Strategic Family Wealth Counselors, L.L.C.
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed May 11, 2026), Strategic Family Wealth Counselors, L.L.C. reported 161 stock positions worth $380.6 million. Its top holding was Schwab US Large-Cap Growth (SCHG) at 4.0% of the portfolio, followed by Roblox Class A (RBLX, 3.9%) and Schwab US DVD Equity ETF (SCHD, 3.7%). Compared with Q4 2025, it opened 9 new positions, sold out of 65, added to 57 and reduced 70. The biggest buy was Vanguard Core Bond ETF (VCRB, shares +17%) and the biggest sale Microsoft (MSFT, shares −41%).
- Most Recent 13F
- Q2 2026
- Location
- FAIRFIELD, NJ
- CIK
- 0001729755
- Portfolio Value
- $380.6M (Q1 2026)
- SEC Filing
- 0001729755-26-000002 ↗ filed May 11, 2026
Holdings Value
Holdings 161 stocks · $380.6M
| SCHG Schwab US Large-Cap Growth | 4.03% | 527,127 | $15.4M | Reduce -0.9% |
| RBLX Roblox Corp. Class A | 3.89% | 261,453 | $14.8M | Reduce -0.1% |
| SCHD Schwab US DVD Equity ETF | 3.69% | 457,285 | $14.0M | Reduce -0.7% |
| VYM Vanguard High DVD Yield ETF | 3.30% | 84,688 | $12.5M | Add +1.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 3.21% | 18,783 | $12.2M | Reduce -0.1% |
| CGGR Cap Group Growth Equity | 3.01% | 284,779 | $11.4M | Add +1.5% |
| SCHX Schwab US Large-Cap ETF | 2.88% | 428,054 | $11.0M | Reduce -2.0% |
| SCHA Schwab US Small-Cap ETF | 2.86% | 374,539 | $10.9M | Reduce -3.5% |
| SCHM Schwab US Mid Cap ETF | 2.83% | 348,073 | $10.8M | Reduce -3.3% |
| DLN Wisdomtree US Largecap Divid | 2.81% | 119,735 | $10.7M | Add +0.4% |
| RSP Invesco S&P 500 Equal Weight | 2.64% | 52,415 | $10.1M | Reduce -2.6% |
| VCRB Vanguard Core Bond ETF | 2.59% | 127,505 | $9.9M | Add +17.4% |
| UBER Uber Technologies Inc. | 2.35% | 124,582 | $9.0M | Reduce -2.7% |
| CGCB Cap Group Core Bond | 2.35% | 339,891 | $8.9M | Add +14.2% |
| SDY SS SPDR S&P Dividend ETF | 2.34% | 61,113 | $8.9M | Reduce -0.9% |
| VTV Vanguard Mrngstr Val ETF-Aui | 2.26% | 43,847 | $8.6M | Add +2.8% |
| AAPL Apple Inc. | 2.15% | 32,211 | $8.2M | Reduce -26.5% |
| NVDA Nvidia Corp. | 2.07% | 45,214 | $7.9M | Reduce -32.9% |
| FVD First Trust Value Line DVD | 1.79% | 145,156 | $6.8M | Reduce -1.9% |
| IWF iShares Russell 1000 Growth | 1.71% | 15,299 | $6.5M | Add +1.9% |
| SCHB Schwab US Broad Market ETF | 1.63% | 247,893 | $6.2M | Add +0.7% |
| SPLV Invesco S&P 500 Low Volatili | 1.63% | 84,621 | $6.2M | Reduce -1.6% |
| AOR iShares Core 60/40 Balanced | 1.60% | 94,486 | $6.1M | Add +1.7% |
| ARKK ARK Innovation ETF | 1.58% | 88,952 | $6.0M | Reduce -8.6% |
| CGMS Cap Group US Multi-Sect Bond | 1.44% | 201,513 | $5.5M | Add +2.2% |
| HDV iShares Core High Dividend E | 1.33% | 37,295 | $5.1M | Reduce -0.9% |
| PFE Pfizer Inc. | 1.30% | 175,678 | $4.9M | Reduce -3.6% |
| COWZ Pacer US Cash Cows 100 ETF | 1.27% | 77,370 | $4.8M | Reduce -1.5% |
| JPST JPMorgan Ultra-Short Income | 1.13% | 84,730 | $4.3M | Add +2.8% |
| VOO Vanguard S&P 500 ETF | 1.10% | 7,023 | $4.2M | Add +4.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.09% | 9,538 | $4.2M | Add +0.3% |
| QQQ Invesco QQQ Trust Series 1 | 1.07% | 7,088 | $4.1M | Add +7.5% |
| MSFT Microsoft Corp. | 1.00% | 10,325 | $3.8M | Reduce -41.1% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.88% | 11,597 | $3.3M | Add +0.7% |
| VNLA Janus Henderson Short Durati | 0.85% | 66,117 | $3.2M | Add +2.0% |
| BSCQ Invesco Bulletshares 2026 CB | 0.81% | 157,854 | $3.1M | Add +3.9% |
| VT Vanguard Tot World STK ETF | 0.78% | 21,580 | $3.0M | Add +7.8% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.77% | 11,157 | $2.9M | Add +0.8% |
| VGT Vanguard Info Tech ETF | 0.75% | 4,105 | $2.9M | Reduce -4.1% |
| AMZN Amazon.com Inc. | 0.68% | 12,418 | $2.6M | Reduce -37.7% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.65% | 58,102 | $2.5M | Add +17.0% |
| V Visa Inc. Class A | 0.63% | 7,945 | $2.4M | Reduce -6.7% |
| ACWI iShares MSCI Acwi ETF | 0.59% | 16,103 | $2.2M | Add +0.5% |
| VPLS Vanguard Core-Plus Bond ETF | 0.57% | 27,746 | $2.2M | Reduce -3.4% |
| USMV iShares MSCI USA Min Vol Fac | 0.56% | 22,788 | $2.1M | Reduce -1.1% |
| GSLC Goldman Activebeta US LC ETF | 0.55% | 16,672 | $2.1M | No change |
| UTG Reaves Utility Income Fund | 0.51% | 49,895 | $2.0M | Add +0.4% |
| SCHF Schwab Intl Equity ETF | 0.50% | 77,353 | $1.9M | Reduce -0.3% |
| CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT | 0.49% | 56,140 | $1.9M | Add +13.7% |
| SCZ iShares MSCI Eafe Small-Cap | 0.47% | 23,045 | $1.8M | Reduce -3.5% |
| IWR iShares Russell Mid-Cap ETF | 0.43% | 16,870 | $1.6M | No change |
| BSCR Invesco Bulletshares 2027 CB | 0.41% | 79,879 | $1.6M | Add +7.1% |
| BITW Bitwise 10 Crypto Index ETF | 0.41% | 34,764 | $1.6M | Add +2.1% |
| BITQ Bitwise Crypto Indu Inno ETF | 0.40% | 80,328 | $1.5M | Reduce -4.3% |
| JPM JPMorgan Chase & Co. | 0.39% | 5,068 | $1.5M | Reduce -41.7% |
| SCHC Schwab Intl Small-Cap Equity | 0.39% | 31,766 | $1.5M | Add +0.8% |
| SHM SS SPDR N Ice St Muni ETF | 0.37% | 29,693 | $1.4M | No change |
| TOTL SS Doubleline TR Tact ETF | 0.37% | 35,549 | $1.4M | Add +10.6% |
| DON Wisdomtree US Midcap Dividen | 0.34% | 24,752 | $1.3M | Add +6.7% |
| META Meta Platforms Inc. Class A | 0.33% | 2,202 | $1.3M | Reduce -46.6% |
| CGCP Cap Group Core Plus Income | 0.33% | 56,252 | $1.3M | Add +4.3% |
| GOOG Alphabet Inc. Class C | 0.32% | 4,284 | $1.2M | Reduce -60.2% |
| IWS iShares Russell Mid-Cap Valu | 0.31% | 7,999 | $1.2M | No change |
| IVE iShares S&P 500 Value ETF | 0.29% | 5,274 | $1.1M | Add +0.6% |
| TSLA Tesla Inc. | 0.29% | 2,987 | $1.1M | Reduce -32.6% |
| GOOGL Alphabet Inc. Class A | 0.28% | 3,753 | $1.1M | Reduce -54.8% |
| SPSK SP Funds Dow Jones Global Su | 0.28% | 58,638 | $1.0M | Add +0.5% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.27% | 3,439 | $1.0M | Reduce -4.3% |
| FBTC Fidelity Wise Origin Bitcoin | 0.26% | 16,763 | $990K | New |
| IWV iShares Russell 3000 ETF | 0.26% | 2,640 | $979K | Reduce -1.3% |
| RS Reliance Inc. | 0.26% | 3,213 | $976K | Reduce -6.3% |
| JEPI JPMorgan Equity Premium Inco | 0.25% | 16,768 | $950K | Add +0.1% |
| AVGO Broadcom Inc. | 0.24% | 3,012 | $932K | Reduce -60.5% |
| JNJ Johnson & Johnson | 0.24% | 3,765 | $920K | Reduce -45.2% |
| TWLO Twilio Inc. Class A | 0.24% | 7,171 | $902K | No change |
| IJT iShares S&P Small-Cap 600 GR | 0.22% | 5,781 | $837K | Add +5.0% |
| COST Costco Wholesale Corp. | 0.22% | 833 | $830K | Reduce -35.8% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.22% | 8,604 | $829K | Reduce -26.1% |
| IVV iShares Core S&P 500 ETF | 0.21% | 1,250 | $817K | No change |
| TSM Taiwan Semiconductor-SP ADR | 0.21% | 2,393 | $809K | Add +0.1% |
| IVW iShares S&P 500 Growth ETF | 0.21% | 7,096 | $803K | No change |
| RDVY First Trust Rising Dividend | 0.21% | 11,593 | $792K | Reduce -0.2% |
| IWD iShares Russell 1000 Value E | 0.21% | 3,699 | $790K | Add +34.9% |
| UFOX Defiance Space and Connectiv | 0.21% | 11,570 | $789K | Add +1.3% |
| ABBV Abbvie Inc. | 0.19% | 3,394 | $738K | Reduce -39.4% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.19% | 14,968 | $732K | No change |
| BXMT Blackstone Mortgage Tru Class A | 0.18% | 36,039 | $690K | Add +0.9% |
| AVUV Avantis US Small Cap Value | 0.17% | 5,985 | $661K | Add +8.1% |
| T AT&T Inc. | 0.16% | 20,595 | $597K | Reduce -42.1% |
| UNP Union Pacific Corp. | 0.16% | 2,447 | $594K | Reduce -4.8% |
| MUB iShares National Muni Bond E | 0.15% | 5,527 | $587K | Add +0.0% |
| AOA iShares Core 80/20 Aggressiv | 0.15% | 6,472 | $573K | No change |
| UNH Unitedhealth Group Inc. | 0.14% | 2,027 | $549K | Reduce -34.1% |
| BSCS Invesco Bulletshares 2028 CB | 0.14% | 26,616 | $544K | Add +0.8% |
| VZ Verizon Communications Inc. | 0.14% | 10,733 | $539K | Reduce -12.9% |
| SCHV Schwab US Large-Cap Value | 0.14% | 17,326 | $528K | Add +1.7% |
| AXP American Express Co. | 0.13% | 1,664 | $503K | Reduce -51.6% |
| BINC iShares Flex I A ETF-Usd Inc. | 0.13% | 9,364 | $486K | Add +28.0% |
| MOAT Vaneck Morningstar Wide Moat | 0.12% | 4,800 | $464K | No change |
| CGSD Cap Group Short Duration | 0.12% | 17,623 | $454K | No change |
Options reported separately and not counted above: S calls ($90K), AVXL calls ($34K).
Portfolio Sells Q4 2025 → Q1 2026
| MSFT Microsoft Corp. | Reduce -41.1% | 1.00% | −0.78 |
| RBLX Roblox Corp. Class A | Reduce -0.1% | 3.89% | −0.74 |
| NVDA Nvidia Corp. | Reduce -32.9% | 2.07% | −0.62 |
| GOOG Alphabet Inc. Class C | Reduce -60.2% | 0.32% | −0.45 |
| AMZN Amazon.com Inc. | Reduce -37.7% | 0.68% | −0.35 |
| AVGO Broadcom Inc. | Reduce -60.5% | 0.24% | −0.32 |
| GOOGL Alphabet Inc. Class A | Reduce -54.8% | 0.28% | −0.32 |
| BITB Bitwise Bitcoin ETF | Sold out | 0.00% | −0.30 |
| LLY Eli Lilly & Co. | Reduce -74.2% | 0.10% | −0.29 |
| AAPL Apple Inc. | Reduce -26.5% | 2.15% | −0.28 |
| META Meta Platforms Inc. Class A | Reduce -46.6% | 0.33% | −0.23 |
| JPM JPMorgan Chase & Co. | Reduce -41.7% | 0.39% | −0.20 |
| MCK McKesson Corp. | Sold out | 0.00% | −0.20 |
| LRCX Lam Research Corp. | Sold out | 0.00% | −0.19 |
| ETN Eaton Corp. PLC | Sold out | 0.00% | −0.19 |
| MU Micron Technology Inc. | Reduce -78.8% | 0.05% | −0.18 |
| ORCL Oracle Corp. | Sold out | 0.00% | −0.16 |
| WFC Wells Fargo & Co. | Sold out | 0.00% | −0.16 |
| BKNG Booking Holdings Inc. | Sold out | 0.00% | −0.15 |
| ARKK ARK Innovation ETF | Reduce -8.6% | 1.58% | −0.15 |
| MDT Medtronic PLC | Sold out | 0.00% | −0.14 |
| AXP American Express Co. | Reduce -51.6% | 0.13% | −0.14 |
| TRV The Travelers Cos Inc. | Sold out | 0.00% | −0.13 |
| TSLA Tesla Inc. | Reduce -32.6% | 0.29% | −0.13 |
| PGR Progressive Corp. | Sold out | 0.00% | −0.12 |
| GM General Motors Co. | Sold out | 0.00% | −0.12 |
| GL Globe Life Inc. | Sold out | 0.00% | −0.12 |
| LIN Linde PLC | Sold out | 0.00% | −0.12 |
| GRMN Garmin Ltd. | Sold out | 0.00% | −0.12 |
| MS Morgan Stanley | Sold out | 0.00% | −0.11 |
| WMT Walmart Inc. | Reduce -72.8% | 0.06% | −0.11 |
| INTU Intuit Inc. | Sold out | 0.00% | −0.11 |
| MA Mastercard Inc. Class A | Reduce -59.0% | 0.09% | −0.10 |
| FDX FedEx Corp. | Sold out | 0.00% | −0.10 |
| VRTX Vertex Pharmaceuticals Inc. | Sold out | 0.00% | −0.10 |
| DE Deere & Co. | Sold out | 0.00% | −0.10 |
| RRX Regal Rexnord Corp. | Sold out | 0.00% | −0.09 |
| JNJ Johnson & Johnson | Reduce -45.2% | 0.24% | −0.09 |
| BAC Bank of America Corp. | Reduce -52.0% | 0.10% | −0.09 |
| DG Dollar General Corp. | Sold out | 0.00% | −0.09 |
| BPOP Popular Inc. | Sold out | 0.00% | −0.09 |
| CMCSA Comcast Corp. Class A | Sold out | 0.00% | −0.09 |
| UNH Unitedhealth Group Inc. | Reduce -34.1% | 0.14% | −0.09 |
| NOW ServiceNow Inc. | Sold out | 0.00% | −0.09 |
| IBM Intl Business Machines Corp. | Sold out | 0.00% | −0.09 |
| VLO Valero Energy Corp. | Sold out | 0.00% | −0.09 |
| GEV GE Vernova Inc. | Sold out | 0.00% | −0.08 |
| COP Conocophillips | Sold out | 0.00% | −0.08 |
| IBIT iShares Bitcoin Trust ETF | Sold out | 0.00% | −0.08 |
| SYK Stryker Corp. | Sold out | 0.00% | −0.08 |
Portfolio Buys Q4 2025 → Q1 2026
| VCRB Vanguard Core Bond ETF | Add +17.4% | 2.59% | +0.70 |
| CGCB Cap Group Core Bond | Add +14.2% | 2.35% | +0.58 |
| VYM Vanguard High DVD Yield ETF | Add +1.1% | 3.30% | +0.54 |
| DLN Wisdomtree US Largecap Divid | Add +0.4% | 2.81% | +0.43 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +2.8% | 2.26% | +0.39 |
| FBTC Fidelity Wise Origin Bitcoin | New | 0.26% | +0.26 |
| CGGR Cap Group Growth Equity | Add +1.5% | 3.01% | +0.25 |
| AOR iShares Core 60/40 Balanced | Add +1.7% | 1.60% | +0.24 |
| CGMS Cap Group US Multi-Sect Bond | Add +2.2% | 1.44% | +0.22 |
| JPST JPMorgan Ultra-Short Income | Add +2.8% | 1.13% | +0.19 |
| SCHB Schwab US Broad Market ETF | Add +0.7% | 1.63% | +0.19 |
| QQQ Invesco QQQ Trust Series 1 | Add +7.5% | 1.07% | +0.17 |
| IWF iShares Russell 1000 Growth | Add +1.9% | 1.71% | +0.17 |
| VOO Vanguard S&P 500 ETF | Add +4.6% | 1.10% | +0.16 |
| CGDV Cap Group Dividend Value | Add +17.0% | 0.65% | +0.16 |
| VT Vanguard Tot World STK ETF | Add +7.8% | 0.78% | +0.14 |
| BSCQ Invesco Bulletshares 2026 CB | Add +3.9% | 0.81% | +0.14 |
| VNLA Janus Henderson Short Durati | Add +2.0% | 0.85% | +0.13 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +0.7% | 0.88% | +0.11 |
| SPYM Ste STR SPDR PT S&P 500 ETF | New | 0.11% | +0.11 |
| UTG Reaves Utility Income Fund | Add +0.4% | 0.51% | +0.10 |
| CGGO Cap Group Global Growth | Add +13.7% | 0.49% | +0.10 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +0.8% | 0.77% | +0.09 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +0.3% | 1.09% | +0.09 |
| BSCR Invesco Bulletshares 2027 CB | Add +7.1% | 0.41% | +0.08 |
| TOTL SS Doubleline TR Tact ETF | Add +10.6% | 0.37% | +0.08 |
| IWD iShares Russell 1000 Value E | Add +34.9% | 0.21% | +0.07 |
| ACWI iShares MSCI Acwi ETF | Add +0.5% | 0.59% | +0.07 |
| DOCN Digitalocean Holdings Inc. | New | 0.07% | +0.07 |
| DON Wisdomtree US Midcap Dividen | Add +6.7% | 0.34% | +0.06 |
| MO Altria Group Inc. | New | 0.06% | +0.06 |
| SO The Southern Co. | New | 0.06% | +0.06 |
| CGCP Cap Group Core Plus Income | Add +4.3% | 0.33% | +0.06 |
| SCHC Schwab Intl Small-Cap Equity | Add +0.8% | 0.39% | +0.06 |
| MLPX Global X MLP & Energy Infras | New | 0.05% | +0.05 |
| ITW Illinois Tool Works | New | 0.05% | +0.05 |
| UFOX Defiance Space and Connectiv | Add +1.3% | 0.21% | +0.04 |
| BINC iShares Flex I A ETF-Usd Inc. | Add +28.0% | 0.13% | +0.04 |
| IVE iShares S&P 500 Value ETF | Add +0.6% | 0.29% | +0.04 |
| AVUV Avantis US Small Cap Value | Add +8.1% | 0.17% | +0.04 |
| SPSK SP Funds Dow Jones Global Su | Add +0.5% | 0.28% | +0.04 |
| TSM Taiwan Semiconductor-SP ADR | Add +0.1% | 0.21% | +0.04 |
| GBIL Goldman Sachs Access Treasur | Add +23.8% | 0.12% | +0.04 |
| IJT iShares S&P Small-Cap 600 GR | Add +5.0% | 0.22% | +0.04 |
| JEPI JPMorgan Equity Premium Inco | Add +0.1% | 0.25% | +0.03 |
| XLE SS Energy Select Sector | Add +0.1% | 0.09% | +0.03 |
| S Sentinelone Inc. Class A | New | 0.03% | +0.03 |
| BXMT Blackstone Mortgage Tru Class A | Add +0.9% | 0.18% | +0.03 |
| NFLX Netflix Inc. | Add +3.3% | 0.09% | +0.02 |
| SCHV Schwab US Large-Cap Value | Add +1.7% | 0.14% | +0.02 |
Options Activity Q4 2025 → Q1 2026
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 177 | $429.9M | SCHG, SCHD, RBLX, SPY, CGGR |
| Q1 2026 | 161 | $380.6M | SCHG, RBLX, SCHD, VYM, SPY |
| Q4 2025 | 217 | $445.5M | RBLX, SCHG, SCHD, SPY, CGGR |
| Q3 2025 | 158 | $388.6M | RBLX, SCHG, SCHD, SPY, UBER |
| Q2 2025 | 146 | $351.0M | RBLX, SCHG, SCHD, SPY, UBER |
| Q1 2025 | 137 | $307.6M | RBLX, SCHD, SCHG, SPY, VYM |
| Q4 2024 | 137 | $307.1M | RBLX, SCHG, SCHD, SPY, VYM |
| Q3 2024 | 133 | $285.8M | SCHD, SCHG, RBLX, SPY, SCHX |
| Q2 2024 | 124 | $263.0M | RBLX, SCHG, SCHD, SCHX, UBER |
| Q1 2024 | 118 | $253.1M | RBLX, SCHG, SCHD, UBER, SCHX |