Strategic Family Wealth Counselors, L.L.C.

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 1, 2024), Strategic Family Wealth Counselors, L.L.C. reported 133 stock positions worth $285.8 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 4.8% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 4.5%) and Roblox Class A (RBLX, 4.0%). Compared with Q2 2024, it opened 10 new positions, sold out of 1, added to 80 and reduced 25. The biggest buy was Schwab US DVD Equity ETF (SCHD, shares +11%) and the biggest sale Roblox Class A (RBLX, shares −48%).

Most Recent 13F
Q2 2026
Location
FAIRFIELD, NJ
CIK
0001729755
Portfolio Value
$285.8M (Q3 2024)
SEC Filing
0001221073-24-000094 ↗ filed Nov 1, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $253.1M Q1 2024 Q2 2024: $263.0M Q2 2024 Q3 2024: $285.8M $285.8M Q3 2024 Q4 2024: $307.1M Q4 2024 Q1 2025: $307.6M Q1 2025 Q2 2025: $351.0M Q2 2025 Q3 2025: $388.6M Q3 2025 Q4 2025: $445.5M Q4 2025 Q1 2026: $380.6M Q1 2026 Q2 2026: $429.9M Q2 2026

Holdings 133 stocks · $285.8M
SCHD Schwab US DVD Equity ETF 4.75% 160,756 $13.6M Add +10.8%
SCHG Schwab US Large-Cap Growth 4.54% 124,666 $13.0M Reduce -0.4%
RBLX Roblox Corp. Class A 4.05% 261,386 $11.6M Reduce -47.8%
SPY SS SPDR S&P 500 ETF Trust-US 3.59% 17,877 $10.3M Add +11.1%
SCHX Schwab US Large-Cap ETF 3.47% 146,181 $9.9M Reduce -1.7%
VYM Vanguard High DVD Yield ETF 3.40% 75,897 $9.7M Add +6.8%
SCHM Schwab US Mid Cap ETF 3.29% 113,232 $9.4M Add +2.4%
UBER Uber Technologies Inc. 3.27% 124,377 $9.3M Add +0.1%
CGGR Cap Group Growth Equity 3.24% 266,029 $9.3M Reduce -1.8%
SCHA Schwab US Small-Cap ETF 3.23% 179,244 $9.2M Add +3.2%
RSP Invesco S&P 500 Equal Weight 3.12% 49,753 $8.9M Add +9.1%
SDY SS SPDR S&P Dividend ETF 2.91% 58,580 $8.3M Add +5.5%
DLN Wisdomtree US Largecap Divid 2.79% 101,404 $8.0M Add +10.8%
FVD First Trust Value Line DVD 2.48% 155,708 $7.1M Add +5.2%
SPLV Invesco S&P 500 Low Volatili 2.24% 89,389 $6.4M Reduce -2.3%
AAPL Apple Inc. 2.22% 27,257 $6.4M Add +1.6%
VTV Vanguard Mrngstr Val ETF-Aui 2.12% 34,760 $6.1M Add +7.1%
SCHB Schwab US Broad Market ETF 1.98% 85,007 $5.7M Add +0.7%
ARKK ARK Innovation ETF 1.96% 117,958 $5.6M Reduce -3.8%
IWF iShares Russell 1000 Growth 1.83% 13,924 $5.2M Add +2.1%
PFE Pfizer Inc. 1.78% 175,667 $5.1M Add +0.2%
HDV iShares Core High Dividend E 1.52% 37,042 $4.4M Add +25.4%
COWZ Pacer US Cash Cows 100 ETF 1.49% 73,616 $4.3M Add +11.7%
BSCO Invesco Bulletshares 2024 CB 1.48% 200,816 $4.2M Add +0.0%
JPST JPMorgan Ultra-Short Income 1.37% 77,075 $3.9M Add +4.3%
NVDA Nvidia Corp. 1.32% 31,003 $3.8M Add +3.8%
AOR iShares Core 60/40 Balanced 1.18% 57,122 $3.4M Add +4.8%
MSFT Microsoft Corp. 1.16% 7,680 $3.3M Reduce -1.6%
QQQ Invesco QQQ Trust Series 1 1.12% 6,565 $3.2M Add +1.2%
VUG Vanguard Mrngstar GR ETF-Sui 1.11% 8,283 $3.2M Add +36.8%
VNLA Janus Henderson Short Durati 1.09% 63,695 $3.1M Add +4.5%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.99% 10,704 $2.8M Add +0.1%
VOO Vanguard S&P 500 ETF 0.86% 4,646 $2.5M Add +24.5%
CGCP Cap Group Core Plus Income 0.85% 105,445 $2.4M Add +3.4%
VB Vanguard Most SM-Cap ETF-Usd 0.84% 10,080 $2.4M Reduce -1.5%
USMV iShares MSCI USA Min Vol Fac 0.77% 24,193 $2.2M Reduce -2.0%
V Visa Inc. Class A 0.70% 7,253 $2.0M Add +0.8%
VGT Vanguard Info Tech ETF 0.67% 3,262 $1.9M Add +4.5%
GSLC Goldman Activebeta US LC ETF 0.66% 16,648 $1.9M Add +0.0%
SCHF Schwab Intl Equity ETF 0.65% 45,262 $1.9M Add +0.0%
VCRB Vanguard Core Bond ETF 0.60% 21,770 $1.7M Add +81.6%
MPC Marathon Petroleum Corp. 0.59% 10,395 $1.7M Add +0.1%
VT Vanguard Tot World STK ETF 0.59% 14,064 $1.7M Add +3.2%
CGCB Cap Group Core Bond 0.51% 53,812 $1.5M Add +132.8%
BSCP Invesco Bulletshares 2025 CB 0.51% 70,082 $1.4M Add +18.1%
IWR iShares Russell Mid-Cap ETF 0.50% 16,138 $1.4M Add +7.9%
SHM SS SPDR N Ice St Muni ETF 0.49% 28,889 $1.4M No change
TWLO Twilio Inc. Class A 0.48% 20,990 $1.4M Add +0.0%
PNC PNC Financial Services Group 0.42% 6,444 $1.2M Reduce -36.6%
ACWI iShares MSCI Acwi ETF 0.38% 9,026 $1.1M Reduce -0.4%
AMZN Amazon.com Inc. 0.38% 5,756 $1.1M Add +5.6%
IWS iShares Russell Mid-Cap Valu 0.36% 7,850 $1.0M No change
EXCHANGE TRADED CONCEPTS TRU 0.36% 77,692 $1.0M No change
JPM JPMorgan Chase & Co. 0.36% 4,844 $1.0M Add +34.4%
SPSK SP Funds Dow Jones Global Su 0.35% 54,672 $1.0M Add +25.3%
IWV iShares Russell 3000 ETF 0.31% 2,674 $874K No change
UTG Reaves Utility Income Fund 0.30% 25,932 $851K Reduce -0.6%
TOTL SS Doubleline TR Tact ETF 0.29% 20,331 $842K Reduce -2.7%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.27% 7,930 $763K Reduce -0.3%
RS Reliance Inc. 0.26% 2,605 $754K Add +0.5%
META Meta Platforms Inc. Class A 0.26% 1,294 $741K Reduce -8.6%
CGMS Cap Group US Multi-Sect Bond 0.26% 26,233 $730K Add +25.6%
CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT 0.25% 23,578 $711K Add +139.4%
DON Wisdomtree US Midcap Dividen 0.25% 13,873 $709K Add +0.1%
UNH Unitedhealth Group Inc. 0.23% 1,141 $667K Add +2.8%
RDVY First Trust Rising Dividend 0.23% 10,976 $650K No change
SCHC Schwab Intl Small-Cap Equity 0.22% 16,659 $642K Reduce -2.7%
BSCQ Invesco Bulletshares 2026 CB 0.22% 32,593 $638K New
MUB iShares National Muni Bond E 0.21% 5,489 $596K No change
IVW iShares S&P 500 Growth ETF 0.21% 6,179 $592K Add +30.9%
JEPI JPMorgan Equity Premium Inco 0.21% 9,907 $590K Add +16.8%
UNP Union Pacific Corp. 0.20% 2,354 $580K Add +0.5%
ABBV Abbvie Inc. 0.20% 2,877 $568K Add +1.2%
VZ Verizon Communications Inc. 0.19% 12,391 $556K Add +14.5%
BSCR Invesco Bulletshares 2027 CB 0.19% 27,548 $543K New
COST Costco Wholesale Corp. 0.18% 578 $512K Add +3.0%
FIXD First Trust Smith Opportunis 0.18% 11,275 $510K Reduce -12.5%
JNJ Johnson & Johnson 0.17% 3,047 $494K Add +3.8%
CL Colgate-Palmolive Co. 0.17% 4,715 $489K Add +0.6%
UFOX Defiance Space and Connectiv 0.16% 10,865 $471K Add +0.2%
CGSD Cap Group Short Duration 0.16% 17,623 $457K No change
IVV iShares Core S&P 500 ETF 0.15% 758 $437K Add +9.7%
XLF SS Financial Select Sector 0.15% 9,606 $435K Add +0.2%
IHDG Wisdomtree International Hed 0.15% 9,392 $429K Add +4.6%
XOM Exxon Mobil Corp. 0.15% 3,541 $415K Add +3.5%
GBIL Goldman Sachs Access Treasur 0.14% 4,080 $409K Add +77.2%
XLY SS Consumer Disc Select Sect 0.14% 2,000 $401K No change
TSM Taiwan Semiconductor-SP ADR 0.14% 2,297 $399K Add +2.1%
IWD iShares Russell 1000 Value E 0.14% 2,088 $396K Add +29.5%
T AT&T Inc. 0.13% 17,202 $378K Reduce -0.1%
SYY Sysco Corp. 0.13% 4,728 $369K Add +0.3%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.13% 864 $366K Add +0.1%
AMGN Amgen Inc. 0.12% 1,068 $344K Add +1.7%
BXMT Blackstone Mortgage Tru Class A 0.12% 17,524 $333K Reduce -1.1%
DVY iShares Select Dividend ETF 0.12% 2,461 $332K Add +0.4%
RWO State Street SPDR Dow Jones 0.12% 6,967 $331K Reduce -7.2%
TXN Texas Instruments Inc. 0.12% 1,594 $329K Add +2.2%
TGT Target Corp. 0.11% 2,080 $324K Add +0.8%
UPST Upstart Holdings Inc. 0.11% 7,992 $320K New
TSLA Tesla Inc. 0.11% 1,218 $319K Reduce -7.0%
PWB Invesco Large Cap Growth ETF 0.11% 3,197 $315K No change
DGRW Wisdomtree U.S. Quality Divi 0.11% 3,652 $304K No change
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.11% 8,316 $303K No change
AOA iShares Core 80/20 Aggressiv 0.11% 3,831 $302K No change
HSY The Hershey Co. 0.10% 1,532 $294K Add +0.3%
GSIE Goldman Sachs Activebeta Int 0.10% 8,065 $292K Add +0.4%
SCHV Schwab US Large-Cap Value 0.10% 3,551 $285K No change
VXF Vanguard Extended Market ETF 0.10% 1,561 $284K Reduce -1.7%
WRBY Warby Parker Inc. Class A 0.10% 17,306 $283K No change
IVE iShares S&P 500 Value ETF 0.10% 1,421 $280K Reduce -26.8%
MRO Marathon Oil Corp. 0.10% 10,355 $276K Add +0.3%
PAYX Paychex Inc. 0.09% 2,017 $271K Add +0.3%
MRK Merck & Co. Inc. 0.09% 2,353 $267K Add +11.0%
CSCO Cisco Systems Inc. 0.09% 4,699 $250K Add +6.5%
VTRS Viatris Inc. 0.09% 21,525 $250K Add +0.2%
SCHH Schwab US REIT ETF 0.08% 10,314 $239K No change
USB US Bancorp 0.08% 5,208 $238K Add +1.4%
VLY Valley National Bancorp 0.08% 26,141 $237K Add +0.7%
GOOG Alphabet Inc. Class C 0.08% 1,389 $232K Add +22.4%
PG The Procter & Gamble Co. 0.08% 1,332 $231K Add +3.7%
PEG Public Service Enterprise GP 0.08% 2,487 $222K New
PEP Pepsico Inc. 0.08% 1,301 $221K Add +3.0%
AXP American Express Co. 0.08% 804 $218K New
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.08% 5,494 $218K Reduce -0.1%
VIG Vanguard Dividend Apprec ETF 0.08% 1,099 $218K No change
SOXX iShares Semiconductor ETF 0.08% 939 $217K New
XLE SS Energy Select Sector 0.07% 2,419 $212K Reduce -6.1%
FDVV Fidelity High Dividend ETF 0.07% 4,149 $210K New
GOOGL Alphabet Inc. Class A 0.07% 1,222 $203K New
ITW Illinois Tool Works 0.07% 772 $202K New
DFS Discover Financial Services 0.07% 1,433 $201K New
YEXT Yext Inc. 0.03% 14,311 $99K No change
CLOV Clover Health Investments Co. 0.01% 12,263 $35K No change

Portfolio Sells Q2 2024 → Q3 2024
RBLX Roblox Corp. Class A Reduce -47.8% 4.05% −3.04
SCHG Schwab US Large-Cap Growth Reduce -0.4% 4.54% −0.25
PNC PNC Financial Services Group Reduce -36.6% 0.42% −0.18
MSFT Microsoft Corp. Reduce -1.6% 1.16% −0.17
SCHX Schwab US Large-Cap ETF Reduce -1.7% 3.47% −0.16
CGGR Cap Group Growth Equity Reduce -1.8% 3.24% −0.15
ARKK ARK Innovation ETF Reduce -3.8% 1.96% −0.09
IVE iShares S&P 500 Value ETF Reduce -26.8% 0.10% −0.04
DIS The Walt Disney Co. Reduce -0.3% 0.27% −0.03
FIXD First Trust Smith Opportunis Reduce -12.5% 0.18% −0.03
SIRI Sirius XM Holdings Inc. Sold out 0.00% −0.02
TOTL SS Doubleline TR Tact ETF Reduce -2.7% 0.29% −0.02
SPLV Invesco S&P 500 Low Volatili Reduce -2.3% 2.24% −0.02
USMV iShares MSCI USA Min Vol Fac Reduce -2.0% 0.77% −0.02
XLE SS Energy Select Sector Reduce -6.1% 0.07% −0.01
META Meta Platforms Inc. Class A Reduce -8.6% 0.26% −0.01
VB Vanguard Most SM-Cap ETF-Usd Reduce -1.5% 0.84% −0.01
ACWI iShares MSCI Acwi ETF Reduce -0.4% 0.38% −0.01
SCHC Schwab Intl Small-Cap Equity Reduce -2.7% 0.22% −0.01
BAC Bank of America Corp. Reduce -0.1% 0.08% −0.01
RWO State Street SPDR Dow Jones Reduce -7.2% 0.12% −0.00
VXF Vanguard Extended Market ETF Reduce -1.7% 0.10% −0.00
BXMT Blackstone Mortgage Tru Class A Reduce -1.1% 0.12% −0.00
T AT&T Inc. Reduce -0.1% 0.13% +0.01
TSLA Tesla Inc. Reduce -7.0% 0.11% +0.01
UTG Reaves Utility Income Fund Reduce -0.6% 0.30% +0.03

Portfolio Buys Q2 2024 → Q3 2024
SCHD Schwab US DVD Equity ETF Add +10.8% 4.75% +0.46
HDV iShares Core High Dividend E Add +25.4% 1.52% +0.30
CGCB Cap Group Core Bond Add +132.8% 0.51% +0.28
RSP Invesco S&P 500 Equal Weight Add +9.1% 3.12% +0.27
SPY SS SPDR S&P 500 ETF Trust-US Add +11.1% 3.59% +0.26
VCRB Vanguard Core Bond ETF Add +81.6% 0.60% +0.26
DLN Wisdomtree US Largecap Divid Add +10.8% 2.79% +0.26
VUG Vanguard Mrngstar GR ETF-Sui Add +36.8% 1.11% +0.25
SDY SS SPDR S&P Dividend ETF Add +5.5% 2.91% +0.23
BSCQ Invesco Bulletshares 2026 CB New 0.22% +0.22
VYM Vanguard High DVD Yield ETF Add +6.8% 3.40% +0.20
BSCR Invesco Bulletshares 2027 CB New 0.19% +0.19
FVD First Trust Value Line DVD Add +5.2% 2.48% +0.18
VOO Vanguard S&P 500 ETF Add +24.5% 0.86% +0.15
VTV Vanguard Mrngstr Val ETF-Aui Add +7.1% 2.12% +0.14
CGGO Cap Group Global Growth Add +139.4% 0.25% +0.14
COWZ Pacer US Cash Cows 100 ETF Add +11.7% 1.49% +0.12
UPST Upstart Holdings Inc. New 0.11% +0.11
SCHA Schwab US Small-Cap ETF Add +3.2% 3.23% +0.09
JPM JPMorgan Chase & Co. Add +34.4% 0.36% +0.08
PEG Public Service Enterprise GP New 0.08% +0.08
AXP American Express Co. New 0.08% +0.08
SOXX iShares Semiconductor ETF New 0.08% +0.08
FDVV Fidelity High Dividend ETF New 0.07% +0.07
AAPL Apple Inc. Add +1.6% 2.22% +0.07
GOOGL Alphabet Inc. Class A New 0.07% +0.07
ITW Illinois Tool Works New 0.07% +0.07
DFS Discover Financial Services New 0.07% +0.07
SPSK SP Funds Dow Jones Global Su Add +25.3% 0.35% +0.06
GBIL Goldman Sachs Access Treasur Add +77.2% 0.14% +0.06
BSCP Invesco Bulletshares 2025 CB Add +18.1% 0.51% +0.04
CGMS Cap Group US Multi-Sect Bond Add +25.6% 0.26% +0.04
IVW iShares S&P 500 Growth ETF Add +30.9% 0.21% +0.04
IWR iShares Russell Mid-Cap ETF Add +7.9% 0.50% +0.04
IWD iShares Russell 1000 Value E Add +29.5% 0.14% +0.03
TWLO Twilio Inc. Class A Add +0.0% 0.48% +0.03
VZ Verizon Communications Inc. Add +14.5% 0.19% +0.03
JEPI JPMorgan Equity Premium Inco Add +16.8% 0.21% +0.02
SCHM Schwab US Mid Cap ETF Add +2.4% 3.29% +0.02
UNH Unitedhealth Group Inc. Add +2.8% 0.23% +0.02
AOR iShares Core 60/40 Balanced Add +4.8% 1.18% +0.02
VLY Valley National Bancorp Add +0.7% 0.08% +0.01
ABBV Abbvie Inc. Add +1.2% 0.20% +0.01
JNJ Johnson & Johnson Add +3.8% 0.17% +0.01
IVV iShares Core S&P 500 ETF Add +9.7% 0.15% +0.01
CSCO Cisco Systems Inc. Add +6.5% 0.09% +0.01
USB US Bancorp Add +1.4% 0.08% +0.01
VT Vanguard Tot World STK ETF Add +3.2% 0.59% +0.01
PAYX Paychex Inc. Add +0.3% 0.09% +0.00
DVY iShares Select Dividend ETF Add +0.4% 0.12% +0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 177$429.9MSCHG, SCHD, RBLX, SPY, CGGR
Q1 2026 161$380.6MSCHG, RBLX, SCHD, VYM, SPY
Q4 2025 217$445.5MRBLX, SCHG, SCHD, SPY, CGGR
Q3 2025 158$388.6MRBLX, SCHG, SCHD, SPY, UBER
Q2 2025 146$351.0MRBLX, SCHG, SCHD, SPY, UBER
Q1 2025 137$307.6MRBLX, SCHD, SCHG, SPY, VYM
Q4 2024 137$307.1MRBLX, SCHG, SCHD, SPY, VYM
Q3 2024 133$285.8MSCHD, SCHG, RBLX, SPY, SCHX
Q2 2024 124$263.0MRBLX, SCHG, SCHD, SCHX, UBER
Q1 2024 118$253.1MRBLX, SCHG, SCHD, UBER, SCHX