0.25% | −0.43 |
| FVD First Trust Value Line DVD | Reduce -3.5% | 1.81% | −0.20 |
| SPLV Invesco S&P 500 Low Volatili | Reduce -0.3% | 1.67% | −0.17 |
| SCHM Schwab US Mid Cap ETF | Reduce -0.4% | 2.66% | −0.14 |
| JPST JPMorgan Ultra-Short Income | Reduce -1.0% | 1.11% | −0.13 |
| FBND Fidelity Total Bond ETF | Reduce -47.1% | 0.10% | −0.11 |
| V Visa Inc. Class A | Reduce -0.0% | 0.65% | −0.10 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.0% | 3.23% | −0.09 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -3.8% | 0.58% | −0.08 |
| SCHG Schwab US Large-Cap Growth | Reduce -0.4% | 4.29% | −0.07 |
| MSFT Microsoft Corp. | Reduce -0.1% | 1.15% | −0.07 |
| SCHB Schwab US Broad Market ETF | Reduce -1.3% | 1.63% | −0.06 |
| PFE Pfizer Inc. | Reduce -0.1% | 1.15% | −0.06 |
| MA Mastercard Inc. Class A | Sold out | 0.00% | −0.06 |
| ETN Eaton Corp. PLC | Sold out | 0.00% | −0.06 |
| HON Honeywell International Inc. | Sold out | 0.00% | −0.06 |
| CGCP Cap Group Core Plus Income | Reduce -7.3% | 0.26% | −0.05 |
| META Meta Platforms Inc. Class A | Reduce -1.6% | 0.33% | −0.04 |
| SCZ iShares MSCI Eafe Small-Cap | Reduce -1.9% | 0.47% | −0.03 |
| T AT&T Inc. | Reduce -4.3% | 0.16% | −0.03 |
| DON Wisdomtree US Midcap Dividen | Reduce -2.6% | 0.30% | −0.03 |
| CL Colgate-Palmolive Co. | Reduce -0.8% | 0.10% | −0.03 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -0.9% | 1.00% | −0.03 |
| SCHF Schwab Intl Equity ETF | Reduce 0.0% | 0.46% | −0.02 |
| TXN Texas Instruments Inc. | Reduce -0.1% | 0.08% | −0.02 |
| PAYX Paychex Inc. | Reduce -0.4% | 0.07% | −0.02 |
| VZ Verizon Communications Inc. | Reduce -0.0% | 0.16% | −0.01 |
| TGT Target Corp. | Reduce -0.5% | 0.06% | −0.01 |
| SCHA Schwab US Small-Cap ETF | Reduce -0.1% | 2.69% | −0.01 |
| GBIL Goldman Sachs Access Treasur | Reduce -7.8% | 0.06% | −0.01 |
| C Citigroup Inc. | Reduce -20.4% | 0.06% | −0.01 |
| IVV iShares Core S&P 500 ETF | Reduce -1.3% | 0.22% | −0.01 |
| JPM JPMorgan Chase & Co. | Reduce -0.0% | 0.46% | −0.01 |
| VOD Vodafone Group PLC-SP ADR | Reduce -0.0% | 0.03% | −0.00 |
| AVGO Broadcom Inc. | Reduce -3.2% | 0.19% | +0.01 |
| JNJ Johnson & Johnson | Reduce -0.0% | 0.18% | +0.02 |
| PLTR Palantir Technologies Inc. Class A | Reduce -4.5% | 0.13% | +0.02 |
| GOOG Alphabet Inc. Class C | Reduce -3.1% | 0.17% | +0.03 |
| AAPL Apple Inc. | Reduce -5.6% | 1.92% | +0.10 |
| NVDA Nvidia Corp. | Reduce -0.2% | 1.72% | +0.10 |
| ARKK ARK Innovation ETF | Reduce -1.8% | 2.10% | +0.17 |
Portfolio Buys Q2 2025 → Q3 2025
| VBK Van Morst SML-Cap Gro-Usd Inc. | New | 0.22% | +0.22 |
| VCRB Vanguard Core Bond ETF | Add +25.3% | 1.60% | +0.20 |
| BXMT Blackstone Mortgage Tru Class A | New | 0.11% | +0.11 |
| TOTL SS Doubleline TR Tact ETF | Add +59.0% | 0.35% | +0.11 |
| BSCS Invesco Bulletshares 2028 CB | New | 0.11% | +0.11 |
| CGCB Cap Group Core Bond | Add +18.6% | 1.40% | +0.11 |
| UTG Reaves Utility Income Fund | Add +34.5% | 0.39% | +0.10 |
| BINC iShares Flex I A ETF-Usd Inc. | New | 0.08% | +0.08 |
| VGT Vanguard Info Tech ETF | Add +9.9% | 0.75% | +0.08 |
| EXCHANGE TRADED CONCEPTS TRU | Add +1.3% | 0.52% | +0.07 |
| BSCR Invesco Bulletshares 2027 CB | Add +53.5% | 0.25% | +0.07 |
| BSCT Invesco Bulletshares 2029 CB | New | 0.07% | +0.07 |
| TSLA Tesla Inc. | Add +0.0% | 0.31% | +0.07 |
| BSCQ Invesco Bulletshares 2026 CB | Add +24.5% | 0.51% | +0.06 |
| RY Royal Bank of Canada | New | 0.06% | +0.06 |
| HD Home Depot Inc. | New | 0.05% | +0.05 |
| WFC Wells Fargo & Co. | New | 0.05% | +0.05 |
| ITW Illinois Tool Works | New | 0.05% | +0.05 |
| MMM 3M Co. | New | 0.05% | +0.05 |
| MDY State Street SPDR S&P Midcap | New | 0.05% | +0.05 |
| MRK Merck & Co. Inc. | New | 0.05% | +0.05 |
| SYFI AB SHRT Duration HGH YLD ETF | New | 0.05% | +0.05 |
| S Sentinelone Inc. Class A | New | 0.05% | +0.05 |
| JEPI JPMorgan Equity Premium Inco | Add +44.0% | 0.21% | +0.05 |
| BSCU Invesco Bulletshares 2030 CB | New | 0.05% | +0.05 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +4.9% | 1.13% | +0.04 |
| GOOGL Alphabet Inc. Class A | Add +2.1% | 0.15% | +0.03 |
| VOO Vanguard S&P 500 ETF | Add +6.0% | 0.92% | +0.03 |
| CGDV Cap Group Dividend Value | Add +24.6% | 0.17% | +0.03 |
| ABBV Abbvie Inc. | Add +0.2% | 0.20% | +0.02 |
| CGGO Cap Group Global Growth | Add +9.3% | 0.42% | +0.02 |
| AVUV Avantis US Small Cap Value | Add +16.2% | 0.11% | +0.01 |
| ORCL Oracle Corp. | Add +1.6% | 0.09% | +0.01 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +7.1% | 0.83% | +0.01 |
| VXF Vanguard Extended Market ETF | Add +14.8% | 0.09% | +0.01 |
| IWD iShares Russell 1000 Value E | Add +14.3% | 0.13% | +0.01 |
| UFOX Defiance Space and Connectiv | Add +0.1% | 0.18% | +0.01 |
| IWF iShares Russell 1000 Growth | Add +0.8% | 1.74% | +0.01 |
| VT Vanguard Tot World STK ETF | Add +4.3% | 0.68% | +0.01 |
| GLD SPDR Gold Shares | Add +2.7% | 0.07% | +0.01 |
| UNH Unitedhealth Group Inc. | Add +1.8% | 0.18% | +0.00 |
| XOM Exxon Mobil Corp. | Add +8.0% | 0.09% | +0.00 |
| HSY The Hershey Co. | Add +0.2% | 0.07% | +0.00 |
| NEE Nextera Energy Inc. | Add +0.3% | 0.06% | −0.00 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +3.0% | 0.69% | −0.00 |
| FDVV Fidelity High Dividend ETF | Add +0.7% | 0.06% | −0.00 |
| SYY Sysco Corp. | Add +0.2% | 0.11% | −0.00 |
| MOAT Vaneck Morningstar Wide Moat | Add +3.4% | 0.12% | −0.00 |
| AOA iShares Core 80/20 Aggressiv | Add +2.6% | 0.15% | −0.00 |
| XLE SS Energy Select Sector | Add +0.1% | 0.06% | −0.00 |
Options Activity Q2 2025 → Q3 2025
| S Sentinelone Inc. Class A | call | New | 2,000 | $35K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 177 | $429.9M | SCHG, SCHD, RBLX, SPY, CGGR |
| Q1 2026 | 161 | $380.6M | SCHG, RBLX, SCHD, VYM, SPY |
| Q4 2025 | 217 | $445.5M | RBLX, SCHG, SCHD, SPY, CGGR |
| Q3 2025 | 158 | $388.6M | RBLX, SCHG, SCHD, SPY, UBER |
| Q2 2025 | 146 | $351.0M | RBLX, SCHG, SCHD, SPY, UBER |
| Q1 2025 | 137 | $307.6M | RBLX, SCHD, SCHG, SPY, VYM |
| Q4 2024 | 137 | $307.1M | RBLX, SCHG, SCHD, SPY, VYM |
| Q3 2024 | 133 | $285.8M | SCHD, SCHG, RBLX, SPY, SCHX |
| Q2 2024 | 124 | $263.0M | RBLX, SCHG, SCHD, SCHX, UBER |
| Q1 2024 | 118 | $253.1M | RBLX, SCHG, SCHD, UBER, SCHX |