Strategic Family Wealth Counselors, L.L.C.

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 8, 2025), Strategic Family Wealth Counselors, L.L.C. reported 137 stock positions worth $307.6 million. Its top holding was Roblox Class A (RBLX) at 5.0% of the portfolio, followed by Schwab US DVD Equity ETF (SCHD, 4.4%) and Schwab US Large-Cap Growth (SCHG, 4.1%). Compared with Q4 2024, it opened 9 new positions, sold out of 9, added to 92 and reduced 23. The biggest buy was Uber Technologies (UBER, shares +1%) and the biggest sale an exit from Marathon Petroleum (MPC).

Most Recent 13F
Q2 2026
Location
FAIRFIELD, NJ
CIK
0001729755
Portfolio Value
$307.6M (Q1 2025)
SEC Filing
0001221073-25-000050 ↗ filed May 8, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $253.1M Q1 2024 Q2 2024: $263.0M Q2 2024 Q3 2024: $285.8M Q3 2024 Q4 2024: $307.1M Q4 2024 Q1 2025: $307.6M $307.6M Q1 2025 Q2 2025: $351.0M Q2 2025 Q3 2025: $388.6M Q3 2025 Q4 2025: $445.5M Q4 2025 Q1 2026: $380.6M Q1 2026 Q2 2026: $429.9M Q2 2026

Holdings 137 stocks · $307.6M
RBLX Roblox Corp. Class A 4.95% 261,426 $15.2M No change
SCHD Schwab US DVD Equity ETF 4.38% 482,234 $13.5M Add +1.9%
SCHG Schwab US Large-Cap Growth 4.08% 500,522 $12.5M Add +0.1%
SPY SS SPDR S&P 500 ETF Trust-US 3.46% 19,039 $10.7M Add +3.6%
VYM Vanguard High DVD Yield ETF 3.37% 80,473 $10.4M Add +1.9%
SCHX Schwab US Large-Cap ETF 3.12% 433,969 $9.6M Add +0.0%
CGGR Cap Group Growth Equity 3.06% 275,037 $9.4M Add +2.0%
RSP Invesco S&P 500 Equal Weight 3.04% 53,961 $9.3M Add +2.5%
SCHM Schwab US Mid Cap ETF 3.01% 353,307 $9.3M Add +0.9%
UBER Uber Technologies Inc. 2.99% 126,086 $9.2M Add +1.1%
SCHA Schwab US Small-Cap ETF 2.81% 369,254 $8.7M Add +0.4%
DLN Wisdomtree US Largecap Divid 2.80% 108,358 $8.6M Add +1.6%
SDY SS SPDR S&P Dividend ETF 2.61% 59,157 $8.0M Add +1.6%
FVD First Trust Value Line DVD 2.30% 158,403 $7.1M Add +0.7%
VTV Vanguard Mrngstr Val ETF-Aui 2.23% 39,699 $6.9M Add +4.0%
AAPL Apple Inc. 2.20% 30,396 $6.8M Add +1.8%
SPLV Invesco S&P 500 Low Volatili 2.17% 89,396 $6.7M Add +0.2%
SCHB Schwab US Broad Market ETF 1.75% 250,652 $5.4M Reduce -2.4%
IWF iShares Russell 1000 Growth 1.71% 14,555 $5.3M Add +1.0%
AOR iShares Core 60/40 Balanced 1.67% 89,396 $5.1M Add +0.1%
COWZ Pacer US Cash Cows 100 ETF 1.61% 90,301 $4.9M Add +6.4%
ARKK ARK Innovation ETF 1.51% 97,327 $4.6M Reduce -3.4%
JPST JPMorgan Ultra-Short Income 1.47% 89,476 $4.5M Add +2.3%
VCRB Vanguard Core Bond ETF 1.45% 57,468 $4.4M Add +48.9%
PFE Pfizer Inc. 1.44% 175,366 $4.4M Reduce -0.0%
CGMS Cap Group US Multi-Sect Bond 1.39% 156,053 $4.3M Reduce -2.1%
CGCB Cap Group Core Bond 1.37% 160,651 $4.2M Add +34.2%
HDV iShares Core High Dividend E 1.37% 34,735 $4.2M Add +1.1%
NVDA Nvidia Corp. 1.26% 35,843 $3.9M Reduce -1.3%
MSFT Microsoft Corp. 1.08% 8,829 $3.3M Add +2.7%
VNLA Janus Henderson Short Durati 1.05% 65,672 $3.2M Add +14.9%
VUG Vanguard Mrngstar GR ETF-Sui 1.03% 8,565 $3.2M Add +1.3%
VOO Vanguard S&P 500 ETF 1.01% 6,049 $3.1M Add +15.5%
QQQ Invesco QQQ Trust Series 1 1.00% 6,540 $3.1M Reduce -0.8%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.91% 10,864 $2.8M Reduce -1.4%
V Visa Inc. Class A 0.85% 7,433 $2.6M Add +2.1%
VB Vanguard Most SM-Cap ETF-Usd 0.81% 11,171 $2.5M Add +3.4%
USMV iShares MSCI USA Min Vol Fac 0.75% 24,633 $2.3M Add +2.6%
VGT Vanguard Info Tech ETF 0.62% 3,496 $1.9M Add +1.9%
VPLS Vanguard Core-Plus Bond ETF 0.61% 24,170 $1.9M Add +0.3%
TWLO Twilio Inc. Class A 0.61% 19,104 $1.9M Reduce -8.7%
GSLC Goldman Activebeta US LC ETF 0.60% 16,659 $1.8M Add +0.0%
VT Vanguard Tot World STK ETF 0.56% 14,796 $1.7M Add +0.1%
ACWI iShares MSCI Acwi ETF 0.54% 14,274 $1.7M Add +0.9%
SCZ iShares MSCI Eafe Small-Cap 0.51% 24,625 $1.6M Reduce -0.2%
IBIT iShares Bitcoin Trust ETF 0.51% 33,221 $1.6M Add +1.7%
SCHF Schwab Intl Equity ETF 0.50% 77,551 $1.5M Add +0.6%
AMZN Amazon.com Inc. 0.48% 7,737 $1.5M Add +3.4%
IWR iShares Russell Mid-Cap ETF 0.47% 16,870 $1.4M Add +2.2%
SHM SS SPDR N Ice St Muni ETF 0.46% 29,693 $1.4M New
JPM JPMorgan Chase & Co. 0.45% 5,592 $1.4M Add +4.1%
BSCP Invesco Bulletshares 2025 CB 0.44% 64,990 $1.3M Add +14.5%
CGCP Cap Group Core Plus Income 0.44% 59,739 $1.3M Add +4.7%
DON Wisdomtree US Midcap Dividen 0.43% 27,007 $1.3M Add +0.1%
CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT 0.40% 43,390 $1.2M Add +23.5%
META Meta Platforms Inc. Class A 0.35% 1,876 $1.1M Add +3.3%
SCHC Schwab Intl Small-Cap Equity 0.34% 29,057 $1.0M Add +5.2%
SPSK SP Funds Dow Jones Global Su 0.34% 57,244 $1.0M Add +3.5%
IWS iShares Russell Mid-Cap Valu 0.32% 7,850 $989K No change
EXCHANGE TRADED CONCEPTS TRU 0.31% 79,392 $964K Add +2.2%
BSCQ Invesco Bulletshares 2026 CB 0.31% 49,220 $959K Add +34.9%
UTG Reaves Utility Income Fund 0.30% 28,261 $920K Add +1.4%
RS Reliance Inc. 0.30% 3,163 $913K Add +91.3%
IWV iShares Russell 3000 ETF 0.28% 2,674 $849K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.27% 8,499 $839K Add +7.5%
TOTL SS Doubleline TR Tact ETF 0.27% 20,798 $838K Add +14.9%
BRK.A Berkshire Hathaway Inc. Class A 0.26% 1 $798K New
UNH Unitedhealth Group Inc. 0.23% 1,364 $715K Add +1.9%
ABBV Abbvie Inc. 0.23% 3,394 $711K Add +0.7%
T AT&T Inc. 0.22% 24,293 $687K Add +24.4%
RDVY First Trust Rising Dividend 0.22% 11,619 $680K Add +4.9%
VZ Verizon Communications Inc. 0.22% 14,925 $677K Add +19.2%
TSLA Tesla Inc. 0.22% 2,602 $674K Reduce -8.6%
COST Costco Wholesale Corp. 0.22% 708 $670K Add +0.1%
IVW iShares S&P 500 Growth ETF 0.21% 7,096 $659K No change
JEPI JPMorgan Equity Premium Inco 0.21% 11,399 $651K Add +21.1%
SHYM iShares Short Duration High 0.20% 26,500 $601K New
JNJ Johnson & Johnson 0.19% 3,608 $598K Add +3.2%
MUB iShares National Muni Bond E 0.19% 5,525 $583K No change
UNP Union Pacific Corp. 0.18% 2,371 $560K Add +0.0%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.18% 14,968 $541K Add +128.7%
SCHH Schwab US REIT ETF 0.17% 23,806 $512K Add +90.7%
UFOX Defiance Space and Connectiv 0.16% 11,392 $484K Add +0.1%
GOOG Alphabet Inc. Class C 0.15% 3,051 $477K Reduce -0.6%
CGSD Cap Group Short Duration 0.15% 17,623 $455K No change
SCHV Schwab US Large-Cap Value 0.15% 16,986 $451K Add +2.2%
CL Colgate-Palmolive Co. 0.14% 4,731 $443K Add +0.4%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.14% 12,350 $440K Add +48.5%
IVV iShares Core S&P 500 ETF 0.14% 759 $426K No change
IVE iShares S&P 500 Value ETF 0.14% 2,185 $416K Reduce -0.3%
XLF SS Financial Select Sector 0.14% 8,344 $416K Add +0.2%
TSM Taiwan Semiconductor-SP ADR 0.13% 2,390 $397K Add +3.7%
FBND Fidelity Total Bond ETF 0.13% 8,677 $396K Reduce -41.1%
IWD iShares Russell 1000 Value E 0.13% 2,101 $395K Add +0.3%
XLY SS Consumer Disc Select Sect 0.13% 2,000 $395K No change
IHDG Wisdomtree International Hed 0.13% 8,951 $388K Reduce -0.4%
SYY Sysco Corp. 0.12% 5,104 $383K Add +1.2%
IJT iShares S&P Small-Cap 600 GR 0.12% 3,068 $382K Reduce -49.5%
UPST Upstart Holdings Inc. 0.12% 7,992 $368K No change
AVGO Broadcom Inc. 0.12% 2,178 $365K Add +69.5%

Show all 137 holdings

Options reported separately and not counted above: AVXL calls ($26K).

Portfolio Sells Q4 2024 → Q1 2025
MPC Marathon Petroleum Corp. Sold out 0.00% −0.47
ARKK ARK Innovation ETF Reduce -3.4% 1.51% −0.36
NVDA Nvidia Corp. Reduce -1.3% 1.26% −0.32
TSLA Tesla Inc. Reduce -8.6% 0.22% −0.16
IJT iShares S&P Small-Cap 600 GR Reduce -49.5% 0.12% −0.14
SCHB Schwab US Broad Market ETF Reduce -2.4% 1.75% −0.14
TWLO Twilio Inc. Class A Reduce -8.7% 0.61% −0.13
COP Conocophillips Sold out 0.00% −0.12
QQQ Invesco QQQ Trust Series 1 Reduce -0.8% 1.00% −0.10
FBND Fidelity Total Bond ETF Reduce -41.1% 0.13% −0.09
DFS Discover Financial Services Sold out 0.00% −0.08
VLY Valley National Bancorp Sold out 0.00% −0.08
PFE Pfizer Inc. Reduce -0.0% 1.44% −0.07
PEG Public Service Enterprise GP Sold out 0.00% −0.07
SOXX iShares Semiconductor ETF Sold out 0.00% −0.07
MRK Merck & Co. Inc. Sold out 0.00% −0.07
MDY State Street SPDR S&P Midcap Sold out 0.00% −0.07
BXMT Blackstone Mortgage Tru Class A Sold out 0.00% −0.06
GBIL Goldman Sachs Access Treasur Reduce -36.9% 0.10% −0.06
XOM Exxon Mobil Corp. Reduce -37.0% 0.10% −0.04
TXN Texas Instruments Inc. Reduce -26.2% 0.09% −0.04
GOOG Alphabet Inc. Class C Reduce -0.6% 0.15% −0.04
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -1.4% 0.91% −0.03
CGMS Cap Group US Multi-Sect Bond Reduce -2.1% 1.39% −0.03
GOOGL Alphabet Inc. Class A Reduce -1.8% 0.11% −0.03
VTRS Viatris Inc. Reduce -0.5% 0.06% −0.03
VXF Vanguard Extended Market ETF Reduce -0.3% 0.09% −0.01
IHDG Wisdomtree International Hed Reduce -0.4% 0.13% −0.00
IVE iShares S&P 500 Value ETF Reduce -0.3% 0.14% −0.00
MA Mastercard Inc. Class A Reduce -1.0% 0.07% +0.00
PAYX Paychex Inc. Reduce -0.1% 0.11% +0.01
SCZ iShares MSCI Eafe Small-Cap Reduce -0.2% 0.51% +0.02

Portfolio Buys Q4 2024 → Q1 2025
UBER Uber Technologies Inc. Add +1.1% 2.99% +0.54
VCRB Vanguard Core Bond ETF Add +48.9% 1.45% +0.49
SHM SS SPDR N Ice St Muni ETF New 0.46% +0.46
CGCB Cap Group Core Bond Add +34.2% 1.37% +0.37
BRK.A Berkshire Hathaway Inc. Class A New 0.26% +0.26
SHYM iShares Short Duration High New 0.20% +0.20
SCHD Schwab US DVD Equity ETF Add +1.9% 4.38% +0.18
RS Reliance Inc. Add +91.3% 0.30% +0.15
VNLA Janus Henderson Short Durati Add +14.9% 1.05% +0.14
SPLV Invesco S&P 500 Low Volatili Add +0.2% 2.17% +0.14
VTV Vanguard Mrngstr Val ETF-Aui Add +4.0% 2.23% +0.13
HDV iShares Core High Dividend E Add +1.1% 1.37% +0.11
SDY SS SPDR S&P Dividend ETF Add +1.6% 2.61% +0.11
FNDF Schwab Fndmn Intl LRG Co. ETF Add +128.7% 0.18% +0.11
V Visa Inc. Class A Add +2.1% 0.85% +0.10
DLN Wisdomtree US Largecap Divid Add +1.6% 2.80% +0.10
VYM Vanguard High DVD Yield ETF Add +1.9% 3.37% +0.09
VOO Vanguard S&P 500 ETF Add +15.5% 1.01% +0.09
BSCR Invesco Bulletshares 2027 CB New 0.09% +0.09
PLTR Palantir Technologies Inc. Class A New 0.08% +0.08
FULT Fulton Financial Corp. New 0.08% +0.08
SCHH Schwab US REIT ETF Add +90.7% 0.17% +0.08
BSCQ Invesco Bulletshares 2026 CB Add +34.9% 0.31% +0.08
T AT&T Inc. Add +24.4% 0.22% +0.08
VBK Van Morst SML-Cap Gro-Usd Inc. New 0.07% +0.07
GLD SPDR Gold Shares New 0.07% +0.07
CGGO Cap Group Global Growth Add +23.5% 0.40% +0.07
FVD First Trust Value Line DVD Add +0.7% 2.30% +0.06
VZ Verizon Communications Inc. Add +19.2% 0.22% +0.06
USMV iShares MSCI USA Min Vol Fac Add +2.6% 0.75% +0.06
BSCP Invesco Bulletshares 2025 CB Add +14.5% 0.44% +0.06
CGDV Cap Group Dividend Value Add +48.5% 0.14% +0.05
COWZ Pacer US Cash Cows 100 ETF Add +6.4% 1.61% +0.05
TOTL SS Doubleline TR Tact ETF Add +14.9% 0.27% +0.04
JPST JPMorgan Ultra-Short Income Add +2.3% 1.47% +0.04
ABBV Abbvie Inc. Add +0.7% 0.23% +0.04
RSP Invesco S&P 500 Equal Weight Add +2.5% 3.04% +0.04
JEPI JPMorgan Equity Premium Inco Add +21.1% 0.21% +0.04
SCHF Schwab Intl Equity ETF Add +0.6% 0.50% +0.03
BIV Vanguard Intermediate-Term B Add +45.1% 0.10% +0.03
SCHC Schwab Intl Small-Cap Equity Add +5.2% 0.34% +0.03
JNJ Johnson & Johnson Add +3.2% 0.19% +0.03
JPM JPMorgan Chase & Co. Add +4.1% 0.45% +0.03
CVX Chevron Corp. Add +20.7% 0.09% +0.03
CGCP Cap Group Core Plus Income Add +4.7% 0.44% +0.02
AMGN Amgen Inc. Add +5.5% 0.11% +0.02
AVGO Broadcom Inc. Add +69.5% 0.12% +0.02
AVXL Anavex Life Sciences Corp. New 0.02% +0.02
LLY Eli Lilly & Co. Add +14.0% 0.08% +0.01
SPSK SP Funds Dow Jones Global Su Add +3.5% 0.34% +0.01

Options Activity Q4 2024 → Q1 2025
AVXL Anavex Life Sciences Corp. call New 3,000 $26K

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 177$429.9MSCHG, SCHD, RBLX, SPY, CGGR
Q1 2026 161$380.6MSCHG, RBLX, SCHD, VYM, SPY
Q4 2025 217$445.5MRBLX, SCHG, SCHD, SPY, CGGR
Q3 2025 158$388.6MRBLX, SCHG, SCHD, SPY, UBER
Q2 2025 146$351.0MRBLX, SCHG, SCHD, SPY, UBER
Q1 2025 137$307.6MRBLX, SCHD, SCHG, SPY, VYM
Q4 2024 137$307.1MRBLX, SCHG, SCHD, SPY, VYM
Q3 2024 133$285.8MSCHD, SCHG, RBLX, SPY, SCHX
Q2 2024 124$263.0MRBLX, SCHG, SCHD, SCHX, UBER
Q1 2024 118$253.1MRBLX, SCHG, SCHD, UBER, SCHX