Strategic Family Wealth Counselors, L.L.C.

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 14, 2024), Strategic Family Wealth Counselors, L.L.C. reported 124 stock positions worth $263.0 million. Its top holding was Roblox Class A (RBLX) at 7.1% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 4.8%) and Schwab US DVD Equity ETF (SCHD, 4.3%). Compared with Q1 2024, it opened 9 new positions, sold out of 3, added to 57 and reduced 23. The biggest buy was a new position in Vanguard Core Bond ETF (VCRB) and the biggest sale Roblox Class A (RBLX, shares −0%).

Most Recent 13F
Q2 2026
Location
FAIRFIELD, NJ
CIK
0001729755
Portfolio Value
$263.0M (Q2 2024)
SEC Filing
0001221073-24-000069 ↗ filed Aug 14, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $253.1M Q1 2024 Q2 2024: $263.0M $263.0M Q2 2024 Q3 2024: $285.8M Q3 2024 Q4 2024: $307.1M Q4 2024 Q1 2025: $307.6M Q1 2025 Q2 2025: $351.0M Q2 2025 Q3 2025: $388.6M Q3 2025 Q4 2025: $445.5M Q4 2025 Q1 2026: $380.6M Q1 2026 Q2 2026: $429.9M Q2 2026

Holdings 124 stocks · $263.0M
RBLX Roblox Corp. Class A 7.08% 500,677 $18.6M Reduce -0.0%
SCHG Schwab US Large-Cap Growth 4.80% 125,112 $12.6M Add +2.3%
SCHD Schwab US DVD Equity ETF 4.29% 145,068 $11.3M Add +4.9%
SCHX Schwab US Large-Cap ETF 3.63% 148,643 $9.6M Add +0.2%
UBER Uber Technologies Inc. 3.44% 124,287 $9.0M Add +0.2%
CGGR Cap Group Growth Equity 3.39% 270,767 $8.9M Add +1.5%
SPY SS SPDR S&P 500 ETF Trust-US 3.33% 16,089 $8.8M Add +0.4%
SCHM Schwab US Mid Cap ETF 3.27% 110,552 $8.6M Add +4.3%
VYM Vanguard High DVD Yield ETF 3.21% 71,065 $8.4M Add +3.3%
SCHA Schwab US Small-Cap ETF 3.14% 173,755 $8.2M Add +5.1%
RSP Invesco S&P 500 Equal Weight 2.85% 45,589 $7.5M Add +4.6%
SDY SS SPDR S&P Dividend ETF 2.69% 55,541 $7.1M Add +1.9%
DLN Wisdomtree US Largecap Divid 2.53% 91,499 $6.7M Add +2.0%
FVD First Trust Value Line DVD 2.29% 148,009 $6.0M Add +0.5%
SPLV Invesco S&P 500 Low Volatili 2.26% 91,490 $5.9M Reduce -0.9%
AAPL Apple Inc. 2.15% 26,839 $5.7M Reduce -0.5%
ARKK ARK Innovation ETF 2.05% 122,562 $5.4M Reduce -2.2%
SCHB Schwab US Broad Market ETF 2.02% 84,427 $5.3M Reduce -0.7%
VTV Vanguard Mrngstr Val ETF-Aui 1.98% 32,460 $5.2M Add +5.7%
IWF iShares Russell 1000 Growth 1.89% 13,638 $5.0M Add +0.7%
PFE Pfizer Inc. 1.87% 175,299 $4.9M Reduce -0.1%
BSCO Invesco Bulletshares 2024 CB 1.61% 200,766 $4.2M Reduce -3.6%
JPST JPMorgan Ultra-Short Income 1.42% 73,895 $3.7M Add +8.3%
NVDA Nvidia Corp. 1.40% 29,858 $3.7M Reduce -0.2%
COWZ Pacer US Cash Cows 100 ETF 1.37% 65,880 $3.6M Add +7.9%
MSFT Microsoft Corp. 1.33% 7,804 $3.5M Add +7.3%
HDV iShares Core High Dividend E 1.22% 29,528 $3.2M Add +5.7%
QQQ Invesco QQQ Trust Series 1 1.18% 6,488 $3.1M Add +0.8%
AOR iShares Core 60/40 Balanced 1.17% 54,487 $3.1M Add +3.0%
VNLA Janus Henderson Short Durati 1.13% 60,975 $3.0M Add +0.1%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.98% 10,696 $2.6M Add +8.9%
CGCP Cap Group Core Plus Income 0.86% 102,030 $2.3M Reduce -1.1%
VUG Vanguard Mrngstar GR ETF-Sui 0.86% 6,056 $2.3M Add +6.4%
VB Vanguard Most SM-Cap ETF-Usd 0.85% 10,236 $2.2M Add +1.2%
USMV iShares MSCI USA Min Vol Fac 0.79% 24,700 $2.1M Reduce -3.6%
V Visa Inc. Class A 0.72% 7,197 $1.9M No change
VOO Vanguard S&P 500 ETF 0.71% 3,731 $1.9M Add +43.6%
MPC Marathon Petroleum Corp. 0.68% 10,379 $1.8M No change
VGT Vanguard Info Tech ETF 0.68% 3,120 $1.8M Add +23.3%
GSLC Goldman Activebeta US LC ETF 0.68% 16,642 $1.8M Add +0.3%
SCHF Schwab Intl Equity ETF 0.66% 45,258 $1.7M No change
PNC PNC Financial Services Group 0.60% 10,161 $1.6M Add +0.0%
VT Vanguard Tot World STK ETF 0.58% 13,626 $1.5M Add +10.2%
SHM SS SPDR N Ice St Muni ETF 0.52% 28,889 $1.4M No change
BSCP Invesco Bulletshares 2025 CB 0.46% 59,347 $1.2M Reduce -2.0%
IWR iShares Russell Mid-Cap ETF 0.46% 14,954 $1.2M No change
TWLO Twilio Inc. Class A 0.45% 20,984 $1.2M No change
AMZN Amazon.com Inc. 0.40% 5,450 $1.1M Add +1.5%
EXCHANGE TRADED CONCEPTS TRU 0.40% 77,692 $1.0M No change
ACWI iShares MSCI Acwi ETF 0.39% 9,066 $1.0M No change
IWS iShares Russell Mid-Cap Valu 0.36% 7,850 $948K No change
VCRB Vanguard Core Bond ETF 0.35% 11,986 $911K New
TOTL SS Doubleline TR Tact ETF 0.32% 20,889 $830K Add +23.0%
IWV iShares Russell 3000 ETF 0.31% 2,674 $825K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.30% 7,957 $790K Add +0.1%
SPSK SP Funds Dow Jones Global Su 0.29% 43,648 $772K New
RS Reliance Inc. 0.28% 2,593 $741K Add +63.7%
JPM JPMorgan Chase & Co. 0.28% 3,603 $729K Add +1.3%
META Meta Platforms Inc. Class A 0.27% 1,416 $714K Add +1.9%
UTG Reaves Utility Income Fund 0.27% 26,087 $713K Add +41.5%
DON Wisdomtree US Midcap Dividen 0.25% 13,863 $648K Add +0.1%
SCHC Schwab Intl Small-Cap Equity 0.23% 17,127 $609K Reduce -0.6%
RDVY First Trust Rising Dividend 0.23% 10,976 $601K Add +0.0%
CGCB Cap Group Core Bond 0.23% 23,113 $597K New
MUB iShares National Muni Bond E 0.22% 5,489 $585K Reduce -17.3%
UNH Unitedhealth Group Inc. 0.21% 1,110 $565K No change
CGMS Cap Group US Multi-Sect Bond 0.21% 20,894 $562K New
FIXD First Trust Smith Opportunis 0.21% 12,887 $555K Add +2.2%
UNP Union Pacific Corp. 0.20% 2,343 $530K No change
ABBV Abbvie Inc. 0.19% 2,844 $488K Reduce -2.6%
JEPI JPMorgan Equity Premium Inco 0.18% 8,483 $481K Add +34.3%
COST Costco Wholesale Corp. 0.18% 561 $477K Reduce -0.2%
CL Colgate-Palmolive Co. 0.17% 4,689 $455K No change
UFOX Defiance Space and Connectiv 0.17% 10,847 $453K Add +4.5%
CGSD Cap Group Short Duration 0.17% 17,623 $448K New
VZ Verizon Communications Inc. 0.17% 10,822 $446K Reduce -12.8%
IVW iShares S&P 500 Growth ETF 0.17% 4,720 $437K Add +51.2%
JNJ Johnson & Johnson 0.16% 2,936 $429K Add +6.5%
IHDG Wisdomtree International Hed 0.16% 8,980 $409K Add +0.1%
XLF SS Financial Select Sector 0.15% 9,586 $394K Add +0.3%
XOM Exxon Mobil Corp. 0.15% 3,422 $394K Reduce -3.8%
TSM Taiwan Semiconductor-SP ADR 0.15% 2,250 $391K No change
IVV iShares Core S&P 500 ETF 0.14% 691 $378K Add +0.4%
XLY SS Consumer Disc Select Sect 0.14% 2,000 $365K No change
IVE iShares S&P 500 Value ETF 0.13% 1,941 $353K No change
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.13% 863 $338K Add +0.1%
SYY Sysco Corp. 0.13% 4,712 $336K New
T AT&T Inc. 0.13% 17,219 $329K Reduce -12.9%
AMGN Amgen Inc. 0.12% 1,050 $328K No change
RWO State Street SPDR Dow Jones 0.12% 7,504 $312K Reduce -4.4%
BXMT Blackstone Mortgage Tru Class A 0.12% 17,726 $309K Add +23.5%
TGT Target Corp. 0.12% 2,064 $306K No change
TXN Texas Instruments Inc. 0.12% 1,560 $303K No change
PWB Invesco Large Cap Growth ETF 0.11% 3,197 $302K No change
DVY iShares Select Dividend ETF 0.11% 2,452 $297K Reduce -4.4%
MRO Marathon Oil Corp. 0.11% 10,326 $296K No change
CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT 0.11% 9,850 $290K New
AOA iShares Core 80/20 Aggressiv 0.11% 3,831 $286K No change
DGRW Wisdomtree U.S. Quality Divi 0.11% 3,652 $285K Reduce -18.9%
IWD iShares Russell 1000 Value E 0.11% 1,612 $281K Add +6.0%
HSY The Hershey Co. 0.11% 1,527 $281K No change
WRBY Warby Parker Inc. Class A 0.11% 17,306 $278K No change
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.10% 8,316 $274K No change
GSIE Goldman Sachs Activebeta Int 0.10% 8,034 $270K Add +1.3%
VXF Vanguard Extended Market ETF 0.10% 1,588 $268K Add +0.2%
SCHV Schwab US Large-Cap Value 0.10% 3,551 $263K No change
MRK Merck & Co. Inc. 0.10% 2,119 $262K No change
TSLA Tesla Inc. 0.10% 1,309 $259K Reduce -9.6%
PAYX Paychex Inc. 0.09% 2,012 $239K No change
XLE SS Energy Select Sector 0.09% 2,575 $235K Add +0.1%
GBIL Goldman Sachs Access Treasur 0.09% 2,303 $230K New
VTRS Viatris Inc. 0.09% 21,480 $228K No change
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.08% 5,497 $219K Add +0.6%
PG The Procter & Gamble Co. 0.08% 1,285 $212K No change
CSCO Cisco Systems Inc. 0.08% 4,411 $210K Add +0.3%
PEP Pepsico Inc. 0.08% 1,263 $208K Add +0.6%
GOOG Alphabet Inc. Class C 0.08% 1,135 $208K New
SCHH Schwab US REIT ETF 0.08% 10,314 $206K No change
USB US Bancorp 0.08% 5,137 $204K No change
VIG Vanguard Dividend Apprec ETF 0.08% 1,099 $201K Reduce -18.8%
VLY Valley National Bancorp 0.07% 25,948 $181K No change
YEXT Yext Inc. 0.03% 14,311 $77K No change
SIRI Sirius XM Holdings Inc. 0.02% 21,832 $62K Add +18.1%
CLOV Clover Health Investments Co. 0.01% 12,263 $15K No change

Portfolio Sells Q1 2024 → Q2 2024
RBLX Roblox Corp. Class A Reduce -0.0% 7.08% −0.47
ARKK ARK Innovation ETF Reduce -2.2% 2.05% −0.43
SPLV Invesco S&P 500 Low Volatili Reduce -0.9% 2.26% −0.14
BSCO Invesco Bulletshares 2024 CB Reduce -3.6% 1.61% −0.12
UPST Upstart Holdings Inc. Sold out 0.00% −0.08
ITW Illinois Tool Works Sold out 0.00% −0.08
MUB iShares National Muni Bond E Reduce -17.3% 0.22% −0.06
PFE Pfizer Inc. Reduce -0.1% 1.87% −0.06
USMV iShares MSCI USA Min Vol Fac Reduce -3.6% 0.79% −0.06
CGCP Cap Group Core Plus Income Reduce -1.1% 0.86% −0.05
VZ Verizon Communications Inc. Reduce -12.8% 0.17% −0.04
SCHB Schwab US Broad Market ETF Reduce -0.7% 2.02% −0.03
BSCP Invesco Bulletshares 2025 CB Reduce -2.0% 0.46% −0.03
DGRW Wisdomtree U.S. Quality Divi Reduce -18.9% 0.11% −0.03
ABBV Abbvie Inc. Reduce -2.6% 0.19% −0.02
VIG Vanguard Dividend Apprec ETF Reduce -18.8% 0.08% −0.02
RWO State Street SPDR Dow Jones Reduce -4.4% 0.12% −0.01
XOM Exxon Mobil Corp. Reduce -3.8% 0.15% −0.01
T AT&T Inc. Reduce -12.9% 0.13% −0.01
DVY iShares Select Dividend ETF Reduce -4.4% 0.11% −0.01
SCHC Schwab Intl Small-Cap Equity Reduce -0.6% 0.23% −0.01
SEELQ Seelos Therapeutics Inc. Sold out 0.00% −0.01
TSLA Tesla Inc. Reduce -9.6% 0.10% −0.00
COST Costco Wholesale Corp. Reduce -0.2% 0.18% +0.02
AAPL Apple Inc. Reduce -0.5% 2.15% +0.32
NVDA Nvidia Corp. Reduce -0.2% 1.40% +0.33

Portfolio Buys Q1 2024 → Q2 2024
VCRB Vanguard Core Bond ETF New 0.35% +0.35
SCHG Schwab US Large-Cap Growth Add +2.3% 4.80% +0.32
SPSK SP Funds Dow Jones Global Su New 0.29% +0.29
CGCB Cap Group Core Bond New 0.23% +0.23
VOO Vanguard S&P 500 ETF Add +43.6% 0.71% +0.22
CGMS Cap Group US Multi-Sect Bond New 0.21% +0.21
CGSD Cap Group Short Duration New 0.17% +0.17
VGT Vanguard Info Tech ETF Add +23.3% 0.68% +0.16
SYY Sysco Corp. New 0.13% +0.13
MSFT Microsoft Corp. Add +7.3% 1.33% +0.12
CGGO Cap Group Global Growth New 0.11% +0.11
IWF iShares Russell 1000 Growth Add +0.7% 1.89% +0.09
GBIL Goldman Sachs Access Treasur New 0.09% +0.09
VUG Vanguard Mrngstar GR ETF-Sui Add +6.4% 0.86% +0.09
GOOG Alphabet Inc. Class C New 0.08% +0.08
UTG Reaves Utility Income Fund Add +41.5% 0.27% +0.07
RS Reliance Inc. Add +63.7% 0.28% +0.07
IVW iShares S&P 500 Growth ETF Add +51.2% 0.17% +0.06
JPST JPMorgan Ultra-Short Income Add +8.3% 1.42% +0.06
QQQ Invesco QQQ Trust Series 1 Add +0.8% 1.18% +0.05
TOTL SS Doubleline TR Tact ETF Add +23.0% 0.32% +0.05
VT Vanguard Tot World STK ETF Add +10.2% 0.58% +0.04
JEPI JPMorgan Equity Premium Inco Add +34.3% 0.18% +0.04
SPY SS SPDR S&P 500 ETF Trust-US Add +0.4% 3.33% +0.02
AMZN Amazon.com Inc. Add +1.5% 0.40% +0.02
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +8.9% 0.98% +0.01
CGGR Cap Group Growth Equity Add +1.5% 3.39% +0.01
UFOX Defiance Space and Connectiv Add +4.5% 0.17% +0.01
META Meta Platforms Inc. Class A Add +1.9% 0.27% +0.00
BXMT Blackstone Mortgage Tru Class A Add +23.5% 0.12% +0.00
HDV iShares Core High Dividend E Add +5.7% 1.22% +0.00
AOR iShares Core 60/40 Balanced Add +3.0% 1.17% +0.00
VTV Vanguard Mrngstr Val ETF-Aui Add +5.7% 1.98% +0.00
BAC Bank of America Corp. Add +0.6% 0.08% +0.00
IVV iShares Core S&P 500 ETF Add +0.4% 0.14% +0.00
IWD iShares Russell 1000 Value E Add +6.0% 0.11% −0.00
GSLC Goldman Activebeta US LC ETF Add +0.3% 0.68% −0.00
JPM JPMorgan Chase & Co. Add +1.3% 0.28% −0.00
GSIE Goldman Sachs Activebeta Int Add +1.3% 0.10% −0.00
SIRI Sirius XM Holdings Inc. Add +18.1% 0.02% −0.00
SCHX Schwab US Large-Cap ETF Add +0.2% 3.63% −0.01
FIXD First Trust Smith Opportunis Add +2.2% 0.21% −0.01
XLE SS Energy Select Sector Add +0.1% 0.09% −0.01
CSCO Cisco Systems Inc. Add +0.3% 0.08% −0.01
DIA SS SPDR Dow Jones Indus Avg Add +0.1% 0.13% −0.01
IHDG Wisdomtree International Hed Add +0.1% 0.16% −0.01
PEP Pepsico Inc. Add +0.6% 0.08% −0.01
VXF Vanguard Extended Market ETF Add +0.2% 0.10% −0.01
JNJ Johnson & Johnson Add +6.5% 0.16% −0.01
XLF SS Financial Select Sector Add +0.3% 0.15% −0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 177$429.9MSCHG, SCHD, RBLX, SPY, CGGR
Q1 2026 161$380.6MSCHG, RBLX, SCHD, VYM, SPY
Q4 2025 217$445.5MRBLX, SCHG, SCHD, SPY, CGGR
Q3 2025 158$388.6MRBLX, SCHG, SCHD, SPY, UBER
Q2 2025 146$351.0MRBLX, SCHG, SCHD, SPY, UBER
Q1 2025 137$307.6MRBLX, SCHD, SCHG, SPY, VYM
Q4 2024 137$307.1MRBLX, SCHG, SCHD, SPY, VYM
Q3 2024 133$285.8MSCHD, SCHG, RBLX, SPY, SCHX
Q2 2024 124$263.0MRBLX, SCHG, SCHD, SCHX, UBER
Q1 2024 118$253.1MRBLX, SCHG, SCHD, UBER, SCHX