Strategic Family Wealth Counselors, L.L.C.

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 10, 2025), Strategic Family Wealth Counselors, L.L.C. reported 158 stock positions worth $388.6 million. Its top holding was Roblox Class A (RBLX) at 9.3% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 4.3%) and Schwab US DVD Equity ETF (SCHD, 3.3%). Compared with Q2 2025, it opened 15 new positions, sold out of 3, added to 70 and reduced 38. The biggest buy was a new position in Van Morst SML-Cap Gro-Usd (VBK) and the biggest sale Twilio Class A (TWLO, shares −50%).

Most Recent 13F
Q2 2026
Location
FAIRFIELD, NJ
CIK
0001729755
Portfolio Value
$388.6M (Q3 2025)
SEC Filing
0001729755-25-000002 ↗ filed Nov 10, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $253.1M Q1 2024 Q2 2024: $263.0M Q2 2024 Q3 2024: $285.8M Q3 2024 Q4 2024: $307.1M Q4 2024 Q1 2025: $307.6M Q1 2025 Q2 2025: $351.0M Q2 2025 Q3 2025: $388.6M $388.6M Q3 2025 Q4 2025: $445.5M Q4 2025 Q1 2026: $380.6M Q1 2026 Q2 2026: $429.9M Q2 2026

Holdings 158 stocks · $388.6M
RBLX Roblox Corp. Class A 9.32% 261,426 $36.2M No change
SCHG Schwab US Large-Cap Growth 4.29% 522,260 $16.7M Reduce -0.4%
SCHD Schwab US DVD Equity ETF 3.29% 468,236 $12.8M Add +0.6%
SPY SS SPDR S&P 500 ETF Trust-US 3.23% 18,813 $12.5M Reduce -0.0%
UBER Uber Technologies Inc. 3.16% 125,240 $12.3M Add +0.6%
CGGR Cap Group Growth Equity 3.15% 278,987 $12.3M Add +1.1%
SCHX Schwab US Large-Cap ETF 2.95% 435,543 $11.5M Add +0.1%
VYM Vanguard High DVD Yield ETF 2.95% 81,308 $11.5M Add +2.1%
SCHA Schwab US Small-Cap ETF 2.69% 374,609 $10.5M Reduce -0.1%
SCHM Schwab US Mid Cap ETF 2.66% 349,311 $10.4M Reduce -0.4%
RSP Invesco S&P 500 Equal Weight 2.62% 53,668 $10.2M Add +2.0%
DLN Wisdomtree US Largecap Divid 2.54% 113,370 $9.9M Add +1.6%
SDY SS SPDR S&P Dividend ETF 2.26% 62,797 $8.8M Add +2.0%
ARKK ARK Innovation ETF 2.10% 94,571 $8.2M Reduce -1.8%
AAPL Apple Inc. 1.92% 29,288 $7.5M Reduce -5.6%
VTV Vanguard Mrngstr Val ETF-Aui 1.88% 39,173 $7.3M Add +0.8%
FVD First Trust Value Line DVD 1.81% 151,759 $7.0M Reduce -3.5%
IWF iShares Russell 1000 Growth 1.74% 14,461 $6.8M Add +0.8%
NVDA Nvidia Corp. 1.72% 35,830 $6.7M Reduce -0.2%
SPLV Invesco S&P 500 Low Volatili 1.67% 88,256 $6.5M Reduce -0.3%
SCHB Schwab US Broad Market ETF 1.63% 247,046 $6.4M Reduce -1.3%
VCRB Vanguard Core Bond ETF 1.60% 79,075 $6.2M Add +25.3%
AOR iShares Core 60/40 Balanced 1.54% 92,829 $6.0M Add +2.9%
CGCB Cap Group Core Bond 1.40% 204,059 $5.4M Add +18.6%
CGMS Cap Group US Multi-Sect Bond 1.35% 188,906 $5.2M Add +3.1%
COWZ Pacer US Cash Cows 100 ETF 1.18% 79,445 $4.6M Add +0.7%
HDV iShares Core High Dividend E 1.16% 36,907 $4.5M Add +1.7%
MSFT Microsoft Corp. 1.15% 8,647 $4.5M Reduce -0.1%
PFE Pfizer Inc. 1.15% 175,493 $4.5M Reduce -0.1%
VUG Vanguard Mrngstar GR ETF-Sui 1.13% 9,127 $4.4M Add +4.9%
JPST JPMorgan Ultra-Short Income 1.11% 85,021 $4.3M Reduce -1.0%
QQQ Invesco QQQ Trust Series 1 1.00% 6,477 $3.9M Reduce -0.9%
VOO Vanguard S&P 500 ETF 0.92% 5,866 $3.6M Add +6.0%
VNLA Janus Henderson Short Durati 0.83% 65,771 $3.2M Add +0.5%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.83% 11,020 $3.2M Add +7.1%
VGT Vanguard Info Tech ETF 0.75% 3,908 $2.9M Add +9.9%
VB Vanguard Most SM-Cap ETF-Usd 0.69% 10,611 $2.7M Add +3.0%
VT Vanguard Tot World STK ETF 0.68% 19,131 $2.6M Add +4.3%
V Visa Inc. Class A 0.65% 7,442 $2.5M Reduce -0.0%
USMV iShares MSCI USA Min Vol Fac 0.58% 23,607 $2.2M Reduce -3.8%
VPLS Vanguard Core-Plus Bond ETF 0.58% 28,535 $2.2M Add +5.5%
ACWI iShares MSCI Acwi ETF 0.57% 16,007 $2.2M Add +0.9%
GSLC Goldman Activebeta US LC ETF 0.56% 16,667 $2.2M Add +0.0%
IBIT iShares Bitcoin Trust ETF 0.56% 33,363 $2.2M Add +0.4%
EXCHANGE TRADED CONCEPTS TRU 0.52% 80,443 $2.0M Add +1.3%
BSCQ Invesco Bulletshares 2026 CB 0.51% 100,412 $2.0M Add +24.5%
AMZN Amazon.com Inc. 0.50% 8,871 $1.9M Add +0.1%
SCZ iShares MSCI Eafe Small-Cap 0.47% 23,932 $1.8M Reduce -1.9%
SCHF Schwab Intl Equity ETF 0.46% 77,241 $1.8M Reduce 0.0%
JPM JPMorgan Chase & Co. 0.46% 5,652 $1.8M Reduce -0.0%
BSCP Invesco Bulletshares 2025 CB 0.44% 82,925 $1.7M Add +3.5%
CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT 0.42% 48,056 $1.6M Add +9.3%
IWR iShares Russell Mid-Cap ETF 0.42% 16,870 $1.6M No change
UTG Reaves Utility Income Fund 0.39% 37,764 $1.5M Add +34.5%
SHM SS SPDR N Ice St Muni ETF 0.37% 29,693 $1.4M No change
TOTL SS Doubleline TR Tact ETF 0.35% 33,448 $1.4M Add +59.0%
SCHC Schwab Intl Small-Cap Equity 0.34% 29,162 $1.3M Add +0.3%
META Meta Platforms Inc. Class A 0.33% 1,729 $1.3M Reduce -1.6%
TSLA Tesla Inc. 0.31% 2,735 $1.2M Add +0.0%
DON Wisdomtree US Midcap Dividen 0.30% 22,391 $1.2M Reduce -2.6%
IWS iShares Russell Mid-Cap Valu 0.29% 7,999 $1.1M Add +1.9%
SPSK SP Funds Dow Jones Global Su 0.27% 57,611 $1.1M Add +0.3%
IWV iShares Russell 3000 ETF 0.26% 2,674 $1.0M No change
CGCP Cap Group Core Plus Income 0.26% 44,411 $1.0M Reduce -7.3%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.25% 8,586 $983K No change
BSCR Invesco Bulletshares 2027 CB 0.25% 48,910 $964K Add +53.5%
IVE iShares S&P 500 Value ETF 0.25% 4,657 $962K No change
TWLO Twilio Inc. Class A 0.25% 9,571 $958K Reduce -49.9%
RS Reliance Inc. 0.23% 3,186 $895K Add +0.4%
IVW iShares S&P 500 Growth ETF 0.22% 7,096 $857K No change
VBK Van Morst SML-Cap Gro-Usd Inc. 0.22% 2,852 $849K New
IVV iShares Core S&P 500 ETF 0.22% 1,250 $837K Reduce -1.3%
JEPI JPMorgan Equity Premium Inco 0.21% 14,278 $815K Add +44.0%
ABBV Abbvie Inc. 0.20% 3,395 $786K Add +0.2%
RDVY First Trust Rising Dividend 0.20% 11,619 $782K No change
IJT iShares S&P Small-Cap 600 GR 0.20% 5,512 $780K No change
COST Costco Wholesale Corp. 0.20% 841 $779K No change
BRK.A Berkshire Hathaway Inc. Class A 0.19% 1 $754K No change
AVGO Broadcom Inc. 0.19% 2,266 $747K Reduce -3.2%
UFOX Defiance Space and Connectiv 0.18% 11,415 $704K Add +0.1%
JNJ Johnson & Johnson 0.18% 3,766 $698K Reduce -0.0%
UNH Unitedhealth Group Inc. 0.18% 2,004 $692K Add +1.8%
TSM Taiwan Semiconductor-SP ADR 0.17% 2,390 $668K No change
GOOG Alphabet Inc. Class C 0.17% 2,695 $656K Reduce -3.1%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.17% 15,490 $651K Add +24.6%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.17% 14,968 $643K No change
T AT&T Inc. 0.16% 22,387 $632K Reduce -4.3%
VZ Verizon Communications Inc. 0.16% 14,147 $622K Reduce -0.0%
SHYM iShares Short Duration High 0.15% 26,500 $592K No change
GOOGL Alphabet Inc. Class A 0.15% 2,432 $591K Add +2.1%
MUB iShares National Muni Bond E 0.15% 5,526 $588K No change
AOA iShares Core 80/20 Aggressiv 0.15% 6,472 $570K Add +2.6%
UNP Union Pacific Corp. 0.14% 2,357 $557K Add +0.1%
IWD iShares Russell 1000 Value E 0.13% 2,550 $519K Add +14.3%
SCHH Schwab US REIT ETF 0.13% 24,057 $519K Add +0.1%
PLTR Palantir Technologies Inc. Class A 0.13% 2,814 $513K Reduce -4.5%
AXP American Express Co. 0.13% 1,514 $503K No change
SCHV Schwab US Large-Cap Value 0.13% 17,036 $496K No change
XLY SS Consumer Disc Select Sect 0.12% 2,000 $479K No change
WRBY Warby Parker Inc. Class A 0.12% 17,306 $477K No change
MOAT Vaneck Morningstar Wide Moat 0.12% 4,719 $468K Add +3.4%
CGSD Cap Group Short Duration 0.12% 17,623 $458K No change
XLF SS Financial Select Sector 0.11% 8,202 $442K Add +0.2%
BXMT Blackstone Mortgage Tru Class A 0.11% 23,713 $437K New
AVUV Avantis US Small Cap Value 0.11% 4,366 $435K Add +16.2%
SYY Sysco Corp. 0.11% 5,114 $421K Add +0.2%
IHDG Wisdomtree International Hed 0.11% 9,094 $419K Add +1.5%
BSCS Invesco Bulletshares 2028 CB 0.11% 20,341 $418K New
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.11% 7,998 $413K No change
UPST Upstart Holdings Inc. 0.10% 7,992 $406K No change
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.10% 869 $403K Add +0.1%
FBND Fidelity Total Bond ETF 0.10% 8,638 $399K Reduce -47.1%
PWB Invesco Large Cap Growth ETF 0.10% 3,040 $381K No change
CL Colgate-Palmolive Co. 0.10% 4,709 $376K Reduce -0.8%
VXF Vanguard Extended Market ETF 0.09% 1,753 $367K Add +14.8%
DVY iShares Select Dividend ETF 0.09% 2,572 $366K No change
DGRW Wisdomtree U.S. Quality Divi 0.09% 4,070 $362K Add +0.0%
XOM Exxon Mobil Corp. 0.09% 3,058 $345K Add +8.0%
AMGN Amgen Inc. 0.09% 1,208 $341K Add +0.1%
GSIE Goldman Sachs Activebeta Int 0.09% 8,117 $334K Add +0.1%
NFLX Netflix Inc. 0.09% 277 $332K No change
ORCL Oracle Corp. 0.09% 1,175 $330K Add +1.6%
BINC iShares Flex I A ETF-Usd Inc. 0.08% 6,009 $320K New
BIV Vanguard Intermediate-Term B 0.08% 4,089 $319K No change
TXN Texas Instruments Inc. 0.08% 1,605 $295K Reduce -0.1%
CSCO Cisco Systems Inc. 0.07% 4,245 $290K No change
USB US Bancorp 0.07% 5,940 $287K No change
HSY The Hershey Co. 0.07% 1,534 $287K Add +0.2%
GLD SPDR Gold Shares 0.07% 773 $275K Add +2.7%
BSCT Invesco Bulletshares 2029 CB 0.07% 13,833 $260K New
FULT Fulton Financial Corp. 0.07% 13,913 $259K No change
PAYX Paychex Inc. 0.07% 2,022 $256K Reduce -0.4%
IJJ iShares S&P Mid-Cap 400 Valu 0.06% 1,943 $252K No change
C Citigroup Inc. 0.06% 2,483 $252K Reduce -20.4%
TGT Target Corp. 0.06% 2,745 $246K Reduce -0.5%
XLE SS Energy Select Sector 0.06% 2,719 $243K Add +0.1%
FDVV Fidelity High Dividend ETF 0.06% 4,289 $239K Add +0.7%
NEE Nextera Energy Inc. 0.06% 3,020 $228K Add +0.3%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.06% 804 $227K Add +0.5%
BBJP JPMorgan Betabuilders Japan 0.06% 3,402 $226K No change
XLK SS Technology Select Sector 0.06% 800 $225K No change
GBIL Goldman Sachs Access Treasur 0.06% 2,212 $222K Reduce -7.8%
RY Royal Bank of Canada 0.06% 1,500 $221K New
VTRS Viatris Inc. 0.05% 21,394 $212K No change
HD Home Depot Inc. 0.05% 517 $210K New
SO The Southern Co. 0.05% 2,196 $208K Add +0.8%
WFC Wells Fargo & Co. 0.05% 2,465 $207K New
LLY Eli Lilly & Co. 0.05% 269 $205K Add +2.3%
ITW Illinois Tool Works 0.05% 784 $204K New
MMM 3M Co. 0.05% 1,310 $203K New
MDY State Street SPDR S&P Midcap 0.05% 340 $203K New
MRK Merck & Co. Inc. 0.05% 2,403 $202K New
SYFI AB SHRT Duration HGH YLD ETF filed as AB ACTIVE ETFS INC 0.05% 5,554 $201K New
S Sentinelone Inc. Class A 0.05% 10,893 $192K New
BSCU Invesco Bulletshares 2030 CB 0.05% 10,871 $184K New
VOD Vodafone Group PLC-SP ADR 0.03% 10,881 $126K Reduce -0.0%
AVXL Anavex Life Sciences Corp. 0.02% 7,545 $67K No change
CLOV Clover Health Investments Co. 0.01% 12,263 $38K No change

Options reported separately and not counted above: AVXL calls ($62K), S calls ($35K).

Portfolio Sells Q2 2025 → Q3 2025
TWLO Twilio Inc. Class A Reduce -49.9% 0.25% −0.43
FVD First Trust Value Line DVD Reduce -3.5% 1.81% −0.20
SPLV Invesco S&P 500 Low Volatili Reduce -0.3% 1.67% −0.17
SCHM Schwab US Mid Cap ETF Reduce -0.4% 2.66% −0.14
JPST JPMorgan Ultra-Short Income Reduce -1.0% 1.11% −0.13
FBND Fidelity Total Bond ETF Reduce -47.1% 0.10% −0.11
V Visa Inc. Class A Reduce -0.0% 0.65% −0.10
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.0% 3.23% −0.09
USMV iShares MSCI USA Min Vol Fac Reduce -3.8% 0.58% −0.08
SCHG Schwab US Large-Cap Growth Reduce -0.4% 4.29% −0.07
MSFT Microsoft Corp. Reduce -0.1% 1.15% −0.07
SCHB Schwab US Broad Market ETF Reduce -1.3% 1.63% −0.06
PFE Pfizer Inc. Reduce -0.1% 1.15% −0.06
MA Mastercard Inc. Class A Sold out 0.00% −0.06
ETN Eaton Corp. PLC Sold out 0.00% −0.06
HON Honeywell International Inc. Sold out 0.00% −0.06
CGCP Cap Group Core Plus Income Reduce -7.3% 0.26% −0.05
META Meta Platforms Inc. Class A Reduce -1.6% 0.33% −0.04
SCZ iShares MSCI Eafe Small-Cap Reduce -1.9% 0.47% −0.03
T AT&T Inc. Reduce -4.3% 0.16% −0.03
DON Wisdomtree US Midcap Dividen Reduce -2.6% 0.30% −0.03
CL Colgate-Palmolive Co. Reduce -0.8% 0.10% −0.03
QQQ Invesco QQQ Trust Series 1 Reduce -0.9% 1.00% −0.03
SCHF Schwab Intl Equity ETF Reduce 0.0% 0.46% −0.02
TXN Texas Instruments Inc. Reduce -0.1% 0.08% −0.02
PAYX Paychex Inc. Reduce -0.4% 0.07% −0.02
VZ Verizon Communications Inc. Reduce -0.0% 0.16% −0.01
TGT Target Corp. Reduce -0.5% 0.06% −0.01
SCHA Schwab US Small-Cap ETF Reduce -0.1% 2.69% −0.01
GBIL Goldman Sachs Access Treasur Reduce -7.8% 0.06% −0.01
C Citigroup Inc. Reduce -20.4% 0.06% −0.01
IVV iShares Core S&P 500 ETF Reduce -1.3% 0.22% −0.01
JPM JPMorgan Chase & Co. Reduce -0.0% 0.46% −0.01
VOD Vodafone Group PLC-SP ADR Reduce -0.0% 0.03% −0.00
AVGO Broadcom Inc. Reduce -3.2% 0.19% +0.01
JNJ Johnson & Johnson Reduce -0.0% 0.18% +0.02
PLTR Palantir Technologies Inc. Class A Reduce -4.5% 0.13% +0.02
GOOG Alphabet Inc. Class C Reduce -3.1% 0.17% +0.03
AAPL Apple Inc. Reduce -5.6% 1.92% +0.10
NVDA Nvidia Corp. Reduce -0.2% 1.72% +0.10
ARKK ARK Innovation ETF Reduce -1.8% 2.10% +0.17

Portfolio Buys Q2 2025 → Q3 2025
VBK Van Morst SML-Cap Gro-Usd Inc. New 0.22% +0.22
VCRB Vanguard Core Bond ETF Add +25.3% 1.60% +0.20
BXMT Blackstone Mortgage Tru Class A New 0.11% +0.11
TOTL SS Doubleline TR Tact ETF Add +59.0% 0.35% +0.11
BSCS Invesco Bulletshares 2028 CB New 0.11% +0.11
CGCB Cap Group Core Bond Add +18.6% 1.40% +0.11
UTG Reaves Utility Income Fund Add +34.5% 0.39% +0.10
BINC iShares Flex I A ETF-Usd Inc. New 0.08% +0.08
VGT Vanguard Info Tech ETF Add +9.9% 0.75% +0.08
EXCHANGE TRADED CONCEPTS TRU Add +1.3% 0.52% +0.07
BSCR Invesco Bulletshares 2027 CB Add +53.5% 0.25% +0.07
BSCT Invesco Bulletshares 2029 CB New 0.07% +0.07
TSLA Tesla Inc. Add +0.0% 0.31% +0.07
BSCQ Invesco Bulletshares 2026 CB Add +24.5% 0.51% +0.06
RY Royal Bank of Canada New 0.06% +0.06
HD Home Depot Inc. New 0.05% +0.05
WFC Wells Fargo & Co. New 0.05% +0.05
ITW Illinois Tool Works New 0.05% +0.05
MMM 3M Co. New 0.05% +0.05
MDY State Street SPDR S&P Midcap New 0.05% +0.05
MRK Merck & Co. Inc. New 0.05% +0.05
SYFI AB SHRT Duration HGH YLD ETF New 0.05% +0.05
S Sentinelone Inc. Class A New 0.05% +0.05
JEPI JPMorgan Equity Premium Inco Add +44.0% 0.21% +0.05
BSCU Invesco Bulletshares 2030 CB New 0.05% +0.05
VUG Vanguard Mrngstar GR ETF-Sui Add +4.9% 1.13% +0.04
GOOGL Alphabet Inc. Class A Add +2.1% 0.15% +0.03
VOO Vanguard S&P 500 ETF Add +6.0% 0.92% +0.03
CGDV Cap Group Dividend Value Add +24.6% 0.17% +0.03
ABBV Abbvie Inc. Add +0.2% 0.20% +0.02
CGGO Cap Group Global Growth Add +9.3% 0.42% +0.02
AVUV Avantis US Small Cap Value Add +16.2% 0.11% +0.01
ORCL Oracle Corp. Add +1.6% 0.09% +0.01
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +7.1% 0.83% +0.01
VXF Vanguard Extended Market ETF Add +14.8% 0.09% +0.01
IWD iShares Russell 1000 Value E Add +14.3% 0.13% +0.01
UFOX Defiance Space and Connectiv Add +0.1% 0.18% +0.01
IWF iShares Russell 1000 Growth Add +0.8% 1.74% +0.01
VT Vanguard Tot World STK ETF Add +4.3% 0.68% +0.01
GLD SPDR Gold Shares Add +2.7% 0.07% +0.01
UNH Unitedhealth Group Inc. Add +1.8% 0.18% +0.00
XOM Exxon Mobil Corp. Add +8.0% 0.09% +0.00
HSY The Hershey Co. Add +0.2% 0.07% +0.00
NEE Nextera Energy Inc. Add +0.3% 0.06% −0.00
VB Vanguard Most SM-Cap ETF-Usd Add +3.0% 0.69% −0.00
FDVV Fidelity High Dividend ETF Add +0.7% 0.06% −0.00
SYY Sysco Corp. Add +0.2% 0.11% −0.00
MOAT Vaneck Morningstar Wide Moat Add +3.4% 0.12% −0.00
AOA iShares Core 80/20 Aggressiv Add +2.6% 0.15% −0.00
XLE SS Energy Select Sector Add +0.1% 0.06% −0.00

Options Activity Q2 2025 → Q3 2025
S Sentinelone Inc. Class A call New 2,000 $35K

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 177$429.9MSCHG, SCHD, RBLX, SPY, CGGR
Q1 2026 161$380.6MSCHG, RBLX, SCHD, VYM, SPY
Q4 2025 217$445.5MRBLX, SCHG, SCHD, SPY, CGGR
Q3 2025 158$388.6MRBLX, SCHG, SCHD, SPY, UBER
Q2 2025 146$351.0MRBLX, SCHG, SCHD, SPY, UBER
Q1 2025 137$307.6MRBLX, SCHD, SCHG, SPY, VYM
Q4 2024 137$307.1MRBLX, SCHG, SCHD, SPY, VYM
Q3 2024 133$285.8MSCHD, SCHG, RBLX, SPY, SCHX
Q2 2024 124$263.0MRBLX, SCHG, SCHD, SCHX, UBER
Q1 2024 118$253.1MRBLX, SCHG, SCHD, UBER, SCHX