Strategic Family Wealth Counselors, L.L.C.

Name: Strategic Family Wealth Counselors, L.L.C. 13F holdings, Q4 2024
Creator: Strategic Family Wealth Counselors, L.L.C.
Published: 2025-02-07

Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q3 2024Q2 2024Q1 2024

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 7, 2025), Strategic Family Wealth Counselors, L.L.C. reported 137 stock positions worth $307.1 million. Its top holding was Roblox Class A (RBLX) at 4.9% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 4.5%) and Schwab US DVD Equity ETF (SCHD, 4.2%). Compared with Q3 2024, it opened 16 new positions, sold out of 12, added to 84 and reduced 26. The biggest buy was Cap Group US Multi-Sect Bond (CGMS, shares +508%) and the biggest sale an exit from Invesco Bulletshares 2024 CB (BSCO).

Most Recent 13F: Q2 2026
Location: FAIRFIELD, NJ
CIK: 0001729755
Portfolio Value: $307.1M (Q4 2024)
SEC Filing: 0001221073-25-000018 ↗ filed Feb 7, 2025

Holdings Value

Holdings 137 stocks · $307.1M


RBLX Roblox Corp. Class A	4.92%	261,426	$15.1M	Add +0.0%
SCHG Schwab US Large-Cap Growth	4.54%	500,031	$13.9M	Add +0.3%
SCHD Schwab US DVD Equity ETF	4.21%	473,174	$12.9M	Reduce -1.9%
SPY SS SPDR S&P 500 ETF Trust-US	3.51%	18,376	$10.8M	Add +2.8%
VYM Vanguard High DVD Yield ETF	3.28%	78,982	$10.1M	Add +4.1%
SCHX Schwab US Large-Cap ETF	3.27%	433,814	$10.1M	Reduce -1.1%
CGGR Cap Group Growth Equity	3.26%	269,719	$10.0M	Add +1.4%
SCHM Schwab US Mid Cap ETF	3.16%	349,996	$9.7M	Add +3.0%
SCHA Schwab US Small-Cap ETF	3.10%	367,870	$9.5M	Add +2.6%
RSP Invesco S&P 500 Equal Weight	3.00%	52,641	$9.2M	Add +5.8%
DLN Wisdomtree US Largecap Divid	2.70%	106,631	$8.3M	Add +5.2%
SDY SS SPDR S&P Dividend ETF	2.50%	58,224	$7.7M	Reduce -0.6%
UBER Uber Technologies Inc.	2.45%	124,780	$7.5M	Add +0.3%
AAPL Apple Inc.	2.43%	29,854	$7.5M	Add +9.5%
FVD First Trust Value Line DVD	2.24%	157,333	$6.9M	Add +1.0%
VTV Vanguard Mrngstr Val ETF-Aui	2.10%	38,158	$6.5M	Add +9.8%
SPLV Invesco S&P 500 Low Volatili	2.03%	89,180	$6.2M	Reduce -0.2%
SCHB Schwab US Broad Market ETF	1.90%	256,717	$5.8M	Add +0.7%
IWF iShares Russell 1000 Growth	1.88%	14,412	$5.8M	Add +3.5%
ARKK ARK Innovation ETF	1.86%	100,758	$5.7M	Reduce -14.6%
AOR iShares Core 60/40 Balanced	1.67%	89,284	$5.1M	Add +56.3%
NVDA Nvidia Corp.	1.59%	36,310	$4.9M	Add +17.1%
COWZ Pacer US Cash Cows 100 ETF	1.56%	84,861	$4.8M	Add +15.3%
PFE Pfizer Inc.	1.52%	175,436	$4.7M	Reduce -0.1%
JPST JPMorgan Ultra-Short Income	1.43%	87,458	$4.4M	Add +13.5%
CGMS Cap Group US Multi-Sect Bond	1.42%	159,410	$4.3M	Add +507.7%
HDV iShares Core High Dividend E	1.26%	34,355	$3.9M	Reduce -7.3%
MSFT Microsoft Corp.	1.18%	8,600	$3.6M	Add +12.0%
VUG Vanguard Mrngstar GR ETF-Sui	1.13%	8,455	$3.5M	Add +2.1%
QQQ Invesco QQQ Trust Series 1	1.10%	6,590	$3.4M	Add +0.4%
CGCB Cap Group Core Bond	1.01%	119,714	$3.1M	Add +122.5%
VCRB Vanguard Core Bond ETF	0.95%	38,599	$2.9M	Add +77.3%
VO Vngrd Mrngstr MD-Cap ETF-Usd	0.95%	11,019	$2.9M	Add +2.9%
VOO Vanguard S&P 500 ETF	0.92%	5,236	$2.8M	Add +12.7%
VNLA Janus Henderson Short Durati	0.91%	57,142	$2.8M	Reduce -10.3%
VB Vanguard Most SM-Cap ETF-Usd	0.84%	10,802	$2.6M	Add +7.2%
V Visa Inc. Class A	0.75%	7,283	$2.3M	Add +0.4%
TWLO Twilio Inc. Class A	0.74%	20,923	$2.3M	Reduce -0.3%
VGT Vanguard Info Tech ETF	0.69%	3,429	$2.1M	Add +5.1%
USMV iShares MSCI USA Min Vol Fac	0.69%	23,999	$2.1M	Reduce -0.8%
GSLC Goldman Activebeta US LC ETF	0.62%	16,655	$1.9M	Add +0.0%
VPLS Vanguard Core-Plus Bond ETF	0.60%	24,088	$1.8M	New
VT Vanguard Tot World STK ETF	0.57%	14,785	$1.7M	Add +5.1%
IBIT iShares Bitcoin Trust ETF	0.56%	32,671	$1.7M	New
ACWI iShares MSCI Acwi ETF	0.54%	14,145	$1.7M	Add +56.7%
AMZN Amazon.com Inc.	0.53%	7,480	$1.6M	Add +29.9%
SCZ iShares MSCI Eafe Small-Cap	0.49%	24,683	$1.5M	New
IWR iShares Russell Mid-Cap ETF	0.47%	16,504	$1.5M	Add +2.3%
MPC Marathon Petroleum Corp.	0.47%	10,389	$1.4M	Reduce -0.1%
SCHF Schwab Intl Equity ETF	0.46%	77,091	$1.4M	Reduce -14.8%
DON Wisdomtree US Midcap Dividen	0.45%	26,979	$1.4M	Add +94.5%
EXCHANGE TRADED CONCEPTS TRU	0.43%	77,692	$1.3M	No change
JPM JPMorgan Chase & Co.	0.42%	5,373	$1.3M	Add +10.9%
CGCP Cap Group Core Plus Income	0.41%	57,048	$1.3M	Reduce -45.9%
BSCP Invesco Bulletshares 2025 CB	0.38%	56,776	$1.2M	Reduce -19.0%
TSLA Tesla Inc.	0.37%	2,847	$1.1M	Add +133.7%
META Meta Platforms Inc. Class A	0.35%	1,816	$1.1M	Add +40.3%
CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT	0.33%	35,122	$1.0M	Add +49.0%
IWS iShares Russell Mid-Cap Valu	0.33%	7,850	$1.0M	No change
SPSK SP Funds Dow Jones Global Su	0.32%	55,290	$986K	Add +1.1%
SCHC Schwab Intl Small-Cap Equity	0.31%	27,625	$948K	Add +65.8%
IWV iShares Russell 3000 ETF	0.29%	2,674	$894K	No change
UTG Reaves Utility Income Fund	0.29%	27,863	$883K	Add +7.5%
DIS The Walt Disney Co. filed as DISNEY WALT CO	0.29%	7,910	$881K	Reduce -0.3%
IJT iShares S&P Small-Cap 600 GR	0.27%	6,073	$822K	New
IVW iShares S&P 500 Growth ETF	0.23%	7,096	$720K	Add +14.8%
TOTL SS Doubleline TR Tact ETF	0.23%	18,104	$713K	Reduce -10.9%
BSCQ Invesco Bulletshares 2026 CB	0.23%	36,501	$709K	Add +12.0%
UNH Unitedhealth Group Inc.	0.22%	1,339	$678K	Add +17.4%
FBND Fidelity Total Bond ETF	0.22%	14,732	$661K	New
RDVY First Trust Rising Dividend	0.21%	11,077	$655K	Add +0.9%
COST Costco Wholesale Corp.	0.21%	707	$648K	Add +22.3%
ABBV Abbvie Inc.	0.20%	3,371	$599K	Add +17.2%
MUB iShares National Muni Bond E	0.19%	5,525	$589K	Add +0.7%
GOOG Alphabet Inc. Class C	0.19%	3,068	$584K	Add +120.9%
UFOX Defiance Space and Connectiv	0.18%	11,380	$542K	Add +4.7%
JEPI JPMorgan Equity Premium Inco	0.18%	9,413	$542K	Reduce -5.0%
UNP Union Pacific Corp.	0.18%	2,370	$540K	Add +0.7%
JNJ Johnson & Johnson	0.16%	3,497	$506K	Add +14.8%
VZ Verizon Communications Inc.	0.16%	12,525	$501K	Add +1.1%
UPST Upstart Holdings Inc.	0.16%	7,992	$492K	No change
GBIL Goldman Sachs Access Treasur	0.16%	4,787	$478K	Add +17.3%
TSM Taiwan Semiconductor-SP ADR	0.15%	2,304	$455K	Add +0.3%
CGSD Cap Group Short Duration	0.15%	17,623	$452K	No change
XLY SS Consumer Disc Select Sect	0.15%	2,000	$449K	No change
IVV iShares Core S&P 500 ETF	0.15%	759	$447K	Add +0.1%
XOM Exxon Mobil Corp.	0.14%	4,141	$445K	Add +16.9%
RS Reliance Inc.	0.14%	1,653	$445K	Reduce -36.5%
T AT&T Inc.	0.14%	19,531	$445K	Add +13.5%
SCHV Schwab US Large-Cap Value	0.14%	16,618	$433K	Add +56.0%
CL Colgate-Palmolive Co.	0.14%	4,713	$428K	Reduce -0.0%
GOOGL Alphabet Inc. Class A	0.14%	2,220	$420K	Add +81.7%
WRBY Warby Parker Inc. Class A	0.14%	17,306	$419K	No change
IVE iShares S&P 500 Value ETF	0.14%	2,192	$418K	Add +54.3%
TXN Texas Instruments Inc.	0.13%	2,184	$410K	Add +37.0%
XLF SS Financial Select Sector	0.13%	8,327	$402K	Reduce -13.3%
IHDG Wisdomtree International Hed	0.13%	8,985	$391K	Reduce -4.3%
IWD iShares Russell 1000 Value E	0.13%	2,095	$388K	Add +0.3%
SYY Sysco Corp.	0.13%	5,045	$386K	Add +6.7%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE	0.12%	865	$368K	Add +0.1%
COP Conocophillips	0.12%	3,604	$357K	New
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.12%	8,043	$353K	Add +46.4%
AXP American Express Co.	0.11%	1,177	$349K	Add +46.4%
TGT Target Corp.	0.11%	2,522	$341K	Add +21.3%
DVY iShares Select Dividend ETF	0.11%	2,465	$324K	Add +0.2%
PWB Invesco Large Cap Growth ETF	0.10%	3,119	$317K	Reduce -2.4%
DGRW Wisdomtree U.S. Quality Divi	0.10%	3,697	$299K	Add +1.2%
PAYX Paychex Inc.	0.10%	2,132	$299K	Add +5.7%
AVGO Broadcom Inc.	0.10%	1,285	$298K	New
AOA iShares Core 80/20 Aggressiv	0.10%	3,831	$293K	No change
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE	0.10%	8,316	$293K	No change
VXF Vanguard Extended Market ETF	0.09%	1,532	$291K	Reduce -1.9%
USB US Bancorp	0.09%	6,018	$288K	Add +15.6%
AMGN Amgen Inc.	0.09%	1,072	$279K	Add +0.4%
GSIE Goldman Sachs Activebeta Int	0.09%	8,090	$270K	Add +0.3%
VTRS Viatris Inc.	0.09%	21,608	$269K	Add +0.4%
SCHH Schwab US REIT ETF	0.09%	12,487	$263K	Add +21.1%
CSCO Cisco Systems Inc.	0.08%	4,406	$261K	Reduce -6.2%
HSY The Hershey Co.	0.08%	1,533	$260K	Add +0.1%
DFS Discover Financial Services	0.08%	1,437	$249K	Add +0.3%
VLY Valley National Bancorp	0.08%	26,141	$237K	No change
FNDF Schwab Fndmn Intl LRG Co. ETF	0.07%	6,544	$217K	New
PEG Public Service Enterprise GP	0.07%	2,515	$212K	Add +1.1%
XLE SS Energy Select Sector	0.07%	2,470	$212K	Add +2.1%
BIV Vanguard Intermediate-Term B	0.07%	2,818	$211K	New
LLY Eli Lilly & Co.	0.07%	271	$209K	New
FDVV Fidelity High Dividend ETF	0.07%	4,188	$209K	Add +0.9%
C Citigroup Inc.	0.07%	2,960	$208K	New
MA Mastercard Inc. Class A	0.07%	389	$205K	New
CVX Chevron Corp.	0.07%	1,411	$204K	New
SOXX iShares Semiconductor ETF	0.07%	940	$202K	Add +0.1%
NEE Nextera Energy Inc.	0.07%	2,822	$202K	New
MRK Merck & Co. Inc.	0.07%	2,023	$201K	Reduce -14.0%
MDY State Street SPDR S&P Midcap	0.07%	352	$200K	New
BXMT Blackstone Mortgage Tru Class A	0.06%	11,382	$198K	Reduce -35.0%
VOD Vodafone Group PLC-SP ADR	0.03%	10,786	$92K	New
CLOV Clover Health Investments Co.	0.01%	12,263	$39K	No change

Portfolio Sells Q3 2024 → Q4 2024


BSCO Invesco Bulletshares 2024 CB	Sold out	0.00%	−1.48
SCHD Schwab US DVD Equity ETF	Reduce -1.9%	4.21%	−0.55
SHM SS SPDR N Ice St Muni ETF	Sold out	0.00%	−0.49
CGCP Cap Group Core Plus Income	Reduce -45.9%	0.41%	−0.44
PNC PNC Financial Services Group	Sold out	0.00%	−0.42
SDY SS SPDR S&P Dividend ETF	Reduce -0.6%	2.50%	−0.41
HDV iShares Core High Dividend E	Reduce -7.3%	1.26%	−0.27
PFE Pfizer Inc.	Reduce -0.1%	1.52%	−0.26
SPLV Invesco S&P 500 Low Volatili	Reduce -0.2%	2.03%	−0.21
SCHX Schwab US Large-Cap ETF	Reduce -1.1%	3.27%	−0.20
BSCR Invesco Bulletshares 2027 CB	Sold out	0.00%	−0.19
SCHF Schwab Intl Equity ETF	Reduce -14.8%	0.46%	−0.19
VNLA Janus Henderson Short Durati	Reduce -10.3%	0.91%	−0.18
FIXD First Trust Smith Opportunis	Sold out	0.00%	−0.18
BSCP Invesco Bulletshares 2025 CB	Reduce -19.0%	0.38%	−0.12
MPC Marathon Petroleum Corp.	Reduce -0.1%	0.47%	−0.12
RS Reliance Inc.	Reduce -36.5%	0.14%	−0.12
RWO State Street SPDR Dow Jones	Sold out	0.00%	−0.12
ARKK ARK Innovation ETF	Reduce -14.6%	1.86%	−0.10
MRO Marathon Oil Corp.	Sold out	0.00%	−0.10
PG The Procter & Gamble Co.	Sold out	0.00%	−0.08
USMV iShares MSCI USA Min Vol Fac	Reduce -0.8%	0.69%	−0.08
PEP Pepsico Inc.	Sold out	0.00%	−0.08
VIG Vanguard Dividend Apprec ETF	Sold out	0.00%	−0.08
ITW Illinois Tool Works	Sold out	0.00%	−0.07
TOTL SS Doubleline TR Tact ETF	Reduce -10.9%	0.23%	−0.06
BXMT Blackstone Mortgage Tru Class A	Reduce -35.0%	0.06%	−0.05
YEXT Yext Inc.	Sold out	0.00%	−0.03
CL Colgate-Palmolive Co.	Reduce -0.0%	0.14%	−0.03
JEPI JPMorgan Equity Premium Inco	Reduce -5.0%	0.18%	−0.03
MRK Merck & Co. Inc.	Reduce -14.0%	0.07%	−0.03
IHDG Wisdomtree International Hed	Reduce -4.3%	0.13%	−0.02
XLF SS Financial Select Sector	Reduce -13.3%	0.13%	−0.02
PWB Invesco Large Cap Growth ETF	Reduce -2.4%	0.10%	−0.01
VXF Vanguard Extended Market ETF	Reduce -1.9%	0.09%	−0.00
CSCO Cisco Systems Inc.	Reduce -6.2%	0.08%	−0.00
DIS The Walt Disney Co.	Reduce -0.3%	0.29%	+0.02
TWLO Twilio Inc. Class A	Reduce -0.3%	0.74%	+0.26

Portfolio Buys Q3 2024 → Q4 2024


CGMS Cap Group US Multi-Sect Bond	Add +507.7%	1.42%	+1.16
RBLX Roblox Corp. Class A	Add +0.0%	4.92%	+0.88
VPLS Vanguard Core-Plus Bond ETF	New	0.60%	+0.60
IBIT iShares Bitcoin Trust ETF	New	0.56%	+0.56
CGCB Cap Group Core Bond	Add +122.5%	1.01%	+0.50
SCZ iShares MSCI Eafe Small-Cap	New	0.49%	+0.49
AOR iShares Core 60/40 Balanced	Add +56.3%	1.67%	+0.48
VCRB Vanguard Core Bond ETF	Add +77.3%	0.95%	+0.35
NVDA Nvidia Corp.	Add +17.1%	1.59%	+0.27
IJT iShares S&P Small-Cap 600 GR	New	0.27%	+0.27
TSLA Tesla Inc.	Add +133.7%	0.37%	+0.26
FBND Fidelity Total Bond ETF	New	0.22%	+0.22
AAPL Apple Inc.	Add +9.5%	2.43%	+0.21
DON Wisdomtree US Midcap Dividen	Add +94.5%	0.45%	+0.20
ACWI iShares MSCI Acwi ETF	Add +56.7%	0.54%	+0.16
AMZN Amazon.com Inc.	Add +29.9%	0.53%	+0.16
COP Conocophillips	New	0.12%	+0.12
GOOG Alphabet Inc. Class C	Add +120.9%	0.19%	+0.11
AVGO Broadcom Inc.	New	0.10%	+0.10
META Meta Platforms Inc. Class A	Add +40.3%	0.35%	+0.09
CGGO Cap Group Global Growth	Add +49.0%	0.33%	+0.09
SCHC Schwab Intl Small-Cap Equity	Add +65.8%	0.31%	+0.08
COWZ Pacer US Cash Cows 100 ETF	Add +15.3%	1.56%	+0.07
FNDF Schwab Fndmn Intl LRG Co. ETF	New	0.07%	+0.07
BIV Vanguard Intermediate-Term B	New	0.07%	+0.07
LLY Eli Lilly & Co.	New	0.07%	+0.07
C Citigroup Inc.	New	0.07%	+0.07
MA Mastercard Inc. Class A	New	0.07%	+0.07
CVX Chevron Corp.	New	0.07%	+0.07
GOOGL Alphabet Inc. Class A	Add +81.7%	0.14%	+0.07
JPST JPMorgan Ultra-Short Income	Add +13.5%	1.43%	+0.07
NEE Nextera Energy Inc.	New	0.07%	+0.07
MDY State Street SPDR S&P Midcap	New	0.07%	+0.07
JPM JPMorgan Chase & Co.	Add +10.9%	0.42%	+0.06
VOO Vanguard S&P 500 ETF	Add +12.7%	0.92%	+0.06
IWF iShares Russell 1000 Growth	Add +3.5%	1.88%	+0.06
V Visa Inc. Class A	Add +0.4%	0.75%	+0.05
SCHV Schwab US Large-Cap Value	Add +56.0%	0.14%	+0.04
BAC Bank of America Corp.	Add +46.4%	0.12%	+0.04
IVE iShares S&P 500 Value ETF	Add +54.3%	0.14%	+0.04
AXP American Express Co.	Add +46.4%	0.11%	+0.04
COST Costco Wholesale Corp.	Add +22.3%	0.21%	+0.03
VOD Vodafone Group PLC-SP ADR	New	0.03%	+0.03
IVW iShares S&P 500 Growth ETF	Add +14.8%	0.23%	+0.03
CGGR Cap Group Growth Equity	Add +1.4%	3.26%	+0.03
VGT Vanguard Info Tech ETF	Add +5.1%	0.69%	+0.02
MSFT Microsoft Corp.	Add +12.0%	1.18%	+0.02
TXN Texas Instruments Inc.	Add +37.0%	0.13%	+0.02
VUG Vanguard Mrngstar GR ETF-Sui	Add +2.1%	1.13%	+0.02
GBIL Goldman Sachs Access Treasur	Add +17.3%	0.16%	+0.01

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	177	$429.9M	SCHG, SCHD, RBLX, SPY, CGGR
Q1 2026	161	$380.6M	SCHG, RBLX, SCHD, VYM, SPY
Q4 2025	217	$445.5M	RBLX, SCHG, SCHD, SPY, CGGR
Q3 2025	158	$388.6M	RBLX, SCHG, SCHD, SPY, UBER
Q2 2025	146	$351.0M	RBLX, SCHG, SCHD, SPY, UBER
Q1 2025	137	$307.6M	RBLX, SCHD, SCHG, SPY, VYM
Q4 2024	137	$307.1M	RBLX, SCHG, SCHD, SPY, VYM
Q3 2024	133	$285.8M	SCHD, SCHG, RBLX, SPY, SCHX
Q2 2024	124	$263.0M	RBLX, SCHG, SCHD, SCHX, UBER
Q1 2024	118	$253.1M	RBLX, SCHG, SCHD, UBER, SCHX