Strategic Family Wealth Counselors, L.L.C.

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed February 4, 2026), Strategic Family Wealth Counselors, L.L.C. reported 217 stock positions worth $445.5 million. Its top holding was Roblox Class A (RBLX) at 4.6% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 3.8%) and Schwab US DVD Equity ETF (SCHD, 3.0%). Compared with Q3 2025, it opened 66 new positions, sold out of 7, added to 99 and reduced 25. The biggest buy was Nvidia (NVDA, shares +88%) and the biggest sale an exit from Exchange Traded Concepts Tru.

Most Recent 13F
Q2 2026
Location
FAIRFIELD, NJ
CIK
0001729755
Portfolio Value
$445.5M (Q4 2025)
SEC Filing
0001729755-26-000001 ↗ filed Feb 4, 2026

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $253.1M Q1 2024 Q2 2024: $263.0M Q2 2024 Q3 2024: $285.8M Q3 2024 Q4 2024: $307.1M Q4 2024 Q1 2025: $307.6M Q1 2025 Q2 2025: $351.0M Q2 2025 Q3 2025: $388.6M Q3 2025 Q4 2025: $445.5M $445.5M Q4 2025 Q1 2026: $380.6M Q1 2026 Q2 2026: $429.9M Q2 2026

Holdings 217 stocks · $445.5M
RBLX Roblox Corp. Class A 4.63% 261,574 $20.6M Add +0.1%
SCHG Schwab US Large-Cap Growth 3.77% 531,813 $16.8M Add +1.8%
SCHD Schwab US DVD Equity ETF 2.97% 460,502 $13.2M Reduce -1.6%
SPY SS SPDR S&P 500 ETF Trust-US 2.86% 18,807 $12.7M Reduce -0.0%
CGGR Cap Group Growth Equity 2.76% 280,490 $12.3M Add +0.5%
VYM Vanguard High DVD Yield ETF 2.76% 83,782 $12.3M Add +3.0%
NVDA Nvidia Corp. 2.69% 67,382 $12.0M Add +88.1%
SCHA Schwab US Small-Cap ETF 2.63% 388,298 $11.7M Add +3.6%
SCHX Schwab US Large-Cap ETF 2.62% 436,678 $11.7M Add +0.3%
SCHM Schwab US Mid Cap ETF 2.56% 359,910 $11.4M Add +3.0%
AAPL Apple Inc. 2.43% 43,816 $10.8M Add +49.6%
UBER Uber Technologies Inc. 2.41% 127,998 $10.7M Add +2.2%
DLN Wisdomtree US Largecap Divid 2.38% 119,283 $10.6M Add +5.2%
RSP Invesco S&P 500 Equal Weight 2.37% 53,800 $10.5M Add +0.3%
SDY SS SPDR S&P Dividend ETF 2.01% 61,654 $9.0M Reduce -1.8%
VCRB Vanguard Core Bond ETF 1.90% 108,610 $8.4M Add +37.4%
VTV Vanguard Mrngstr Val ETF-Aui 1.87% 42,667 $8.4M Add +8.9%
MSFT Microsoft Corp. 1.79% 17,536 $8.0M Add +102.8%
CGCB Cap Group Core Bond 1.77% 297,636 $7.9M Add +45.9%
ARKK ARK Innovation ETF 1.73% 97,318 $7.7M Add +2.9%
FVD First Trust Value Line DVD 1.56% 148,004 $7.0M Reduce -2.5%
IWF iShares Russell 1000 Growth 1.55% 15,014 $6.9M Add +3.8%
SCHB Schwab US Broad Market ETF 1.45% 246,129 $6.5M Reduce -0.4%
SPLV Invesco S&P 500 Low Volatili 1.40% 85,971 $6.2M Reduce -2.6%
AOR iShares Core 60/40 Balanced 1.36% 92,928 $6.1M Add +0.1%
CGMS Cap Group US Multi-Sect Bond 1.22% 197,201 $5.5M Add +4.4%
COWZ Pacer US Cash Cows 100 ETF 1.08% 78,552 $4.8M Reduce -1.1%
HDV iShares Core High Dividend E 1.07% 37,633 $4.8M Add +2.0%
PFE Pfizer Inc. 1.04% 182,254 $4.7M Add +3.9%
AMZN Amazon.com Inc. 1.03% 19,926 $4.6M Add +124.6%
VUG Vanguard Mrngstar GR ETF-Sui 1.01% 9,512 $4.5M Add +4.2%
VOO Vanguard S&P 500 ETF 0.94% 6,717 $4.2M Add +14.5%
JPST JPMorgan Ultra-Short Income 0.94% 82,466 $4.2M Reduce -3.0%
QQQ Invesco QQQ Trust Series 1 0.90% 6,593 $4.0M Add +1.8%
GOOG Alphabet Inc. Class C 0.78% 10,752 $3.5M Add +299.0%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.76% 11,517 $3.4M Add +4.5%
VNLA Janus Henderson Short Durati 0.72% 64,826 $3.2M Reduce -1.4%
VGT Vanguard Info Tech ETF 0.71% 4,281 $3.2M Add +9.5%
VB Vanguard Most SM-Cap ETF-Usd 0.68% 11,065 $3.0M Add +4.3%
BSCQ Invesco Bulletshares 2026 CB 0.67% 151,927 $3.0M Add +51.3%
VT Vanguard Tot World STK ETF 0.64% 20,018 $2.9M Add +4.6%
V Visa Inc. Class A 0.62% 8,511 $2.8M Add +14.4%
GOOGL Alphabet Inc. Class A 0.60% 8,302 $2.7M Add +241.4%
JPM JPMorgan Chase & Co. 0.59% 8,690 $2.6M Add +53.8%
AVGO Broadcom Inc. 0.57% 7,623 $2.5M Add +236.4%
META Meta Platforms Inc. Class A 0.56% 4,122 $2.5M Add +138.4%
ACWI iShares MSCI Acwi ETF 0.51% 16,025 $2.3M Add +0.1%
VPLS Vanguard Core-Plus Bond ETF 0.50% 28,729 $2.2M Add +0.7%
GSLC Goldman Activebeta US LC ETF 0.49% 16,672 $2.2M Add +0.0%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.49% 49,667 $2.2M Add +220.6%
USMV iShares MSCI USA Min Vol Fac 0.48% 23,051 $2.2M Reduce -2.4%
BITW Bitwise 10 Crypto Index ETF 0.46% 34,052 $2.0M New
BITQ Bitwise Crypto Indu Inno ETF 0.43% 83,930 $1.9M New
SCHF Schwab Intl Equity ETF 0.43% 77,554 $1.9M Add +0.4%
SCZ iShares MSCI Eafe Small-Cap 0.43% 23,872 $1.9M Reduce -0.3%
TSLA Tesla Inc. 0.42% 4,430 $1.9M Add +62.0%
UTG Reaves Utility Income Fund 0.41% 49,691 $1.8M Add +31.6%
CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT 0.40% 49,396 $1.8M Add +2.8%
LLY Eli Lilly & Co. 0.39% 1,679 $1.7M Add +524.2%
IWR iShares Russell Mid-Cap ETF 0.38% 16,870 $1.7M No change
JNJ Johnson & Johnson 0.34% 6,868 $1.5M Add +82.4%
SCHC Schwab Intl Small-Cap Equity 0.33% 31,502 $1.5M Add +8.0%
BSCR Invesco Bulletshares 2027 CB 0.33% 74,567 $1.5M Add +52.5%
SHM SS SPDR N Ice St Muni ETF 0.32% 29,693 $1.4M No change
BITB Bitwise Bitcoin ETF 0.30% 27,687 $1.3M New
TOTL SS Doubleline TR Tact ETF 0.29% 32,139 $1.3M Reduce -3.9%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.29% 11,646 $1.3M Add +35.6%
COST Costco Wholesale Corp. 0.28% 1,297 $1.3M Add +54.2%
DON Wisdomtree US Midcap Dividen 0.28% 23,208 $1.2M Add +3.6%
CGCP Cap Group Core Plus Income 0.27% 53,956 $1.2M Add +21.5%
AXP American Express Co. 0.27% 3,440 $1.2M Add +127.2%
ABBV Abbvie Inc. 0.27% 5,602 $1.2M Add +65.0%
IWS iShares Russell Mid-Cap Valu 0.26% 7,999 $1.2M No change
VBK Van Morst SML-Cap Gro-Usd Inc. 0.26% 3,594 $1.2M Add +26.0%
IVE iShares S&P 500 Value ETF 0.25% 5,244 $1.1M Add +12.6%
RS Reliance Inc. 0.25% 3,430 $1.1M Add +7.7%
SPSK SP Funds Dow Jones Global Su 0.24% 58,330 $1.1M Add +1.3%
UNH Unitedhealth Group Inc. 0.23% 3,078 $1.0M Add +53.6%
MU Micron Technology Inc. 0.23% 2,842 $1.0M New
IWV iShares Russell 3000 ETF 0.23% 2,674 $1.0M No change
JEPI JPMorgan Equity Premium Inco 0.22% 16,755 $965K Add +17.4%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.20% 16,974 $884K Add +112.2%
MCK McKesson Corp. 0.20% 1,058 $870K New
TWLO Twilio Inc. Class A 0.19% 7,171 $859K Reduce -25.1%
IVW iShares S&P 500 Growth ETF 0.19% 7,096 $858K No change
LRCX Lam Research Corp. 0.19% 3,853 $857K New
MA Mastercard Inc. Class A 0.19% 1,601 $851K New
IVV iShares Core S&P 500 ETF 0.19% 1,250 $851K No change
T AT&T Inc. 0.19% 35,576 $834K Add +58.9%
ETN Eaton Corp. PLC 0.19% 2,467 $833K New
RDVY First Trust Rising Dividend 0.19% 11,620 $829K Add +0.0%
IJT iShares S&P Small-Cap 600 GR 0.18% 5,504 $819K Reduce -0.1%
TSM Taiwan Semiconductor-SP ADR 0.18% 2,390 $782K No change
WMT Walmart Inc. 0.17% 6,285 $746K New
UFOX Defiance Space and Connectiv 0.17% 11,426 $739K Add +0.1%
ORCL Oracle Corp. 0.16% 3,907 $703K Add +232.5%
WFC Wells Fargo & Co. 0.16% 8,105 $702K Add +228.8%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.16% 14,968 $699K No change
BXMT Blackstone Mortgage Tru Class A 0.16% 35,699 $691K Add +50.5%
BKNG Booking Holdings Inc. 0.15% 136 $684K New

Show all 217 holdings

Portfolio Sells Q3 2025 → Q4 2025
EXCHANGE TRADED CONCEPTS TRU Sold out 0.00% −0.52
IBIT iShares Bitcoin Trust ETF Reduce -78.3% 0.08% −0.48
BSCP Invesco Bulletshares 2025 CB Sold out 0.00% −0.44
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.0% 2.86% −0.37
SCHD Schwab US DVD Equity ETF Reduce -1.6% 2.97% −0.32
SPLV Invesco S&P 500 Low Volatili Reduce -2.6% 1.40% −0.27
SDY SS SPDR S&P Dividend ETF Reduce -1.8% 2.01% −0.25
FVD First Trust Value Line DVD Reduce -2.5% 1.56% −0.24
BRK.A Berkshire Hathaway Inc. Class A Sold out 0.00% −0.19
SCHB Schwab US Broad Market ETF Reduce -0.4% 1.45% −0.19
JPST JPMorgan Ultra-Short Income Reduce -3.0% 0.94% −0.17
VNLA Janus Henderson Short Durati Reduce -1.4% 0.72% −0.12
SHYM iShares Short Duration High Reduce -65.8% 0.05% −0.11
COWZ Pacer US Cash Cows 100 ETF Reduce -1.1% 1.08% −0.10
USMV iShares MSCI USA Min Vol Fac Reduce -2.4% 0.48% −0.09
TOTL SS Doubleline TR Tact ETF Reduce -3.9% 0.29% −0.06
TWLO Twilio Inc. Class A Reduce -25.1% 0.19% −0.05
SO The Southern Co. Sold out 0.00% −0.05
ITW Illinois Tool Works Sold out 0.00% −0.05
VZ Verizon Communications Inc. Reduce -12.9% 0.11% −0.05
S Sentinelone Inc. Class A Sold out 0.00% −0.05
SCZ iShares MSCI Eafe Small-Cap Reduce -0.3% 0.43% −0.04
DIA SS SPDR Dow Jones Indus Avg Reduce -33.8% 0.06% −0.04
SCHH Schwab US REIT ETF Reduce -19.7% 0.09% −0.04
SYY Sysco Corp. Reduce -19.8% 0.07% −0.04
AVXL Anavex Life Sciences Corp. Sold out 0.00% −0.02
IJT iShares S&P Small-Cap 600 GR Reduce -0.1% 0.18% −0.02
FDVV Fidelity High Dividend ETF Reduce -5.5% 0.05% −0.01
CSCO Cisco Systems Inc. Reduce -1.2% 0.07% −0.01
IJJ iShares S&P Mid-Cap 400 Valu Reduce -0.4% 0.06% −0.01
AMGN Amgen Inc. Reduce -4.7% 0.09% −0.00
VOD Vodafone Group PLC-SP ADR Reduce -0.8% 0.03% +0.00

Portfolio Buys Q3 2025 → Q4 2025
NVDA Nvidia Corp. Add +88.1% 2.69% +0.97
MSFT Microsoft Corp. Add +102.8% 1.79% +0.64
GOOG Alphabet Inc. Class C Add +299.0% 0.78% +0.61
AMZN Amazon.com Inc. Add +124.6% 1.03% +0.53
AAPL Apple Inc. Add +49.6% 2.43% +0.51
BITW Bitwise 10 Crypto Index ETF New 0.46% +0.46
GOOGL Alphabet Inc. Class A Add +241.4% 0.60% +0.45
BITQ Bitwise Crypto Indu Inno ETF New 0.43% +0.43
AVGO Broadcom Inc. Add +236.4% 0.57% +0.38
CGCB Cap Group Core Bond Add +45.9% 1.77% +0.37
LLY Eli Lilly & Co. Add +524.2% 0.39% +0.34
CGDV Cap Group Dividend Value Add +220.6% 0.49% +0.32
BITB Bitwise Bitcoin ETF New 0.30% +0.30
VCRB Vanguard Core Bond ETF Add +37.4% 1.90% +0.30
MU Micron Technology Inc. New 0.23% +0.23
META Meta Platforms Inc. Class A Add +138.4% 0.56% +0.23
MCK McKesson Corp. New 0.20% +0.20
LRCX Lam Research Corp. New 0.19% +0.19
MA Mastercard Inc. Class A New 0.19% +0.19
ETN Eaton Corp. PLC New 0.19% +0.19
WMT Walmart Inc. New 0.17% +0.17
BSCQ Invesco Bulletshares 2026 CB Add +51.3% 0.67% +0.16
JNJ Johnson & Johnson Add +82.4% 0.34% +0.16
BKNG Booking Holdings Inc. New 0.15% +0.15
MDT Medtronic PLC New 0.14% +0.14
AXP American Express Co. Add +127.2% 0.27% +0.14
JPM JPMorgan Chase & Co. Add +53.8% 0.59% +0.13
TRV The Travelers Cos Inc. New 0.13% +0.13
PGR Progressive Corp. New 0.12% +0.12
GM General Motors Co. New 0.12% +0.12
GL Globe Life Inc. New 0.12% +0.12
LIN Linde PLC New 0.12% +0.12
GRMN Garmin Ltd. New 0.12% +0.12
MS Morgan Stanley New 0.11% +0.11
INTU Intuit Inc. New 0.11% +0.11
WFC Wells Fargo & Co. Add +228.8% 0.16% +0.10
TSLA Tesla Inc. Add +62.0% 0.42% +0.10
FDX FedEx Corp. New 0.10% +0.10
VRTX Vertex Pharmaceuticals Inc. New 0.10% +0.10
DE Deere & Co. New 0.10% +0.10
RRX Regal Rexnord Corp. New 0.09% +0.09
DG Dollar General Corp. New 0.09% +0.09
BAC Bank of America Corp. Add +112.2% 0.20% +0.09
BPOP Popular Inc. New 0.09% +0.09
CMCSA Comcast Corp. Class A New 0.09% +0.09
NOW ServiceNow Inc. New 0.09% +0.09
VLO Valero Energy Corp. New 0.09% +0.09
GEV GE Vernova Inc. New 0.08% +0.08
COP Conocophillips New 0.08% +0.08
SYK Stryker Corp. New 0.08% +0.08

Options Activity Q3 2025 → Q4 2025
AVXL Anavex Life Sciences Corp. call Sold out 7,000 $62Kbefore exit
S Sentinelone Inc. Class A call Sold out 2,000 $35Kbefore exit

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 177$429.9MSCHG, SCHD, RBLX, SPY, CGGR
Q1 2026 161$380.6MSCHG, RBLX, SCHD, VYM, SPY
Q4 2025 217$445.5MRBLX, SCHG, SCHD, SPY, CGGR
Q3 2025 158$388.6MRBLX, SCHG, SCHD, SPY, UBER
Q2 2025 146$351.0MRBLX, SCHG, SCHD, SPY, UBER
Q1 2025 137$307.6MRBLX, SCHD, SCHG, SPY, VYM
Q4 2024 137$307.1MRBLX, SCHG, SCHD, SPY, VYM
Q3 2024 133$285.8MSCHD, SCHG, RBLX, SPY, SCHX
Q2 2024 124$263.0MRBLX, SCHG, SCHD, SCHX, UBER
Q1 2024 118$253.1MRBLX, SCHG, SCHD, UBER, SCHX