Strategic Financial Concepts, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 30, 2025), Strategic Financial Concepts, LLC reported 330 stock positions worth $521.4 million. Its top holding was Avantis U.S. Equity ETF (AVUS) at 4.0% of the portfolio, followed by SS SPDR BB 1-3M T-Bill ETF (BIL, 2.9%) and Apple (AAPL, 2.5%). Compared with Q3 2024, it opened 97 new positions, sold out of 11, added to 188 and reduced 33. The biggest buy was Procter & Gamble (PG, shares +3923%) and the biggest sale SS SPDR BB 1-3M T-Bill ETF (BIL, shares −3%).
- Most Recent 13F
- Q2 2026
- Location
- SAN ANTONIO, TX
- CIK
- 0001870686
- Portfolio Value
- $521.4M (Q4 2024)
- SEC Filing
- 0001754960-25-000087 ↗ filed Jan 30, 2025
Holdings Value
Holdings 330 stocks · $521.4M
| AVUS Avantis U.S. Equity ETF | 4.03% | 216,890 | $21.0M | Add +27.4% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 2.86% | 163,190 | $14.9M | Reduce -2.5% |
| AAPL Apple Inc. | 2.54% | 52,903 | $13.2M | Add +39.5% |
| TBUX T Rowe Price Ultra Short-Ter | 2.54% | 266,741 | $13.2M | Add +20.5% |
| RSP Invesco S&P 500 Equal Weight | 2.49% | 73,946 | $13.0M | Add +84.5% |
| VOO Vanguard S&P 500 ETF | 2.32% | 22,484 | $12.1M | Add +40.6% |
| VTI VG Morningstar TS MKT ETF-US | 2.29% | 41,172 | $11.9M | Add +6.1% |
| VIG Vanguard Dividend Apprec ETF | 2.27% | 60,489 | $11.8M | Add +14.2% |
| FLTR Vaneck Ig Floating Rate ETF | 2.24% | 458,514 | $11.7M | Add +32.3% |
| VEA Vanguard Ftse Developed ETF | 2.08% | 226,653 | $10.8M | Add +23.3% |
| PG The Procter & Gamble Co. | 1.90% | 58,975 | $9.9M | Add +3922.8% |
| QQQM Invesco Nasdaq 100 ETF | 1.79% | 44,280 | $9.3M | Add +91.9% |
| TSLA Tesla Inc. | 1.70% | 21,888 | $8.8M | Reduce -6.8% |
| QQQ Invesco QQQ Trust Series 1 | 1.52% | 15,548 | $7.9M | Add +81.2% |
| IJH iShares Core S&P Midcap ETF | 1.46% | 121,877 | $7.6M | Add +69.0% |
| AMZN Amazon.com Inc. | 1.42% | 33,644 | $7.4M | Add +57.2% |
| NVDA Nvidia Corp. | 1.41% | 54,726 | $7.3M | Add +95.7% |
| AGG iShares Core U.S. Aggregate | 1.26% | 68,026 | $6.6M | Add +318.2% |
| AVDE Avantis International Equity | 1.23% | 104,652 | $6.4M | Add +28.9% |
| IVV iShares Core S&P 500 ETF | 1.22% | 10,766 | $6.3M | Add +201.2% |
| AVIG Avantis Core Fixed Income | 1.20% | 154,234 | $6.3M | Add +23.8% |
| SPSM SS SPDR P S&P 600 Small Cap | 1.19% | 138,393 | $6.2M | Add +59.1% |
| NOBL Proshares S&P 500 Dividend A | 1.18% | 61,639 | $6.1M | Add +106.5% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.12% | 84,500 | $5.8M | Add +417.4% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.08% | 13,657 | $5.6M | Reduce -13.6% |
| SCHD Schwab US DVD Equity ETF | 1.04% | 198,169 | $5.4M | Add +74.5% |
| JPST JPMorgan Ultra-Short Income | 1.01% | 104,991 | $5.3M | Add +1136.1% |
| SCHB Schwab US Broad Market ETF | 0.99% | 228,222 | $5.2M | Add +1.1% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.91% | 139,454 | $4.8M | Add +284.4% |
| GOVT iShares US Treasury Bond ETF | 0.84% | 189,677 | $4.4M | Add +511.3% |
| THYF T Rowe Price US High Yield | 0.69% | 69,481 | $3.6M | Add +841.7% |
| SGOV iShares 0-3 Month Treasury B | 0.69% | 35,862 | $3.6M | Add +17.6% |
| DGRO iShares Core Dividend Growth | 0.68% | 58,049 | $3.6M | Add +162.1% |
| ILCG iShares Morningstar Growth E | 0.68% | 39,527 | $3.5M | Add +292.9% |
| SPTS SS SPDR P St Term TSY ETF | 0.67% | 120,997 | $3.5M | New |
| BND Vanguard Total Bond Market | 0.67% | 48,622 | $3.5M | Add +61.5% |
| XOM Exxon Mobil Corp. | 0.63% | 30,476 | $3.3M | Add +90.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.60% | 5,346 | $3.1M | Reduce -8.6% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.60% | 57,185 | $3.1M | Add +579.8% |
| TCAF T Rowe PRC Cap Appreciation | 0.60% | 93,440 | $3.1M | Add +27.2% |
| AVEM Avantis Emerging Markets Eq | 0.58% | 51,658 | $3.0M | Add +30.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.57% | 17,607 | $3.0M | Add +6.6% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.56% | 33,501 | $2.9M | Add +364.0% |
| TFLO iShares Treasury Floating Ra | 0.56% | 58,104 | $2.9M | Add +399.4% |
| FFIN First Finl Bankshares Inc. | 0.55% | 80,190 | $2.9M | Add +3.0% |
| SCHA Schwab US Small-Cap ETF | 0.55% | 110,281 | $2.9M | Add +23.9% |
| MSFT Microsoft Corp. | 0.54% | 6,683 | $2.8M | Add +44.0% |
| TIP iShares Tips Bond ETF | 0.53% | 26,078 | $2.8M | New |
| DGRW Wisdomtree U.S. Quality Divi | 0.53% | 34,253 | $2.8M | New |
| GCOW Pacer Global Cash Cows Divid | 0.52% | 80,658 | $2.7M | Add +321.8% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.51% | 9,868 | $2.7M | Reduce -0.1% |
| VEU Vanguard Ftse All-World Ex-U | 0.51% | 46,219 | $2.7M | New |
| VXUS Vanguard Total Intl Stock | 0.51% | 44,843 | $2.6M | Add +224.8% |
| JGRO JPMorgan Active Growth ETF | 0.50% | 32,088 | $2.6M | Add +115.6% |
| SCHF Schwab Intl Equity ETF | 0.47% | 132,859 | $2.5M | Add +4.3% |
| AVMU Avantis Core Municipal Fixed | 0.47% | 53,039 | $2.4M | Add +88.7% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.46% | 9,985 | $2.4M | Add +55.2% |
| WMT Walmart Inc. | 0.46% | 26,435 | $2.4M | Add +36.6% |
| GLD SPDR Gold Shares | 0.44% | 9,427 | $2.3M | Add +282.4% |
| IWY iShares Russell Top 200 Grow | 0.41% | 9,156 | $2.2M | Add +621.5% |
| USFR Wisdomtree Floating Rate Tre | 0.41% | 42,235 | $2.1M | Add +854.7% |
| HELO JPMorgan Hedged Equity ETF | 0.41% | 34,045 | $2.1M | Add +73.9% |
| VWO Vanguard Ftse Emerging Marke | 0.40% | 47,629 | $2.1M | Add +56.3% |
| JPEM JPM Diversified Ret Em Equit filed as J P MORGAN EXCHANGE TRADED F | 0.40% | 40,357 | $2.1M | Add +346.6% |
| DFUS Dimensional US Eq MKT ETF | 0.39% | 32,059 | $2.0M | New |
| EFG iShares MSCI Eafe Growth ETF | 0.37% | 19,986 | $1.9M | Add +327.9% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.36% | 7,334 | $1.9M | Add +4.6% |
| GDX Vaneck Gold Miners ETF | 0.35% | 53,774 | $1.8M | Add +12.5% |
| XLE SS Energy Select Sector | 0.34% | 20,683 | $1.8M | Add +199.3% |
| FPE FT-Preferred Secur & Inc. ETF | 0.32% | 95,124 | $1.7M | Add +740.0% |
| DFAC Dimensional US Core Equity 2 | 0.31% | 47,328 | $1.6M | New |
| GOOGL Alphabet Inc. Class A | 0.31% | 8,615 | $1.6M | Add +17.7% |
| BKLN Invesco Senior Loan ETF | 0.30% | 74,782 | $1.6M | Add +2.8% |
| SPAB SS SPDR P Agg Bond ETF | 0.29% | 61,492 | $1.5M | New |
| GOOG Alphabet Inc. Class C | 0.29% | 7,986 | $1.5M | Add +29.4% |
| HDV iShares Core High Dividend E | 0.29% | 13,343 | $1.5M | Add +310.8% |
| BBUS JPMorgan Betabuilders US Equ | 0.28% | 13,964 | $1.5M | Add +356.5% |
| LOW Lowe's Cos Inc. | 0.28% | 5,940 | $1.5M | Add +19.1% |
| BBAG JPMorgan Betabuilders US Agg | 0.28% | 31,940 | $1.4M | Add +266.2% |
| BSCP Invesco Bulletshares 2025 CB | 0.27% | 69,211 | $1.4M | Add +153.0% |
| AAXJ iShares MSCI All Country Asi | 0.27% | 19,679 | $1.4M | Reduce -0.3% |
| IWR iShares Russell Mid-Cap ETF | 0.27% | 15,946 | $1.4M | Add +192.4% |
| JEPI JPMorgan Equity Premium Inco | 0.25% | 22,628 | $1.3M | Reduce -20.1% |
| ALL Allstate Corp. | 0.25% | 6,747 | $1.3M | Reduce -8.6% |
| VGT Vanguard Info Tech ETF | 0.25% | 2,088 | $1.3M | Reduce -32.2% |
| VONE Vanguard Russell 1000 | 0.25% | 4,806 | $1.3M | New |
| SPYV SS SPDR P S&P 500 Value ETF | 0.24% | 24,882 | $1.3M | Add +40.1% |
| XLK SS Technology Select Sector | 0.24% | 5,441 | $1.3M | Add +7.4% |
| META Meta Platforms Inc. Class A | 0.24% | 2,142 | $1.3M | Add +75.3% |
| OKE Oneok Inc. | 0.24% | 12,442 | $1.2M | Add +157.9% |
| SHY iShares 1-3 Year Treasury Bo | 0.24% | 15,196 | $1.2M | New |
| FVD First Trust Value Line DVD | 0.23% | 27,727 | $1.2M | Add +14.3% |
| FALN iShares Fallen Angels ETF | 0.23% | 44,195 | $1.2M | New |
| SPYD SS SPDR P S&P 500 Hi Div ETF | 0.23% | 27,194 | $1.2M | Add +376.3% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.23% | 16,447 | $1.2M | Add +1.2% |
| JHMM John Hancock Multi Fact Mid | 0.22% | 19,137 | $1.1M | Add +7.4% |
| BSCT Invesco Bulletshares 2029 CB | 0.22% | 61,726 | $1.1M | Add +142.4% |
| DIVO Amplify CWP Enhan Divid ETF | 0.22% | 27,806 | $1.1M | Add +445.5% |
| BSCU Invesco Bulletshares 2030 CB | 0.22% | 68,670 | $1.1M | Add +135.5% |
| SDIV Global X Superdividend ETF | 0.21% | 54,226 | $1.1M | Add +2.2% |
Portfolio Sells Q3 2024 → Q4 2024
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -2.5% | 2.86% | −2.03 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -13.6% | 1.08% | −0.86 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -8.6% | 0.60% | −0.47 |
| VGT Vanguard Info Tech ETF | Reduce -32.2% | 0.25% | −0.33 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Reduce -0.1% | 0.51% | −0.32 |
| JEPI JPMorgan Equity Premium Inco | Reduce -20.1% | 0.25% | −0.29 |
| TSLA Tesla Inc. | Reduce -6.8% | 1.70% | −0.26 |
| AAXJ iShares MSCI All Country Asi | Reduce -0.3% | 0.27% | −0.22 |
| ALL Allstate Corp. | Reduce -8.6% | 0.25% | −0.20 |
| AFL Aflac Inc. | Reduce -61.4% | 0.05% | −0.19 |
| BSCO Invesco Bulletshares 2024 CB | Sold out | 0.00% | −0.17 |
| TBLL Invesco Short Term Treasury | Reduce -45.8% | 0.07% | −0.14 |
| EMXC iShares MSCI Emr MRK Ex Chna | Reduce -16.9% | 0.11% | −0.13 |
| VNQ Vanguard Real Estate ETF | Sold out | 0.00% | −0.11 |
| TTD Trade Desk Inc./the Class A | Sold out | 0.00% | −0.11 |
| AGNC AGNC Investment Corp. | Reduce -4.9% | 0.11% | −0.11 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -43.0% | 0.05% | −0.09 |
| ET Energy Transfer LP | Reduce -14.6% | 0.14% | −0.09 |
| LQDI iShares Inflation Hedged Cor | Sold out | 0.00% | −0.08 |
| DKL Delek Logistics Partners LP | Reduce -6.8% | 0.09% | −0.08 |
| BSV Vanguard Short-Term Bond ETF | Sold out | 0.00% | −0.08 |
| IWO iShares Russell 2000 Growth | Reduce -21.5% | 0.07% | −0.07 |
| MELI MercadoLibre Inc. | Sold out | 0.00% | −0.07 |
| APG Api Group Corp. | Reduce -40.0% | 0.04% | −0.07 |
| PDI PIMCO Dynamic Income Fund | Sold out | 0.00% | −0.07 |
| VDE Vanguard Energy ETF | Sold out | 0.00% | −0.07 |
| DIS The Walt Disney Co. | Sold out | 0.00% | −0.06 |
| NVO Novo-Nordisk A/S-Spons ADR | Sold out | 0.00% | −0.06 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Reduce -5.5% | 0.07% | −0.06 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -20.3% | 0.05% | −0.06 |
| VWOB Vanguard Emerg MKTS Gov BND | Reduce -0.2% | 0.06% | −0.05 |
| FDM First Trust Dow J Select Mic | Reduce -7.1% | 0.07% | −0.05 |
| TFLR T Rowe Price Floating RT ETF | Reduce -10.0% | 0.06% | −0.05 |
| ACN Accenture PLC Class A | Reduce -16.4% | 0.04% | −0.04 |
| DON Wisdomtree US Midcap Dividen | Reduce -1.8% | 0.06% | −0.04 |
| XETYX Eaton Vance Tax-MGD Div Eqty | Reduce -17.9% | 0.04% | −0.04 |
| LUMN Lumen Technologies Inc. | Reduce -0.1% | 0.03% | −0.04 |
| DES Wisdomtree US Smallcap Divid | Reduce -2.1% | 0.06% | −0.04 |
| EFC Ellington Financial Inc. | Reduce -6.7% | 0.04% | −0.04 |
| ETJ Eaton Vance RSK-MGD Divers | Reduce -7.1% | 0.05% | −0.04 |
| PSEC Prospect Capital Corp. | Reduce -46.2% | 0.01% | −0.03 |
| SHOP Shopify Inc. Class A | Reduce -15.8% | 0.05% | −0.02 |
| GGN Gamco GLBL Gold NTRL Res Inc. | Reduce -32.0% | 0.01% | −0.02 |
| PHK PIMCO High Income Fund | Sold out | 0.00% | −0.02 |
Portfolio Buys Q3 2024 → Q4 2024
| PG The Procter & Gamble Co. | Add +3922.8% | 1.90% | +1.82 |
| JPST JPMorgan Ultra-Short Income | Add +1136.1% | 1.01% | +0.88 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +417.4% | 1.12% | +0.77 |
| AGG iShares Core U.S. Aggregate | Add +318.2% | 1.26% | +0.74 |
| SPTS SS SPDR P St Term TSY ETF | New | 0.67% | +0.67 |
| GOVT iShares US Treasury Bond ETF | Add +511.3% | 0.84% | +0.60 |
| THYF T Rowe Price US High Yield | Add +841.7% | 0.69% | +0.57 |
| IVV iShares Core S&P 500 ETF | Add +201.2% | 1.22% | +0.56 |
| TIP iShares Tips Bond ETF | New | 0.53% | +0.53 |
| DGRW Wisdomtree U.S. Quality Divi | New | 0.53% | +0.53 |
| VEU Vanguard Ftse All-World Ex-U | New | 0.51% | +0.51 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +284.4% | 0.91% | +0.48 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Add +579.8% | 0.60% | +0.45 |
| ILCG iShares Morningstar Growth E | Add +292.9% | 0.68% | +0.41 |
| DFUS Dimensional US Eq MKT ETF | New | 0.39% | +0.39 |
| TFLO iShares Treasury Floating Ra | Add +399.4% | 0.56% | +0.38 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +364.0% | 0.56% | +0.37 |
| USFR Wisdomtree Floating Rate Tre | Add +854.7% | 0.41% | +0.34 |
| NVDA Nvidia Corp. | Add +95.7% | 1.41% | +0.33 |
| IWY iShares Russell Top 200 Grow | Add +621.5% | 0.41% | +0.32 |
| DFAC Dimensional US Core Equity 2 | New | 0.31% | +0.31 |
| QQQM Invesco Nasdaq 100 ETF | Add +91.9% | 1.79% | +0.31 |
| GCOW Pacer Global Cash Cows Divid | Add +321.8% | 0.52% | +0.30 |
| SPAB SS SPDR P Agg Bond ETF | New | 0.29% | +0.29 |
| FPE FT-Preferred Secur & Inc. ETF | Add +740.0% | 0.32% | +0.26 |
| GLD SPDR Gold Shares | Add +282.4% | 0.44% | +0.25 |
| VONE Vanguard Russell 1000 | New | 0.25% | +0.25 |
| DGRO iShares Core Dividend Growth | Add +162.1% | 0.68% | +0.24 |
| SHY iShares 1-3 Year Treasury Bo | New | 0.24% | +0.24 |
| JPEM JPM Diversified Ret Em Equit | Add +346.6% | 0.40% | +0.24 |
| FALN iShares Fallen Angels ETF | New | 0.23% | +0.23 |
| VXUS Vanguard Total Intl Stock | Add +224.8% | 0.51% | +0.22 |
| EFG iShares MSCI Eafe Growth ETF | Add +327.9% | 0.37% | +0.21 |
| RSP Invesco S&P 500 Equal Weight | Add +84.5% | 2.49% | +0.20 |
| BSCY Invesco Bulletshares 2034 CB | New | 0.19% | +0.19 |
| QQQ Invesco QQQ Trust Series 1 | Add +81.2% | 1.52% | +0.19 |
| BBUS JPMorgan Betabuilders US Equ | Add +356.5% | 0.28% | +0.18 |
| ARKK ARK Innovation ETF | New | 0.17% | +0.17 |
| ACWV iShares MSCI Global Min Vol | New | 0.17% | +0.17 |
| EQAL Invesco Russell 1000 Equal W | New | 0.17% | +0.17 |
| HDV iShares Core High Dividend E | Add +310.8% | 0.29% | +0.17 |
| STIP iShares 0-5 Year Tips Bond E | New | 0.17% | +0.17 |
| SPEM State Street SP PTF Em ETF | New | 0.16% | +0.16 |
| NOBL Proshares S&P 500 Dividend A | Add +106.5% | 1.18% | +0.16 |
| COWZ Pacer US Cash Cows 100 ETF | New | 0.15% | +0.15 |
| DIVO Amplify CWP Enhan Divid ETF | Add +445.5% | 0.22% | +0.15 |
| ITOT iShares Core S&P Total U.S. | New | 0.15% | +0.15 |
| XLE SS Energy Select Sector | Add +199.3% | 0.34% | +0.15 |
| AMZN Amazon.com Inc. | Add +57.2% | 1.42% | +0.15 |
| T AT&T Inc. | New | 0.15% | +0.15 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 239 | $336.2M | VIG, FLTR, TBUX, VTI, JGRO |
| Q1 2026 | 298 | $405.5M | VIG, TBUX, FLTR, BIL, AAPL |
| Q4 2025 | 126 | $109.4M | IVV, ILCG, DYNF, AAPL, DGRO |
| Q3 2025 | 265 | $688.1M | SPYG, SPTI, SPYV, SPMB, SPIB |
| Q2 2025 | 279 | $710.9M | SPYG, SPTI, SPYV, SPMB, SPIB |
| Q1 2025 | 336 | $533.2M | AVUS, BIL, RSP, TBUX, VOO |
| Q4 2024Amended | 330 | $521.4M | AVUS, BIL, AAPL, TBUX, RSP |
| Q3 2024 | 244 | $314.0M | AVUS, BIL, TBUX, VTI, VIG |
| Q2 2024 | 770 | $171.7M | PG, SPYM, RSP, AGG, SPDW |
| Q1 2024 | 313 | $415.1M | BIL, AVUS, VOO, PG, AAPL |