Strategic Family Wealth Counselors, L.L.C.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 13, 2025), Strategic Family Wealth Counselors, L.L.C. reported 146 stock positions worth $351.0 million. Its top holding was Roblox Class A (RBLX) at 7.8% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 4.4%) and Schwab US DVD Equity ETF (SCHD, 3.5%). Compared with Q1 2025, it opened 11 new positions, sold out of 2, added to 65 and reduced 47. The biggest buy was Nvidia (NVDA, shares +0%) and the biggest sale Schwab US DVD Equity ETF (SCHD, shares −3%).
- Most Recent 13F
- Q2 2026
- Location
- FAIRFIELD, NJ
- CIK
- 0001729755
- Portfolio Value
- $351.0M (Q2 2025)
- SEC Filing
- 0001221073-25-000080 ↗ filed Aug 13, 2025
Holdings Value
Holdings 146 stocks · $351.0M
| RBLX Roblox Corp. Class A | 7.84% | 261,426 | $27.5M | No change |
| SCHG Schwab US Large-Cap Growth | 4.36% | 524,314 | $15.3M | Add +4.8% |
| SCHD Schwab US DVD Equity ETF | 3.52% | 465,630 | $12.3M | Reduce -3.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 3.31% | 18,821 | $11.6M | Reduce -1.1% |
| UBER Uber Technologies Inc. | 3.31% | 124,540 | $11.6M | Reduce -1.2% |
| CGGR Cap Group Growth Equity | 3.19% | 275,852 | $11.2M | Add +0.3% |
| SCHX Schwab US Large-Cap ETF | 3.03% | 435,237 | $10.6M | Add +0.3% |
| VYM Vanguard High DVD Yield ETF | 3.02% | 79,621 | $10.6M | Reduce -1.1% |
| SCHM Schwab US Mid Cap ETF | 2.80% | 350,577 | $9.8M | Reduce -0.8% |
| RSP Invesco S&P 500 Equal Weight | 2.72% | 52,601 | $9.6M | Reduce -2.5% |
| SCHA Schwab US Small-Cap ETF | 2.70% | 375,000 | $9.5M | Add +1.6% |
| DLN Wisdomtree US Largecap Divid | 2.61% | 111,545 | $9.2M | Add +2.9% |
| SDY SS SPDR S&P Dividend ETF | 2.38% | 61,592 | $8.4M | Add +4.1% |
| FVD First Trust Value Line DVD | 2.00% | 157,299 | $7.0M | Reduce -0.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.96% | 38,842 | $6.9M | Reduce -2.2% |
| ARKK ARK Innovation ETF | 1.93% | 96,329 | $6.8M | Reduce -1.0% |
| SPLV Invesco S&P 500 Low Volatili | 1.84% | 88,533 | $6.4M | Reduce -1.0% |
| AAPL Apple Inc. | 1.81% | 31,039 | $6.4M | Add +2.1% |
| IWF iShares Russell 1000 Growth | 1.73% | 14,339 | $6.1M | Reduce -1.5% |
| SCHB Schwab US Broad Market ETF | 1.70% | 250,238 | $6.0M | Reduce -0.2% |
| NVDA Nvidia Corp. | 1.62% | 35,891 | $5.7M | Add +0.1% |
| AOR iShares Core 60/40 Balanced | 1.58% | 90,200 | $5.6M | Add +0.9% |
| CGMS Cap Group US Multi-Sect Bond | 1.44% | 183,258 | $5.1M | Add +17.4% |
| VCRB Vanguard Core Bond ETF | 1.40% | 63,121 | $4.9M | Add +9.8% |
| CGCB Cap Group Core Bond | 1.29% | 172,022 | $4.5M | Add +7.1% |
| JPST JPMorgan Ultra-Short Income | 1.24% | 85,866 | $4.4M | Reduce -4.0% |
| COWZ Pacer US Cash Cows 100 ETF | 1.24% | 78,933 | $4.3M | Reduce -12.6% |
| MSFT Microsoft Corp. | 1.23% | 8,652 | $4.3M | Reduce -2.0% |
| PFE Pfizer Inc. | 1.21% | 175,700 | $4.3M | Add +0.2% |
| HDV iShares Core High Dividend E | 1.21% | 36,302 | $4.3M | Add +4.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.09% | 8,701 | $3.8M | Add +1.6% |
| QQQ Invesco QQQ Trust Series 1 | 1.03% | 6,533 | $3.6M | Reduce -0.1% |
| VNLA Janus Henderson Short Durati | 0.92% | 65,477 | $3.2M | Reduce -0.3% |
| VOO Vanguard S&P 500 ETF | 0.90% | 5,536 | $3.1M | Reduce -8.5% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.82% | 10,290 | $2.9M | Reduce -5.3% |
| V Visa Inc. Class A | 0.75% | 7,444 | $2.6M | Add +0.1% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.70% | 10,306 | $2.4M | Reduce -7.7% |
| TWLO Twilio Inc. Class A | 0.68% | 19,117 | $2.4M | Add +0.1% |
| VT Vanguard Tot World STK ETF | 0.67% | 18,346 | $2.4M | Add +24.0% |
| VGT Vanguard Info Tech ETF | 0.67% | 3,555 | $2.4M | Add +1.7% |
| USMV iShares MSCI USA Min Vol Fac | 0.66% | 24,545 | $2.3M | Reduce -0.4% |
| VPLS Vanguard Core-Plus Bond ETF | 0.60% | 27,054 | $2.1M | Add +11.9% |
| ACWI iShares MSCI Acwi ETF | 0.58% | 15,864 | $2.0M | Add +11.1% |
| IBIT iShares Bitcoin Trust ETF | 0.58% | 33,221 | $2.0M | No change |
| GSLC Goldman Activebeta US LC ETF | 0.58% | 16,665 | $2.0M | Add +0.0% |
| AMZN Amazon.com Inc. | 0.55% | 8,859 | $1.9M | Add +14.5% |
| SCZ iShares MSCI Eafe Small-Cap | 0.51% | 24,388 | $1.8M | Reduce -1.0% |
| SCHF Schwab Intl Equity ETF | 0.49% | 77,242 | $1.7M | Reduce -0.4% |
| BSCP Invesco Bulletshares 2025 CB | 0.47% | 80,158 | $1.7M | Add +23.3% |
| JPM JPMorgan Chase & Co. | 0.47% | 5,653 | $1.6M | Add +1.1% |
| BSCQ Invesco Bulletshares 2026 CB | 0.45% | 80,652 | $1.6M | Add +63.9% |
| EXCHANGE TRADED CONCEPTS TRU | 0.45% | 79,392 | $1.6M | No change |
| IWR iShares Russell Mid-Cap ETF | 0.44% | 16,870 | $1.6M | No change |
| SHM SS SPDR N Ice St Muni ETF | 0.40% | 29,693 | $1.4M | No change |
| CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT | 0.40% | 43,945 | $1.4M | Add +1.3% |
| META Meta Platforms Inc. Class A | 0.37% | 1,757 | $1.3M | Reduce -6.3% |
| SCHC Schwab Intl Small-Cap Equity | 0.35% | 29,077 | $1.2M | Add +0.1% |
| DON Wisdomtree US Midcap Dividen | 0.33% | 22,986 | $1.2M | Reduce -14.9% |
| CGCP Cap Group Core Plus Income | 0.31% | 47,927 | $1.1M | Reduce -19.8% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.30% | 8,586 | $1.1M | Add +1.0% |
| SPSK SP Funds Dow Jones Global Su | 0.30% | 57,429 | $1.0M | Add +0.3% |
| IWS iShares Russell Mid-Cap Valu | 0.30% | 7,850 | $1.0M | No change |
| UTG Reaves Utility Income Fund | 0.29% | 28,073 | $1.0M | Reduce -0.7% |
| RS Reliance Inc. | 0.28% | 3,174 | $996K | Add +0.3% |
| IWV iShares Russell 3000 ETF | 0.27% | 2,674 | $939K | No change |
| IVE iShares S&P 500 Value ETF | 0.26% | 4,657 | $910K | Add +113.1% |
| TSLA Tesla Inc. | 0.25% | 2,734 | $868K | Add +5.1% |
| TOTL SS Doubleline TR Tact ETF | 0.24% | 21,036 | $844K | Add +1.1% |
| COST Costco Wholesale Corp. | 0.24% | 841 | $833K | Add +18.8% |
| IVV iShares Core S&P 500 ETF | 0.22% | 1,267 | $787K | Add +66.9% |
| IVW iShares S&P 500 Growth ETF | 0.22% | 7,096 | $781K | No change |
| FBND Fidelity Total Bond ETF | 0.21% | 16,322 | $747K | Add +88.1% |
| IJT iShares S&P Small-Cap 600 GR | 0.21% | 5,512 | $733K | Add +79.7% |
| RDVY First Trust Rising Dividend | 0.21% | 11,619 | $729K | No change |
| BRK.A Berkshire Hathaway Inc. Class A | 0.21% | 1 | $729K | No change |
| T AT&T Inc. | 0.19% | 23,394 | $677K | Reduce -3.7% |
| AVGO Broadcom Inc. | 0.18% | 2,341 | $645K | Add +7.5% |
| ABBV Abbvie Inc. | 0.18% | 3,389 | $629K | Reduce -0.1% |
| BSCR Invesco Bulletshares 2027 CB | 0.18% | 31,865 | $626K | Add +130.0% |
| UNH Unitedhealth Group Inc. | 0.17% | 1,969 | $614K | Add +44.4% |
| VZ Verizon Communications Inc. | 0.17% | 14,150 | $612K | Reduce -5.2% |
| UFOX Defiance Space and Connectiv | 0.17% | 11,406 | $602K | Add +0.1% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.17% | 14,968 | $599K | No change |
| SHYM iShares Short Duration High | 0.17% | 26,500 | $591K | No change |
| MUB iShares National Muni Bond E | 0.16% | 5,526 | $577K | Add +0.0% |
| JNJ Johnson & Johnson | 0.16% | 3,767 | $575K | Add +4.4% |
| JEPI JPMorgan Equity Premium Inco | 0.16% | 9,913 | $564K | Reduce -13.0% |
| UNP Union Pacific Corp. | 0.15% | 2,355 | $542K | Reduce -0.7% |
| TSM Taiwan Semiconductor-SP ADR | 0.15% | 2,390 | $541K | No change |
| AOA iShares Core 80/20 Aggressiv | 0.15% | 6,307 | $526K | Add +64.6% |
| UPST Upstart Holdings Inc. | 0.15% | 7,992 | $517K | No change |
| SCHH Schwab US REIT ETF | 0.14% | 24,021 | $508K | Add +0.9% |
| GOOG Alphabet Inc. Class C | 0.14% | 2,782 | $494K | Reduce -8.8% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.14% | 12,435 | $491K | Add +0.7% |
| AXP American Express Co. | 0.14% | 1,514 | $483K | Add +15.1% |
| SCHV Schwab US Large-Cap Value | 0.13% | 17,036 | $471K | Add +0.3% |
| CGSD Cap Group Short Duration | 0.13% | 17,623 | $457K | No change |
| XLY SS Consumer Disc Select Sect | 0.12% | 2,000 | $435K | No change |
| IWD iShares Russell 1000 Value E | 0.12% | 2,230 | $433K | Add +6.1% |
| CL Colgate-Palmolive Co. | 0.12% | 4,745 | $431K | Add +0.3% |
Options reported separately and not counted above: AVXL calls ($65K).
Portfolio Sells Q1 2025 → Q2 2025
| SCHD Schwab US DVD Equity ETF | Reduce -3.4% | 3.52% | −0.87 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -12.6% | 1.24% | −0.37 |
| VYM Vanguard High DVD Yield ETF | Reduce -1.1% | 3.02% | −0.35 |
| SPLV Invesco S&P 500 Low Volatili | Reduce -1.0% | 1.84% | −0.34 |
| RSP Invesco S&P 500 Equal Weight | Reduce -2.5% | 2.72% | −0.32 |
| FVD First Trust Value Line DVD | Reduce -0.7% | 2.00% | −0.29 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -2.2% | 1.96% | −0.27 |
| JPST JPMorgan Ultra-Short Income | Reduce -4.0% | 1.24% | −0.23 |
| SCHM Schwab US Mid Cap ETF | Reduce -0.8% | 2.80% | −0.21 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -1.1% | 3.31% | −0.15 |
| VNLA Janus Henderson Short Durati | Reduce -0.3% | 0.92% | −0.13 |
| CGCP Cap Group Core Plus Income | Reduce -19.8% | 0.31% | −0.13 |
| VOO Vanguard S&P 500 ETF | Reduce -8.5% | 0.90% | −0.11 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -7.7% | 0.70% | −0.11 |
| DON Wisdomtree US Midcap Dividen | Reduce -14.9% | 0.33% | −0.11 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -0.4% | 0.66% | −0.09 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -5.3% | 0.82% | −0.09 |
| CVX Chevron Corp. | Sold out | 0.00% | −0.09 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Sold out | 0.00% | −0.07 |
| SCHB Schwab US Broad Market ETF | Reduce -0.2% | 1.70% | −0.06 |
| ABBV Abbvie Inc. | Reduce -0.1% | 0.18% | −0.05 |
| JEPI JPMorgan Equity Premium Inco | Reduce -13.0% | 0.16% | −0.05 |
| VZ Verizon Communications Inc. | Reduce -5.2% | 0.17% | −0.05 |
| T AT&T Inc. | Reduce -3.7% | 0.19% | −0.03 |
| GBIL Goldman Sachs Access Treasur | Reduce -20.6% | 0.07% | −0.03 |
| UNP Union Pacific Corp. | Reduce -0.7% | 0.15% | −0.03 |
| LLY Eli Lilly & Co. | Reduce -14.9% | 0.06% | −0.02 |
| PAYX Paychex Inc. | Reduce -4.7% | 0.08% | −0.02 |
| GOOG Alphabet Inc. Class C | Reduce -8.8% | 0.14% | −0.01 |
| SYY Sysco Corp. | Reduce -0.0% | 0.11% | −0.01 |
| HSY The Hershey Co. | Reduce -0.3% | 0.07% | −0.01 |
| XLF SS Financial Select Sector | Reduce -1.9% | 0.12% | −0.01 |
| SCHF Schwab Intl Equity ETF | Reduce -0.4% | 0.49% | −0.01 |
| UTG Reaves Utility Income Fund | Reduce -0.7% | 0.29% | −0.01 |
| CSCO Cisco Systems Inc. | Reduce -7.9% | 0.08% | −0.01 |
| GLD SPDR Gold Shares | Reduce -3.8% | 0.07% | −0.01 |
| VTRS Viatris Inc. | Reduce -0.5% | 0.05% | −0.01 |
| USB US Bancorp | Reduce -1.5% | 0.08% | −0.01 |
| BAC Bank of America Corp. | Reduce -3.4% | 0.11% | −0.00 |
| SCZ iShares MSCI Eafe Small-Cap | Reduce -1.0% | 0.51% | −0.00 |
| TXN Texas Instruments Inc. | Reduce -0.4% | 0.10% | +0.00 |
| PWB Invesco Large Cap Growth ETF | Reduce -2.5% | 0.10% | +0.00 |
| META Meta Platforms Inc. Class A | Reduce -6.3% | 0.37% | +0.02 |
| IWF iShares Russell 1000 Growth | Reduce -1.5% | 1.73% | +0.03 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -0.1% | 1.03% | +0.03 |
| PLTR Palantir Technologies Inc. Class A | Reduce -4.0% | 0.11% | +0.03 |
| MSFT Microsoft Corp. | Reduce -2.0% | 1.23% | +0.15 |
| UBER Uber Technologies Inc. | Reduce -1.2% | 3.31% | +0.32 |
| ARKK ARK Innovation ETF | Reduce -1.0% | 1.93% | +0.42 |
Portfolio Buys Q1 2025 → Q2 2025
| NVDA Nvidia Corp. | Add +0.1% | 1.62% | +0.35 |
| SCHG Schwab US Large-Cap Growth | Add +4.8% | 4.36% | +0.29 |
| BSCQ Invesco Bulletshares 2026 CB | Add +63.9% | 0.45% | +0.14 |
| CGGR Cap Group Growth Equity | Add +0.3% | 3.19% | +0.13 |
| IVE iShares S&P 500 Value ETF | Add +113.1% | 0.26% | +0.12 |
| MOAT Vaneck Morningstar Wide Moat | New | 0.12% | +0.12 |
| VT Vanguard Tot World STK ETF | Add +24.0% | 0.67% | +0.11 |
| NFLX Netflix Inc. | New | 0.11% | +0.11 |
| AVUV Avantis US Small Cap Value | New | 0.10% | +0.10 |
| BSCR Invesco Bulletshares 2027 CB | Add +130.0% | 0.18% | +0.09 |
| IVV iShares Core S&P 500 ETF | Add +66.9% | 0.22% | +0.09 |
| IJT iShares S&P Small-Cap 600 GR | Add +79.7% | 0.21% | +0.08 |
| FBND Fidelity Total Bond ETF | Add +88.1% | 0.21% | +0.08 |
| AMZN Amazon.com Inc. | Add +14.5% | 0.55% | +0.08 |
| ORCL Oracle Corp. | New | 0.07% | +0.07 |
| TWLO Twilio Inc. Class A | Add +0.1% | 0.68% | +0.07 |
| IJJ iShares S&P Mid-Cap 400 Valu | New | 0.07% | +0.07 |
| IBM Intl Business Machines Corp. | New | 0.07% | +0.07 |
| AVGO Broadcom Inc. | Add +7.5% | 0.18% | +0.07 |
| BBJP JPMorgan Betabuilders Japan | New | 0.06% | +0.06 |
| ETN Eaton Corp. PLC | New | 0.06% | +0.06 |
| HON Honeywell International Inc. | New | 0.06% | +0.06 |
| XLK SS Technology Select Sector | New | 0.06% | +0.06 |
| CGMS Cap Group US Multi-Sect Bond | Add +17.4% | 1.44% | +0.06 |
| SO The Southern Co. | New | 0.06% | +0.06 |
| VGT Vanguard Info Tech ETF | Add +1.7% | 0.67% | +0.06 |
| AOA iShares Core 80/20 Aggressiv | Add +64.6% | 0.15% | +0.05 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +1.6% | 1.09% | +0.05 |
| ACWI iShares MSCI Acwi ETF | Add +11.1% | 0.58% | +0.04 |
| BSCP Invesco Bulletshares 2025 CB | Add +23.3% | 0.47% | +0.04 |
| DIS The Walt Disney Co. | Add +1.0% | 0.30% | +0.03 |
| TSLA Tesla Inc. | Add +5.1% | 0.25% | +0.03 |
| AXP American Express Co. | Add +15.1% | 0.14% | +0.02 |
| JPM JPMorgan Chase & Co. | Add +1.1% | 0.47% | +0.02 |
| COST Costco Wholesale Corp. | Add +18.8% | 0.24% | +0.02 |
| UFOX Defiance Space and Connectiv | Add +0.1% | 0.17% | +0.01 |
| SCHC Schwab Intl Small-Cap Equity | Add +0.1% | 0.35% | +0.01 |
| GOOGL Alphabet Inc. Class A | Add +9.3% | 0.12% | +0.01 |
| C Citigroup Inc. | Add +4.5% | 0.08% | +0.01 |
| DGRW Wisdomtree U.S. Quality Divi | Add +10.0% | 0.10% | +0.00 |
| CGGO Cap Group Global Growth | Add +1.3% | 0.40% | +0.00 |
| AVXL Anavex Life Sciences Corp. | Add +0.4% | 0.02% | −0.00 |
| GSIE Goldman Sachs Activebeta Int | Add +0.1% | 0.09% | −0.00 |
| CGDV Cap Group Dividend Value | Add +0.7% | 0.14% | −0.00 |
| FDVV Fidelity High Dividend ETF | Add +0.9% | 0.06% | −0.01 |
| IWD iShares Russell 1000 Value E | Add +6.1% | 0.12% | −0.01 |
| DIA SS SPDR Dow Jones Indus Avg | Add +0.1% | 0.11% | −0.01 |
| NEE Nextera Energy Inc. | Add +0.1% | 0.06% | −0.01 |
| VPLS Vanguard Core-Plus Bond ETF | Add +11.9% | 0.60% | −0.01 |
| TGT Target Corp. | Add +6.9% | 0.08% | −0.01 |
Options Activity Q1 2025 → Q2 2025
| AVXL Anavex Life Sciences Corp. | call | Add +133.3% | 7,000 | $65K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 177 | $429.9M | SCHG, SCHD, RBLX, SPY, CGGR |
| Q1 2026 | 161 | $380.6M | SCHG, RBLX, SCHD, VYM, SPY |
| Q4 2025 | 217 | $445.5M | RBLX, SCHG, SCHD, SPY, CGGR |
| Q3 2025 | 158 | $388.6M | RBLX, SCHG, SCHD, SPY, UBER |
| Q2 2025 | 146 | $351.0M | RBLX, SCHG, SCHD, SPY, UBER |
| Q1 2025 | 137 | $307.6M | RBLX, SCHD, SCHG, SPY, VYM |
| Q4 2024 | 137 | $307.1M | RBLX, SCHG, SCHD, SPY, VYM |
| Q3 2024 | 133 | $285.8M | SCHD, SCHG, RBLX, SPY, SCHX |
| Q2 2024 | 124 | $263.0M | RBLX, SCHG, SCHD, SCHX, UBER |
| Q1 2024 | 118 | $253.1M | RBLX, SCHG, SCHD, UBER, SCHX |